Jurassic World — The Exhibition is Cityneon’s third intellectual property acquisition and association with a blockbuster movie franchise. It follows Disney’s Marvel Avengers S.T.A.T.I.O.N., which was successfully launched worldwide in 7 cities across 3 continents (New York, Seoul, Paris, Las Vegas, Singapore, Beijing and Taipei), and Hasbro’s Transformers Autobot Alliance, scheduled to be premiered in mainland China at the end of 2017.
The acquisition comes right after Lucrum 1 Investment Limited, a consortium led by Mr. Ron Tan, Executive Chairman & Grop CEO of Cityneon, procured the 52.5% shares from its previous major shareholder for about US$85 million (approximately S$115.2 million) in July 2017. Lucrum 1 Investment Limited now owns approximately 70% of Cityneon Holdings as the Group’s largest shareholder.
With this latest acquisition, Cityneon brings a multi-sensory dinosaur experience to a wide audience across continents. ““We are thrilled to be part of Universal Studio’s Jurassic World franchise, and we can’t wait to bring this immersive attraction to even more markets, around Asia and the rest of the world,” said Mr Ron Tan, Executive Chairman & Group CEO of Cityneon. “To enable Jurassic World – The Exhibition to reach even more people, we will begin to construct a second immersive experience set immediately.
“Cityneon has always sought to engage audiences with rich, hands-on experiences that resonate with their interests and aspirations,” added Mr Tan. “With Jurassic World – The Exhibition, we affirm once again our commmitment to offering all our visitors a stirring, unforgettable, interactive experience.”
“With the continued global strength of the Jurassic World brand, we’re devoted to bringing The Exhibition to fans worldwide and seeing their excitement to be immersed in the world of Jurassic dinosaurs,” said Caroll Nygren, Vice President of Live Entertainment at Universal Brand Development. “We are looking forward to the continued collaboration on The Exhibition.”
Tom Zaller, Manager of JP Exhhibitions and President of Imagine Exhibition said: “I am very proud of what we have created with Jurassic World: The Exhibition as well as the amazing success to date. This new relationship with Cityneon offers a great promise for all parties involved; Cityneon understands the industry and has the ability to expand on the incredible success of The Exhibition.”
Featuring the closest simulation of dinosaurs ever created, The Exhibition was developed in close collaboration with renowned palaeontologist Jack Horner, who served as Paleontological Advisor on Jurassic World. Thhe Exhibition is infused with interactive educational elements—inspired by the real-world science of dinosaur DNA that allowed Jurassic World to come to life. Visitors will travel to Isla Nublar as VIP guests to explore a towering Brachiosaurus, come face-to-face with a Velociraptor, and get a rare up-close look at the most vicious dinosaur of them all, Tyrannosaurus Rex.
Since 2015, Jurassic World has awed audiences worldwide with its towering vision of prehistoric titans recreated by modern genetic science, becoming the 3rd highest-grossing film in cinema history with over USS$1.6 billion in receipts. Its success has even spurred the creation of a sequel — Jurassic World: Fallen Kingdom slated for release in 2018.
In Jurassic World — The Exhibition, visitors are promised the chance to turn the reel into the real, and get closer to these great beasts than never before. Presented as a VIP journey to Isla Nublar, the island of dinosaurs from the Jurassic World movie, visitors will get to encounter a wide range of dinosaurs, see places and props from the movie, and learn about the real science behind dinosaurs and palaeontology.
Since its launch in 2016, Jurassic World – The Exhibition has toured and experienced impressive successes in Melbourne, Australia, and Philadelphia, USA, where the exhibition has seen about 850,000 visitors through its doors in barely a year. It is expected to welcome its millionth visitors in Chicago, USA where it is now based, from May 26, 2017 to January 7, 2018.