NEON holds successful event in Tokyo ahead of debut of Ramses II exhibition

NEON, a global experience entertainment company, is celebrating a successful press conference in Tokyo, Japan ahead of the Asia debut of its Ramses the Great exhibition.

The event was held on 23 January for the upcoming opening of NEON’s Ramses & the Gold of the Pharaohs exhibition at the Crevia Base Tokyo building in Japan on 8 March.

The immersive exhibition, which runs in Tokyo through 7 September, offers a glimpse into the life and achievements of Ramses II, also known as Ramses the Great.

Guests in Tokyo will see the largest collection of ancient Egyptian treasures ever assembled outside of Egypt, including many artefacts on loan from the Grand Egyptian Museum (GEM).

The show includes 181 exhibits, such as gold treasures, jewellery, mummified animals, royal masks, amulets and sarcophagi. Many of these objects have gone on view for the first time outside of Egypt.

Attendees at NEON’s press conference included Yuriko Koike, Tokyo’s governor; Ron Tan, CEO and executive chairman of NEON; Mohamed Ismail, secretary general of the Supreme Council of Antiquities; Zahi Hawass, a renowned Egyptologist and the exhibition’s curator; Mohamed Abubakr, Egypt’s ambassador to Japan; and Sakuji Yoshimura, a leading Egyptologist and the Japan curator for the exhibition.

Ramses the Great exhibit to launch in Asia

Also in attendance at the event was Chocolate Planet, a Japanese YouTube comedy duo. NEON said the pair’s participation enhanced the event, sparking laughter and excitement among guests.

During Hawass’ talk at the press conference, he announced that Egypt’s new antiquities minister, Sherif Fathy, will attend the grand opening of the Ramses II exhibition in March 2025.

He also thanked the NEON team for its work to bring Egyptian artefacts to the global stage, as well as its unwavering support of his own team’s ongoing excavations in Egypt.

Ramses & the Gold of the Pharaohs has previously visited Houston, San Francisco, Paris, Sydney and Cologne. Tokyo will be the sixth city to host the exhibition, and the first in Asia.