NEON announces partnership supporting growth in Japan

Group enters joint venture with Itochu Property Development, Ltd. and Sankei Building Co., Ltd.

NEON Group Limited, a global leader in creating and producing immersive experiences, has announced a new partnership with Itochu Property Development, Ltd. and Sankei Building Co., Ltd. establishing the foundation for its strategic expansion in Japan.

This collaboration offers NEON the opportunity to benefit from the expert knowledge and extensive network of Itochu Property Development, Ltd. and Sankei Building Co., Ltd.’s various business lines. This will facilitate multi-faceted projects, including identifying and securing venues in cities across Japan for NEON Group Limited’s internationally acclaimed IP experiences.

Ron Tan, executive chairman and Group CEO of NEON, comments: “This joint venture is a testament to our unwavering commitment to creating epic experiences for our audiences in Japan and around the world.

“The evolution and convergence of experiences and real estate is an emerging and inevitable trend and we are excited to embark on this journey with Itochu Property Development, Ltd. and Sankei Building Co., Ltd. to bring about extensive business opportunities for us as well as for our prominent venture partners here in Japan.”

Strategic expansion in Japan

Through this partnership, NEON will have the opportunity to take advantage of the vast networks and operational excellence of both the Itochu Group and the FUJI SANKEI COMMUNICATIONS Group. This will help to accelerate the Group’s expansion plan in Japan and create new, exciting opportunities for NEON and its valued collaborators.

NEON remains committed to delivering immersive experiences that will enchant visitors across the globe, as the Group develops its activities and engages a bigger audience in Japan.

Last month, NEON revealed that Ramses & the Gold of the Pharaohs, which is showing in Sydney later this year, will be the largest cultural exhibition to visit Australia in over a decade.

The exhibition will be on show at the Australian Museum and is a collaboration between World Heritage Exhibitions, NEON Global and the Houston Museum of Natural Science, with support from Egypt’s Ministry of Tourism and Antiquities.