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Last Chance For Fans To Travel To Isla Nublar And Experience Jurassic World Dinosaurs A Square One Mississauga Video Play Button
Last Chance For Fans To Travel To Isla Nublar And Experience Jurassic World Dinosaurs A Square One Mississauga

Mississauga, ON (April 11, 2024) – This is the final chance for fans to walk in the land of Jurassic giants as Jurassic World: The Exhibition comes to the end of its journey at Square One Mississauga on May 5, 2024. Get your tickets before they sell out at www.jurassicworldexhibition.com.   

Jurassic World: The Exhibition is a family-friendly exhibit of massive proportions is based on one of the biggest blockbuster franchises in cinema history. Visitors walk through the iconic “Jurassic World gates, explore richly themed prehistoric environments, and encounter life-size animatronic dinosaurs, including a brachiosaurus, velociraptors, and the mighty Tyrannosaurus Rex.

The Exhibition immerses audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World and is produced in conjunction with Universal Live Entertainment, NEON and Animax Designs. 

Jurassic World: The Exhibition is in a stand-alone space at Square One Mississauga, located at 199 Rathburn Road West. The Exhibition is open Thursdays to Sundays, from 10 am to 7 pm. Tickets can be purchased for timed-entry admission or VIP Flex passes at jurassicworldexhibition.com.

Admission to Jurassic World: The Exhibition starts at $26.99 for children (ages three and up) and $31.99 for adults (ages 16 and up). Families and group tickets are also available as well as special pricing for senior citizens and students. Children under three years of age are admitted free when accompanied by a parent or guardian.

Fans can follow along on social media Facebook, Twitter and Instagram and use hashtag #JWEXHIBITION and #DinosInTO to join the conversation.

Harry Potter: Visions of Magic to host its Asia premiere in Singapore
Harry Potter: Visions of Magic to host its Asia premiere in Singapore

Interactive multimedia show in Resort World Sentosa

                                                                                 

Following the success of its world premiere in Germany, Harry Potter: Visions of Magic will now be showcased in Southeast Asia at Singapore Resorts World Sentosa.

Harry Potter: Visions of Magic, the iconic Warner Bros franchise, will have its largest-ever engagement for its Asia Premiere at Singapore’s resort island Resorts World Sentosa (RWS). Hosted by Warner Bros Discovery Global Themed Entertainment and Neon, this multimedia show will be featured within RWS beginning in fall of 2024.

According to a press statement by Neon, an experiential entertainment firm, Harry Potter: Visions of Magic will be an interactive art experience exploring some of the most mysterious corners of the wizarding world across more than 3,716 sqm venue.

Neon says that the show will feature a series of immersive environments inspired by enigmatic places in the magical community, like the ‘Room of Requirement’, ‘Newt’s Menagerie’ and the ‘Ministry of Magic’.

The statement says that these will be created by a responsive video content, bold architecture and original soundscapes for multi-sensory installations, while interactive technology invites guests to illuminate the invisible, revealing visions of magic that bring the entire experience to life.

“Harry Potter: Vision of Magic combines our beloved franchise with an interactive art experience creating an all-new kind of ‘magic’ for our fans. Not only are we excited to be bringing the world tour to our fans in Singapore but to be expanding the experience with never-before-seen environments,” says Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment.

“We are thrilled to hold the Asia premiere of this unique experience right here at Resorts World Sentosa, bringing Harry Potter: Visions of Magic to our friends and families in Singapore, as well as to visitors from across the world. This exciting endeavour is made possible with the tremendous support from our valued partners at Warner Bros Discovery Global Themed Entertainment and Resorts World Sentosa,” says Ron Tan, Executive Chairman and Group CEO of Neon.

“Distinctively, we would like to express our thanks to Peter van Roden, Senior Vice President, Warner Bros Discovery Global Themed Entertainment and Tan Hee Teck, Chief Executive Officer, Resorts World Sentosa, for their support and together, we look forward to welcoming everyone to come experience this immersive adventure where magic and wonder await at every turn,” he adds.

“Resorts World Sentosa has a stellar track record of captivating our guests with our best-in-class events and gastronomy options as well as our world-class attractions. As the inaugural host in Asia for Harry Potter: Visions of Magic, we look forward to extending a warm welcome to fans worldwide all within a magically transformed indoor setting at Resorts World Sentosa. Hosting Harry Potter: Visions of Magic at our integrated resort will create shared memorable moments for our guests. This spellbinding attraction will also anchor Resorts World Sentosa as a foremost location that offers groundbreaking experiences and global entertainment offerings,” says Tan Hee Teck, Chief Executive Officer, Resorts World Sentosa.

The immersive Harry Potter: Visions of Magic exhibition is coming to Singapore in late 2024
The immersive Harry Potter: Visions of Magic exhibition is coming to Singapore in late 2024

This will be the multimedia experience’s debut in Asia What a time to be alive as a Potterhead; While Harry Potter: A Forbidden Forest Experience is still ongoing, another immersive exhibition that will whisk you away to the Wizarding World has just been announced. While the former is fully outdoors – and subject to weather conditions, or perhaps pesky pixies – the new Harry Potter: Visions of Magic is a large-scale indoor experience. Set to be held at Resorts World Sentosa, Harry Potter: Visions of Magic first made its world premiere in Germany, and received overwhelming success to the point of being nearly sold out at time of writing. Singapore’s edition is said to be even bigger and better, with an additional 10,000 square feet of space for even more magical moments to unfold. Step into familiar scenes from the Potterverse including the Room of Requirement, Newt’s Menagerie, Ministry of Magic, and more, as special interactive technology and multimedia elements are weaved with captivating soundscapes to bring enchantment to us muggles. With realistic replicas of what you see in the movies, along with eye-catching illuminations, there are sure to be a ton of photo-worthy opportunities. Harry Potter: Visions of Magic will be launching in Singapore during the fourth quarter of 2024, though no specific dates have been mentioned so far. Tickets are not on sale yet, but you can join the waitlist here, with early access to the pre-sale.

Largest ‘Harry Potter: Visions of Magic’ immersive experience coming to Resorts World Sentosa in end-2024
Largest ‘Harry Potter: Visions of Magic’ immersive experience coming to Resorts World Sentosa in end-2024

Largest ‘Harry Potter: Visions of Magic’ experience makes its way to Resorts World Sentosa

Potterheads — you’re in for a treat.

The biggest ‘Harry Potter: Visions of Magic’ immersive art experience will be arriving at Resorts World Sentosa (RWS) at the end of 2024.

With iconic rooms brought to life by interactive technology, you’ll be able to venture into the most enigmatic and magical corners of the wizarding world.

If you’re already anticipating the adventure, head over to the website here to register for the waitlist.

Explore magical rooms inspired by the Harry Potter realm

The experience was first launched in Germany in December 2023, and fans were treated to a real-life introduction by James and Oliver Phelps (known for playing Fred and George Weasley in the Harry Potter film series) during its grand premiere.

The brainchild of Warner Bros. Discovery Global Themed Entertainment and NEON, Singapore will be its second stop.

Potterheads can look forward to stepping into some of the series’ most enchanting places, such as the Room of Requirement, Newt’s Menagerie and the Ministry of Magic.

You’ll feel just like a part of the real deal as you walk through magical installations invigorated with responsive video content, bold architecture and original soundscapes.

If the experience in Germany is anything to go by, you can expect familiar iconography such as the Daily Prophet covers, Black family tapestry, and the brilliantly purple Knight Bus.

Guests will also be able to interact with the technology, and be awestruck by the revealing visions of magic.

Expansive venue for Potterheads to explore to their heart’s content

The experience is expected to span more than 40,000 square feet.

But an exclusive addition awaits here in Singapore, with 10,000 square feet of expanded areas yet to be unveiled.

Mr Peter van Roden, Senior Vice President of Warner Bros, said:

” Not only are we excited to be bringing the world tour to our fans in Singapore but to be expanding the experience with never-before-seen environments. “

RWS’s chief executive officer Tan Hee Teck, also said that the spectacle will cement RWS “as a foremost location that offers groundbreaking experiences and global entertainment offerings”.

To get first dibs on presale tickets, sign up for the waitlist here.

 

Harry Potter: Visions of Magic, an immersive multimedia experience, is coming to Singapore in 2024
Harry Potter: Visions of Magic, an immersive multimedia experience, is coming to Singapore in 2024

It’s going to be a magical year for Potterheads in Singapore.

Earlier in February, Harry Potter: A Forbidden Forest Experience debuted at Sentosa.

And soon, another interactive experience will arrive on our shores too.

Warner Bros. Discovery Global Themed Entertainment and Neon announced in a press release that come Fall 2024, Harry Potter: Visions of Magic will make its Asia premiere at Resorts World Sentosa in Singapore.

It will apparently be “the largest-ever engagement” and is described as a multimedia art experience.

While details are still limited, the 40,000 sq ft venue will have a series of immersive and interactive exhibitions inspired by places in the magical community.

For instance, the Room of Requirement, Newt’s Menagerie and the Ministry of Magic.

The responsive video content, architecture, original soundscapes and interactive technology will make you feel like you’re in the wizarding world itself.

The press release further says that Harry Potter: Visions of Magic combines the beloved franchise “with an interactive art experience, creating an all-new kind of ‘magic’ for fans”.

It will not only be making its debut in Asia but will also see an expanded experience, with “never-before-seen environments”.

Currently, the only other country to host the experience is Germany, where tickets are almost sold out.

While prices for the Singapore exhibit have not been released yet, tickets in Germany range from 29.90 euros(S$44) to 39.50 euros.

Eager to have a magical time? You can join the waitlist.

Harry Potter: Visions Of Magic immersive exhibition to open at RWS in late 2024
Harry Potter: Visions Of Magic immersive exhibition to open at RWS in late 2024

Harry Potter: Visions Of Magic immersive exhibition to open at RWS in late 2024

SINGAPORE – Potterheads, mark your calendars. The immersive indoor exhibition, Harry Potter: Visions Of Magic, will be heading to Resorts World Sentosa (RWS) in the fourth quarter of 2024.

Singapore will be the first Asian stop following its world premiere in Germany in December 2023, where it was launched by British actors James and Oliver Phelps, who played Weasley twins Fred and George in the Harry Potter films (2001 to 2011).

The German leg – which sold 138,000 tickets prior to its opening and spans more than 40,000 sq ft – will end its run in June before the touring exhibition heads to Singapore.

Singapore’s edition will be a bigger multimedia and interactive experience, with an additional 10,000 sq ft for more magical moments to unfold.

Guests can take their time to discover various Harry Potter elements from the eight-film series, from Daily Prophet covers to the enigmatic Black family tapestry to the glowing purple brilliance of the Knight Bus.

Explore the Room of Requirement, Newt’s Menagerie, the Ministry of Magic and other iconic Wizarding World locations. Responsive video content, bold architecture and original soundscapes create multisensory installations, while interactive technology invites guests to illuminate the invisible, revealing visions of magic that bring the entire experience to life.

Ticketing details to Harry Potter: Visions Of Magic have yet to be announced, but fans can join the waitlist at  harrypottervisionsofmagic.com/sg to receive priority access to pre-sale tickets.

British author J.K. Rowling created the fantastical Harry Potter world in 1997 with the first book Harry Potter And The Philosopher’s Stone. For more than 25 years, the Harry Potter phenomenon has been one of the most successful and best-loved entertainment franchises in history.

Source: The Straits Times © SPH Media Limited. Permission required for reproduction.

‘Harry Potter: Visions of Magic’ Interactive Art Experience Comes To Singapore
‘Harry Potter: Visions of Magic’ Interactive Art Experience Comes To Singapore

The Wizarding World continues to come to life in Singapore, and following the Harry Potter: A Forbidden Forest Experience trail in Sentosa, Resorts World will play host to the new Harry Potter: Visions of Magic interactive art experience this fall.

Singapore will also host the Asia premiere of the experience, which is likely to come to other Asian countries soon. Harry Potter: Visions of Magic made its debut in Cologne, Germany on 8 December 2023, and will run until 2 June 2024 before making its way to Singapore.

Venture into the Wizarding World as Harry Potter: Visions of Magic takes visitors on a tour through the Room of Requirement, Newt’s Menagerie, the Ministry of Magic, and other iconic locations across a 40,000 square feet venue. Created by Warner Bros. Discovery Global Themed Entertainment and experiential entertainment company NEON, the experience has nearly sold-out tickets for its German leg, and will open pre-sale tickets for its Singapore run soon, with waitlist sign-ups open on its website.

Pricing on its German site runs from S$39.20 (€26.90) for an adult ticket, and S$30.46 (€20.90) for child ticket, so prices will likely be about the same. There is no time limit for the experience, so you can enjoy meandering through the various installations.

We’re excited to see what Harry Potter: Visions of Magic is brewing at Resorts World Sentosa, so stay tuned for more updates!

Harry Potter: Visions Of Magic Is Coming To Singapore This Year, Second One In The World
Harry Potter: Visions Of Magic Is Coming To Singapore This Year, Second One In The World

The Harry Potter: Visions of Magic Asia premiere is coming to RWS

Potterheads – the Harry Potter: Visions of Magic spectacle is coming to Singapore this year. Clear your calendars this Q4 and get ready for what’s slated to be the biggest-ever installation of the multisensory, immersive experience, which is hitting Resorts World Sentosa (RWS) sometime in fall.

Enter the wizarding world

ICYMI, the exhibition first premiered in Cologne, Germany last December to an almost-completely sold-out run, selling more than 138,000 tickets even before they opened.

The interactive art experience recreates locations from the wizarding world of Harry Potter, inviting fans to “illuminate the invisible”, or illuminate your own visions.

You’ll literally get to enter Harry Potter’s magical world, with entire spaces inspired by iconic locations such as the Room of Requirement, Newt’s Menagerie, and the Ministry of Magic – to name a few.

The multi-sensory experiences promise interactive video content, with original soundscapes from the franchise and Fantastic Beasts instalments that will transport you into that magical realm of the Potterverse.

Largest-ever space

The Singapore run of the spectacle is said to cover more than 40,000 sqft, AKA 10,000 sqft larger than the space that they had in Germany.

Even if you’ve already been to the show over in Europe, or are intending to visit before it ends its run this June, you’ll definitely want to book a ticket to the Singapore edition – the journey has been jazzed up and specially curated for RWS.

Book your tickets ahead of time

If you’ve honed your ticket-camping skills for Taytay, this is time to oil those engines and get your fastest fingers ready. Join the waitlist to get first dibs on pre-sale tickets before they launch to the public. Tickets at the Cologne experience are priced between €26.90-34.50 (~S$40-50), so you might probably be looking at similar prices here too.

It’s not clear when exactly the interactive experience will open, or how long it will run for – all we know is that you can expect it in Fall 2024. We’ll update this post with more details when we get them.

Join the ticket pre-sale waitlist here

What to expect at Harry Potter: Visions of Magic in Singapore
What to expect at Harry Potter: Visions of Magic in Singapore

If the Forbidden Forest Experience wasn’t enough wizarding for you, get ready for a treat at the end of the year

Resorts World Sentosa (RWS) is gearing up for spellbinding event like never before. Hailing from Germany, the immersive “Harry Potter: Visions of Magic” debuts in Singapore this year.                                                                      

What to expect at the upcoming Harry Potter exhibition in Singapore?

Following its sensational success in Germany, where it saw overwhelming demand with over 138,000 tickets sold prior to opening, Harry Potter: Visions of Magic is set to captivate audiences in Singapore.

As the exhibition is still under development, there has not been any confirmed images of the set. However, we do know that the sets are inspired by iconic locations from the Harry Potter realm, such as the Room of Requirement, Newt’s Menagerie, and the Ministry of Magic.

Through responsive video content, bold architecture, and original soundscapes, visitors will be plunged into a multi-sensory adventure that brings the magic to life.

When is it launching?

Set to debut in the fourth quarter of 2024, this multimedia exhibition will take place across a sprawling 40,000 square foot venue within RWS.

Fans eager to embark on this magical journey can join the exclusive waitlist on their website for priority access to pre-sale tickets and insider insights.

Harry Potter: Visions of Magic

Date: Q4 2024

Location: Resorts World Sentosa
Opening hours: TBC

Harry Potter: Visions Of Magic – Discover The Room Of Requirement, Ministry Of Magic & More
Harry Potter: Visions Of Magic – Discover The Room Of Requirement, Ministry Of Magic & More

Harry Potter fans have it good this year with Harry Potter: Visions of Magic, a unique multimedia spectacle set to open at Singapore’s Resorts World Sentosa in the Fall of 2024. This will be the experience’s Asia premiere and its largest-ever engagement.  

Harry Potter: Visions of Magic, created by Warner Bros. Discovery Global Themed Entertainment and NEON, is an evocative and interactive art experience. It had its world premiere in Germany.

Harry Potter: Visions of Magic: Explore the Wizarding World

Harry Potter: Visions of Magic at Resorts World Sentosa will be a chance for fans in Southeast Asia to explore some of the most mysterious corners of the wizarding world across a more than 40,000 square foot venue.

Discover a series of immersive environments inspired by enigmatic places in the magical community, like the Room of Requirement, Newt’s Menagerie, the Ministry of Magic, and more.

Potterheads can engage with responsive video content, bold architecture, and original soundscapes. It is an opportunity for fans to immerse themselves in breathtaking multi-sensory installations where interactive technology illuminate the invisible, revealing visions of magic that bring the entire experience to life.

At Harry Potter: Visions of Magic’s Asian premiere, fans of Harry Potter and Fantastic Beasts can look forward to a newly enhanced journey created specifically for Resorts World Sentosa.

There will be an additional 10,000 square feet of expanded spaces to create a  unique, and never-to-be-forgotten journey found exclusively in Singapore at this premium lifestyle destination resort.

“Harry Potter: Vision of Magic combines our beloved franchise with an interactive art experience creating an all-new kind of ‘magic’ for our fans,” said Mr Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment. “Not only are we excited to be bringing the world tour to our fans in Singapore but to be expanding the experience with never-before-seen environments.”

“We are thrilled to hold the Asia premiere of this unique experience right here at Resorts World Sentosa, bringing Harry Potter: Visions of Magic to our friends and families in Singapore, as well as to visitors from across the world,” said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. “This exciting endeavour is made possible with the tremendous support from our valued partners at Warner Bros. Discovery Global Themed Entertainment and Resorts World Sentosa. Distinctively, we would like to express our thanks to Mr. Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment and Mr. Tan Hee Teck, Chief Executive Officer, Resorts World Sentosa, for their support and together, we look forward to welcoming everyone to come experience this immersive adventure where magic and wonder await at every turn.”

Join the Waitlist for Tickets to Harry Potter: Visions of Magic

In Germany, there was a close to complete sell-out of tickets to Harry Potter: Visions of Magic with Ticketmaster Germany honored NEON with the Highest Pre-sale Award. 

If you are looking forward to Harry Potter: Visions of Magic in Singapore, you can join the exclusive waitlist today at harrypottervisionsofmagic.com.sg and receive priority access to pre-sale tickets and insights into this interactive artistic celebration of the iconic film series.

If you are a Harry Potter fan, you should also check out this other Harry Potter experience in Singapore.

Harry Potter: Visions Of Magic exhibition coming to Singapore in late 2024
Harry Potter: Visions Of Magic exhibition coming to Singapore in late 2024

Harry Potter: Visions Of Magic will be at Resorts World Sentosa. The immersive, indoor exhibition debuted in Germany last year.

Good news, Potterheads – another Harry Potter-themed attraction will be heading to Singapore this year.

Harry Potter: Visions Of Magic will be making its Asia debut at Resorts World Sentosa (RWS) in late 2024, announced Warner Bros. Discovery Global Themed Entertainment and NEON in a press release on Wednesday (Mar 27).

In the interactive art exhibition, visitors can explore some of the most mysterious corners of the wizarding world, such as the Room of Requirement, Newt’s Menagerie and the Ministry of Magic.

And unlike the Harry Potter: A Forbidden Forest Experience, this exhibition has an indoor venue, which spans over 40,000 sq ft. 

It will bring magic to life with multi-sensory installations and interactive technology, including responsive video content, bold architecture and original soundscapes. 

“Harry Potter: Vision Of Magic combines our beloved franchise with an interactive art experience creating an all-new kind of ‘magic’ for our fans,” said Peter van Roden, Senior Vice President of Warner Bros. Discovery Global Themed Entertainment. 

“Not only are we excited to be bringing the world tour to our fans in Singapore but to be expanding the experience with never-before-seen environments.”

Before coming to Singapore, the exhibition made its world premiere in Cologne, Germany in December last year, where around 138,000 tickets were sold before the grand opening. The Singapore edition is said to be even bigger, with an additional 10,000 sq ft of space.

The exact date of the launch has yet to be announced.

Visitors can join the waitlist and receive priority access to presale tickets and insights on harrypottervisionsofmagic.com

Harry Potter: Visions of Magic coming to Resorts World Sentosa in Q4 2024
Harry Potter: Visions of Magic coming to Resorts World Sentosa in Q4 2024

Yer a wizard. Fans of the “Harry Potter” and “Fantastic Beasts” series, rejoice. Harry Potter: Visions of Magic, an interactive art experience, is set to premiere at Resorts World Sentosa in the fourth quarter of 2024. According to a press release, this will be the largest-ever engagement of Harry Potter: Visions of Magic. The installation explores the fictional wizarding world across an over-40,000 square foot venue. There are a number of immersive environments inspired by the famed movie and book series, including:
  • The Room of Requirement
  • Newt’s Menagerie
  • The Ministry of Magic
The experience will include responsive video content, bold architecture and original soundscapes among multi-sensory installations. Here’s a peek at the experience:

Photo from Harry Potter: Visions of Magic

More details on the Singapore leg of the experience will be available soon. You can join the waitlist to receive first access to pre-sale tickets here. Premiered in December 2023 Harry Potter: Visions of Magic made its world premiere in Germany in December 2023. It was a sold-out experience, surpassing 138,000 ticket sales prior to the grand opening. Top image from Harry Potter: Visions of Magic and Resorts World Sentosa.

NEON announces Asia premiere of Harry Potter: Visions of Magic
NEON announces Asia premiere of Harry Potter: Visions of Magic

Enhanced immersive experience will open at Resorts World Sentosa (RWS) in Singapore in the 4th quarter of 2024

NEON, a global experience entertainment company, and Warner Bros. Discovery Global Themed Entertainment have revealed that the Asia debut and biggest-ever engagement of Harry Potter: Visions of Magic will be hosted by Resorts World Sentosa (RWS) in Singapore.

The unique multimedia spectacular is set to open at RWS in Q4 2024.

Unique, enhanced experience

Harry Potter: Visions of Magic is an engaging, interactive art experience created by Warner Bros. Discovery Global Themed Entertainment and NEON. It explores some of the most intriguing elements of the wizarding world over a space of more than 40,000 square feet.

Visitors can explore intriguing environments inspired by mysterious locations including the Ministry of Magic, Newt’s Menagerie, the Room of Requirement, and others. Captivating multi-sensory works have been created using responsive video content, bold architecture, and unique soundscapes. In addition, interactive technology allows visitors to discover magical visions that bring the whole experience to life.

Harry Potter: Visions of Magic will open in Southeast Asia following a highly successful world premiere in Germany. At Resorts World Sentosa, fans can enjoy a new enhanced experience developed for the premium lifestyle destination resort, which boasts an additional 10,000 square feet of exhibition space.

Peter van Roden, senior vice president, Warner Bros. Discovery Global Themed Entertainment, says: “Harry Potter: Visions of Magic combines our beloved franchise with an interactive art experience creating an all-new kind of ‘magic’ for our fans. Not only are we excited to be bringing the world tour to our fans in Singapore but to be expanding the experience with never-before-seen environments.”

Global acclaim

The experience has been well-received globally, with a near-complete sell-out in Germany. The tremendous demand for tickets, which exceeded 138,000 tickets before the grand opening, testifies to the uniqueness of this event. NEON was awarded the Highest Pre-sale Award from Ticketmaster Germany in recognition of the exhibition’s success at its inaugural venue.

Ron Tan, executive chairman and Group CEO of NEON, comments: “We are thrilled to hold the Asia premiere of this unique experience right here at Resorts World Sentosa, bringing Harry Potter: Visions of Magic to our friends and families in Singapore, as well as to visitors from across the world. This exciting endeavour is made possible with the tremendous support from our valued partners at Warner Bros. Discovery Global Themed Entertainment and Resorts World Sentosa.

“Distinctively, we would like to express our thanks to Mr. Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment and Mr. Tan Hee Teck, Chief Executive Officer, Resorts World Sentosa, for their support and together, we look forward to welcoming everyone to come experience this immersive adventure where magic and wonder await at every turn.”

Tan Hee Teck, chief executive officer, Resorts World Sentosa, adds: “Resorts World Sentosa has a stellar track record of captivating our guests with our best-in-class events and gastronomy options as well as our world-class attractions. As the inaugural host in Asia for Harry Potter: Visions of Magic, we look forward to extending a warm welcome to fans worldwide all within a magically transformed indoor setting at Resorts World Sentosa.

“Hosting Harry Potter: Visions of Magic at our integrated resort will create shared memorable moments for our guests. This spellbinding attraction will also anchor Resorts World Sentosa as a foremost location that offers groundbreaking experiences and global entertainment offerings.”

The event is set to captivate audiences of all ages from across the world. To join the waiting list and gain priority access to the ticket pre-sale, please click here.

Last month, NEON revealed that Avatar: The Experience at Cloud Forest at Gardens by the Bay, Singapore has received over 2.5 million visitors.

HARRY POTTER: VISIONS OF MAGIC To Host Its Asia Premiere In Singapore At Resorts World Sentosa Video Play Button
HARRY POTTER: VISIONS OF MAGIC To Host Its Asia Premiere In Singapore At Resorts World Sentosa

OPENING 4TH QUARTER OF 2024
JOIN THE WAITLIST TO RECEIVE FIRST ACCESS TO PRE-SALE TICKETS

       

March 27, 2024, Singapore – Warner Bros. Discovery Global Themed Entertainment and NEON have announced that Resorts World Sentosa (RWS), Singapore, will host the Asia Premiere with the largest-ever engagement of Harry Potter: Visions of Magic. This unique multimedia spectacle will be shown within RWS beginning in Fall of 2024.

Harry Potter: Visions of Magic created by Warner Bros. Discovery Global Themed Entertainment and NEON is an evocative and interactive art experience exploring some of the most mysterious corners of the Wizarding World™ across more than 40,000 square foot venue. Discover a series of immersive environments inspired by enigmatic places in the magical community, like the Room of Requirement, Newt’s Menagerie, the Ministry of Magic, and more. Responsive video content, bold architecture, and original soundscapes create breathtaking multi-sensory installations, while interactive technology invites guests to illuminate the invisible, revealing visions of magic that bring the entire experience to life.

Following the sensational success of its world premiere in Germany, Harry Potter: Visions of Magic is now ready to welcome guests in Southeast Asia. Fans of Harry Potter and Fantastic Beasts can look forward to a newly enhanced journey created specifically for Resorts World Sentosa. An additional 10,000 square feet of expanded spaces will be unveiled making this a truly unique, and never-to-be-forgotten journey to be found exclusively in Singapore at this premium lifestyle destination resort.

Fans around the world have truly embraced this experience which is now close to a complete sell-out in Germany. The overwhelming demand for tickets, surpassing a remarkable 138,000 tickets prior to the grand opening, speaks to the uniqueness of this experience. Notably, Ticketmaster Germany honored NEON with the Highest Pre-sale Award, affirming the immense success achieved in the previous region.

Harry Potter: Vision of Magic combines our beloved franchise with an interactive art experience creating an all-new kind of ‘magic’ for our fans,” said Mr Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment. “Not only are we excited to be bringing the world tour to our fans in Singapore but to be expanding the experience with never-before-seen environments.”

“We are thrilled to hold the Asia premiere of this unique experience right here at Resorts World Sentosa, bringing Harry Potter: Visions of Magic to our friends and families in Singapore, as well as to visitors from across the world,” said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. “This exciting endeavour is made possible with the tremendous support from our valued partners at Warner Bros. Discovery Global Themed Entertainment and Resorts World Sentosa. Distinctively, we would like to express our thanks to Mr. Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment and Mr. Tan Hee Teck, Chief Executive Officer, Resorts World Sentosa, for their support and together, we look forward to welcoming everyone to come experience this immersive adventure where magic and wonder await at every turn.”

“Resorts World Sentosa has a stellar track record of captivating our guests with our best-in-class events and gastronomy options as well as our world-class attractions. As the inaugural host in Asia for Harry Potter: Visions of Magic, we look forward to extending a warm welcome to fans worldwide all within a magically transformed indoor setting at Resorts World Sentosa. Hosting Harry Potter: Visions of Magic at our integrated resort will create shared memorable moments for our guests. This spellbinding attraction will also anchor Resorts World Sentosa as a foremost location that offers groundbreaking experiences and global entertainment offerings,” stated Mr. Tan Hee Teck, Chief Executive Officer, Resorts World Sentosa (陈启德, 圣淘沙名胜世界总裁).

Join the exclusive waitlist today harrypottervisionsofmagic.com.sg and receive priority access to pre-sale tickets and insights into this interactive artistic celebration of the iconic film series.

Visit Facebook, Instagram, Twitter and harrypottervisionsofmagic.com.sg to stay up-to-date with all the latest announcements. The event promises to be a memorable experience that will enchant audiences of all ages from across the globe.

    Step into ‘Jurassic World: The Exhibition,’ a massive 20,000 square foot immersive dinosaur exhibit now open in Katy Video Play Button
    Step into ‘Jurassic World: The Exhibition,’ a massive 20,000 square foot immersive dinosaur exhibit now open in Katy

    HOUSTON – Well now you can because Jurassic World: The Exhibition has roared its way into Houston!

    This massive 20,000 square foot family-friendly exhibit, based on one of the biggest blockbuster franchises in movie history, is now open at Katy Mills Mall.

    And this isn’t your ordinary, dinosaurs exhibit…this one was built to scale with the movie!

    The exhibit recently opened and has already become a favorite for Houstonians.

    Visitors get to walk through the iconic Jurassic World gate, where they will most likely recognize many things inspired by the beloved films, while coming face-to-face with life-sized dinosaurs, such as the towering Brachiosaurus, Velociraptors including fan-favorite Blue, and the most fearsome of all, the mighty Tyrannosaurus rex!

    Some of the elements inside the exhibit include:

     The Ferry: The journey begins aboard a ferry and a walk through of the iconic “Jurassic World” gates.

     Land of the Giants – Walk under the towering Brachiosaurus that is part of the gigantic sauropod dinosaur family, the largest creatures to ever walk the earth.

     Creation Lab: The Creation Lab is where guests can enjoy a hands-on experience and learn more about the science behind dinosaur DNA. They’ll also learn more about coprolites and the various species of dinosaurs that live at Jurassic World.

     The Raptor Paddock: Guests can walk up to the Raptor’s paddock, but don’t get too close! These creatures have sharp serrated teeth and sharp-clawed hands and feet. Their large, recurved claw is used for slashing and pinning prey.

     Gyrosphere Valley: This is the perfect place to take a picture with a baby dinosaur and discover what is under the dirt at the Dig Site. Continue the journey through this picturesque valley to climb into a life-sized gyrosphere.

     Feeding Time: The highly intelligent and extremely dangerous Indominus Rex is one of the most formidable creatures in the park. Visitors can watch as she is fed her daily meals.

     T. rex Kingdom: A high voltage fence is the only thing that separates visitors from the mighty Tyrannosaurus rex.

    Get more info and tickets –> HERE!

    Watch as Lauren Kelly and NEON Production Manager Bill Mann take us inside for a peek the massive exhibit!

    ‘Pompeii’: Traveling exhibit from Italy returns to region
    ‘Pompeii’: Traveling exhibit from Italy returns to region

    Art display a golden opportunity to visit an ancient city that’s been frozen in time.

    An amazing Pompeii exhibition traveled to the Cincinnati Museum Center in 2012, and drew people from throughout the nation to see it.

    The exhibit is back with some exciting new additions. By the time a visitor has viewed 150 of Italy’s most famous archeological treasures and experienced the immersive videos, they will have a real sense of what daily life was like for those who lived, loved, worked and worshiped 2,000 years ago.

    On loan from the National Archaeological Museum of Naples in Italy, the traveling exhibit will be on display through July 28.

    The real-life story dates back to Aug. 24 in 79 CE when the bustling port city of Pompeii was buried by the catastrophic eruption of Mount Vesuvius. It’s estimated that 2,000 people lost their lives. The city remained buried under 30 feet of ash for more than 1,700 years.

    “The sudden disaster that destroyed the city also preserved it,” said John Norman, president of World Heritage Exhibitions who introduced the show to the media. He said the objects on display will transport visitors to a Roman villa, a market, a temple, a theater, Roman baths and more.

    “The exhibition concludes with a dramatic and solemn presentation of the world-famous body casts, each with its own personal and unique story.”

    When archaeologist Giuseppe Fiorelli excavated the city between 1860 and 1875, he discovered the bodies of people and animals smothered by ash disintegrated, leaving cavities in the hardened ash. Fiorelli and his team poured liquid plaster into these voids, creating casts that capture the victims of Pompeii in exactly the positions they assumed when they realized their end was nearing.

    Those bodies are both upsetting and fascinating to see.

    One of the most dramatic and sobering presentations in the exhibit is the eerily effective multi-media theater simulation that captures the day when the town of 20,000 was destroyed. Visitors will learn that at the peak of the eruption, magma, ash and gas were released from the volcano at a rate of 100,000 tons every second, traveling upward at the speed of a jet plane to reach 33 kilometers in height — 3.5 times the height of Mount Everest.

    Patrons will watch the incredible pyroclastic surge, the extremely hot and fast-moving mixture of volcanic material made up of deadly gasses and ash. In just two minutes, the city streets were covered in almost eight feet of ash.

    Other highlights

    In Roman times, the city of Pompeii was best known as a vacation resort for Roman nobility. On display are mosaics and frescoes; gladiator helmets, armor and weapons; a ship’s anchor; lamps, jugs, cups, plates and other household objects, furniture and tools.

    Many of the objects look much like those we use.

    Professions seem familiar and range from farmers and shopkeepers to restaurant owners. (Because the lower classes in Pompeii had no kitchens in their homes, they apparently ate out a lot.)

    Guests will be surprised to see there was even graffiti in ancient times. (“Marcus loves Julia.”) There’s a carbonized loaf of bread left exactly as its owner baked it. And guests will learn some weird facts: in order to bleach their patrons’ clothing, the professional cleaners placed large containers outside their establishments with citizens encouraged to relieve themselves in the jugs. Turns out, the urine served as a natural ammonia.

    Local connections to Pompeii

    Most aren’t aware that there are some close local connections to Pompeii, and those are part of the exhibit. The University of Cincinnati’s Steven Ellis, with help from his UC graduate students, has conducted some of the most extensive US-based excavations at Pompeii. The team is digging and mapping more than two city blocks and revealing centuries of the city’s urban history.

    “What we’re seeing here are artifacts from the very wealthiest Pompeians and some of the very poorest as well,” Ellis said about the Cincinnati exhibit. “What strikes me is that these oil paintings and mosaics come from people’s living rooms, from their bedrooms. You can see the plates that they ate from and the pots that they cooked the food in. There’s a sense of immediacy about Pompeii.”

    At the same time Pompeii was destroyed, the ancient city of Herculaneum was destroyed as well. One of the videos shows the terrific work done by University of Kentucky researchers who’ve been able to resurrect a vast library of carbonized Herculaneum papyrus scrolls. The team employs cutting-edge artificial intelligence (AI) and machine learning to read and uncover ancient texts.

    Added attractions

    One of the new additions is a holographic gladiator combat experience that’s fun to watch.

    Exhibit patrons may also “fly over” Pompeii thanks to the museum’s Birdly virtual reality experience. They will gaze down at the amphitheaters, temples, brothels and forums.

    How to go

    What: “Pompeii: The Exhibition”

    Where: Cincinnati Museum Center, 1301 Western Ave., Cincinnati

    Hours: 10 a.m.-5 p.m. Thursday through Monday. Closed Tuesday and Wednesday. Through July 28

    Other: Allow about two hours to view the exhibit

    Admission: $23.50 for adults; $19.50 for Children; $21.50 for seniors. Members pay $17.50 for adults and $13.50 for children

    More: cincymuseum.org/pompeii

    Jurassic World: The Exhibition Now Open at Katy Mills An immersive experience based on Jurassic World franchises makes its Houston area debut
    Jurassic World: The Exhibition Now Open at Katy Mills An immersive experience based on Jurassic World franchises makes its Houston area debut

    The award-winning Jurassic World: The Exhibition opened March 8th at Katy Mills Mall, 5000 Katy Mills Circle in Katy, with an official ribbon-cutting attended by city officials, media and other dignitaries.

    Jurassic World: The Exhibition, a 20,000-square-foot family-friendly immersive experience, has now become one of the fastest selling exhibitions in history since its launch and has welcomed over 8 million visitors in cities around the world. The exhibition engages audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World franchise and is produced in conjunction with Universal Live Entertainment, NEON, and Animax Designs – the creators of the lifelike animatronic dinosaurs.

    Jurassic World: The Exhibition is a family-friendly exhibit of massive proportions based on one of the biggest blockbuster franchises in cinema history. Visitors walk through the iconic Jurassic World gate, where they will explore richly themed environments inspired by the beloved films, coming face-to-face with life-sized dinosaurs, such as the towering Brachiosaurus, Velociraptors including fan-favorite Blue, and the most fearsome of all, the mighty Tyrannosaurus rex. Guests will imagine what it would have been like to roam amongst these breathtaking creatures, and even interact with baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous from Universal Pictures, Amblin Entertainment and DreamWorks Animation, currently streaming on Netflix.

    This one-of-a-kind attraction has been created by NEON, a global leader in immersive and epic experiences and produced in conjunction with Universal Live Entertainment, a division Universal Destinations & Experiences.

    The Exhibition welcomes multiple generations of Jurassic World fans to venture to the remote island made famous in the movie franchise. Some of the elements on the interactive journey that await visitors include:

    • The Ferry: The journey begins aboard a ferry and a walk through of the iconic “Jurassic World” gates.
    • Land of the Giants – Walk under the towering Brachiosaurus that is part of the gigantic sauropod dinosaur family, the largest creatures to ever walk the earth.
    • Creation Lab: The Creation Lab is where guests can enjoy a hands-on experience and learn more about the science behind dinosaur DNA. They’ll also learn more about coprolites and the various species of dinosaurs that live at Jurassic World.
    • The Raptor Paddock: Guests can walk up to the Raptor’s paddock, but don’t get too close! These creatures have sharp serrated teeth and sharp-clawed hands and feet. Their large, recurved claw is used for slashing and pinning prey.
    • Gyrosphere Valley: This is the perfect place to take a picture with a baby dinosaur and discover what is under the dirt at the Dig Site. Continue the journey through this picturesque valley to climb into a life-sized gyrosphere.
    • Feeding Time: The highly intelligent and extremely dangerous Indominus Rex is one of the most formidable creatures in the park. Visitors can watch as she is fed her daily meals.
    •  T. rex Kingdom: A high voltage fence is the only thing that separates visitors from the mighty Tyrannosaurus rex.

    Jurassic World: The Exhibition will be in Houston at Katy Mills for a limited engagement through October 26th. Tickets are available now at Jurassicworldexhibition.com. Admission to Jurassic World: The Exhibition starts at $24.00 for children (ages three to fifteen) and $31.99 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students.

    Kurt Baker, Executive Vice President Global Marketing for NEON said, “We very excited to bring our world renowned, award-winning Jurassic World: The Exhibition to the wonderful city of Katy in the great state of Texas. Katy is a thriving community with so much to offer, situated perfectly within great driving distance to so many families and Jurassic World fans throughout the Greater Houston area. It just felt like the perfect fit for Jurassic World: The Exhibition to visit.”

    Trent Wall, executive creative director for NEON, added that the exhibition created about 100 jobs in Katy locally, with about 100 more people contracted locally. Wall, who said that he has loved Jurassic World since he was a kid, says that the exhibition gives fans the opportunity to get closer to their favorite characters in ways that they otherwise could not. “These creatures are amazing and astounding,” he said.

    For further information about Jurassic World: The Exhibition, please visit Jurassicworldexhibition.com.

    RAMSES & THE GOLD OF THE PHARAOHS Premieres At The Odysseum In Cologne, Germany Video Play Button
    RAMSES & THE GOLD OF THE PHARAOHS Premieres At The Odysseum In Cologne, Germany

    MORE THAN 180 TREASURES FROM OLD EGYPT

    HIGHLIGHT OF THE EXHIBITION: THE SPECTACULAR COFFIN OF RAMSES II.

    OPENING JULY 13, 2024

    Installation view of the Ramses & the Gold of the Pharaohs exhibition in Paris. Photo: Sandro Vannini/Laboratoriorosso © World Heritage Exhibitions 

    Cologne, 12 March, 2024 – In collaboration with the Egyptian Ministry of Tourism and Antiquities and Neon Global, the blockbuster exhibition Ramses & the Gold of the Pharaohs will make its debut in Germany. The showcase will feature the extraordinary sarcophagus of Ramses II, one of the most remarkable royal coffins ever discovered in ancient Egypt. After its tremendous success in Paris and Sydney, Cologne will become the third city worldwide to host this invaluable artifact.

    Opening on July 13, Ramses & the Gold of Pharaohs will be shown for a limited time at the Odysseum in Cologne. This exhibition will be the largest cultural event in the country and will mark the final European location before venturing to Asia.

    Tickets will be available for presale exclusively on www.ticketmaster.de starting on March 14. The general sale will begin on March 15.

    About the exhibition

    Exclusive to Cologne, Ramses & the Gold of the Pharaohs is an interactive museum experience that features more than 180 priceless artefacts and ornate golden treasures, including one-of-a-kind relics such as sarcophagi, animal mummies, magnificent jewellery, spectacular royal masks, exquisite amulets – many of which have never left Egypt before. All of the objects in Ramses & the Gold of the Pharaohs have come from museums and historical sites in Egypt and is on loan to the exhibition from Egypt’s Supreme Council of Antiquities.

      Coffin of Ramses II.

      Dating from the late Eighteenth Dynasty, the carved cedar coffin of Ramses II and its occupant was discovered in 1811 within the Royal Cache at Deir el-Bahari – an Egyptian archaeological site located on the west bank of the Nile River, opposite the city of Luxor and east of the Valley of the Kings. The cedar coffin was not originally designed for the pharaoh. Probably dating from the late Eighteenth Dynasty, it would have once been overlain with gilding and inlays in precious stones or glass. The surface was then stripped and painted yellow, with a handful of details highlighted in bright colours and the eyes outlined in black.

      Ramses & the Gold of the Pharaohs provides visitors with a window into the life and accomplishments of King Ramses II, more commonly known as Ramses the Great, who ruled Egypt for nearly 67 years – the second longest reign for any pharaoh in Ancient Egyptian history. Ramses the Great, who lived to about 92 years of age, came to epitomise the power and wealth of Ancient Egypt during the New Kingdom period, 1539-1075 BCE, when Egyptian civilisation was at its height. Ramses was known as a mighty warrior who secured peace with his neighbours, led an extensive building campaign that included scores of gigantic monuments to himself, and is believed to have fathered over 100 children.

      Ramses & the Gold of the Pharaohs also features a virtual reality experience that takes visitors on a whirlwind tour of two of Ramses’ most impressive monuments: the Tomb of Queen Nefertari, his favourite Royal Consort, and the temples of Abu Simbel.

      The Secretary-General of Egypt’s Supreme Council of Antiquities and renowned archaeologist, Dr. Mostafa Waziry, today launched the countdown to Ramses at the ODYSSEUM.

      Dr. Mostafa Waziry, visiting Cologne from Cairo, said that Egyptian antiquities and treasures have dazzled the world for centuries: “Mystery surrounds Egypt’s origins, religions and monumental architecture – many of which were built during the reign of Ramses II, 1279 to 1213 B.C.E. This ability to transcend age and time has ensured the Egyptians have an eternal place in history, and I invite visitors to discover for themselves why Ramses II is often regarded as the greatest, most celebrated, and most powerful pharaoh of all time.”

      NEON’s Executive Chairman and Group CEO, Ron Tan said Ramses & The Gold of the Pharaohs is seeing record-breaking attendance around the world: “Our team has created an amazing experience celebrating the greatest Pharaoh in Egypt’s history and the reaction from people has surpassed our highest expectations. The beautiful sarcophagus of Ramses II will be the star attraction in the Ramses & the Gold of the Pharaohs exhibition. We are so excited to bring the exhibition to Cologne and know Germans are going to be similarly amazed.” John Norman, President of NEON Creative, added, “The preservation of our heritage is a testament to our commitment to the future. This extraordinary exhibition promises to be a significant cultural event in Europe this year, celebrating the timeless connection between civilizations and fostering appreciation for the remarkable artistic achievements of our shared past.  We are honoured and humbled in the trust the country of Egypt has placed on us to be able to tour these priceless artifacts”.

      Explorado Group’s CEO, Andreas Waschk said the objects in Ramses & The Gold of the Pharaohs are drawn from Egypt’s finest museums and historical sites and bring to life the fascinating, rich culture of ancient Egypt. “We are proud and feel honored to show this extraordinary exhibition at the Odysseum in Cologne. We are thrilled to present these exceedingly rare objects in an exhibition where visitors can appreciate their astonishing beauty and enduring history first-hand. Ancient Egypt holds intrigue and fascination for all age groups, and I know Ramses & The Gold of the Pharaohs in Cologne will introduce the mystery of the pharaohs to new generations of locals and visitors alike.”

      Ramses & the Gold of the Pharaohs comes to Cologne after successful seasons in Houston, San Francisco, Paris and Sydney, where it is currently on show until June. Ramses & the Gold of the Pharaohs is presented in partnership with World Heritage Exhibitions, Neon and the Houston Museum of Natural Science.

      Information and Tickets

      Ramses & the Gold of the Pharaohs will be opening for a limited time at the ODYSSEUM on July 13, 2024. Presale tickets are now available exclusively on www.ticketmaster.de starting from March 14. The general sale will begin on March 15.

      Admission prices for Ramses & the Gold of the Pharaohs start at 16,00 € or children and 22,00 € for adults.There are also family and group tickets available, as well as discounted prices for seniors and students. Please note that tickets are valid for a specific time slot.

      For more information and to book tickets, please visit: www.ramsesausstellung.de.

      Jurassic World: The Exhibition Now Open at Katy Mills
      Jurassic World: The Exhibition Now Open at Katy Mills

      An immersive experience based on Jurassic World franchises makes its Houston debut

      Houston, Texas (March 8, 2024) – The award-winning Jurassic World: The Exhibition is now open at Katy Mills. Jurassic World: The Exhibition, a 20,000-square-foot family-friendly immersive experience has now become one of the fastest selling exhibitions in history since its launch and has welcomed over 8 million visitors. After touring cities around the world including London, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou, Shanghai, Toronto, Atlanta, Sydney, Cologne and Berlin, this global sensation makes its return to Texas. 

      This must-see attraction has been created by NEON, a global leader in immersive and epic experiences and produced in conjunction with Universal Live Entertainment, a division of Universal Destinations & Experiences.

      Jurassic World: The Exhibition is a family-friendly exhibit of massive proportions based on one of the biggest blockbuster franchises in cinema history. Visitors walk through the iconic Jurassic World gate, where they will explore richly themed environments inspired by the beloved films, coming face-to-face with life-sized dinosaurs, such as the towering Brachiosaurus, Velociraptors including fan-favorite Blue, and the most fearsome of all, the mighty Tyrannosaurus rex! Guests will imagine what it would have been like to roam amongst these breathtaking creatures, and even interact with baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous from Universal Pictures, Amblin Entertainment and DreamWorks Animation, currently streaming on Netflix.

      The Exhibition welcomes multiple generations of Jurassic World fans to venture to the remote island made famous in the movie franchise.

      Some of the elements on the interactive journey that await visitors include:

      • The Ferry: The journey begins aboard a ferry and a walk through of the iconic “Jurassic World” gates.
      • Land of the Giants – Walk under the towering Brachiosaurus that is part of the gigantic sauropod dinosaur family, the largest creatures to ever walk the earth.
      • Creation Lab: The Creation Lab is where guests can enjoy a hands-on experience and learn more about the science behind dinosaur DNA. They’ll also learn more about coprolites and the various species of dinosaurs that live at Jurassic World.
      • The Raptor Paddock: Guests can walk up to the Raptor’s paddock, but don’t get too close! These creatures have sharp serrated teeth and sharp-clawed hands and feet. Their large, recurved claw is used for slashing and pinning prey.
      • Gyrosphere Valley: This is the perfect place to take a picture with a baby dinosaur and discover what is under the dirt at the Dig Site. Continue the journey through this picturesque valley to climb into a life-sized gyrosphere.
      • Feeding Time: The highly intelligent and extremely dangerous Indominus Rex is one of the most formidable creatures in the park. Visitors can watch as she is fed her daily meals.
      • T. rex Kingdom: A high voltage fence is the only thing that separates visitors from the mighty Tyrannosaurus rex.

      Jurassic World: The Exhibition will be in Houston at Katy Mills for a limited engagement. Tickets are available now at Jurassicworldexhibition.com.  

      Admission to Jurassic World: The Exhibition starts at $24.00 for children (ages three to fifteen) and $31.99 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students.

      For further information about Jurassic World: The Exhibition, please visit Jurassicworldexhibition.com.  Follow along on social media Facebook, Twitter and Instagram and use hashtag #JWEXHIBITION to join the conversation.   

      The exhibition engages audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World franchise and is produced in conjunction with Universal Live Entertainment, NEON, and Animax Designs – the creators of the lifelike animatronic dinosaurs.

      Pompeii opens next week at the Cincinnati Museum Center Video Play Button
      Pompeii opens next week at the Cincinnati Museum Center

      CINCINNATI (WXIX) – A new Pompeii exhibit is coming to the Cincinnati Museum Center.

      There will be 150 artifacts taking you through what life was like in the Roman Empire thousands of years ago. It will also show you what life was like after the deadly volcanic eruption of Mount Vesuvius.

      One of the many artifacts that will be part of Pompeii arrived Tuesday at the Cincinnati Museum Center.

      The artifact, called a crater, was carefully shipped from Pompeii to Cincinnati after historians discovered it months ago. The crater was at one time buried in the volcanic ash of Mount Vesuvius in the Italian City of Pompeii.

      “It’s actually a large bowl-shaped. If you look at the top of Vesuvius down, that bowl that exists now because of the explosion, that’s kind of what this is named after,” explains Head Registrar Jackie Hoff, “But its use is really still water and wine. There was an awful lot of water issues. Some of this stuff wasn’t all that wonderful to consume so they mixed it with wine.”

      Hoff says she hopes when you come to the exhibit you take your time and learn about what life was like thousands of years ago.

      She says you may notice some things haven’t changed much.

      “I think it’s important to really look at what you’re seeing, Not just glaze by it,” continues Hoff, “Because I do think there are so many similarities in what you’ll see now vs what we actually have at our own homes now.”

      The museum works with people across the globe to find the best objects and artifacts for the new exhibition.

      They say it’s important to remember the volcanic eruption was tragic and claimed the lives of thousands of people and many more living things.

      “The most important thing they have to bring with them is their emotions,” explains Art Conservator from Pompeii Ludovica Alesse, “Pompeii, it’s a tragic place. Animals died, people died, it was scary and so terrifying. I’d like the people that come here would be conscious about this.”

      You can see the exhibit beginning February 16th through July 28th. You can purchase tickets here.

      NEON celebrates success of Avatar: The Experience as it reaches 2.5 million visitor milestone
      NEON celebrates success of Avatar: The Experience as it reaches 2.5 million visitor milestone

      NEON, a global experience entertainment company, is celebrating the success of Avatar: The Experience at Cloud Forest at Gardens by the Bay, Singapore, which has welcomed over 2.5 million visitors.

      On 28 December 2023, Florencia Santorun and Santiago Laidlaw from Argentina became the 2.5 millionth visitors. Ron Tan, executive chairman and Group CEO of the NEON Group; Felix Loh, CEO of Gardens by the Bay; and Eko Pup and Kanu Pup celebrated this historic milestone with the guests as they entered the Cloud Forest, just days before the experience ended in Singapore.

      This attraction, which drew inspiration from Avatar and Avatar: The Way of Water, held the attention of global audiences for more than 14 months. By the end of its run in the Cloud Forest at Gardens by the Bay in Singapore it had welcomed a total of 2.63 million visitors.

      Record-breaking attendance

      Disney Location-Based Experiences, James Cameron and Jon Landau’s Lightstorm Entertainment, and NEON started working in partnership in 2021 to create an immersive walkthrough event that was inspired by the beauty and distinctive storytelling of Avatar, the highest-grossing movie of all time worldwide. The Cloud Forest at Gardens by the Bay in Singapore was the ideal setting to host this type of experience.

      Avatar: The Experience formally opened on 28 October 2022, with a launch attended by the deputy prime minister of the Republic of Singapore, Heng Swee Keat, senior representatives from NEON, Singapore Tourism Board, Lightstorm Entertainment, and Disney Location-Based Experiences.

      This experience has welcomed an extraordinary 2,630,925 people across 419 exhibition days, setting a new record for the most attended experience among all of NEON’s IP shows worldwide. On 24 December 2023, it reached a record daily attendance milestone of 12,251 guests, demonstrating Avatar: The Experience’s lasting appeal.

      It has received global recognition for its creative and technological achievements, with NEON receiving the Outstanding Attraction Experience Award at the 2023 Singapore Tourism Awards, which are organised by the Singapore Tourism Board. This honour demonstrates the Group’s consistent dedication to creating outstanding experiences, exceptional narratives, and innovative use of immersive experiential technologies.

      Its commitment to giving back to society resulted in almost 50 corporate social responsibility (CSR) visits through a partnership with Gardens by the Bay in the Gift of Gardens programme.

      This community outreach initiative by the Gardens works with over 3,500 beneficiaries from charitable organisations such as Big Love Child Protection Specialist Centre, Care Corner Singapore, Cerebral Palsy Alliance Singapore (CPAS), Movement for the Intellectually Disabled of Singapore (MINDS),  The Straits Times School Pocket Money Fund, and others.

      Unforgettable experience

      Ron Tan, executive chairman and Group CEO of NEON, says: “It was an incredible journey of 419 days of Pandora adventure, right here at the Cloud Forest at Gardens by the Bay, since the world premiere of Avatar: The Experience on 28 October 2022.

      “We are immensely thankful for the strong support from Gardens by the Bay, Disney Location-Based Experiences, and Lightstorm Entertainment and together, we would also like to express our thanks to visitors from around the world for your tremendous support.

      “Welcoming over 2.6 million guests into the enchanting world of Pandora has been nothing short of phenomenal. Together, we’ve redefined the boundaries of entertainment, and we look forward to continuing this remarkable journey of innovation and imagination in our next endeavor.”

      Felix Loh, CEO of Gardens by the Bay, adds: “Gardens by the Bay is honored to have been the first location in the world for Avatar: The Experience. The event has not only augmented the visitor experience, but also added a new dimension to the Cloud Forest. We look forward to curating other immersive and educational offerings for visitors as we refresh our offerings in Cloud Forest.”

      The Cloud Forest experience, combined with Pandora’s bioluminescent landscapes and Na’vi culture, offers an unforgettable experience for visitors. This demonstrated NEON’s commitment to pushing boundaries and providing unmatched experiences that engage and inspire audiences globally. The firm plans to share further details about Avatar: The Experience’s next destination soon.

      NEON recently announced that it has collaborated with Boston Dynamics through its fully-owned subsidiary ANIMAX, a leading creative robotic entertainment company. Together, the firms are placed to reshape the media and educational industries.

      Avatar: The Experience Welcomed its 2.5 Millionth Visitor on 28 December, 2023 and Concluded its Run in Singapore with a Total of 2.63 Million Visitors
      Avatar: The Experience Welcomed its 2.5 Millionth Visitor on 28 December, 2023 and Concluded its Run in Singapore with a Total of 2.63 Million Visitors

      6 February, 2024 – Avatar: The Experience achieved many magnificent milestones since premiering in the Cloud Forest at Gardens by the Bay, Singapore on 28 October, 2022, with the most recent being the surpassing of the 2.5 millionth visitor mark when Ms. Florencia Santorun and Mr. Santiago Laidlaw from Argentina visited the experience on 28 December, 2023. Mr. Ron Tan, Executive Chairman & Group CEO of the NEON Group; Mr. Felix Loh, CEO of Gardens by the Bay; and Eko Pup and Kanu Pup celebrated this momentous achievement with our Argentinian guests as they entered the Cloud Forest, just days before the experience concluded its run in Singapore.

      Left to Right:  Eko Pup, Mr Ron Tan, Executive Chairman & Group CEO of the NEON Group, Ms. Florencia Santorun, Mr Santiago Laidlaw, Mr Felix Loh, CEO of Gardens by the Bay, Kanu Pup

      Inspired by Avatar, and Avatar: The Way of Water, this experience captivated Singaporeans as well as international audiences for over 14 months. Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment, together with NEON, began the close collaboration in 2021 to produce an immersive walkthrough event inspired by the beauty and unique storytelling of the highest-grossing film globally of all-time, Avatar. The Cloud Forest at Gardens by the Bay clearly proved to be the perfect place to showcase such an experience.

      Reflecting on the resounding success of Avatar: The Experience, culminated since its official opening ceremony on October 28, 2022, which was graced by esteemed dignitaries including Guest-of-Honour Deputy Prime Minister of the Republic of Singapore, Mr. Heng Swee Keat and attended by senior representatives from NEON, Singapore Tourism Board, Lightstorm Entertainment, and Disney Location-Based Experiences, this experience proudly welcomed a staggering total of 2,630,925 visitors over an astounding 419 show days, setting a new benchmark as the highest attended experience among all of NEON’s IP shows around the world. Notably, this experience achieved a record daily attendance milestone with 12,251 visitors on December 24, 2023, a testament to the enduring appeal of Avatar: The Experience.

      Since its premiere, not only did millions of visitors have the opportunity to witness the wonders of Pandora, but the experience itself garnered worldwide accolades for creative and technological achievements. NEON is immensely honored to receive the prestigious “Outstanding Attraction Experience Award” at the 2023 Singapore Tourism Awards, organized by the Singapore Tourism Board. This accolade stands as a testament to the Group’s unwavering commitment to producing quality experiences, exceptional storytelling, and the innovative use of immersive experiential technology.

      Our commitment to giving back to society manifested itself through nearly 50 corporate social responsibility (CSR) visits through our collaboration with Gardens by the Bay in the Gift of Gardens program, a community outreach initiative by the Gardens, benefiting over 3,500 beneficiaries from charity organizations such as Big Love Child Protection Specialist Centre; Care Corner Singapore; Cerebral Palsy Alliance Singapore (CPAS); Movement for the Intellectually Disabled of Singapore (MINDS); The Straits Times School Pocket Money Fund; and more.

      “It was an incredible journey of 419 days of Pandora adventure, right here at the Cloud Forest at Gardens by the Bay, since the world premiere of Avatar: The Experience on 28 October 2022,” said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. “We are immensely thankful for the strong support from Gardens by the Bay, Disney Location-Based Experiences, and Lightstorm Entertainment and together, we would also like to express our thanks to visitors from around the world for your tremendous support. Welcoming over 2.6 million guests into the enchanting world of Pandora has been nothing short of phenomenal. Together, we’ve redefined the boundaries of entertainment, and we look forward to continuing this remarkable journey of innovation and imagination in our next endeavor.”

      Mr. Felix Loh, CEO of Gardens by the Bay,  said, “Gardens by the Bay is honored to have been the first location in the world for Avatar: The Experience. The event has not only augmented the visitor experience, but also added a new dimension to the Cloud Forest. We look forward to curating other immersive and educational offerings for visitors as we refresh our offerings in Cloud Forest.”

      Beyond the achievements are the memories that went home with each and every visitor who experienced the Cloud Forest blended with the alien world of Pandora, its bioluminescent environments and captivating culture of the Na’vi. As we reflect on these achievements, we remain dedicated to continuously pushing boundaries and offering unparalleled experiences that captivate and inspire audiences worldwide. NEON plans to reveal new information on where Avatar: The Experience will journey to next, so stay tuned for more exciting updates coming soon.

       

      Cincinnati Museum Center’s new exhibit to explore Pompeii, with over 150 artifacts from Italy
      Cincinnati Museum Center’s new exhibit to explore Pompeii, with over 150 artifacts from Italy

      CINCINNATI — Pompeii, a city with a reputation and tragic history that most people have already heard about even thousands of years later, will be the focus of Cincinnati Museum Center’s newest visiting exhibition.

      POMPEII: The Exhibition will open at CMC on February 16, when visitors will be able to see more than 150 artifacts on loan from Italy. Presale tickets will also be available.

      The eruption of Mount Vesivius on August 24, 79 A.D. forever changed the landscape, both destroying and preserving the city of Pompeii.

      “Pompeii is a remarkable story that exists as both ancient legend and archaeological treasure, providing a timeless snapshot of daily life in the Roman Empire,” said Elizabeth Pierce, president and CEO of CMC, in a press release.

      The artifacts visitors will be able to see are on loan from the National Archaeological Museum of Naples in Italy, and they include preserved mosaics and frescoes, gladiator armor, statues, jewelry and everyday items that provide a glimpse into the day-to-day lives of those who lived in Pompeii.

      “We wanted to bring this historical event back to life and allow guests to relive it vividly,” said John Norman, president of World Heritage Exhibitions and producer of the exhibit. “Cincinnati Museum Center’s reputation as a premiere venue makes it a perfect location to exhibit these international treasures and provide audiences an opportunity to experience life in the bustling city of Pompeii before time essentially stopped.”

      The exhibit has several immersive experiences as well, including an introductory theater that shows reconstructions of Pompeii and its neighbor, Vesuvius. There will also be holographic gladiatorial combat and a simulated 4D eruption theater that give guests an idea of the full impact Vesuvius had on Pompeii and the people who were trapped within.

      Relive the destruction of Pompeii at exhibition coming to Cincinnati Museum Center
      Relive the destruction of Pompeii at exhibition coming to Cincinnati Museum Center

      Remember learning about Pompeii in school? You know, the ancient Roman city destroyed by the eruption of Mount Vesuvius in 79 A.D. and frozen in time, remarkably preserved under ash?

      Cincinnatians will soon be able to see what daily life was like in Pompeii before, during and after the disastrous volcano eruption when Pompeii: The Exhibition comes to Cincinnati Museum Center next month.

      The touring exhibition will run Feb. 16 through July 28.

      Guests will seem to travel back in time to ancient Pompeii by examining more than 150 authentic artifacts on loan from the National Archaeological Museum of Naples in Italy, including everyday objects, mosaics and even body casts of people who were buried in the ash.

      Visitors will also witness the destruction of Pompeii through a dramatic 4D theatrical experience.

      “We wanted to bring this historical event back to life and allow guests to relive it vividly,” John Norman, president of World Heritage Exhibitions, producer of Pompeii: The Exhibition, said in a release.

      Pompeii was a coastal city in the Roman Empire near present-day Naples, Italy. On Aug. 24, 79 A.D., nearby Mount Vesuvius erupted, showering the region with ash and pumice, according to Encyclopedia Britannica. The city and its people were buried more than 20 feet deep and preserved until excavation of the site began in 1748.

      “We’re honored to be entrusted with these archaeological treasures and to once again bring the world to Cincinnati, and to do so in immersive fashion as we transport guests back in time to a period of splendor and a day of timeless catastrophe,” said Elizabeth Pierce, president and CEO of Cincinnati Museum Center.

      Tickets go on sale Jan. 29, but visitors can sign up for exclusive presale access through Jan. 21, with the presale period Jan. 22 to 28.

      Tickets are $23.50 for adults, $21.50 for seniors and $19.50 for children. Adult member tickets are $17.50 and child members are $13.50.

      Visit cincymuseum.org/Pompeii for tickets and more information.

      Cincinnati Museum Center to host ‘Pompeii: The Exhibition’ beginning Feb. 16
      Cincinnati Museum Center to host ‘Pompeii: The Exhibition’ beginning Feb. 16

      An international exhibition that brings a historic catastrophe to life in vivid detail is coming to Cincinnati next month.

      “Pompei: The Exhibition,” which details the eruption of Mount Vesuvius that buried the Italian city in 79 A.D., will open at the Cincinnati Museum Center Feb. 16 and run through July 29. It features more than 150 artifacts on loan from a collection of the National Archaeological Museum of Naples, Italy, including mosaics, frescoes, gladiator armor, statues, jewelry, tools and more.

      “Pompeii is a remarkable story that exists as both ancient legend and archaeological treasure, providing a timeless snapshot of daily life in the Roman Empire,” Elizabeth Pierce, president and CEO of the museum center, said in a news release. “We’re honored to be entrusted with these archaeological treasures and to once again bring the world to Cincinnati, and to do so in immersive fashion as we transport guests back in time to a period of splendor and a day of timeless catastrophe.”

      The sudden event that destroyed the port city – and its people – also preserved it. Centuries later, archaeologists uncovered a rare record of daily life at the height of the Roman Empire. Ongoing excavations and research, including by teams from the University of Cincinnati, continue to add to the evolving picture of a city frozen in time.

      In addition to the artifacts, the exhibition’s immersive experiences includes:

        • an introductory theater that sets the scene in a video with reconstructions of Pompeii and the nearby volcano
        • a reproduced atrium from a Roman villa in 79 A.D. that serves as the entry point to city
        • holographic gladiatorial combat
        • a simulated 4D eruption that allows guests to experience the deadly impact Mount Vesuvius had on the city.

      Through Jan. 21, guests can sign up for exclusive presale access and be instantly upgraded to VIP tickets with no entry times and same-day reentry. General admission tickets go on sale Jan. 29.

      Tickets are $23.50 for adults ($17.50 with membership), $19.50 for children ($13.50 with membership and $21.50 for seniors).

      More information is available at cincymuseum.org.

      Jurassic World: The Exhibition – A Prehistoric Adventure in Modern Times
      Jurassic World: The Exhibition – A Prehistoric Adventure in Modern Times

      In a dramatic fusion of science and cinema, Jurassic World: The Exhibition is set to thrill visitors with its lifelike animatronic dinosaurs and immersive film settings. Scheduled to open in Houston on March 8, 2024, this family-friendly experience has already proven its mettle by becoming one of the fastest-selling exhibitions in history, captivating over eight million visitors worldwide.

      The Jurassic World Experience

      As visitors traverse the iconic gates of Jurassic World, they are transported into a universe of adventure, a realm where humans and dinosaurs coexist. The exhibition features awe-inspiring behemoths such as the Brachiosaurus and Velociraptors, and the formidable Tyrannosaurus rex, expertly brought to life through animatronics.

      The exhibition also introduces guests to endearing baby dinosaurs, including ‘Bumpy’ from the Netflix animated series. This interactive element of the exhibit invites visitors to envision a world where humanity and these ancient creatures cohabitate, a testament to the exhibition’s commitment to providing a truly immersive experience.

      Collaborative Effort Behind the Exhibition

      This extraordinary exhibit is a collaborative endeavor involving Universal Live Entertainment, NEON, and Animax Designs. NEON, also known as Cityneon, boasts an impressive portfolio of immersive experiences forged in partnership with major entertainment companies. Among their credits are experiences like Marvel Avengers S.T.A.T.I.O.N., AVATAR: The Exhibition, and The Hunger Games: The Exhibition.

      Universal Live Entertainment, a division of Universal Destinations & Experiences, operates theme parks globally. They have been instrumental in bringing to life advanced attractions based on film and television, providing immersive experiences in collaboration with leading entertainment companies.

      The Jurassic World Franchise

      The Jurassic World franchise extends beyond the realm of cinema, offering a universe of adventure and coexistence with dinosaurs through various entertainment mediums. It includes theme parks and exhibitions, all carrying the ethos of thrilling adventure and the fascinating premise of cohabitation with dinosaurs, an idea that continues to captivate audiences of all ages.

      Jurassic World: The Exhibition is coming back to Melbourne this year 
      Jurassic World: The Exhibition is coming back to Melbourne this year 

      Life Finds A Way in Melbourne later this year.

      In a world where dinosaurs once again roam the earth, the award-winning Jurassic World: The Exhibition will be packing up its bags in Sydney on Sunday, 18 February 2024, and making its way to Melbourne for a colossal experience that promises to bring the prehistoric era to life right in the heart of the city.

      The immersive experience, based on one of cinema’s biggest blockbuster franchises, allows visitors to walk through the iconic “Jurassic World” gates, come face to face with life-sized dinosaurs, and interact with baby dinos, including the adorable “Bumpy” from the animated series Jurassic World: Camp Cretaceous, currently streaming on Netflix.

      As the exhibition closes its gates in Sydney in February after recent record-breaking engagements around the globe, including cities like London, San Diego, and Seoul, Melbourne is set to become the next stop in this incredible journey. With nearly eight million tickets sold since its launch, Jurassic World: The Exhibition has become one of the fastest-selling exhibitions in history.

      The lifelike animatronic dinosaurs, created by Animax Designs, will once again take centre stage in Melbourne, promising an unforgettable experience for audiences of all ages. From the towering brachiosaurus to the speedy velociraptors and the mighty Tyrannosaurus Rex, get ready to walk in the land of Jurassic giants.

      This prehistoric extravaganza is not just about dinosaurs; it’s a celebration of 30 years of the film franchise that began with the iconic 1993 movie Jurassic Park. Produced in conjunction with Universal Live Entertainment, NEON, SuperLuna, Masterworks, Sony Music Entertainment Australia, and Animax Designs, the exhibition is a testament to the creativity and innovation behind bringing these extinct creatures back to life.

      The Melbourne waitlist is now open, and you can be the first to know when tickets go on sale here

      Life Has Found a Way to Bring ‘Jurassic World: The Exhibition’ to Melbourne in 2024
      Life Has Found a Way to Bring ‘Jurassic World: The Exhibition’ to Melbourne in 2024

      Filled with lifelike dinosaurs, the celebration of the ‘Jurassic Park’ franchise first came to Melbourne in 2016 — and it’s returning.

      When 2024 kicked off in Melbourne, it did so with arrival of Dinos Alive: An Immersive Experience in the Victorian capital; however, that isn’t your only chance to see lifelike prehistoric creatures in 2024. Once it ends its current Sydney season, Jurassic World: The Exhibition will roar into town with its own critters, as well as a celebration of three decades since the first Jurassic Park movie initially rampaged across the big screen.

      Yes, it’s been a great time to fascinated with dinosaurs over the past few years — we’ve seen two seasons of Prehistoric Planet on streaming in 2022 and 2023, too — and this latest exhibition arrives as part of a global tour. A showcase with the same name displayed in Melbourne back in 2016, but the new visit comes after stops everywhere from London, San Diego, Paris and Madrid to Seoul, Shanghai and Toronto. On offer: life-sized versions of the movie franchise’s animals.

      Expect to feel like you’ve been transported to Isla Nublar, complete with a walk through the big-screen saga’s famed gates. From there, you’ll walk through themed environments featuring dinos, including a brachiosaurus, velociraptors — yes, get ready to say “clever girl” — and a Tyrannosaurus rex.

      Also linking in with the animated Jurassic World: Camp Cretaceous series, there’ll be baby dinos, including the show’s Bumpy.

      So far, dates for Jurassic World: The Exhibition‘s latest Melbourne stint haven’t been revealed, and neither has a venue, but you can join the waitlist to find out as soon as details are announced. The showcase finishes in Sydney on Sunday, February 18, so expect it in Victoria sometime afterwards.

      Whenever it does start roaring, attendees will be able to get roaming while staring at animatronic dinos, including the new ankylosaurus and carnotarus. Fingers crossed that a velociraptor pops up in advance of the exhibition’s arrival, as it did up north as well.

      Now, all that’s left is to decide which Jurassic franchise character you want to emulate (the best choices: Laura Dern’s palaeobotanist Ellie Sattler, Sam Neill’s palaeontologist Alan Grant and Jeff Goldblum’s mathematician Ian Malcolm, of course).

      And no, when Michael Crichton penned Jurassic Park in 1990, then Steven Spielberg turned it into a 1993 film, they wouldn’t have expected that this’d be the result 31 years — and five more movies — later.

      Jurassic World: The Exhibition will return to Melbourne in 2024, sometime after finishing in Sydney on Sunday, February 18 — head to the exhibition’s website to join the ticket waitlist. 

      Images: Universal Studios and Amblin Entertainment.

      Ramses & the Gold of the Pharaohs: A Resurgence of Ancient Egypt Fascination at the Australian Museum
      Ramses & the Gold of the Pharaohs: A Resurgence of Ancient Egypt Fascination at the Australian Museum

      Visitors are flocking to the Australian Museum in Sydney, lured by the allure of ancient Egypt, as the ‘Ramses & the Gold of the Pharaohs’ exhibition attracts public attention. With pre-sales already exceeding 100,000 tickets, this event marks a high point in the museum’s recent history and continues a trend of fascination with Ancient Egypt that dates back to 1988. The ‘Gold of the Pharaohs’ exhibition then had drawn a million visitors across Brisbane, Perth, Sydney, and Melbourne. While matching those numbers may seem ambitious, the current interest suggests a successful run under Museum Director Kim McKay’s stewardship.

      The Charm of Artefacts in a Digital Age

      One might wonder about the enduring appeal of artifact exhibitions, especially in a world increasingly dominated by digital experiences. The answer, perhaps, lies in the unique charm of viewing physical objects from an era long past. The ‘Ramses & the Gold of the Pharaohs’ exhibition, with over 180 priceless artifacts, including the breathtaking coffin of Ramses himself, resonates with this sentiment. The power of these artifacts lies in their ability to transport visitors back over 2000 years, offering glimpses into the life of Ramses the Great, the most celebrated and powerful pharaoh of the New Kingdom.

      A New Chapter for the Museum

      The museum’s recent success is also a testament to its significant renovations. The unveiling of the new Minerals Gallery is expected to add to its appeal, setting it apart from traditional art museums. The Australian Museum, while popular for exhibitions on themes like dinosaurs and Ancient Egypt, also serves as a central hub for scientific research. This blend of education and entertainment is a key element in its enduring popularity.

      ‘Ramses & the Gold of the Pharaohs’: A Detailed Experience

      The exhibition not only features priceless artifacts but also employs multimedia productions, moving animation images, and narrow spaces to enhance the visitor experience. However, this in-depth exploration of ancient Egypt is not a casual endeavor. Tickets are timed and non-refundable, reflecting the museum’s commitment to maintaining a rich, focused visitor experience.

      Sydney’s Australian Museum Draws Crowds with ‘Ramses & the Gold of the Pharaohs’ Exhibit
      Sydney’s Australian Museum Draws Crowds with ‘Ramses & the Gold of the Pharaohs’ Exhibit

      In the heart of Sydney, the Australian Museum is making waves with an exhibit that resonates with the public’s enduring fascination for Ancient Egypt. The exhibition, titled ‘Ramses & the Gold of the Pharaohs,’ has already sold over 100,000 pre-sale tickets, indicating a substantial interest in this showcase of the past.

      Recapturing the Glory of 1988

      The excitement surrounding the ‘Ramses’ exhibit recalls the success of the ‘Gold of the Pharaohs’ exhibition in 1988. This event became a cultural phenomenon, drawing a million visitors across Brisbane, Perth, Sydney, and Melbourne. Achieving a similar feat today would require attracting 1.6 million visitors, a daunting figure, but the museum remains optimistic.

      Leadership and Evolution

      The museum’s confidence is not unfounded. Under the stewardship of Kim McKay over the past decade, the institution has made significant strides, including an impressive array of exhibits and extensive renovations. Among these enhancements is the new Minerals Gallery, showcasing the museum’s dedication not just to history, but to the larger realm of scientific research.

      The Allure of Artifact Exhibitions

      Artifact exhibitions like ‘Ramses’ offer a unique appeal. They provide a direct, tangible connection to ancient civilizations, allowing visitors to engage with objects that have survived the test of time. The allure of exhibitions like ‘Ramses’ is undeniable, as they offer a chance to touch a piece of history and engage with a civilization that continues to captivate the public imagination.

      Ramses Exhibition in Australia Witnessing Huge Turnout
      Ramses Exhibition in Australia Witnessing Huge Turnout

      The “Ramses and the Gold of the Pharaohs” exhibition at the Australian Museum in Sydney has achieved remarkable success during the Christmas and New Year’s celebrations, with all tickets for the month of January sold out.

      Secretary General of the Supreme Council of Antiquities  Mustafa Waziri has stated that the exhibition has witnessed a huge turnout of visitors, noting that on the first day, 110,000 tickets were sold out.

      More than 500 invitees, including senior public and government figures, archaeology specialists in Australia, influencers, and bloggers, attended the opening celebration, he added.

      The exhibition includes 182 artifacts, including the coffin of King Ramses II from the collections of the National Museum of Egyptian Civilization, which joined the exhibition in its third stop in Paris.

      The exhibition showcases many pieces from the collections of the Egyptian Museum in Tahrir from the era of King Ramesses II and the finds of the Egyptian mission in the Bubastiyun area in Saqqara. Additionally, it features a collection of statues, ornaments, cosmetics, paintings, and stone blocks decorated with carvings, as well as some colorful wooden coffins.

      The exhibition is on its fourth stop and will run until May 19, 2024, after previously showing in Houston, San Francisco, and Paris.

      ‘Ramses and the Gold of the Pharaohs’ exhibition sells out in Australia
      ‘Ramses and the Gold of the Pharaohs’ exhibition sells out in Australia

      • Sydney fourth stop so far for traveling exhibition
      • Exhibition showcases 182 artifacts, some of which date back to reign of King Ramses II (1279-1213 BCE)

      CAIRO: “Ramses and the Gold of the Pharaohs” — an exhibition featuring pieces from the collection of the Egyptian Museum — is currently on show at the Australian Museum in Sydney, where it has reportedly sold out all tickets for this month.

      Sydney is the fourth stop so far for the traveling exhibition, and has garnered “a high level of interest among Sydneysiders and Australians in general since the first day it opened,” according to Dr. Mostafa Waziri, secretary-general of Egypt’s Supreme Council of Antiquities, who claimed the exhibition was on track to “break visitor records.”

      Fadi Sayed, one of the exhibition’s organizers, told Arab News: “We are very pleased with the sale of all the exhibition tickets.” 

      The exhibition showcases 182 artifacts, some of which date back to the reign of King Ramses II (1279-1213 BCE), including the king’s sarcophagus as well as discoveries from the Egyptian mission in the Bubastion area in Saqqara.

      “In addition, there are items from several Egyptian museums showcasing some distinctive characteristics of ancient Egyptian civilization from the Middle Kingdom to the Late Period, including statues, jewelry, cosmetic tools, paintings, inscribed stone blocks, and some colored wooden coffins,” Sayed added. 

      The exhibition has attracted nearly 1 million visitors so far since opening in Houston, Texas, in November 2021, according to the organizers. It was also on display in San Francisco and Paris before opening in Sydney in November last year.

      Boston Dynamics Announces Collaboration with Neon for Entertainment Robots
      Boston Dynamics Announces Collaboration with Neon for Entertainment Robots

      Introduction

      Since its inception as an MIT spinoff, Boston Dynamics has been known for its entertaining robotic systems. The Hyundai-owned company has gained popularity through the release of numerous viral videos over the years. While entertainment has been a secondary focus for the company, Boston Dynamics is now shifting its attention towards it. In a recent announcement, the company revealed a partnership with Neon, a Singapore-based entertainment brand.

      Neon and Animax Designs

      Neon, the parent company of Animax Designs, is known for creating animatronics for major Hollywood franchises such as Avatar, Jurassic Park, Marvel, and Harry Potter. The collaboration between Boston Dynamics and Neon is expected to result in a captivating experience for audiences. Although specific details have not been disclosed, the partnership aims to engage, inspire, and dazzle audiences with a reveal planned for the end of 2024.

      Untethered Autonomous Systems

      Boston Dynamics’ expertise in producing robust and untethered autonomous systems at scale is a significant advantage for Neon and Animax. The world of theme park robots has evolved in recent years, with Disneyland’s Star Wars Galaxy’s Edge featuring interactive robots that interact with park visitors. The collaboration will leverage Boston Dynamics’ cutting-edge technology and Neon’s storytelling expertise to create fully untethered entertainment robots.

      Commercialization Roadmap

      This collaboration marks another milestone in Boston Dynamics’ commercialization roadmap, which began with the introduction of the Spot quadruped and the truck unloading robot, Stretch. However, the company has a long history in the entertainment industry. In 1993, Boston Dynamics’ founder, Marc Raibert, and his team produced robots for the set of the film “Rising Sun,” starring Sean Connery, Wesley Snipes, and Michael Crichton.

      Conclusion

      Boston Dynamics’ partnership with Neon signifies a strategic move towards the entertainment sector. By combining their technological expertise with Neon’s storytelling capabilities, the collaboration aims to create captivating and interactive experiences for audiences. The reveal at the end of 2024 is highly anticipated, and it remains to be seen what innovative creations will emerge from this exciting collaboration.

      Boston Dynamics joins forces with firm behind ‘Avatar,’ ‘Jurassic World’ animatronics
      Boston Dynamics joins forces with firm behind ‘Avatar,’ ‘Jurassic World’ animatronics

      Since the company’s earliest days as an MIT spinoff, Boston Dynamics’ systems have always provided entertainment value. It’s something the Hyundai-owned firm has long embraced by releasing dozens of wildly viral videos over the decades.

      With a few exceptions, however, entertainment was more of side benefit than the ultimate goal. That, however, will be changing in the near future, as the firm just announced a deal with Singapore-based entertainment brand, Neon.

      Notably (for our purposes, at least), Neon is the parent company of Animax Designs. The Nashville-based firm has created theme park and exhibition animatronics for some of Hollywood’s biggest franchises, including Avatar, Jurassic Park, Marvel and Harry Potter.

      No real specifics have been disclosed, beyond the fact that the deal “is set to culminate with a reveal at the end of 2024 that will engage, inspire, and dazzle audiences.” Whether than means theme park robots or something else entirely is unclear for now.

      A huge benefit for Neon/Animax is Boston Dynamics’ ability to produce robust and untethered autonomous systems at scale. The world of theme park robots has transformed in recent years, with experiences like Disneyland’s Star Wars Galaxy’s Edge exhibiting robots that intermingle with park goers.

      “We are thrilled about the collaboration with Neon and Animax for the development of fully untethered entertainment robots,” Boston Dynamics Chief Strategy Officer Marc Theermann notes in a release. “These exceptionally interactive creatures are poised to captivate consumers through novel and exciting engagements. By joining forces with Neon, a frontrunner in immersive storytelling, we’re blending our cutting-edge technology with their enchanting storytelling expertise.”

      The deal marks another step in Boston Dynamics’ commercialization roadmap, which began with the Spot quadruped and the truck unloading robot, Stretch. The company’s entertainment roots stretch back even further, however. Marc Raibert and team also produced robots for the set of 1993’s Sean Connery/Wesley Snipes/Michael Crichton film, “Rising Sun.”

      NEON and Boston Dynamics: Forging a Future of Interactive Robotics in Entertainment
      NEON and Boston Dynamics: Forging a Future of Interactive Robotics in Entertainment

      In a landmark collaboration, NEON Group Limited, through its subsidiary ANIMAX, has joined forces with robotics giant Boston Dynamics to drive a revolutionary shift in the entertainment and educational arenas. This strategic partnership aims to integrate Boston Dynamics’ advanced robotics with NEON’s narrative expertise to create immersive, interactive experiences that promise to enchant global audiences.

      The initiative is set to spearhead a new epoch of experiential storytelling by exploring the intersection of creativity and state-of-the-art technology. ANIMAX, a tour de force in the arena of creative robotics and themed entertainment, is poised to further its R&D pursuits, leveraging three decades of industry insights alongside the technological acumen of Boston Dynamics.

      NEON’s Chief Creative & Innovation Officer, Welby Altidor, expressed a commitment to their ‘Get Closer™’ ethos, fostering a connection between technology and spectators like never before. Similarly, Boston Dynamics’ Chief Strategy Officer, Marc Theermann, conveyed enthusiasm for the initiative, recognizing the potential for these robotic marvels to revolutionize consumer engagement.

      This alliance also aims to bolster ANIMAX’s global presence and meet the escalating demand for dynamic entertainment experiences. By the end of 2024, the partnership anticipates unveiling its groundbreaking advancements to an expectant worldwide audience.

      Summary:

      NEON and Boston Dynamics are embarking on a groundbreaking collaboration through NEON’s ANIMAX subsidiary. This union will blend Boston Dynamics’ robotic innovations with NEON’s proficiency in crafting enthralling narratives. The fusion is predicted to transform the entertainment industry by introducing interactive storytelling elements, set to be unveiled in 2024. The venture is a testament to the power of imaginative storytelling paired with leading-edge technology.

      FAQ Section:

      What is the collaboration about between NEON Group and Boston Dynamics?
      The collaboration between NEON Group Limited, through its subsidiary ANIMAX, and Boston Dynamics is focused on integrating advanced robotics with narrative expertise to create immersive, interactive experiences in entertainment and education.

      Who is ANIMAX and what is their role in this partnership?
      ANIMAX is a subsidiary of NEON Group Limited, specializing in creative robotics and themed entertainment. In this partnership, they aim to further research and development by combining their storytelling skills with the technical capabilities of Boston Dynamics.

      What are the expected outcomes of this collaboration?
      The expected outcomes include spearheading a new era of experiential storytelling where technology and creativity intersect, enhancing global engagement through interactive experiences, and expanding ANIMAX’s global presence.

      What is the ‘Get Closer™’ ethos mentioned by NEON?
      The ‘Get Closer™’ ethos is NEON’s commitment to fostering deeper connections between technology and audiences, providing more engaging and intimate interactive experiences.

      When can we expect to see the advancements from this collaboration?
      The groundbreaking advancements resulting from this partnership are anticipated to be unveiled by the end of 2024 to a worldwide audience.

      NEON and Boston Dynamics Unveil Visionary Partnership
      NEON and Boston Dynamics Unveil Visionary Partnership

      NEON, in collaboration with its subsidiary ANIMAX, announced a visionary partnership with the robotics company Boston Dynamics.

      The team-up aims to redefine both the entertainment and education sectors, merging cutting-edge robotics technology with creative prowess to make immersive experiences for global audiences.

      With NEON’s experiences and operational expansion, fueled by Boston Dynamics’ technology, the two companies promise to deliver new experiences that aim to push the envelope of entertainment and animatronics.

      Welby Altidor, Group Chief Creative & Innovation Officer of NEON, expressed enthusiasm about the partnership.

      “With Boston Dynamics, ANIMAX will embark on a journey where advanced robotics and storytelling converge, embracing our ‘Get Closer’ mantra to create intimate, immersive narratives that bring technology and audiences closer than ever,” Altidor noted.

      Meanwhile, Boston Dynamics Chief Strategy Officer Marc Theermann also expressed his excitement over the collaboration. 

      “By joining forces with NEON, a frontrunner in immersive storytelling, we’re blending our cutting-edge technology with their enchanting storytelling expertise,” he shared. 

      While details surrounding their projects have yet to be unveiled, the two are set to make a big announcement before the end of 2024.

      The Excellence of NEON and Boston Dynamics

      Based in Nashville, Tennessee, NEON-ANIMAX has over 30 years of industry experience, establishing themselves as a frontrunner in creative robotic entertainment.

      In the past, the two have been involved in the makings of Avatar: The Exhibition, Jurassic World: The Movie Exhibition in China, and Harry Potter: Visions of Magic, where they brought iconic characters and magical creatures to life through animatronics. 

      Subsequently, Boston Dynamics has been at the forefront of robotics innovation, developing advanced robotic systems that showcase impressive capabilities.

      Its projects include Spot the Robot, which has been deployed in various industries, including construction, inspection, and research. 

      Atlas, a humanoid robot created by the company, has also been one of its strongest feats as it demonstrated capabilities such as dynamic walking, running, and performing acrobatic maneuvers.

      NEON announces collaboration with Boston Dynamics & ANIMAX
      NEON announces collaboration with Boston Dynamics & ANIMAX

      NEON, a global experience entertainment company, has announced that it has partnered with Boston Dynamics through its fully-owned subsidiary ANIMAX, a leading creative robotic entertainment company. Together the companies are placed to reshape the media and educational sectors.

      This partnership symbolises the future of immersive storytelling and brings together creativity and state-of-the-art technology. Through this strategic partnership, NEON’s creative expertise and Boston Dynamics’ robotics technology will be combined to create captivating experiences that will capture audiences worldwide.

      Advancing robotics & storytelling

      The collaboration is underpinned by Boston Dynamics‘ technology and NEON’s experiences and operational expansion. It is an extraordinary advancement which offers a leap into the future, where technology enhances human encounters in ways that were previously unimaginable.

      It also offers ANIMAX, a creative robotic entertainment powerhouse based in Nashville, Tennessee, the chance to further advance its R&D. With over 30 years of industry experience, the collaboration will leverage the Group’s IP experiences across the globe. The worldwide desire for experiential entertainment prompted ANIMAX to strategically expand, and in this partnership with Boston Dynamics, the field of robotics and animatronics has never had more promise for innovation and growth.

      Welby Altidor, group chief creative and innovation officer of NEON, says: “With Boston Dynamics, ANIMAX will embark on a journey where advanced robotics and storytelling converge, embracing our ‘Get Closer’ mantra to create intimate, immersive narratives that bring technology and audiences closer than ever.”

      “Our partnership with Boston Dynamics represents the union of master artisans and innovative technology, creating a story that is transforming the animatronics industry,” comments Michael Mattox, executive vice president of ANIMAX. “Our combined knowledge and expertise push the envelope of entertainment and advance us to the highest level of performance. This collaboration not only supports the global expansion of ANIMAX but also fulfils the growing need for immersive entertainment experiences worldwide.”

      Marc Theermann, chief strategy officer of Boston Dynamics, adds: “We are thrilled about the collaboration with NEON and ANIMAX for the development of fully untethered entertainment robots. These exceptionally interactive creatures are poised to captivate consumers through novel and exciting engagements. By joining forces with NEON, a frontrunner in immersive storytelling, we’re blending our cutting-edge technology with their enchanting storytelling expertise.”

      This collaboration has the potential to reshape the entertainment landscape by delivering the most interactive and immersive storytelling experience ever seen in this sector. It establishes a solid basis for NEON, ANIMAX, and Boston Dynamics to create a deep and lasting impact, revolutionise the way stories are told, and establish relationships that cross the digital divide.

      The joint endeavour will culminate in a reveal that will engage, inspire, and astound viewers at the end of 2024.

      Earlier this month, NEON and Warner Bros. Discovery Global Themed Entertainment announced the opening of Harry Potter: Visions of Magic at the ODYSSEUM in Cologne, Germany. The new experience sold more than 130,000 tickets in advance of the opening day, 8 December 2023, and won Ticketmaster Germany’s ‘Blockbuster Pre-Sale Award’ for the firm.

      NEON and Boston Dynamics: Creating New, Mobile Robot Experiences in Storytelling
      NEON and Boston Dynamics: Creating New, Mobile Robot Experiences in Storytelling

      Singapore, 14 December 2023 – NEON Group Limited (“NEON”, the “Company”/collectively with its subsidiaries, the “Group”), through ANIMAX – its fully owned subsidiary and the creative robotic entertainment powerhouse behind some of the largest themed experiences and global intellectual properties around the world, is proud to announce a partnership with Boston Dynamics, marking the commencement of a visionary initiative set to redefine the entertainment and educational landscape through the collaboration among the world’s leading innovators.

      This collaboration represents an unparalleled convergence of creativity and cutting-edge technology, setting the stage for a new era of experiential storytelling. This strategic alliance harnesses Boston Dynamics’ robotics technology and combines it with NEON’s creative prowess to craft unforgettable experiences that will captivate audiences globally.

      Underpinned by Boston Dynamics’ technology and NEON’s experiences and operational expansion, the venture is not just a leap forward but a gateway to the future – where technology enhances human experiences in ways once only dreamt of.

      This collaboration also presents an exceptional opportunity towards propelling the R&D excellence of ANIMAX, a creative robotic entertainment powerhouse established in Nashville, Tennessee in the U.S., amassing over 30 years of valuable industry experience to empower the Group’s IP experiences worldwide. The global demand for experiential entertainment led to the strategic expansion of ANIMAX and with this alliance with Boston Dynamics in place, the potential for innovation and advancement in the realms of animatronics and robotics prove to be unprecedentedly promising.

      “With Boston Dynamics, ANIMAX will embark on a journey where advanced robotics and storytelling converge, embracing our ‘Get Closer™’ mantra to create intimate, immersive narratives that bring technology and audiences closer than ever,” said Welby Altidor, Group Chief Creative & Innovation Officer of NEON.

      Executive Vice President of ANIMAX, Mr. Michael Mattox shared, “Our partnership with Boston Dynamics represents the union of master artisans and innovative technology, creating a story that is transforming the animatronics industry. Our combined knowledge and expertise push the envelope of entertainment and advance us to the highest level of performance. This collaboration not only supports the global expansion of ANIMAX but also fulfils the growing need for immersive entertainment experiences worldwide.”

      Mr. Marc Theermann, Chief Strategy Officer of Boston Dynamics said, “We are thrilled about the collaboration with NEON and ANIMAX for the development of fully untethered entertainment robots. These exceptionally interactive creatures are poised to captivate consumers through novel and exciting engagements. By joining forces with NEON, a frontrunner in immersive storytelling, we’re blending our cutting-edge technology with their enchanting storytelling expertise.”

      This partnership is set to redefine the entertainment landscape, delivering the most interactive and immersive storytelling experience ever witnessed in the industry.

      This strategic collaboration lays a solid foundation for NEON, ANIMAX and Boston Dynamics to create legacies, transforming the way stories are told, and forging connections that transcend the digital divide. The collaborative effort is set to culminate with a reveal at the end of 2024 that will engage, inspire, and dazzle audiences.

      Stay tuned as NEON, ANIMAX and Boston Dynamics pave the way to a world where technology meets imagination, and stories come to life like never before.

      NEON presents Harry Potter: Visions of Magic interactive art experience
      NEON presents Harry Potter: Visions of Magic interactive art experience

      The new experience in Cologne, Germany, sold 160,000 tickets over the opening weekend

      NEON, a global experience entertainment company, and Warner Bros. Discovery Global Themed Entertainment have announced the opening of Harry Potter: Visions of Magic at the ODYSSEUM in Cologne, Germany.

      The new experience, which takes visitors on a journey into the Wizarding World, sold more than 130,000 tickets ahead of the opening day on 8 December 2023. These record breaking pre-sales, earned NEON the ‘Blockbuster Pre-Sale Award’ presented by Ticketmaster Germany.

      Over the opening weekend, ticket sales surpassed 160,000, and it is now sold out for the next few months. It will be open to visitors until 2 June 2024.

      “Harry Potter fans in Germany are about to experience something absolutely spectacular and unlike anything they’ve seen from our iconic franchise,” says Peter van Roden, senior vice president of Warner Bros. Discovery Global Themed Entertainment. “This experience harnesses the best of art and technology and brings them together in a unique way that will allow fans to explore elements and locations of the Wizarding World that have never been seen in a touring experience.”

      Immersive storytelling

      Harry Potter: Visions of Magic embodies the immersive power of storytelling and the enchanting allure of the Wizarding World, inviting fans to celebrate the mystical realms they’ve cherished for years,” says Ron Tan, executive chairman and group CEO of NEON.

      “With such overwhelming response in our pre-sale ticketing, we are excited to unveil this fascinating experience together with our valued partners – Warner Bros. Discovery Global Themed Entertainment and Explorado Group, to bring our fans through this wondrous journey into the Wizarding World.”

      Andreas Waschk, CEO of Explorado Group GmbH, adds: “We are thrilled that the long-awaited opening day has finally arrived, allowing us to showcase this extraordinary and awe-inspiring art experience to our visitors in Cologne for the very first time. We take immense pride in presenting the world premiere at ODYSSEUM. The response from fans has been overwhelming – the ticket pre-sales for the exhibition are among the most successful of all blockbuster exhibitions in Germany.” says Andreas Waschk, CEO of Explorado Group GmbH.

      A 3,000 square metre immersive art experience, Harry Potter: Visions of Magic is the creation of Warner Bros. Discovery Global Themed Entertainment and NEON. It explores some of the most mysterious corners of the Wizarding World, featuring creative and fascinating scenes modelled after iconic spaces like the Ministry of Magic, Newt’s Menagerie, and the Room of Requirement.

      Stunning multi-sensory displays are created by combining innovative acoustics, bold architecture, and responsive video content, while interactive technology allows guests to bring their magical dreams to life.

      For more information and for tickets, please click here.

      Earlier this year, NEON announced that Avatar: The Experience at Gardens by the Bay in Singapore welcomed two million visitors within its first 11 months of operation. 

      Harry Potter exhibition: This is what fans can expect in Cologne
      Harry Potter exhibition: This is what fans can expect in Cologne

      Magic wands, magical animals and more: This is what fans can experience at the interactive exhibition “Harry Potter: Visions of Magic” in Cologne.

      • The interactive Harry Potter exhibition “Visions of Magic” can now be seen in Cologne.
      • Visitors can pick up a magic wand themselves.
      • Tickets are especially popular on weekends.

      Many fans of the Harry Potter series have probably already wanted to immerse themselves in the magical world surrounding the famous magic student. In the new interactive exhibition “Harry Potter: Visions of Magic” they can – at least a little.

      “Harry Potter: Visions of Magic”: This is available on 3,000 square meters

      Warner Bros. Discovery Global Themed Entertainment, NEON and the Explorado Group have built a paradise for Harry Potter fans in the Odysseum in Cologne. Visitors can discover mysterious places on over 3,000 square meters.

      Among other things, you can walk through the Room of Requirements, where dusty chairs are stacked up to the ceiling and huge chess pieces seem to be waiting for the first move. The Hall of Prophecies is also a visual highlight. In it there is one glass ball next to the other, a prophecy floating around in all of them. Light effects make the shelves shine or envelope the room in complete darkness. In Newt’s Menagerie, the cute Nifflers, who are very reminiscent of moles, are looking for treasure and crawl across meter-high projection surfaces. The brave can also take a walk through Knockturn Alley, the dark counterpart to the friendly Diagon Alley.

      Interactive Harry Potter exhibition: In search of magical traces

      In addition to these worlds, there is a lot more to discover – what will not be revealed at this point. In any case, the fans who were allowed to take a look before the actual opening were enthusiastic. “I have been a fan from the very beginning and have read both the books and watched the films,” says Birgit Lauschus, who traveled to Cologne from Dinslaken. “It’s so much fun to be able to immerse yourself in the worlds. Plus, I felt like a kid with the magic wand.”

      26 hours of Harry Potter in the cinema: Some preferred to fall asleep

      Opening with star guests from the Harry Potter films

      Oliver and James Phelps, who played the Weasley twins Fred and George in the Harry Potter films, had a similar experience. As surprise guests, they were allowed to visit the exhibition before anyone else. “We went through it yesterday and it really blew us away. I immediately remembered how much fun it was to wave the magic wand back then,” says James Phelps.

      Wands are a good keyword. At the beginning of the art experience, each visitor is given a magic wand and is allowed to train a bit with it. Then we look for traces of magic that hide as little clouds of mist in the exhibition. A flick of the magic wand makes them disappear and great surprises appear – be it an owl, the golden snitch or colorful fireworks.

      Harry Potter fans become wizards’ apprentices

      The whole experience is of course accompanied by appropriate sound effects and atmospheric music. The changing light effects create a very special atmosphere. As Harry Potter fans delve further and further into the magical world around Hogwarts, they quickly lose their sense of time. Well, you were just standing in the Ministry of Magic and suddenly someone was waiting around the next corner to collect the magic wands again. Just as quickly as you become a sorcerer’s apprentice in Cologne, you also become a Muggle again – i.e. a perfectly normal person without any magical powers.

      Opening hours and prices:

      • Harry Potter: Visions of Magic, December 8, 2023 to June 2, 2024
      • Different times, Odysseum, Corintostraße 1, Cologne.
      • Tickets for adults for around €30 and children (5-15 years) for around €24 are available here.

      HARRY POTTER: VISIONS OF MAGIC – An All-New Interactive Art Experience Opens At The Odysseum In Cologne, Germany Video Play Button
      HARRY POTTER: VISIONS OF MAGIC – An All-New Interactive Art Experience Opens At The Odysseum In Cologne, Germany

      TICKETS ARE QUICKLY SELLING OUT

      Cologne, December 7, 2023Harry Potter-fans in Germany can now embark on a transformative journey into some of the most mysterious corners of the Wizarding World™ with the opening of Harry Potter: Visions of Magic at the ODYSSEUM in Cologne. This enchanting experience will be open to the public until June 2, 2024. With over 130,000 tickets sold before opening day fans are not going to want to miss the experience.  Tickets can be purchased at www.HarryPotterVisionsOfMagic.de.

      “Harry Potter fans in Germany are about to experience something absolutely spectacular and unlike anything they’ve seen from our iconic franchise,” said Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment. “This experience harnesses the best of art and technology and brings them together in a unique way that will allow fans to explore elements and locations of the Wizarding World that have never been seen in a touring experience.”

      Harry Potter: Visions of Magic embodies the immersive power of storytelling and the enchanting allure of the Wizarding World™, inviting fans to celebrate the mystical realms they’ve cherished for years,” said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. “With such overwhelming response in our pre-sale ticketing, we are excited to unveil this fascinating experience together with our valued partners – Warner Bros. Discovery Global Themed Entertainment and Explorado Group, to bring our fans through this wondrous journey into the Wizarding World™.”

      “We are thrilled that the long-awaited opening day has finally arrived, allowing us to showcase this extraordinary and awe-inspiring art experience to our visitors in Cologne for the very first time. We take immense pride in presenting the world premiere at ODYSSEUM. The response from fans has been overwhelming – the ticket pre-sales for the exhibition are among the most successful of all blockbuster exhibitions in Germany.” says Andreas Waschk, CEO of Explorado Group GmbH.

      Harry Potter: Visions of Magic created by Warner Bros. Discovery Global Themed Entertainment and NEON is an evocative and interactive art experience exploring some of the most mysterious corners of the Wizarding World™ across a 3,000 square meter venue. Discover a series of immersive and artistic environments inspired by enigmatic places such as the Room of Requirement, Newt’s Menagerie and the Ministry of Magic.  Responsive video content, bold architecture, and original soundscapes create breathtaking multi-sensory installations, while interactive technology invites you to illuminate your own visions of magic.

      Information and Tickets

      Harry Potter: Visions of Magic will be presented for a limited time at the ODYSSEUM in Cologne, until June 2, 2024. Tickets are available on www.HarryPotterVisionsOfMagic.de and www.ticketmaster.de.

      Admission prices for Harry Potter: Visions of Magic start at 20,90 €. This interactive experience is recommended for individuals aged 12 and above. Family and group tickets, as well as discounted prices for seniors, and students are available. Please note that tickets are valid for a specific time slot.

      More information about Harry Potter: Visions of Magic is available on www.HarryPotterVisionsOfMagic.de.

      Harry Potter: Visions of Magic on Social Media

      facebook.com/HarryPotterVisionsOfMagic

      instagram.com/HarryPotterVisionsOfMagic

      #HPVOM

      This is what the new Harry Potter experience world in the Cologne Odysseum offers
      This is what the new Harry Potter experience world in the Cologne Odysseum offers

      From December 8th to June 2nd, 2024, fans of the world’s most famous sorcerer’s apprentice can explore the magical settings of the books and films in the Odysseum.

      Armed with magic wands, the visitors make their way through dark corridors. Around every corner there is a new room waiting to be discovered and its secrets to be revealed. There is the “Knight Errant” bus, which races through the streets of London at murderous speeds, or underwater worlds through which magical beasts with sharp teeth and tentacles swim.

      Actors present at the opening

      You can tell: magic has come to Cologne. Tomorrow, Friday, the Harry Potter exhibition “Visions of Magic” will celebrate its world premiere at the Odysseum in Kalk. “This is a great honor for us,” says Andreas Waschk, managing director of the Explorado Group, which operates the Odysseum. With the show you “immerse yourself in what Harry Potter actually stands for.” Waschk brought an exhibition about the magic student to the Odysseum nine years ago, “now the journey continues”.

      This continuity is also reflected in the guests who traveled to Cologne for the performance of “Visions of Magic”. James and Oliver Phelps, who once played the twins Fred and George Weasley in the “Harry Potter” films, were at the opening in 2014 and this time too they didn’t miss the opportunity to take a look at the show in advance. “Practice your wand skills, people,” advises James Phelps, grinning.

      The new experience world was devised by the production company Warner Bros., which was also responsible for the Potter films, and the Neon company, which specializes in immersive experiences. The organizers emphasize that “Visions of Magic” is not actually a classic exhibition, but rather an “interactive art experience”.

      In this, fans of the most famous sorcerer’s apprentice in the world can explore various places and settings that played an important role in the eight-part film series and the spinoff “Fantastic Beasts and Where to Find Them”. These include, for example, the mysterious “Room of Prophecies” or the ministries of magic in various countries.

      Search for traces of magic

      Guests can also stroll along the eerie “Knockturn Alley”, a kind of shopping street for witches and wizards where you can buy all sorts of magic potions, spiders and bats – including ground fog for the spooky atmosphere. The original film music is played as you walk through the different rooms, providing a good dose of nostalgia for die-hard Potter lovers. “Visions of Magic” definitely has an attention to detail.

      During their journey, visitors must always keep their eyes open for “traces of magic”: small reflections of light that can be activated using the magic wand they have previously taken with them. The traces form the interactive element of the show; Anyone who finds them can use the magic wand to make hidden images, objects or information visible.

      Even before the opening there was a huge rush for tickets – 130,000 tickets had already been sold in advance. The show is completely sold out for December, and in January you can only get remaining tickets for during the week. The fans obviously don’t want to miss the experience.

      The first reactions are positive: “I think it’s really beautiful and well done,” says Jana from Wermelskirchen. Like many of her generation, the 24-year-old grew up with Harry Potter. Friend Anna (27) from Bochum sees it similarly: “When I was in first grade, the first film had just come out. It was formative for my youth!” She also thinks the show and its effects were successful, but would have liked to wave the magic wand even more: “Especially at the beginning, I would have liked a little more interactive stuff.”


      Prices and opening times

      The best way to buy tickets is online . They cost from 20.90 euros for children (from 5 years) and from 26.90 euros for adults (from 16 years). There are family and group tickets (for groups of 10 or more) as well as special prices for seniors, schoolchildren and students.

      The show is recommended for children aged twelve and over; younger visitors should have an adult accompany them. “Visions of Magic” can be seen at the Odysseum until June 2, 2024. Open Tuesday to Thursday from 11 a.m. to 7 p.m.; Fridays from 10 a.m. to 8 p.m.; Saturdays, Sundays, during holidays as well as on public holidays and bridge days in North Rhine-Westphalia from 10 a.m. to 8 p.m. (crb) 

      Stars open the world premiere in Cologne – fans are amazed
      Stars open the world premiere in Cologne – fans are amazed

      Walk through well-known locations from the Harry Potter saga and create magic yourself with a magic wand – this is possible from Friday in the Cologne Odysseum.

      Harry Potter is a worldwide phenomenon. The young sorcerer’s apprentice from the novels by J.K. Rowling is one of the great pop culture figures of the past decades.

      The Hogwarts saga grossed around 7.7 billion euros in cinemas, fans devoured the books and can soon look forward to a Harry Potter series.

      But Cologne will also officially play a major role in the magical universe from Friday (December 8, 2023) – more precisely, the Odysseum in the Kalk district. In “Harry Potter: Visions of Magic” Fans have the opportunity to enter well-known places from the books and films and experience them up close.

      EXPRESS.de was able to take a first look at the magical world of experiences at the world premiere on Wednesday – and two real Harry Potter stars were also there. Hogwarts on the Peel Sick!

      World premiere with “Harry Potter” stars Oliver and James Phelps

      There was a huge media outpouring on Wednesday morning, the Odysseum had made a big impression and the organizers were visibly proud to finally be able to open the adventure world. The employees had worked for months to complete the various rooms, which were designed with great attention to detail, on time.

      “We often worked day and night, it was really an energy achievement,” said Anderas Waschk, CEO of the Explorado Group, which operates the Odysseum together with Warner Bros. Discovery Global Themed Entertainment and Neon for the production of the Harry Potter experience world was responsible.

      There were also two actors at the premiere who every Harry Potter fan has taken to their hearts over the course of the films. Oliver and James Phelps played the chaotic, loving Weasley twins Fred and George.

      They were also enthusiastic about the detailed world of experience in the Cologne Odysseum. “It is an honor for us to be here today. “It turned out really great and an experience for every fan of the Harry Potter world,” said Oliver Phelps before the gates were opened for the first tour.

      Each visitor receives a “Harry Potter” wand

      Initially, each visitor receives their own magic wand, which can then be used interactively in the different rooms. A short introduction explains that you should set out on the trail of the mysterious magic and activate it with your magic wand on the large LED walls.

      Then it starts: With the famous bus “The Knight Bus”. The journey into the world of adventure begins; the great wealth of detail is already noticeable on the way to the vehicle. The corridor is illuminated with illuminated letters from and to Harry Potter, which had apparently previously been lost by a letter owl circling under the ceiling.

      It goes through the spooky Knockturn Alley, it goes to the Room of Requirement or to the Ministry of Magic. There are hidden subtleties everywhere. The interactivity with the wand also makes it feel like visitors are part of Hogwarts history.

      The tour through the various themed rooms, which lasts around 60 to 90 minutes, ends with the furious finale in the Pensieve. There, Harry Potter and the villain Voldemort meet and fight their epic battle, which is also extensively depicted in the eighth and final part of the film series.

      In particular, the original and infamous “Avada Kedavra” curse by Voldemort gives you goosebumps – and visitors can too be a part of the whole and intervene interactively in what is happening.

      Harry Potter World in Cologne: Tickets can only be booked again for next year

      The price of entry is 20.90 euros for children aged five and over and 26.90 euros for adults (aged 16 and over). There are also family and group tickets as well as special prices for seniors, schoolchildren and students.

      According to the Odysseum, December is already fully booked, so tickets can only be ordered again for the new year. However, the weekends are also fully booked until March.

      For fans of the Hogwarts universe both big and small, a visit to the adventure world in the Odysseum is definitely a must. Or to put it in the words of Dumbledore: “When we dream, we enter a world that is entirely ours.”

      World premiere: New Harry Potter exhibition at the Odysseum
      World premiere: New Harry Potter exhibition at the Odysseum

      Cologne It is somewhat reminiscent of the arrival of new magic students at Hogwarts boarding school. Right at the beginning, each visitor is given a magic wand and immediately afterwards an introduction to how to use it. There is no need for a magic spell, the magic wand works at the push of a button that makes it glow. This means that traces of magic can be found and activated during the tour. The wands aren’t quite as powerful as those in Harry Potter, but they’re still fun to try out.

      “Harry Potter – Visions of Magic” celebrates its world premiere this week at the Odysseum in Cologne. This Friday the adventure world around the famous magic student in Kalk opens its doors. Around 3,000 square meters are available for the tour. According to the organizers, the demand for the tickets is huge. December is already sold out. More than 130,000 tickets have already been sold.

      While at the first Harry Potter exhibition it was the props and costumes from the Harry Potter films that thrilled fans, they now get an interactive experience in a magical world that they can immerse themselves in with their magic wand. Right at the start of the almost hour-long tour there is a bus ride, with the slanted double-decker appearing in the dark room as if from nowhere.

      Inside, the fast-paced ride in the “Revenue Knight” continues; instead of seats, there are large beds for the passengers. From Grimmaultplatz with the large family tree of the Black wizard family and the magical paintings that fans already know from Hogwarts Castle, the path leads directly to the Ministry of Magic, the seat of government for the magical community of witches and wizards. Everywhere visitors can expand the experience a little with traces of magic – for example when they use the magic wand to set the stones on a wall in the ministry in motion.

      Weiter geht es in die Halle der Prophezeiungen – eine geheime Kammer mit vielen Flüsterstimmen, wo die Vergangenheit auf die Gegenwart und die Zukunft trifft. Magisch ist auch Magisch ist auch Newts Menagerie. Wer dieser außergewöhnlichen Sammlung gegenübersteht, begegnet fantastischen Tierwesen wie Nifflern und Mondkälbern. Mit dem Zauberstab können hier Wesen aus den Eiern schlüpfen oder sich in Bewegung setzen.

      Knockturn Alley is a dark side street of the legendary Diagon Alley, where in the films Harry, Hermione and Ron get the necessary equipment for their future wizarding lives. Here, too, you can use the magic wand to create magical effects and feel like the protagonists in the middle of the film. The Room of Wishes brings together strange objects that now need to be discovered. Here too, the magic wand helps before the big final show in the Pensieve.

      “Harry Potter fans in Germany can experience something absolutely spectacular that they have never seen before in our iconic film series. “This experience draws on the best of art and technology and brings them together in a unique way,” enthuses Peter van Roden of Warner Bros. Discovery Global Themed Entertainment, the creator of the new show. 100 employees put together the show for around two months, and the actors James and Oliver Phelps, who played the roles of the twins Fred and George Weasley in the film, also traveled to Cologne for the preview.

      Service: “Harry Potter – Visions of Magic” (recommended for children aged twelve and over) until June 2, 2024 at the Odysseum, Corintostraße 1. Tickets are available for children from 20.90 euros and for adults from 26.90 euros at:

      www.harrypottervisionsofmagic.de

      Harry Potter Exhibition In Cologne Video Play Button
      Harry Potter Exhibition In Cologne

      Harry Potter: Visions of Magic – Magical exhibition delights fans in Cologne

      In Cologne, the dream of many Harry Potter fans comes true: the exhibition “Harry Potter: Visions of Magic” takes visitors into the world of magic. From the Hall of Prophecy to Diagon Alley, even Muggles can experience magical powers and wield a wand. The exhibition includes impressive props from the films and is supported by the Weasley twins, aka James and Oliver Phelps. The magical places such as the Hall of Prophecy and the Room of Requirement delight visitors like Cosima and Rebekah. The exhibition officially opens on Friday and is already proving popular, with December tickets already sold out.

      Celebrity visit to the new Harry Potter exhibition in Cologne Video Play Button
      Celebrity visit to the new Harry Potter exhibition in Cologne

      World premiere of “Visions of Magic”

      Until June 2nd, 2024, visitors to the Odysseum will be transported into the world of magic. Familiar faces from the films came to the preview.

      James and Oliver Phelps, better known as Fred and George Weasley, are difficult to tell apart. When filming the Harry Potter films, the British actors took advantage of this to prank the crew and cast: “We swapped roles a lot,” reveals James Phelps with a laugh. Today that no longer works: James wears his hair long, Oliver wears it short.

      Actors of Fred and George Weasley visit Cologne

      On Wednesday afternoon, the twins welcome members of the press to the exclusive preview of “Harry Potter – Visions of Magic” at the Odysseum in Cologne . The official opening is on Friday. They themselves were allowed to stroll through the interactive art experience a day earlier: “360 degrees around you is Potter, the world of magic,” says Oliver in an interview with the “Kölner Stadt-Anzeiger”. James added: “It completely blew us away. It took us a day to process this. But now it’s great to see how other people experience it. “Everyone uses their wand differently,” says James.

      That’s right: every visitor gets their own magic wand with which they can experience the exhibition. When you press your finger in the right place, the tip lights up in different colors. This then takes you to the Knight Bus, the British, American and French Ministry of Magic or the Hall of Prophecy. The tour lasts approximately 60 to 90 minutes. The different rooms are designed with a mix of projections on the walls and props, with a focus on atmospheric light and sound effects.

      New exhibition relies on light and sound effects

      In some places the projections on the walls are interactive; in the British Ministry, for example, optical effects can be triggered with a magic wand. “Every detail is intentional, even if visitors don’t notice it,” says Sherrie Dai, creative director at Neon, which designed “Harry Potter – Visions of Magic.”

      This also applies to the transition from Borgin and Burke’s shop in Knockturn Alley via the Vanishing Cabinet to the Room of Requirement at Hogwarts. A true Harry Potter fan understands.

      There are already many ways to immerse yourself in the world of magic. In London, visitors to the studio tour can admire the original sets, and there is a real Hogwarts castle at Universal Studios in Orlando. So why this exhibition? Peter van Roden, Vice President of Warner Bros. Discovery Global Themed Entertainment explains: “We always think about our fans. Do all of our fans travel to London or Orlando?” Hardly.

      There was also a traveling exhibition with props that stopped at the Odysseum almost ten years ago . The new exhibition should focus less on the films and characters and more on the world as such. Harry Potter himself only appears as a projection in the last room, modeled on the Pensieve, and engages in an epic battle with Lord Voldemort.

      Sold out in December, few tickets left for January

      The lavishly designed exhibition can be seen in the Odysseum until June 2, 2024 – and the rush is already big right from the start, says Andreas Waschk, managing director of the Explorado Group, which operates the Odysseum: “With 130,000 tickets in advance sales, we have at least one National record set.” December is sold out, in January and February there are only tickets available during the week. Waschk is “hopeful” that they will be able to unlock more tickets after a test phase.

      James and Oliver Phelps will not be able to attend the opening on Friday. This time they don’t have time for 1. FC Cologne either: on their last visit to the Odysseum for the German premiere of the traveling exhibition ten years ago, they attended a game in the Rhein-Energie-Stadion and also took a photo with Billy Goat Hennes, say the Phelps- Twins. “I follow the Bundesliga, it’s sad where FC is at the moment,” says Oliver. He hopes that things will go better in the second half of the season.

      Tickets for “Harry Potter – Visions of Magic” are available from 26.90 euros, reduced prices from 20.90 euros. More information can be found at harrypottervisionsofmagic.com/en .

      JURASSIC WORLD: THE EXHIBITION NOW OPEN
      JURASSIC WORLD: THE EXHIBITION NOW OPEN

      Berlin, December 1, 2023 – Jurassic World: The Exhibition has officially opened its iconic gates to fans who have been eagerly awaiting the opportunity to step foot inside Jurassic World and get closer to life-sized dinosaurs than ever before. The exhibition will be accessible to the public beginning today until June 2, 2024. Tickets are available at www.ticketmaster.de.

      Jurassic World: The Exhibition is a family-friendly exhibit of massive proportions based on one of the biggest blockbuster franchises in cinema history. Visitors walk through the iconic Jurassic World gate, where they will explore richly themed environments inspired by the beloved films, coming face-to-face with life-sized dinosaurs, such as the towering Brachiosaurus, Velociraptors including Blue, and the most fearsome of all, the mighty Tyrannosaurus rex! Guests will imagine what it would have been like to roam amongst these breathtaking creatures, and even interact with baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous from Universal Pictures, Amblin Entertainment and DreamWorks Animation, currently streaming on Netflix.

      Following an initial launch in Melbourne, Australia, Jurassic World: The Exhibition has become a global success with nearly six million visitors since 2016. The exhibition has opened its gates to excited fans in cities around the world, including Cologne, Toronto, London, Atlanta, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou, Shanghai, and most recently Sydney, Australia.

      “We are thrilled that the opening day has finally arrived, and we can now showcase this remarkable and awe-inspiring exhibition to our visitors in the capital of Berlin. Jurassic World: The Exhibition is currently the most advanced and largest traveling exhibition available. We knew that ticket pre-sales for this exhibition were going to be strong but the level of demand has really been unprecedented so we can’t wait to get it underway”, commented Andreas Waschk, CEO of Explorado Group GmbH.

      The exhibition engages audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World franchise and is produced in conjunction with Universal Live Entertainment, NEON, Explorado and Animax Designs – the creators of the lifelike animatronic dinosaurs.

      Information and Tickets

      Jurassic World: The Exhibition is open now through June 2, 2024, presented at Expohalle Urban Banks, Rathenau-Hallen, in Berlin. Tickets are available at www.ticketmaster.de.

      General admission prices for Jurassic World: The Exhibition start at 17,50 € for children (ages three and up) and 23,50 € for adults. Family and group tickets are also available, as well as special pricing for senior citizens and students. Please note that all tickets are only valid for a specific time slot.

      Location

      Expohalle Urban Banks Berlin, Rathenau-Hallen

      Wilhelminenhofstraße 83-85

      12459 Berlin

      www.urbanbanksberlin.com

      Facebook: facebook.com/expohalleurbanbanks

      Instagram: instagram.com/expohalle.urban.banks.berlin

      For further information about Jurassic World: The Exhibition, please visit www.jurassicworldexhibition.de/berlin.

      More than 100,000 tickets sold for Egyptian treasures exhibition in Sydney
      More than 100,000 tickets sold for Egyptian treasures exhibition in Sydney

      • Exhibition includes 182 artifacts from the collection of the Egyptian Museum in Cairo
      • Mostafa Waziri: It also contains the king’s coffin, which was transported in a majestic procession with the royal mummies from the Egyptian Museum … to the National Museum

      CAIRO: Some 110,000 tickets have been sold this month for the exhibition “Ramses the Great and the Gold of the Pharaohs” at the Australian Museum in Sydney.

      Mostafa Waziri, secretary-general of the Supreme Council of Antiquities of Egypt, said the exhibition included 182 artifacts from the collection of the Egyptian Museum in Cairo.

      He added: “It also contains the king’s coffin, which was transported in a majestic procession with the royal mummies from the Egyptian Museum … to the National Museum of Egyptian Civilization.”

      The Sydney exhibition received an overwhelming response from the public when it opened to visitors on Nov. 18.

      A delegation from the Ministry of Tourism and Antiquities; John Graham, the minister of arts, music and tourism in Australia; and more than 500 other invitees attended the official opening, along with Waziri, on Nov. 16.

      Waziri said: “The exhibition also includes some other artifacts from the excavations of the Egyptian mission … in Saqqara, in addition to some at collections from several Egyptian museums that highlight some of the distinctive characteristics of ancient Egyptian civilization from the era of the Middle Kingdom until the Late Era.

      “The exhibition also includes a collection of statues, jewelry, cosmetics, paintings, stone blocks decorated with carvings, and some colorful wooden coffins.”

      Mai Sayed, a journalist specializing in tourism, told Arab News: “Since the beginning of the ‘Ramses the Great and the Gold of the Pharaohs’ exhibition, its journey outside Egypt has been successful. Since its first stop in November 2021 in the American city of Houston, it has achieved great success.”

      She added: “The same situation happened on its second stop in August 2022 in the city of San Francisco in the United States of America, and then its third stop in April 2023 in the French capital Paris where it attracted 820,000 visitors.”

      Sayed said that the exhibition’s success confirmed the world’s fascination with Egypt, adding: “That is why I see that there should be exploitation and a continuation of these exhibitions in the many capitals of the world.”

      Why Egyptomania Is Taking Over Australia
      Why Egyptomania Is Taking Over Australia

      A series of exhibitions in the country spotlight the enduring appeal of ancient Egypt for modern audiences

      A rare slice of ancient Egypt arrived at Sydney’s Australian Museum this month, with the blockbuster “Ramses & the Gold of the Pharaohs” exhibition making the fourth stop on its international tour. The immersive show, which premiered in Houston in 2021, offers an expansive look into the reign of Ramses II, one of Egypt’s most powerful pharaohs.

      “Ramses the Great was a phenomenon—a beloved father, incomparable warrior and prolific builder whose legacy is both political and cultural,” says Kim McKay, the Australian Museum’s director and CEO, in a statement. “Responsible for countless temples, pyramids and statues, the first ever peace treaty and an enormous, influential family, the stories of Ramses have been retold through generations.”

      Of the exhibition’s 181 objects, the star is Ramses’ sarcophagus. Unearthed in 1881, it had never been shown publicly outside of Egypt until this year, writes the Guardian’s Kelly Burke. Other artifacts demonstrating the artistic innovation of the pharaoh’s reign include golden masks, carved sarcophagi, ornate jewelry and even a mummified lion cub.

      The exhibition, which runs until May 19, 2024, also presents multimedia and immersive elements. One such technological feature is a recreation of the 1275 B.C.E. Battle of Kadesh, Ramses’ greatest military achievement, that uses a layered display and CGI, or computer-generated imagery. In 2022, Smithsonian magazine’s Emma Schkloven called the recreation a “feat of technology.”

      An offshoot of the exhibition offers a virtual reality tour of the ​​historic Abu Simbel temple, guided by the pharaoh’s first wife, Queen Nefertari, though the Guardian notes that this experience eschews historical accuracy in favor of entertainment value.

      “Ramses & the Gold of the Pharaohs” is the latest of several Egypt-focused shows to travel to Australia. Next month, the National Museum of Australia will open “Discovering Ancient Egypt,” comprising more than 220 objects from the collections of the Dutch National Museum of Antiquities. In 2024, “Pharaoh,” the largest international exhibition the British Museum has ever presented, will debut at the National Gallery of Victoria (NGV).

      These Egyptian exhibitions arriving in a row is largely thanks to the pandemic’s disruption of museum schedules and loans for two years, the Sydney Morning Herald’s Linda Morris reports.

      “These things do happen,” Miranda Wallace, NGV’s senior curator of international programs, tells the Sydney Morning Herald. “It’s like buses: There’s nothing for ages, then three come along.”

      For now, oversaturation doesn’t seem to be an issue: Ahead of the Ramses exhibition’s opening weekend, the Australian Museum announced it had already presold more than 100,000 tickets to the show. Indeed, the NGV is hoping that its show will help attract new visitors to the usually painting-focused gallery, Wallace tells the Sydney Morning Herald.

      These experiences are just the latest in a long line of Egyptian-centric exhibitions. Australian institutions hosted at least seven such shows between 2007 and 2018, writes Ania Kotarba-Morley, an archaeologist and cultural heritage professional at the University of Adelaide, for the Conversation. Australia’s fascination with ancient Egypt is part of the larger obsession the West has with the subject—a phenomenon that prompted the coining of the term “Egyptomania,” which can be traced back to Napoleon Bonaparte’s expedition to Egypt in the late 18th century, Kotarba-Morley writes.

      Visitors continue to attend exhibitions like “Ramses & the Gold of the Pharaohs” because they offer the chance to see what life was like in an ancient society, McKay tells the Sydney Morning Herald.

      “It’s that human interest, that curiosity to go back in time,” she says. “It’s the same level of curiosity an adventurer might have exploring a new ocean or a new shore, a new country.”

      Ramses & the Gold of the Pharaohs” is on view at the Australian Museum in Sydney through May 19, 2024.

       

      Exhibition review: Ramses & the Gold of the Pharaohs, Australian Museum
      Exhibition review: Ramses & the Gold of the Pharaohs, Australian Museum

      A harmonious blend of ancient wonders and modern innovation that explores the life of the illustrious pharaoh, Ramses the Great.

      While Tutankhamun may be the most known pharaoh in modern pop culture, it is indisputable that Ramses II was among the most powerful and celebrated.

      Ramses II (1303-1213 BC) ruled over a stable and prosperous Egypt, overseeing many accomplishments, including securing its borders, bringing unparalleled wealth, widening trade and facilitating massive building programs. Living to over 90 and reigning for an astonishing 66 years, his death shocked his subjects, who were mostly born under his reign.

      It is this lauded royal’s sensational story and riches that grace the Australian Museum’s highly anticipated blockbuster exhibition, Ramses & the Gold of the Pharaohs. With 180 immaculately preserved artefacts still reminiscent of their glory, everyone will certainly find something to admire and contemplate.

      Walking through the exhibition, visitors are taken on an enriching yet beautifully presented journey detailing different aspects of Ramses’ life and qualities. The exhibition’s multisensory nature heightens the sense of wonder, interweaving modern technology and ancient splendours to make us feel as if we are getting to know Ramses personally.

      We learn that Ramses was a prolific builder, overseeing one of the most extensive ancient building programs – the scale of his buildings such that they towered over those built by previous pharaohs. Interspersed throughout the exhibition, TV screens play detailed reconstructions of Ramses’ various projects, revealing their complexity and opulence. This includes fly-throughs within the Ramesseum and his prosperous capital city of Pi-Ramesses.

      Finely crafted mini replicas of temples such as Abu Simbel, complete with artificial sunlight, add another layer of dimension in depicting Ramses’ building prowess. Artefacts from Deir el-Medina are especially interesting, highlighting the lives of Egyptian craftsmen whose sole purpose was to build spectacular tombs carved out of the mountains for Ramses and his wife, Nefertari.

      Visitors are also captivated by explanations of how Ramses ensured Egypt’s peace and security through military campaigns and expert diplomacy. The multimedia animation of the Battle of Kadesh, undoubtedly Ramses’ most renowned campaign, does exceptionally well in captivating onlookers with its energetic pulse and vivid storytelling. It is incredibly educational, exploring how the battle led to the world’s first known peace treaty, as well as being utilised as a propaganda tool.

      Ramses’ skill as a master propagandist underpins the entire exhibition, with his position cemented by the frequent appearance of his image across Egypt – on stelae, obelisks and monuments to having his cartouche engraved onto other pharaohs’ works. The towering limestone and pink granite colossus statues that dominate the start and end of the exhibition, are remarkable and jaw-dropping depictions of his excellence.

      Another enchanting piece is the statute of Ramses II as a sphinx offering holy water to Amun, encapsulating his absolute power and connection to the gods. Charmingly artistic faience tiles also depict Ramses as a warrior pharaoh, with a vibrant one of him smiting three of Egypt’s traditional enemies, a Syrian, Libyan and Nubian.

      Of course, an Ancient Egyptian exhibition is incomplete without a section about their fascinating religion and death processes. Ramses & the Gold of the Pharaohs has an entire final section dedicated to this. Although Ramses’ tomb was mostly looted in ancient times, we gain a sense of its opulence through viewing the prized funerary goods of other Egyptian nobilities, including exquisitely intricate jewellery made of various precious materials, gold funerary masks and canopic coffinettes.

      Cultivating an other-worldly atmosphere, a major highlight is Sennedjem’s outer coffin and the surrounding wall projections. They depict scenes from the ancient Egyptian funerary text, Book of the Dead, detailing the journey through the Underworld en route to the Field of Reeds, which is a paradise without sorrow where all Egyptians aimed to continue life. However, the show-stopping and central piece is the sarcophagus of Ramses II, a truly stunning artefact that can be marvelled at for ages and which Sydney has been very fortunate to become only the second city outside of Egypt to exhibit.

      To add, the VR experience must not be missed – an extremely entertaining and innovative new way of transporting visitors into history. Flying through the Sahara, viewers are guided by Nefertari’s spirit around two of Ramses’ most stunning works: the grandiose Abu Simbel temple and Nefertari’s very own tomb, renowned as the “Sistine Chapel of Ancient Egypt”. Like an educational ride, the cinematic motion chairs do a magical and exhilarating job in painting the sensation of being around such architectural magnificence.

      Although the cancellation of the Tutankhamun exhibition in 2021 disappointed many ancient history students and enthusiasts, this spectacular experience more than makes up for it. Living up to its world-class appeal, if there is any indication of what the future of museum exhibitions will look like, it is showcased in Ramses & the Gold of the Pharaohs.

      Ramses & the Gold of the Pharaohs is on view now until 19 May 2024 at Australian Museum; tickets from $29.

      Australia under the spell of the Pharaohs
      Australia under the spell of the Pharaohs

      The capital city of New South Wales is falling under the spell of the ancient Egyptians with the visit of the Ramses and the Gold of the Pharaohs exhibition, reports Nevine El-Aref

      “Journey back 3,300 years to the vast expanse of the Sahara Desert, where you will immerse yourself in the pulse of ancient Egypt. Explore the captivating era of the nation’s most renowned Pharaoh through a ground-breaking exhibition, Ramses and the Gold of the Pharaohs, marking its debut in Australia.”

      With these words, Sydney, the capital city of New South Wales in Australia, was conquered by the “Ramses and the Gold of the Pharaohs” exhibition, now on its fourth leg outside Egypt after two stops in the US and the French capital Paris that saw 817,000 visitors.

      The features of king Ramses II can be seen everywhere in Sydney, including in restaurants and residential buildings, while the golden mask of the 21st Dynasty King Amenemope is decorating the streets and metro and bus stations.

      The façade of the Australian Museum has been transformed into a Pharaonic gate decorated with enormous replica colossi of Ramses the Great. Images of the king’s coffin and some of the exhibition’s artefacts have appeared on the front pages of many Australian newspapers and magazines, some of which have devoted issues to the Great King’s treasures, history, and the discovery of his mummy in the Luxor Cachette.

      On the day of the exhibition’s opening, strains of oriental music and the songs of the renowned Egyptian singer Um Kolthoum could be heard at the Australian Museum as it welcomed invitees to the opening ceremony. All November tickets have been sold out, and almost 110,000 tickets sold.

      The groundbreaking exhibition offers a multisensory journey, granting visitors a unique perspective into the life and achievements of Ramses II throughout his 67-year reign as the second-longest reign of any Pharaoh in ancient Egyptian history. 

      Exclusively showcased in Sydney, the exhibition presents a collection of 182 priceless artefacts, encompassing Egyptian treasures and rare relics. Among these items are representations of the extraordinary Pharaoh himself, with many never having left Egypt before. 

      The wooden coffin of Ramses II, considered the most remarkable ever unearthed from ancient Egypt, is among the objects showcased in the exhibition. It has never ventured beyond Egypt’s borders except for the exhibition’s third leg in Paris before making its way to Sydney.

      The exhibition also features a virtual reality experience that takes visitors on a whirlwind tour of two of Ramses’ most impressive monuments: the Temples of Abu Simbel and that of his beloved wife queen Nefertari. Seated in dynamic motion chairs, attendees can soar through temples, navigate sandstorms, and encounter the mummy of Ramses II in this thrilling animated adventure. 

      Before going into the exhibition, visitors enter an immersive environment that begins with a four-minute introductory film on a 120-degree screen meant to take them on a journey back in time to admire the history of the great ancient Egyptian king. 

      In the centre of the screen, a digital clock counts backwards from the present. The years flash back past the Renaissance and the Middle Ages, past the time of Christ and the Roman and Greek Empires, to over 3,000 years ago, over 100 human generations, stopping abruptly at the year 1304 BCE.

      The image then expands to fill the entire screen and transitions into stunning drone footage that soars over the Great Pyramid of Khufu and the Sphinx and zooms down into ancient Memphis. A new king has just ascended to the throne, one who will come to epitomise the power and wealth of ancient Egypt at its height, who secured peace with his neighbours, and is still considered the greatest of all the Pharaohs.

      Historians report that when news of the 92-year-old king’s death emerged, the Egyptians were devastated. Few could remember a time before he was Pharaoh. Even in the age of Cleopatra 1,000 years after the death of Ramses, Egyptians still held him above all other Pharaohs. His name and exploits have remained well-known throughout history and his fame extends far beyond Egypt, enshrined in books and films.

      Animations in the exhibition show how Ramses II pushed back invasions by Nubians in the south, Libyans on the western border, pirates on the Mediterranean coast, and Hittites on the Syrian border of Egypt. 

      Kadesh, his most famous battle with the Hittites, was recorded for posterity on many of the statues and temples he erected. This war ended when Ramses negotiated and signed the world’s first known peace treaty, cemented by his marriage to the daughter of the defeated Hittite king.

      Successful trade agreements, abundant harvests, and an expanding economy ushered in a period of stability and prosperity that allowed Ramses to undertake an ambitious campaign of construction that continued throughout his reign.

      The narrator of the film explains the history of the king, adding that in 1817 the Egyptologist Giovanni Belzoni uncovered the entrances to the spectacular Temples at Abu Simbel, built by Ramses to celebrate his queen Nefertari and enshrine himself as a god.

      Footage takes the visitor high above and through the Temples among other remarkable edifices attributed to Ramses II such as the temples at Karnak, Abydos, and the Ramesseum, his mortuary temple.

      ENTERING THE EXHIBITION: Visitors then enter the world of Ramses II himself, viewing the splendour that this great king owned as well as royal statues, sarcophagi, spectacular masks, magnificent jewellery, and ornate golden treasures that reveal the fabulous wealth of the Pharaohs, the astonishing skill of ancient Egyptian tomb builders, and the superb workmanship of Egyptian artists. 

      Recently discovered animal mummies, including those of cats, lion cubs, and a mongoose, from the Saqqara Necropolis are on view, as well as fabulous treasures discovered in the royal tombs at the Dahshur and Tanis archaeological sites. The exhibition also includes precious objects from several other periods of Egyptian history to showcase the opulence of Egypt’s ancient civilisation and the beauty of its treasures. Many of these precious gold and silver objects come from intact royal tombs of the Middle Kingdom.

      A projected interactive multimedia timeline includes descriptions of key moments in Ramses II’s life illustrated with images that include artefacts from the exhibition. A large mural of the spectacular and unique Temples at Abu Simbel fills one wall. All the graphics emphasise the scale of the Pharaoh’s accomplishments. Full-colour, fly-through animations on monitors recreate buildings as they appeared in antiquity. Artefacts include a column drum and a relief featuring figures of deities, both with cartouches of Ramses II, and a stelae that shows one of the king’s barques.

      A limestone block depicts Ramses trampling on his enemies. In a semi-circular side room, the story of Ramses’ military victories including the Battle of Kadesh unfolds in a dramatic multimedia presentation. A giant 3D relief map of Egypt and its neighbours is projected, and miniature figures, including military leaders from the different warring factions as well as Ramses and his sons, together with war chariots and archers move around the map as the story progresses.

      Hundreds of arrows aimed at enemy forces by crack archers fly across the map’s terrain with the use of projection mapping. Further projections show battalions of horse-drawn chariots race across the scene, heightening the drama and storytelling as the narrator recounts some of Ramses II’s defining military campaigns, including one of the most famous battles in history.

      Near the exit, visitors learn that after overseeing a period of peace, stability, and economic prosperity in Egypt, Ramses died at the age of 92 and was buried in the Valley of the Kings at Luxor.

      Artefacts and panels showing the King’s tomb and its builders are on show among those displaying the necropolis in Luxor where the tombs of Ramses II and his family are located, with the surviving funerary collection of the king also being on display.

      IN AUSTRALIA: The exhibition is the Australian Museum’s most prestigious cultural exhibition in over a decade, and one “where Sydneysiders, for the next six months, will enjoy an exclusive, extended period of gold-imbued awe and wonder,” said CEO and Australian Museum Director Kim McKay.

      She describes the exhibition as “epic and exquisite.” Epic, because 3,000 years on from this sovereign’s life and times, the 182 one-of-a-kind artefacts help tell the story of Ramses the Great, as he was known, including his stunning cedar sarcophagus. Exquisite, because so much of the exhibition is hewn from precious metals, predominantly gold.

      “Ramses the Great was a phenomenon,” said McKay and explained that he was a beloved father, incomparable warrior, a peacemaker and prolific builder whose legacy is both political and cultural. “Responsible for countless temples, pyramids and statues, the first ever peace treaty, and an enormous, influential family, the stories of Ramses have been retold through generations.” 

      She pointed out that the museum has created an innovative experience that enables visitors to enjoy this with all their senses. “It marks a new chapter in the way we share culture with our visitors to the Australian museum, and we know you will experience the same awe and wonder we have felt in crafting this once-in-a-lifetime blockbuster experience,” McKay concluded.

      Former Egyptian minister of antiquities and curator of the exhibition Zahi Hawass emphasised how the exhibition unveils the world Ramses II and his role as Pharaoh.

      “The contemporary world starkly contrasts with ancient Egypt, and through this exhibition visitors will delve into Ramses II’s world, encountering a vastly different way of life,” Hawass said. He added that the allure of ancient Egypt persists, captivating people worldwide, as attested by the ongoing excitement over new archaeological discoveries in Egypt.

      Hawass said that the masterpieces of ancient Egyptian craftsmanship, including statues, jewellery, and carvings, were crafted with the intention of honouring and immortalising the Pharaohs. Many of these artefacts, still preserved today, effectively breathe life into the stories of these revered leaders. 

      “The exhibition features a selection of these exquisite items, offering a glimpse into the rich cultural heritage of ancient Egypt in which the greatest of the Pharaohs, the king of kings, Ramses II lived,” he said.

      “Australian audiences have a rare opportunity to explore the unparalleled craftsmanship and refinement of objects and artworks spanning from the Bronze Age to the Classical Age.”

      New South Wales Minister for the Arts, Music, Night-time Economy, Jobs and Tourism John Graham expressed his gratitude for the presence of these invaluable and historic artefacts in Sydney. He noted that the rarity of exhibitions of such magnitude meant the time-consuming efforts of hundreds of individuals and years of negotiations. 

      Reflecting on the Australian Museum’s award-winning renovations, he highlighted that the new spaces were purposefully designed for exhibitions like “Ramses and the Gold of the Pharaohs”, showcasing these remarkable artefacts that have endured for 3,000 years.

      Encouraging the public to seize this unique opportunity, Graham urged everyone to journey back in time by visiting the exhibition. He emphasised the exceptional chance to explore ancient Egypt’s wonders without venturing beyond Sydney, underscoring the significance of this cultural experience.

      Secretary-General of the Supreme Council of Antiquities (SCA) Mustafa Waziri said that all the tickets available for November have been sold out, and he expects that by the end of its six months in Sydney, the exhibition will reach one million visitors. He recalled other cities the exhibition has visited during the past two years, such as Paris, where it received 817,000 visitors during a five-month stay.

      He describes Ramses II as “a man of war and peace” because he proved his bravery in the war against the Nubians in the south, the Libyans on the western border, and pirates in the Mediterranean. He signed the world’s first peace treaty with the Hittites.

      Waziri described Ramses II’s reign as “a golden and flourishing moment,” as he branded his reputation through immense construction work across Egypt. “The exhibition showcases the story of Egypt’s greatest Pharaoh and those Pharaohs who came before and after him through demonstrating these treasure troves,” Waziri said.

      “It is and immense honour to create this magnificent touring exhibition,” executive chairman and group CEO of Neon, the organiser of the exhibition, Ron Tan said. 

      He added that Sydney is the only city in the southern hemisphere to showcase this exhibition and thanked the Australian Museum for providing such a spectacular setting and the Egyptian Ministry of Tourism and Antiquities for their cooperation in bringing this exhibition to fruition.

      Photos: ‘Ramses & the Gold of the Pharaohs’ exhibition opens at the Australian Museum
      Photos: ‘Ramses & the Gold of the Pharaohs’ exhibition opens at the Australian Museum

      The “Ramses the Great and the Gold of the Pharaohs” exhibition officially opened to visitors at the Australian Museum in Sydney on Saturday.

      The exhibition began its journey outside Egypt with its first stop in November 2021 in Houston, then in August 2022 in San Francisco, USA, then its third stop in April 2023 in the French capital, Paris.

      Now in Australia for the very first time, the exhibit will showcase 182 exquisite antiquities direct from the pyramids and museums of Egypt, together with their extraordinary stories.

      The opening ceremony was held on Friday evening and witnessed by the Secretary General of the Supreme Council of Antiquities Mostafa Waziri, Minister for Roads, Minister for the Arts, Minister for Music and the Night-time Economy of Australia, John Graham, and Director of the Australian Museum Kim McKay, Ambassador Mohamed Khairy, and Consul General of Egypt in Sydney, along with official participating delegation from the Ministry of Tourism and Antiquities.

      The ceremony was also held in presence of more than 500 invitees, including senior public and governmental figures, members of the museum’s Board of Trustees, archaeologists, tourism specialists in Australia, the dean of the Egyptian community in Australia, alongside a number of influencers, bloggers, and Australian celebrities.

      The must-see highlights at ‘Ramses & The Gold of the Pharaohs’
      The must-see highlights at ‘Ramses & The Gold of the Pharaohs’

      Sydney’s own Egyptology enthusiast AJ Lamarque is here to help you look clever at Sydney’s exclusive exhibition

      Sydney’s exclusive exhibition of Ancient Egyptian artefacts has finally landed, and lovers of history and all that glitters are trying to remain cool. That overly-excited, Prince-doppelganger in the pictures (and in Time Out’s First Look video of the exhibition) is me, AJ Lamarque: comedian, presenter and amateur egyptologist. I suppose anyone can call themselves an amateur egyptologist in the same way that anyone who’s ever been to Holey Moley can call themselves an amateur golfer. But I did spend a year learning Hieroglyphs at UC Berkeley (instead of actually doing my course subjects) so I do have some credentials to back up my claim. 

      Like many people, I was enamoured by Ancient Egyptian culture from a young age, and that fascination has only grown as I’ve gotten older. The grandeur and mystery of this civilisation that spanned more than 3,000 years has captured the minds and imaginations of nearly every culture since its demise in the early BC. As soon as I heard that the Australian Museum had managed to secure this exhibition, I knew I had to get my nerd on.

      Now, the fact that this exhibition even is in Australia is quite a big deal in itself. So, unless you venture to Egypt yourself, there’s a very good chance that this may be the only time in our lifetimes to see these items in Australia.

      With some 182 priceless artefacts on display, there’s definitely a lot to check out. To help, I’ve picked out some highlights from the exhibition to give you the lowdown on the history behind them and what makes them so exciting. (You can also steal these notes so you can sound like a pro to your mates when you check out the exhibition too!)

      Ramses & the Gold of the Pharaohs is at the Australian Museum until Sunday, May 19, 2024. Definitely don’t miss this once in a lifetime opportunity to experience the magic of Ancient Egypt.

      You can also catch me in person as I interview bioarchaeologist Professor Ronika Power as part of the Tomb Talks program. Learn more about it here

      3 incredible Ancient Egyptian artefacts you can see in Sydney

      Coffin of Sennedjem

      Whilst the rulers of Ancient Egypt got the premier treatment both in life and in death, the opulence and religious sacrament of funerary rites were also extended to the elite of Egyptian society. These upper class citizens included extended family, priests, scribes, and also artisans like Sennedjem, who lived in Deir el-Medina. 

      Sennedjem’s wooden coffin is a masterpiece, adorned with vibrant scenes from the Egyptian Book of the Dead. Despite what was inferred in the ever-popular 1999 movie, The Mummy, the Book of the Dead doesn’t contain spells to bring people back to life. It’s actually a series of ritual spells that helped the deceased find their way to the afterlife. Many of these paintings (which were also reflected on the walls of his tomb) depict Sennedjem’s journey to the afterlife.

      Upper part of a limestone colossus of Ramses II

      Your success and prowess as a Pharaoh wasn’t just demonstrated through what you managed to achieve on the battlefield and in policy. Any Pharoah worth their divine status showed off their power through architectural grandeur, and Ramses II took this to a whole new level.

      He commissioned an incredible number of monuments across Egypt from Abu Simbel to the hall at Karnak, and the complex at Abydos. All these buildings were designed to intimidate foreign travellers and demonstrate the divinity of Rameses himself as a living god to his subjects. So, naturally, there were statues of Rameses everywhere (some spanning up to 20 metres high!). 

      One of these amazing statues from Egypt is on exhibit to show you the detail and precision in which these masterpieces were crafted. Weighing in at 725kg, this colossal limestone statue has stood the test of time as living testament to Rameses II’s reign.

      The coffin of Ramses the Great

      Ramses II, also known as Ramses the Great, was one of (if not the) most powerful and influential pharaohs in Egyptian history. With a 67-year-reign (from 1279 to 1213 BCE) during the New Kingdom period, he was known for his military conquests, extensive building projects, and diplomatic efforts to maintain peace with neighbouring civilisations.

      When you think of the tombs of pharaohs, the first thing you think of is gold – and heaps of it. A worthy display of wealth and reverence to accompany the deceased pharaoh into the afterlife. And for one of Ancient Egypt’s longest reigning and successful rulers, you would expect this tribute to be exceptional. But the coffin of Ramses the Great is much more humble, being constructed from high-quality imported cedar. So, what happened?

      Initially found in the Royal Cache at Deir el-Bahari in 1881, this coffin style was believed to have been a protective measure for several pharaohs’ burials. Potentially, the original was a decoy that grave robbers would be attracted to, leaving the royal’s body protected somewhere more secure. However, recent analysis has unveiled a more complex story.

      Much like all things Egyptology, most theories are only speculative. But one leading theory is that at the end of the New Kingdom, the city of Thebes (facing economic and political turmoil) gave orders to clear older tombs for raw materials. Disguised as “restoring” and “protecting” pharaohs’ mummies from rampant theft, this was actually an inside job to recoup the wealth whilst still trying to honour the graves of past rulers. 

      The writing on the coffin is a cursive text called ‘Hieratic’. Predominantly used by priests, this form of cursive writing was a simplified version of hieroglyphs, like an ancient short-hand. The texts on the coffin, called ‘dockets’, tell of the coffin’s journey from its original resting place to the Royal Cache. 

      The coffin depicts Ramesses II in his regal attire, emphasising his identity as the king of Egypt. Moreover, modifications to the wooden uraeus (including an upright form of an Egyptian cobra on the crown) suggest an initial grandeur that was stripped along with the coffin’s gold covering for Ramesses II’s reburial. Egyptologists speculate that this coffin might have originally belonged to Horemheb, the last ruler of the 18th Dynasty, based on shared facial features, and later repurposed for the king. This captivating historical puzzle continues to reveal the intriguing stories of Egypt’s past, where coffins held secrets as intriguing as the pharaohs they once cradled.

      Ramses & the Gold of the Pharaohs set to conquer Sydney
      Ramses & the Gold of the Pharaohs set to conquer Sydney

      Direct from Egypt, the highly anticipated exhibition, Ramses & the Gold of the Pharaohs, opens to the public at the Australian Museum on Saturday 18 November 2023.

      This spectacular new exhibition – in Australia for the very first time, will showcase 182 exquisite antiquities direct from the pyramids and museums of Egypt, together with their extraordinary stories. It’s a once-in-a-lifetime opportunity to see treasures of these ancient wonders, right here in Sydney.

      Ancient Egypt, the land of pharaohs, extraordinary art, cultural splendour, and home to the only remaining Ancient Wonder of the World: the pyramids, has captivated the imagination of people across the globe and across generations.

      The name of its legendary pharaoh – Ramses the Great, has also endured. Now, visitors to Sydney can discover the legacy of Ramses the Great and the treasures of the ancient pyramids for themselves.

      Director and CEO, Australian Museum, Kim McKay AO said that Ramses & the Gold of the Pharaohs is the most prestigious cultural exhibition to be hosted by the AM in over a decade.

      “Ramses the Great was a phenomenon – a beloved father, incomparable warrior, and prolific builder whose legacy is both political and cultural. Responsible for countless temples, pyramids and statues, the first ever Peace Treaty, and an enormous, influential family, the stories of Ramses have been retold through generations” said McKay.

      “The era of Ramses the Great was also a time of incredible artistic innovation. This is all on display in this extraordinary exhibition through signature pieces including: the famous coffin of Ramses the Great, the priceless golden masks of Amenemope, the exquisite carved sarcophagi of Sennedjem, the extraordinary necklace of Psusennes, and mummified animals including cats, crocodiles, and even a lion cub.”

      “The exhibition also reveals the unique and sophisticated artistry of the era, as well as the spiritual life of the people during this time. With many priceless treasures from the ancient tombs and pyramids, Ramses and the Gold of the Pharaohs will also entrance audiences with interactive, multimedia elements and a thrilling VR experience that takes visitors right inside his tomb,” McKay explained. “This is a truly immersive exhibition that puts one of history’s most legendary figures into context with dynamic, modern storytelling.”

      Curator of the exhibition, renowned archaeologist and former Minister of Antiquities, Dr Zahi Hawass said the one of the most wonderful things about this exhibition is that it reveals the world Ramses took over when he became pharaoh.

      “Our modern world is so different from Ancient Egypt. With this exhibition visitors will be immersed in the world of Ramses and discover a completely different way of life,” said Dr Hawass. “Ancient Egypt is a part of history that continues to reveal itself and inspire people across the globe. Even today, the world is thrilled with each new discovery that’s unearthed. It holds an enduring fascination for us all.”

      “Works of art – statues, jewellery, carvings – made by Ancient Egyptians were intended to honour and immortalise revered pharaohs. They’re well on their way to doing so, given so many still remain today, bringing their stories to life. These are just a few of the exquisite items included in the exhibition.”

      “This is a rare opportunity for Australian audiences to discover the unique craftsmanship and sophistication of objects and artworks dating from within the Bronze Age of 3000 BCE to the Classical Age 1st century CE,” added Dr Hawass.

      For those interested in learning more about Ancient Egypt, the AM is presenting Gateway to Egypt, an exclusive season of lectures, conversations, and experiences. Experts, Scholars and Curators will provide a glimpse into life on the Nile Valley and help us understand how the ancient Egyptians viewed their world.

      To extend the visitor experience, there are a range of activities, talks and experiences including a thrilling Virtual Reality experience that takes you on a whirlwind tour of the Abu Simbel temples and the Tomb of Queen Nefertari.

      In cinematic motion chairs visitors will fly through temples and sandstorms and even come face-to-face with Ramses’ mummy in this electrifying animated journey. Individual Audio Tours are also available, providing a compelling narrative for visitors as they walk through the exhibition and there is a full colour catalogue available for sale, containing essays and in-depth background information about Ramses the Great by Dr Zahi Hawass.

      Ramses & the Gold of the Pharaohs is presented in partnership with World Heritage Exhibitions, Neon/Global and the Houston Museum of Natural Science, with the support of Egypt’s Ministry of Tourism and Antiquities. Proudly supported by the NSW Government through Create NSW Blockbusters Funding initiative, Adventure World and Accor Hotels.

      NSW Minister for the Arts, Music, Night-time Economy, Jobs and Tourism, the Hon John Graham MLC, said that
      Australians are fortunate to have these irreplaceable and historic artefacts here in Sydney. “Exhibitions of this scale don’t come around very often – they’re complex undertakings that involve hundreds of people and years of negotiation,” said Mr Graham.

      “Following the AM’s award-winning renovations, we now have the kind of exhibition the new spaces were made for with Ramses & the Gold of the Pharaohs and these superb artefacts that have survived 3,000 years.”

      “I urge everyone to take a trip back in time to see Ramses & the Gold of the Pharaohs exhibition, an incredible opportunity to visit Ancient Egypt without going further than the Sydney CBD!” said Mr Graham.


      Ramses & the Gold of the Pharaohs
      Australian Museum, 1 William Street, Sydney
      Exhibition: 18 November 2023 – 19 May 2024
      Entry fees apply

      For more information, visit: www.australian.museum for details.

      Image: Funerary Mask of King Amenemopet – courtesy of World Heritage Exhibitions

      The ‘Ramses and the Gold of the Pharaohs’ exhibition opens in Sydney
      The ‘Ramses and the Gold of the Pharaohs’ exhibition opens in Sydney

      The ‘Ramses and the Gold of the Pharaohs’ exhibition opened in Sydney on Thursday showcasing priceless artefacts of King Ramses II.

      Featuring 182 invaluable artefacts, including the coffin of King Ramses II, one of the most impressive royal coffins from ancient Egypt ever to be discovered – as well as the timeless beauty of jewelry, funerary masks, amulets, and animal sarcophagi, many of which have never left Egypt before, the “Ramses and the Gold of the Pharaohs” exhibition was officially inaugurated on Thursday.

      To the sound of oriental beats and the songs of the renowned Egyptian singer Umm Kulthum, the Australian Museum in Sydney welcomed attendees at the opening ceremony of “Ramses and the Gold of the Pharaohs,” which will open its doors to the public on Saturday, November 18.

      The more than 500 invitees included top governmental officials, along with prominent Australian figures in arts and culture, as well as famous Australian influencers and bloggers.

      Mostafa Waziry, Secretary-General of Egypt’s Supreme Council of Antiquities, John Graham, Minister for the Arts, Music and Night-time Economy, Mohamed Khalil, Egypt’s Consul-General in Sydney, Kim McKay AO, Director & CEO of the Australian Museum, and Ron Tan, Chairman and CEO of Neon Global, which organized the exhibition, also attended.

      Earlier in the day, a press conference announcing the opening of the exhibition took place, where more than 100 Australian and international news agencies, newspapers, and TV channels attended.

      During the press conference, former Minister of Antiquities and curator of the exhibition Zahi Hawass addressed the Australian people, museum visitors, and media via video call. Hawass emphasized how the exhibition unveils the world Ramses entered upon assuming the role of the pharaoh.

      “The contemporary world starkly contrasts with Ancient Egypt and through this exhibition, visitors will delve into Ramses’ world, encountering a vastly different way of life,” added Hawass.

      He asserted that the allure of Ancient Egypt persists endlessly, captivating people worldwide, as attested by ongoing excitement over new archaeological discoveries.

      “Australian audiences have a rare opportunity to explore the unparalleled craftsmanship and refinement of objects and artworks spanning from the Bronze Age to the Classical Age,” Hawass concluded.

      McKay stated said King Ramses II was truly extraordinary – a revered father, unmatched warrior, and prolific builder whose impact extends across both political and cultural realms. With credit for numerous temples, pyramids, and statues, he not only brokered the world’s first-ever peace treaty but also left behind an extensive and influential family. The tales of Ramses continue to be passed down through generations. “As of now, 100,000 tickets have been sold,” she asserted.

      Mostafa Waziry added that all the tickets available for November are sold out, and he expects that by the end of its tenure in Sydney, the exhibition will see one million visitors. Waziry recalled other cities the exhibition has visited during the past two years, such as Paris, where it received 817,000 visitors during a five-month stay.

      He also gave a short account of Ramses’ exceptional 67-year reign and discussed recent discoveries in the Saqqara necropolis.

      “Ramses & the Gold of the Pharaohs” is an all-new multisensory museum experience in which visitors will discover a stunningly preserved collection of artefacts, and use digital technology to enrich their experience.

      With cinematic motion chairs, viewers can fly through temples, and sandstorms, and even come face-to-face with Ramses’ mummy in an electrifying animated journey.

      “This is a once-in-a-lifetime opportunity for Australian audiences to discover the legacy of Ramses the Great and how his achievements have lived on through millennia,” concluded Waziry.

       

       

      Ramses the Great’s coffin in Sydney for the first time Video Play Button
      Ramses the Great’s coffin in Sydney for the first time

      The Australian Museum in Sydney is now the temporary home to one of history’s most enigmatic leaders, Ramses II, also known as Ramses the Great.

      For the first time in Australasia, visitors can witness the coffin of the pharaoh who ruled Egypt for nearly seven decades.

      The exhibition, titled Ramses & the Gold of the Pharaohs, showcases over 180 artefacts from Ramses II’s era, including his intricately designed coffin.

      Kim McKay AO, director and chief executive of The Australian Museum, expressed her excitement.

      “This is a monumental occasion. We’re bringing a piece of ancient history to life, right here in Sydney.”

      Discovered in 1881, the coffin is not only a significant archaeological find but also a masterpiece of ancient Egyptian craftsmanship.

      Mostafa Waziry, Secretary-General of the Supreme Council of Antiquities and a descendant of Ramses II, said the moment was full circle.

      “Seeing these artefacts, especially the coffin of King Ramses, is like stepping back in time,” he said.

      “It will be something different when you come here and feel it. You’re just centimetres to be away from the statue of King Ramses”

      Ramses II, who reigned from 1279-1213 BCE, was known for his extensive building programs and numerous military campaigns. He was also a prolific father, with over 100 children to his name.

      The exhibition’s highlight is undoubtedly the coffin of Ramses II. It represents a unique opportunity for visitors to connect with a past that shaped the world’s history.

      “We decided a couple of months ago to bring the coffin to here and it’s the first time all the visitors are going to see the coffin of King Ramses standing up like this,” said Waziry.

      Some of those artefacts that will be seen for the first time include one of Waziry’s own discoveries, the animal mummies, which have never left Egypt before now.

      “I’m very proud that some of these pieces here in this exhibition are from my excavations in the Saqqara,” said Waziry.

      “I discovered the animal mummies by my hand, you can imagine the feeling. I will never ever forget for the rest of my life.”

      Of those discoveries include a rare lion cub, one of five ever discovered, mummified scarabs which served as a world-first discovery too, and a crocodile.

      Ramses & the Gold of the Pharaohs opens tomorrow.

      Incredible Ramses exhibition at Australian Museum
      Incredible Ramses exhibition at Australian Museum

      It’s been just over 100 years since the discovery of Egyptian boy pharaoh Tutankhamun’s tomb in the Valley of the Kings

      The discovery immediately started a worldwide mania for all things ancient Egyptian that was reflected in art, furniture, fashion and songs of the day.

      Today, none of that enthusiasm has abated, and with the arrival of the Australian Museum’s Ramses and the Gold of the Pharaohs exhibition in Sydney this November, be prepared for an onslaught of Egypt mania all over again.

      The exhibition will feature182 mostly priceless artefacts, with the highpoints including the sarcophagus of Ramses II, one of the most impressive royal coffins to be discovered, jewellery, masks, amulets and animal mummies.

      “This is the biggest cultural exhibition that Australia has had in at least 10 years in terms of the range of objects, the value of them, the rarity of the objects and the fact that it is a multi-national exhibition,” Fran Dovey, head of exhibitions, Australian Museum said.

      The exhibition came about via a circuitous route, with a back story almost as mysterious as ancient Egypt.

      “We were meant to get the Tutankhamun exhibition, but that fell through and we were left in the lurch,” Dovey said.

      In step the Indiana Jones of Egyptology, Dr Zahi Hawass, and Kim McKay, Australian Museum CEO, who had a long-standing relationship.

      A deal was struck between Hawass, the Egyptian Ministry of Antiquities, Neon Global and World Heritage Exhibitions that resulted in Sydney becoming the second city in the world, after Paris, to exhibit the coffin.

      “Ramses’ coffin is a work of inestimable value and a powerful symbol of one of the greatest leaders of the ancient world,” Kim McKay said in a statement.

      While Tutankhamun is probably the best know pharaoh, he lived only a short time and left no great mark on ancient Egypt, while Ramses II lived to around 90 years of age, won many significant battles that lead to peace and an extensive building campaign which included many monuments to himself.

      Married to Nefertari, who is also represented in the exhibition, Ramses went on the sire over 100 children with his numerous consorts.

      Nine more pharaohs would take his name after his death.

      The main shipment of objects, including the coffin, began arriving in specially built air-conditioned crates under armed guard at the Museum last week.

      “Any of these objects that travel are incredibly valuable, and right from the beginning we have been working with the conservation team to create the atmosphere controlled crates and to make sure that they are stored in conservation grade facilities,” Dovey said.

      “No expense is spared to make sure that an object leaves Egypt and gets around the world in one piece.”

      To make sure that the exhibition goer can see the artefacts in the best conditions the Museum is installing specially built plinths and new lighting.

      “Many of the objects are in perfect condition and you can get quite close to them, and the lighting is so exquisite they just glow,” Dovey said.

      “They are what you would expect from Egyptian jewellery, the lapis lazuli, the gold with gods represented, and there is a section about the people who built the tombs with some of their objects and doodles.”

      In addition to the exhibition there is a Virtual Reality experience with motion chairs, where the viewer can take a journey through the ancient village of Abul Simbel, the place where Ramses was worshipped and four colossal statues representing him have been discovered.

      “It’s an 11-minute experience, unlike normal VR, here you sit in a special chair with your feet off the ground and the chair moves as you travel through Abu Simbel guided by Nevertari,” Dovey said.

      “There’s an educational component and one where you get chased by the sand mummy.”

      The VR experience requires a separate ticket.

      November 18, 2023 – May 19, 2024

      Australian Museum, College St, Sydney

      australian.museum/exhibition/ramses/

       

      Pompeii and the Eruption of Mount Vesuvius Relive in Chicago Exhibition
      Pompeii and the Eruption of Mount Vesuvius Relive in Chicago Exhibition

      On view until January 15, 2024, at the MSI-Museum of Science and Industry

      Nearly two thousand years ago, in 79 A.D., the city of Pompeii was trapped in a time capsule by the eruption of Mount Vesuvius. Practically forgotten, it began to be unearthed in the 1700s, when the King of Naples, Charles of Bourbon, gave impetus to the excavations. The amphitheater, the villa of Cicero and the temple of Isis were uncovered. Soon, Pompeii became one of the most sought-after destinations in Europe by both scholars and the curious, who could enter an ‘intact’ Roman city and see much of the life of the time.

      Pompeii: The Exhibition (running until January 15, 2024) recreates this feeling through immersive multimedia experiences, marble and bronze sculptures, jewelry, gladiatorial armor and full-body casts of the victims of the eruptions.

      The exhibition invites visitors to step back in time, offering a glimpse into the daily life and culture of this ancient Roman city. It also introduces the tragedy caused by the eruption, which fixed and lost in time Pompeii for centuries. The show depicts daily life through a combination of projections, audio, video, and photographic murals as well as more than 150 artefacts from the collection of Naples National Archaeological Museum in Italy.

      Some immersive experiences feature holographic gladiator fights or a 4D Mount Vesuvius eruption simulation, followed by full body casts of humans who perished during the tragic event. “The blend of scientific discovery and media-rich way of retelling history allows guests to travel through time and immerse themselves in Pompeii with real-life examples of archaeology, geology, earth science, art history, culture, and more”, Chevy Humphrey, president and CEO of Museum of Science and Industry, says. “The story of Pompeii’s destruction and preservation is well-known for providing a perfect encapsulation of life in Roman times. We wanted to bring this historic event back to life and allow visitors to relive it vividly”, John Norman, President of World Heritage Exhibitions, producers of Pompeii: The Exhibition, adds.

      Three new artefacts from the ruins of Pompeii have been added to the exhibition on the occasion of the “Vesuvius Day” (August 24th), which commemorates the anniversary of Mount Vesuvius’ eruption. There is a Mosaic of a Garum Amphora, that once decorated the house of Aulus Umbricius Scaurus, Pompeii’s leading producer of garum the famous fermented fish sauce, so appreciated by the ancient Romans. The second manufact is a terracotta Jug in the Shape of a Rooster, designed for serving wine and beverages, which was found in the House of Venus in a Bikini. The third one is a terracotta Jug in the Shape of a Dog, which depicts the head and fur of a sitting dog (or a fox).

      “Nestled within the exhibition, are lessons about ancient Roman, the natural world, and what scientific advancements can tell us about events that occurred thousands of years ago”, says Dr. Voula Saridakis, MSI curator and historian of science and technology. The exhibition at the Museum of Science and Industry, Chicago, provides a better understanding of industrial life and how people lived, worked and found entertainment in the commercial port and strategic city of Pompeii, frozen in time with volcanic ash and lapilli. A final note: the World Heritage Committee has just approved the proposal to extend the Buffer Zone of the UNESCO 829 “Archaeological Areas of Pompeii, Herculaneum and Torre Annunziata”, including ten municipalities with an extension of more than 17 square kilometers (they were 0,24 in the original one, involving only four municipalities).

       For more information:

      https://www.msichicago.org/explore/whats-here/exhibits/pompeii/

      On view until January 15, 2024

      Museum of Science and Industry

      5700 S. DuSable

      Lake Shore Drive

      Chicago, IL 60637

      Ramses the Great’s coffin confirmed to travel to Australia for exclusive Sydney exhibition this summer
      Ramses the Great’s coffin confirmed to travel to Australia for exclusive Sydney exhibition this summer

      In an extraordinary loan from Egypt, the ornate sarcophagus of the Pharaoh will be on display at the Australian Museum

      There has been lots of excitement building around Ramses & the Gold of the Pharaohs, the blockbuster exhibition of Ancient Egyptian artefacts coming exclusively to Sydney this year. And the Australian Museum just dropped another announcement about the upcoming cultural event that is sure to level up the spectacle when it opens on November 18.

      On October 24, it was revealed that the actual sarcophagus of Ramses II – one of the most impressive royal coffins from ancient Egypt ever to be discovered – will be travelling to Australia for the upcoming exhibition. Exclusive to the Australian Museum and on direct loan from Egypt’s Supreme Council of Antiquities, Ramses’ coffin is rarely permitted to leave Egypt. Sydney will become only the second city in the world, after Paris, to showcase the extremely valuable artefact. 

      Australian Museum Director and CEO, Kim McKay, said the sarcophagus will be the “star attraction” of the exhibition, and it will be “a wonderful opportunity for Australian audiences to see this rare, fragile artefact in real life”. 

      McKay continues: “Ramses’ coffin is a work of inestimable value and a powerful symbol of one of the greatest leaders of the ancient world. Egyptians worshipped their Pharaohs, and their devotion to Ramses II can be seen through the craftsmanship of the coffin.”

      Dating from the late Eighteenth Dynasty, the carved cedar coffin of Ramses II and its occupant was discovered in 1811 within the Royal Cache at Deir el-Bahari – an Egyptian archaeological site located on the west bank of the Nile River, opposite the city of Luxor and east of the Valley of the Kings. The recumbent king is represented as Osiris, one of the most important gods of ancient Egypt. Arms crossed on his chest, he holds two royal sceptres and wears the Nemes headdress decorated with the erect cobra and a false beard braided beneath his chin. A number of inscriptions can be found on the coffin – on its lid, two large cartouches recall his birth name of “Ramses, beloved of Amun” and throne name “Powerful is the Maat of Ra, he whom Ra has chosen”. 

      The coffin of Ramses II joins more than 180 priceless artefacts and ornate golden treasures in Ramses & the Gold of the Pharaohs, including one-of-a-kind relics such as sarcophagi, animal mummies, magnificent jewellery, spectacular royal masks, exquisite amulets – many of which have never left Egypt before. All of the objects in the exhibition have come from museums and historical sites in Egypt and are on loan from Egypt’s Supreme Council of Antiquities.

      This exceptional loan is the result of a long-standing working relationship between McKay and Dr Zahi Hawass, the curator of Ramses & the Gold of the Pharaohs and the former head of Egypt’s Supreme Council of Antiquities, as well as the exhibition partners, Neon Global and World Heritage Exhibitions.

      We reckon this remarkable addition certainly gives Sydney’s Egyptian blockbuster show an edge over Pharoah, the other big Ancient Egypt exhibition heading to Melbourne in 2024. (But that could just be our fierce inter-city rivalry – which runs as relentlessly as the River Nile – talking?) 

      Calling all amateur Egyptologists, we’ve rounded up everything else we know about Ramses & the Gold of the Pharaohs over here

      The Coffin Of Ramses The Great Will Be Unveiled In Sydney For A Blockbuster Exhibition
      The Coffin Of Ramses The Great Will Be Unveiled In Sydney For A Blockbuster Exhibition

      The sarcophagus of one of ancient Egypt’s most powerful Pharaohs, Ramses II, is on its way to Australia thanks to a rare loan to Sydney.

      Ramses & the Gold of the Pharaohs exhibition is days away from opening and if you weren’t already excited for it, this might pique your interest. The Australian Museum has managed to score a royal coffin all the way from Egypt and it could be one of the most monumental ones to ever be discovered. The ornate sarcophagus of Ramses II is coming to Australia for the Sydney exclusive exhibition courtesy of a direct loan from Egypt’s Supreme Council of Antiquities. The royal coffin has rarely ever left Egypt and Sydney will be the only city in the world aside from Paris to showcase it at the blockbuster exhibition.

      Ramses & the Gold of the Pharaohs Exhibition, Sydney

      The epic exhibition is set to open in Sydney this November and features over 180 Egyptian treasures including sarcophagi, animal mummies, royal masks and many more artefacts, some of which will be travelling outside of Egypt for the very first time. Making the stacked list even more grandiose is the coffin of Ramses II, one of the most powerful Pharaohs to have ever ruled Egypt.

      “The beautiful sarcophagus of Ramses II will be the star attraction in the Ramses & the Gold of the Pharaohs exhibition and is a wonderful opportunity for Australian audiences to see this rare, fragile artefact in real life,” Australian Museum Director and CEO, Kim McKay AO, said of the striking coffin.

      “Egyptians worshipped their Pharaohs, and their devotion to Ramses II can be seen through the craftsmanship of the coffin.”

      The exhibition is an extensive look into the life of King Ramses II or Ramses the Great and chronicles his influential reign where he built more monuments than any other Egyptian king. The travelling exhibition is coming to Sydney after a successful run in Houston, San Francisco and Paris making it the fourth city out of 10 to be able to experience the extraordinary showcase.

      Catch it at the Australian Museum in Sydney from November 18 to May 19, 2024. Tickets are on sale now. Get more information about the exhibition and book your tickets at the official Australian Museum website.

      Egypt Bets on Success of ‘Ramses and The Gold of Pharaohs’ in Australia
      Egypt Bets on Success of ‘Ramses and The Gold of Pharaohs’ in Australia

      Egyptian and Australian officials said they are optimistic about the success of the 4th stop of the temporary historic exhibition “Ramses and the Gold of the Pharaohs”, set to open on November 17, in Sydney, Australia. Australian curators said they already sold 100,000 tickets a month before the opening.

      During a press event to unveil the exhibition’s details on Monday, Ahmed Ghoneim, CEO of the National Museum of Egyptian Civilization (NMEC), said he’s delighted to lend the coffin of Ramses II, which he described as “one of the most prominent antiquities displayed at NMEC”, adding that “it represents a great addition to the exhibition given the fame of Ramses II”.

      The CEO believes that the participation of this coffin at the exhibition is “the best ambassador of Ancient Egypt and its eternal civilization.”

      In its debut at the Houston Museum, US, in 2021, the exhibition hosted hundreds of thousands of visitors, and few more during its stop in San Francisco in 2022; but its third stop in Paris, at Lafayette Gallery during the first half of this year, it welcomed, 817,000 visitors within five months, according Mostafa Waziry, secretary-general of the Supreme Council of Antiquities (SCA).

      Waziri hailed the “great interest” the Australian museum has showed in hosting and promoting the exhibition, which promises success similar to that achieved in Paris.

      He also expected the exhibition to achieve “a huge turnout and boost the influx of Australian tourists to Egypt in the near future, similar to the influx the country saw following the exhibition’s stop in France.”

      The “Ramses and The Gold of Pharaohs” displays 181 antiquities from the collection of the Egyptian Museum, dating back to the Ramses II era, in addition to some antiquities discovered by the Egyptian expedition in the Bubasteum area in Saqqara.

      Speaking at the press event, Zahi Hawass, a renowned Egyptologist and former Minister of Antiquities, described Ramses II, who ruled for 66 years, as the “King of Kings” and “ruler of the greatest and strongest Egyptian era”, noting that he was also known as “master of builders” because he built temples, statues, and obelisks more than any other king in Ancient Egypt.

      For his part, John Norman, president of the firm curating the exhibition, expected the event to bring major success as over 100,000 tickets were sold before the opening.

      “The coffin of Ramses II will be the star attraction in the exhibition,” said Kim McKay, the Australian Museum’s director and CEO, adding that “exhibiting this priceless antiquity, a strong symbol of one of the greatest leaders in the ancient world, is a remarkable success for our museum. Sydney is the world’s second city, after Paris, to display it. It’s an amazing opportunity for the Australian audience to see it alongside the other unique antiquities.”

      Jurassic World: The Exhibition Extends Engagement at Pullman Yards in Atlanta!
      Jurassic World: The Exhibition Extends Engagement at Pullman Yards in Atlanta!

      Jurassic World: The Exhibition will keep its gates open in Atlanta through January 3rd, 2023, giving fans the ultimate, limited-time Jurassic World experience this holiday season.

      Jurassic World: The Exhibition has been extended and will remain at Pullman Yards until January 3, 2024! Since its arrival in Atlanta last May, Jurassic World: The Exhibition has captured the imaginations of all ages, transporting them through richly themed prehistoric environments and providing an interactive experience with realistic Jurassic World dinosaurs.

      The exhibition allows guests to walk through the iconic “Jurassic World” gates, meet Velociraptors, stand under a towering Brachiosaurus, and encounter the most fearsome dinosaur of all, the mighty Tyrannosaurus Rex. In addition, Visitors can interact with “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous produced by Universal, DreamWorks Animation and Amblin Entertainment with five seasons now streaming on Netflix.

      This breathtaking attraction is the ultimate family day out for Jurassic World and dinosaur fans of all ages. Visit jurassicworldexhibition.com for tickets!

      Jurassic World: The Exhibition is produced by NEON, a global leader in immersive experiences in conjunction with Universal Live Entertainment, a division of Universal Destinations & Experiences.

      For more than three decades, Jurassic World has been entertaining fans around the world with thrilling adventures and characters in film, TV, video games, toys, live action experiences and theme park attractions. Jurassic World: The Exhibition immerses audiences in scenes inspired by the beloved films and brings together multiple generations of movie lovers and dinosaur fans.

      Thursdays – Sundays

      10:00 am – 8:00 pm ET (Final entry time is one hour before closing)

      Jurassic World: The Exhibition

      Pullman Yards

      225 Rogers St NE, Atlanta, GA 30317

       

      Sydney’s Huge ‘Ramses & the Gold of the Pharaohs’ Exhibition Will Feature the Sarcophagus of Ramses II
      Sydney’s Huge ‘Ramses & the Gold of the Pharaohs’ Exhibition Will Feature the Sarcophagus of Ramses II

      The royal coffin rarely leaves Egypt, but it has been given permission to travel Down Under to display at the Australian Museum.

      How do you make a blockbuster ancient Egypt exhibition even bigger? At the Australian Museum‘s upcoming Ramses & the Gold of the Pharaohs, adding the royal coffin that provided the resting place for the showcase’s namesake will do the trick. Already set to feature more than 181 rare artefacts and treasures, the Sydney event has now confirmed that the sarcophagus of Ramses II will also be on display Down Under — giving audiences a rare treat.

      It isn’t often that the coffin is permitted to leave Egypt; however, it will head to the Harbour City after also recently displaying at the exhibition’s stop in Paris. When that happens, Sydney will become just the second city in the world outside of Egypt to show the 3000-plus-year-old item.

      “The beautiful sarcophagus of Ramses II will be the star attraction in the Ramses & the Gold of the Pharaohs exhibition and is a wonderful opportunity for Australian audiences to see this rare, fragile artefact in real life,” said Australian Museum Director and CEO Kim McKay AO.

      “Ramses’ coffin is a work of inestimable value and a powerful symbol of one of the greatest leaders of the ancient world. Egyptians worshipped their pharaohs, and their devotion to Ramses II can be seen through the craftsmanship of the coffin.”

      “The coffin of Ramses II was one of the most popular objects in Ramses & The Gold of the Pharaohs in Paris, so we anticipate Australian audiences will find this priceless artefact equally enthralling. Shown in Australia for the very first time, Ramses & the Gold of the Pharaohs and the extraordinary loan of the coffin direct from Egypt, highlights how dynamic international relationships develop across the globe,” added World Heritage Exhibitions CEO John Norman.

      This piece of history is carved from cedar, and discovered with the pharoah’s body more than two centuries ago, in 1811 within the Royal Cache at Deir el-Bahari.

      If you need a reminder on your Egyptian history, Ramses II ruled over the country from 1279–1213 BCE. When Saturday, November 18 rolls around this year, a collection of items from the pharaoh’s rule will gleam in Australia, as first announced back in 2021 — including animal mummies, royal masks, jewellery, amulets and other golden items from the ruler’s tomb, plus now Ramses II’s coffin.

      Focusing on Egypt’s third pharaoh from its 19th dynasty — a ruler also known as Ramses the Great, who enjoyed the second-longest reign of any pharaoh, and is considered a symbol of the country’s prosperous ancient New Kingdom period — the overall showcase is set to be big. The Australian Museum has dubbed it the largest cultural collection Down Under in more than a decade, in fact. While the hefty number of objects featured is impressive, so is their rare status; some of the pieces included haven’t ever left Egypt before.

      Bringing a slice of history to Australia’s shores, Ramses & the Gold of the Pharaohs will be filled with items from museums and historical sites in Egypt, which are being loaned to the exhibition by Egypt’s Supreme Council of Antiquities. Also included: letting attendees enter two of the ruler’s monuments — the Tomb of Queen Nefertari, and the temples of Abu Simbel — virtually.

      Presented in partnership with World Heritage Exhibitions, Neon and the Houston Museum of Natural Science, with support by Egypt’s Ministry of Tourism and Antiquities, and also funding from the NSW Government’s Create NSW Blockbusters Funding initiative, Ramses & the Gold of the Pharaohs heads to Australia after showing in Houston and San Francisco in the US, as well as its recent season until September in Paris.

      Australia will also play host to another huge exhibition about ancient Egypt in 2024, with Pharaoh set to feature at Melbourne’s NGV International from June.

      Ramses the Great and the Gold of the Pharaohs will display at the Australian Museum, 1 William Street, Sydney, from Saturday, November 18, 2023–Sunday, May 19, 2024 — head to the exhibition’s website for further details and tickets.

      Rare coffin of Ramses II coming to the Australian Museum
      Rare coffin of Ramses II coming to the Australian Museum

      An Australian exclusive: ornate sarcophagus of the Egyptian Pharaoh will be revealed in Sydney in an extraordinary international loan

      Sydney, 24 October 2023: In a coup for Australian audiences, the Australian Museum is honoured to announce that the sarcophagus of Ramses II – one of the most impressive royal coffins from ancient Egypt ever to be discovered – will be included in the upcoming exhibition, Ramses & the Gold of the Pharaohs opening in Sydney on 18 November.

      Exclusive to the Australian Museum and on direct loan from Egypt’s Supreme Council of Antiquities, Ramses’ coffin is rarely permitted to leave Egypt and Sydney will become only the second city in the world, after Paris, to showcase the extremely valuable artefact.

      Australian Museum Director and CEO. Kim McKay AO, said: “The beautiful sarcophagus of Ramses II will be the star attraction in the Ramses & the Gold of the Pharaohs exhibition and is a wonderful opportunity for Australian audiences to see this rare, fragile artefact in real life. Ramses’ coffin is a work of inestimable value and a powerful symbol of one of the greatest leaders of the ancient world. Egyptians worshipped their Pharaohs, and their devotion to Ramses II can be seen through the craftsmanship of the coffin.”

      This exceptional loan is the result of a long-standing working relationship between McKay and the curator of Ramses & the Gold of the Pharaohs, Dr Zahi Hawass, the former head of Egypt’s Supreme Council of Antiquities, as well as the exhibition partners, Neon Global and World Heritage Exhibitions.

      Dating from the late Eighteenth Dynasty, the carved cedar coffin of Ramses II and its occupant was discovered in 1811 within the Royal Cache at Deir el-Bahari – an Egyptian archaeological site located on the west bank of the Nile River, opposite the city of Luxor and east of the Valley of the Kings. The cedar coffin was not originally designed for the pharaoh. Probably dating from the late Eighteenth Dynasty, it would have once been overlain with gilding and inlays in precious stones or glass. The surface was then stripped and painted yellow, with a handful of details highlighted in bright colours and the eyes outlined in black. 

      The recumbent king is represented as Osiris, one of the most important gods of ancient Egypt: arms crossed on his chest, he holds two royal sceptres and wears the Nemes headdress decorated with the erect cobra and false beard braided beneath his chin. A number of inscriptions can be found on the coffin: on its lid, two large cartouches recall his birth name of “Ramses, beloved of Amun” and throne name “Powerful is the Maat of Ra, he whom Ra has chosen”.

      McKay said: “We are honoured, and extremely grateful, to the Egyptian Ministry of Antiquities, Neon Global, World Heritage Exhibitions and renowned archaeologist, Dr Zahi Hawass for their support and generosity to secure the coffin for Sydney audiences.

      I have known Zahi for over two decades and when I visited the exhibition in Paris in April this year and saw the reaction of the crowds to this incredible artefact, I knew we had to have the coffin in Sydney. This international collaboration between two countries, as well as our exhibition partners, World Heritage Exhibitions and Neon Global, marks a new chapter in the way we share culture with our visitors and is an opportunity for the Australian Museum to enhance its international reputation.”

      World Heritage Exhibitions CEO, John Norman, said: “The coffin of Ramses II was one of the most popular objects in Ramses & The Gold of the Pharaohs in Paris, so we anticipate Australian audiences will find this priceless artefact equally enthralling. Shown in Australia for the very first time, Ramses & the Gold of the Pharaohs and the extraordinary loan of the coffin direct from Egypt, highlights how dynamic international relationships develop across the globe.”

      The coffin of Ramses II joins over 180 priceless artefacts and ornate golden treasures in Ramses & the Gold of the Pharaohs, including one-of-a-kind relics such as sarcophagi, animal mummies, magnificent jewellery, spectacular royal masks, exquisite amulets – many of which have never left Egypt before. All of the objects in the exhibition have come from museums and historical sites in Egypt and are on loan from Egypt’s Supreme Council of Antiquities.

      Exclusive to Sydney, Ramses & The Gold of the Pharaohs is an interactive museum experience that provides visitors with a window into the life and accomplishments of King Ramses II, more commonly known as Ramses the Great, who ruled Egypt for nearly 67 years – the second longest reign of any pharaoh in Ancient Egyptian history. Ramses was known as a mighty warrior who secured peace with his neighbours, led an extensive building campaign that included scores of gigantic monuments to himself, and is believed to have fathered over 100 children. The exhibition also features a virtual reality experience that takes visitors on a whirlwind tour of two of Ramses’ most impressive monuments: the Tomb of Queen Nefertari, his favourite Royal Consort, and the temples of Abu Simbel.

      Ramses & the Gold of the Pharaohs comes to Sydney after successful seasons in Houston, San Francisco and Paris. Sydney will be the fourth of ten cities in the world to receive the exhibition.

      Ramses & the Gold of the Pharaohs – exclusive to Australian Museum – 18 November 2023 until 19 May 2024

      Tickets: Adult from $38, Concession from $32, Child from $25.

      Book now: through Ticketmaster

      For more information: https://australian.museum/exhibition/ramses/

       

      “Ramses and the Gold of the Pharaohs” exhibition to open in Sydney
      “Ramses and the Gold of the Pharaohs” exhibition to open in Sydney

      Around 100,000 tickets were sold a month before the official opening of the 10-city tour exhibition. 

      The Australian Museum will host the exhibition where the coffin of Ramses II, one of the most impressive royal coffins discovered in ancient Egypt, will be among its collection that will be unveiled to Australian audiences; this rare artefact is on loan to the museum.

      Ramses’ coffin is rarely permitted to leave Egypt and Sydney will be the second city in the world, after Paris, to display it.

      Before the discovery of the Deir El-Bahari royal mummies cache in 1881, ancient Egyptian kings were nothing but stories transmitted by travellers and historians, or scenes recorded on the walls of temples and tombs and the paintings of painters and epigraphers, said Ahmed Ghoneim, CEO of the NMEC.

      Ramses II is one of those royalties, whose fame spread all over the world, even before discovering his mummy, due to the architectural monuments he built like the monumental structures and colossi in Luxor and Karnak temples, the great funerary Ramesseum temple, and Abu Simbel temples, he added.

      “Ramses II’s coffin, which was exhibited in the NMEC and will be displayed in Sydney, would be the ambassador of ancient Egypt and its great civilization,” Ghoneim pointed out.

      “Egyptian treasures have always mesmerized the world for centuries,” said Mostafa Waziry, secretary-general of the Supreme Council of Antiquities (SCA), highlighting the enigmatic nature of Egypt’s origins, religions, and monumental architecture, many of which were constructed during Ramses II’s rule. 

      “I expect the exhibition in its fourth stop in Sydney to be another success, as it received 817,000 visitors during the five-month stay in Paris,” Waziry asserted. 

      “Egyptians have secured an eternal place in history due to their ability to transcend age and time. I invite visitors to discover why Ramses II is often regarded as the greatest, most celebrated, and most powerful pharaoh of all time,” he added.

      While Zahi Hawass, the renowned Egyptologist and former Minister of Antiquities, was reviewing his recent excavations in Ramses II’s tomb in the Valley of the Kings in Luxor during a press conference, he told reporters that Ramses, as one of the longest-lived pharaohs, identified himself as “King of all the Kings” and that his 66-year reign is considered Egypt’s most glorious time.

      He was also known as the “Master of Builders” as he erected more monuments than any other ancient Egyptian pharaoh. So, he was regarded by the Egyptians as “Ramses the Great.” Thus, Egyptologists expected his tomb to be full of wonderful treasures, especially if compared with the tomb of a minor king like Tutankhamun, Hawass added.  

      He explained that currently the tomb’s state is not as expected as it underwent many difficult conditions like successive thefts, random digging in search of hidden treasures, and severe rain floods that destroyed its beautiful reliefs and inscriptions.

      The tomb’s passages and internal rooms were completely blocked, so many archaeological missions failed to clean it from the debris and reveal its secrets.

      However, the Egyptian excavation mission, which was in January 2021, could remove all the debris and thus revealed secrets about the construction and pictorial program of the tomb.

      “It is in fact the only royal tomb full of inscriptions, decorations, and of course architecture in the Valley of the Kings,” Hawass asserted.

      The excavations revealed many new scenes depicted on the tomb walls, representing important chapters from the ancient Egyptian funerary afterlife books like the “Book of Gates” and the “Book of Imy-Duat,” or “What is in the Afterlife.”

      The tomb’s shaft, the deepest among the shafts of the Valley of the Kings’s royal tombs, was also uncovered completely for the first time. “Surprisingly, it is decorated like the walls, carrying three marvellous scenes and inscriptions that represent other chapters from the afterlife books,” Hawass noted.

      The mission also could measure the size of Ramses’s funerary treasure using a measurement system, showing evidence that the king’s huge funerary furniture was moved outside the tomb not by robbers but by the priests of the Egyptian god Amun in the Late Period, Hawass pointed out.

      The excavation showed that the priests and their architects could not take the large-size objects outside the tomb in the same way the king’s men brought them inside. So, they had to dig the floors and ceilings to expand them and thus remove the treasures. Given the fact that these treasures were not destroyed or taken by robbers, there is still a possibility of discovering them, he added.

      Hawass described the exhibition as an unprecedented event which aimed not only to spread the magic of the pharaohs in the West but also for all the nations to see the greatness of that civilization which “combined perfection in workmanship and absolute beauty.”

      “We are excited to bring these treasures to the land down under! I’m sure it will be a big success,” said John Norman, president of Neon Creative, celebrating the opening of the exhibition.

      The Ministry of Tourism and Antiquities has played an instrumental role in fostering this spirit of friendship and cooperation that started in 2005 with the launch of the Tutankhamun exhibition in Los Angeles, Norman explained, praising its efforts in promoting Egypt as a tourist destination, which opened the door for countless travellers to explore its beauty and wonders.

      “As we celebrate this milestone of two decades of friendship and support, let us not forget the importance of preserving and cherishing this heritage for future generations. May we continue to work hand in hand, nurturing the bond between our nations and sharing the wonders of Egypt with the world,” Norman added. 

      The carved, wooden coffin will be the star attraction in the exhibition, which includes over 181 rare objects, like glittering golden masks, exquisite jewellery, amulets, and animal sarcophagi, said Kim McKay AO, the Australian Museum’s director and CEO.

      “This beautiful sarcophagus is a work of inestimable value and a powerful symbol of one of the greatest leaders of the ancient world. Egyptians worshipped their Pharaohs, and their devotion to Ramses II can be seen through the craftsmanship of the coffin,” McKay explained. 

      “This international collaboration between the two countries, as well as our exhibition partners, Neon Global and World Heritage Exhibitions, marks a new chapter in the way we share culture with our visitors and is an opportunity for the Australian Museum to enhance its global reputation and consolidate these valuable partnerships,” he added. 

      Through the priceless artefacts of the exhibition, the whole world will see how the pharaohs made their glory through work and creativity.

      The exhibition’s journey abroad had its first stop in Houston in November 2021, second stop in San Francisco in August 2022, and third stop in Paris in April 2023.

      ‘I want that coffin’: How Australia secured ancient Egyptian treasure
      ‘I want that coffin’: How Australia secured ancient Egyptian treasure

      The sarcophagus of one of Ancient Egypt’s greatest pharaohs is set to make the rare journey to Australia after the Australian Museum negotiated a loan of the priceless antiquity for its upcoming antiquity blockbuster exhibition.

      The sarcophagus once contained the mummified remains of Ramses II, who ruled for almost 67 years during the 13th century BC and oversaw major military conquests and monumental construction projects while fathering more than 100 children.

      It will join 181 priceless artefacts and ornate treasures to go on public display at the museum next month, with the sarcophagus the star attraction of its Ramses & The Gold of the Pharoahs blockbuster. It’s the first of three exhibitions on Ancient Egypt opening in Sydney, Canberra and Melbourne in the next several months.

      The exceptional loan was announced by the Egyptian government in Cairo on Monday evening Australian time as renowned archaeologist, Dr Zahi Hawass, revealed his team had made major discoveries while excavating the burial chamber of the 19th Dynasty king. These include never-before-seen funerary texts and burial chamber reliefs ushering the king into the afterlife, and showing Ramses’ god-like status in ancient Egypt.

      Archaeologists say they are inching closer to finding the passage linking Ramses’ burial chamber with that of his sons in the Valley of the Kings, near Luxor. The cedar coffin of Ramses II now on its way to Sydney had been included in the Paris leg of the multi-city exhibition tour of ancient Egyptian artefacts, in recognition of the French conservators who helped save the mummy from decay 50 years ago.

      It was to have returned to Cairo until museum chief executive Kim McKay intervened.

      “I walked up to the Minister of Tourism in Egypt, a very charming man, and introduced myself, and he did this beautiful thing of kissing my hand. And I said, ‘I’m Kim from Australia, and I want that coffin’. He laughed. We got chatting, and he said he would see what he could do.

      “This beautiful sarcophagus is a work of inestimable value and a powerful symbol of one of the greatest leaders of the ancient world. Egyptians worshipped their Pharaohs, and their devotion to Ramses II can be seen through the craftsmanship of the coffin.”

      Costs of transporting the coffin to Australia will be covered by ticket admission, Ms McKay said.

      Hawass says proceeds the Egyptian government receives from the ten-city blockbuster tour, of which Sydney is the fourth stop, is helping conserve the tomb and its newly discovered contents including those showing Ramses with the Lord of Death and Rebirth, Osiris.

      Thousands of tonnes of rubble have been removed from the flood-damaged tomb which, at 200 metres long, is the largest royal tomb in the Valley of the Kings.

      “The tomb of Ramses had been completely damaged by floods and nobody had excavated the tomb,” Hawass says. “Now, I’m looking for the tunnel from the burial chamber of Ramses II to the tomb of his sons.

      Egyptian law now forbids the transport of royal mummies abroad which means the coffin is as close as Australian audiences will likely ever come to one of ancient Egypt’s greatest kings.

      The discoveries and exhibition only add to the growing stature of Ramses II, whose historical significance has been largely overshadowed by the legend of the boy king Tutankhamun.

      Ramses is commonly associated with the figure who was in power during the biblical Book of Exodus, which tells the story of the Israelites leaving Egypt after years of slavery, under the leadership of Moses.

      “If I discover this tunnel it will be another great discovery. I’m working right now in the Valley of the Kings. Because of this exhibit to the public, we will be able to open this tomb to the public in maybe two or three years maximum.”

      NEON celebrates two million visitor milestone for Avatar: The Experience at Gardens by the Bay
      NEON celebrates two million visitor milestone for Avatar: The Experience at Gardens by the Bay

      NEON, global experience entertainment company, has announced that Avatar: The Experience at Gardens by the Bay in Singapore has welcomed two million visitors within its first 11 months of operation. Produced by NEON, the immersive experience made its debut in the Cloud Forest on 28 October 2022, and on 9 October 2023, Alex Wu, visiting with his family became the 2,000,000th guest.

      This historic occasion was celebrated by NEON in collaboration with its prestigious partners, Gardens by the Bay, Disney Location-Based Experiences, and Lightstorm Entertainment, which is led by James Cameron and Jon Landau.

      The success of this experience has been ascribed to the huge popularity of the Avatar movie, as well as outstanding reviews and the recent Outstanding Attraction Experience award at the Singapore Tourism Awards, which was revealed in May 2023.

      On 12 August 2023, Avatar: The Experience had 11,000 visitors in a single day—the largest daily attendance since the venue’s opening.

      Explore Pandora’s wonders

      This immersive experience has captivated both local and foreign viewers, drawing inspiration from the first and third highest-grossing films of all time, Avatar and Avatar: The Way of Water. In order to give more attendees the chance to experience Pandora’s wonders, the event is scheduled to run through 1 January 2024.

      Executive chairman & group CEO of NEON, Ron Tan says: “It is beyond our imagination to be able to welcome our 2,000,000th visitor in less than a year right here at the iconic Cloud Forest.

      “The support from our collaborators at Disney Location-Based Experiences, Lightstorm Entertainment, the Singapore Tourism Board and Gardens by the Bay, has made Avatar: The Experience a truly spectacular creative endeavor, and one that continues to delight the people of Singapore, and travelers from all over the globe.”

      Avatar: The Experience, housed in the spectacular Cloud Forest at Gardens by the Bay, enhances visitor experiences with remarkable, engaging, and eye-catching content spread over five distinct zones inside the 4000-square-metre glass dome. Here, visitors explore the alien planet Pandora, taking in its bioluminescent settings, interacting with its enigmatic wildlife, and learning about the fascinating Na’vi culture.

      Earlier this month, NEON Group Ltd. announced a new partnership with Itochu Property Development, Ltd. and Sankei Building Co., Ltd. establishing the foundation for its strategic expansion in Japan.

      Top image: From left to right: Mr Alex Wu and his family, Ms Olivia Sim, executive director, international business integration and global development, The Walt Disney Company, Mr George Gross, senior vice president and managing director, Walt Disney Attractions Japan and Walt Disney Imagineering Japan, and Mr Welby Altidor, NEON Group chief creative and innovation officer.

      AVATAR: THE EXPERIENCE Celebrates Two Million Visitors!
      AVATAR: THE EXPERIENCE Celebrates Two Million Visitors!

      9 October, 2023 – Avatar: The Experience at Gardens by the Bay has just achieved this incredible milestone within its first 11 months of operation. This immersive experience, produced by NEON, held its world premiere inside Cloud Forest on 28 October 2022, and, today, welcomed Mr. Alex Wu and his family as the 2,000,000th visitors.

      From left to right: Mr. Alex Wu and his Family, Ms. Olivia Sim, Executive Director, International Business Integration and Global Development, The Walt Disney Company, Mr. George Gross, Senior Vice President and Managing Director, Walt Disney Attractions Japan and Walt Disney Imagineering Japan, and Mr. Welby Altidor, NEON Group Chief Creative and Innovation Officer.

      NEON, along with their esteemed partners, Gardens by the Bay, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment, celebrated this momentous occasion. The vast popularity of the Avatar films, remarkable reviews, and the recently received Outstanding Attraction Experience award at the Singapore Tourism Awards announced in May 2023, have all attributed to the successful engagement at this experience. Additionally, Avatar: The Experience recorded 11,000 visitors in one day, 12 August 2023, which is the highest daily attendance to date since opening.

      Inspired by Avatar, and Avatar: The Way of Water, the first and the third highest-grossing films of all time, this experience has been captivating Singaporean as well as international audiences. The event plans to continue through 1 January, 2024 for more guests to witness the wonders of Pandora.

      Executive Chairman & Group CEO of NEON, Mr. Ron Tan said, “It is beyond our imagination to be able to welcome our 2,000,000th visitor in less than a year right here at the iconic Cloud Forest. The support from our collaborators at Disney Location-Based Experiences, Lightstorm Entertainment, the Singapore Tourism Board and Gardens by the Bay, has made Avatar: The Experience a truly spectacular creative endeavor, and one that continues to delight the people of Singapore, and travelers from all over the globe.”

      Avatar: The Experience, set within the visually stunning Cloud Forest at Gardens by the Bay, elevates guest visits with impressive, interactive and striking content throughout five different zones within the 4000 square meter glass dome. Here, guests journey through the alien world of Pandora, witnessing its bioluminescent environments, engaging with its mystical creatures and flora, and sharing in the captivating culture of the Na’vi.

      Avatar: The Experience operating hours are from 9 am to 9 pm daily. Book tickets now at www.AvatarTheExperience.com or through our official venue partner, Gardens by the Bay. www.gardensbythebay.com.sg

      From 1 October, 2023, Singapore Residents can enjoy Avatar: The Experience at the usual resident rates when the purchase is made with a local credit/debit card. For more information on the Singapore Resident Promotion

      For more information please visit: www.AvatarTheExperience.com

       

      Atlanta’s Luscious Jurassic World Exhibition Will Only Be Around Through Next Month
      Atlanta’s Luscious Jurassic World Exhibition Will Only Be Around Through Next Month

      Atlanta’s own Isla Nublar is coming to a close in November, the perfect opportunity to meet your favorite dinos while you can. Grab your tickets!

      The Jurassic Exhibition is one of its kind in Atlanta, harnessing the power of state-of-the-art animatronics and the nostalgia of the beloved Jurassic World saga to bring a true prehistoric wonderland to life. As you step through the magnificent Jurassic Park arch (and fight off the urge to hum that legendary theme song), Isla Nublar stands in all of its glory. 

      Dinosaurs like the towering Brachiosaurus, the scary Indominus Rex and the adorable Little Bumpy come out of the screen and onto the floors of Pullman Yards. Young and old alike will get to learn more about those (sometimes not so) gentle giants, especially at the Hammonds Creation Lab, where John Hammonds’ theories come alive. Kids will get to excavate fossils, unleash their inner paleontologist and so much more. 

      You’re gonna want to run to Pullman Yards to discover Isla Nublar in its luscious fullness — Grab tickets before the experience leaves the ATL next month!

      “Isla Nublar is just a few minutes away.” What a crazy thing to say, and yet the world of the acclaimed cinema franchise is so close to reach. At ATL’s historic Pullman Yards, you’ll find this luscious prehistoric land — waiting only on you to be discovered. Aided with the latest animatronics technology, Jurassic World: The Exhibition recreates your favorite dinos in XXL! Run a hand through their pebbly skin and feel what it must’ve been like to pet an actual dinosaur… scales and all. 

      That’s probably what John Hammond had in mind when he got the idea for Jurassic Park: bringing people from all walks of life to discover the magic of dinosaurs. And while that promise didn’t quite hold up in the movies (let’s be honest, the films kept on showing us why it was such a bad idea), you have the opportunity to fulfill his dream, right here in the ATL! No need for tranquilizer guns, since you won’t actually be chased by any dinosaurs — and you can bring the entire family since it’s a super safe environment. A few thrills here and there, but no jump scares, we promise! 

      Jurassic World: The Exhibition has been charming ATLiens since its opening last May, and since then it’s amassed great reviews: 

      Our family had an awesome awesome time. We really didn’t expect the experience. It was fantastic, from our youngest at 3 to oldest, 70.” Sandy A.  

      Such an awesome experience! The detail was great and I really appreciated the smaller groups to ensure we were all able to see everything.” Madison S. 

      Wow!! Definitely surpassed my expectations. This was very well done you can tell they put a lot of work into it.” Rachel M.

      NEON announces partnership supporting growth in Japan
      NEON announces partnership supporting growth in Japan

      Group enters joint venture with Itochu Property Development, Ltd. and Sankei Building Co., Ltd.

      NEON Group Limited, a global leader in creating and producing immersive experiences, has announced a new partnership with Itochu Property Development, Ltd. and Sankei Building Co., Ltd. establishing the foundation for its strategic expansion in Japan.

      This collaboration offers NEON the opportunity to benefit from the expert knowledge and extensive network of Itochu Property Development, Ltd. and Sankei Building Co., Ltd.’s various business lines. This will facilitate multi-faceted projects, including identifying and securing venues in cities across Japan for NEON Group Limited’s internationally acclaimed IP experiences.

      Ron Tan, executive chairman and Group CEO of NEON, comments: “This joint venture is a testament to our unwavering commitment to creating epic experiences for our audiences in Japan and around the world.

      “The evolution and convergence of experiences and real estate is an emerging and inevitable trend and we are excited to embark on this journey with Itochu Property Development, Ltd. and Sankei Building Co., Ltd. to bring about extensive business opportunities for us as well as for our prominent venture partners here in Japan.”

      Strategic expansion in Japan

      Through this partnership, NEON will have the opportunity to take advantage of the vast networks and operational excellence of both the Itochu Group and the FUJI SANKEI COMMUNICATIONS Group. This will help to accelerate the Group’s expansion plan in Japan and create new, exciting opportunities for NEON and its valued collaborators.

      NEON remains committed to delivering immersive experiences that will enchant visitors across the globe, as the Group develops its activities and engages a bigger audience in Japan.

      Last month, NEON revealed that Ramses & the Gold of the Pharaohs, which is showing in Sydney later this year, will be the largest cultural exhibition to visit Australia in over a decade.

      The exhibition will be on show at the Australian Museum and is a collaboration between World Heritage Exhibitions, NEON Global and the Houston Museum of Natural Science, with support from Egypt’s Ministry of Tourism and Antiquities. 

      JURASSIC WORLD: THE EXHIBITION Roars Into Berlin On December 1, 2023 For A Limited Engagement Video Play Button
      JURASSIC WORLD: THE EXHIBITION Roars Into Berlin On December 1, 2023 For A Limited Engagement

      TICKETS ARE ON PRE-SALE OCTOBER 6, 2023

      Tickets Public On-sale October 9, 2023

      Berlin, Germany (October 4, 2023) – The award-winning Jurassic World: The Exhibition is roaring into Berlin this December and will run for a limited time at the city quarter Urban Banks, Rathenau-Hallen. Following the phenomenal success of the completely sold-out engagement in Cologne, this enormous and immersive experience celebrates 30 years of the franchise that began with the ground-breaking Jurassic Park film from Universal Pictures and Amblin Entertainment. Fans can now register on the website www.jurassicworldexhibition.de/berlin for the presale, which will begin on October 6 at 10 a.m. exclusively on www.ticketmaster.de. Registered fans will have the exclusive opportunity of getting advance tickets. The public sale will start on October 9.

      Jurassic World: The Exhibition is a family-friendly exhibit of massive proportions based on one of the biggest blockbuster franchises in cinema history. Visitors walk through the iconic “Jurassic World gates, explore richly themed environments, encounter a life-sized brachiosaurus, velociraptors, and the most fearsome dinosaur of all, the mighty tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam amongst these breathtaking creatures, and even interact with baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous from Universal Pictures, Amblin Entertainment and DreamWorks Animation, currently streaming on Netflix.

      Jurassic World: The Exhibition, one of the fastest selling exhibitions in history since its launch with over five million tickets sold, is now on its way to Berlin. Following an initial launch in Melbourne, Australia, Jurassic World: The Exhibition has become a global success with over five million visitors since 2016. The exhibition has opened its gates to excited fans in cities around the world, including Cologne, Toronto, London, Atlanta, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou, Shanghai, and most recently Sydney, Australia.

      What They’re Saying About Jurassic World: The Exhibition

      Ron Tan, executive chairman & group CEO of NEON said, “It is indeed exciting that we are able to bring Jurassic World: The Exhibition from Cologne to Berlin. With our recent win of the Best Visitor Experience Award in London and record-breaking visitor numbers around the globe, we are confident that Jurassic World fans in Berlin will be in awe at this immersive experience! Thank you to our partners for making this possible and I look forward to welcoming huge crowds to our experience.”

      Andreas Waschk, CEO of the Explorado Group said: “After achieving tremendous success with sold-out days every day and a total of 340,000 tickets sold in Cologne, we are thrilled to bring this extraordinary exhibition to the city quarter Urban Banks in Berlin. Fans now have the incredible opportunity to experience life-size dinosaurs up close.”

      Michael Silver, President of Global Business Development of Universal Destinations & Experiences said, “We are delighted that Jurassic World: The Exhibition is launching in the German capital of Berlin. This amazing exhibition has thrilled and awed more than five million guests, who are given the opportunity to come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the beloved global franchise.  We thank Neon and Explorado Group for bringing this fantastic opportunity to Berlin and are confident that fans of all ages will cherish this adventure 65 million years in the making.”

      Information and Tickets

      Jurassic World: The Exhibition will be presented starting Friday, 1 December 2023, for a limited time at Urban Banks, Rathenau-Hallen, in Berlin. Tickets will be on pre-sale October 6, 2023, at 10 a.m. exclusively on www.ticketmaster.de.The general ticket sale will start October 9, 2023, at 11 a.m.

      General admission prices for Jurassic World: The Exhibition start at 17,50 € € for children (ages three and up). Family and group tickets are also available as well as special pricing for senior citizens and students. Please note that all tickets are valid for a specific time slot.

      Location

      Urban Banks Berlin, Rathenau-Hallen

      Wilhelminenhofstraße 83-85

      12459 Berlin

      www.urbanbanksberlin.com

      Facebook: facebook.com/expohalleurbanbanks

      Instagram:  instagram.com/expohalle.urban.banks.berlin

      For further information about Jurassic World: The Exhibition, please visit www.jurassicworldexhibition.de/berlin.

      The exhibition engages audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World franchise and is produced in conjunction with Universal Live Entertainment, NEON, Explorado and Animax Designs – the creators of the lifelike animatronic dinosaurs.

       

      Life-size dinosaurs will stay in Mississauga for a while longer
      Life-size dinosaurs will stay in Mississauga for a while longer

      The dinosaurs will continue to roam Mississauga for a few months longer.

      A collection of prehistoric giants that took up residence right beside Square One Shopping Centre this past April will stay in town until early January.

      Organizers of Jurassic World: The Exhibition say the 20,000-sq.-ft. touring show that allows guests of all ages to get up close with life-size versions of the king of dinosaurs, Tyrannosaurus rex, in addition to the ferocious Velociraptors and the more friendly Brachiosaurus, and many more, will continue until Jan. 3, 2024.

      In an email to insauga.com, a spokesperson for the exhibit, which features up-close looks at 16 dinosaurs, said the show is being extended at Square One “due to phenomenal demand.”

      The spokesperson added that the extended show will allow “dino-loving families and cinephiles to have the ultimate dinosaur experience through the holiday season.”

      The opening at Square One back in April marked the touring show’s Canadian debut.

      Organizers said at the time that people were in for a real treat when coming to see the show.

      “Humans and dinosaurs have never shared a planet together, but that doesn’t stop our endless fascination with the creatures that roamed the earth millions of years ago,” organizers said earlier of the interactive exhibit that features life-size dinosaurs, cutting-edge technology and richly themed prehistoric environments.

      “Now, for the first time in Canada, audiences will be treated to one of the most compelling, life-like dinosaur exhibitions touring today.”

      Inspired by one of the biggest blockbuster movie series in cinema history, Jurassic World: The Exhibition provides to visitors a “cinematic universe come to life through innovative animatronic technology and immersive installations including Land of the Giants, Creation Lab, T. rex Kingdom, The Raptor Experience, Gyrosphere Valley and more.”

      The exhibition is located on a stand-alone space beside Square One, at 199 Rathburn Rd. W.

      It’s produced by NEON, a global leader in immersive and epic experiences, and presented in conjunction with Universal Live Entertainment.

      For more information and tickets, click here.

      Step into the prehistoric past at Jurassic World: The Exhibition
      Step into the prehistoric past at Jurassic World: The Exhibition

      It takes a lot to compete with the blockbuster-level magic of the Jurassic World film franchise, but Jurassic World: The Exhibition rises to the occasion. Billing itself as “the closest you’ll come to live dinosaurs,” the immersive exhibition is the latest interactive experience to come to Pullman Yards, the former industrial complex located in Atlanta’s Kirkwood neighborhood. The 25,000-square-foot experience, produced by entertainment company NEON, allows visitors to come face-to-face with life-size, meticulously rendered animatronic dinosaurs. Exhibit environments are just as carefully considered, showcasing memorable locations from the films, such as the Hammond Creation Lab, which houses baby dinosaurs and a wall of amber-preserved mosquitos. 

      The spectacle starts early. After walking through the iconic main gate from the Jurassic World park entrance, visitors will emerge into a forest of ferns and be greeted by a sky-scraping Brachiosaurus. Other highlights include a “feeding” of the Jurassic World trilogy’s hybrid dinosaur, Indominus rex; a training session with Blue, Chris Pratt’s prodigious Velociraptor; and a fearsome encounter with fan-favorite predator, Tyrannosaurus rex. Helpful tour docents and numerous hands-on educational features—from dig sites to touch screen kiosks—add real-world context for the many extinct animals throughout the attraction. 

      Jurassic World: The Exhibition premiered in 2016 and has since traveled to several major cities across the globe, including London, Madrid, and Seoul. “The sheer size and detail of these dinosaurs create a sense of awe and wonder that’s hard to replicate elsewhere,” says Zoe Tan, senior vice president of business development for the Americas at NEON. “The exhibition draws in enthusiasts and families looking to engage with the series in a tangible way.” It’s a little taste of the ancient world—no time machine required.

      NEON Group Forms Joint Venture with Itochu Property Development and Sankei Building for Strategic Expansion in Japan
      NEON Group Forms Joint Venture with Itochu Property Development and Sankei Building for Strategic Expansion in Japan

      Singapore, 2 October 2023 – NEON Group Limited (“NEON”, the “Company”/collectively with its subsidiaries, the “Group”), a global leader in creating and producing immersive experiences, enters into a joint venture with Itochu Property Development, Ltd. and Sankei Building Co., Ltd., laying the cornerstone for the Group’s strategic expansion plans in Japan.

      This partnership presents an exciting opportunity for NEON to leverage on the expertise and vast network of the various business lines of Itochu Property Development, Ltd. and Sankei Building Co., Ltd. on multi-prong collaborations, including identifying and securing venues in Japan for showcasing the Group’s world-renowned IP experiences, allowing the company to bring their unique brand of experiential entertainment to audiences across cities in Japan.

      “This joint venture is a testament to our unwavering commitment to creating epic experiences for our audiences in Japan and around the world,” said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. “The evolution and convergence of experiences and real estate is an emerging and inevitable trend and we are excited to embark on this journey with Itochu Property Development, Ltd. and Sankei Building Co., Ltd. to bring about extensive business opportunities for us as well as for our prominent venture partners here in Japan.”

      This alliance also opens up the potential for NEON to tap into the extensive networks and operational excellence of both the Itochu Group and the FUJI SANKEI COMMUNICATIONS Group to expedite the Group’s growth trajectory in Japan, fostering new and exciting opportunities for NEON and their valued partners.

      NEON is eagerly looking forward to the incredible journey ahead, fuelled by the collaboration with Itochu Property Development, Ltd. and Sankei Building Co., Ltd. As the Group expands its operations, and connect with a broader audience in Japan, NEON remains dedicated to delivering immersive experiences that will captivate the hearts and minds of our visitors all over the world.

       

      NEON reveals biggest cultural exhibition to visit Australia in over 10 years
      NEON reveals biggest cultural exhibition to visit Australia in over 10 years

      Ramses & the Gold of the Pharaohs opens at the Australian Museum on 18 November 

      NEON, a global experience entertainment company, has revealed that Ramses & the Gold of the Pharaohs will be the biggest cultural exhibition to visit Australia in over 10 years when it goes on show in Sydney later this year.

      The exhibition will open on 18 November at the Australian Museum, where it will include an exclusive interactive experience. In this, visitors will be able to see 181 exhibits, many of which have not been seen outside of Egypt before. Gold treasures, jewellery, mummified animals, royal masks, amulets and sarcophagi are among the objects to go on show.

      Most powerful pharaoh of all time

      All of the items in Ramses & the Gold of the Pharaohs are on loan to the exhibition from Egypt’s Supreme Council of Antiquities and originated from Egyptian museums and historic sites. Dr Mostafa Waziry, Secretary-General of Egypt’s Supreme Council of Antiquities and renowned archaeologist, began the Ramses countdown at the Australian Museum.

      Waziry says: “Mystery surrounds Egypt’s origins, religions and monumental architecture – many of which were built during the reign of Ramses II, 1279 to 1213 BC. This ability to transcend age and time has ensured the Egyptians have an eternal place in history, and I invite visitors to discover for themselves why Ramses II is often regarded as the greatest, most celebrated, and most powerful pharaoh of all time.”

      Ramses & the Gold of the Pharaohs gives visitors a glimpse into the life and achievements of King Ramses II, also known as Ramses the Great. Ramses the Great had the second-longest reign of any Ancient Egyptian pharaoh and ruled the country for nearly 67 years.

      He lived to be approximately 92 years old and came to symbolise Ancient Egypt’s strength and prosperity during the New Kingdom period, 1539-1075 BC, when Egyptian civilisation was at its peak. Ramses was known as a powerful warrior who brought peace among his neighbours, oversaw a vast building scheme – which featured numerous massive monuments to himself – and is thought to have fathered more than 100 children.

      Ramses & the Gold of the Pharaohs also includes a virtual reality tour of two of Ramses’ most remarkable monuments: the Tomb of Queen Nefertari, and the temples of Abu Simbel.

      Inspiring Australian Egyptologists

      The Australian Museum in Sydney will be the next host of the exhibition, which is a collaboration between World Heritage Exhibitions, NEON Global and the Houston Museum of Natural Science, with support from Egypt’s Ministry of Tourism and Antiquities. Sydney is the only city in the region to host Ramses & the Gold of the Pharaohs, and this leg of the exhibition tour is funded by the NSW Government through the Create NSW Blockbusters Funding initiative.

      The Hon John Graham, NSW minister for arts, music, night-time economy, jobs and tourism, comments: “Egypt was one of the most powerful civilisations in the centre of the ancient world, and we are thrilled some of the greatest Egyptian treasures are coming to Sydney with Ramses & the Gold of the Pharaohs. This is a magnificent exhibition, set to produce a new generation of young Australian Egyptologists. I encourage all Australians to experience this once-in-a-lifetime opportunity to see these magnificently preserved 3,300-year-old artefacts at the Australian Museum.”

      “The Australian Museum is thrilled to present these exceedingly rare objects in an exhibition where visitors can appreciate their astonishing beauty and enduring history first-hand,” adds Kim McKay AO, director and CEO of the Australian Museum. “Ancient Egypt holds intrigue and fascination for all age groups, and I know Ramses & The Gold of the Pharaohs in Sydney will introduce the mystery of the pharaohs to new generations of locals and visitors alike.”

      John Norman, World Heritage Exhibitions CEO, concludes: “Our team has created an amazing experience celebrating the greatest Pharaoh in Egypt’s history and the reaction from people has surpassed our highest expectations. We are so excited to bring the exhibition to Sydney and know Australians are going to be similarly amazed.”

      Ramses & the Gold of the Pharaohs is a touring exhibition and has previously been shown in Houston, San Francisco and Paris.

      NEON celebrated a scholarship with the Singapore University of Technology and Design (SUTD) earlier this year. NEON is a leader in providing immersive IP experiences to audiences worldwide, yet its dedication to the entertainment industry goes beyond delivering exceptional experiences. It also recognises the importance of education, with a focus on preparing the younger generation for the evolving demands of the sector.

      JURASSIC WORLD: THE EXHIBITION Opens Its Gates For The Sydney Premiere At Superluna Pavilion In Sydney Olympic Park
      JURASSIC WORLD: THE EXHIBITION Opens Its Gates For The Sydney Premiere At Superluna Pavilion In Sydney Olympic Park

      Sydney, Australia (25 September 2023) – JURASSIC WORLD: THE EXHIBITION has officially opened its iconic gates to explorers who have been eagerly awaiting their first opportunity to step foot inside Jurassic World and get closer to life-sized dinosaurs than ever before.

      Jurassic World: The Exhibition is a family-friendly exhibit of massive proportions based on one of the biggest blockbuster franchises in cinema history. Visitors walk through the iconic “Jurassic World gates, explore richly themed environments, encounter a life-sized brachiosaurus, velociraptors, and the most fearsome dinosaur of all, the mighty Tyrannosaurus Rex. Guests will be able to imagine what it would have been like to roam amongst these breathtaking creatures, and even interact with baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous from Universal Pictures, Amblin Entertainment and DreamWorks Animation, currently streaming on Netflix.

      Jurassic World: The Exhibition has now become one of the fastest selling exhibitions in history since its launch with nearly six million tickets sold in 16 cities around the globe.

      “We are truly excited to bring Jurassic World: The Exhibition to Sydney for the very first time,” said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. “This immersive experience featuring amazing lifelike dinosaurs that are powered by ANIMAX, our animatronics powerhouse, will definitely be an unforgettable experience for all our visitors here in Sydney!”

      “After months of planning and anticipation, we are thrilled to finally be opening the gates to Jurassic World: The Exhibition to thousands of our excited Sydney fans.  We knew that ticket pre-sales for this exhibition were going to be strong but the level of demand has really been unprecedented so we can’t wait to get it underway” said Andy Edwards and Justin James, Co-CEOs of SuperLuna.

      Tickets available now for a limited time at the newly reimagined 3,000 sqm SuperLuna Pavilion, Sydney Showground at Sydney Olympic Park. jurassicworldexhibition.com.au.  Admission to Jurassic World: The Exhibition starts at $39 for children (ages three and up) and $49 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students.

      For further information about Jurassic World: The Exhibition, please visit Jurassicworldexhibition.com.  Follow along on social media Facebook, Twitter and Instagram and use hashtag #JWEXHIBITION to join the conversation.

      The exhibition engages audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World franchise and is produced by NEON in conjunction with Universal Live Entertainment, SuperLuna, Masterworks, Sony Music Entertainment Australia, and Animax Designs – the creators of the lifelike animatronic dinosaurs.

      Wrapped and ready — Exhibition of ancient mummies from around the world coming soon to Playhouse Square Video Play Button
      Wrapped and ready — Exhibition of ancient mummies from around the world coming soon to Playhouse Square

      CLEVELAND — Playhouse Square is getting ready to knock ‘em dead with a new traveling exhibition featuring the largest exhibition of real mummies and related artifacts ever assembled.

      “Mummies of the World: The Exhibition” opens at The Corner Gallery in the Playhouse Square District on Sept. 23 for a limited engagement, open to the public on Thursdays through Sundays, according to a news release from organizers.

      The exhibition will bring visitors face-to-face with ancient history with a collection of ancient mummies and artifacts from Europe, South America and Ancient Egypt.

      “There are interactive kiosks throughout. There are multimedia displays,” said David Greene, Playhouse Square’s Senior VP of Marketing. “So you can interact with and do a great deal of learning about the mummification process, about the science behind it. All of the mummies are real people; they all have stories.”

      The Corner Gallery is located at 1305 Euclid Avenue.

      For more information on the exhibit and to purchase tickets, click here.

       

      Mummies of the World: The Exhibition coming to Playhouse Square’s new exhibition space
      Mummies of the World: The Exhibition coming to Playhouse Square’s new exhibition space

      CLEVELAND, Ohio — Playhouse Square is adding traveling exhibitions to its portfolio of entertainment offerings. First up is “Mummies of the World: The Exhibition,” opening Sept. 23 at The Corner Gallery, the district’s new exhibition space located in the former Cowell & Hubbard restaurant.

      “Mummies of the World is one of the most popular traveling exhibitions in North America, and we are thrilled to host it at Playhouse Square in The Corner Gallery,” said Playhouse Square Senior Vice President of Programming David Greene in a press release. “We are excited that this exhibit will allow us to further activate the Playhouse Square District and give guests – both new and returning – different, exciting and memorable experiences when they come and visit.”

      “Mummies of the World” is described as the largest exhibition of real mummies and related artifacts ever assembled. Previous stops in Miami, St. Louis and Hartford featured the mummified remains of 40 humans and animals, though the exhibition’s producer, World Heritage Exhibitions, says content may vary by market. The collection includes mummies from Europe, South America and Ancient Egypt. Artifact displays provide a window into these ancient civilizations, while multimedia exhibits illustrate how modern science plays a role in unlocking their mysteries.

      “We say that ‘inside every mummy is a story waiting to be told’ and Mummies of the World tells thousands of years of captivating history,” said John Norman, President of World Heritage Exhibitions. “Visitors to the exhibition are in for a fascinating journey highlighted by real stories of real people. Throughout this exhibition, we really get to know these individuals and families, who, in many cases, were everyday people just like you and me. It’s that common humanity which truly connects us and brings history alive, creating a unique learning experience for visitors or all ages.”

      In its announcement, Playhouse Square cautioned the show might not be suitable for younger children and acknowledged there are differing cultural and religious views on the display of deceased individuals. “Mummies of the World: The Exhibition” will run Thursday-Sunday through at least January at The Corner Gallery at 1305 Euclid Ave. Tickets, ranging in price from $10 for students to $24.95 for adults, are available now at playhousesquare.org/mummies or by calling 216-241-6000.

      The new venue, along with the upcoming opening of Fresh Garden Café in the former Dynomite Burgers kiosk in U.S. Bank Plaza, is part of an effort to liven up the city’s theater district. Included in that is the free outdoor concert by Andy Grammar and new marquee lighting ceremony on Sept. 28.

      “Between our incredible line-up of performances in our theaters to our fantastic eateries and the addition of these new venues and special events, the Playhouse Square District will be brimming with energy, and we are excited to welcome everyone to take part in these experiences,” Playhouse Square President & CEO Craig Hassall said.

      Harry Potter: Visions of Magic – An All-New Interactive Art Experience, Inspired by the Wizarding World™, to Host its World Premiere at the Odysseum In Cologne, Germany
      Harry Potter: Visions of Magic – An All-New Interactive Art Experience, Inspired by the Wizarding World™, to Host its World Premiere at the Odysseum In Cologne, Germany

      GRAND OPENING DECEMBER 8, 2023

      TICKETS FROM 07 SEPTEMBER 2023 ON PRESALE

      Cologne, September 04, 2023 – Warner Bros. Discovery Global Themed Entertainment, NEON and Explorado Group have announced the location of the world premiere of Harry Potter: Visions of Magic. This unique multimedia spectacle will be shown at the ODYSSEUM in Cologne, Germany for a limited time beginning December 8, 2023.

      Fans can now register on the website www.HarryPotterVisionsOfMagic.de for the presale, which will begin on September 7 at 10 a.m. CEST. Registered fans will have the exclusive opportunity of getting their tickets in advance. The general presale will start on September 12.

      Harry Potter: Visions of Magic created by Warner Bros. Discovery Global Themed Entertainment and NEON is an evocative and interactive art experience exploring some of the most mysterious corners of the Wizarding World™ across a 3,000 square meter venue. Discover a series of artistic and immersive environments inspired by enigmatic places in the magical community, like the Room of Requirement, Newt’s Menagerie, the Ministry of Magic, and more. Responsive video content, bold architecture, and original soundscapes create breathtaking multi-sensory installations, while interactive technology invites guests to illuminate the invisible, revealing visions of magic that bring the entire experience to life.

      “This experience will showcase our iconic franchise in a way that fans have never seen or experienced before,” said Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment. “We’re really excited for guests to interact with the Wizarding World in this innovative way, including with some elements and locations that will be seen for the first time ever in a touring experience.”

      “We’re excited to partner with Warner Bros. Discovery Global Themed Entertainment to deliver this unique experience for the first time ever,” said Ron Tan, Executive Chairman & Group CEO of NEON. “Whether you have been a fan of Harry Potter and Fantastic Beasts for decades, or are just now discovering these rich stories, expect to be taken on a journey like none other.”

      “We are thrilled and incredibly proud to be apart of the world premiere of Harry Potter: Visions of Magic at the ODYSSEUM in Cologne. This extraordinary art experience will not only captivate the hearts of Harry Potter fans, but also create unforgettable moments for them,” says Andreas Waschk, CEO of the Explorado Group.

      Information and Tickets

      Harry Potter: Visions of Magic will be showcased for a limited time at the ODYSSEUM in Cologne, starting from December 8, 2023. Presale tickets will be available on September 7 at www.HarryPotterVisionsOfMagic.de, with general ticket sales beginning on September 12.

      Admission prices for Harry Potter: Visions of Magic start at 20.90 €. This interactive experience is recommended for individuals aged 12 and above. Family and group tickets, as well as discounted prices for seniors, and students are available. Please note that tickets are valid for a specific time slot.

      More information about Harry Potter: Visions of Magic is available on www.HarryPotterVisionsOfMagic.de.

      Harry Potter: Visions of Magic on Social Media

      facebook.com/HarryPotterVisionsOfMagic

      instagram.com/HarryPotterVisionsOfMagic

      #HPVOM

      Jurassic World: The Exhibition is roaring into Sydney this month
      Jurassic World: The Exhibition is roaring into Sydney this month

      Welcome to Jurassic World.

      It’s hard to believe it’s been 30 years since the film franchise began with the 1993 movie Jurassic Park. To celebrate the momentous anniversary, Jurassic World: The Exhibition has been touring the world and will finally make its debut Down Under when it opens in Sydney at the end of September. 

      Don’t fret, this isn’t a bunch of scientists trying to recreate the dinosaur species, even though it may look that way. The engineers behind this incredible exhibition are playing with life-like animatronics. 

      Your journey through the exhibition will begin onboard a ferry taking you to Isla Nublar, the island where dinosaurs were bred in Jurassic Park. Here, you’ll be able to walk through the iconic ‘Jurassic World’ gates and encounter a life-sized brachiosaurus, velociraptors, and the fearsome Tyrannosaurus Rex. Younger fans of children’s show Camp Cretaceous will be able to snap a selfie with baby dino, Bumpy.

      Rex Kingdom is the highlight, set up with replica high-voltage fences from the films and a moving, life-size meat-eating T.Rex that will make those with nerves of steel jump. The exhibition is family friendly, this might be one you want to skip if you have younger kids in tow as it could be nightmare inducing.

      Jurassic World: The Exhibition will be presented starting Friday, September 22, for a limited time at the newly reimagined 3,000 sqm SuperLuna Pavilion, Sydney Showground at Sydney Olympic Park. 

      Admission starts at $39 for children (ages 3+) and $49 for adults (ages 16+). For more information or to book, visit jurassicworldexhibition.com.au

      Clever Girl: A Roaming Seven-Foot Velociraptor Just Turned Bondi Beach Into ‘Jurassic World’
      Clever Girl: A Roaming Seven-Foot Velociraptor Just Turned Bondi Beach Into ‘Jurassic World’

      Clever Girl: A Roaming Seven-Foot Velociraptor Just Turned Bondi Beach Into ‘Jurassic World’

      It’s been 65 million years since dinosaurs went extinct, but they still keep roaring on screens big and small, in exhibitions dedicated to the prehistoric creatures, and in dino-loving hearts and minds. If you happened to be at Bondi Beach today, Thursday, July 27, you might’ve also noticed one wandering around — and a seven-foot velociraptor at that.

      Yes, a dino roamed around one of Australia’s most famous beaches.

      Yes, obviously it wasn’t a real dinosaur, but fans of the Jurassic franchise will be happy to go along with it. And yes, this clever girl did look supremely lifelike. Also yes: life really does find a way.

      The velociraptor was first spotted at Marks Park, then made its way to the beach’s south end. Next, following a stint near Icebergs, it ventured up around Bondi Pavilion. That’s where it was captured — or, really, where the promotional stunt for Jurassic World: The Exhibition came to an end.

      Letting a realistic-looking dino loose on Bondi was all about letting people know that the Jurassic World showcase that’s been touring the world will hit Sydney this spring, and celebrate 30 years since the first Jurassic Park movie rampaged through cinemas in the process. Before now, the exhibition has made its way to London, San Diego, Paris, Madrid, Seoul, Shanghai, Toronto and more, complete with life-sized and lifelike versions of the movie franchise’s animals.

      What do Bondi Beach and Isla Nublar have in common? Dinosaurs now, although Bondi didn’t score its own version of the famous Jurassic Park and Jurassic World gates. That entryway will be on show at the exhibition, however, when it arrives at the 3000-square-metre SuperLuna Pavilion at Sydney Showground in Sydney Olympic Park from Friday, September 22.

      Tickets are now on sale for Jurassic World: The Exhibition, which is another reason for the promo stunt. Sadly, there were no sightings of Sam Neill, Laura Dern or Jeff Goldblum at Bondi today — just the raptor.

      Add an ancient critter to the list of attention-grabbing Bondi pop-ups in the past year, including a Stranger Things rifta giant rainbow sand sculpture in the countdown to Sydney WorldPride and a mass installation for photographer Spencer Tunick, which briefly turned the sandy stretch into a nude beach.

      It’s been a big few years for pop culture-themed pop-ups in Australia, too, including BoratNicole KidmanHomer Simpson and the creepy Red Light, Green Light doll from Squid Game also making an appearance in Sydney. Homer Simpson’s huge head made its way to Queensland, too, while Melbourne has scored an Everything Everywhere All At Once-style multidimensional laundromat and a massive Timothée Chalamet mural to promote Dune.

      Jurassic World: The Exhibition will display at SuperLuna Pavilion, Sydney Showground, Sydney Olympic Park from Friday, September 22 — head to the exhibition’s website for tickets. 

      We Explored Atlanta’s Spectacular Jurassic World Exhibition, And It Was A Cinematic Experience
      We Explored Atlanta’s Spectacular Jurassic World Exhibition, And It Was A Cinematic Experience

      Amongst the leaves and ferns of Atlanta’s Pullman Yards, the dinosaurs of Isla Nublar come to life. Read on for our review of the experience…

      Due to popular demand, the exhibition has been extended until Sunday, November 12!

      While the ATL is full of surprises, witnessing imposing dinos roam freely across Pullman Yards is definitely not something we’d expect to see. And yet — the stuff of dreams landed right here, in Atlanta, last May when Jurassic World: The Exhibition opened its doors. Since then, we’ve wanted to see those Isla Nublar dinos for ourselves, fangs and all. 

      For those of us who grew up watching the beloved franchise, the exhibition is a truly nostalgic journey that evokes cherished memories. The opportunity to encounter these majestic creatures up close is a dream come true that transports us back to the awe and wonder of our childhood, and the same can be said for those dino-obsessed kiddos who can’t seem to get enough of their figurines. The experience is magical treat for young and old alike, transporting us to Alan Grant’s imagined park.

      A remarkable blend of animatronics, captivating set design, immersive special effects and adorable charm truly makes the saga come alive — and after embarking on the incredible journey firsthand, we couldn’t wait to share our experience. Read on for our full review of the adventure… 

      Don’t miss this once-in-a-lifetime adventure!

      Our Jurassic World journey began on a ‘boat’ leading us to Isla Nublar, that mystical island inhabited by dinosaurs brought back to life. After receiving a fascinating briefing about the park through a voiceover, the legendary Jurassic Park gates stood tall before us, with the familiar and nostalgic “Welcome to Jurassic Park” theme song playing in our minds. 

      Just then, we set our eyes on the towering brachiosaurus. We were amazed by the incredible animatronics that went into crafting every detail of the mighty dino — it really felt as though a giant creature was right there in front of us! We gazed in amazement for so long our necks felt the pain, but it was all worth it.

      As we made our way through the rest of the experience, we couldn’t help but notice the transformation Pullman Yards had undergone: the venue was decked out in ferns and leaves, details of a true prehistoric wonderland. The resounding roars of dinosaurs added to the immersive atmosphere, making us feel as though we stepped through the screen and into the Jurassic World film

      After being guided by wandering eyes through the foliage, we found ourselves at Hammond’s Creation Lab. Learning about the time period, exploring walls filled with dinosaur eggs, fossils, and even dino poop (yep) was both educational and fascinating. But the real highlight was undoubtedly our interaction with the tiny baby dinosaurs in the incubator!  

      Filled with menacing jaws and rattling cages, the adventure is an adrenaline-pumping experience that keeps you on the edge of your seat from beginning to end. One of those pulse-racing moments was coming face-to-face with the ghostly Indominus Rex. Its piercing gaze and menacing teeth gave us full body chills.

      But despite the realistic nature of the exhibit, there’s nothing to be afraid of! You can leave your tranquilizer guns at home, since the chances of a dinosaur jumping at you through the cages are close to none. You’ll still get to witness the agility and intelligence of the dinosaurs in their movement, with a few jump scares here and there

      If you came in the company of young children and are seeking a more lighthearted and kid-friendly adventure, Jurassic World: The Exhibition‘s got you covered as well! Little ones will have the chance to unleash their inner paleontologist by sifting through sand to uncover fascinating fossils, adding an educational and interactive layer to the experience.

      But the excitement doesn’t end there for the kids: they’ll have the opportunity to interact with adorable dinosaurs like Bumpy, the Ankylosaurus from Camp Cretaceous. Just a heads up: if your kids want to take a cute dino home afterwards, don’t blame it on us! 

      And of course, the thrilling conclusion of the experience is a show-stopper. The queen of the kingdom herself, the legendary T-Rex, makes a spectacular appearance in all her glory. The jaw-dropping special effects, performances, and realistic animatronics created an unforgettable atmosphere that had us — and the kids — gasping in surprise.

      After the mesmerizing climax, we made our way to the gift shop: a treasure trove of Jurassic memorabilia and the perfect opportunity to take home some cherished souvenirs of our beloved adventure. We’ll definitely head back to Jurassic World: The Exhibition though, and we’d love to see you there! 

      The incredible experience is an absolute must for anyone who loves dinosaurs, the Jurassic Park franchise, or simply wants to be transported back to the prehistoric era.

      Immerse yourself in a world where ancient giants roam freely, right here in the ATL!

      Ramses in Sydney
      Ramses in Sydney

      The Australian Museum in Sydney is set to be the fourth stop on the Ramses and the Gold of the Pharaohs exhibition tour, Nevine El-Aref reports

      In November the international touring exhibition “Ramses and the Gold of the Pharaohs” will open at the Australian Museum in Sydney where visitors can explore the life and accomplishments of one of the most remarkable and celebrated rulers of ancient history, King Ramses II, dubbed Ramses the Great, the third pharaoh of the 19th dynasty – regarded as the mightiest pharaoh of the New Kingdom, Egypt’s Golden Age, when it had a wealthy and powerful empire – who ruled the country for nearly 67 years.

      The exhibition features an interactive museum experience as well as bringing a collection of 181 dazzling objects to the city, many of which are newly discovered and have never left Egypt before. The exhibition features exquisite sculpture, precious gold treasures, sarcophagi, magnificent jewellery and amulets. Carefully selected from museums and historical sites across Egypt, these objects offer a captivating glimpse into the life and achievements of Ramses II.

      Alongside the exhibits, visitors can enjoy state-of-the-art multimedia reproductions that vividly depict the opulence and splendour of ancient Egyptian civilisation. “Ramses and Nefertari: Journey to Osiris,” installed in an adjacent gallery, is a virtual reality tour of King Ramses II’s magnificent monuments, such as the temples of Abu Simbel and Nefertari’s Tomb. Drone photography, immersive video settings, multimedia productions, and photomurals are used to recreate such events as the Battle of Kadesh, the largest chariot battle ever fought. 

      “Egyptian treasures have dazzled the world for centuries,” said Mostafa Waziri, Secretary-General of the Supreme Council of Antiquities. He added that mystery surrounds Egypt’s origins, religions and monumental architecture, many of which were built during the reign of Ramses II. “This ability to transcend time has ensured the Egyptians have an eternal place in history, and I invite visitors to discover for themselves why Ramses II is often regarded as the greatest, most celebrated and most powerful pharaoh of all time.”

      Hon John Graham, New South Wales (NSW) Minister for Arts, Music, Night-time Economy, Jobs, and Tourism, emphasised that Sydney is the exhibition’s exclusive host city in the region, a development made possible by funding from the NSW government.

      “Egypt was once among the most influential civilisations at the centre of the ancient world, and we are delighted that some of the greatest Egyptian treasures are coming to Sydney with this magnificent exhibition, which is set to inspire a new generation of young Australian Egyptologists,” Graham remarked. He encouraged all Australians to seize this once-in-a-lifetime opportunity.

      Kim McKay, Director and CEO of the Australian Museum, expressed her excitement about showcasing historical objects of exceptional significance and astonishing beauty. “Ancient Egypt holds intrigue and fascination for all age groups, and I am confident that Ramses and The Gold of the Pharaohs in Sydney will introduce the mystery of the pharaohs to new generations of locals and visitors alike.”

      CEO John Norman of World Heritage Exhibitions, which designed the exhibition, reported that “Ramses and the Gold of the Pharaohs” has been breaking attendance records worldwide. “Our team has created an extraordinary experience to celebrate the greatest Pharaoh in Egypt’s history, and the response from people has exceeded our highest expectations. We are thrilled to bring the exhibition to Sydney, and we believe Australians will be equally amazed.”

      The exhibition’s international tour began in November 2021 in Houston, Texas. It later travelled to San Fransisco, and is currently captivating audiences in Paris.

      The exhibition reveals the fabulous wealth of the pharaohs, the astonishing skill of ancient Egyptian tomb builders, and the superb workmanship of Egyptian artists. It also includes recently discovered animal mummies, including those of small cats, lion cubs, and a mongoose, from the Saqqara Necropolis, on view for the first time, as well as treasures discovered in the royal tombs in Dahshur and Tanis, many of which had never travelled before, as well as precious objects from several other periods of Egyptian history, much of it from intact royal tombs of the Middle Kingdom and the 21st and 22nd dynasties, Egypt’s Third Intermediate Period.

      “This is an opportunity to experience ancient Egypt like never before,” said Norman, adding that visitors will not only see priceless historical artifacts, but will also be transported to Egyptian temples in an electrifying virtual reality journey across the sands of the Sahara. “We are proud… to bring these immersive, one-of-a-kind experiences to visitors across the globe.”

      Pompeii: The Exhibition
      Pompeii: The Exhibition

      Time Out says

      This exhibition by NEON at the Museum of Science and Industry transports guests back in time to one of nature’s most explosive moments—the eruption of Mount Vesuvius. Through a collection of priceless artifacts and multimedia productions, you’ll get an in-depth look at life in Pompeii before disaster struck. The exhibit also includes immersive experiences showing holographic gladiatorial combat, a 4D theater that simulates Mount Vesuvius’s deathly impact on the ancient city and the reveal of full-body casts of human forms who perished during the volcanic event.

      Details

      Event website:

      www.msichicago.org/explore/whats-here/exhibits/pompeii/

      Address:

      Museum of Science and Industry | Chicago, IL

      5700 S Lake Shore Dr

      Chicago

      60637

      Cross street:

      at 57th St

      Transport:

      Bus: 6, 15, 28, 55. Train: Metra Electric or South Shore Line to 55th, 56th and 57th Street.

      NEON empowers next generation of innovators through SUTD Scholarship
      NEON empowers next generation of innovators through SUTD Scholarship

      Firm has partnered with Singapore University of Technology and Design to encourage academic excellence in STEM

      NEON, a global experience entertainment company, is celebrating the scholarship it has in place with the Singapore University of Technology and Design (SUTD). The firm has always been at the forefront of providing immersive IP experiences to audiences worldwide. However, the company’s commitment to the entertainment industry goes beyond just delivering exceptional experiences. It also recognises the significance of education, particularly in preparing the younger generation for the evolving demands of the industry.

      In 2019, NEON took a step further in supporting education by establishing the NEON – SUTD Scholarship. The aim of this initiative is to contribute to the academic success of aspiring talents and encourage academic and learning excellence by attracting outstanding students to pursue their undergraduate education at the prestigious Singapore University of Technology and Design (SUTD).

      Through this scholarship, NEON is providing students with a strong, multi-disciplinary STEM (Science, Technology, Engineering, and Mathematics) education that aligns with the ever-changing landscape of the entertainment industry.

      Scholarship opens up possibilities

      Over the years, the NEON – SUTD Scholarship has nurtured the academic growth of three individuals, each contributing to their respective fields of study. One of these people is Max Lee, who recently graduated from SUTD’s Engineering Systems and Design program. His success story is an example of the positive impact that the scholarship has had on the lives of its recipients.

      The scholarship helped to ease the financial burden of higher education for his family and allowed him to also take part in the basketball club and the SUTD Ambassador’s club. He also went on a subsidised overseas community trip to assist underprivileged people in developing countries. Now that he has graduated, he is financially independent and can even help to provide for his parents.

      Lionell Loh, an inspiring recipient in 2020, pursued his passion in Information Systems and Technology Designs in SUTD and through his dedication, he now excels as a Software Engineer at Meta, making an impact in the tech world.

      Equally impressive, Glenn Teo, the scholarship recipient of 2021, turned to Engineering Product Development and has since grown his career at Red Hat, a leading provider of enterprise open source solutions, as a Technical Graduate. These shining examples not only reflect the success of the NEON-SUTD Scholarship in nurturing outstanding scholars but also serve as a source of inspiration for aspiring minds to dream big and achieve the extraordinary.

      Robin Chua, director of the Office of Advancement and Development at SUTD, says that NEON’s support of the scholarship “impacts the world.” He adds: “By enabling us to provide a world-class education and opening up a multitude of possibilities to our students, Singapore’s young aspiring talent are equipped to go forth and change the world.”

      NEON says it believes that just as it strives to create grand and immersive experiences for its audiences, the same level of dedication should be extended to the education experience of scholarship recipients. By providing the necessary support and recognition, NEON ensures that these talented individuals are empowered to realise their full potential.

      Recently, NEON’s attraction, Avatar: The Experience at Gardens by the Bay in Singapore, won the Outstanding Attraction Experience award at the Singapore Tourism Awards 2023, in the Experience Excellence category.

      A Massive ‘Jurassic World’ Exhibition is Coming to Sydney in September
      A Massive ‘Jurassic World’ Exhibition is Coming to Sydney in September

      Looking for something to keep the kids entertained this school holidays? And by kids, we obviously mean mid-30s man-children with a penchant for paleontology (guilty!). Well, Universal Pictures is serving up the goods this September, with the Sydney launch of the internationally renowned Jurassic World: The Exhibition. Hold on to your butts, this one is going to be big.

      Jurassic World: The Exhibition Key Information

      • What: Jurassic World: The Exhibition
      • Where: SuperLuna Pavilion, Sydney Showground at Sydney Olympic Park
      • When: Starting Friday, 22 September 2023
      • Price: $39 for children (ages three and up) and $49 for adults (ages 16 and up)
      • Tickets: Ticketmaster pre-sale will commence at 10:00 a.m. on Wednesday, 26 July 2023, General Public on sale will commence at 10:00 a.m. on Thursday, 27 July 2023.

      A stunning homage to the beloved franchise, Jurassic World: The Exhibition is an immersive experience that promises to bring fans face-to-face with some of films’ most iconic characters. Described as a ‘family-friendly’ exhibition, the new attraction gives you the chance to explore some key moments from the series, starting first by walking through the iconic “Jurassic World” gates.

      From here, Jurassic World: The Exhibition reads like a geek’s wishlist. Hit the trail and you’ll encounter a life-sized brachiosaurus, velociraptors, and if you’re (un)lucky, even a Tyrannosaurus Rex. Better yet, the exhibit organisers have confirmed newer additions to the franchise, such as “Bumpy” from the popular Netflix animated series Jurassic World: Camp Cretaceous series will make an appearance, as well.

      The launch of Jurassic World: The Exhibition in Sydney comes amid the franchise’s 30th anniversary and follows a series of sold-out engagements across the globe. Over the last few months, the attraction has nabbed record ticket sales across London, Paris, Madrid, Shanghai, Cologne, San Diego and many more. Now, it’s finally time for Sydneysiders to step foot inside Richard Hammond’s beleaguered park of wonders.

      Jurassic World: The Exhibition kicks off on Friday, 22 September 2023 and will run for a limited time. You can find the blockbuster new attraction at the newly reimagined SuperLuna Pavilion, Sydney Showground at Sydney Olympic Park, with the waitlist now open for tickets. 

      ‘Jurassic World: The Exhibition’ Is Roaring Into Sydney for the Dinosaur Franchise’s 30th Anniversary
      ‘Jurassic World: The Exhibition’ Is Roaring Into Sydney for the Dinosaur Franchise’s 30th Anniversary

      Walk through the famous gates and get up close to lifelike dinosaurs to celebrate three decades since ‘Jurassic Park’ first hit cinemas.

      If you’re a dinosaur fan in Australia, life keeps finding a way to indulge your interest in prehistoric creatures. In Brisbane, the Dinosaurs of Patagonia museum showcase is currently displaying impressive fossils. In Melbourne and later Sydney, Dinos Alive: An Immersive Experience is about to hit. And also in the Harbour City, Jurassic World: The Exhibition will soon roar into town with its own critters, as well as a celebration of 30 years since the first Jurassic Park movie initially rampaged across the big screen.

      Yes, it’s a great time to fascinated with dinosaurs right now — we’ve seen two seasons of Prehistoric Planet on streaming in the past two years, too — and this latest exhibition arrives as part of a global tour. A showcase with the same name displayed in Melbourne back in 2016, but this visit comes after stops everywhere from London, San Diego, Paris and Madrid to Seoul, Shanghai and Toronto. On offer: life-sized, lifelike versions of the movie franchise’s animals.

      Expect to feel like you’ve been transported to Isla Nublar, complete with a walk through the big-screen saga’s famed gates. From there, you’ll walk through themed environments featuring dinos, including a brachiosaurus, velociraptors — yes, get ready to say “clever girl” — and a Tyrannosaurus rex.

      Also linking in with the animated Jurassic World: Camp Cretaceous series, there’ll be baby dinos, including the show’s Bumpy.

      Sydneysiders and visitors to the New South Wales capital will be able to get roaming, and staring at animatronic dinos, from Friday, September 22 at the 3000-square-metre SuperLuna Pavilion at Sydney Showground in Sydney Olympic Park. Exactly how long the exhibition will hang around for hasn’t been announced, except that it’ll be a limited stay. If it’ll head to other Australian cities afterwards also hasn’t been revealed.

      Now, all that’s left is to decide which Jurassic franchise character you want to emulate (the best choices: Laura Dern’s palaeobotanist Ellie Sattler, Sam Neill’s palaeontologist Alan Grant and Jeff Goldblum’s mathematician Ian Malcolm, of course).

      And no, when Michael Crichton penned Jurassic Park in 1990, then Steven Spielberg turned it into a 1993 film, they wouldn’t have expected that this’d be the result three decades — and five more movies — later.

      Jurassic World: The Exhibition will display at SuperLuna Pavilion, Sydney Showground, Sydney Olympic Park from Friday, September 22 — head to the exhibition’s website to join the ticket waitlist. 

      Jurassic World: The Exhibition
      Jurassic World: The Exhibition

      Time Out says

      You can interact with life-like dinosaurs at this prehistoric experience inspired by the blockbuster movie franchise

      Have you ever dreamed of walking with dinosaurs? Well Sydney, life finds a way. Jurassic World: The Exhibition is roaring into the Harbour City this spring following recent record-breaking engagements in cities around the world. This enormous and immersive experience celebrates 30 years of the film franchise that began with the ground-breaking 1993 movie Jurassic Park.

      At this family-friendly exhibit of Jurassic proportions, you can walk through the iconic “Jurassic World” gates and encounter a life-sized brachiosaurus, velociraptors, and the most fearsome dinosaur of all, the mighty Tyrannosaurus Rex. (We’re yet to receive confirmation on whether you’ll also encounter the glistening, exposed chest hair of Jeff Goldblum as you explore the richly themed environments.)

      Visitors will be able to imagine what it would have been like to roam amongst these breathtaking creatures (the dinosaurs, not Sam Neil and the gang), and even interact with baby dinos, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous (currently streaming on Netflix).

      Are you finding yourself thinking that the mad scientists behind this experience “were so preoccupied with whether or not they could, they didn’t stop to think if they should”? Well, hold onto your butts. They’re not playing God with real extinct creatures, but with life-like animatronics. So, Sydney should avoid an apocalyptic T-Rex escape situation.

      The exhibition engages audiences of all ages in settings inspired by the Jurassic World franchise and is produced in conjunction with Universal Live Entertainment, NEON, SuperLuna, Masterworks, Sony Music Entertainment Australia, and Animax Designs – the creators of the lifelike animatronic dinosaurs.

      Jurassic World: The Exhibition will be presented starting Friday, September 22, for a limited time at the newly reimagined 3,000 sqm SuperLuna Pavilion, Sydney Showground at Sydney Olympic Park. 

      Admission starts at $39 for children (ages 3+) and $49 for adults (ages 16+). Family and group tickets are also available, as well as special pricing for senior citizens and students. Ticketmaster pre-sale commences at 10am on Wednesday, July 26. General Public sale commences at 10am on Thursday, July 27. The Sydney waitlist is now open at jurassicworldexhibition.com.au

      Jurassic World: The Exhibition Roars into Sydney on 22 September 2023 for a Limited Engagement
      Jurassic World: The Exhibition Roars into Sydney on 22 September 2023 for a Limited Engagement

      Waitlist now open at jurassicworldexhibition.com.au

      Tickets on sale at 10am, Thursday 27 July, 2023

      Sydney, Australia (17 July 2023) – The award-winning Jurassic World: The Exhibition is roaring into Sydney this Spring. Following its recent record-breaking engagements in cities around the world, this enormous and immersive experience celebrates 30 years of the franchise that began with the ground-breaking Jurassic Park film from Universal Pictures and Amblin Entertainment.

      Jurassic World: The Exhibition is a family-friendly exhibit of massive proportions based on one of the biggest blockbuster franchises in cinema history. Visitors walk through the iconic “Jurassic World” gates, explore richly themed environments, encounter a life-sized brachiosaurus, velociraptors, and the most fearsome dinosaur of all, the mighty Tyrannosaurus Rex. Guests will be able to imagine what it would have been like to roam amongst these breathtaking creatures, and even interact with baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous from Universal Pictures, Amblin Entertainment and DreamWorks Animation, currently streaming on Netflix.

      Jurassic World: The Exhibition has now become one of the fastest selling exhibitions in history since its launch with over five million tickets sold. After opening its gates to excited fans in cities around the world including London, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai, and recently in Toronto, Atlanta and Cologne, Sydneysiders will finally get their chance to experience this global sensation.

      Admission to Jurassic World: The Exhibition starts at $39 for children (ages three and up) and $49 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students.

      Jurassic World: The Exhibition will be presented starting Friday, 22 September 2023 for a limited time at the newly reimagined 3,000 sqm SuperLuna Pavilion, Sydney Showground at Sydney Olympic Park. The Sydney waitlist is now open at jurassicworldexhibition.com.au

      Ticketmaster pre-sale will commence at 10:00 a.m. on Wednesday, 26 July 2023.

      The General Public on sale will commence at 10:00 a.m. on Thursday, 27 July 2023.

      For further information about Jurassic World: The Exhibition, please visit Jurassicworldexhibition.com. Follow along on social media Facebook, Twitter and Instagram and use hashtag #JWEXHIBITION to join the conversation.

      The exhibition engages audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World franchise and is produced in conjunction with Universal Live Entertainment, NEON, SuperLuna, Masterworks, Sony Music Entertainment Australia, and Animax Designs – the creators of the lifelike animatronic dinosaurs.

      What They’re Saying About Jurassic World: The Exhibition

      Ron Tan, executive chairman & group CEO of NEON said, “It is indeed exciting that we are able to bring Jurassic World: The Exhibition to Sydney for the very first time! With our recent win of the Best Visitor Experience Award in London and record-breaking visitor numbers in London and US, we are confident that Jurassic World fans in Australia will be in awe at this immersive experience! Thank you to our partners for making this possible and I look forward to welcoming huge crowds to our experience.”

      Andy Edwards and Justin James, Co-CEOs of SuperLuna said, “We are so thrilled to bring the extraordinary Jurassic World: The Exhibition to Sydney so that fans will be able to experience these phenomenal, life-size creatures up close for the very first time. It feels even more special to be opening the gates to a whole new generation of fans on the 30th anniversary of the Australian premiere of the original Jurassic Park movie.”

      Vanessa Picken, Chair and CEO of Sony Music Entertainment Australia and New Zealand said “We are so excited for the upcoming launch of Jurassic World: The Exhibition. We know that this incredible immersive experience will captivate and excite Australian audiences.”

      Michael Silver, President of Global Business Development of Universal Destinations & Experiences said, “We are delighted that Jurassic World: The Exhibition is coming back to Australia, where it all began back in 2016. Since then, this amazing exhibition has thrilled and awed more than five million guests, who have been given the opportunity to travel to Isla Nublar to experience its magnificent creatures. We thank Neon, Superluna and Sony Music for bringing this fantastic opportunity to Sydney and are confident that Sidneysiders of all ages will cherish this adventure 65 million years in the making.”

       

      Ramses blockbuster to showcase mummified lion cub, cats
      Ramses blockbuster to showcase mummified lion cub, cats

      The deep importance of animals in ancient Egyptian religious practices will be on show when a major exhibition of antiquities opens in Australia in four months’ time.

      The Australian Museum’s upcoming blockbuster will feature recently discovered mummified animals, including cats, a mongoose and a 10-month-old lion cub, which are thousands of years old.

      They were unearthed south of Cairo at Saqqara – an active Egyptian burial site for three millennia – where a treasure trove of ancient relics has been unearthed.

      “They were just discovered a couple of years ago, so not even Egyptians have had the chance to see these pieces,” Dr Mostafa Waziry, Secretary-General of Egypt’s Supreme Council of Antiquities told AAP.

      Dr Waziry, Egypt’s gatekeeper of all these finds, was visiting Australia from Cairo ahead of the opening of the ‘Ramses & The Gold Of The Pharaohs’ exhibition at the Sydney-based museum in November.

      Archaeologists also came across scarabs, snakes, crocodiles, and a vervet monkey. Some of these animals had never been found mummified before, he said.

      They also found a grave of 500 cats mummified as offerings to the Egyptian goddess Bastet, who was often depicted as a woman with the head of a cat.

      It’s fascinating discoveries like these that keep Dr Waziry returning to dig at Egypt’s archaeological sites every week, after 30 years in the field.

      “Whenever you discover something that nobody has seen for thousands of years, and you are the first one … it’s a feeling that you will never forget for the rest of your life,” he said.

      The intrepid Egyptologist is the also star of two recent Netflix documentaries – the 2020 release Secrets of the Saqqara Tomb, and the trending series Unknown: The Lost Pyramid.

      Dr Waziry is pleased the shows have been a success but said the Lost Pyramid filmmakers were simply following archaeologists doing their regular work.

      “Everybody in the world is talking about this one, and how happy they are to watch us doing excavating and digging,” he said.

      Ramses & The Gold of the Pharaohs will showcase 181 priceless artefacts, many of which have never left Egypt before.

      They include royal masks, jewellery, amulets, and sarcophagi, on loan from the Supreme Council of Antiquities.

      It’s designed to give viewers an insight into the life and times of Ramses II, who reigned from 1279 to 1213 BC and is arguably the greatest of all the pharaohs, according to Dr Waziry.

      Ramses the Great lived to the age of 92 and is believed to have fathered more than 100 children.

      Much of Egypt’s monumental architecture was built during his reign, including scores of giant landmarks built as tributes to Ramses.

      The exhibition will include a virtual reality tour of two of the most impressive: the tomb of Queen Nefertari, his favourite royal consort, and the temples of Abu Simbel.

      The exhibition has already been to the US and is currently in France, where it has attracted record-breaking crowds, according to World Heritage Exhibitions.

      The Australian Museum had organised another Egyptian antiquities show, ‘Tutankhamun: Treasures of the Golden Pharaoh’ for 2021 but it was cancelled due to the pandemic.

      Ramses & the Gold of the Pharaohs will run at the Australian Museum in Sydney from November 18 until May 2024, with tickets available from Monday.

      Why do Australians love Egyptian blockbusters … still?
      Why do Australians love Egyptian blockbusters … still?

      Why does an over 3000-year-old culture still pull audiences, and what is the lure of the Egyptian blockbuster for Australians?

      It all feels very familiar – images of pharaohs and mummies – in an Indiana Jones-cum-Tomb Raider kind of way. As audiences, we have been tutored into the world of Egyptology via the big screen, coffee table books, TV documentaries and even graphic cartoons. So, what does it feel like to stand in front of these objects? And is it worth the cost of bringing these exhibitions to Australia?

      This week, the Australian Museum (AM) gave us a teaser to its $2.6 billion exhibition Ramses & the Gold of the Pharaohs, scheduled to open in November. The Museum was forced to cancel its 2021 blockbuster, Tutankhamun: Treasures of the Golden Pharaoh, due to COVID touring complications.

      That was to be the first blockbuster presented by the AM after its $57.5 million refurbishment, and had received funding under the NSW Government’s Create NSW blockbusters funding initiative to do so.  ‘Obviously that blockbuster funding was cut with the exhibition not coming in,’ explains Fran Dorey, Archaeologist and Head of Exhibitions at AM. ‘However, with Ramses on offer, we had to reapply for new blockbuster funding, and we’ve been successful with that.’

      But there is no loss to be felt with Tut replaced. Born circa 1303 BCE, Ramses the Great (Ramses II, who reigned from 1279 to 1213 BCE) lived longer than any other Egyptian pharaoh – including King Tut – had 100 children, and was a zealous architect and self-promoter. ‘Ramses would have been the rock star of the ancient world,’ Dorey tells ArtsHub.

      Why is Ramses such a rock star?

      Ramses lived to about 92, and came to epitomise the power and wealth during the New Kingdom period, with at least nine kings taking their name after him. Dorey says: ‘He was out there as a teenager being a great warrior and general in the Egyptian army. He became king when he was around 25 and ruled for about 66 years. He was also like a wanton PR machine. Wherever you go in Egypt – from the north all the way down to the south – he built temples, palaces and buildings with colossal statues of himself, and we’re talking 12- to 20-metre statues.

      ‘He also took over other people’s statues and ripped their names up and put his name on them. Egyptians would have seen him everywhere. We know he had at least eight wives and at least 100 children – so he was very prolific as a builder, a warrior, a politician and a breeder,’ Dorey continues.

      And if that isn’t enough, Hollywood, in the iconic Cecil B DeMille film Ten Commandments, made him the pharaoh of the Exodus. The exhibition checks off all the boxes that the public expects to see, especially the mystery and mythology of ‘king as intercessor’ between gods and men.

      Dorey says the story that surrounds the history is as exciting as the objects themselves. ‘These are the things you see in movies, and you see them in textbooks and marketing imagery, and there is that, “Oh, that’s pretty cool” response. But there is something about actually seeing the real thing, and standing in front of it. I always get this tingly feeling.’

      She continues: ‘When I look at something, I think, “Oh, my God, somebody touched that 3000 years ago, and it’s got their fingers on it.” And then I think, “Someone found it 100 years ago, and what happened to it between then and now?” They’re not just objects. They are things with stories, and that history is right in front of you.’

      A win in disguise: is Ramses better than Tut?

      Ramses & the Gold of the Pharaohs has been presented in Houston, San Francisco and Paris en route to Sydney. The AM is gearing up to welcome upwards of 500,000 people through its doors.

      The Tut tour was managed by the US touring company IMG and the Egyptian Ministry of Antiquities and Culture. Essentially, a new breakaway company, World Heritage Exhibitions/Neon Global, is responsible for this new blockbuster.

      The Tutankhamun exhibition was going to be the largest exhibition of his treasures ever to leave Egypt, but will now be confined to the Grand Egyptian Museum in Giza, which is due to open later this year. But Dorey doesn’t believe we’ve missed out, admitting to ArtsHub: ‘To be honest, I think [Ramses is] a better exhibition, I think there’s a lot more to do and see, and there is also a greater depth of objects.

      ‘One of the things that most people don’t realise, is that Tut’s tomb isn’t the only pharaoh’s tomb that was found intact. And, in fact, his had been robbed at least twice in antiquity,’ she says. Alongside Ramses, there are other pharaohs featured in this exhibition – Amenemope and Wendjebauendjed, with gold masks and a granite bust of Merneptah.

      The exhibition of 181 artefacts also includes sarcophagi, animal mummies, jewellery and amulets. Dorey says her highlights are the aforementioned gold masks, and the recreation of a tomb from the Valley of the Kings. ‘We’ve got Ramses’ coffin, and it is displayed with wall paintings and roof paintings – so it’s like you’re going back into his tomb. It tells the story of the people who painted tomb, and cut the tomb and made the coffins, and I love that.’

      That immersive experience is extended with a VR (virtual reality) element that will take visitors on a whirlwind tour of two of Ramses’ most impressive monuments: the Tomb of Queen Nefertari, his favourite Royal Consort, and the temples of Abu Simbel.

      Dorey says she has given the separate ticketed experience a whirl. ‘You sit in these fancy chairs that look like giant eggs and your feet are off the ground, and you have a VR headset on. So, if you can imagine a cross between an archaeologist taking you on a tour of Abu Simbel and a film director coming in doing their impression, and you do also meet Ramses – it’s very cool; I loved it.’

      She adds of the $2.6 billion value of the show: ‘Once you add the value of the objects – which is the highest value for a collection that we’ve ever had – plus the VR technology, the exhibition furniture, such as the showcases and the audio guides, then that is about right.’

      The Egyptian blockbuster is not a new thing

      While VR may feel new regarding an Egyptian narrative, the Egyptian blockbuster is hardly a new thing. So what’s the lure for Australian audiences?

      Dorey puts it simply: ‘We have to look at the history of the popularisation of Egypt. We had the ‘Egyptomania’ of the 20s and 30s, but it never goes away. That 100-year history of looking at the discoveries, we’ve all heard of it.’  By 1930 about 70% of the AM’s Egyptian Collection was assembled, following the global trend.

      ‘You can turn the TV on at any given day and there’s an Egyptian documentary. So it’s constantly in our mindset. But I think, when you look at the Egyptian art, and the way they made things and the way they bought in nature and animals, it’s very different – it’s engaging. And then there’s lots of gold – Egyptians loved gold.

      ‘I think all that combined suggests that it’s exotic, that it’s amazing. And yet, we all feel like we know something because we’ve all watched a documentary, which is nice,’ Dorey adds.

      Audiences feel an additional layer of familiarity, having experienced their share of Egyptian exhibitions to date. Alongside the AM’s Ramses exhibition this year, WA Museum Boola Bardip, Perth is currently showing Discovering Ancient Egypt. It partnered with the Rijksmuseum van Oudheden in the Netherlands, the National Museum of Australia and the Queensland Museum to bring over 240 objects together, including extracts from the Book of the Dead.

      Regarding the exhibition’s section containing human remains (i.e. the mummies), Artshub reviewer Nanci Nott wrote: ‘More fascinating than morbid, here curatorial emphasis rests on the intrinsic value of historical knowledge, as opposed to the cheap sensationalism associated with early archaeology.’

      Prior to this year’s offerings, the Powerhouse Museum presented Egyptian Mummies: Exploring Ancient Lives in 2017, while in 2011 Melbourne Museum presented the Melbourne Winter Blockbuster Tutankhamun and the Golden Age of the Pharaohs – produced by National Geographic. And in 2007 the National Gallery of Australia presented Egyptian Antiquities from the Louvre: Journey to the Afterlife.

      The AM last presented an Egyptian blockbuster in 1998, Life and Death Under the Pharaohs, which led to a reported 51% increase in visitors to the Museum during its presentation. So clearly the repetition means it works.

      And, on any given day of the week, visitors can see – free of charge – exhibitions at the Chau Chak Wing Museum at the University of Sydney, with its purpose-built The Egyptian Galleries: The Mummy Room and Pharaonic Obsessions (including four mummies), and the Museum of South Australia’s display The Ancient Egypt gallery, which was unveiled in 1939. While it is pretty much ‘as-it-was’ since opening with its sarcophagus and mummy of Renpit-Nefert – it remains a favourite with visitors.

      Adding to that permanent offering, the AM is planning to refurbish its Egyptian galleries as part of its forward vision for 2027 onwards.

      Ramses & the Gold of the Pharaohs opens 18 November at the Australian Museum, Sydney; ticketed.

      Atlanta’s Imposing Jurassic World Exhibit Has Been Extended
      Atlanta’s Imposing Jurassic World Exhibit Has Been Extended

      Jurassic World: The Exhibition brings the iconic blockbuster to life at the heart of Atlanta’s very own Pullman Yards through November 12.

      Since its arrival in Atlanta last May, Jurassic World: The Exhibition has captured the hearts of both young and old alike. And as proof of its resounding success, the immersive experience has announced it will be extending its stay! Prepare to be transported back to the prehistoric era, where dinosaurs once roamed the earth carelessly, and uncover the science behind it all at The Creation Lab. 

      Don your explorer’s hat to encounter friendly favorites like the adorable Little Bumpy from Camp Cretaceous, come face-to-face with the daunting Tyrannosaurus-Rex and so many more. Whether you’re seeking pulse-racing or heartwarming encounters, Jurassic World: The Exhibition stays open through November 12 — the opportunity to explore Isla Nublar in its striking glory. 

      Don’t miss the chance to embark on this unforgettable adventure and immerse yourself in the captivating world of Jurassic World.

      Get ready for a full immersion into the groundbreaking universe of the iconic “Jurassic Park” franchise! As you step through the iconic archway, you’ll find yourself sucked into the breathtaking world of Isla Nublar, right here in Atlanta. The lush foliage, wild ferns, and vibrant leaves will make you feel like you’ve stepped right into the heart of the island, the perfect opportunity to recreate that iconic “Welcome to Jurassic Park” moment. But be wary as you explore, as curious eyes may be peering at you from the branches…

      Thankfully, Jurassic World: The Exhibition offers all the excitement without the actual danger (realistically, no dinosaurs will be chasing you through Pullman Yards!). The interactive nature of the experience is perfect for kids, since they can witness their favorite dinosaurs come to life and interact with them in ways they never thought possible. And if you’re a die-hard fan of the blockbuster saga, this Jurassic World experience is the perfect opportunity to unleash the ’90s kid within you!

      After a successful run in London and a current stop in Mississauga, the XXL exhibition is now open in Atlanta through November 12 — and visitors can’t get enough:

      Very realistic and perfectly done. I had the best experience! Angela T. “

      Wow!! Definitely surpassed my expectations. This was very well done you can tell they put a lot of work into it. Rachel M. “

      Did not disappoint! Worth the money! Star M. “

      Secure your tickets to witness Isla Nublar IRL!

      ‘Ramses & the Gold of the Pharaohs’ Is Bringing 181 Priceless Artefacts and Treasures to Australia
      ‘Ramses & the Gold of the Pharaohs’ Is Bringing 181 Priceless Artefacts and Treasures to Australia

      The Australian Museum in Sydney will host this Ramses the Great exhibition, which will feature items that’ve never left Egypt before.

      From 1279–1213 BCE, Ramses II ruled over Egypt. When Saturday, November 18 rolls around this year, a collection of items from the pharaoh’s rule 3000-plus years ago will gleam in Australia. First announced back in 2021, and now locking in its dates and details, Ramses & the Gold of the Pharaohs will display more 181 rare artefacts and treasures at the Australian Museum in Sydney — including sarcophagi, animal mummies, royal masks, jewellery, amulets and other golden items from the ruler’s tomb.

      Focusing on Egypt’s third pharaoh from its 19th dynasty — a ruler also known as Ramses the Great, who enjoyed the second-longest reign of any pharaoh, and is considered a symbol of the country’s prosperous ancient New Kingdom period — this showcase is set to be big. The Australian Museum has dubbed it the largest cultural collection Down Under in more than a decade, in fact. While the hefty number of objects featured is impressive, so is their rare status; some of the pieces included haven’t ever left Egypt before.

      Bringing a slice of history to Australia’s shores, Ramses & the Gold of the Pharaohs will be filled with items from museums and historical sites in Egypt, which are being loaned to the exhibition by Egypt’s Supreme Council of Antiquities.

      Also included: letting attendees enter two of the ruler’s monuments — the Tomb of Queen Nefertari, and the temples of Abu Simbel — virtually.

      “Mystery surrounds Egypt’s origins, religions and monumental architecture — many of which were built during the reign of Ramses II,” said The Secretary-General of Egypt’s Supreme Council of Antiquities Dr Mostafa Waziry, who is also an archaeologist, launching the countdown to Ramses & the Gold of the Pharaohs.

      “This ability to transcend age and time has ensured the Egyptians have an eternal place in history, and I invite visitors to discover for themselves why Ramses II is often regarded as the greatest, most celebrated and most powerful pharaoh of all time.”

      “The AM is thrilled to present these exceedingly rare objects in an exhibition where visitors can appreciate their astonishing beauty and enduring history firsthand. Ancient Egypt holds intrigue and fascination for all age groups, and I know Ramses & The Gold of the Pharaohs in Sydney will introduce the mystery of the pharaohs to new generations of locals and visitors alike,” added Australian Museum Director and CEO Kim McKay AO.

      Presented in partnership with World Heritage Exhibitions, Neon and the Houston Museum of Natural Science, with support by Egypt’s Ministry of Tourism and Antiquities, and also funding from the NSW Government’s Create NSW Blockbusters Funding initiative, Ramses & the Gold of the Pharaohs heads to Australia after showing in Houston and San Francisco in the US, as well as its current season until September in Paris.

      Sydney was also meant to celebrate a different Egyptian rule, Tutankhamun, a few years back; however, Tutankhamun: Treasures of the Golden Pharaoh, which was due to bring more than 150 items to the Australian Museum in 2021, was cancelled due to the pandemic.

      Ramses the Great and the Gold of the Pharaohs will display at the Australian Museum, 1 William Street, Sydney, from Saturday, November 18 until May 2024 — head to the exhibition’s website for further details, and tickets from Monday, July 17.

      Ramses & The Gold Of The Pharaohs: The Major Exhibition Is Headed For Sydney
      Ramses & The Gold Of The Pharaohs: The Major Exhibition Is Headed For Sydney

      Big news, the incredible Ramses & the Gold of the Pharaohs exhibition is headed to Sydney this summer.

      Hosted at The Australian Museum in collaboration with Egypt’s Ministry of Tourism and Antiquities, the exhibition will feature 181 priceless artefacts and ornate golden treasures, making it the largest cultural exhibition to visit Sydney in over a decade. 

      While the mystery of the pyramids and the splendour of Ancient Egypt is typically pretty distant for Sydneysiders—we’ll now get the opportunity to peer 3,30o years into the past, with one-of-a-kind archaeological finds like sarcophagi, animal mummies, jewellery, spectacular royal masks, and exquisite amulets. Many of the items on show have never left Egypt before.

      The exhibition focuses on the life and times of King Ramses II, whole ruled over Egypt for 67 years during the height of their civilisation—an era known as the “New Kingdom” period of 1539-1075 BC. Ramses loved to build epic monuments, and included in the Sydney exhibition will be pieces from the Tomb of Queen Nefertari (his favourite Royal Consort) and the temple of Abu Simbel.

      Ramses & the Gold of the Pharaohs is heading to Sydney only, after showing in Paris, Houston, and San Francisco. 

      Tickets will go on sale Monday 17 July at 10am. Head over here to grab yours. 

      The Details

      What: Ramses & the Gold of the Pharaohs
      When: From Saturday 18 November, 2023
      Where: The Australian Museum, Sydney
      Tickets: Online, here from Monday 17 July

       

      An Incredible Egyptian Exhibition Is Coming To Sydney With Over 180 Ancient Treasures
      An Incredible Egyptian Exhibition Is Coming To Sydney With Over 180 Ancient Treasures

      Explore the fascinating and rich culture of Ancient Egypt in this blockbuster Australian-first exhibition in Sydney.

      A blockbuster touring exhibition — Ramses & the Gold of the Pharaohs, featuring 181 priceless artefacts and ornate golden treasures is making its way to Sydney. Set to be the largest exhibition in Sydney in a decade, the interactive display will be an Australian-first exhibition featuring objects and treasures from museums and historical sites across Egypt. It will take over The Australian Museum this summer in collaboration with Egypt’s Ministry of Tourism and Antiquities and the giant showcase promises to be fit for a pharaoh.

      Ramses & the Gold of the Pharaohs, Sydney

      If you enjoy history and find yourself fascinated by ancient Egypt and its pyramids, this is your opportunity to get catapulted 3,300 years in the past and see it all up close.

      The exhibition depicts the life and accomplishments of one of the most renowned and powerful pharaohs in Egyptian history — King Ramses II, more commonly referred to as Ramses the Great. He ruled Egypt for nearly 67 years, rebuilding several monuments and temples and was celebrated as a great warrior. He also became the embodiment of power and wealth in ancient Egypt during the New Kingdom period, 1539-1075 BC.

      Exhibition highlights

      Among the highlights, visitors can look forward to exploring one-of-a-kind relics such as sarcophagi, animal mummies, stunning jewellery, royal masks, and beautiful amulets, many of which have never left Egypt before.

      Another highlight of the exhibition is a virtual reality experience that will take visitors on a tour of two of Ramses’ most impressive monuments — the Tomb of Queen Nefertari — his favourite royal consort, which features vibrant colours and detailed artwork and the temples of Abu Simbel, a historic site comprising twin rock-cut temples.

      Bringing to life the rich culture of ancient Egypt and shedding light on its enduring mythology the exhibition will feature 181 rare artefacts sourced from some of Egypt’s most renowned historical sites.

      Ramses & the Gold of the Pharaohs dates and tickets

      Ramses & the Gold of the Pharaohs comes to Australia after sold-out seasons in Houston, San Francisco and Paris, where it is currently on display until September.

      You’ll want to mark your calendars for November 18, 2023, which is when the exhibition opens at the Australian Museum in Sydney. Tickets go on sale this week from Monday, July 17 and you can join the waitlist here to get first dibs.

       

      RAMSES & THE GOLD OF THE PHARAOHS Exclusive to Sydney This Summer
      RAMSES & THE GOLD OF THE PHARAOHS Exclusive to Sydney This Summer

      Sydney, 9 July, 2023: The Australian Museum, in cooperation with Egypt’s Ministry of Tourism and Antiquities and World Heritage Exhibitions/Neon Global, is proud to present the blockbuster Ramses & the Gold of the Pharaohs, which will be the largest cultural exhibition to visit Australia in over a decade when it opens in Sydney on 18 November this year.

      Exclusive to Sydney, Ramses & the Gold of the Pharaohs is an interactive museum experience that features 181 priceless artefacts and ornate golden treasures, including one-of-a-kind relics such as sarcophagi, animal mummies, magnificent jewellery, spectacular royal masks, exquisite amulets – many of which have never left Egypt before.

      All of the objects in Ramses & the Gold of the Pharaohs have come from museums and historical sites in Egypt and are on loan to the exhibition from Egypt’s Supreme Council of Antiquities. The Secretary-General of Egypt’s Supreme Council of Antiquities and renowned archaeologist, Dr Mostafa Waziry, today launched the countdown to Ramses at the Australian Museum.

      Ramses & the Gold of the Pharaohs provides visitors with a window into the life and accomplishments of King Ramses II, more commonly known as Ramses the Great, who ruled Egypt for nearly 67 years – the second longest reign for any pharaoh in Ancient Egyptian history. Ramses the Great, who lived to about 92 years of age, came to epitomise the power and wealth of Ancient Egypt during the New Kingdom period, 1539-1075 BC, when Egyptian civilisation was at its height. Ramses was known as a mighty warrior who secured peace with his neighbours, led an extensive building campaign that included scores of gigantic monuments to himself, and is believed to have fathered over 100 children.

      Ramses & the Gold of the Pharaohs also features a virtual reality experience that takes visitors on a whirlwind tour of two of Ramses’ most impressive monuments: the Tomb of Queen Nefertari, his favourite Royal Consort, and the temples of Abu Simbel.

      NSW Minister for Arts, Music, Night-time Economy, Jobs and Tourism, the Hon John Graham, said Sydney is the only city in the region to host Ramses & the Gold of the Pharaohs, funded by the NSW Government through the Blockbuster Fund: “Egypt was one of the most powerful civilisations in the centre of the ancient world, and we are thrilled some of the greatest Egyptian treasures are coming to Sydney with Ramses & the Gold of the Pharaohs. This is a magnificent exhibition, set to produce a new generation of young Australian Egyptologists. I encourage all Australians to experience this once-in-a-lifetime opportunity to see these magnificently preserved 3,300-year-old artefacts at the Australian Museum.”

      Australian Museum Director and CEO, Kim McKay AO said the objects in Ramses & The Gold of the Pharaohs are drawn from Egypt’s finest museums and historical sites, and bring to life the fascinating, rich culture of ancient Egypt.

      “The AM is thrilled to present these exceedingly rare objects in an exhibition where visitors can appreciate their astonishing beauty and enduring history first-hand,” McKay said. “Ancient Egypt holds intrigue and fascination for all age groups, and I know Ramses & The Gold of the Pharaohs in Sydney will introduce the mystery of the pharaohs to new generations of locals and visitors alike.”

      Dr Mostafa Waziry, visiting Sydney from Cairo, said that Egyptian antiquities and treasures have dazzled the world for centuries: “Mystery surrounds Egypt’s origins, religions and monumental architecture – many of which were built during the reign of Ramses II, 1279 to 1213 BC. This ability to transcend age and time has ensured the Egyptians have an eternal place in history, and I invite visitors to discover for themselves why Ramses II is often regarded as the greatest, most celebrated, and most powerful pharaoh of all time.”

      World Heritage Exhibitions CEO John Norman said Ramses & The Gold of the Pharaohs is seeing record-breaking attendance around the world: “Our team has created an amazing experience celebrating the greatest Pharaoh in Egypt’s history and the reaction from people has surpassed our highest expectations. We are so excited to bring the exhibition to Sydney and know Australians are going to be similarly amazed.”

      Ramses & the Gold of the Pharaohs comes to Sydney after successful seasons in Houston, San Francisco and Paris, where it is currently on show until September.

      Ramses & the Gold of the Pharaohs is presented in partnership with World Heritage Exhibitions, Neon and the Houston Museum of Natural Science, with the support of Egypt’s Ministry of Tourism and Antiquities. Proudly supported by the NSW Government through Create NSW Blockbusters Funding initiative.

      Ramses & the Gold of the Pharaohs opens at the Australian Museum on 18 November 2023.

      ‘Tutankhamun is nothing’: How a great king was usurped by a teenager
      ‘Tutankhamun is nothing’: How a great king was usurped by a teenager

      He was Ancient Egypt’s unrivalled builder, warrior and begetter of children – historians believe he fathered at least 100. But in the annals of popular history, the great Ramses II has long been overshadowed by a teenager.

      This irks archaeologist Mostafa Waziry from Egypt’s Supreme Council of Antiquities. “Tutankhamun is nothing,” he said. “He died at the age of 18, or something. He did nothing to Egypt. Just a little boy playing with horses and chariots.”

      Waziry hopes any lingering confusion about the pharaonic pecking order will be swept away by Ramses and the Gold of the Pharaohs, an exhibition of animal mummies, jewels and sarcophagi due to open at the Australian Museum in November.

      While visiting Sydney to promote the exhibition before tickets go on sale on July 17, Waziry said Tutankhamun’s fame only arose from his tomb being found unplundered a century ago. “His tomb is the poorest in the Valley of the Kings,” he said.

      “If you were to look at the tomb of Ramses – oh wow, what a tomb. He’s the greatest because of what he did to the history of Egypt. Wars? He was the greatest warrior. For the number of buildings or constructions or temples or kiosks or chapels, Ramses is the greatest.”

      Historically, Australians have flocked to visiting exhibitions of ancient artefacts. A 1988 show, also called Gold of the Pharaohs, held attendance records at the Art Gallery of NSW for almost 25 years, followed closely by a show featuring China’s Terracotta Army in 1983.

      A 2021 exhibition of treasures from Tutankhamun’s tomb – which was to have crowned the Australian Museum’s $57 million renovations – had been expected to draw 800,000 visitors before it was cancelled in 2021 due to the COVID-19 pandemic.

      Sydney will be the fourth international stop for the exhibition, which features Egyptian-owned artefacts and is run in co-operation with the Egyptian government.

      Waziry said he would not raise the question of Australian ownership of Egyptian artefacts, such as the Mummy Room in the University of Sydney’s Chau Chak Wing Museum, during his tour, saying it was once legal for archaeological teams in Egypt to keep half of their discoveries.

      “I don’t mind if we have Egyptian artefacts in Australia,” he said. “They have thousands of pieces in the Louvre Museum. I don’t care. We have obelisks in Italy, in England, in America. They are for me like ambassadors in those countries.”

      But there are four artefacts Waziry would like returned to Egypt; the Rosetta Stone, the Dendera Zodiac at the Louvre, the bust of Nefertiti at the Berlin Museum, and the statue of pyramid architect Hemiunu in Hildesheim, Germany. “They are unique,” he said.

      Looking Back On Jurassic World: The Exhibition In London ExCel
      Looking Back On Jurassic World: The Exhibition In London ExCel

      In August 2022, Jurassic World: The Exhibition came stomping into London ExCel, sending ripples through many cups of coffee (although please note that no open-top beverages are actually allowed past the check-in point). This walk-through-style tour might have just been the most immersive and jaw-dropping experience in the entire Jurassic Park/Jurassic World franchise since the original 1993 film, so let’s break down everything it had to offer…

      The Isla Nublar Ferry

      After checking in, you boarded the Isla Nublar Ferry as seen in Jurassic World (2015), which transports guests from mainland Central America to the Costa Rican island Isla Nublar, home to Jurassic World. Of course, it isn’t an actual ferry, but it’s so instantly immersive that you’ll feel like you’ve stepped onto a real boat on the Thames (which is actually just a stone’s throw away from the venue). Between the accompanying Jurassic World “staff” and the “view” of the ocean horizon, you’ll be plunged into the world made famous in the blockbuster series.

      The Gates

      “What have they got in there, King Kong?” Dr. Ian Malcolm (Jeff Goldblum) once said, and this might be the first thing that comes to mind as you approached those towering Jurassic World gates at the start of the exhibition. It might not be a 50-foot gorilla that you’ll find on the other side, but you were greeted with a Brachiosaurus, a life-size animatronic whose long neck moves so fluidly you’ll be asking one of the Jurassic World staff if they’ve actually used fossilized DNA to bring prehistoric animals back to life.

      The entire area was kitted out with foliage and appropriate fencing, and other man-made structures from viewing platforms to large crates. Nearby you also found a Stygimoloch in the back of a truck, and watch as it sticks its armor-plated head over the top from time to time. And then there’s a Jurassic World paleo-veterinarian, who has an infant Pteranadon cradled in their arms, something tailored a bit more toward those “younger versions of adults”.

      The Labs

      Beyond the first section of Jurassic World, you swapped the dimly lit “outdoor” jungle setting for a bleach-white, sterile laboratory environment named the “Hammond Creation Lab”, which housed display cases populated with prehistoric mosquitos fossilized in shiny amber, as well as a hatchery, where dinosaur eggs and life-like newborn Parasaurolophus, are on display. This area was no less interactive, though, and there was another Jurassic World employee with an infant dinosaur – this time, an adorable, wide-eyed Parasaur.

      Velociraptors

      Do you remember the scene in Jurassic World where Owen Grady’s four Velociraptors are muzzled and contained in individual holding pens, their bodies and jaws completely restricted? Well, in this part of the tour, you felt like you had stepped onto that set, as these movie-quality raptors look very much alive – they’re not just moving, they’re breathing. There was, however, a slightly concerning detail, as Blue’s pen is empty! In the next room, you’ll see her in a large holding pen with a raptor wrangler (no, unfortunately it’s not Chris Pratt)!

      Indominus Rex

      Then, it was onto the first of two main events – the Indominus Rex! Just like with Blue, you would enter a room where you’ll be faced with a dinosaur enclosure, however, this one doesn’t have wall-to-ceiling fences like the last one, as you’ll be able to see the dinosaur’s head emerge over the top as it creeps out of the dense foliage to feast upon a hunk of meat that a Jurassic World employee is dangling overhead using a crane. No words can describe just how startlingly real the Indominus looked here – it really had to be seen to be believed.

      Tyrannosaurus Rex

      While the Indominus Rex was designed to be the main selling-point of Jurassic World in the movies, there was simply no beating the mighty Tyrannosaurus Rex. After entering a similar room (though much bigger), the full-bodied Tyrannosaurus Rex (yet another frighteningly realistic animatronic creation) will breach its perimeter fence, forcing all the Jurassic World employees to burst into panic as they usher you towards the exit doors. This T-Rex meant business, and the way its flesh and muscles undulated as it moved and breathed, and the way its eyes blinked and rolled, and of course that deafening roar, left you frozen to the ground (which was probably for the best in this situation anyway).

      And so once you had escaped the Tyrannosaurus Rex, that was the end of your tour, as you would find yourself in Jurassic World: The Exhibition’s giftshop, where you’re very likely to “spare no expense”.

      Jurassic World: The Exhibition certainly delivered on its biggest promise – that it’s “the closest you’ll come to living dinosaurs”. The walk-through tour took roughly 45 minutes to enjoy, and there was also a couple of other smaller areas to take note of, such as a museum-style area where you’ll meet “Bumpy” – the infant Ankylosaurus from animated Netflix series Jurassic World: Camp Cretaceous – and a collection of Gyrospheres in a jungle setting (the gyroscopic vehicles from Jurassic World), which made for a perfect photo opportunity.

      Jurassic World: The Exhibition opened on the 25th August 2022 and was meant to end in November, but due to the high demand and it’s popularity, it was extended until January 2023 and officially closed on 15th January 2023. Did you get to visit this amazing experience, should it return? Let us know your thoughts by leaving us a comment below or on our Facebook page.

      DINO MANIA IN COLOGNE: More Than 250,000 Tickets Sold For JURASSIC WORLD: THE EXHIBITION – NOW EXTENDED
      DINO MANIA IN COLOGNE: More Than 250,000 Tickets Sold For JURASSIC WORLD: THE EXHIBITION – NOW EXTENDED

      NEON Global - Jurassic World The Exhibition - Logo

      Cologne, 04. July 2023 – Since its opening at the end of March, more than 250,000 tickets have been sold for JURASSIC WORLD: THE EXHIBITION in Cologne, Germany. Due to high demand, the popular exhibition has been extended until October 15, 2023.  New dates have been added, and more options for tickets have been made available for existing dates. Guests can expect an unforgettable journey into the land of Jurassic giants, making this exhibition a must-see for fans of the blockbuster franchise and dinosaur enthusiasts alike. Tickets can be purchased at www.ticketmaster.de.

      JURASSIC WORLD: THE EXHIBITION is a family-friendly immersive 2,500-square-meters experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the iconic Jurassic World gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the   mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment, and all five seasons are currently streaming on Netflix.

      The exhibition immerses audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World and is produced in conjunction with Universal Live Entertainment, NEON and Animax Designs – the creators of the lifelike animatronic dinosaurs.

      Following an initial launch in Melbourne, Australia, JURASSIC WORLD: THE EXHIBITION has become a global success with over five million visitors since 2016. The exhibition has opened its gates to excited fans in cities around the world including Toronto,  London, Atlanta, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai.

      Information and Tickets

      JURASSIC WORLD: THE EXHIBITION will be open for visitors at ODYSSEUM in Cologne. Tickets can be purchased on www.ticketmaster.de.

      Admission to the exhibition starts at € 23.50 for children (ages 3 to 15) and € 29.50 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students. Timed-entry tickets are required. Tickets are available at www.ticketmaster.de.

      Opening times are: Mondays to Fridays from 10 am to 6 pm, Saturdays and Sundays, bank holidays and school holidays in North Rhine-Westphalia from 10 am to 8 pm.

      For more information about JURASSIC WORLD: THE EXHIBITION, visit www.jurassicworldexhibition.de.

      CONNECT WITH JURASSIC WORLD: THE EXHIBITION

      facebook.com/jurassicworldexhibition

      instagram.com/jurassicworldexhibition

      #JWEXHIBITION

      LOCATION:

      ODYSSEUM
      Corintostraße 1
      51103 Köln
      Official Website: www.odysseum.de
      Facebook: facebook.com/odysseumkoeln
      Instagram: instagram.com/odysseumkoeln

      Harry Potter interactive art experience set to debut in European city in 2023
      Harry Potter interactive art experience set to debut in European city in 2023

      Warner Bros and Neon are working in collaboration to develop a new contemporary art experience based on the world of Harry Potter

      A new contemporary art experience based on the Harry Potter franchise is making its way to a yet-to-be named European city ahead of a tour of Europe for the travelling exhibition.

      A collaboration between Warner Bros Discovery Global Themed Entertainment and immersive experiential design firm Neon, Harry Potter: Visions of Magic explores both the Harry Potter and Fantastic Beasts movie IPs, with the interactive art experience featuring locations such as the Room of Requirement, Newt’s Menagerie, the Ministry of Magic, and more.

      The travelling exhibition will feature multi-sensory installations, with interactive technology inviting guests to “illuminate the invisible, revealing visions of magic that bring the entire experience to life”.

      “This experience is going to leave our millions of Wizarding World fans around the world awestruck,” said Peter van Roden, senior vice president, Warner Bros Discovery Global Themed Entertainment. “Art and technology have been masterfully harnessed and brought together with the Wizarding World to create a truly magical experience that puts the franchise on display like never before.”

      Neon – formerly CityNeon – says more information about the exhibition and initial host city will be announced later this year. Former touring exhibitions from the company include Marvel Avengers S.T.A.T.I.O.N.Jurassic World: The Exhibition and The Hunger Games: The Exhibition.

      “We’re excited to partner with Warner Bros. Discovery Global Themed Entertainment to deliver this unique experience for the first time ever,” said Ron Tan, executive chairman and Group CEO of Neon.

      “Whether you have been a fan of Harry Potter and Fantastic Beasts for decades, or are just now discovering these rich stories, expect to be taken on a journey like none other.”

      A number of Harry Potter attraction and exhibitions have toured the world, with Harry Potter: The Exhibition set for a stop in Macao, China, later this year. A major attraction based on the Wizarding World has also open in Japan, with the Harry Potter Studio Tour opening in Tokyo.

      NEON & Warner Bros. announce Harry Potter: Visions of Magic interactive art experience
      NEON & Warner Bros. announce Harry Potter: Visions of Magic interactive art experience

      NEON, a global experience entertainment company, has announced that it has partnered with Warner Bros. Discovery Global Themed Entertainment to present Harry Potter: Visions of Magic. This new interactive art experience is inspired by the Wizarding World and will start its European tour this year, followed by global locations.

      Harry Potter: Visions of Magic is a modern creative celebration of the enduring film series which aims to celebrate the worlds of Harry Potter and Fantastic Beasts and explore some of the Wizarding World’s mysterious elements.

      Guests can discover creative and evocative settings based on enigmatic locations in the magical world, like the Ministry of Magic, Newt’s Menagerie, and more. Multi-sensory works are created by responsive video content, striking architecture, and unique soundscapes, while interactive technology enables visitors to illuminate the invisible, exposing visions of magic that bring the entire experience to life.

      Art and technology combine to bring the Wizarding World to life

      “This experience is going to leave our millions of Wizarding World fans around the world awestruck,” says Peter van Roden, senior vice president of Warner Bros. Discovery Global Themed Entertainment. “Art and technology have been masterfully harnessed and brought together with the Wizarding World to create a truly magical experience that puts the franchise on display like never before.”

      “We’re excited to partner with Warner Bros. Discovery Global Themed Entertainment to deliver this unique experience for the first time ever,” adds Ron Tan, executive chairman and group CEO of NEON. “Whether you have been a fan of Harry Potter and Fantastic Beasts for decades, or are just now discovering these rich stories, expect to be taken on a journey like none other.”

      Later this year, more details regarding Harry Potter: Visions of Magic will be released, and the European city set to host the world premiere will be announced.  For priority access to presale tickets to the European location where you may be among the first to experience the spellbinding Harry Potter: Visions of Magic, sign up for the waiting list here. Subscribers will also be the first to receive information about upcoming tours planned for other locations around the world.

      Earlier this year, NEON’s Avatar: The Experience received the Outstanding Attraction Experience award at the Singapore Tourism Awards 2023, in the Experience Excellence category.

      Warner Bros. Discovery Global Themed Entertainment And NEON Partner To Present HARRY POTTER: VISIONS OF MAGIC – An All-New Interactive Art Experience Inspired By The WIZARDING WORLD Video Play Button
      Warner Bros. Discovery Global Themed Entertainment And NEON Partner To Present HARRY POTTER: VISIONS OF MAGIC – An All-New Interactive Art Experience Inspired By The WIZARDING WORLD

      EUROPEAN TOUR SET TO BEGIN IN 2023 FOLLOWED BY ADDITIONAL TOURS AND LOCATIONS

      JOIN THE WAITLIST AND BE THE FIRST TO RECEIVE UPDATES ON TOUR CITIES AND DATES

      June 28, 2023, Global – Warner Bros. Discovery Global Themed Entertainment, in collaboration with NEON, announces the world premiere of Harry Potter: Visions of Magic, a contemporary artistic celebration of the iconic film series that promises to celebrate the world of Harry Potter and Fantastic Beasts in a fresh and stunning way.

      Harry Potter: Visions of Magic is an evocative and interactive art experience exploring some of the most mysterious corners of the Wizarding World™. Discover a series of artistic and immersive environments inspired by enigmatic places in the magical community, like the Room of Requirement, Newt’s Menagerie, the Ministry of Magic, and more. Responsive video content, bold architecture, and original soundscapes create breathtaking multi-sensory installations, while interactive technology invites guests to illuminate the invisible, revealing visions of magic that bring the entire experience to life.

      “This experience is going to leave our millions of Wizarding World fans around the world awestruck,” said Peter van Roden, Senior Vice President, Warner Bros. Discovery Global Themed Entertainment. “Art and technology have been masterfully harnessed and brought together with the Wizarding World to create a truly magical experience that puts the franchise on display like never before.”

      “We’re excited to partner with Warner Bros. Discovery Global Themed Entertainment to deliver this unique experience for the first time ever,” said Ron Tan, Executive Chairman & Group CEO of NEON. “Whether you have been a fan of Harry Potter and Fantastic Beasts for decades, or are just now discovering these rich stories, expect to be taken on a journey like none other.”

      Information about Harry Potter: Visions of Magic, and the European city to host the world premiere will be announced later this year. Join the exclusive waitlist today and receive priority access to pre-sale tickets to the European destination where you can be among the first to experience the evocative Harry Potter: Visions of Magic. Waitlist subscribers will also be first to learn more about the upcoming tours slated for locations around the world.

      Follow us on Facebook, Instagram, and Twitter and visit harrypottervisionsofmagic.com to stay up-to-date with all the latest announcements. The event promises to be an unforgettable experience that will enchant audiences of all ages, from across the globe.

       

      Return Of The Kings – How The Australian Museum Broke A Curse And Won A Blockbuster Exhibition Of Egyptian Gold Video Play Button
      Return Of The Kings – How The Australian Museum Broke A Curse And Won A Blockbuster Exhibition Of Egyptian Gold

      The man was barely 170cm tall and lived to the ripe age of 87, a wonder in itself. He was a warrior, peacemaker, and builder — the creator of an empire whose hazel eyes, set above an imperiously beaked nose, shone like the gold jewellery that hung from his slender frame. History knows him as Ramses II — or Ramses the Great, pharaoh of pharaohs. His name and feats more than 3000 years ago are etched in stone in the Valley of the Kings. To Zahi Hawass, the most celebrated Egyptologist of our time, it all could have happened yesterday.

      We’re talking in Paris at the unveiling of the $2.4 billion exhibition about Ramses’ reign that Hawass has curated. Stay tuned, because after its run at the Grande Halle de la Villette, next stop for the blockbuster show is the Australian Museum in Sydney, a coup for director and CEO Kim McKay. She and Hawass are old friends — and that’s part of the rollicking background to how the deal was done to bring the collection to Australia in November. For now, let’s not be distracted from what’s on the bill: 181 exquisite pieces and possibly the carved cedar coffin that held the pharaoh’s mummified remains, never before seen outside of Egypt. There’s an 8kg necklace of rolled gold and gems inscribed for a successor, Psusennes I, and the Colossal Head of Ramses in pink granite that towers over the entrance gallery. Hawass, who is 76 but boyish in his enthusiasm, has had the hard-to-impress local media eating out of his hand.

      “You see, this is how ancient Egypt captured the hearts of people everywhere. And why does it do that? It does it because this is history you can touch — it lives and breathes through these artefacts,” he tells The Weekend Australian Magazine as the French TV crews pack their gear away. “For me, I still live in the time of the pharaohs. I don’t live in the time of the people here … I found my love, and my love was ancient.”

      Only someone as high-wattage as Hawass could say this with a straight face. Yet when he’s seated in front of the silver coffin of another pharaoh, Shoshenq II, debonair in a fashionably-cut navy suit, a touch of grandiloquence seems entirely in order. A smiling McKay is by his side, enjoying the performance. It’s quite the occasion for her, too, the culmination of years of painstaking work and perseverance to land the grand prize of Ramses the Great and the Gold of the Pharaohs. And this is Paris. In spring. Blooming beautiful since they hauled away the reeking garbage that had choked the streets during the protests over Emmanuel Macron’s plan to increase the French retirement age. “I’m really excited,” she says. “I think Australians will be blown away. Now, if we can only get that coffin…”

      You’ve got to hand it to her. McKay never gave up, not even when Covid-19 sank her carefully laid plans to launch a $57.5 million renovation of the nation’s oldest museum with a flourish in 2021. Hawass had phoned in the dead of night about a prestige exhibition that had toured America, France and the UK, Tutankhamun: Treasures of the Golden Pharaoh. “Would you like it, Kim?” You bet, she said.

      No one has more clout than he as gatekeeper of Egypt’s state collections. Sporting his trademark work hat, he famously guided US president Barack Obama through the pyramids at Giza, pointing out the discoveries he had made, naturally. As a former minister of antiquities, he also knows his way around the corridors of power in Cairo, a must in his line of work. He was purged after the autocrat Hosni Mubarak was overthrown during the Arab Spring uprisings in 2011 and brought up on corruption charges, which he successfully defended. The Islamists under Mohamed Morsi were then toppled in a military coup led by the current president, Abdel Fattah el-Sisi, paving the way for Hawass to be rehabilitated. As ever, it pays to know where the political bodies are buried in the land of the pharaohs.

      When the Tutankhamun show was pulled back by the Egyptian government at the height of the pandemic, McKay trusted him to make good on his promise to find her something better. “If anyone could do it, I knew Zahi would,” she remembers. There was a lot on the line if he didn’t come through. McKay had gone out on a limb, you see, to convince the NSW government to fund the upgrade of the Australian Museum at 1 William Street in Sydney. Tipped off that the project had not made it into the 2018 state budget, she pulled out the stops. McKay realised her only hope was to make the case directly to then premier Gladys Berejiklian — easier said than done when the budget was about to be locked in. As it happened, she had a lead on where the premier was going to be that Sunday. The museum’s chief scientist had been asked lo stand up with Berejiklian at a media conference at Taronga Zoo for a good news announcement about koalas. So McKay rolled up, too.

      It wasn’t quite an ambush: she had told the premier’s office what she wanted to see her about, and cleared it with the zoo people. Berejiklian took it in her stride. She had a family lunch to get to so could they walk and talk? McKay gave her the spiel: the millions Tutankhamun would generate if it came to Sydney, the crying need for more room at the museum to attract blockbuster exhibitions. She even had an artist’s impression of the upgrade on hand. Berejiklian peppered her with questions. How much do you need, Kim? $50 million from the state, she replied evenly, and we’ll raise the rest. All upfront? No, we’ll take it any way you want. Leave it with me, the premier said.

      The money duly came through, and the work was completed on time and within budget to create 3000sqm of additional floor space despite the travails of Covid. But now there was no Tutankhamun to open with; no option, either, of pulling in a replacement from overseas. McKay turned to the tried and true crowd-pleaser of dinosaurs.

      The Australian Museum’s trove of prehistoric fossils is world renowned. Unfortunately, its Tyrannosaurs — Meet the Family exhibition was then on the road, about to open at the National Museum of Scotland in Edinburgh after touring the US. This time she was the one pulling the plug. “I had to ring them and say, ‘Sorry, I have to recall it’. They were OK, they understood,” she says. “And as it turned out, it was the right thing to do. The exhibition was ours, created by our team, but it hadn’t been here for something like seven years. So there was a new generation of kids and families who hadn’t seen it. Dinosaurs are like gold to museums.”

      Hawass hadn’t forgotten his promise, either. They’re something of an odd couple, the smooth-as-silk Egyptian archaeologist and his blunt-spoken Australian friend. Before taking charge of the museum a decade ago, McKay, 63, had an eclectic background in communications, the environment, event management, television production and non-fiction writing. Having grown up on Sydney’s northern beaches, she helped promote a nascent pro-surfing circuit before getting behind Australian of the Year Ian Kiernan’s Clean Up campaign, taking it worldwide.

      She joined the Discovery Channel in 1997, moved to Washington DC and partnered with British producer Mark Burnett on a hot new show called Eco-Challenge: the Expedition Race. It was a template for reality TV and Burnett’s subsequent success with the likes of Survivor, The Apprentice, Shark Tank and The Voice. (“He’s gone on to make hundreds of millions,” she chortles.) Then it was on to the National Geographic Channel, where McKay ran global marketing and communications for the cable platform. She was weighing whether to make her home permanently in the US when her parents’ declining health made the decision for her: she returned to Sydney, co-wrote a series of books on the environment, True Green, and was brought on as a trustee of the venerable, 196-year-old Australian Museum.

      She put her hand up for the director’s role after it became vacant in 2013. If the job was to clear out the cobwebs, she was up for it. Actually, no other woman had run the show before her. McKay, a people person, made it her business to break into the international “boy’s club” of her then peers. Clicking with Hawass certainly helped. While she was at NatGeo, he had led her through the secret depths of the Great Pyramid of Giza where he is convinced the tomb of the great pharaoh Khufu lies undiscovered. She loved it.

      Hawass insists that the Ramses exhibition is worth the wait. Tutankhamun’s death at age 19, without an heir and before he could make anything of himself, would have relegated the boy king to a footnote in history had his burial chamber not been found intact with its treasures in 1922 by Howard Carter. Ramses’ reign from 1279-1213 BC, four generations on, was something else altogether.

      He too ascended to the throne as a young man, scion of the 19th Dynasty founded by his grandfather, Ramses I. He was no pampered dilettante, though, having already proved his mettle in war. The new pharaoh fought the Nubians in the south, Libyans on the western border, pirates on the Mediterranean, and Hittites — with whom he signed the world’s first known peace treaty — through the Syrian littoral. Egypt entered a golden age of prosperity, one that was dutifully recorded on the countless monuments Ramses II raised to his own glory. It’s unclear if he was responsible for ordering the massacre of baby boys that led to the Exodus of the Israelites under Moses; attributing it to him was a Hollywood invention, some historians reckon.

      Two of his numerous wives, beloved Nefertari and beautiful Isetnofret, became historical figures in their own right. A vibrant New Kingdom was at the zenith of its power and influence when the 13th of his 50 sons, Merneptah, succeeded him, aged 50. “T am telling you and I told everyone that this exhibition is a lot more than Tutankhamun,” Hamass says. “Ramses was a bigger name, a bigger personality in every respect. You see that in these 181 beautiful objects. This is why this exhibition will be a great gift from us to Australia and from me to my friend, Kim.”

      It starts by transporting you back in time, past the Renaissance and the Middle Ages, beyond the birth of Christ and the rise and fall of imperial Rome, back more than 100 generations until you arrive at Memphis, seat of power in ancient Egypt. The exhibition’s introduction theatre, with its video projected in 180 degrees and rumbling surround-sound, is where 2lst-century tech meets early human civilisation. Drone footage soars over and then zooms in to the Great Pyramid and the Sphinx.

      Headsets fixed, you move through a vestibule under the implacable gaze of a 2.3m bust in red granite, the Colossal Head of Ramses, a taste of the grandeur to come. The exhibition unfolds across nine galleries, each themed to a different aspect of his life: warrior, builder, living god, tomb maker. The artefacts are displayed alongside interactive elements including video timelines and scale models. For an additional cost, you can take a virtual reality tour of the majestic rock-cut temples of Abu Simbel and the Tomb of Nefertari, led by the spirit of Ramses” adored queen herself.

      The story of the 1275 BC Batlle of Kadesh is vividly recreated through CGI, a spectacle of clanging swords and hissing arrows, paired with the display of part of a wooden bow from the time. The clash was trumpeted by Ramses as a smashing victory over the Hittite empire. In fact, the outcome was more like a punch-drunk draw. Five years into his reign, nearing his 30th birthday, the pharaoh had led his army into an ambush on the Orontes River near the present-day border of Lebanon and Syria. The Egyptians were facing disaster when the Hittites stopped to loot their camp; Ramses rallied his troops and drove the enemy into the river, forcing the survivors to swim for their lives. Yet his badly mauled forces lacked the strength to finish the Hittites, who fell back on the fortified city of Kadesh. Ramses also retreated.

      No matter. By the time he secured his historic peace agreement with the Hittites — the treaty was inscribed on a silver tablet that today hangs in replica in the United Nations building in New York — Ramses showed he had absorbed history’s cardinal rule: it is written by the victor. Again and again as it turned out, chiselled into every available stone surface in his expanding realm. His cartouche or royal seal, etched in an oval pattern of hieroglyphs, litters the exhibition, just as it did in ancient Egypt. A gold-lipped obelisk even has Ramses’ name written over that of another king.

      A time-lapse sequence depicts the new capital, Pi-Ramesse, that he established in the Nile Delta, complete with more than 50 towering statues of himself and sumptuous palaces for the royal family. They needed the space: he is said to have amassed some 200 wives or concubines and fathered at least 110 children, many of whom he outlived.

      In a chamber dedicated to Ramses at Peace, we meet the pharaoh in his prime, his face round and youthful, a slight smile playing on his full lips. He holds the heka sceptre, a symbol of earthly power. The royal diadem with a uraeus (a stylised rearing cobra) representing the protective goddess Wadjet adorns his shaved scalp. The ancient Egyptians’ preoccupation with the afterlife was the measure of a precarious earthly existence, blighted by disease and often hunger for ordinary folk. The median lifespan was barely 19: people were old by their mid-30s, few and far between after 40. No wonder they hailed long-lived Ramses as divine.

      Among the nobility, men and women alike used perfumed ointments, applied makeup and dripped in jewellery. Gold, the flesh of the gods, was worked into the funerary treasures with silver, electrum, lapis lazuli, obsidian, turquoise stone and chalcedony. You transit a dark corridor, ethereal music playing, to be dazzled by a glittering tableau of the pharaohs’ wealth. Enhanced by fibre-optic case lighting, the scene cuts across a number of dynasties; there are amulets studded with precious stones, gorgeous jewelled collars, 5em-long gold earrings adorned with heraldic dolphins, and heavy toe stalls that would have weighed on the entitled wearer, despite their ageless beauty.

      The 8kg necklace named for Psusennes I, who reigned nearly 300 years after Ramses the Great in the 21st Dynasty, is a masterpiece of the goldsmith’s art forged from nearly 5000 disks arranged in five coils, flaring into a bib of gold chains finished with intricate gold bells. The funerary mask of one of his generals, Wendjebauendjet, exudes a very human warmth through eyes highlighted with glass inlay. An otherwise simple signet ring inscribed with the throne name of Ramses contrasts with the magnificent scarab ring with cartouche of Queen Tausret, one of the few women to become pharaoh and the last to rule in the 19th Dynasty. What a sight their courts must have been.

      Sadly, the contents of Ramses’ tomb are long gone, plundered by thieves. But there’s a glimpse of the lost grandeur in the outer coffin and lid of the master artisan Sennedjem, a “servant in the place of truth” who would have decorated the royal crypt. Sennedjem’s own tomb was discovered untouched in 1886, filled with the accoutrements of everyday life including the bed he shared with his wife, Lyneferti, before she was interred by his side. Painted reliefs from the walls and ceiling of the chamber are reproduced in the exhibition, vividly charting their imagined progress from death into the afterlife. His wooden sarcophagus is finished in rich hues that look like they could have been painted yesterday, along with texts and vignettes from the Book of the Dead. In one scene, the couple are shown playing senet, a backgammon-like board game which had a dual function of connecting the living with the departed. Rich and poor alike were devoted to it.

      Royal mummies were generally considered worthless by grave robbers and discarded. But during the 21st Dynasty the embalmed remains of New Kingdom rulers, Ramses’ among them, his haughty nose still recognisable, were hidden by temple priests inside an out-of-the-way cliff-face overlooking the Theban Necropolis at modern-day Luxor, between the Valley of the Kings and the Valley of the Queens. They lay there until archaeologists were led to them in 1881. The breathtaking Royal Cache is recreated in a stand-alone gallery with a cameo by the man credited with recovering the 50-odd mummies, German Egyptologist Emile Brugsch, in another piece of technological wizardry. “Soon we came upon cases of porcelain funerary offerings, metal and alabaster vessels, draperies and trinkets, until, reaching the turn in the passage, a cluster of mummy cases came into view in such number as to stagger me,” you hear him say. Sadly, the mummies themselves are too precious to tour.

      But mummified animals that were routinely entombed with a pharaoh are displayed for the first time outside of Egypt in their form-fitting linen wraps: cats, mongoose, even a lion cub, its facial features sketched in. More CGI magic allows us to envisage how Ramses would have aged from the vigorous young warlord to hunchbacked old man, his face lined, a thatch of grey hair clumped beneath his bald crown, still clear-eyed and now all-powerful.

      I ask Hawass what he would do if he could sit down with the great man. “We would play chess,” he answers. “And I would ask him many questions. But the most important question would be about his many wives. As someone who was deeply in love with Nefertari and who built this very important tomb to her, why did he marry the other queens? I wonder about that.”

      Which brings us to the coffin, the showstopper in Paris. The cedar surface would have been stripped and painted yellow, with a handful of details highlighted in vibrant colours and the eyes outlined in black. Ramses is represented as the god Osiris: arms crossed on his chest, he holds the heqa (shepherds crook) and nekhakha (flail). The striped headdress depicts a rearing cobra; a false beard is braided beneath the chin.

      The coffin last travelled to France 45 years ago, when the pharaohs fungi-infested remains were painstakingly restored at the Musée de l’Homme. The present loan was to be a one-off for the exhibition’s Paris sojourn, which began in April. But Hawass is adamant Australia will have it too. “I will get it for you, Kim,” he avows. “Definitely. For sure.”

      If only it were that easy, McKay sighs. Bringing the coffin to Sydney will require ministerial if not presidential sign-off in Egypt. She’s optimistic, but knows it’s a big ask. Transporting the rest of the artefacts to the other side of the planet for the Sydney opening on November 18 is already an epic undertaking. Given the collection’s eye-watering value — $2.4 billion is probably conservative, McKay says — security must be airtight. Promoter World Heritage Exhibitions is understandably tight-lipped about the arrangements. “The insurers don’t like us talking too much,” says executive vice president Troy Collins. A team of specialist Egyptian conservators are to accompany the treasures, and the Australian Museum will be bringing in additional help to cope with the 500,000 people expected through the door. NSW Minister for the Arts and Tourism John Graham says: “Egyptian civilisation has captured the imagination of generations of Australians. Ramses the Great and the Gold of the Pharaohs is one of the most impressive exhibitions of the Egyptian golden age ever to come to Australia.”

      Hawass will be on hand, of course, and he’s talking about springing some surprises. In Paris, he hijacked the media launch on the morning of the grand opening, teasing his “big news” on the hunt for Khufu’s tomb in the Great Pyramid and new findings on the cause of Tutankhamun’’s death. The boy king might have died in an accident or even been murdered, he said, promising all would be revealed in “four months or $0”, neatly in time for his visit to Australia.

      “Zahi is such a showman,” McKay says admiringly. “Look at him up there … he’s completely taken over the event.” Energetic as ever, she’s working the room. One of Hawass’s successors as Minister for Antiquities, Mostafa Waziry, has flown in from Cairo and she takes him aside for a quiet word because there is always something you can do, someone else you to talk to when you’re chasing a new prize. Now, about that coffin…

      Blockbuster movies come to life at Jurassic World: The Exhibition in Atlanta Video Play Button
      Blockbuster movies come to life at Jurassic World: The Exhibition in Atlanta

      Hear a T-Rex roar, walk through the famous Jurassic World gates, and encounter life-sized dinosaurs at the newest experience to open in Atlanta: Jurassic World: The Exhibition.

      The 22,000-square-foot experience is now open at Pullman Yards following an overnight break-in on May 29, where the experience’s general manager said four people caused hundreds of thousands of dollars in damage.

      The experience takes guests through both the rise of dinosaurs and showcases some of the famous scenes from the movie franchise.

      More Atlanta Experiences

      “All of the (dinosaur) models come from the movies, the same things that you have seen, so it’s a very rigorous process of getting all of the CG drawings, the 3D models, and then looking at how do you engineer it,” said Otelo Vizcaino from the exhibition..

      If you love dinosaurs or the movies, organizers believe this is the closest you’ll ever come to living dinosaurs.

      “If you want to feel like you’ve walked into a place that you’ve only dreamt about, you have to come experience Jurassic World: The Exhibition.”

      More than five million people around the globe have visited the experience over the last couple of years. This is the first time it has been in Atlanta.

      Tickets start at $27 for adults and $25 for kids. Jurassic World: The Exhibition is in Atlanta through at least Labor Day.

      5 Mummies You Can See at the Largest Touring Collection of Remains at Miami’s Frost Science Museum Video Play Button
      5 Mummies You Can See at the Largest Touring Collection of Remains at Miami’s Frost Science Museum

      Curious to know the kinds of artifacts you’ll see at the exhibit? Here are the five most remarkable mummies you’ll get to see at the exhibit and their untold stories

      The largest touring collection of mummified remains and related artifacts ever assembled has arrived at the Phillip and Patricia Frost Museum of Science in downtown Miami.

      Running now through September 4, Mummies of the World: The Exhibition will reveal the true lives of ancient people from all over the world.

      The exhibit features the mummified remains of 40 real humans and animals and 80 rare artifacts from across the globe.

      And how was it possible to study these mummified remains while keeping them perfectly preserved? Dr. Cassie Freund, director of science communication at Frost Science told NBC6 it was through modern science and technology, that their secrets are now revealed.

      The exhibit highlights scientific methods used to study mummified remains, including Computed Tomography (CT), DNA analysis and radiocarbon dating, all of which allow researchers to learn about the lives, histories and cultures of these ancient people and animals.

      “The use of technology, like CT scanning and X-rays, has allowed scientists to study mummified remains without disturbing the individuals or unwrapping them like they used to do,” Freund said. “We like to say, ‘inside every mummy is a story waiting to be told. So in that way, it makes their study much more respectful.”

      Curious to know the kinds of artifacts you’ll see at the exhibit? Here are the five most remarkable mummies you’ll get to see at the exhibit and their untold stories.

      MUMAB is the first authentic replication of the Egyptian mummification process done on a decedent body in 2,800 years.

      Baron von Holz was a German nobleman found tucked away in the family crypt of a 14th century castle wearing his best leather boots.

      The Orlovits Family, a mummified family discovered in a long-forgotten crypt of a small church in Vác, Hungary in 1994.

      Shrunken heads from South America are typically associated with the Jivaro culture of Ecuador, where members of the group have traditionally shrunk the heads of enemies captured in battle.

      At the exhibit, you will find mummies of Egyptian animals including a cat, falcon, snow rabbit, lizard, weasel and fish. Some of these which were deliberately preserved to accompany royals for eternity.

      Atlanta’s Pullman Yards becomes a ‘Jurassic World’ Video Play Button
      Atlanta’s Pullman Yards becomes a ‘Jurassic World’

      You’ve seen the blockbuster “Jurassic World” movies — now, it’s your chance to star in one of your own!

      “Jurassic World: The Exhibition” opens Friday at Atlanta’s Pullman Yards, allowing visitors to “step inside” the films and encounter full-sized dinosaurs around every corner. Those dinosaurs are the creations of Animax Designs in Nashville, and we caught up with the company’s executive vice president just ahead of the grand opening.

      “It took 18 months to fully design, build, and construct the dinosaurs,” says Michael Mattox. “In my facility in Nashville, we have about 140 people; artists, engineers, creatives, painters, everything you can imagine to make these guys come to life.”

      Creators say the experience should take around 45 minutes to an hour for visitors to walk through, although there’s no time limit for visitors once inside. Admission varies by date and time — and tickets are available for purchase here.

      Jurassic World: The Exhibition is open daily from 10 a.m. to 8 p.m., and we’re told it will remain at Pullman Yards (225 Rogers Street Northeast in Atlanta) through at least the summer and fall.

      Jurassic World: The Exhibition Now Open at Pullman Yards in Atlanta
      Jurassic World: The Exhibition Now Open at Pullman Yards in Atlanta

      NEON Global - Jurassic World The Exhibition - Logo

      An immersive experience based on the Jurassic World franchise makes its Georgia debut

      ATLANTA (May 26, 2023)Jurassic World: The Exhibition, over 22 thousand-square-foot family-friendly immersive experience, is making its East Coast debut for a limited engagement at Pullman Yards in Atlanta. The Exhibition is open to visitors starting on Friday, May 26, 2023 at 10 am ET, just in time for Memorial Day weekend.

      Based on one of the biggest blockbusters in cinema history, Jurassic World: The Exhibition is a thrilling interactive experience featuring realistic dinosaurs, cutting-edge technology and richly themed prehistoric environments that are sure to capture the imaginations of fans of every age.

      Jurassic World: The Exhibition allows guests to walk through the iconic Jurassic World gates, meet Velociraptors, stand under a towering Brachiosaurus, and encounter the most fearsome dinosaur of all, the mighty Tyrannosaurus rex. Visitors can even interact with “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment with five seasons now streaming on Netflix.

      This must-see event has been created by NEON, a global leader in immersive and epic experiences, and Fever produced in conjunction with Universal Live Entertainment, a division of Universal Destinations & Experiences, and Round Room Live.

      “We are delighted to bring this awe-inspiring experience to Atlanta for the first time.” said Ron Tan, Executive Chairman & Group CEO of NEON Global. “The overwhelming fan turnout in Toronto, London and other cities around the world is a testament to the excitement and fulfilment that surrounds this exhibition and the one-of-a-kind experience that it brings to life.”

      Universal Destination & Experiences President of Global Business Development, Michael Silver said, “Jurassic World: The Exhibition is the perfect adventure for fans of all ages to experience the Jurassic World franchise in a new and unique way. There is something new to discover and take away with every visit.”

      Jurassic World: The Exhibition has become a global success with nearly five million visitors since its initial launch in Melbourne, Australia. It has opened its gates to excited fans in regions around the world including the United States, Europe and Asia.

      Some of the elements on the immersive journey that await visitors include:

      – The Ferry: The journey begins aboard a ferry and a walk through of the iconic “Jurassic World” gates.

      – Land of the Giants: Guests will then walk under a towering Brachiosaurus that is part of the gigantic sauropod dinosaur family, the largest creatures to ever walk the earth.

      – Creation Lab: The Creation Lab is where guests can learn more about coprolites and the various species of dinosaurs that live at Jurassic World.

      – The Raptor Paddock: Guests can walk up to the Raptor’s paddock, but don’t get too close! These creatures have sharp serrated teeth and sharp-clawed hands and feet. Their large, recurved claw is used for slashing and pinning prey.

      – Gyrosphere Valley: This is the perfect place to take a picture with a baby dinosaur. Continue the journey through this picturesque valley to enjoy a life-sized gyrosphere.

      – Feeding Time: The highly intelligent Indominus rex is one of the most formidable creatures in the park. Visitors can watch as she is fed her daily meal.

      – T. rex Kingdom: A high voltage fence is the only thing that separates visitors from the mighty Tyrannosaurus rex.

      Jurassic World: The Exhibition will be in Atlanta for a limited engagement Pullman Yards, located at 225 Rogers St NE, Atlanta, GA 30317. Timed-entry tickets are required and are available at jurassicworldexhibition.com.

      Admission to Jurassic World: The Exhibition starts at $21.99 for children (ages three and up) and $29.99 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students. Children under two years of age are admitted free with accompanying parent or guardian.

      Fans can follow along on social media Facebook, Twitter and Instagram and use hashtag #JWEXHIBITION and #DinosInAtlanta to join the conversation.

      ‘Jurassic World: The Exhibition’ coming to Atlanta Video Play Button
      ‘Jurassic World: The Exhibition’ coming to Atlanta

      ATLANTA, Ga. (Atlanta News First) – Have you ever wanted to see a dinosaur? A new exhibition opening in Atlanta is transporting you to Isla Nublar where you will come face-to-face with the fierce reptiles.

      Animal behaviorist Rivka Deray and dinosaur creator Michael Mattox join Atlanta News First to talk about the 25,000-square-foot immersive experience.

      Jurassic World: The Exhibition opens up to the public Friday, May 26th at Pullman Yards. Click here to get tickets.

      Mummies of the World: The Exhibition
      Mummies of the World: The Exhibition

      Time Out says

      There are the mummies you read about in grade school history books and the come-to-life mummies of pop culture—but can you fathom meeting a real, human mummy face-to-face? It’s an uncanny experience, to say the least, conjuring a gloomy mixture of mystery and awe. At Mummies of the World: The Exhibition, Frost Science hosts the largest touring collection of mummies ever assembled, aiming to transform your perception of mummies and the mummification process.

      Wonder at the naturally and ceremonially mummified remains of 40 once-living humans and animals from Europe, South America and Ancient Egypt while learning about their storied lives and cultures. You’ll even come across MUMAB, the first replication of Egyptian mummification done on a body in 2,800 years, plus plenty of rare artifacts, interactive stations and intriguing philosophical prompts.

      Details

      Event website: https://www.frostscience.org/exhibition/mummies-of-the-world/

      Address: Phillip and Patricia Frost Museum of Science | Miami, FL

      Museum Park

      1101 Biscayne Blvd

      Miami

      33132

      Cross street:

      at NE 11th St

      Transport:

      Bus 3, 93, 103, 119; Metromover to Museum Park

      neon’s Avatar: The Experience wins at Singapore Tourism Awards 2023
      neon’s Avatar: The Experience wins at Singapore Tourism Awards 2023

      Attraction at Gardens by the Bay received the award for Outstanding Attraction Experience

      Avatar: The Experience received the Outstanding Attraction Experience award at the Singapore Tourism Awards 2023, in the Experience Excellence category.

      The Singapore Tourism Awards honour people and organisations in the industry for providing exceptional experiences and showing business excellence. This award, presented by the Singapore Tourism Board, aims to increase the competitiveness of the Singapore tourism industry by encouraging businesses and individuals to develop standout experiences. Winners are chosen from 90 finalists.

      All attractions open for business in 2022 were eligible for the Outstanding Attraction Experience award, which honours an attraction that has captured the hearts of tourists and become a local favourite with Singaporeans. The winners were announced on 15 May 2023 and Avatar: The Experience beat some strong competition, with the other nominees including Mandai Wildlife Reserve and Universal Studios Singapore, Resorts World at Sentosa.

      Avatar: The Experience

      This immersive walkthrough experience at Gardens by the Bay in Singapore is a collaboration between neon, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment, and is based on the global blockbuster film Avatar.

      Within the location’s iconic Cloud Forest, visitors can explore the alien world of Pandora and discover its bioluminescent environments, mystical creatures, flora, and the culture of its indigenous people, the Na’vi.

      The pandemic highlighted how crucial it is to avoid high-touch surfaces and practise good hand hygiene in general. Contactless technology has been integrated into business activities that formerly relied primarily on direct physical contact and employee participation. Digital interactives that track gestures and detect motion use proximity sensors and cameras. Additionally, digital takeaways (photos) are collected and shared using contactless technology like QR codes.

      Avatar: The Experience is a contactless event, from ticket purchases to the experience elements.

      Blurring the boundaries between worlds

      The boundaries between the artificial and the natural are blurred in Avatar: The Experience. The actual world of the Cloud Forest is transformed. Cutting-edge digital media, lifelike creature replicas (sculptures and animatronics) placed in custom environments, bioluminescent lighting, and themed music are added to alter reality. The audience is engaged by specially trained docents and puppeteers, bringing visitors and fans even closer to the world of Pandora than before.

      The concept of a deep appreciation of the world’s beauty, encompassing biodiversity, wildlife, and human civilization, is at the heart of James Cameron’s Avatar, and “Don’t forget to connect, care, and conserve” are the three C’s communicated to visitors by the docents and puppeteers of Avatar: The Experience. These values also align with Gardens by the Bay’s guiding idea of environmental sustainability.

       A sustainable design

      The attraction is designed to be a mobile, tourable and accessible experience. Even the animatronic banshee was designed and manufactured to be compact and portable.

      The tourable approach replaces conventional turnkey exhibitions that generate a lot of waste. It ensures that big boxes and packaging are saved and reused when the experience moves to its next destination.

      In-depth planning is necessary to streamline the creation of a tourable model. In order to consolidate shipments and ship from a single place, vendors and collaborators are found locally and regionally. This has been shown to be economical as well as environmentally responsible in lowering the overall carbon footprint.

      neon also recently announced that Jurassic World: The Exhibition won the Best Visitor Experience 2022 category at the Access All Areas Conference & Awards.

      Ramses II exhibition in Paris sells 365K tickets in 3 weeks
      Ramses II exhibition in Paris sells 365K tickets in 3 weeks

      The Supreme Council of Antiquities in Egypt on Thursday reported thousands of visitors flocked to the exhibition “Ramses the Great and the Gold of the Pharaohs,” held in Paris from April 1 to September 17.

      The council said in a statement that since the exhibition opened on April 6, 365,000 tickets have been sold so far.
       
      In January, the Egyptian Cabinet approved the travel of the wooden sarcophagus of the mummy of King Ramses II, and included it in the list of artifacts for the exhibition, starting with the exhibition being held in Paris.

      The display of the sarcophagus came at the request of the President and CEO of the Houston Museum of Natural Science, which is organizing the exhibition.

      The exhibition will be held in several major cities: Houston and San Francisco in the United States of America, Paris in France, and Sydney in Australia. It displays about 181 artifacts related to the ancient Egyptian civilization, which highlights the value of our ancient civilization.

      Ramses II has the third longest reign in history, preceded by King Louis XIV who reigned for 72 years and Queen Elizabeth II who ruled for 70 years.

      Ramesses II built a plethora of monuments throughout Egypt, including the Temple of a Million Years as well as the temples of Abu Simbel, which were built to glorify the pharaoh and his favorite wife, Nefertari.

      King Ramesses II was a great conqueror who led many conquests to protect and expand his kingdom, with his army.

      He had dozens of royal wives, including Sis-Nefert, Bintanat, and Nefertari. He also had more than 200 concubines, with whom he had a hundred children.

      Jurassic Park exhibit is now open in Mississauga
      Jurassic Park exhibit is now open in Mississauga

      The wait is finally over for fans of Jurassic Park, as the interactive dinosaur exhibit has officially opened its doors in Mississauga this week.
      The people behind Jurassic World: The Exhibition is inviting guests of all ages to visit the touring show and get up close with life-size versions of the king of dinosaurs, Tyrannosaurus rex, in addition to the ferocious Velociraptors and the more friendly Brachiosaurus, and many more.
      It’s produced by NEON, a global leader in immersive and epic experiences, and presented in conjunction with Universal Live Entertainment. A representative from Square One told insauga.com that the exhibit will take place outside the mall near the Cineplex. Located on a stand-alone space beside Square One, at 199 Rathburn Rd. W., Jurassic World: The Exhibition was finally available to the public on April 21 and will remain for a yet-to-be-determined period of time. The tour provides its visitors a “cinematic universe come to life through innovative animatronic technology and immersive installations including Land of the Giants, Creation Lab, T. rex Kingdom, The Raptor Experience, Gyrosphere Valley and more.” The experience (from start to finish) can last between 45 minutes to one hour, however, there is no time limit once guests have passed through the entry area. This means, you’ll have plenty of time to take your Instagram worthy pictures! Ticket prices start at $21.49 and may vary depending on the day and time of the visit. Children under three years of age may enter for free. The tour will be open Monday to Friday from 10:00 a.m. to 7:00 p.m., Saturdays from 10:00 a.m. to 7:00 p.m. and Sundays from 11:00 a.m. to 7:00 p.m.

      Become A Part Of Jurassic World At This Dino-Mite Exhibition Coming To Atlanta In May
      Become A Part Of Jurassic World At This Dino-Mite Exhibition Coming To Atlanta In May

      The dinosaurs of Isla Nublar will be coming to life in Atlanta! Sign up to the waitlist and meet some of your favorite gentle giants.

      There’s an incredible exhibition coming to Atlanta in the spring — and it’s completely dinomite (pun intended)! From May 26, prehistoric life will take over Atlanta with Isla Nublar’s most gigantic creatures stepping onto the floors of Pullman Yards. Your favorite dinosaurs crawl their way out of the screen, with all their defining archaic features.

      Expect to view them in all their robust teeth and scaly skin glory, channeling your inner Alan Grant as you step through the Hammond Lab to uncover the scientific mysteries behind our gentle giants. 

      Sign up to the waitlist and get first dibs on tickets before they’re released to the public on April 20!

      As you walk through the imposing wooden gates of Jurassic World: The Exhibition, it might feel a tad bit reminiscent of the iconic theme song. Make the most of that cinematic moment, and let that John Williams track mark the beat to your every step as you enter through the prehistoric wilderness

      Pullman Yards will be transformed into a luscious jungle, adorned in leafy foliage and effervescent flora. All that vegetation might just fool you into thinking you’ve actually stepped into the hit franchise — with all the thrills that entails — so keep an eye out for creatures lurking through the branches. For all you know, curious little eyes may just be staring right back at you… 

      Save your spot to be among the first to uncover this prehistoric world in Atlanta!

      You’ll get to meet so many of the iconic dinosaurs from the saga at Jurassic World: The Exhibition. From the gigantic vegetivorous Brachiosaurus to the terrifying Tyrannosaurus Rex, each dinosaur has been recreated in extensive detail. The physical attributes of each species are distinguishable, from height, weight, all the way to jaw shape and teeth density. If you’ve ever wanted to stare straight into the eyes of a dinosaur (and why wouldn’t you), you’ll get to do so at this jaw-dropping exhibit — even if you have a penchant for baby raptors, Pterodactyl or even the adorable Bumpy of Camp Cretaceous

      Plus, for an extra dose of sweetness, there are miniscule Parasaurolophus babies at the Hammond Lab who are gently resting in their incubator. You can pay them a visit as you discover the science behind the prehistoric era, truly stepping into your shoes as a self-proclaimed paleontologist. Spoiler: you might just discover how geneticists brought the dinosaurs of the Jurassic era back to life, with the help of a tiny mosquito embedded in amber for over a millennia.

      The experience is a must for die-hard fans of the epic film saga, young and old alike. It’s the perfect experience for your little ones to experience the wowing exhibit in all its glory, marking their amazement at every single dinosaur. It’s also a great opportunity to nurture that inner child of yours who’s always wanted to be a paleontologist (no judgment!), so basically a win-win in our book. 

      Get transported to Isla Nubla right here in Atlanta, and discover all the excitement of Jurassic World. 

      JURASSIC WORLD: THE EXHIBITION A Ground Shaking Experience Stomps into Atlanta on May 26, 2023 for a Limited Engagement
      JURASSIC WORLD: THE EXHIBITION A Ground Shaking Experience Stomps into Atlanta on May 26, 2023 for a Limited Engagement

      NEON Global - Jurassic World The Exhibition - Logo

      Tickets go on sale April 20, 2023
      Jurassicworldexhibition.com

      Atlanta, GA (April 13, 2023)Neon, Fever and operating partner, Round Room Live, announced today the newest location for the North American tour of JURASSIC WORLD: THE EXHIBITION. Following the recent record-breaking engagements around the world, this immersive experience will now open in Atlanta, Georgia on May 26, 2023, for a limited engagement at Pullman Yards. This must-see exhibition is the closest you will ever come to life-size dinosaurs!

      JURASSIC WORLD: THE EXHIBITION is a family-friendly immersive 25,000-square-feet experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the iconic “Jurassic World” gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal Pictures, DreamWorks Animation and Amblin Entertainment, and all five seasons are currently streaming on Netflix.

      The exhibition immerses audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World franchise and is produced in conjunction with Universal Live Entertainment, NEON and Animax Designs – the creators of the lifelike animatronic dinosaurs.

      Following an initial launch in Melbourne, Australia, JURASSIC WORLD: THE EXHIBITION has become a global success with nearly five million visitors since 2016. The exhibition has opened its gates to excited fans in cities around the world including London, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou, Shanghai, just recently opened in Cologne, and will open in Toronto at the end of April.

      Ron Tan, Executive Chairman & Group CEO of NEON Global said, “After achieving many sell-out shows and record-breaking visitor numbers globally, we are excited to bring JURASSIC WORLD: THE EXHIBITION to Atlanta for the very first time! With our state-of-the-art technology, we are confident that Jurassic World fans in Atlanta will be in awe at this immersive experience. A big Thank You to our partners for making this possible and I look forward to welcoming everyone to our experience.”

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for 30 years – from films and TV series to video games and toys to live-action experiences and rides at theme parks.

      Information and Tickets

      JURASSIC WORLD: THE EXHIBITION will be presented from May 26, 2023, for a limited time in the immersive space at Pullman Yards in Atlanta, located at 225 Rogers St NE, Atlanta, GA 30317.

      Join the waitlist for an exclusive 1-day Pre-Sale opportunity on April 19. The general ticket sale will start April 20, 2023.

      Admission to JURASSIC WORLD: THE EXHIBITION starts at $21.99. Family and group tickets are also available as well as special pricing for senior citizens and students. Timed-entry tickets are required. For further information about JURASSIC WORLD: THE EXHIBITION, please visit Jurassicworldexhibition.com. Follow along on social media Facebook, Twitter and Instagram and use hashtag #JWEXHIBITION to join the conversation.

      Marvel Avengers S.T.A.T.I.O.N. is Coming to Xi’an! Early Bird Tickets Are Now Available!
      Marvel Avengers S.T.A.T.I.O.N. is Coming to Xi’an! Early Bird Tickets Are Now Available!

      Do you want to experience the Marvel Cinematic Universe like never before?

      Do you want to see the costumes and equipment of Iron Man, Black Widow and Captain America up close?

      APRIL 10, 2023 – Marvel Avengers S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network) has traveled to more than 25 cities, including New York, Las Vegas, Paris, Singapore and London, and now, it will come to Xi’an for an incredible interactive and immersive six-month run.

      Early Bird On-Sale Dates:  April 10, 2023 – April 28, 2023

      Opening Date:                           April 29, 2023

      Address:                                        Building 8, Commercial Street, FUTEA Town, Xi’an

      What is Avengers S.T.A.T.I.O.N.? (Scientific Training and Tactical Intelligence Operative Network)

      This story-driven walk-through exhibit brings you into the Avengers’ Training Facility where you begin your journey to become a S.T.A.T.I.O.N. Agent. You will enter the Marvel Cinematic Universe and receive the uniquely customized science and technology training and tactical intelligence operating system to create your own exclusive experience.

      Through the superposition of multiple technologies, Marvel Avengers S.T.A.T.I.O.N. creates a surreal world where movies and reality come together. The exhibition offers some of the world’s most advanced audio-visual technology and interactive experience equipment, which creates a space that allows you to use your imagination within the world of the Marvel Super Heroes.

      You’ve loved watching the movies, but now the Marvel Cinematic Universe can become more real. Here, you have the chance to dive deeper into this unforgettable universe and train to become an agent of S.T.A.T.I.O.N.

      Start Your Mission

      After entering the Avengers S.T.A.T.I.O.N. you will delve into the history, engineering, technology, and profiles of the Avengers.

      Captain America: Super Soldier

      See Captain America’s Cryogenic Training chamber where you can test your endurance on Captain America’s motorcycle, view his vibran­ium shield, and understand the story of why he joined the fight.

      Bruce Banner’s Lab

      The biological laboratory of Dr. Bruce Banner provides insights into the mind of the Hulk. You will explore the evolution of his brain and observe the powerful gamma rays that release his anger.

      Hall of Heroes

      Explore the Hall of Heroes featuring Black Widow’s suits and weapons as well as those of Hawkeye, Captain America, Ant-Man and Falcon.

      Asgardian Power

      This room pays tribute to the god of thunder, Thor, as you are immersed in a 180° surround screen that describes the fabled Asgard. You are given the chance to lift Thor’s hammer, Mjolnir, to possess the awesome power of Thor. Are you worthy?

      Iron Man’s Hall of Armor

      Perhaps one of the most iconic elements in the Marvel Cinematic Universe, Tony Stark’s variety of armors are here for you to see all in one place, including the magnificent 3 meter high Hulkbuster armor.

      Chitauri and Dark Elves

      You will even get a chance to observe hermetically sealed Chitauri and Dark Elves at a close distance, but be prepared to be decontaminated after you visit this room.

      Ultron’s Final Fight

      Good faces evil in this final challenge. You will join your favorite Avengers and compete against the evil forces of Ultron in an interactive experience.

      Massive Official Merchandise Awaits You!

      After completing the entire mission of Marvel Avengers S.T.A.T.I.O.N. you will go into the on-site merchandise area, which has a large number of souvenirs and memorabilia, including action figures of the Marvel Super Heroes, super-cool T-shirts and bags.

      You can also pose for photos to commemorate this epic journey and highlight this moment in time with the Avengers! You’ll love sharing it!

      It is impossible to imagine what kind of adventure and excitement this exhibition will bring to FUTEA Town, Xi’an.

      Limited early-bird ticket is now officially available on April 28, 2023, at only CNY88. Scan QR code to buy!

      Ramses exhibition in Paris sees huge turnout
      Ramses exhibition in Paris sees huge turnout

      The first day of the “Ramses the Great and the Gold of the Pharaohs” exhibition at the Grande Halle de la Villette in Paris, on Friday, brought in visitors who flocked from all over France to visit.

      The Secretary General of the Supreme Council of Antiquities Mostafa Waziri announced that 165,000 tickets have been sold so far, and the exhibition is expected to receive 10,000 visitors daily.

      The exhibition includes 181 unique artifacts that highlight some of the holdings of the Egyptian Museum in Tahrir, that date back to the era of King Ramses II, and some artifacts from the discoveries of the Egyptian mission in the Bubasteion area in Saqqara.

      It displays distinct aspects of ancient Egyptian civilization, especially in the Middle Ages, modern times, and even late times.

      The exhibition displays a collection of statues, ornaments, cosmetics, paintings, stone blocks decorated with inscriptions, and statues of deities in the form of birds and animals, in addition to some colorful wooden coffins.

      It is the first time that the sarcophagus of King Ramses II is displayed outside Egypt in this exhibit, which comes in appreciation of the French scientists who providing assistance in the restoring the mummy of King Ramses II in 1976.

      It features a set of videos that tell the history of King Ramses II and the battles he led, as well as virtual visits that take the visitor on a journey through history with King Ramses II.

      The exhibition also allows the chance for its visitors to tour the Abu Simbel Temple and Nefertari’s tomb through virtual reality technology.

      The exhibition will continue in Paris until September 17.

       

      JURASSIC WORLD: THE EXHIBITION Opens Its Gates For The German Premiere At The Odysseum In Cologne – Overwhelming Run For The Tickets In Presale
      JURASSIC WORLD: THE EXHIBITION Opens Its Gates For The German Premiere At The Odysseum In Cologne – Overwhelming Run For The Tickets In Presale

      Cologne, 31.03.2023 Jurassic World fans in Germany will now have the chance to get closer to life-sized dinosaurs than ever before, when JURASSIC WORLD: THE EXHIBITION opens its gates today at the ODYSSEUM in Cologne. The exhibition will be accessible to the public beginning today until the end of the summer holidays. Tickets are available at www.ticketmaster.de. “We are very happy that the opening day has finally arrived and that we are able to present this extraordinary and impressive exhibition to our visitors in Cologne. JURASSIC WORLD: THE EXHIBITION is the most advanced and largest traveling-exhibition currently on the market. The feedback from fans has been overwhelming – the ticket presale was the most successful of all previous blockbuster exhibitions at the ODYSSEUM,” Andreas Waschk, CEO of Explorado Group GmbH, commented. JURASSIC WORLD: THE EXHIBITION is a family-friendly immersive 2,500-square-meters experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the iconic Jurassic World gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment, and all five seasons are currently streaming on Netflix. The exhibition immerses audiences of all ages in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World and is produced in conjunction with Universal Live Entertainment, NEON and Animax Designs – the creators of the lifelike animatronic dinosaurs. Following an initial launch in Melbourne, Australia, JURASSIC WORLD: THE EXHIBITION has become a global success with nearly five million visitors since 2016. The exhibition has opened its gates to excited fans in cities around the world including London, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai. Information and Tickets JURASSIC WORLD: THE EXHIBITION will be presented from March 31st until the end of the summer holidays at the ODYSSEUM in Cologne. Tickets are on sale exclusively on www.ticketmaster.de. Admission to the exhibition starts at € 23.50 for children (ages 3 to 15) and € 29.50 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students. Timed-entry tickets are required. Opening times are: Mondays to Fridays from 10 am to 6 pm, Saturdays and Sundays, bank holidays and school holidays in North Rhine-Westphalia from 10 am to 8 pm. For more information about JURASSIC WORLD: THE EXHIBITION, visit www.jurassicworldexhibition.de. CONNECT WITH JURASSIC WORLD: THE EXHIBITION facebook.com/jurassicworldexhibition instagram.com/jurassicworldexhibition #JWEXHIBITION LOCATION: ODYSSEUM Corintostraße 1 51103 Köln Official Website: www.odysseum.de Facebook: facebook.com/odysseumkoeln Instagram: instagram.com/odysseumkoeln

      School Pocket Money Fund beneficiaries enjoy Avatar exhibit during Gardens by the Bay outing
      School Pocket Money Fund beneficiaries enjoy Avatar exhibit during Gardens by the Bay outing

      SINGAPORE – Close to 30 beneficiaries of The Straits Times School Pocket Money Fund (STSPMF) enjoyed a day out at Gardens by the Bay on Friday. The beneficiaries from Innova Primary School and PPIS Family Service Centre (West), aged eight to 15, went on a 90-minute tour of Avatar: The Experience. Together with some of their parents and siblings, the children explored the Cloud Forest conservatory, which was transformed into an immersive exhibition inspired by James Cameron’s 2009 blockbuster film Avatar. Some of the children said it was their first visit to Gardens by the Bay. The event was hosted by Neon Global, formerly Cityneon Holdings and one of the organisers of the installation. Mr Ron Tan, executive chairman and group chief executive of Neon Global, said he was heartened and humbled that the company could contribute to the community. He added: “It is a blessing for us to be able to bring smiles to the beneficiaries of STSPMF today.”

      Source: The Business Times © SPH Media Limited. Permission required for reproduction

       

      Jurassic World-themed exhibition coming to Mississauga
      Jurassic World-themed exhibition coming to Mississauga

      A new Jurassic World-themed exhibition will be making its Canadian premiere at Square One in Mississauga in April.

      Jurassic World: The Exhibition is a 20,000 square-foot interactive exhibition that features a variety of full-sized, lifelike animatronic dinosaurs.

      This limited time immersive experience will open on April 14 and tickets are available for purchase at  jurassicworldexhibition.com/mississauga.

      “Visitors walk through the iconic ‘Jurassic World’ gates, explore richly themed environments and encounter life-sized Velociraptors, a Brachiosaurus, and the most fearsome dinosaur of all, the mighty Tyrannosaurus Rex,” states a news release.

      Jurassic World: The Exhibition is produced in partnership with Universal Live Entertainment, a division of Universal Parks & Resorts and NEON, a worldwide leader in immersive experiences.

      “It is indeed exciting that we are able to bring Jurassic World: The Exhibition to Canada for the very first time!” said Ron Tan, executive chair & group CEO of NEON Global.

      “With our recent win of the Best Visitor Experience Award in London and record-breaking visitor numbers in London and U.S., we are confident that Jurassic fans in Canada will be in awe at this immersive experience!”

      For more information, visit Jurassicworldexhibition.com.

       

      Frost Museum of Science to launch ‘Mummies of the World’ exhibition
      Frost Museum of Science to launch ‘Mummies of the World’ exhibition

      The mummified remains of 40 real humans and animals are on view in ‘Mummies of the World’.

      Miami’s Phillip and Patricia Frost Museum of Science is launching the new ‘Mummies of the World’ exhibition on 27 May.

      The upcoming exhibition offers the largest touring collection of mummified remains and related artefacts ever assembled.

      On display through 4 September, Mummies of the World explores past civilisations and cultures from across the world, including Europe, South America and ancient Egypt.

      It includes the mummified remains of 40 real humans and animals, and 80 rare artefacts. State-of-the-art multimedia will take visitors on a 4,500-year journey.

      Mummies of the World features ‘Mumab’, the first authentic replication of the Egyptian mummification process done on a dead body in 2,800 years.

      It also includes Baron von Holz, a German nobleman found in the family crypt of a 14th century castle, and the Orlovits, a mummified family discovered in a church crypt in Hungary in 1994. 

      Additionally, visitors will see shrunken heads from South America, and Egyptian animal mummies, including a cat, falcon, snowshoe hare, lizard and weasel.

      “This exhibition has proven to be one of the most popular exhibitions traveling the world,” said Cassie Freund, the museum’s director of science communication.

      “It has an engaging way of providing insight into the lives and cultures of these ancient people, which is important because these were real individuals with unique stories.”

      Mummified remains and shrunken heads

      The exhibition unveils the scientific methods used to study mummified remains, which allow researchers to learn about the lives and cultures of the people and animals.

      “Mummies of the World tells thousands of years of captivating stories. Through modern science and technology, their secrets are now revealed,” Freund added.

      Mummies of the World is presented by neon, a global experience entertainment company, and World Heritage Exhibitions.

      neon recently announced the Canadian debut of ‘Jurassic World: The Exhibition’, which opens in Toronto on 14 April.

      neon’s ‘Jurassic World’ exhibition making Canadian debut in April
      neon’s ‘Jurassic World’ exhibition making Canadian debut in April

      The interactive exhibition immerses guests in settings inspired by the Jurassic World film franchise.

      neon, a global experience entertainment company, has announced the Canadian debut of ‘Jurassic World: The Exhibition’, which opens in Toronto on 14 April.

      The 20,000-square-foot interactive exhibition immerses guests in settings inspired by Universal Pictures and Amblin Entertainment’s Jurassic World film franchise.

      Ron Tan, the executive chairman and group CEO of neon, said fans of the $6 billion film franchise in Canada “will be in awe at this immersive experience”.

      “Thank you to our partners for making this possible and I look forward to welcoming huge crowds to our experience,” Tan added.

      Visitors walk through the iconic ‘Jurassic World’ gates, explore themed environments, and meet life-size dinosaur animatronics including a Brachiosaurus, velociraptor and T-Rex.

      Guests also get to interact with baby dinosaurs, including ‘Bumpy’ from the animated series Jurassic World: Camp CretaceousJurassic World on Netflix.

      The exhibition is produced in partnership with Universal Live Entertainment, a division of Universal Parks & Resorts. It will be located at the Square One shopping mall in Mississauga.

      Since launching in Melbourne, Australia in 2016, Jurassic World: The Exhibition has welcomed nearly five million visitors.

      The attraction has been in London, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai. It will soon open in Cologne, Germany.

      Immersive settings inspired by films

      “The Jurassic Park and Jurassic World franchise have been thrilling audiences for decades and we are delighted to give fans the opportunity to see these magnificent dinosaurs up close,” said Universal Parks & Resorts’ president of global business development, Michael Silver.

      neon also recently opened an immersive Avatar experience at Gardens by the Bay in Singapore, which celebrates the highest-grossing film of all time.

      Elsewhere, London’s Natural History Museum has turned one of its shops into a nostalgic replica of the store featured in 1993 film Jurassic Park.

      “It’s a privilege to be celebrating 30 years of Jurassic Park,” said Paul Bufton, VP EMEA for Universal’s products and experiences division.

       

      Jurassic World: The Exhibition Roars into Toronto on April 14, 2023 for a Limited Engagement Video Play Button
      Jurassic World: The Exhibition Roars into Toronto on April 14, 2023 for a Limited Engagement

      NEON Global - Jurassic World The Exhibition - Logo

      Tickets go on sale February 27, 2023

      Toronto, ON (February 27, 2023) – NEON, a global leader in immersive and epic experiences, announced today Jurassic World: The Exhibition is coming to the Greater Toronto Area (GTA). Following the recent record-breaking engagements in London, as well as in U.S. cities Denver, Colorado and Dallas, Texas, this immersive experience will be opening in Mississauga on April 14, 2023, for a limited engagement at Square One. Making its Canadian debut, this must-see exhibition is the closest Canadians will ever come to dinosaurs!

      Jurassic World: The Exhibition produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts ventures into a new type of entertainment by immersing audiences of all ages in settings inspired by the groundbreaking franchise Jurassic World, from Universal Pictures and Amblin Entertainment.

      Jurassic World: The Exhibition is a family-friendly immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history. Visitors walk through the iconic “Jurassic World” gates, explore richly themed environments and encounter life-sized Velociraptors, a Brachiosaurus, and the most fearsome dinosaur of all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment with five seasons streaming now on Netflix.

      Following an initial launch in Melbourne, Australia, Jurassic World: The Exhibition has become a global success with close to nearly five million visitors since 2016. The Exhibition has opened its gates to excited fans in cities around the world including London, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai, and soon to open in Cologne, Germany.

      Ron Tan, executive chairman & group CEO of NEON Global said, “It is indeed exciting that we are able to bring Jurassic World: The Exhibition to Canada for the very first time! With our recent win of the Best Visitor Experience Award in London and record-breaking visitor numbers in London and US, we are confident that Jurassic fans in Canada will be in awe at this immersive experience! Thank you to our partners for making this possible and I look forward to welcoming huge crowds to our experience.”

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for 30 years – from films and TV series to video games and toys to live-action experiences and rides at theme parks.

      Universal Parks & Resorts’ president of global business development, Michael Silver said, “We are thrilled to open Jurassic World: The Exhibition for the first time in Canada at The Square One shopping centre in Mississauga. The Jurassic Park and Jurassic World franchise have been thrilling audiences for decades and we are delighted to give fans the opportunity to see these magnificent dinosaurs up close.”

      Information and Tickets

      Jurassic World: The Exhibition will be presented from April 14, 2023, for a limited time in a stand-alone space at Square One in Mississauga, located at 199 Rathburn Rd. W. Tickets will be on pre-sale February 27, 2023, exclusively at jurassicworldexhibition.com/mississauga/. The general ticket sale will start February 28, 2023.

      Admission to Jurassic World: The Exhibition starts at $21.49 for children (ages three and up) and $28.99 for adults (ages 16 and up). Family and group tickets are also available as well as special pricing for senior citizens and students. Timed-entry tickets are required.

      For further information about Jurassic World: The Exhibition, please visit Jurassicworldexhibition.com. Follow along on social media Facebook, Twitter and Instagram and use hashtag #JWEXHIBITION to join the conversation.

      Gardens by the Bay welcomes more beneficiaries to visit its cooled conservatories as Singapore returns to normal
      Gardens by the Bay welcomes more beneficiaries to visit its cooled conservatories as Singapore returns to normal

      The number of beneficiary visits is now at more than 70 per cent of pre-pandemic levels, and with the
      Dorscon status back to green, the Gardens aims to reach out to even more beneficiaries

      Beneficiaries from Cerebral Palsy Alliance Singapore enjoyed a specially organised session at Avatar:
      The Experience in Gardens by the Bay’s Cloud Forest, where they interacted with a 6m tall
      animatronic mountain banshee and its baby.

      SINGAPORE, 24 February 2023 – Close to 22,500 beneficiaries visited Gardens by the Bay under its Gift of Gardens community outreach initiative in 2022, which is about 74 per cent of the number of beneficiary visits in 2019, before the pandemic hit in 2020. With the lowering of Dorscon status from yellow to green and daily life returning to normal, Gardens by the Bay hopes to be able to welcome back even more beneficiaries to enjoy its cooled conservatories for free under Gift of Gardens

      Gift of Gardens provides complimentary access to Flower Dome and Cloud Forest for beneficiaries of social service agencies, and Singapore residents who may not have the resources to visit or are individuals with disabilities.

      To date, more than 180,000 beneficiaries have visited Gardens by the Bay under Gift of Gardens since the initiative was launched in 2012. During the pandemic years of 2020 and 2021, the average number of visits from beneficiaries per year dropped to 2,600.

      Today, 33 beneficiaries from the Cerebral Palsy Alliance of Singapore (CPAS), accompanied by their caregivers, visited Cloud Forest, where they got to enjoy the ongoing Avatar: The Experience immersive exhibition. Avatar: The Experience is a collaboration between Singapore-based NEON, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment. One of the highlights of the beneficiaries’ visit was the opportunity to interact with an animatronic mountain banshee and its baby at a special session organised just for them. The beneficiaries also visited Flower Dome.

      One such beneficiary is Thimajit Singh, 32, who was excited to experience the alien environment of Pandora come to life at Cloud Forest. He said, “I love nature and the life-like creatures from the world of Avatar. I hope I can go on more trips like this to be part of the community and meet new people.”

      CPAS Executive Director Latha Kutty said, “With the lowering of the Dorscon status from yellow to green, CPAS is looking forward to organise more outings and visits so our beneficiaries can experience and participate in a diversity of events and activities, with the help of donations from sponsors and corporate donors.”

      Executive Chairman and Group CEO of NEON Global, Ron Tan said, “Through our collaboration with Gardens by the Bay’s Gift of Gardens, close to 2,000 beneficiaries have visited Avatar: The Experience since it opened at Cloud Forest in October last year. We hope to continue our outreach efforts and play our small part to give back to society. As a Singapore-based company, we are happy and heartened to be able to contribute to the community we live in.”

      The Museum of Science and Industry Travels Back to 79 A.D With Pompeii: The Exhibition Video Play Button
      The Museum of Science and Industry Travels Back to 79 A.D With Pompeii: The Exhibition

      (February 23, 2023 – CHICAGO) – The Museum of Science and Industry (MSI) invites guests to step back in time and experience one of nature’s most powerful moments in Pompeii: The Exhibition. This world-renowned collection of priceless artifacts and hands-on multimedia productions is staged in 79 A.D., just hours before life in Pompeii was simultaneously fixed and lost in time for centuries by the eruption of Mount Vesuvius. 

      Chevy Humphrey, President, and CEO of MSI, spoke to the exhibition’s fusion of history and technology saying, “The blend of scientific discovery and media-rich way of retelling history allows visitors to experience the awe of nature and human ingenuity.  We’re thrilled to bring this innovative exhibition to Chicago and provide our guests with the ability to travel through time and immerse themselves in Pompeii with breathtaking, real-life examples of archeology, geology, earth science, art history, culture, and more.”

      The exhibition depicts daily life in Pompeii through an incredible combination of projections, audio, video, and photographic murals supplemented by more than 150 priceless artifacts on display from the unparalleled collection of the Naples National Archaeological Museum in Italy. These artifacts, which include gladiator armor, weapons, pots, furniture, jewelry, medical instruments, and many more objects, provide a comprehensive view of how the people of Pompeii lived, loved, worked, worshipped, and found entertainment before disaster struck in this bustling commercial port and strategic military city.

      The exhibition also includes completely immersive experiences showing holographic gladiatorial combat, a brand-new 3D experience which takes visitors through the different stages of the Mt. Vesuvius eruption, and finally a 4D theater that simulates Mount Vesuvius’s deathly impact on this ancient city. This all culminates with the reveal of full-body casts of human forms who perished during this incredible volcanic event. 

      “The story of Pompeii’s destruction and preservation is well-known around the world for providing a perfect encapsulation of life during the Roman time,” John Norman, President of World Heritage Exhibitions, producers of POMPEII: The Exhibition, said. “We wanted to bring this historical event back to life and allow visitors to relive it vividly. By combining priceless artifacts with multimedia productions, we have created an authentic, captivating retelling of life in Pompeii.”

      Pompeii: The Exhibition is open from February 23rd to September 4th, 2023. The exhibition requires a timed-entry ticket. Advance reservations are highly recommended. For more information and to purchase tickets, please visit www.msichicago.org/pompeii.

      Step Inside Jurassic World At This Amazing Exhibition Coming To Toronto This Spring
      Step Inside Jurassic World At This Amazing Exhibition Coming To Toronto This Spring

      Join the waitlist to come face-to-face with the fascinating dinosaurs from Jurassic World at this incredible exhibition.

      As Ray Arnold would say, “hold onto your butts” — Jurassic World: The Exhibition is heading less than one hour away from Toronto! Beginning April 14, dinosaurs from the cinematic blockbuster will claw their way into the real world so dinosaur aficionados and Jurassic Park lovers can get a close-up look at them in all their sharp-toothed, razor-clawed glory! Channel your inner paleontologist as you come face to face with life-sized recreations of these prehistoric creatures and examine amber-trapped specimens in the Hammond Lab.

      Join the waitlist to get exclusive access to tickets before they’re released to the public on February 28 at 11am!

      Hum the iconic Jurassic World tune as you head through wooden gates, placing you right in the middle of the series’ adventure. Square One Shopping Centre will be made over as a prehistoric wilderness complete with all the plants, leaves, and branches you’d see in the millennia-old forests of the Jurassic period. But be on the lookout at all times–you wouldn’t want a devious dinosaur sneaking up behind your back!

      As you explore Jurassic World: The Exhibition, keep your eyes peeled for all sorts of roar-some dino delights. Each dinosaur replica has been re-created in unbelievable detail, from the herbivorous Brachiosaurus–one of the largest creatures to ever exist–to the Tyrannosaurus Rex, complete with its signature bone-crushing grin.

      Though, of course, there will still be some room for “awws” to fill the room as you gaze upon some adorably wide-eyed baby raptors, pterodactyls, and parasaurolophus babies.

      Jurassic World: The Exhibition is a must, not only for fans of the epic film franchise, but for prehistoric lovers in general. How often do you get to say you’ve put yourself in the mud-splattered boots of Owen Grady and seen for yourself where Jurassic World all started: Hammond Creation Lab. And, who knows, you may even learn the secret to bringing these creatures back to life!

      Meet the dinosaurs of Isla Nublar. Join the waitlist to Jurassic World: The Exhibition!

       

       

      New Museum of Science And Industry Exhibition Retells History of Famous Volcanic Eruption in Rome Video Play Button
      New Museum of Science And Industry Exhibition Retells History of Famous Volcanic Eruption in Rome

      Almost two thousand years ago, the Roman city of Pompeii was destroyed by a volcano. A new exhibition at the Museum of Science and Industry explores part of the archaeological record only discovered 250 years ago.

      Aphrodite, the ancient Greek Goddess and Mother of Cupid, is first to greet you as you enter Pompeii: The Exhibition at the Museum of Science and Industry.

      The Greek goddess is one of 150 artifacts on loan from the Naples National Archeological Museum to help tell the fateful story of Pompeii, the Roman city destroyed by a volcano almost 2,000 years ago.

      The new exhibition explores part of the archaeological record only discovered 250 years ago.

      “This will tell the story of the way that these people in Pompeii lived, worked, how they worshiped, how they entertained themselves and how, unfortunately, they met their untimely fate,” said exhibition curator Voula Siridakis.

      Almost 2,000 full-body casts were recovered from the rubble. The exhibition features several replicas, including a dog cast.

      These people fell exactly where they were standing, Spiridakis said.  

      “It got difficult for them to breath,” she said. “They would cover their mouths with cloth or something. It’s just a very powerful statement of how these people perished.”

      Pompeii: The Exhibition at the Museum of Science and Industry runs through Sept. 4.

       

      Ancient Artifacts Arrive for ‘Pompeii: The Exhibition’ at Museum of Science and Industry Video Play Button
      Ancient Artifacts Arrive for ‘Pompeii: The Exhibition’ at Museum of Science and Industry

      CHICAGO (CBS) — Workers opened up a crate full of history at the Museum of Science and Industry on Thursday.

      This contents of the crate are much older than the museum – which will celebrate its 90th anniversary this year – or its building, which was constructed for the World’s Columbian Exposition 130 years ago this year. Compared to what was in the crate, those historical dates are actually very recent.

      The crate contained an ancient Roman painting from the city of Pompeii. The Cupid fresco is just one of the ancient artifacts you’ll see on display when the museum’s Pompeii exhibit opens next week.

      The MSI notes that Cupids are associated with the god of love in classical mythology – and are a common motif seen in ancient art and sculpture.

      A fresco – a term derived from the Italian word for “fresh” – is a type of wall painting in which the paint is applied where the plaster is still wet, the MSI noted. This method bonds the fresco painting to the wall.

      Pompeii was destroyed by nature in 79 A.D., more than 1,900 years ago. But as the museum notes, it was preserved in a volcanic time capsule after being destroyed by the eruption of Mount Vesuvius.

      “Pompeii: The Exhibition” will take you right to the commercial port city of Pompeii. The museum notes that the exhibition features “treasures, marble and bronze sculptures, jewelry, gladiator armor, weapons, ancient Roman coins, and full body casts of the volcano’s victims.”

      Also on display will be multimedia experiences – including a holographic gladiator display at the Pompeii amphitheater, and a 4D eruption simulation at Mount Vesuvius.

      “Pompeii: The Exhibition” opens on Thursday, Feb. 23, and runs through Sept. 4. It is not included in general museum admission and requires an additional timed-entry ticket.

      Advance tickets are available now.

      Jurassic World: The Exhibition premieres in Germany at the Odysseum in Cologne, Germany Video Play Button
      Jurassic World: The Exhibition premieres in Germany at the Odysseum in Cologne, Germany

      JURASSIC WORLD: THE EXHIBITION PREMIERES
      IN GERMANY AT THE ODYSSEUM IN COLOGNE, GERMANY

      OPENING DATE SET FOR MARCH 31, 2023

      TICKETS ARE ON PRE-SALE JANUARY 25, 2023

      Cologne, 24.01.2023 – NEON and Explorado Group announced today they will bring JURASSIC WORLD: THE EXHIBITION to Germany for the very first time. After record-breaking performances around the world, the tour is scheduled to start on March 31, 2023, and run for a limited time at the ODYSSEUM in Cologne. Tickets are on pre-sale from January 25, exclusively on www.ticketmaster.de. The general sale will start January 26.

      JURASSIC WORLD: THE EXHIBITION is a family-friendly immersive 2,500-square-meters experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the world-famous “Jurassic World” gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment, and Season 5 is currently streaming on Netflix.

      Following an initial launch in Melbourne, Australia, JURASSIC WORLD: THE EXHIBITION has become a global success with close to four million visitors since 2016. The Exhibition has opened its gates to excited fans in cities around the world including London, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai.

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for 30 years – from films and TV series to video games and toys to live-action experiences and rides at theme parks.

      “We are very proud and happy to once again present a German premiere at the ODYSSEUM in Cologne with JURASSIC WORLD: THE EXHIBITION. Young and old alike can be thrilled by life-size dinosaurs in this spectacular blockbuster exhibition. We are convinced that the exhibition will be a unique and very special experience for our visitors from all over the region”, explains Andreas Waschk, CEO of the Explorado Group.

      NEON’s Executive Chairman & Group CEO, Ron Tan said, “JURASSIC WORLD: THE EXHIBITION has astounded millions of visitors from around the world and we are thrilled to bring this immersive experience to Germany for the very first time! Featuring cutting-edge technology powered by Animax, our animatronics powerhouse located in the U.S., we are confident that this exhilarating experience will be something that our fans in Germany can look forward to coming in 2023.”

      Information and Tickets
      JURASSIC WORLD: THE EXHIBITION will be presented from March 31, 2023, for a limited time at the ODYSSEUM in Cologne. Tickets will be on pre-sale January 25, 2023, exclusively on www.ticketmaster.de.The general ticket sale will start January 26, 2023.

      Admission to JURASSIC WORLD: THE EXHIBITION starts at € 23.50 for children (ages 3 and up) and € 29.50 for adults (ages 16 and up). Family- and group tickets are also available as well as special pricing for senior citizens and students. Timed-entry tickets are required.

      For more information about JURASSIC WORLD: THE EXHIBITION, visit www.jurassicworldexhibition.de.

      Jurassic World: The Exhibition Wins ‘Best Visitor Experience 2022′ At Access All Areas Conference & Awards With Over 315,000 Ticket Sales
      Jurassic World: The Exhibition Wins ‘Best Visitor Experience 2022′ At Access All Areas Conference & Awards With Over 315,000 Ticket Sales

      Jurassic World: The Exhibition has been crowned winner of ‘Best Visitor Experience 2022’ at the inaugural Access All Areas Conference & Awards held at multi-arts space EartH (Evolutionary Arts Hackney) on 12th January 2023. Celebrating the achievements of major live events throughout the UK across culture, sports, and music, the awards kickstarted the year with a discussion around the challenges and opportunities of the industry whilst recognising key industry success stories of 2022.

      Shortlisted alongside nominees such as Isle of Wight Festival, BST Hyde Park, and Westival, Jurassic World: The Exhibition won the award following the experience’s incredible stint at the ExCeL London, outselling all experiences with over 315,000 ticket sales. The captivating 20,000-square-foot experience took the city by storm since opening in August 2022, showcasing impressive scenes inspired by the beloved blockbuster films and becoming one of the fastest-selling experiences in London to date.

      “To build, launch and sell 315,000 tickets in less than six-months is testament to the incredible focus and effort from all our teams. It has been a whirlwind period and we are honoured to win this award on behalf of everyone who worked on and was involved with the project” (FKP Scorpio Entertainment / The Luna Cinema)

      On the day, guests celebrated with a drinks reception and awards ceremony to recognise the achievement of individuals, promoters, and production companies of leading events across England. Awards given included Event Promoter of The Year, Rising Star Award, Unsung Hero and Diversity and Inclusion alongside many others.

      NEON, the global leader in creating and producing immersive experiences, said “Jurassic World: The Exhibition continues to make waves globally in 2023 and beyond! Thanks to the phenomenal support from our friends and fans in London, Jurassic World: The Exhibition extended its engagement in London to 16 January 2023 and took the throne of the longest-running in-hall event at ExCeL London!”

      Jurassic World: The Exhibition is produced by NEON, formerly Cityneon, in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts.

      The experience ventures into a new type of entertainment by immersing audiences of all ages in settings inspired by the groundbreaking film franchise, Jurassic World, from Universal Pictures and Amblin Entertainment. It is currently open in San Diego, California through 16 April 2023, and will soon be announcing multiple new international openings.

      ANIMAX Global’s Asia-Pacific R&D Innovation Centre Holds Groundbreaking Ceremony, Set Sights for Breakthroughs in Entertainment Robotics Video Play Button
      ANIMAX Global’s Asia-Pacific R&D Innovation Centre Holds Groundbreaking Ceremony, Set Sights for Breakthroughs in Entertainment Robotics

      Wuxi, China, January 12, 2023 – ANIMAX Global (ANIMAX), a global entertainment robotics company and wholly owned subsidiary of the NEON Group (“NEON”, the “Company”/collectively with its subsidiaries, the “Group”, formerly known as “Cityneon”), held the groundbreaking ceremony for the ANIMAX Asia-Pacific R&D Innovation Centre at the Sensing China Centre, Economic Development Zone, Wuxi City, Jiangsu Province. Just a year ago on January 17, 2022, NEON and the Wuxi Municipal Government signed an agreement to announce the establishment of the ANIMAX Asia-Pacific R&D Innovation Centre in Wuxi and the official company entity “Huadeng Artificial Intelligence Robot Technology (Wuxi) Co., Ltd.” was formally registered in China in November 2022. The construction of the ANIMAX Asia-Pacific R&D Innovation Centre has since been progressing steadily in China.

      ANIMAX is a global entertainment robotics company with a strong focus in the R&D and manufacturing of design-and-build characters and multiple forms of entertainment robotics which have delighted and entertained millions of audiences globally. Founded in 1989 in USA, ANIMAX has evolved to be an innovative leader in entertainment robotics, bringing experiences to life across multiple forms of character and show technologies. Building on the company’s unparalleled industry experience of over 30 years, ANIMAX set sights on developing R&D and creative production centres in many areas around the world with the vision to create a global R&D production network and service system to support the Group’s projects globally.

      Located in the core area of the Taihu Lake Science and Technology Innovation Belt, Jiangsu Wuxi Economic Development Zone is a pilot area for scientific and technological innovation and a modern industry-leading area built by the municipal party committee government. The Economic Development Zone, with complete industrial facilities, has jurisdiction over “one town and five parks”, covering high-tech industries, including the Internet of Things, big data, intelligent manufacturing, artificial intelligence, and cultural and creative exhibitions. Leveraging on the local industrial and policy advantages, the establishment of the ANIMAX Asia-Pacific R&D Innovation Centre in the Wuxi Economic Development Zone will help increase the investment in the R&D industry and promote the creating of a global R&D network.

      In her speech, member of the Party Working Committee and Deputy Director of the Management Committee of Wuxi Economic Development Zone pointed out that the project of ANIMAX Asia-Pacific R&D Innovation Centre is a “Wuxi Model” for the integrated development of digital economy, and cultural and creative industries. The government will continue to support the development of NEON Group in the Economic Development Zone and provide comprehensive services for the construction of NIMAX Asia-Pacific R&D Innovation Centre.

      She hopes that NEON Group will continue to increase investment in ANIMAX, make full use of Wuxi’s high-quality and complete supply chain system, give full play to the core technology advantages of intelligent bionic robots. And continuously promote the innovation of cross-border integration industry in the field of “Culture Plus”

      Mr Ron Tan, Executive Chairman and Group CEO of NEON, said, “We are confident that with the strong support of the Wuxi Municipal Government and the Economic Development Zone, the ANIMAX Asia-Pacific R&D Innovation Centre will be an important catalyst to accelerate the Group’s global growth. We are looking forward to the unlimited opportunities brought by this exciting development and we are excited to be able to contribute our strength to support the vision of the Wuxi government.”

      Mr. Darren Lim, Executive Vice President, Global Sales of NEON Group, said: “Leveraging on the huge domestic market, high-quality standards and the complete supply chain system of Wuxi City and Jiangsu Province, we will continue to promote the innovation of experiential entertainment technology and products to stimulate the vitality of the market in China and the Asia-Pacific region.”

      With a floor area about 366,000 square feet, the ANIMAX Asia-Pacific R&D Innovation Centre in Wuxi will continue to provide technical empowerment for the Group, supporting its interactive experiences on a global scale by creating breakthrough entertainment robots and revolutionary immersive experiences for the audiences worldwide. The ANIMAX Asia-Pacific R&D Innovation Centre in Wuxi is positioned to be the world’s largest R&D and manufacturing facility for ANIMAX.

      Moving forward, ANIMAX will continue to promote the construction of the ANIMAX Asia-Pacific R&D Innovation Centre, leveraging on the advantages of the high-tech industrial resources in the Wuxi Economic and Development Zone to reach out to the Chinese and Asia-Pacific and global markets, promoting the progress of the worldwide entertainment robot industry.

      À Singapour, une exposition high-tech nous plonge dans l’univers fabuleux d’Avatar
      À Singapour, une exposition high-tech nous plonge dans l’univers fabuleux d’Avatar

      NOUS Y ÉTIONS – Alors que le deuxième volet du film de James Cameron sort ce mercredi sur les écrans en France, nous avons visité Avatar – The Experience, dans les Gardens By The Bay de Singapour.

      Si vous l’ignoriez encore, Avatar 2 nous donne rendez-vous sous l’eau et sur grand écran depuis ce mercredi. Mais les fans absolus du chef-d’œuvre de James Cameron ont aussi rendez-vous à Singapour où se tient jusqu’au 31 mars prochain, l’exposition Avatar – The Experience. Direction plus précisément la Cloud Forest Dome, une immense serre climatisée qui présente sur plusieurs étages la végétation tropicale avec, en point d’orgue, une petite montagne intérieure de 35 mètres de haut, recouverte de plantes d’où jaillit la plus haute cascade d’eau intérieure du monde. «On ne pouvait pas rêver décor plus inspirant pour recréer l’ambiance de Pandora. Une partie de la scénographie était déjà là. Il n’y avait plus qu’à l’adapter en y ajoutant des animations et les personnages du film», souligne Michael Mattox, le directeur technique, qui compte plus de 25 ans d’expérience dans la 3D.

      Dès l’entrée dans le Dome, l’effet immersif est immédiat. Au pied de la cascade, on est «accueilli» par un Banshee plus vrai que nature, l’un des volatiles que les Na’vis ont pu dompter pour se déplacer dans les airs. Un peu plus loin, deux imposants Prolemuris, sortes de singes bleus, sont accrochés à des arbres tropicaux. L’arrivée devant une famille de Na’vis est poignante. Les voici enfin, face à nous, ces fameux humanoïdes bleus de plus de 3 mètres de haut ! Attention, un impressionnant Marteaureau Titanothère semble surgir de la végétation (ouf, c’est un herbivore inoffensif). À ce stade, que l’on ait vu ou pas le film Avatar 1, on est totalement pris dans l’univers de science-fiction de Pandora.

      Un volatile de 12 mètres

      Effets sonores et bruitages renforcent l’expérience, tout comme plusieurs animations interactives, dont le Flyer Banshee, très apprécié : on se met face à un écran et, grâce à des capteurs qui détectent les mouvements, on a la sensation de voler dans Pandora, en bougeant les bras et en inclinant le corps. Sensations garanties ! Dans une autre salle, on traverse des lianes lumineuses avant de se retrouver dans un spectacle multimédia. Sur un écran géant défilent des scènes d’Avatar, tandis qu’au sol, les spectateurs, en bougeant, déplacent avec eux des centaines de particules lumineuses, signe de leur connexion avec Pandora…

      Dévoilons le clou de l’exposition : un énorme Banshee adulte, piloté par de l’intelligence artificielle. Le volatile, de 12 m d’envergure, détecte la présence des visiteurs et interagit avec eux. Le résultat est visuellement époustouflant et d’un réalisme saisissant : mouvements de la tête, des ailes, de la gueule, des yeux… tout y est, y compris les grondements rauques ! «Cette animation est, sur le plan technologique, ce qui se fait de plus abouti aujourd’hui», se réjouit Michael Mattox.

      Et comme ce deuxième épisode d’Avatar est intitulé La Voie de l’eau, on a aussi fait un tour dans la grotte marine reconstituée pour admirer un Ilu, la créature aux airs de plésiosaure qui fait son apparition dans le film. Une magnifique sculpture aux douces teintes bleues… On passe facilement une heure dans cet autre monde, déconnecté de la réalité. Et on se dit qu’on reviendrait bien le soir, lorsque d’autres jeux de lumière créent une ambiance encore différente.

      Avatar – The Experience. Cloud Forest, Gardens By The Bay, Singapour. Jusqu’au 31 mars 2023. Tous les jours de 9h à 21h. À partir de 37 €.

      Avengers Assemble! An exhibit of super hero proportions is coming to Burnaby! Marvel Avengers S.T.A.T.I.O.N.
      Avengers Assemble! An exhibit of super hero proportions is coming to Burnaby! Marvel Avengers S.T.A.T.I.O.N.

      OPENS MARCH 2023 for a Limited Engagement
      Tickets on sale tomorrow with 15% OFF purchases through November 28 at
      Avengers

      Burnaby – November 23, 2022 – NEON and Paquin Entertainment Group are launching an exhibit of Super Hero proportions, Marvel Avengers S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network) is scheduled to open March 3, 2023 at The Amazing Brentwood in Burnaby, BC for a limited time engagement. Tickets go on sale tomorrow, November 24, at avengersstationcanada.com. Special Early Bird discount pricing is available until November 28 ONLY, so buy early and save!

      After sold out runs and millions of fans in London, New York, Seoul, Paris, Singapore, China, Las Vegas, Toronto and India, Avengers: S.T.A.T.I.O.N., an interactive experience, is on its way to thrill audiences across BC!

      Guests of Marvel Avengers S.T.A.T.I.O.N. step into the world of the Avengers, discovering intelligence and cutting-edge science inspired by the Marvel Studios’ films. After completing their training, participants only have one thing left to do: Assemble!

      The Instagrammable, must-see exhibition features multiple rooms dedicated to your favourite Avengers characters from the Marvel Cinematic Universe, including Captain America, Iron Man, Captain Marvel, Black Panther, Black Widow, the Hulk, Thor, Hawkeye and more. Along with getting up-close-and-personal with costumes and props from some of the latest releases from Marvel Studios, guests are invited to:

      • Revel in awe at Iron Man’s “Hall of Armour”
      • Explore Bruce Banner’s lab, providing insights into the mind of the mean, green, rage-machine called the Hulk
      • Gain access to Captain America’s “Top Secret” personnel file
      • Inspect Black Widow’s arsenal of high-tech weapons
      • Learn about the “Super Soldier Serum” that transformed Steve Rogers in Marvel Studios’ Captain America: The First Avenger
      • Witness Captain America’s legendary shield up-close
      • Experience the spirit of Wakanda in the Black Panther exhibit
      • And so much more!

      Complete your training to become an agent of Avengers S.T.A.T.I.O.N. The world needs your help. The world needs the Avengers!

      WHEN: March 3 – May 28, 2023
      Monday – Wednesday, Sunday: 10:00am – 7:00pm
      Thursday – Saturday: 10:00am – 9:00pm
      Final entry 1 hour before close.

      WHERE: The Amazing Brentwood
      4567 Lougheed Hwy
      Burnaby, BC

      TICKETS: On Sale November 24 at 9:00am at www.avengersstationcanada.com

      Prices start at $29 for adults and $23 for children (plus ticketing fees), with discounts for students, seniors, and groups. VIP packages are also available. Buy Early and Save 15%! Early Bird Pricing is available on ticket purchases through November 28th, 2022.

      Please follow @avengersstationcanada on Facebook and Instagram for more details about the immersive experience, and visit this Link to get your tickets!

      AVATAR: THE EXPERIENCE is now officially open in Singapore – An immersive walkthrough event, first of its kind at Cloud Forest
      AVATAR: THE EXPERIENCE is now officially open in Singapore – An immersive walkthrough event, first of its kind at Cloud Forest

      Experience the wonders of Pandora through first-of-their-kind animatronics,
      state-of-the-art audio and visual experiences as well as interactive multisensory elements, only at Avatar: The Experience

      31 October 2022 The much-awaited immersive walkthrough event, Avatar: The Experience, officially opened on 28 October 2022, at Cloud Forest, Gardens by the Bay in Singapore. The limited-time event is inspired by the film, Avatar, the highest-grossing film globally of all- time.

      Set in front of the iconic cascading waterfalls at Cloud Forest, Gardens by the Bay, the official opening ceremony was attended by Guest-of-Honour Deputy Prime Minister of the Republic of Singapore, Mr. Heng Swee Kiat and hosted by Cityneon Holdings. The event was co-hosted with Gardens by the Bay, with senior representatives from filmmakers James Cameron and Jon Landau’s Lightstorm Entertainment and Disney Location-Based Entertainment also in attendance.

      Avatar: The Experience, set within the visually stunning iconic Cloud Forest at Gardens by the Bay, will elevate guest visits with impressive interactives and striking content throughout five different zones. Interactives include the debut of a life-size animatronic banshee with real-time reactions to guests. Additionally, guests will be introduced to a puppet baby banshee and baby viperwolf handled by expert docents providing unique photo opportunities for this event. The path continues with exciting installations throughout the venue and a first look at an artistic sculpt representation of the new marine Ilu creature from the upcoming film, Avatar: The Way of Water.

      Lightstorm’s President of Franchise Development, Ms. Kathy Franklin said, “We are excited that this unique experience at Gardens by the Bay here in Singapore has given guests of all ages a new way to enjoy the wonders of Pandora. Setting Avatar: The Experience amongst the landscapes of Cloud Forest has created a truly immersive journey, one that was creatively inspired and made possible by a global collaboration of teams. We look forward to welcoming Avatar fans from around the world.”

      Executive Chairman & Group CEO of Cityneon Holdings, Mr. Ron Tan said, “It is an honour to transform one of Singapore’s most iconic venues, the Cloud Forest at Gardens by the Bay, into Avatar: The Experience, the first-ever around the world. This endeavour can only be made possible with the trust and support from our collaborators at Disney Location-Based Experiences, Lightstorm Entertainment, the Singapore Tourism Board, Gardens by the Bay, and the dedicated team members from Cityneon globally.”

      Chief Executive Officer of Gardens by the Bay, Mr. Felix Loh said, “We are thrilled that people in Singapore will be the first in the world to enjoy Avatar: The Experience. Over the past month, our horticulturists have collaborated closely with all teams to infuse our Cloud Forest with the world of Pandora. We hope visitors are as excited as we are to be a part of this extraordinary event.”

      Avatar: The Experience will take place in Cloud Forest at Gardens by the Bay from October 28, 2022 to March 31, 2023. Operating hours are from 9 am to 9 pm daily. Admission tickets to Avatar: The Experience start from $23 and are available for sale to the public by the official ticketing partner, Klook. www.klook.com

      Tickets are also available through official venue partner, Gardens by the Bay. www.gardensbythebay.com.sg

      For more information please visit: www.AvatarTheExperience.com

      The World of Avatar
      The World of Avatar

      The lush greenery of the movie’s alien planet comes to life at Garden by the Bay

      Alien flora and fauna have invaded the Cloud Forest at Gardens by the Bay.

      Acid-dripping plants and assorted creatures from director James Cameron’s 2009 blockbuster film Avatar have sprouted amid the lush greenery.

      They are part of an immersive installation created with the Cloud Forest in mind.

      Avatar: The Experience, which is on till March 31 and organised by Cityneon Holdings, Disney Location-Based Experiences and Lightstorm Entertainment, comes in time to build the hype for the movie’s sequel. Avatar: The Way Of Water opens here on Dec 15 and visitors can get a sneak peek at a new creature called an Ilu at the exhibition.

      Scattered through the Cloud Forest’s more than 72,000 plants are realistically detailed sculptures of the Na’vi, the bipedal humanoid inhabitants of Pandora; interactive stops where visitors can play with light and create their own Na’vi avatars; and what the creators say is the most sophisticated animatronic creature in the world.

      The animatronic mountain banshee, with a wingspan of 10m and weighing about 2 tonnes, had to fit through a lift door measuring just 1.2m by 2.1m.

      Cityneon’s chief technical officer Michael Mattox, 47, solved the puzzle by building it like a Lego structure. The four sections, he says, each fit into the lift with barely an inch to spare.

      The idea for the show was seeded in 2017 when Cityneon’s group chief creative officer Welby Altidor first visited the Gardens and walked into the Cloud Forest dome.

      The 49-year-old says: “The doors opened, I saw this water fall and I said, ‘This is Avatar.”

      It took years of discussions with Disney and Lightstorm, as well as 18 months of planning, before the seed bore fruit.

      There were unusual design and installation challenges for the Cityneon team. Mr Mattox says: “This is a living environment. There are unique parameters for what you can do and what you can’t do.”

      The veteran who has worked with San Diego Seaworld and Cirque du Soleil adds: “Usually for an exhibition, it’s in a black box. There are no visitors and you don’t have to worry about lighting and sound.”

      Here, the team had to work overnight for two months, shivering in the damp cold as temperatures dipped to 18 deg C, to install the show as the dome remained open to visitors throughout the day.

      The glass dome means sound waves would bounce, so audio had to be carefully calibrated. Mr Mattox also had to worry about damp affecting the electronic equipment, as light and music are integral to the show.

      Another challenge was that the works had to be designed to be viewed in the day as well as at night.

      Mr Altidor resolved this by reaching for old-fashioned inspiration. He says: “I connected to the tradition of sculpture gardens, where you have a great garden, then you bring in sculptures or attractions.”

      While indoor attractions can rely on darkness and lighting to hide imperfections, the Cloud Forest’s daytime brightness meant that the sculptures had to be designed and made to exacting standards to withstand close scrutiny.

      Mr Mattox is particularly pleased with the Unidelta tree, one of the first works to be installed when works began two months ago. He says with a chuckle: “No one realised it was fake.”

      The deception is complemented by the landscaping design. Mr Jeffrey Alan Courtney, 47, the Gardens’ senior director (conservatory operations), says an additional 5,700 plants were brought in for the show. These comprise more than 160 different species and varieties, including 20 that have not been displayed in the Gardens before.

      He adds: “We selected plants that looked like they could have come from an alien planet, with bizarre yet beautiful forms, colours, leaf patterns, or flowers.

      “To match the blue and purple tones in Avatar: The Experience, we chose plants with blue-hued inflorescences or silvery leaf patterns or colours, so they would reflect light and complement the display from day to night.”

      Look out for the Aechmea ‘Blue Tango’, an eye-catching bromeliad with electric-blue flowers and contrasting hot-pink flower stalks, and the iridescent Blue Oil Fern (Microsorum thailandicum).

      There are also plants that mirror Pandora’s life forms, such as the Colocasia ‘Pharaoh’s Mask’, whose leaves have exaggerated deep purple veins that bulge, giving it a ribcage-like appearance.

      All the plants, Mr Courtney says, will remain in the Cloud Forest’s living collection after the show ends.

      Mr Altidor says the Cloud Forest presents a great baseline because “I already have an incredible garden walk experience”.

      This provided the foundation for the Avatar experience, which he designed to take into consideration logistics as well as visitor experience.

      The dome is divided into five zones, offering a journey for visitors. Mr Altidor says: “It’s like when you write a piece of music. There are crescendos and diminuendos, peaks and valleys.”

      The first zone eases visitors in with a photo opportunity in the form of a strategically positioned statue of a juvenile mountain banshee, before a light show at the waterfall draws them further in. This was planned so that visitors would flow through smoothly without clogging the pathways.

      The interactive stations scattered throughout are designed to be as intuitive as possible. The Sacred Space stop, for example, has large “leaves” which visitors can touch to spark sound and light. But there are no text instructions. Instead, the “leaf” lights up, drawing the attention of visitors and enticing them to interact with it.

      While the show is meant to entertain, Mr Altidor says Pandora’s story and the healing vibe of the Gardens combine to offer visitors a message. “We are not here to preach. But just going through this experience is a beautiful metaphor for how important it is to care for our world.”

       

      Source: The Straits Times © SPH Media Limited. Permission required for reproduction. 

      Make-A-Wish Southern Nevada makes Las Vegas teen’s dream theme park vacation come true
      Make-A-Wish Southern Nevada makes Las Vegas teen’s dream theme park vacation come true

      LAS VEGAS (KTNV) — Make-A-Wish Southern Nevada recently teamed up with Cityneon Holdings’ Marvel Avengers S.T.A.T.I.O.N inside Treasure Island Las Vegas to surprise a local teen and his family with a dream vacation to the theme park capital of the world.

      16-year-old Erick, a high school junior who goes by his middle name of Josh, wished for a trip to Orlando, Florida. At the Marvel Avengers S.T.A.T.I.O.N. inside Treasure Island, the family was met with a surprise celebration at which Josh’s dream of being immersed in a universe of superheroes was revealed.

      During the trip, Josh and his family stayed at Give Kids the World Village, a Florida nonprofit resort that provides no-cost lodging to children with serious conditions and their families. The family spent the next week exploring Orlando’s multiple theme parks, including Walt Disney World and Universal Studios.

      “They say it takes a village to raise a child, but we here at Make-A-Wish Southern Nevada believe it takes a community to grant a wish,” said Scott Rosenzweig, President & CEO of Make-A-Wish Southern Nevada. “We couldn’t grant wishes like Erick’s without community partners such as Cityneon. We’re grateful for their partnership and can’t wait to see the pictures from Erick’s wish trip to Orlando, Florida.”.

      “Making a positive impact in the Southern Nevada community by helping those faced with challenges to find their strength is a top priority for our team,” said Zoe Tan, Head of Business Development and General Manager of Victory Hill Exhibitions, Cityneon Holdings. “Working alongside Make-A-Wish Southern Nevada to make Josh’s wish come to life was truly incredible and we hope to continue this partnership and create unique memories for many more families.”

      As a Super Hero fan, Josh was excited to experience the numerous Marvel-related attractions at Universal Studios, including Marvel Super Hero Island® in Universal’s Islands of Adventure.

      Josh identifies especially with Iron Man – a hero is known for having a repaired heart – since Josh himself was diagnosed at birth with congenital heart disease. Josh was an infant when he had his very first heart surgery, and at just three years old, he underwent another surgery, after which Josh went into kidney failure and has been on dialysis and oxygen ever since.

      Like Iron Man, Josh lives heroically with his condition and has remained positive despite the numerous medical challenges he faces on a daily basis.

      Josh loved sharing his theme park experience with his family, who has given him the support, care and encouragement he needs throughout his medical journey. The memories of a special trip to Walt Disney World and Universal Studios will help provide the Las Vegas teen the strength to continue to battle congenital heart disease and kidney failure.

      Temasek’s 65 Equity Partners invests S$150m in Cityneon
      Temasek’s 65 Equity Partners invests S$150m in Cityneon

      CITYNEON, a company that provides immersive experiences, on Wednesday (Oct 26) welcomed a fresh capital injection of S$150 million from Temasek’s 65 Equity Partners.

      This comes after the group closed its last funding round in April with a total of S$235 million raised.

      The collective funds raised will be utilised to further strengthen the group’s growth trajectory and aspirations, said Cityneon. These include expanding into new markets, acquiring new intellectual property, building up technological capabilities via its in-house research and development department, establishing new and profitable lines of businesses, and shoring up its balance sheet.

      “We are excited to partner Cityneon’s management team in its next phase of growth,” said Tan Chong Lee, chief executive of 65 Equity Partners.

      “This investment aligns strategically with our mandate of supporting high growth, leading businesses led by founders and entrepreneurs, to help them scale and fulfil their growth aspirations, as well as facilitating their eventual public listing,” he added.

      In addition, Cityneon will rebrand its company name to “Neon” as it strives to “always be relevant, offering new, exciting and epic experiences for fans and families around the world”.

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      65 Equity Partners Invests $150 Million in Cityneon; Group to Rebrand to NEON
      65 Equity Partners Invests $150 Million in Cityneon; Group to Rebrand to NEON

      Singapore, 26 October, 2022 – Cityneon Holdings (“Cityneon”, the “Company”/collectively with its subsidiaries, the “Group”), welcomes a fresh investment of S$150 million from 65 Equity Partners, an independently managed investment firm wholly-owned by Temasek Holdings. Cityneon concluded a round of private funding that raised S$235 million last April, and the collective funds raised will be utilized to further strengthen the Group’s growth trajectory and aspirations.

      65 Equity Partners now joins existing major institutional investors and shareholders – CITIC Capital, Pavilion Capital, EDBI, Qatar’s Doha Venture Capital, and SeaTown Holdings International, veteran entrepreneur and investor Mr. Johnson Ko, as well as Executive Chairman & Group CEO Mr. Ron Tan, to form a new and strong investor base for the Group’s future.

      “We are excited to partner Cityneon’s management team in its next phase of growth. Cityneon has a unique franchise, which provides IP-based immersive entertainment where it has built a leading position globally supported by a portfolio of high quality IPs. This investment aligns strategically with our mandate of supporting high growth, leading businesses led by founders and entrepreneurs, to help them scale and fulfil their growth aspirations, as well as facilitating their eventual public listing” said Tan Chong Lee, Chief Executive Officer of 65 Equity Partners.

      The funds raised will be strategically channeled towards the Group’s growth strategies globally, including expanding into new markets, acquiring of new intellectual property (“IP”), building up technological capabilities via the Company’s in-house R&D department, establishing new and profitable lines of businesses, and shoring up its balance sheet.

      Credit Suisse acted as the Company’s sole financial advisor in this transaction.

      Rebranding to NEON
      The desire to rebrand Cityneon was driven by the Group’s enhanced vision to be the global leader in immersive entertainment while maintaining the link to its 65 years of legacy. The word “NEON” stems from the Greek word, “neos”, which means “new”, and staying true to its meaning, NEON will strive to always be relevant, offering new, exciting and epic experiences for fans and families around the world.

      Executive Chairman and Group CEO of Cityneon, Mr. Ron Tan said, “This successful round of funding is a testament of the confidence in the Group and affirms our trajectory of growth as a global leader in creating unique, immersive experiences for audiences worldwide. With the support of 65 Equity Partners, and our strong stable of existing shareholders, we are excited about future opportunities as we continue to strengthen our capabilities and expand the reach of our portfolio of IP experiences to accelerate growth into 2023 and beyond.

      Our rebranding into NEON, encompasses our vision of the convergence of the physical and digital space, transcending geographical limitations and create a fully integrated global experience for our visitors.”

      New Chapter of Growth
      Emerging from COVID-19 and with a stronger balance sheet from the capital raised over the last two years, the Company is ready for a new chapter of growth in 2023 and beyond.

      The Group recently expanded into new markets and experiences, working with the governments of Peru and Egypt to present two Original Artefact IP Experiences – Machu Picchu and the Golden Empires of Peru and Ramses the Great and the Gold of the Pharaohs, showcasing authentic historical artefacts to audiences in major cities around the world as well as signing two new global IPs with Warner Bros. Themed Entertainment and entering into a strategic partnership with the Qatar Free Zones. During the year, it also saw strong performance in key exhibitions including the Jurassic World: The Exhibition in London, Ramses the Great and the Gold of the Pharaohs in San Francisco, and Marvel Avengers S.T.A.T.I.O.N. in Chile and Tokyo.

      Exciting projects on the horizon include the world debut of Avatar: The Experience at the iconic Cloud Forest at Gardens by the Bay, Singapore on 28th October 2022, and Jurassic World: The Exhibition which will be launched in Japan in Spring 2023, and many more.

      Dinosaurs descend on Mission Valley with opening of massive ‘Jurassic World’ exhibition
      Dinosaurs descend on Mission Valley with opening of massive ‘Jurassic World’ exhibition

      The long-term, 20,000-square-foot exhibition features large animatronic adult dinos, human-powered adolescent dinos and hand-held puppet baby dinos

      Thanks to movies like “Jurassic Park,” the idea of dinosaurs existing today has been a popular, but improbable, fantasy for paleontology fans. But a massive new exhibition that opened Friday in its West Coast premiere in San Diego offers visitors the best chance they’ll ever get of seeing, hearing and even touching “live” dinosaurs up close.

      “Jurassic World: The Exhibition” re-creates the look, feel, sound and scaly characters of the fictional Jurassic Park, the live-dino theme park on mysterious Isla Nublar in the 1993 Universal Pictures film “Jurassic Park,” and the 1990 Michael Crichton book that inspired it. The immersive, tented walk-through exhibit in the Westfield Mission Valley mall parking lot is in town through April 16.

      Rather than just a mix of movie props and stationary dinosaur robots, “Jurassic World” puts ticket-buyers inside the theme park itself, where actors playing park docents and animal handlers encourage visitors to touch a baby Stygimoloch, feel the gooey consistency of dinosaur poop and watch a training session with Blue, the slightly less dangerous Velociraptor featured in the most recent films in Universal Pictures’ “Jurassic World” franchise.

      Visitors can also explore a nursery where they’ll see dino eggs and young hatchlings; meet Bumpy, the baby Ankylosaurus featured in Netflix’s animated “Jurassic World: Camp Cretaceous” series; and watch a feeding demonstration with an Indominus Rex, a genetically modified dinosaur in the Jurassic World: Evolution video game series. The 16 dinosaurs in the exhibit range from elaborate hand puppets to a fast-moving human-size raptor with an adult puppeteer inside, and gigantic animatronic beasts that not only have fully functioning eyelids, mouths and necks, but also move around rooms and produce the foghorn-like roars heard in the films.

      But — as in all “Jurassic World” stories — humans’ selfish desire to re-create often-lethal extinct creatures can have consequences. The exhibition’s grand finale involves a truly gigantic robotic Tyrannosaurus Rex that gets loose from its enclosure and mayhem ensues.

      Over the past five years, experiential exhibitions have become a worldwide sensation. In San Diego, last year’s immersive “Beyond Van Gogh” projection-mapped exhibit at the Del Mar Fairgrounds was so popular it was extended by an extra month. And in Anaheim, Disney spent an estimated $225 million building its most ambitious experience attraction Star Wars: Rise of the Resistance at Disneyland.

      “Jurassic World: The Exhibition” launched in 2016 in Melbourne, Australia, and has toured internationally in the years since. There are now three touring companies including one now operating in London and another in Japan. The San Diego visit is the third stop on a four-city American tour.

      Ellie Armitage, who bills herself as the exhibition’s lead dinosaur ranger, said it’s hard to gauge which experience is the most popular with guests. Although the T-Rex finale is a hit, Armitage said most visitors are “astonished” when they disembark from the “water ferry” that motors them to Isla Nublar and they encounter a towering 12,500-pound animatronic Brachiosaurus at the park’s entrance.

      “The most awesome moment for many people is when they come off the boat, the music is playing and they come through the gates and enter the land of giants. It’s a big wow moment,” Armitage said.

      While Armitage said the staff undergoes “scared child protocol” training for toddlers who can’t separate fact from fiction, the exhibit is designed for all ages, with particular appeal for children ages 8 to 10. Beyond the dinosaurs themselves, there are dozens of video and touch screens where visitors can learn more about the various dinosaur species, their diets, habitats and unusual physical features. Docents are also trained to answer visitors’ questions. There’s also a gift shop, where a staffer said the $40 plush toy of Blue the velociraptor is the top-selling item.

      Exhibition tickets are sold online by timed entry, with a maximum of 60 visitors admitted every 15 minutes to avoid overcrowding. Visitors can stay as long as they like, but the average visit is 45 to 60 minutes. The exhibit is set up on the east side of the mall’s former Macy’s department store, near Broken Yolk Café and the seasonal pumpkin patch.

      Jurassic World: The Exhibition

      Hours: 11 a.m. to 6 pm. Mondays and Thursdays. 11 a.m. to 7 p.m. Fridays. 10 a.m. to 7 p.m. Saturdays. Closed Tuesdays and Wednesdays. Through April 16

      Tickets: Weekday admission is $29.50 for adults and $19.50 for children ages 3 to 15; weekend admission is $34.50 for adults and $24.50 for children

      Online sales: jurassicworldexhibition.com

      Announcing Avatar: The Experience Tickets On Sale Now
      Announcing Avatar: The Experience Tickets On Sale Now

      EXPERIENCE THE WONDERS OF PANDORA AT CLOUD FORES
      GRAND OPENING, 28 OCTOBER 2022

      Singapore, 10 October, 2022. Avatar: The Experience will grand open on 28 October 2022, at Cloud Forest, Gardens by the Bay. Cityneon Holdings, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment have collaborated closely to produce an immersive walkthrough event inspired by the beauty and unique storytelling of the highest-grossing film globally of all-time, Avatar.

      Guests will journey through the alien world of Pandora witnessing its bioluminescent environments, engaging with its mystical creatures and flora, and sharing in the captivating culture of its indigenous people, the Na’vi.

      Avatar: The Experience, set within the visually stunning iconic Cloud Forest at Gardens by the Bay, will elevate guest visits with impressive interactives and striking content throughout five different zones. Interactives will include the debut of a life-size animatronic banshee, fascinating visitors with its incredibly realistic and detailed appearance, authentic roars, and real-time reactions to its environment. Additionally, guests will be introduced to a baby banshee handled by expert puppeteer docents providing unique photo opportunities for this event. The path continues with exciting installations throughout the venue and a first look at an artistic sculpt representation of the new marine creature, the Ilu, from the upcoming film Avatar: The Way of Water.

      Executive Chairman & Group CEO of Cityneon Holdings, Mr Ron Tan said, “We are immensely honored to present Avatar: The Experience, at our very own Cloud Forest at Gardens by the Bay in Singapore. This was a global effort with all collaborators having worked diligently to transform this iconic garden location into a memorable experience. We look forward to welcoming you!”

      Gardens by the Bay has celebrated over a decade of innovation and welcomed over 85 million visitors, with its impressive horticulture and dedication to the idea that a unique location can inspire global connection. Honoring that foundation, guests visiting Avatar: The Experience will have the opportunity to be inspired and feel connected by experiencing the many wonders of Pandora right here on Earth.

      Chief Executive Officer of Gardens by the Bay, Mr Felix Loh said, “We are thrilled that Avatar: The Experience is coming to the people of Singapore. Over the past month, our horticulturists have collaborated closely with all teams to infuse our Cloud Forest with the world of Pandora. We hope visitors are as excited as we are to be a part of this extraordinary event.”

      Filmmaker of Avatar, James Cameron, shares a message and welcomes guests to Avatar: The Experience at Gardens by the Bay:

      View here: www.AvatarTheExperience.com

      Avatar: The Experience will take place in Cloud Forest at Gardens by the Bay from October 28, 2022 to March 31, 2023. Admission tickets to Avatar: The Experience will be released for sale to the public on October 10, 2022 at 12 pm (SGT) by the official ticketing partner, Klook. www.klook.com

      Tickets are also available through official venue partner, Gardens by the Bay. www.gardensbythebay.com.sg In anticipation of the opening of Avatar: The Experience, Cloud Forest is currently undergoing a transformation.

      For more information please visit: www.AvatarTheExperience.com

      Celebrating the 10th Anniversary of Lionsgate’s Worldwide Blockbuster Film, The Hunger Games: The Exhibition Launches A Sustainable Art Competition for All CCSD High School Students Video Play Button
      Celebrating the 10th Anniversary of Lionsgate’s Worldwide Blockbuster Film, The Hunger Games: The Exhibition Launches A Sustainable Art Competition for All CCSD High School Students

      The Hunger Games: The Exhibition, located at MGM Grand,
      encourages students to think innovatively and creatively while being good stewards of the environment

      LAS VEGAS, Nev. (September 06, 2022) – The Hunger Games: The Exhibition, produced by Cityneon Holdings, announced today an exciting partnership with the Clark County School District (CCSD) to launch a sustainable art competition to coincide with and celebrate Lionsgate’s blockbuster film The Hunger Games‘ 10th anniversary – all while making a local impact and encouraging students to think creatively.

      Located inside the MGM Grand, this award winning, multi-million-dollar attraction provides visitors an interactive experience that fully immerses them into the world of The Hunger Games franchise and the “Mockingjay” – exploring props and iconic costumes up close, accessing behind-the-scenes content and participating in a hands on archery experience.

      As the 2022/2023 school year kicks off, the partnership between Cityneon and CCSD via this contest sponsored by Cityneon Holdings will encourage all currently enrolled high school students to think innovatively and creatively alongside their teachers while also being good stewards of the environment. With a theme of “Stand with the Mockingjay,” students entering the contest will be tasked with designing a costume, display or a 10th Anniversary-centric art piece.

      “We are thrilled to work alongside CCSD to launch such a unique competition,” said Zoe Tan, Head of Business Development and General Manager of Victory Hill Exhibitions, Cityneon Group. “Being able to make an impact in the Southern Nevada community is a priority for our team. Encouraging students to tap into their creative side may unlock a new door to pursing a future career in design or creative arts, which is something we hope to continue to inspire for many years to come.”

      “Creating educational opportunities through experience is essential at The Hunger Games: The Exhibition,” said VP of Creative of Lionsgate Global Products and Experiences Jerry Sabatini. “We are excited to extend that through an incredible art competition that is based on the films’ themes.”

      All artwork submitted for the contest must be sustainably sourced using recycled materials or sustainable/used materials found within students’ homes and school.

      The esteemed panel of judges will select an overall contest winner; however, three additional winners will also be selected for parallel categories including “Most Sustainable,” and “Judges Pick.”

      “Strong community partnerships like this allow our students to be part of academic opportunities outside of the classroom,” said Dr. Keating, Executive Director, CCSD Engagement Unit. “Thank you to the Hunger Games: The Exhibition for creating this competition, which will enrich the lives of students, specifically in subjects of art and STEM.”

      Initial submissions for the contest will begin Tuesday Sept. 6 and end Friday, Nov. 4. Students will need to upload their project submissions via the contest website and provide a short description of what the item is, elements used in its creation and any personal notes as to the design.

      Up to 25 semi-finalists will be selected and then announced by Monday, Nov. 7.

      The exciting contest will then offer the local Southern Nevada community an opportunity to get involved and support the hard work and imagination of the students as their artwork will be displayed at the MGM Grand for public viewing Friday, Nov. 11 through Sunday, Nov. 13.

      The winning student(s) of the contest will receive $1,000 in the form of a gift card, a merchandise pack from the attraction gift store, DVD collection of all of the films in The Hunger Games franchise and a 10th anniversary celebration field trip to The Hunger Games: The Exhibition for their entire class. In addition, their art project will remain on display at The Hunger Games: The Exhibition throughout the remainder of 2022.

      The teacher or CCSD administrator sponsoring of the winning art piece will also receive $1,000 as a gift to their classroom.

      The three added category winners will receive $500 in the form of a gift card, a merchandising pack from the attraction gift store, a DVD collection of all the films in The Hunger Games franchise and a 10th anniversary celebration field trip to The Hunger Games: The Exhibition for their entire class. The teacher or CCSD administrator sponsoring the winning student or group will receive $500 in the form of a gift card to use in their classroom.

      For more information, to review details, contest rules and/or submit a project, students can visit TheHungerGamesExhibition.com/10thAnniversaryArtContest prior to Friday, Nov. 4, 2022.

      Ferocious dinosaurs come to London as part of roarsome Jurassic World exhibition – and tickets are available now
      Ferocious dinosaurs come to London as part of roarsome Jurassic World exhibition – and tickets are available now

      They’re the most dangerous creatures to have ever roamed the planet – dinosaurs have been a source of fascination for both the young and old for centuries. And now London’s ExCeL Centre will see them come to life in our city, as Jurassic World’s jaw-dropping exhibition opens its doors in the UK for the very first time.

      Fans of the blockbuster films will be able to see the thrilling beasts up close as they step into a world of discovery inside the ferocious dinosaur’s domain. From a life-sized velociraptor to a towering Brachiosaurus, and even the Tyrannosaurus Rex. The dinosaurs are more real than ever before.

      Visitors will be able to watch them move, roar and even feed as they come to life in a 20,000 sq ft space. Park rangers will also be on the premises to guide adventurers around the huge Jurassic Park – but they should watch out for the fierce beasts lurking behind every shrub or forest path.

      In addition to experiencing the world inspired by the beloved films, exhibition guests will be able to pose for one-of-a-kind “Instagram-able” photo moments throughout the event. There will also be an interactive dig site where youngsters can become palaeontologists for the day and scavenge for dinosaur bones and remains.

      James Cassidy, COO of FKP Scorpio Entertainment UK says: “The entire Jurassic World: The Exhibition experience has been designed to be as immersive as possible for visitors. From the moment our guests walk through the doors, all the sights and sounds of the event will be geared towards fueling the experience of being in the dinosaurs’ domain.

      “The Jurassic Dominion movie came out quite recently and the entire exhibition has been organised in collaboration with its creative film team, and it will be held in collaboration with Universal studios and NBC. All of our dinosaurs are animatronic so they move and hiss on their own – guests can go up to them and touch them as well as get plenty of selfie opportunities.”

      Jurassic World: The Exhibition tour has previously taken major cities across the world such as Chicago, Philadelphia, Paris, Madrid and Seoul, Shanghai and Chengdu by storm. A record-breaking number of tickets have already been sold for the London event.

      The exhibition will be open from Thursday, August 25, until the end of 2022. It will provide the ideal day out for both children and adults across the city and elsewhere in the UK, who are seeking an unforgettable experience.

      Tickets for the Jurassic World: The Exhibition start at £26 per adult and £18.50 per child. Car parking will be available on-site and visitors can also travel to the ExCeL Centre directly on the London Underground via the new Elizabeth Line.

      To buy tickets for Jurassic World: The Exhibition at London’s ExCeL Centre, visit the website here.

      What’s there to discover?

      As well as seeing lots of giant species throughout the day, there will be plenty of opportunities for families to interact with incredible baby dinosaurs. This includes “Bumpy” from the hit Netflix series Jurassic World: Camp Cretaceous, which premiered in 2020 and released season 4 in December 2021.

      Fans will even have the chance to play Jurassic World Alive – the popular location-based AR mobile game. In the game, dinosaurs are back on Earth and they roam free in our world.

      Players can explore their surroundings to find their favourite Jurassic World characters. The app is available to download for free on the App Store and Google Play.

      When the exhibition opens, players who visit ExCeL London and open the game on their device can locate an exclusive Jurassic World: The Exhibition incubator, which are capsules that contain valuable resources to use as an in-game reward.

      Those who want to relax after walking the perilous path housing Jurassic World’s ancient beasts will be able to buy refreshments from a range of food and drink outlets in the ExCeL Centre. There are plenty of restaurants and cafés to choose from.

      Film fans will also be able to purchase souvenirs from the full merchandise retail store on site, including t-shirts, stationary and more, as a memory of their incredible experience of visiting the dinosaurs’ domain.

      To buy tickets for Jurassic World: The Exhibition at London’s ExCeL Centre, visit the website here.

      ‘Jurassic World: The Exhibition’ opens today
      ‘Jurassic World: The Exhibition’ opens today

      Ever heard that story where a group of people are trapped in a park and faced with surviving some very ferocious pre-historical predators that have broken free?

      Well, dino lovers across the city can relive that iconic storyline from today, as ‘Jurassic World: The Exhibition’ opens. The ExCel centre in Docklands is welcoming thousands of explorers through the famous Jurassic Park gates where they will be greeted by life-size, animatronic dinosaurs and their (extremely cute) babies. Only this time, they’re not likely to chase you and then dismember you.

      The 20,000-square-foot exhibition holds 16 life-sized dinosaurs, including a velociraptor, brachiosaurus and Tyrannosaurus Rex. Curious explorers can interact with the dinosaurs, which are mechanical puppets that are deceptively lifelike. It’s a timewarp, where you can envision what prehistoric life on earth was like 140 million years ago, before the dinos became extinct… just in the ExCel centre.

      This summer, the blockbuster season continues with the release of ‘Jurassic World Dominion’, the sixth instalment of the ‘Jurassic Park’ franchise, 30 years after the original movie. Okay, we reckon it’s shit, but the idea remains sound.

      So, as you wait for the next film to drop, why not pay a visit to the dinos and keep them company? Tell them we said ‘roar!’.

      ‘Jurassic World: The Exhibition’, Excel London, Royal Victoria Dock, E16 1XL. From £25 per adult and £18.50 per child.

      Find tickets here.

      《侏罗纪世界》展览登陆伦敦 影迷与“恐龙”互动 Video Play Button
      《侏罗纪世界》展览登陆伦敦 影迷与“恐龙”互动

      《侏罗纪世界》展览登陆英国伦敦,让影迷们沉浸式地体验电影里的场景,还能和会动的恐龙们进行互动。

      摆脱禁锢的霸王龙朝围观者愤怒嘶吼;从大门进入,迎接游客的还有一只巨型腕龙。

      这个庞大的展览空间里展示着侏罗纪电影里的所有事物,按照真实比例打造的电子动态恐龙结合音效和灯光,给人营造一种身临其境的感觉。

      英国《侏罗纪世界》展览发起人乔治伍德说:“你真的会感觉,这是你最接近活恐龙的一次,也是这个体验最棒的地方。”

      恐龙幼崽在器皿里休息,表皮纹路和呼吸节奏都几近逼真。现场不仅有各类恐龙,游客还能戴上手套触摸恐龙粪便,让大人小孩都乐在其中。

      一名游客赛雷尔拉朱说:“他差不多两岁,非常喜欢这里。他出乎意料的非常冷静,但也很享受。”

      英国儿童电台主持人康纳奈特说:“我们终于能亲身体验、感受、触摸恐龙,了解它们的皮肤、骨骼和一切。现象级的,非常棒!太好了!虽然也有点可怕。”

      原定展出到11月的侏罗纪世界展,可能展延到当地假期结束。

      De Young Museum witnesses the opening of ‘Ramses and the Gold of the Pharaohs’ exhibition at its second stop
      De Young Museum witnesses the opening of ‘Ramses and the Gold of the Pharaohs’ exhibition at its second stop

      The De Young Museum in San Francisco, USA, witnessed the opening of the traveling exhibition “Ramses and the Gold of the Pharaohs” at its second stop.

      It had previously been exhibited at the Houston Museum of Natural Sciences; nearly 8,000 tickets of the exhibit have been sold so far.

      The exhibition includes 181 artifacts from the era of King “Ramses II” stemming from the collections of the Egyptian Museum in Tahrir, in addition to artifacts unearthed by the Egyptian mission in the Bubasteum in Saqqara.

      It is worth mentioning that The exhibition of “Ramses & The Gold of The Pharaohs” welcomed visitors from all over the American city of Houston to enjoy the splendor of the great Egyptian antiquities with the enchanting melodies of the harp instrument in the background.

      During the first days of its opening, the exhibition witnessed a huge turnout of visitors from different age groups. Some 8000 tickets were booked and sold in the first hours of the exhibition’s opening day.

      Secretary-General of the Supreme Council of Antiquities Mostafa Waziri explained that an Egyptian delegation representing the Ministry of Tourism and Antiquities had received the visitors, who expressed their fascination with the greatness of the Egyptian civilization.

      For her part, Assistant Minister for Tourism Promotion Lamia Kamel said that the Egyptian pavilion at the exhibition also witnessed a great turnout from the museum visitors, who used the QR code shown on the main panel in the pavilion to access the promotional site for Egypt on various social media platforms, in order to get acquainted with the brilliance of the Egyptian tourist destinations and Egypt’s countless tourism products.

      Kamel confirmed that the visitors of the Houston Museum of Natural Sciences expressed their enthusiasm to visit Egypt, especially in winter.

      Moreover, Kamel reviewed the efforts exerted by the Ministry of Tourism and Antiquities, in cooperation with the Ministry of Civil Aviation, to create a direct flight route between Sharm El-Sheikh and Luxor to link beach tourism with cultural tourism, within the framework of the ministries’ efforts to create an integrated tourism product.

      It is worth noting that the “Ramses & The Gold of The Pharaohs” exhibition showcases 181 artifacts that highlight some of the distinctive characteristics of the ancient Egyptian civilization, especially from the Middle and Modern Kingdoms to the late era. The exhibits include a group of statues, ornaments, paintings, stone blocks decorated with inscriptions, and statues of deities in the form of birds and animals, as well as some colorful wooden coffins.

      Also, the Egyptian pavilion in the Houston Museum of Natural Sciences will be broadcast Egypt’s grand celebration “The Sphinx Avenue ” that will take place on November 25 at 7:30 p.m.

      Review: ‘Ramses the Great’ show in S.F. uncovers the ‘fine art’ in immersive experiences
      Review: ‘Ramses the Great’ show in S.F. uncovers the ‘fine art’ in immersive experiences

      Concepts of spectacle and immersion have gotten a bad rap lately in the art world. Believe me, I understand.

      When a dazzling presentation comes at the cost of curatorial substance, it’s not only disappointing, it fails to honor the subject. The term “immersive experience” has also become such a cliche that many of us cringe when we spot the words in the description of a new exhibition.

      But when the concepts are used intelligently, they make museum-going more immediate, more educational and sometimes more complete.

      “Ramses the Great and the Gold of the Pharaohs,” the newly arrived exhibition at the de Young Museum that opened Saturday, Aug. 20, benefits from all the enhancements spectacle and immersion can offer. The touring exhibition was curated by Zahi Hawass, the famed Egyptian archaeologist and former minister of state for antiquities affairs, and comes to San Francisco in partnership with the Supreme Council of Antiquities of the Arab Republic of Egypt. It is produced by World Heritage Exhibitions, a subsidiary of Cityneon Holdings. The exhibition is overseen at the de Young by Renée Dreyfus, the George and Judy Marcus Distinguished Curator and the person in charge of ancient art at the Fine Arts Museums of San Francisco.

      You like King Tut? You should get to know Ramses the Great, now in S.F.

      With its set-like exhibition design, dramatically backlit photo blowups, use of video elements, evocative soundtrack and moody lighting, it is as much a theatrical experience as a museum visit. It’s easy to get swept up in the drama, as though carried pleasantly on the tides of the Nile.

      Ramses II (1303-1213 B.C.) reigned for 67 years as the third pharaoh of the 19th Dynasty of Egypt. His time on the throne was marked by distinguished military campaigns, along with building projects like the Ramesseum temple complex at Qurna and the Abu Simbel temple complex near the Egypt-Sudan border. He is also thought to be the pharaoh depicted in the Old Testament story of Moses by some historians.

      Immediately upon entering, visitors are plunged into his world, starting with a slick introductory video that explains his reign, and also the looting of his tomb in the Valley of the Kings — providing context to why artifacts from other royal tombs in Dahshur and Tanis are featured. After the video, the doors to the exhibition open as if by decree of the gods, bringing you face to face with a spectacular head of the ruler taken from a colossal statue.

      Forms of Egyptian revival have been seen through the ages in the West, seemingly coming back into vogue with major archaeological discoveries and excavations. Gazing at objects like a gold Heset Ewer pitcher for liquid offerings in the temple, alabaster kohl jars, intricately colored Faience tiles depicting captives from military campaigns and numerous statues of the sphinx, one sees just how much movements like Neoclassicism, Art Nouveau and Art Deco have been inspired by the simple forms and intricate detailing of the New Kingdom era.

      Throughout the exhibition, you enter the different worlds of Ramses’ time. It can be almost theme-park-like, in the best possible way.

      With so much of Ramses’ story told in monumental buildings and works of sculpture that cannot tour, the design helps fill many of those gaps. Adjacent galleries showcase how tried-and-true exhibition tools are still effective, with a model of the great temple at Abu Simbel and its epic statues of the ruler on display. A nearby viewing room features a digital re-creation of the Battle of Kadesh that feels 3-D in its use of both conventional, wall-mounted screens and a flat viewing surface below it in the shape of a burnt papyrus map that shows the topography of the battleground and displays additional images. Later re-creations of tombs are also beautiful in their own artistry.

      But when presenting objects like the stunning dynastic jewelry, the exhibition design lets the gold headpieces, bracelets, amulets and neckpieces speak for themselves. When you have items like the gold face mask of Sheshonq II, it doesn’t need anything extra. This is also true for the stone sarcophagi and the intricately painted, gilded wood interior coffins. And naturally, no exhibition on ancient Egypt would be complete without mummies, represented in “Ramses” by numerous preserved animals.

      Upstairs in the museum’s Piazzoni Murals Room, the virtual reality experience “Ramses and Nefertari: Journey to Osiris” is available at an extra cost. See the exhibition first, then take the 10-minute “tour” through Abu Simbel, guided by the apparition of the pharaoh’s beloved wife, Nefertari. It’s a nice additional component after learning the basics about the ruler, but its motion and fragrance components might not be suitable for all museumgoers; some of the imagery may also be too frightening for children.

      I left the show not only astounded by its presentation and objects, but also truly awed by the artistic and cultural accomplishments of the pharaoh’s reign. It’s an exhibition that proves when spectacle and immersion are given a subject with the depth of Ramses II, they can be truly in the service of greater understanding.

      “Ramses the Great and the Gold of the Pharaohs”: 9:30 a.m.-5:15 p.m. Tuesday-Sunday. Opens Saturday, Aug. 20. On view through Feb. 12. $20-$40. “Ramses and Nefertari: Journey to Osiris” tickets are $18 general admission, $16 members. De Young Museum, 50 Hagiwara Tea Garden Drive, S.F. 415-750-3600. deyoung.famsf.org

      You like King Tut? You should get to know Ramses the Great, now in S.F.
      You like King Tut? You should get to know Ramses the Great, now in S.F.

      Among the almost 200 opulent ancient Egyptian artifacts in the new exhibition “Ramses the Great and the Gold of the Pharaohs,” curator Zahi Hawass says he’s been transfixed by one sculpture: an 8-foot-tall, red granite head of Ramses II dating to the 13th century B.C.

      The commanding visage of Egypt’s most influential New Kingdom ruler, wearing the iconic white crown of Upper Egypt and a chin-strapped false beard, originally topped a colossal statue in a Memphis, Egypt, temple. Discovered there in 1888, the deified pharaoh’s likeness now greets visitors entering the de Young Museum’s immersive 12,000-square foot installation, opening Saturday, Aug. 20. The exhibition explores the reign of one of Egypt’s most powerful and longest-ruling monarchs; Ramses the Great ruled for 67 years and lived past age 90, a rare life span in the ancient world.

      It’s the greatest collection of Ramses II objects ever to travel to the United States, including numerous items never loaned outside Egypt — sarcophagi, royal masks, sculpture, recently discovered animal mummies, amulets and magnificent jewelry — as well as a virtual reality component installed in the museum’s Piazzoni Murals Room.

      Review: ‘Ramses the Great’ show in S.F. uncovers the ‘fine art’ in immersive experiences

      “I really love that statue at the beginning of the exhibit,” an exuberant Hawass told The Chronicle by phone from Los Angeles before his trip to San Francisco, where he plans to give a free public lecture on Saturday. “When I look at his face, I imagine that I am talking to Ramses II. In fact, when I wrote the (exhibition) catalog, which includes more personal stories, it was as if Ramses was here in front of me, talking to me, telling me his story himself.

      “He told me he was not just a ruler but a philosopher, a warrior, a peacemaker,” the famed archeologist and Egyptoloist continued, “a man who was so in love with Nefartari as a young man, he built for her the most beautiful tomb ever made for a queen.”

      Now, if anyone else were to recount in such breathless fervor an imaginary conversation with the 3,000-year-old pharaoh known as Ozymandias in Greek texts, whose mummified body rests in Cairo’s National Museum of Egyptian Civilization, we might rightly question their hold on reality. But it somehow makes sense for a nostalgic showman like Hawass, whose career since working as a young inspector at the great pyramids has been guided by an unquenchable curiosity and sense of connection with Egypt’s epic past.

      “When I heard a Ramses exhibition would be available to travel here, I jumped at the opportunity,” said Renee Dreyfus, de Young’s curator in charge of ancient art.

      Hawass, former secretary-general of Egypt’s Supreme Council of Antiquities, is best known in the U.S. from his frequent television appearances on the Discovery Channel, Fox and the History Channel (“Chasing Mummies”). There seems to scarcely be media coverage involving ancient Egypt without Hawass’ involvement. He’s filmed CT scans of King Tut’s remains and his 2010 discovery of the tombs of the Khufu pyramid builders.

      A man in perpetual motion at 75, Hawass hasn’t slowed a bit in spreading the gospel of Egypt’s past grandeur.

      “I’m giving 23 lectures in America next May,” he gushed.

      He also rattled off a dizzying number of current ventures, including a new project working in the tomb of Ramses II in the Valley of the Kings (which was plundered in ancient times, and suffered numerous subsequent floods), and overseeing the ambitious Grand Egyptian Museum set to open later this year in Giza.

      But he said he keeps in mind that every exhibition he works on aims to tell a distinct story about Egypt’s glorious past.

      “Ramses the Great” is about the “king of kings who signed human history’s first peace treaty (with the Hittites),” Hawass explained. “He left his name everywhere,” inscribed on monuments and temples throughout Egypt, from the Nile delta to the Nubian Desert.

      While King Tut’s gold-and-jewel-encrusted artifacts may be more iconic due to the stroke of fate that kept his burial chamber from flooding, the boy king who died at 19 was far from the most consequential pharaoh, Hawass noted.

      “The two most famous Egyptian kings are, first, Ramses II, and second, King Tut,” he said. “I believe this (exhibition) is one of the most important things ever to leave Egypt to travel abroad. It is educational, but it is also breathtaking. It will capture the hearts of young people.”

      Dreyfus said the timing to spark renewed interest in ancient Egypt couldn’t be better, with the Ramses show to still be on view at the de Young on Nov. 4, a date marking 100 years since Howard Carter’s discovery of King Tutankhamun’s intact tomb.

      “What I’ve tried to do over the years, including the last King Tut show in 2009, is to bring the finest Egyptian objects to San Francisco to satisfy this city’s great love of Egyptian art,” said Dreyfus about the popularity of the Egyptian exhibitions, noting that the 1979 King Tut show — also curated by Hawass — attracted more than 1.3 million visitors.

      “There is something hauntingly interesting about people who truly believed (in an afterlife), that you could take it with you, and that the next world would be equally good, if not better.”

      “Ramses the Great and the Gold of the Pharaohs”: 9:30 a.m.-5:15 p.m. Tuesday-Sunday. Opens Saturday, Aug. 20. On view through Feb. 12, 2023. $25-$40. De Young Museum, 50 Hagiwara Tea Garden Drive, S.F. 415-750-3600. deyoung.famsf.org

      Ancient Art Council Lecture on Recent Egypt Discoveries with Zahi Hawass: 2 p.m. Saturday. Koret Auditorium. This is a free program on the exhibition’s opening day. Seating is limited and unassigned. Tickets are distributed on a first-come, first-served basis in front of the Koret Auditorium an hour before the presentation begins. Lecture tickets do not include admission to the exhibition. For more information, visit deyoung.famsf.org/calendar.

      Ramses the Great, ancient Egypt’s most powerful king, reigns at the de Young
      Ramses the Great, ancient Egypt’s most powerful king, reigns at the de Young

      Ramses the Great was the most powerful, most celebrated pharaoh of ancient Egypt.

      A talented military leader, he ushered in a golden era of security and prosperity and built a never-before-seen number of monuments, temples, and colossal statues (mostly dedicated to himself) across his kingdom. By the time of his death 67 years after assuming the throne, there were few in Egypt who’d ever known another ruler.

      Three thousand years later, Ramses the Great’s legacy still looms large, and the artifacts associated with his reign are among Egypt’s most treasured heritage. On Friday, August 19th, 181 of them make their debut in San Francisco for the first time in the de Young Museum’s new exhibition, Ramses the Great and the Gold of the Pharaohs.

      The exhibition, however, is more than just a set of beautiful objects. Using virtual reality and multimedia, it brings to life the most important events and places of Ramses’ rule.

      “This is a once in a lifetime opportunity,” says Thomas P. Campbell, director and CEO of the Fine Arts Museums of San Francisco. “It’s truly an immersive experience that engages all the senses with muscle.”

      The artifacts on display in Ramses the Great range from stone cartouches and life-sized statues to delicate jewelry and exquisitely detailed coffins. In one room, an unusual collection of animal mummies that were recently discovered in the ancient city of Memphis—cats, lion cubs, mongoose, crocodiles, and scarab beetles—appear for the first time ever. In another, they recreate the crypt of Sennedjem, a royal artist and the builder of Ramses’ own tomb, surrounding his real, lavishly painted coffin with images of the afterlife projected on the walls and ceiling; these images are the same as those that were found painted in the actual tomb.

      Elsewhere, a multi-platform presentation illuminates what ancient scholars consider the largest, most chaotic battle ever fought, the Battle of Kadesh, which Ramses the Great won in 1274 B.C. just a few years after assuming the throne. The epic assault takes place across three screens that combine cinematic views of the combat with shifting imagery of the battlefield.

      But the most exciting multimedia element of Ramses the Great is the 10-minute virtual reality component, Ramses & Nefertari: Journey to Osiris, installed in the Piazzoni Mural Rooms upstairs. With noise-canceling headphones, VR goggles, and a spinning, tilting, rumbling chair, visitors follow Ramses’ first wife Nefertari on a tour of her husband’s most impressive monuments, Abu Simbel and Nefertari’s Tomb. The temple and crypt appear like they would have at the time of their construction, immensely detailed and convincingly real. The makers even threw in a bit of extra drama to keep things interesting.

      “The temples [Ramses] erected, statues he commissioned, and monuments he inscribed throughout Egypt and Nubia, and funerary temple and royal tomb he built, were reminders of his earthly power and closeness to the gods,” says Renee Dreyfus, George and Judy Marcus Distinguished Curator and curator in charge of ancient art at the Fine Arts Museums of San Francisco. With VR, visitors get the chance to experience what moving through those spaces was like thousands of years in the past.

      // Both Ramses the Great and the Gold of the Pharaohs and Ramses & Nefertari: Journey to Osiris will be on exhibition from August 20th through February 12th, 2023. Timed entry tickets can be purchased in advance and there is an extra charge, $18/person, for the VR experience; De Young Museum, 50 Hagiwara Tea Garden Dr. (Golden Gate Park), deyoung.famsf.org.

      The VR experience “Ramses and Nefertari: Journey to Osiris.”

      A Guide to ‘Ramses the Great’: 8 Takeaways From the De Young’s New Exhibit of Ancient Egyptian Artifacts
      A Guide to ‘Ramses the Great’: 8 Takeaways From the De Young’s New Exhibit of Ancient Egyptian Artifacts

      Thousands of years before the ’49ers descended upon San Francisco in the hopes of unearthing a fortune in the mountains of California, a living god half a world away was laid to rest in The Valley of the Kings with a cache of gold that all but the most fortunate prospecters could have only dreamed of.

      “Ramses the Great and The Gold of the Pharaohs,” opening Aug. 20 at the de Young Museum, showcases this royal mother lode in one of the largest exhibitions of ancient Egyptian splendor to come to the West Coast since the de Young’s “King Tut” exhibits—which captivated local museum goers in 1979 and 2009.

      The exhibit features 181 artifacts lent to the de Young by the Egyptian government. It includes priceless relics found at the tomb of the powerful Pharaoh Ramses II, along with animal mummies, intricate jewerly and recently uncovered burial objects from the ancient cities of Dashur and Tanis along the Nile River. Present day Egyptologists continue to excavate and unearth new treasures.

      The collection has been billed as a “once-in-a-lifetime” opportunity to see the “greatest collection of Ramses II objects and Egyptian jewelry ever to travel to the United States”—and the hype is not without merit.

      In recent decades, evolutions in international law and curatorial codes of ethics have made exhibitions like “Ramses the Great” increasingly difficult to coordinate. All of the objects currently on display at the de Young are on a short-term special loan from Egypt—approved by the Egyptian Ministry of Tourism and Antiquities and the Supreme Council of Antiquities of the Arab Republic of Egypt. They are not likely to leave their country of origin again for a long time after this world tour ends in 2025.

      But “Ramses the Great” is more than a rare chance to see Egyptian treasures. It is also a cutting-edge display of applied technology. The highly choreographed experience features state-of-the-art lighting, sound and multimedia equipment—and includes a virtual reality tour of two of Egypt’s most impressive monuments (tickets to this cost extra).

      With all there is to see and experience, you may feel overwhelmed by it all. To help you better appreciate “Ramses the Great and The Gold of the Pharaohs” here are eight essential takeaways—from easily recognizing a Pharaoh and quickly understanding Egyptian seating arrangements to avoiding the nausea some experience while strapped into a VR headset. Read on to prepare yourself to walk through the show like an Egyptian.

      The King is King

      With few exceptions, artistic depictions of the pharaohs remained the same for 3,000 years. But while the people of ancient Egypt were familiar with the uniform aesthetic, modern museum goers would do well to keep a few things in mind.

      For starters, ancient Egyptian artists often put the king’s head on the body of a lion to form a sphinx. Also, the patriarchy was just as real then as it is today: All pharaohs, no matter their actual sex or gender, were depicted as male.

      Finally, keep an eye out for some of these key pieces of royal regalia:

      • Triangular royal kilt, with an ornamental bull’s tail.
      • Emblematic crown with a sacred cobra, uraeus, at the forehead. The nemes, the most common headdress, has black and gold stripes framing the face and hanging to the shoulders.
      • False rectangular beard.
      • Hand held scepters, crook and flails or an ankh (symbol for life).

      Size Matters

      Size indicates relative importance. Pharaohs are often rendered larger than life to symbolize their authority and superhuman powers. In wall reliefs and paintings, workers and entertainers, flora and fauna, and architectural details are subsidiary and usually shown in smaller scale than the figures of the gods, kings, high officials or landowners.

      Walk Like an Egyptian

      Why did the ancient Egyptian paintings depict people in such stilted and stiff poses? The key is to think of these paintings as a composite established hieroglyphic forms, which were never intended to be naturalistic representations. The views of the body come from different perspectives: the eye and shoulders from the front; torso and hips from three-quarter view; head, feet, legs and arms in profile.

      Take a Seat

      Seated figures are almost certainly of a higher social status than anyone shown standing or working. Gods, goddesses, kings and scribes are often depicted as sitting. Scribes were part of an elite group of individuals who knew over 700 hieroglyphs. The elevation of these select writers attests to the importance of writing and literacy in Egypt. A scribe is usually seated with a papyrus scroll on his lap.

      Stoned Poses

      Egyptian sculptors seldomly completely freed the figure from the stone block. With few exceptions they did not carve out the space around the legs or between a figure’s body and arms due to the stone’s brittleness. Artists left that negative space filled in so the sculpture stayed intact.This technique provided not only with a desired longevity but also resulted in a very centered, calm, poised and motionless pose.

      Colorful Patterns

      Jewelry, sculpture, wall paintings and coffins are enriched with patterns and bright colors. Egyptians adored patterns—not only because they are pleasing to the eye, but because they could go on and on without end and thus served as a potent symbol for eternal life. Colors also had both aesthetic appeal and symbolic meaning for ancient Egyptians:

      • Yellow & Gold = Sun and Ra, the Sun God
      • Red & Orange = Desert, power, blood and vitality
      • Blue & Green = Water, the Nile River and vegetation
      • White = Lotus flower and purity
      • Black = Death and resurrection

      As Good As Gold

      Mined along the Nile River and the Eastern Desert of Egypt, gold was prized for its color and sheen. Since it does not rust, gold served as a metaphor for eternal life. The Egyptians’ love of gold has never been a secret, and royal Egyptian burial sites have been a target for grave robbers for millennia. As such, exhibits like “Ramses the Great” are particularly noteworthy; by the time modern museums started seeking out ancient Egyptian relics, much of the gold beneath the sand was long gone.

      In recent years, Western museums have been forced to reckon with the role they have played in encouraging, enabling and profiting from ancient plunder. In an effort to right historical wrongs, the UNESCO 1970 Convention, a permanent intergovernmental committee, oversees the return and restitution of cultural property and takes measures to prohibit the import, export or transfer ownership of objects from the country of origin.

      Don’t Skip The VR Tour

      Tucked away in a side room on the ground floor of the de Young, the “Ramses & Nefertari: Journey to Osiris” virtual reality tour is available to visitors for an additional $18. Donning a VR headset and headphones, viewers are invited to sit in an articulating chair that twists, turns, rumbles and even occasionally releases the scent of frankincense. The experience is not recommended for small children and a disclaimer on the de Young’s website warns that it may induce anxiety and vertigo in some participants. However, the virtual tour does an impressive job of conveying the scale and grandeur of these ancient Egyptian sites without the price or stress of intercontinental travel. It is well worth the extra charge. Pro tip: closing your eyes while swooping through narrow hallways can help viewers avoid feeling nauseous.

      Ramses the Great and The Gold of the Pharaohs

      de Young Museum, 50 Hagiwara Tea Garden Dr.
      Aug. 20 Through Feb. 12, 2023 
      | $23+ ($16-$18 additional for VR experience)

      Only One Week Until The Wondrous Jurassic World Exhibition Opens Its Doors
      Only One Week Until The Wondrous Jurassic World Exhibition Opens Its Doors

      Grab your tickets now and start counting down the days, Jurassic World: The Exhibition will be inviting the public into a prehistoric paradise next week.

      Lace your boots, pull on your khaki shorts and don your safari hat, the opening of Jurassic World: The Exhibition is only days away. Next week, you can step through the screen into the universe of the epic dinosaur blockbuster at Excel London. Follow in the footsteps of Alan Grant and co. as you explore an ancient wilderness filled with familiar favourites such as raptors, brachiosaurus and, of course, the carnivorous queen of them all, the Tyrannosaurus-Rex. Not only that, but you’ll also get to peek behind the plexiglass and see where the scientists worked their dinosaur-making magic at the Creation Lab. This is no ordinary exhibition, it’s practically a portal into Jurassic World.

      When a leather jacket-clad Ian Malcolm uttered the words “life finds a way” I wonder if that included giant, hyper-realistic animatronic dinosaur life that roams around one of London’s sprawling exhibition centres? Whatever the case, it seems the prehistoric creatures have found their way to the Big Smoke, with our very own Isla Nublar opening in the heart of the city. Fans of the iconic film franchise will be in their element, humming the theme tune as they enter through the giant gates and push through prehistoric plant life to find a fascinating menagerie of dinosaurs.

      You’ll be pleased to know there’ll be no risk of sudden swooping pterodactyl attacks or calculated assaults from ravenous raptors, so you can leave your flares and tranquiliser guns at home. It’s basically all the fun and wonder of Jurassic World with none of the peril. Probably just as John Hammond envisioned it in the first place. You’ll encounter everything from the neck-ache-inducing Brachiosaurus, munching away high above, and the hard-headed (in more ways than one) Stygimoloch, Stiggy, to the malicious newbie the Indominous Rex, watching you with steely eyes. It’s a true immersion into the franchise, peppered with familiar scenes and much-loved dinosaurs for you to see up-close like never before.

      Whatever your age you’ll no doubt be melting once you lay eyes on the adorable baby dinos. Their innocent faces and colourful markings make them the perfect selfie companion. Snap a memento with little Bumpy, the Ankylosaurus from Camp Cretaceous, or, to really juice up your Instagram, you may even dare to capture the toothy grin of the T-Rex. Of course, all this wouldn’t be possible without the work that goes on in the white walls of Hammonds Creation Lab. Inside, you can expect to discover the secrets of dinosaur creation and gaze down at tiny parasaurolophus babies. Don’t miss out on this incredible chance to experience the cinematic magic of dinosaurs, grab your tickets now.

      Jurassic World: The Exhibition Roars into San Diego this October for a Limited engagement
      Jurassic World: The Exhibition Roars into San Diego this October for a Limited engagement

      Tickets go on sale Friday, August 26th at 10am PT.
      Join the waitlist NOW for first access to tickets and special pre-sale only pricing
      SAN DIEGO, Calif. – Round Room Live and Cityneon announced today the third city for the North American tour of Jurassic World: The Exhibition. Following the two record-breaking engagements in Dallas, Texas and Denver, Colo., this immersive experience will be opening in San Diego, Calif. on October 21st for a limited engagement at the Westfield Mission Valley Mall. It’s the closest you will ever be to real dinosaurs in San Diego!

      Fans can join the waitlist for first access to tickets before they go on sale and special pre-sale pricing! For more information, visit JurassicWorldExhibition.com/sandiego.

      Jurassic World: The Exhibition is a family-friendly immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history. Visitors walk through the world-famous “Jurassic World” gates, explore richly themed environments and encounter life-sized Velociraptors, a Brachiosaurus, and the most fearsome dinosaur of all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment, and is currently streaming on Netflix.

      Jurassic World: The Exhibition –– produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts –– ventures into a new type of entertainment by immersing audiences of all ages in settings inspired by the groundbreaking film franchise Jurassic World, from Universal Pictures and Amblin Entertainment.

      New ‘Ramses the Great’ exhibit showcasing Egypt’s golden age comes to de Young Museum Video Play Button
      New ‘Ramses the Great’ exhibit showcasing Egypt’s golden age comes to de Young Museum

      SAN FRANCISCO (KGO) — For now, you’d have to be Indiana Jones to slide past the door of Ramses the Great and the Gold of the Pharaohs. But as workers put the finishing touches on this magnificent exhibit, curators at San Francisco’s de Young Museum gave ABC7 a royal audience.

      Renee Dreyfus is the curator of ancient art. She says the incredible collection is a reflection of Egypt’s golden age — when pharaohs cashed in on their power — and almost nobody held onto it longer than Ramses the Great.

      “So what you see here is a story about a king of Egypt who really had much more time to create his own legend,” Dreyfus said.

      She says some of the pieces are recently discovered, and many have never left Egypt before: golden jewelry, along with coffins and funeral masks crafted to match their owner’s status.

      Teams from the U.S. and Egypt have worked to carefully transport the priceless artifacts.

      “So, we try to come to your country to show you what we have in my country,” said Heba Mohammed, exhibition courier for the Egyptian Ministry of Antiquities.

      Dreyfus is hoping that Ramses can also recreate the magic of another famous Egyptian king, who captivated the U.S. when she was a young curator: King Tut.

      “When the boy king came, I was the girl curator. Then 30 years-to-month later, I was the curator of the second King Tut exhibition,” she said.

      Dreyfus says Ramses and Tut not only ruled in different eras, but they also left distinctly different legacies. Unlike the boy king, Ramses was known for building both extensive monuments and families.

      “He fathered about a hundred sons and daughters, so he was pretty good at that,” she said while laughing.

      An ancient and colorful legacy is about to be reborn here in the Bay Area from Aug. 20 through mid-February.

      Learn more about the exhibit here.

      Jurassic World: The Exhibition with Roaming Dinosaurs Set to Launch Soon
      Jurassic World: The Exhibition with Roaming Dinosaurs Set to Launch Soon

      The dinosaurs are coming to London!

      A 20,000-square-foot immersive Jurassic World exhibition is coming to London in August 2022.

      The exhibition, based on one of the biggest franchises in the world, will be landing at Excel London on August 25, 2022. This real-life experience will feature life-sized roaming dinosaurs, the actual Jurassic Park gates for guests to enter through, and never-before-seen baby dinosaurs.

      Visitors will be able to interact and explore the environment and be greeted by infamous dinosaurs like the Velociraptor, Brachiosaurus and the Tyrannosaurus Rex as they make their way through the experience.

      Talking about bringing the exhibition to London, Cityneon’s Executive Chairman & Group CEO, Ron Tan, said: “I am equally excited that we are launching Jurassic World: The Exhibition in the UK for the first time so soon after the theatrical release of Jurassic World: Dominion. Fans in London, stay tuned for a once-in-a-lifetime experience and see your favourite dinosaurs come to life right in front of your eyes!”

      Speaking about bringing the exhibition to life, Universal Parks & Resorts’ President of Global Business Development, Michael Silver, said that the most exciting thing about this exhibition is to give fans a chance to experience the world of Jurassic Park for themselves.

      “What excites us about Jurassic World: The Exhibition is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the franchise and delivered to a location near them,” he said, “Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the beloved global franchise.”

      In addition to the amenities above, fans also get an exclusive opportunity when playing Jurassic World Alive – the popular location-based AR mobile game. Players who visit the exhibition in London and open the game on their devices can locate an exclusive Jurassic World: The Exhibition incubator, which are capsules that contain valuable resources, as an in-game reward. In addition, players with AR-enabled devices can snap a picture or take a video of a dinosaur using the game’s AR feature.

      Tickets go on sale on June 23 at 12pm. You can buy them here.

      Jurassic World 3 is now playing in US and UK cinemas.

      Big dino park alert! Jurassic World comes to town
      Big dino park alert! Jurassic World comes to town

      It’s immersive, it has dinosaurs and there are 20,000 square feet of it coming to ExCel London

      Just when you were starting to feel a bit fossilised this summer (it’s this dry heat), the sound of gigantic T-Rex-sized feet thundering in the distance, slowly heading over to ExCel London, has definitely livened things up. That’s right, August 25 sees the launch of ‘Jurassic World: The Exhibition’, a new immersive experience.

      As you might imagine, any space that’s going to house hordes of life-size velociraptors, brachiosauruses and their scaly mates roaming around as though they own the place – and let’s be honest who’s going to argue with them – needs to be BIG, and it is: there’s 20,000 square feet of dinosaur-dodging site to navigate and plenty to do if dino parks are your vibe.

      The exhibition coincides with the cinema release of the sixth (and last in the Jeff Goldblum-serving storyline) film in the blockbuster franchise: Jurassic World: Dominion but there’s plenty from earlier films to get up close and personal with, too. For starters, visitors will walk through the famous ‘Jurassic World’ gates… look how well that worked out eh? Alongside that, you’ll be able to have an up-close look at a velociraptor, crick your neck standing under a towering brachiosaurus and encounter the famous tyrannosaurus rex just to ramp up the fear factor. Whether the toilets are dino-proof was unconfirmed at time of going to press.

      As light relief from the fearsome fire lizards, there’s also the chance to interact with new baby dinosaurs, including the rather cute ‘Bumpy’ from the animated series ‘Jurassic World: Camp Cretaceous’. Fans also get an exclusive opportunity when playing Jurassic World Alive – the AR mobile game. Any players who visit the exhibition and open the game on their devices can locate an exclusive ‘Jurassic World: The Exhibition’ incubator as an in-game reward. Players with AR-enabled devices can then snap a picture or take a video of a dinosaur using the game’s AR feature and post it to their social media channels using the #JurassicWorldAlive hashtag.

      So hop on the Elizabeth line down to Custom House. Just don’t blame us when the baby dinos eat some of your party. Don’t you people watch films?

      ‘Jurassic World: The Exhibition’, ExCeL London, One Western Gateway, Royal Victoria Dock, E16 1XL. From Aug 25, tickets from £13. For details and booking head here.

      Jurassic World, The Exhibition: Enormous immersive exhibit to open at ExCel London
      Jurassic World, The Exhibition: Enormous immersive exhibit to open at ExCel London

      The 20,00sq ft site is being billed as “the closest you’ll ever come to living dinosaurs”

      A brand new exhibition themed for the Jurassic Park film franchise is set to open at the ExCel centre in east London later this summer. It is being billed as “the closest you’ll ever come to living dinosaurs.”

      Jurassic World: The Exhibition — named for the latest movie, which has just been released — will welcome visitors from August 25. The 20,00sq ft space is designed to mimic the fictional park, complete with its famous gates. Inside will be enormous, life-size models of dinosaurs, including a velociraptor, brachiosaurus, and tyrannosaurus rex, while much of the rest of the space will bring to life prehistoric environments. Elsewhere will be baby dinosaurs, and organisers say the entire thing is family-friendly.

      Those using the Jurassic World Alive gaming app will also be able to unlock new features when playing it on site.

      Michael Silver of Universal parks and resorts, who with Cityneon are behind the project, said: “What excites us about Jurassic World: The Exhibition is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the franchise and delivered to a location near them. Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the beloved global franchise .”

      Chairman and CEO of Cityneon, Ron Tan added: “I am equally excited that we are launching Jurassic World: The Exhibition in the UK for the first time so soon after the theatrical release of Jurassic World: Dominion. Fans in London, stay tuned for a once in a lifetime experience and see your favourite dinosaurs come to life right in front of your eyes!”

      The exhibition arrives in London after something of a world tour. It first launched in Melbourne and has since travelled across America — including stops in Dallas, Denver, Chicago, and Philadelphia — and through Seoul, Chengdu, Guangzhou and Shanghai.

      The Jurassic Park franchise, based on a science fiction novel of the same name by Michael Crichton, first attracted widespread public attention when Steven Spielberg directed a 1993 film which shared its title with Crichton’s book. It starred Sam Neill, Laura Dern, Jeff Goldblum and Sir Richard Attenborough. There have since been five sequels, including this year’s release.

      Tickets start at £13, though under-twos go free with an accompanying adult. For more information, visit jurassicworldexhibition.com

      Jurassic World: The Exhibition Launching in London August 25, 2022
      Jurassic World: The Exhibition Launching in London August 25, 2022

      JURASSIC WORLD: THE EXHIBITION LAUNCHING IN LONDON AUGUST 25, 2022

      JURASSIC WORLD DINOSAURS STOMP INTO LONDON FOR THEIR FIRST IMMERSIVE UK EVENT

      JURASSIC WORLD: THE EXHIBITION, an over 20,000 square-foot immersive experience based on one of the biggest blockbusters in cinema history, will be landing in London on August 25, 2022 at ExCeL London, just 15 minutes from central London on the brand new Elizabeth Line. Visitors will walk through the world-famous “Jurassic World” gates, encounter life-sized dinosaurs and explore prehistoric environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Fans will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous, created by Universal Pictures, Amblin Entertainment and DreamWorks Animation, which is currently streaming globally on Netflix.

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for nearly 30 years – from films and TV series, to video games and toys, to live-action experiences and immersive attractions at Universal Parks and Resorts around the globe.

      To celebrate the exhibition launch in London, fans will get an exclusive opportunity when playing Jurassic World Alive – the popular location-based AR mobile game. Players who visit the exhibition in London and open the game on their devices can locate an exclusive Jurassic World: The Exhibition incubator, which are capsules that contain valuable resources, as an in-game reward. Players with AR-enabled devices can then snap a picture or take a video of a dinosaur using the game’s AR feature and post to their social media channels using the #JurassicWorldAlive hashtag.

      Truly bringing Jurassic World to life since its initial launch in Melbourne, Australia, Jurassic World: The Exhibition has become a global success and has opened its gates to excited fans in Dallas, Denver, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai with more to come.

      Universal Parks & Resorts’ President of Global Business Development, Michael Silver said, “What excites us about Jurassic World: The Exhibition is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the franchise and delivered to a location near them. Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the beloved global franchise .”

      Cityneon’s Executive Chairman & Group CEO, Ron Tan said, “I am equally excited that we are launching Jurassic World: The Exhibition in the UK for the first time so soon after the theatrical release of Jurassic World: Dominion. Fans in London, stay tuned for a once in a lifetime experience and see your favourite dinosaurs come to life right in front of your eyes!”

      Jurassic World: The Exhibition –– produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts –– immerses audiences of all ages in settings inspired by the groundbreaking Jurassic World franchise from Universal Pictures and Amblin Entertainment. The latest film, Jurassic World: Dominion, is in theaters now.

      The operation and management teams will continue to implement enhanced health and safety procedures for the operation of Jurassic World: The Exhibition when it arrives in London. Specific details will be shared closer to opening at JurassicWorldExhibition.com. All exhibition activities will be in accordance with applicable guidelines and local directives. Visit https://www.gov.uk/coronavirus for the latest guidelines.

      Tickets to Jurassic World: The Exhibition start at £13. Children under two years of age are free with accompanying parent or guardian. Group Sales packages are available for groups greater than 10. VIP and Flex Passes are available, as well as special pricing for senior citizens, students and NHS.

      A Dino-Mite Jurassic World Exhibition Is Coming To London This August
      A Dino-Mite Jurassic World Exhibition Is Coming To London This August

      In the inimitable words of Samuel L. Jackson’s Ray Arnold, hold onto your butts; Jurassic World: The Exhibition is coming to London. From August 25, prehistoric life will find a way once more, with dinosaurs from the cinematic blockbuster clawing their way out of the big screen to be viewed in all their needle-toothed, long-necked or water-rippling glory inside the sprawling ExCeL London. You’ll be able to channel your inner Alan Grant as you encounter life-sized dinosaurs up close, take in the amber-trapped specimens of Hammond Lab and even meet some baby dinos. Sign up to the waitlist now to be first in line for tickets.

      Sign up for the waitlist now to be one of the first to get tickets before they open to the public on Thursday, June 23, at 12pm!

      Of course, it wouldn’t be a real Jurassic World experience without some whopping wooden gates to wander through. You’ll no doubt be humming the iconic tune in your head as they open dramatically to reveal the expansive space of ExCel London transformed into a prehistoric wilderness; floors appear dappled with sunlight that has shone through a tangle of branches, while ferns and leafy branches will sprout from every corner, giving the illusion that you have truly stepped into the millennia-old forests of the Jurassic period. Look out for glinting teeth or beady yellow eyes gleaming among the shrubbery – you might be doing the viewing but chances are there’s a scaly-something watching you right back.

      Sign up to the waitlist now to be first in line to explore this wondrous world of dinosaurs.

      On your exploratory stroll through Jurassic World: The Exhibition you’ll discover all manner of roarsome dinosaur delights. Gaze up at the treetop-munching Brachiosaurus – one of the largest creatures to ever roam the earth – get close (as you dare) to the clever girls of the raptor paddock and pay a visit to the Tyrannosaurus Rex where you’ll hear that rumbling roar and witness that bone-crushing grin with your own two eyes. Each incredible roaring and moving dinosaur has been re-created with fascinating detail, so you can take in every scale, pointed talon and jagged horn up close with none of the realism lost.

      It’s not all chomping jaws and deadly glares, there’s some adorable wide-eyed residents that are sure to delight visitors of all ages. You can snap a selfie with a baby raptor, pterodactyl or even the beloved Bumpy (an Ankylosaurus) from Camp Cretaceous. Plus, you may even get to peek at the tiny Parasaurolophus babies in their incubator.

      Jurassic World: The Exhibition is a must for fans of the epic film franchise. Not only can you put yourself in the mud-splattered boots of Owen Grady (or if you fancy a challenge, the slightly more precarious white heels of Claire Deering) as you immerse yourself in interactive scenes inspired by the hit films, but you can also see where it all started: Hammond Creation Lab. Inside, you’ll find out how geneticists discovered the secret to bringing these prehistoric creatures back to life – hint: it all comes down to a certain mosquito that was entombed in amber all those years ago. Be sure to sign up to the waitlist now to be first in line to discover this world of dinosaurs right on your doorstep.

      Meet the dinosaurs of Isla Nublar. Tickets to Jurassic World: The Exhibition go on sale on Thursday, June 23, at 12pm, but you can get exclusive access to presale tickets by signing up to the waitlist here.

      Ancient Egyptian Treasures Of ‘Ramses The Great’ To Land At De Young In August
      Ancient Egyptian Treasures Of ‘Ramses The Great’ To Land At De Young In August

      Ancient Egypt is migrating its way to the Golden (Gate) City — minus the pyramids, Saharan desert sands, River Nile and blazing summer heat.

      San Francisco’s de Young Museum announced this week that it will host the touring “Ramses the Great and the Gold of Pharaohs” exhibition from Aug. 20 to Feb. 12, transporting museum goers back 3,200 years. This is the first new exhibition dedicated to Egyptian king Ramses II in 30 years, and the first to be presented in San Francisco.

      More than 180 newly discovered gold and silver treasures including royal statues, sarcophagi, masks, jewelry and ornate golden tomb objects will be on display — most of which have never left Egypt before.

      Ramses the Great was the third king of the 19th dynasty of ancient Egypt and reigned from 1279 to 1190 BCE, the second longest reign in Egyptian history. He erected more monuments and statues than any other pharaoh and is considered the “height” of Egypt’s power and glory.

      The troves of work and art come from royal tombs of the 12th dynasty, about 600 to 700 years before Ramses II and of the 21st and 22nd dynasties, about 200 to 300 years after him.

      Thomas P. Campbell, director and CEO of the Fine Arts Museum of San Francisco said these “rarely seen” treasures are on an international tour and will soon return to Egyptian museums and they will likely not travel again for decades. The exhibition is currently on display at the Houston Museum of Natural Science until June 19.

      “Ramses II is considered to be the greatest king ever to rule Egypt,” says Egypt’s secretary-general of the Supreme Council of Antiquities, Dr Mostafa Waziri. “This exhibition will illuminate the pivotal moments that earned the great pharaoh his place in history, while bringing visitors face-to-face with absolutely stunning Egyptian artifacts.”

      Although treasures from Ramses the Great’s tomb in the Valley of Kings will not be present, as it was plundered in ancient times, the exhibition makes use of artifacts from other royal tombs like archaeological sites Dahshur and Tanis.

      On view for the first time, the grand installation also includes newly discovered animal mummies like small cats, lion cubs and a mongoose from the Saqqara necropolis.

      Drone photography, immersive video, multimedia production and photomurals re-create the life and accomplishments of Ramses the Great, including his monumental building projects and triumph at the Battle of Kadesh against the Hittite Empire.

      The exhibition offers a virtual reality component called “Ramses and Nefertari: Journey to Osiris,” which will be installed in the museum’s Piazzoni Murals Room and available for an extra charge.

      “Ramses the Great and the Gold of the Pharaohs” is one of the most remarkable exhibitions to ever tour the globe, and it is a true honor for it to visit the great city of San Francisco and the de Young museum. We encourage patrons from across the region, and the country, to make it a point to come and see this splendid display,” Waziri said.

      The new de Young exhibition follows the popular “Tutankhamun and the Golden Age of the Pharaohs” display back in 2009, which featured over 130 objects from the tomb of King Tut. Tut reigned in the 18th Egyptian dynasty and Ramses the Great followed directly after.

      Tickets go on sale July 6, but museum members can purchase as early as June 22. For more information, visit https://deyoung.famsf.org/.

      Avengers Exhibition, Notice of Exhibition Date (Tokyo and Kyoto Venue)
      Avengers Exhibition, Notice of Exhibition Date (Tokyo and Kyoto Venue)

      【Tokyo Venue】The exhibition period will be extended until Wed, June 21 due to popular demand! 【Kyoto Venue】July 8 (Fri.) – Aug 26 (Fri.) at Kyocera Museum of Art, Kyoto Tickets for Tokyo Exhibition (May 23rd-June19th) are now on sale! Tickets for Kyoto venue go on sale on June 20th

      JAPAN, ARE YOU READY TO EXPERIENCE MARVEL AVENGERS S.T.A.T.I.O.N.?

      Due to popular demand, the exhibition period for MARVEL AVENGERS S.T.A.T.I.O.N., currently at Mori Arts Center Gallery in Tokyo, will be extended until Wednesday, June 21. The exhibition will then travel to Kyoto, where it will be held from July 8 (Fri) to August 26 (Fri), 2022, at the Kyoto Kyocera Museum of Art, New Annex, Higashiyama Cube. Tickets will be on sale from Monday, June 20, for all days. GENERAL INFORMATION (Tokyo venue)
      Exhibition Title: MARVEL AVENGERS S.T.A.T.I.O.N.
      Exhibition Schedule: Saturday, April 16, 2022 – Wednesday, June 21, 2022, 10:00-20:00 (Last Admission at 19:30) * Open every day * Exhibition schedule, opening hours and closed days are subject to change.
      Exhibition Venue: Mori Arts Center Gallery (Roppongi Hills Mori Tower 52F, 6-10-1 Roppongi, Minato-ku, Tokyo)
      Organizer: The Yomiuri Shimbun, TV Asahi (Tokyo)
      Produced and Curated by: Cityneon Group and Victory Hill Exhibitions
      Contact: 050-5542-8600 (Every Day 9:00-20:00)
      GENERAL INFORMATION (Kyoto venue)
      Exhibition Title: MARVEL AVENGERS S.T.A.T.I.O.N.
      Exhibition Schedule: Friday, July 8 – Friday, August 26, 10:00-18:00 (Last Admission 30 minutes before closing) * Closed Mondays (except for 7/18) * Exhibition schedule, opening hours and closed days are subject to change.
      Exhibition Venue: Kyoto Kyocera Museum of Art, New Annex, Higashiyama Cube  (124 Enshoji-cho, Okazaki, Sakyo-ku, Kyoto, Japan)
      Organizer: The Yomiuri Shimbun, Yomiuri Television, Kyodo Kansai, Kyoto City
      Produced and Curated by: Cityneon Group and Victory Hill Exhibitions
      Contact: 050-5542-8600 (Every Day 9:00-20:00)

      Ticket Information (Kyoto venue)

      Admission: Adults  2,400(2,200) yen | High School & Junior High 1,600(1,400) yen | Elementary School 900(700) yen Ticket including original T-shirt(For Men & Women (Free Size))5,200 yen
      • *Prices in ( ) are for advance tickets and groups of 20 or more. Advance tickets are available from 19:00 on 20 June (Mon) until 7 July (Thu)
      • All prices include tax.
      • Preschooler will be free of admission. Two preschoolers will be allowed to enter the facility per one guardian who is 18 years or older.
      • The disabled, along with one accompanier each, will be free of admission upon presenting Disabled Person’s Handbook at the Tickets Counter.
      Sales Period:                    On sale from 19:00 on June 20 (Mon)
      • Advance tickets will be on sale from 19:00 on 20 June (Mon) to 23:59 on 7 July (Thu) on the official online ticket website of the Kyoto Kyocera Museum of Art and other ticket websites.
      • Tickets with an original T-shirt will also be available from 20 June. These tickets are sold in limited quantities.
      Opening Hours: 10:00~18:00 (Last admission is 30 minutes before closing)
      • Advance booking is recommended as reservations are given priority. However, depending on congestion, visitors may be asked to wait to enter.
      • To purchase tickets and book in advance, please go to the Kyoto Kyocera Museum of Art ticket website(https://www.e-tix.jp/kyotocity-kyocera-museum/). However, even if you make a reservation in advance, you may have to wait for admission depending on the situation.
      • Same-day tickets that do not require reservations will be sold at the venue.Depending on congestion, it may take some time to purchase and enter the venue, or same-day tickets may no longer be purchasable.
      Purchase Method:
      • Advance tickets and same-day tickets will be available. Please visit our official website for details.
      ▼Official Website for AVENGERS S.T.A.T.I.O.N. (Tokyo and Kyoto) URL:https://avengersstation.jp ▼Official Social Media Accounts for AVENGERS S.T.A.T.I.O.N. Twitter:https://twitter.com/AVGSTATION_JP Instagram:https://www.instagram.com/avengersstationjapan Facebook:https://www.facebook.com/AvengersStationJapan/ Remarks: The COVID-19 infection situation may affect the exhibition period.

      Exclusive: ‘Ramses the Great’ is coming to S.F. for the first time. Here’s where you can see the exhibition
      Exclusive: ‘Ramses the Great’ is coming to S.F. for the first time. Here’s where you can see the exhibition

      The de Young Museum will be the exclusive West Coast venue for the international touring exhibition “Ramses the Great and the Gold of the Pharaohs,” the Fine Arts Museums of San Francisco announced Monday, June 6.

      The show, which opens Aug. 20 and runs through Feb. 12, is the first new exhibition dedicated to Egyptian ruler Ramses II in 30 years and is the first to be presented in San Francisco. Tickets go on sale for museum members June 22, with tickets made available to the general public starting July 6.

      “ ‘Ramses the Great and the Gold of the Pharaohs’ reveals the power and splendor of ancient Egypt, and expands on the history conveyed within our own ancient art collections,” FAMSF Director and CEO Thomas P. Campbell said in a statement. “Once the exhibition completes its international tour, these objects will return to Egyptian museums and will likely not travel again for decades.”

      Although Ramses’ tomb in the Valley of the Kings was plundered during ancient times, the exhibition is able to make use of artifacts from other royal tombs including ones in Dahshur and Tanis to suggest the kind of pieces that would have been included in Ramses’ burial. The exhibition is slated to showcase more than 180 objects including jewelry, royal statuary, artworks, precious gold and silver items, sarcophagi and masks, many of which are newly discovered and have never left Egypt.

      Recently discovered animal mummies from the Saqqara necropolis will also be on view for the first time, among them small cats, lion cubs and a mongoose.

      Renée Dreyfus, the newly endowed George and Judy Marcus Distinguished Curator, and curator in charge of ancient art at FAMSF, called the pieces part of an unrivaled trove and “jumped at the chance to have the museum acquire the exhibition.”

      “Ramses the Great is regarded as as the most celebrated and most powerful pharaoh of the new kingdom,” said Dreyfus, who has worked for the museums for 45 years. “That was Egypt’s golden age, and that meant that he was overseeing a very wealthy and powerful empire. The exquisite sculpture and the great architecture, the monumental temples that he built to himself and to the gods, were meant for the ages.”

      “Ramses the Great and the Gold of the Pharaohs” comes to San Francisco in partnership with the Supreme Council of Antiquities of the Arab Republic of Egypt and is produced by World Heritage Exhibitions, a subsidiary of Cityneon Holdings.

      Ramses II, the third pharaoh of the Nineteenth Dynasty of Egypt, was considered a distinguished military leader with his many campaigns across the African continent. He’s renowned for his large-scale building projects, which included the Ramesseum temple complex at Qurna, the Abu Simbel temple complex near the Egypt-Sudan border, and a series of monuments to himself built across Sudan’s Nubian region. He also has the distinction of being one of the longest-ruling kings of Egypt, with a 67-year reign.

      In popular culture, he is thought to be the ruler depicted in the Old Testament story of Moses and the Israelites’ exodus from slavery in Egypt.

      In addition to the artifacts, Dreyfus notes the exhibition’s use of technology. Drone photography, immersive video and photo murals will be utilized to show Ramses’ epic building projects and illustrate the story of his triumph at the chariot Battle of Kadesh. A virtual reality component, “Ramses and Nefertari: Journey to Osiris,” will also be installed in the museum’s Piazzoni Murals Room (viewable for an additional charge) and includes cinematic motion chairs that take visitors through the Abu Simbel and Nefertari’s Tomb monuments.

      “How are you going to show the scale of the monuments and the bigger-than-life image that Ramses presented?” Dreyfus asked. “You do that with photo blowups, videos and multimedia presentations.”

      “Ramses the Great and the Gold of the Pharaohs” 9:30 a.m.-5:15 p.m. Tuesday-Sunday. Opens Aug. 20. On view through Feb. 12. $20-$40. Additional charge for “Ramses and Nefertari: Journey to Osiris” to be announced. De Young Museum, 50 Hagiwara Tea Garden Drive, S.F. 415-750-3600. deyoung.famsf.org

      Ramses The Great and the Gold of the Pharaohs Brings Splendors of Ancient Egypt to San Francisco
      Ramses The Great and the Gold of the Pharaohs Brings Splendors of Ancient Egypt to San Francisco

      Ramses The Great and the Gold of the Pharaohs
      Brings Splendors of Ancient Egypt to San Francisco

      SAN FRANCISCO – The Fine Arts Museums of San Francisco are thrilled to announce the exclusive West Coast presentation of the international touring exhibition Ramses the Great and the Gold of the Pharaohs. This once-in-a-lifetime installation at the de Young museum will explore the life and accomplishments of one of the most remarkable rulers in world history, Ramses II, known today as Ramses the Great. Bringing more than 180 dazzling objects to San Francisco—many newly discovered and having never left Egypt before—the exhibition features exquisite sculpture, precious treasures, and state-of-the-art multimedia productions that will demonstrate the opulence and power of ancient Egyptian civilization.

      “We are delighted to share these rarely seen treasures from Egypt’s Golden Age with Bay Area audiences,” said Thomas P. Campbell, Director and CEO of the Fine Arts Museums of San Francisco. “Ramses the Great and the Gold of the Pharaohs reveals the power and splendor of ancient Egypt, and expands on the history conveyed within our own collection of ancient art. Once the exhibition completes its international tour, these objects will return to Egyptian museums and will likely not travel again for decades.”

      Ramses the Great and the Gold of the Pharaohs focuses on the life of the eminent military officer Ramses II, a crown prince who eventually became one of the longest-ruling kings of Egypt in a 67-year reign. Appropriately known through time as Ramses the Great, he was the third pharaoh of the Nineteenth Dynasty and is regarded as the mightiest and most celebrated pharaoh of the New Kingdom—Egypt’s Golden Age—when it was a wealthy and powerful empire. The exhibition is brought to you in partnership with the Supreme Council of Antiquities of the Arab Republic of Egypt and is produced by World Heritage Exhibitions, a subsidiary of Cityneon Holdings.

      “Kings before and after Ramses erected colossal statues of themselves, but none are larger or greater in number than those commissioned by Ramses the Great,” said Renée Dreyfus, George and Judy Marcus Distinguished Curator and Curator in Charge of Ancient Art at the Fine Arts Museums of San Francisco. “The temples he erected, statues he commissioned, monuments he inscribed throughout Egypt and Nubia, and funerary temple and royal tomb he built were reminders of his earthly power and closeness to the gods. The proliferation of his name led to it becoming almost a synonym for kingship.”

      This exhibition marks the first for Dreyfus under her new title of George and Judy Marcus Distinguished Curator and Curator in Charge of Ancient Art, establishing the Museums’ first-ever staff endowed position. George and Judy Marcus, who have been longtime supporters of the Fine Arts Museums, have generously donated to establish this position and have worked closely with Dreyfus over her remarkable 45-year tenure with the Museums. This endowment will support Dreyfus’s exceptional work in the Ancient Art department, including the Museums’ study and promotion of ancient art, exemplified in exhibitions like Ramses the Great and the Gold of the Pharaohs.

      Ramses the Great’s tomb is located in the Valley of the Kings, the final resting place of New Kingdom pharaohs for over 500 years. This tomb was plundered in ancient times. Ramses the Great and the Gold of the Pharaohs includes objects from royal tombs found elsewhere in Egypt to offer an idea of the extraordinary objects that Ramses’s tomb must have included.

      “Ramses II is considered to be the greatest king ever to rule Egypt,” says Egypt’s Secretary-General of the Supreme Council of Antiquities, Dr Mostafa Waziri. “This exhibition will illuminate the pivotal moments that earned the great pharaoh his place in history, while bringing visitors face-to-face with absolutely stunning Egyptian artifacts. Ramses the Great and the Gold of the Pharaohs is one of the most remarkable exhibitions to ever tour the globe, and it is a true honor for it to visit the great city of San Francisco and the de Young museum. We encourage patrons from across the region, and the country, to make it a point to come and see this splendid display.”

      The first exhibition about Ramses the Great in over 30 years is the first ever to be presented in San Francisco. The installation features the most important trove of works of art and treasures related to Ramses the Great to ever leave Egypt. Royal statues, sarcophagi, spectacular masks, magnificent jewelry, and ornate golden tomb treasures reveal the fabulous wealth of the pharaohs, the astonishing skill of ancient Egyptian tomb builders, and the superb workmanship of Egyptian artists. The grand installation also includes recently discovered animal mummies—including those of small cats, lion cubs, and a mongoose—from the Saqqara necropolis, on view for the first time, as well as fabulous treasures discovered in the royal tombs in Dahshur and Tanis (many of which have never traveled to the United States before).

      Ramses the Great and the Gold of the Pharaohs includes precious objects from several other periods of Egyptian history to present the opulence of Egypt’s ancient civilization and the beauty of its treasures. Many of these precious gold and silver objects come from royal tombs of the Middle Kingdom (Twelfth Dynasty), about 600 to 700 years before Ramses, and of the Twenty-First and Twenty-Second Dynasties, Egypt’s Third Intermediate Period—about 200 to 300 years after him.

      Drone photography, immersive video settings, multimedia productions, and photomurals will re-create the life and accomplishments of Ramses, including his monumental building projects and his triumph at the Battle of Kadesh (considered the largest chariot battle ever fought). The exhibition will also offer a VR component, Ramses and Nefertari: Journey to Osiris, which will be installed in the museum’s Piazzoni Murals Room (viewable at extra charge). The immersive VR experience includes cinematic-motion chairs that take visitors on a whirlwind tour of two of Ramses’s most impressive monuments, Abu Simbel and Nefertari’s Tomb.

      “This is an opportunity to experience Ancient Egypt like never before,” described World Heritage Exhibitions President, John Norman. “Visitors will not only see priceless historical artifacts but can also transport themselves to Egyptian temples in an electrifying virtual reality journey across the sands of the Sahara Desert. We are, once again, proud to bring these immersive, one-of-a-kind experiences to visitors across the globe.”

      The de Young’s presentation of Ramses the Great and the Gold of the Pharaohs is organized by Renée Dreyfus, George and Judy Marcus Distinguished Curator and Curator in Charge of Ancient Art at the Fine Arts Museums of San Francisco. The exhibition’s curator is Zahi Hawass, world-renowned Egyptologist and former Egyptian Minister of Antiquities and Secretary-General of Egypt’s Supreme Council of Antiquities. The exhibition is produced by World Heritage Exhibitions, a subsidiary of Cityneon, in partnership with the Houston Museum of Natural Science. Ramses the Great and the Gold of the Pharaohs will be on view at the de Young museum beginning August 20, 2022.

      Cityneon wins the title of The Cultural Tourism Group with the Most Growth Potential at the 6th Pioneer Awards
      Cityneon wins the title of The Cultural Tourism Group with the Most Growth Potential at the 6th Pioneer Awards

      Cityneon Holdings斩获第六届龙雀奖“年度最具成长性文旅集团奖项”

      2022年5月31日,浸入式元宇宙丨第六届中国文旅大消费年度峰会暨“龙雀奖”系列数字藏品颁奖盛典成功举办,执惠通过打造首个浸入式元宇宙世界,首发“龙雀奖”数字藏品奖杯,汇聚全球及中国文旅顶尖力量,共同打造国际视角前沿、高规格、项目链齐全的文旅综合服务型平台大会,见证特殊时期下文旅业的波澜壮阔。

      本届“龙雀奖”评选,历时近一年,设有文旅产业集团类总榜、文旅人物类总榜、文旅运营类总榜、文旅内容类总榜、文旅场景类总榜五大榜单,下设各细分产业子榜单,汇集百余位顶级评审专家,累计访问量直接突破2000万,总投票数突破500万,报名参选机构超1000家,现35项大奖归属于当天正式揭晓。

      “龙雀奖”作为文旅行业具有深厚影响力的专业奖项,也承担着为行业探索新发展路径的强烈使命,尤其本次通过数字藏品技术重磅升级龙雀奖系列IP,为Cityneon Holdings建模并发行独一无二、具有永久收藏价值的数字资产凭证,让这份荣誉见证2022年度Cityneon Holdings的坚守与希望所在。

      Cityneon Holdings经过疫情危机淬炼依然挺立向上,逆势上扬,成为当下文旅行业标杆,承载着文旅发展趋势的迭代新势力,为文旅业当前及未来拼接出发展基底图景。

      Cityneon是沉浸式体验的全球领导者,致力于提供引人入胜的娱乐体验并以此激发游客想象力并使其留下长久难忘的回忆。“非凡的创意,更非凡的体验”是集团经营理念的精髓诠释,公司以此为灵感并在提供大规模沉浸式体验新范式的道路上持续求索。Cityneon与全球价值数十亿美元的电影工作室、大型企业和政府机构合作,将这些备受期待的体验带往世界各地。Cityneon稳定的全球知识产权体系被誉为体验娱乐行业“皇冠上的明珠”。每个IP品牌都由集团的创意团队内部开发,并设计打造成独具特色且规模宏大并融合前沿科技的多感官沉浸式体验。Cityneon在选定的城市落位半永久性项目,在全球各地持续呈现巡回展览并触达更多游客。迄今为止,Cityneon已在全球五十多个城市留下足迹并将持续覆盖全球更多地区。

      Cityneon Holdings自2019年正式进入中国市场,经过近3年在华发展,及Cityneon集团超过66年发展沉淀的背书,中国区目前的业务范畴涵盖了创意及技术服务、国际IP特展产品、项目建设和项目运营四大板块。Cityneon目前拥有的电影IP特展产品有《侏罗纪世界电影特展》、《漫威复仇者联盟互动体验站》、《阿凡达:探索潘多拉》全球巡展、《变形金刚主题特展》、《饥饿游戏主题特展》、DC和Wizarding World两大独家创新的沉浸式艺术体验;历史文物IP特展产品有《马丘比丘和秘鲁的黄金帝国》、《拉美西斯大帝与黄金法老》、《庞贝古城主题特展》、《全球木乃伊世界巡展》,以及具有科普研学属性的《维多利亚霸王龙世界巡展》和《真实的海盗主题特展》。同时Cityneon已开展多个国内大型体验型项目策划筹建,并启动集团旗下仿生娱乐机器人公司 ANIMAX在华亚太研发及生产中心的投建,持续深耕已有业务并在新领域不断探索,并协同遍布全球的分部网络,集多元思维高效全球协作,为中国区及全球范围内多样化需求引领护航。

      Cityneon to Explore Multiple Funding Options to Grab Growth Opportunities
      Cityneon to Explore Multiple Funding Options to Grab Growth Opportunities

      Cityneon, a Singapore-based experience entertainment company, is looking to shore up its balance sheet for organic and inorganic growth opportunities via multiple funding options, Group CEO Ron Tan said.

      Among the opportunities it could opt for is the acquisition of additional intellectual properties (IPs) in both the global blockbuster and original artefact categories, Tan said. Bolt-on targets could also include companies that can help strengthen its ability to create an immersive experience.

      The acquisitions of additional IPs, as well as more events backed by a growing number of exhibition sets, will require an estimated capital expenditure of USD 100m in 2023. This means the company will need to explore debt and equity funding options, in both the private and public markets, to shore up its balance sheet to support its growth plans, Tan said.

      According to two sources familiar with the matter, Cityneon is exploring a re-listing on Singapore Exchange (SGX).It has discussed with investment banks, including Morgan Stanley, about the potential re-listing, which may take place in 2H23, the first source said.

      Morgan Stanley did not respond to requests for comment.

      An IPO is part of the company’s growth journey, but not a destination, Tan said. What Cityneon needs to do is to stay IPO-ready so that it can seize the window of opportunity, the executive said. Advisors have approached Cityneon with proposals, and Hong Kong, Singapore and the US are on Cityneon’s radar, but the company has no fixed timeline yet for a re-listing exercise, he added.

      There are also alternative sources of funding in the private market despite the volatility in public markets, the CEO noted.

      Cityneon launched a private placement round in 4Q20 that may pave the way for a re-listing in Hong Kong as Johnson Ko – its major shareholder – is an experienced financier there, Mergermarket
      reported in December2020.

      It subsequently announced the closing of the SGD 235m (USD 169m) funding round in April 2021 from existing and new investors, including EDBI, Pavilion Capital, Doha Venture Capital and Seatown Holdings. EDBI is the investment arm of Singapore’s Economic Development Board, while Pavilion Capital and Seatown Holdings are backed by Singapore’s state investor Temasek.

      That funding round valued Cityneon at over SGD 1bn, Tan said. It has since acquired additional studio IPs, diversified into original artefact IP vertical and expanded into new locations such as Qatar and China’s Wuxi.

      Cityneon was taken private in 1Q19 through an SGD 318m offer by a consortium led by Ko and Tan. Later in the same year, it received investments from China-based private equity firm CITIC Capital, EDBI and Pavilion Capital.

      IP Management

      Cityneon used to focus on interior architecture and conventional exhibition operations, but it has transformed itself as an IP management business via a number of acquisitions.

      Through its subsidiary, Victory Hill Exhibitions, which the company acquired in 2015, Cityneon has secured multi-year licensing rights for immersive walk-through events based on films such as Marvel’s Avengers, Lionsgate’s The Hunger Games, Hasbro’s Transformers, and Warner Bros’ DC Comics and Wizarding World.

      During the pandemic, it made its foray into historical artefacts IP exhibitions via its subsidiary, World Heritage Exhibitions, which it acquired in 2021. One example of its diversification into this category is the debut of the Machu Picchu and the Golden Empires of Peru in Florida in October 2021 to include around 200 rare artefacts, with support from the Peruvian government, Tan said.

      The company also announced the acquisition of Tennessee-based animatronic and interactive character creator Animax Designs in January 2020. Animax makes the dinosaurs in Cityneon’s Jurassic World: The Exhibition touring sets, Tan said.

      The company currently has a total of 12 movie studio and historical artefact IP partnerships and it will likely announce two additional artefact IPs later this year, he added.

      While the company can only take the original set of historical artefacts on a global tour, it can create multiple exhibition sets of each studio IP for exhibitions across different locations concurrently, the executive said. This year, the company is expected to have a total of 17 such exhibition sets, and by 2023, the number is expected to increase to 25 or more, with each set being able to support two to three events in a year, he said.

      Diverse Geographic Presence

      Since its privatization, Cityneon has been operating mostly in a pandemic environment, but its global reach has helped it withstand the COVID-19 disruptions, Tan said.

      In 2020, the Chinese market bounced back quickly from the health crisis and Cityneon managed to remotely reopen its Jurassic World: The Exhibition in Chengdu in July 2020, and thereafter in other parts of China. This helped cushion the impact from disruptions elsewhere, Tan said.

      This year as China battles a new wave of COVID-19 infections, the company has sent most of the exhibition sets in China to Tokyo, London and other locations, while the Marvel Avengers S.T.A.T.I.O.N. exhibition, which opened in southern China’s Sanya late last year, is still ongoing.

      Cityneon is able to weather the storm also because of its lower cost base, Tan said. While the company needs to invest in exhibition sets, the unit cost has declined thanks to the economies of scale. Besides, it does not take the execution risks in most of the events and instead work with local partners such as media and real estate companies. These partners take care of the venue, logistics, marketing and other matters while paying an upfront fee to and sharing the ticket sales with Cityneon, Tan explained.

      In April this year, the company recorded its best-performing month, driven by the pent-up demand and the easing of COVID restrictions in various markets. In Paris, where the Machu Picchu exhibition was launched a month ago, it has already recorded close to 100,000 visitors, he added.

      Today, the company generates 70% of its revenue from ticket sales and the rest from ancillary areas including virtual reality (VR) experience, merchandises, photographs and sponsorships, Tan said.

      As an example of VR experience, visitors to the Machu Picchu exhibition can pay extra fees for a virtual walk-through of the UNESCO World Heritage Site. This is enabled by the VR motion chairs that are equipped with multi-sensory stimulation features, and the visual data of the site was gathered by the company using drones, the executive said.

      *This article was first published by Mergermarket.

      ‘Victoria the T. rex’ Dinosaur Exhibition Opens in Seoul
      ‘Victoria the T. rex’ Dinosaur Exhibition Opens in Seoul

      ‘Victoria the T. rex’ Dinosaur Exhibition Opens in Seoul – Meet the Real and Complete
      Travelling T. rex Fossil

      Asia’s first immersive T. rex exhibition

      800 Early Bird Tickets Sold in 10 Minutes
      5000 Visits Recorded for Official Opening on 22 April and Opening Weekend

      After the world premiere exhibition in Arizona, USA, the immersive exhibition “Victoria the T. Rex” made its first successful appearance in Seoul, Korea on 22 April 2022 (Friday).

      The exhibition is a unique opportunity to meet Victoria, the world’s largest and most complete touring T. rex fossil, and the hype is real ever since the pre-event reception. 800 tickets were sold in just 10 minutes at the first Early Bird ticket event held through TMON, an online ticketing platform, showing high expectations even before the official opening.

      Thanks to the enthusiasm from the general public, we hit record-breaking numbers of 5,000 visitors from the first weekend of the exhibition opening, signaling a strong start. From family members, couples, friends, to those who enjoyed the exhibition alone, many people came to visit the exhibition, making it a success.

      In particular, Victoria, the main attraction of the ‘Victoria T-Rex’ Seoul exhibition, is well known as the third largest and second most complete real T-Rex fossil. Among the Tyrannosaurus specimens, it is one of the largest ever found, and offers a glimpse into the short and difficult life of Victoria, 66 million years ago.

      It is also an immersive exhibition where you can vividly experience the life of Victoria. It features the latest paleontological findings with a combination of modern technology, including AR technology, 3D projection mapping, and interactive elements, to allow visitors to interact with dinosaurs – the mysterious creatures that lived thousands of years ago, in the most authentic way.

      An official from the Victoria T.rex exhibition, Yeseul Park, stated, “It is expected that guests who visit the site will be able to enjoy a special experience full of excitement while meeting Victoria who existed from a time long ago.”

      The “Victoria the Trex” Seoul exhibition is hosted by Cityneon, a global leader in immersive experiences, and produced by its subsidiary, WHE (World Heritage Exhibitions), and will be held at the Grand Hall on the first floor of Lotte Department Store’s Gimpo Airport branch until mid-August. WHE is renowned for producing the finest quality museum content that captivates, educates, and inspires visitors across the globe. Currently, the “Victoria T-Rex” exhibition can be booked on Naver, TMON, and Interpark, and details can be found on the official website at victoriatrexkorea.com.

      Cityneon Holdings reveals new Marvel experience
      Cityneon Holdings reveals new Marvel experience

      The Marvel Cinematic Universe continues with
      MARVEL AVENGERS STATION: EVOLUTION

      Cityneon Holdings, a global experience entertainment company, has announced an update to one of its most popular travelling IP experiences.

      The firm has revealed that MARVEL AVENGERS STATION: EVOLUTION will premiere at Grandscape in The Colony, at Dallas this summer.

      The original experience, MARVEL AVENGERS S.T.A.T.I.O.N., debuted in New York in July 2014 and has since been transported to 25 cities including Las Vegas, London and Paris, featuring in 13 countries around the world. It will soon be showcased to the Japanese audience in Tokyo.

      A wider universe

      Millions of fans have already experienced the Marvel Cinematic Universe (MCU) with Cityneon’s immersive exhibition, which, for the first time, will be updated to reflect highlights from all four phases of the MCU. New series and films including Marvel Studios’ WandaVision, The Falcon and The Winter Soldier, Black Widow and more will be explored in the new MARVEL AVENGERS STATION: EVOLUTION experience.

      Group CEO and chairman Ron Tan says: “This immersive Super Hero experience is going to be bigger and better. After impressing global audiences with our award-winning experience, MARVEL AVENGERS S.T.A.T.I.O.N., we are confident that we will delight even more visitors with this brand-new, upgraded Super Hero experience, MARVEL AVENGERS STATION: EVOLUTION, coming to our friends in Dallas this summer.”

      Paquin Entertainment Group producer Justin Paquin adds: “We are thrilled to launch the World Premiere in Dallas where families will be amazed and entertained as they are immersed in an experience that is unlike anything they have done before.”

      An original experience

      The refreshed exhibition will consist of seven sections for guests to experience through an MCU-inspired high-energy facility.

      Visitors will be able to examine and interact with popular characters, weapons, vehicles and technologies from the Avengers series. Other experiences developed by Cityneon include real-world science exhibits, and experience interactive challenges and simulations. In addition, guests will be able to get up-close with original costumes and props, located in the fictional environments where the epic stories take place.

      More information on MARVEL AVENGERS STATION: EVOLUTION, which debuts in Texas, can be found on the official website.

      Earlier this month Cityneon announced Avatar: The Experience, set to open at Singapore’s Gardens by the Bay to coincide with the upcoming film sequel.

      Cityneon announces Dallas as launch city for updated MARVEL AVENGERS STATION: EVOLUTION exhibition
      Cityneon announces Dallas as launch city for updated MARVEL AVENGERS STATION: EVOLUTION exhibition

      Cityneon and Paquin Entertainment Group have announced the launch city for the world premiere of MARVEL AVENGERS STATION: EVOLUTION set to open this Summer at Grandscape in The Colony, just north of Downtown Dallas.

      MARVEL AVENGERS S.T.A.T.I.O.N., which made its debut in New York in July 2014, and has showcased the Avengers worldwide in 25 cities (13 countries) including Paris, London, Las Vegas and soon Tokyo, has attracted millions of fans by allowing them to experience the Marvel Cinematic Universe (MCU) through an immersive exhibition. Now, this experience has been updated to reflect key moments from all four phases of the MCU, including Marvel Studios’ WandaVision, The Falcon and The Winter Soldier, Black Widow and more.

      “This immersive superhero experience is going to be bigger and better,” says Ron Tan, Executive Chairman and Group CEO of Cityneon Holdings. “After impressing global audiences with our award-winning experience, MARVEL AVENGERS S.T.A.T.I.O.N., we are confident that we will delight even more visitors with this brand-new, upgraded superhero experience, MARVEL AVENGERS STATION: EVOLUTION, coming to our friends in Dallas this summer.”

      Justin Paquin, Producer, Paquin Entertainment Group, also shared, “We are thrilled to launch the World Premiere in Dallas where families will be amazed and entertained as they are immersed in an experience that is unlike anything they have done before.”

      The exhibition consists of seven segments where guests will experience the MCU in a journey through this high-energy facility. Here, they can explore characters, discover the weapons, vehicles and technologies of the Avengers, learn real-world science, and experience interactive challenges and simulations. In addition, guests will get an up-close look at original costumes, props and film footage straight from the big screen while surrounded by the landscapes and worlds where these stories take place.

      Marvel Studios’ Iron Man was released in 2008 and lead the way for the next 22 films that culminated in Marvel Studios’ Avengers: Endgame in 2019.

      Dallas-area immersive exhibit lets Marvel fans meet their favorite superheroes
      Dallas-area immersive exhibit lets Marvel fans meet their favorite superheroes

      Marvel superhero fans will have the chance to experience their favorite crime fighters in person this summer. Cityneon and Paquin Entertainment Group have scheduled the world premiere of Marvel Avengers Station: Evolution this summer at Grandscape in The Colony, just north of downtown Dallas, the group announced on Tuesday, April 19.

      “This immersive superhero experience is going to be bigger and better,” says Ron Tan, Executive Chairman and Group CEO of Cityneon Holdings in a news release. “After impressing global audiences with our award-winning experience, Marvel Avengers S.T.A.T.I.O.N., we are confident that we will delight even more visitors with this brand-new, upgraded super hero experience, Marvel Avengers Station: Evolution, coming to our friends in Dallas this summer.”

      Marvel Avengers S.T.A.T.I.O.N. made its debut in New York in July 2014 and has showcased the Avengers worldwide in 13 countries and 25 cities including Paris, London, and Las Vegas. The exhibit has attracted millions of fans by allowing them to experience the Marvel Cinematic Universe (MCU) through the exhibit, according to a news release. For the first time, the experience will reflect key moments from all four phases of the MCU, including WandaVision, The Falcon and The Winter Soldier, Black Widow and more.

      The exhibit will have seven segments that guests can journey though the “high-energy facility.” Guests can explore their favorite characters, discover weapons, vehicles and technologies of the Avengers, learn inspiring real-world science and interactive challenges and simulations. Fans will get the chance to see original costumes, props, and film footage while being surrounded by the landscapes and worlds where the stories took place.

      “We are thrilled to launch the world premiere in Dallas where families will be amazed and entertained as they are immersed in an experience that is unlike anything they have done before,” Justin Paquin, Paquin Entertainment Group producer, said in the release.

      Tickets aren’t on sale yet, but fans can register for pre-sale access at their website.

      The World Premiere of MARVEL AVENGERS STATION: EVOLUTION opens this summer in North Texas
      The World Premiere of MARVEL AVENGERS STATION: EVOLUTION opens this summer in North Texas

      Be the first to experience the Evolution!
      Register now for first access to tickets before they go on sale to the general public
      www.avengersstationdallas.com

      DALLAS, Texas, – Cityneon and Paquin Entertainment Group have just announced the launch city for the World Premiere of MARVEL AVENGERS STATION: EVOLUTION set to open this Summer at Grandscape in The Colony, just north of Downtown Dallas.

      MARVEL AVENGERS S.T.A.T.I.O.N., which made its debut in New York in July 2014, and has showcased the Avengers worldwide in 25 cities (13 countries) including Paris, London, Las Vegas and soon Tokyo, has attracted millions of fans by allowing them to experience the Marvel Cinematic Universe (MCU) through an immersive exhibition. Now, for the first time ever, this experience has been updated to reflect key moments from all 4 phases of the MCU, including Marvel Studios’ WandaVision, The Falcon and The Winter Soldier, Black Widow and more… This exhibition has indeed evolved into… MARVEL AVENGERS STATION: EVOLUTION!

      “This immersive Super Hero experience is going to be bigger and better,” says Ron Tan, Executive Chairman and Group CEO of Cityneon Holdings. “After impressing global audiences with our award-winning experience, MARVEL AVENGERS S.T.A.T.I.O.N., we are confident that we will delight even more visitors with this brand-new, upgraded Super Hero experience, MARVEL AVENGERS STATION: EVOLUTION, coming to our friends in Dallas this summer.”

      Justin Paquin, Producer, Paquin Entertainment Group, also shared, “We are thrilled to launch the World Premiere in Dallas where families will be amazed and entertained as they are immersed in an experience that is unlike anything they have done before.”

      The exhibition consists of 7 segments where guests will experience the MCU in a journey through this high-energy facility. Here, they can explore their favorite characters, discover the weapons, vehicles and technologies of the Avengers, learn inspiring real-world science, and experience interactive challenges and simulations. In addition, guests will get an up-close look at original costumes, props and film footage straight from the big screen while surrounded by the landscapes and worlds where these epic stories take place.

      Marvel Studios’ Iron Man was released in 2008 and lead the way for the next 22 films that culminated in Marvel Studios’ Avengers: Endgame in 2019. Now, the MCU continues to expand in exciting ways with new series, exclusively on Disney+, that connect to upcoming films. It is safe to say the popularity of the Avengers shows no sign of slowing down for the millions of fans worldwide.

      For more information about MARVEL AVENGERS STATION: EVOLUTION, visit marvelavengersstation.com

      All Avengers fans, assemble! MARVEL AVENGERS S.T.A.T.I.O.N. will finally make Japan debut tomorrow, April 16, 2022!
      All Avengers fans, assemble! MARVEL AVENGERS S.T.A.T.I.O.N. will finally make Japan debut tomorrow, April 16, 2022!

      JAPAN, ARE YOU READY TO EXPERIENCE MARVEL AVENGERS S.T.A.T.I.O.N. EXHIBITION?

      We are so delighted to give you the final update on MARVEL AVENGERS S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network), scheduled to take place at Mori Arts Center Gallery, Tokyo between Saturday, April 16 and Sunday, June 19 of 2022.

      Limited-edition original merchandise including T-shirts with the MARVEL AVENGERS S.T.A.T.I.O.N. logo and Avengers hangers, featuring Iron Man and Black Panther, will be available at booths set up at the venue. This release introduces some of them.

      Original Merchandise featuring MARVEL AVENGERS S.T.A.T.I.O.N.
      *All listed prices include tax.

      Item: T-shirt with MARVEL AVENGERS S.T.A.T.I.O.N. logo
      Price: For adults 3,500 yen/For kids 2,750 yen
      Size: For adults S/M/L/XL For kids 110/130
      Color: Black/White
      Comment: T-shirts with MARVEL AVENGERS S.T.A.T.I.O.N.
      Avengers Tokyo Limited Edition T Shirt
      Item: Clothes hanger featuring Avengers characters
      Price: 3,000 yen
      Type: Iron Man/Black Panther
      Comment: For hanging up your own clothes or exhibiting your favorite items.
      Avengers Tokyo Limited Edition Clothes Hanger
      Item: A5 mini notebook
      Price: 1,200 yen
      Type (75): Iron Man/Captain America/ Thor/Black Panther/ Black Widow and etc.
      Size: A5 paper size(148 mm x 210 mm)
      Comment: Mini ring notebooks that are portable and easy to use.

      Official Shopping Booth Selling Policies

      • Entry is not permitted if purchasing these products is your sole purpose.
      • One purchase per entry.
      • Item line up is subject to change or cancellation without prior notice under certain circumstances.
      • Some items may be sold out due to their limited quantity.
      • There will be maximum purchase quantity for each item. Purchase quantity subject to change.
      • Item details subject to change.
      • Item sales are subject to postponement and cancellation.
      • Items may be slightly different in color and shape from these images.

      GENERAL INFORMATION (Tokyo Event)

      Exhibition Title: MARVEL AVENGERS S.T.A.T.I.O.N.
      Exhibition Schedule: Saturday, April 16, 2022 – Sunday, June 19, 2022, 10:00-20:00 (Last Admission at 19:30)
      * Open every day
      * Exhibition schedule, opening hours and closed days are subject to change.
      Exhibition Venue: Mori Arts Center Gallery
      (Roppongi Hills Mori Tower 52F, 6-10-1 Roppongi, Minato-ku, Tokyo)
      Organizer: The Yomiuri Shimbun, TV Asahi (Tokyo)
      Produced and Curated by: Cityneon Group and Victory Hill Exhibitions
      Contact: 050-5542-8600 (Every Day 9:00-20:00)

      ▼Official Website for AVENGERS S.T.A.T.I.O.N.
      URL:https://avengersstation.jp

      ▼Official Social Media Accounts for AVENGERS S.T.A.T.I.O.N.
      Twitter:https://twitter.com/AVGSTATION_JP
      Instagram:https://www.instagram.com/avengersstationjapan
      Facebook:https://www.facebook.com/AvengersStationJapan/

      Remarks: The COVID-19 infection situation may affect the exhibition period.

      Ticket Information

      Admission: Adults & University – 2,500 yen | High School & Junior High – 1,700 yen | Elementary School – 1,100 yen
      Ticket including original T-shirt (For Men & Women (Free Size)) – 5,300 yen

      • All prices include tax.
      • Preschooler will be free of admission. One preschooler will be allowed to enter the facility per one guardian who is 18 years or older. Preschooler will not be required to reserve their time-slot.
      • The disabled, along with one accompanier each, will be free of admission upon presenting Disabled Person’s Handbook at the 3F Tickets Counter.
      Sales Period:                    Saturday, April 16 – Sunday, May 22 | Release Date: Now on sale
      Monday, May 23-Sunday, June 19 | Release Date: At 9:00, Saturday, May 14

      • You will be able to buy 5 tickets at maximum per purchase.
      • You will be required to sign up for membership at each ticket releasing site.
      • Also, Payment due date differs, depending on the ticket releasing site.
      Opening Hours:

      In order to alleviate the congestion in the venue, we will limit the number of admissions. It is not an hourly replacement system. Ticket release will be terminated once we run out of each time-slot.

      Purchase Method:  Please check the official website for details.

      MARVEL AVENGERS S.T.A.T.I.O.N. made its debut in New York in July 2014, and has showcased the Avengers worldwide in 24 cities (12 countries) including Paris, London and Las Vegas. It is the show where guests will experience the Marvel Cinematic Universe in a journey through this high-energized facility. Here they can explore their favorite characters and villains, discover the intelligence, technology and cutting-edge science of the Avengers and experience interactive challenges and simulations. In addition, guests will get an up-close look at original costumes, props and film footage straight from the big screen. As Tokyo will be the 25th city to host this event, along with Kyoto, the show will be an expanded version, which will include elements from Phase 4 of the Marvel Cinematic Universe, and will feature costumes and props from some of Marvel Studios’ latest releases!

      Marvel Avengers S.T.A.T.I.O.N. is coming to Latin America! Video Play Button
      Marvel Avengers S.T.A.T.I.O.N. is coming to Latin America!

      Opening July 1, 2022 at Espacio Riesco in Santiago, Chile!

      April 11, 2022. Marvel Avengers S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network) officially opens its doors on July 1, 2022 at Espacio Riesco with an unprecedented exhibition in Latin America!

      Guests of Marvel Avengers S.T.A.T.I.O.N. step into the world of the Avengers, discovering intelligence, technology and cutting-edge science. After completing their training to be a S.T.A.T.I.O.N. agent, participants only have one thing left to do: Assemble!

      The Instagrammable, must-see exhibition features multiple rooms dedicated to your favorite Avengers, including Captain America, Iron Man, Captain Marvel, Black Panther, Black Widow, the Hulk, Thor, Hawkeye and more. Along with getting up-close-and-personal with original props and costumes straight from the big screen, guests are invited to:

      • Revel in awe at Iron Man’s “Hall of Armor”
      • Explore Bruce Banner’s lab, providing insights into the mind of the Hulk
      • Gain access to Captain America’s “Top Secret” personnel file
      • Inspect Black Widow’s arsenal of high-tech weapons
      • Learn about the “Super Soldier Serum” that transformed Steve Rogers in Marvel Studios’ Captain America: The First Avenger
      • Witness Captain America’s legendary shield up-close
      • Experience the spirit of Wakanda in the Black Panther exhibit
      • And so much more!

      Complete your training to become an agent of Avengers S.T.A.T.I.O.N. The world needs your help. The world needs the Avengers!

      Marvel, to this day, remains one of the most popular film franchises of the 21st century, and an experience like Marvel Avengers S.T.A.T.I.O.N. is an opportunity for the large number of fans in Chile to immerse themselves in these epic stories.

      The exhibition arrives in Latin America by Be Fun, experts in great family entertainment experiences. “Marvel Avengers S.T.A.T.I.O.N. is our kick-off for 2022, as we return with a powerful and entertaining lineup of top-level international events and experiences, which are sure to surprise fans and family”, comments Tomás Carrasco, CEO of Be Fun. Through this interactive experience, Be Fun intends to give each fan the opportunity to enter into the world of the Marvel Cinematic Universe.

      Marvel Avengers S.T.A.T.I.O.N. has traveled to more than 20 countries, including major cities such as New York, Las Vegas, Paris, Toronto and London. Santiago, now it’s your turn!

      Tickets are available through puntoticket.com
      For more details go to www.avengersstation.cl

      Cityneon announces Avatar: The Experience
      Cityneon announces Avatar: The Experience

      The botanical world of AVATAR will be brought to life in Singapore

      Cityneon Holdings, a global experience entertainment company, has announced a new film IP-based experience that will open to guests later this year in Singapore.

      Debuting at Gardens by the Bay’s Cloud Forest, Avatar: The Experience is a new immersive walkthrough event based on the hit film. The unique AVATAR attraction will be the result of a collaboration between Cityneon Holdings, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment.

      Top-grossing film

      Executive chairman and group CEO for Cityneon, Ron Tan, says: “It is an honour to present Avatar: The Experience with the support of the Singapore Tourism Board and Gardens by the Bay. We are excited to contribute to the inspiring creative culture of Singapore.

      “The iconic Cloud Forest at Gardens by the Bay, one of Asia’s most popular horticultural attractions, becomes the perfect scenic location. We look forward to welcoming guests to this carefully-curated event.”

      Kathy Franklin, Lightstorm Entertainment’s president of franchise development adds: “The opening of Avatar: The Experience in Singapore is a unique opportunity to continue expanding the global reach and impact of AVATAR, the highest-grossing film of all time. As the first of our four AVATAR sequels comes to theatres this December, this is the perfect time – and the perfect place – to explore and celebrate the wonders of Pandora in an all-new way.”

      “A unique opportunity”

      The new experience will be found at Cloud Forest, known for its iconic waterfalls, spiralling pathways and a soaring contemporary greenhouse.

      Gardens by the Bay CEO Felix Loh says: “Over the years, Gardens by the Bay has emerged as a foremost icon for Singapore. Many visitors associate the aesthetic of Gardens by the Bay with the stunning environments from the film AVATAR. Even more remarkable is the shared appreciation for the natural world that surrounds us. This collaborative opportunity serves as a one-of-a-kind event and adds to the significance of our 10th-anniversary celebrations.”

      Avatar: The Experience will invite visitors to connect with the alien world of Pandora. Guests will discover its bioluminescent environments with a selection of mystical creatures and flora, whilst discovering the culture of its indigenous people, the Na’vi.

      Ashlynn Loo of the Singapore Tourist Board says the organisation is thrilled that Singapore will be the debut venue for Avatar: The Experience: “As we prepare to welcome more visitors, such innovative and immersive experiences are a timely addition to our calendar of vibrant leisure events and reinforce our destination attractiveness.

      “The experience also demonstrates the industry’s confidence in Singapore’s strong fundamentals as a leisure destination and is testament to our exemplary track record in delivering high-quality experiences.”

      Further details about the experience will be released soon. More information will be found in the coming months on the official Avatar: The Experience website.

      Cityneon was recently awarded by the Advanced Imaging Society for its work on Machu Picchu and the Spirit of the Condor, which was given the “Best Use of VR” accolade.

      Cityneon brings Avatar experience to Gardens by the Bay, Singapore
      Cityneon brings Avatar experience to Gardens by the Bay, Singapore

      An immersive walk-through event based on the global blockbuster film AVATAR, Avatar: The Experience will debut at Cloud Forest at Gardens by the Bay in Singapore later this year. The new attraction is a collaboration between Cityneon Holdings, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment.

      Ron Tan, Cityneon’s Executive Chairman and Group CEO, says: “It’s an honour to present Avatar: The Experience with the support of the Singapore Tourism Board and Gardens by the Bay. We are excited to contribute to the inspiring creative culture of Singapore. The iconic Cloud Forest at Gardens by the Bay, one of Asia’s most popular horticultural attractions, becomes the perfect scenic location. We look forward to welcoming guests to this carefully curated event.”

      “The opening of Avatar: The Experience in Singapore is a unique opportunity to continue expanding the global reach and impact of AVATAR, the highest-grossing film of all time,” says Lightstorm Entertainment’s President of Franchise Development, Kathy Franklin. “As the first of our four AVATAR sequels comes to theatres this December, this is the perfect time – and the perfect place – to explore and celebrate the wonders of Pandora in an all-new way.”

      Set at Cloud Forest with its iconic waterfalls, spiralling walkways and a unique architectural glass greenhouse, Avatar: The Experience invites guests to connect with the alien world of Pandora, its bioluminescent environments, mystical creatures, flora, and the captivating culture of its indigenous people, the Na’vi.

      Additional details will be announced soon. Sign up to be the first to know by visiting www.AvatarTheExperience.com

      Cityneon Brings Avatar: The Experience to The Iconic Cloud Forest at Gardens by the Bay Singapore
      Cityneon Brings Avatar: The Experience to The Iconic Cloud Forest at Gardens by the Bay Singapore

      CITYNEON BRINGS
      AVATAR: THE EXPERIENCE
      TO THE ICONIC CLOUD FOREST AT GARDENS BY THE BAY
      SINGAPORE

      Avatar: The Experience will debut at Cloud Forest at Gardens by the Bay welcoming guests later this year. This immersive walk-through event based on the global blockbuster film AVATAR is a uniquely designed collaboration between Cityneon Holdings, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment.

      Mr. Ron Tan, Cityneon’s Executive Chairman and Group CEO, shares, “It’s an honor to present Avatar: The Experience with the support of the Singapore Tourism Board and Gardens by the Bay. We are excited to contribute to the inspiring creative culture of Singapore. The iconic Cloud Forest at Gardens by the Bay, one of Asia’s most popular horticultural attractions, becomes the perfect scenic location. We look forward to welcoming guests to this carefully-curated event.”

      Lightstorm Entertainment’s President of Franchise Development, Ms. Kathy Franklin, states, “The opening of Avatar: The Experience in Singapore is a unique opportunity to continue expanding the global reach and impact of AVATAR, the highest-grossing film of all time. As the first of our four AVATAR sequels comes to theaters this December, this is the perfect time – and the perfect place – to explore and celebrate the wonders of Pandora in an all-new way.”

      Set at Cloud Forest with its iconic vision of waterfalls, spiraling walkways and a unique architectural glass greenhouse, Avatar: The Experience invites guests to connect with the alien world of Pandora, its bioluminescent environments, mystical creatures, flora, and the captivating culture of its indigenous people, the Na’vi.

      Mr. Felix Loh, Chief Executive Officer of Gardens by the Bay, says, “Over the years, Gardens by the Bay has emerged as a foremost icon for Singapore. Many visitors associate the aesthetic of Gardens by the Bay with the stunning environments from the film AVATAR. Even more remarkable is the shared appreciation for the natural world that surrounds us. This collaborative opportunity serves as a one-of-a-kind event and adds to the significance of our 10th anniversary celebrations.”

      Ms. Ashlynn Loo, Director, Attractions, Entertainment and Tourism Concept Development, adds, “We are thrilled that Singapore will be the debut destination for Avatar: The Experience. As we prepare to welcome more visitors, such innovative and immersive experiences are a timely addition to our calendar of vibrant leisure events and reinforce our destination attractiveness. The experience also demonstrates the industry’s confidence in Singapore’s strong fundamentals as a leisure destination and is testament to our exemplary track record in delivering high-quality experiences.”

      We look forward to welcoming you! Additional details will be announced soon. Sign up to be the first to know by visiting: www.AvatarTheExperience.com

      Meet the Iconic Tyrannosaurus in “Victoria the T. rex”, the First Dinosaur Exhibition in Korea Video Play Button
      Meet the Iconic Tyrannosaurus in “Victoria the T. rex”, the First Dinosaur Exhibition in Korea

      Meet the Iconic Tyrannosaurus in “Victoria the T. rex”, the First Dinosaur Exhibition in Korea

      New T. rex Discoveries have Landed in Korea
      Early Bird Tickets Open on 25th March

      An immersive experience based on Victoria – the largest specimen of the Tyrannosaurus Rex
      Early Bird tickets will open on 25th March 25, up to 45% off

      As an immersive exhibition that started in Arizona, USA, ‘Victoria the T. rex’, is now coming to Asia for the first time, where visitors can meet the world’s second-largest travelling T. rex fossil landing in Seoul, Korea this April.

      This dinosaur exhibition is an immersive experience based on ‘Victoria’, a well-preserved specimen of the most iconic dinosaur, the Tyrannosaurus Rex, and the symbol of not only hunters, but also spouses and mothers. After careful research and restoration, Victoria will be presented to the world, with its skeleton in great condition and the largest sample among many dinosaur specimens, transporting viewers closer to the world of dinosaurs that are 66 million years old.

      The exhibition, which is open to visitors of all ages, will combine cutting-edge technology with the latest paleontological discoveries to provide visitors with an educational and emotional experience. Combining innovative AR technology, 3D projection mapping, and interactive elements, the experience is a blend of unique entertainment in which guests can observe dinosaurs, the fiercest and most mysterious creature on Earth, up close.

      Presented by Cityneon and produced by its subsidiary, World Heritage Exhibitions, this experience will be held from April 22 to September at the Grand Hall on the first floor of Lotte Department Store’s Gimpo Airport branch, and tickets range from 18,000 KRW for adults, 15,000 KRW for teenagers and children, and is free for infants (~24 months).

      Early bird ticket events will be held to commemorate the opening of the exhibition in Korea, with up to 45% off for the first round of ticket sales from March 25 to April 7, and up to 40% off in the second round from April 8 to April 21.

      An official from the exhibition administration team shared: “This exhibition will be an interesting and eye-opening experience for us to take a deep look at a Tyrannosaurus’s life. I hope visitors enjoy going back 66 million years ago to meet Victoria at this Seoul exhibition, which combines various technologies such as 3D projection mapping, holograms, and interactive videos.”

      Tickets for the “Victoria the T.Rex” exhibition, where you can experience meeting the legendary T. rex, can be booked online via Interpark, Naver, and TMON.

      Victoria, one of the most well-known Tyrannosaurus specimens among the scientific community and the general public, is a thoroughly recorded specimen from excavation to restoration, as “Victoria the T-rex” team worked with a group of researchers and paleontologists to explore and develop the latest discoveries of the species.

      All Avengers Fans, Assemble! MARVEL AVENGERS S.T.A.T.I.O.N. will open soon in Japan!
      All Avengers Fans, Assemble! MARVEL AVENGERS S.T.A.T.I.O.N. will open soon in Japan!

      JAPAN, ARE YOU READY TO EXPERIENCE MARVEL AVENGERS S.T.A.T.I.O.N.?

      We are thrilled to give you an update on MARVEL AVENGERS S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network), which is scheduled to open at the Mori Arts Center Gallery, Tokyo on April 26, 2022 and run through June 19, 2022.

      Tickets will go on sale starting Saturday, April 2nd. All tickets are timed-entry in order to limit the number of visitors, and ensure that COVID-19 prevention protocols are in place at all times. For all Avengers fans, we are ready to release tickets that include exhibition T-shirts. The items are limited in quantity. Please do not miss this great chance.

      GENERAL INFORMATION (Tokyo Event)

      Exhibition Title: MARVEL AVENGERS S.T.A.T.I.O.N.
      Exhibition Schedule: Saturday, April 16, 2022 – Sunday, June 19, 2022, 10:00-20:00 (Last Admission at 19:30)
      * Open every day
      * Exhibition schedule, opening hours and closed days are subject to change.
      Exhibition Venue: Mori Arts Center Gallery
      (Roppongi Hills Mori Tower 52F, 6-10-1 Roppongi, Minato-ku, Tokyo)
      Organizer: The Yomiuri Shimbun, TV Asahi (Tokyo)
      Produced and Curated by: Cityneon Group and Victory Hill Exhibitions
      Contact: 050-5542-8600 (Every Day 9:00-20:00)

      ▼Official Website for AVENGERS S.T.A.T.I.O.N.
      URL:https://avengersstation.jp

      ▼Official Social Media Accounts for AVENGERS S.T.A.T.I.O.N.
      Twitter:https://twitter.com/AVGSTATION_JP
      Instagram:https://www.instagram.com/avengersstationjapan
      Facebook:https://www.facebook.com/AvengersStationJapan/

      Remarks: The COVID-19 infection situation may affect the exhibition period.

      Ticket Information

      Admission: Adults & University – 2,500 yen | High School & Junior High – 1,700 yen | Elementary School – 1,100 yen
      Ticket including original T-shirt (For Men & Women (Free Size)) – 5,300 yen

      • All prices include tax.
      • Preschooler will be free of admission. One preschooler will be allowed to enter the facility per one guardian who is 18 years or older. Preschooler will not be required to reserve their time-slot.
      • The disabled, along with one accompanier each, will be free of admission upon presenting Disabled Person’s Handbook at the 3F Tickets Counter.
      Sales Period:                    Saturday, April 16 – Sunday, May 22 Release Date: At 12:00, Saturday, April 2
      Monday, May 23 – Sunday, June 19 Release Date: At 12:00, Saturday, May 14

      • You will be able to buy 5 tickets at maximum per purchase.
      • You will be required to sign up for membership at each ticket releasing site.
      • Payment due date differs, depending on the ticket releasing site.
      Opening Hours: In order to alleviate the congestion in the venue, we will limit the number of admissions within the following time-slots:The quantity of each session will be limited and may sell out. There will be no resale of sold-out sessions.

      10:00-11:00, 11:00-12:00, 12:00-13:00, 13:00-14:00, 14:00-15:00
      15:00-16:00, 16:00-17:00, 17:00-18:00, 18:00-19:30

      Purchase Method for Advanced Purchase Tickets:
      • For this ticket Mori Arts Center Gallery Website will accept only credit card payment.
        (URL:https://visit.mam-tcv-macg-hills.com/
      • e-plus website will release some tickets to those who desire to purchase them by cash. Tickets will be available on e-plus website until 15:00 of the day before entry.
      • Same-day tickets will not be available on e-plus website.
        (URL:https://eplus.jp/avengers-exhibition/
      • You will not be allowed to enter the facility with tickets purchased through e-plus website. You will be required to exchange your ticket for same-day ticket at Mori Tower 3F Tickets Counter.
      Purchase Method for Same-Day Tickets:
      • In case tickets are not sold out for certain time-slots, they will be released at Mori Tower 3F Tickets Counter until one minute before each time-slot is closed. On the Mori Arts Center Gallery Website, tickets are available until 15 minutes before each time-slot is closed. Please visit the calendar page of Mori Arts Center Gallery Website for ticket stock status. Ticket release will end at different times, depending on how you purchased tickets.

      <<Limited Edition Ticket that includes exhibition T-Shirt>>

      Sales Price: 5,300 yen (Tax included)
      Free Size-Men
      Overall Length 73cm × Chest-Length 55cm × Shoulder-Width 50cm × Sleeve-Length 22cm
      Free Size-Women
      Overall Length 65cm × Chest-Length 49cm × Shoulder-Width 42cm × Sleeve-Length 18cm

      * Tickets will be available only at Mori Arts Center Gallery Website and Mori Tower 3F Ticket Counter.
      * This limited edition T-Shirt won’t be available at our official outlets.
      * T-Shirts are limited edition items. Ticket release will end as soon as we run out of stock.

      <<Precautions>>

      Ticket Inquiry:Mori Arts Center Gallery Website
      Phone:  Tokyo City View, Mori Arts Center Gallery
      Tel:03-6406-6652(10:00-20:00)

      MARVEL AVENGERS S.T.A.T.I.O.N. made its debut in New York in July 2014, and has showcased the Avengers worldwide in 24 cities (12 countries) including Paris, London and Las Vegas. Guests will experience the Marvel Cinematic Universe as they journey through this high-energy facility, exploring their favorite characters and villains, discovering intelligence, technology and the cutting-edge science of the Avengers by experiencing interactive challenges and simulations. In addition, guests will get an up-close look at original costumes, props and film footage straight from the big screen. As Tokyo will be the 25th city to host this event, along with Kyoto, the show will be an expanded version, which will include elements from Phase 4 of the Marvel Cinematic Universe, and will feature costumes and props from some of the latest releases from Marvel Studios!

      The exhibition will take place in July in Kyoto as well. The details will be provided later.

      Cityneon’s VR Machu Picchu experience scoops Lumiere Award
      Cityneon’s VR Machu Picchu experience scoops Lumiere Award

      The immersive experiential design firm won in the category for ‘Best Use of VR’ for its Machu Picchu and the Spirit of the Condor virtual reality (VR) experience

      Cityneon has won a Lumiere Award for its Machu Picchu and the Spirit of the Condor virtual reality (VR) experience.

      Winning in the category for ‘Best Use of VR’, the company was honoured at an awards ceremony at the Beverly Hills Hotel in Los Angeles, California, US, alongside Expo Dubai Xplorer, which won ‘Best Use of AR’ and Netflix’s Squid Game, which scooped the award for ‘Best Episodic – Live Action’.

      Disney and Disney Plus were also honoured in the ceremony, winning awards for WandaVision, Encanto and The Beatles: Get Back.

      Founded by the Advanced Imaging Society in 2010, the Lumiere Awards recognise outstanding achievement in immersive storytelling using advanced visual technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and real-time rendering.

      “This award not only recognises the wonderful potential of VR in capturing the world around us, but it’s also a testament to Cityneon’s expertise in innovative technologies that empowers the Group to bring immersive entertainment to a whole new level,” said Ron Tan, Cityneon’s executive chairman and Group CEO.

      Described as the first-ever virtual showcase of Machu Picchu, the one-of-a-kind walk-through experience takes guests through more than 5,000 years of Peruvian history and features patented VR motion chairs equipped with multi-sensory effects including six-degrees of freedom (6-DOF) VR headsets, haptic feedback, scent dispensers and unlimited 360-degree rotation.

      The experience forms part of Cityneon’s travelling Machu Picchu and the Golden Empires of Peru exhibition, which first opened at the Boca Raton Museum of Art in Florida, US, in October 2021 and will soon reopen at the Palais de Chaillot in Paris, France.

      The project was supported by the Peruvian Government and Ministry for Culture, who permitted Cityneon, who also created Jurassic World: The Exhibition, to fly drones through the Unesco World Heritage site to capture cinematic and visual assets for the experience. The Museo Larco, Inkaterra Asociación and World Heritage Exhibitions also lent their support to the project.

      Cityneon wins international award for VR experience
      Cityneon wins international award for VR experience

      Immersive Machu Picchu and the Spirit of the Condor VR film wins top accolade

      Cityneon Holdings, a global experience entertainment company, is celebrating winning a prestigious award for its VR work exploring the heritage of the iconic South American monument.

      The Advanced Imaging Society, the creator of the Lumiere Awards, was founded by professionals from major Hollywood studios and tech companies in 2009. Its aim is to advance the creative art and technology sectors.

      With this year’s theme of “Larger Than Life”, the Society honoured twenty-one projects which each displayed an “outstanding international achievement in the creation of immersive storytelling using advanced visual technologies”.

      Bringing history to life

      Cityneon’s VR experience Machu Picchu and the Spirit of the Condor was awarded the accolade of “Best Use of VR”. The adventure features what Cityneon describes as the first-ever virtual showcase of Machu Picchu, a UNESCO World Heritage Site.

      The fully-immersive media is enhanced with patented VR motion chairs, equipped with premium multi-sensory features including high-res six degrees of freedom (6-DOF) VR headsets and backseat haptic feedback. Further enhanced by scent dispensers and unlimited 360-degree rotation, this VR experience forms just one component of Cityneon’s original artefact IP experience, Machu Picchu and the Golden Empires of Peru.

      Just last October, Cityneon held the world premiere of its first artefact IP experience, debuting Machu Picchu and the Golden Empires of Peru at the Boca Raton Museum of Art in Florida. The exhibition will soon be travelling to Palais de Chaillot in Paris on 16 April 2022.

      Group CEO and executive chairman, Ron Tan, says: “We are ecstatic to receive this prestigious award.

      “This award not only recognises the wonderful potential of virtual reality in capturing the world around us, but it is also a testament to Cityneon’s expertise in innovative technologies that empowers the Group to bring immersive entertainment to a whole new level.”

      Other accolade winners included the Korean Netflix series Squid Game, Disney’s animated musical hit Encanto, Disney+ series WandaVision, and Sony/Marvel’s box office success Spider-Man: No Way Home.

      Upcoming premieres

      Cityneon has established successful partnerships with global brands and license owners such as Hasbro, Universal and The Walt Disney Company, with further experiences set to debut in the coming years.

      Making its debut in Tokyo, Japan, the new Marvel Avengers S.T.A.T.I.O.N. experience will also be debuting this year at the Mori Arts Center Gallery in April, followed by the Kyoto City KYOCERA Museum of Art in June.

      Cityneon has also recently announced two all-new global touring themed art experiences inspired by DC Comics and the Wizarding World of Harry Potter, scheduled to launch in 2023 through a new partnership with Warner Bros. Themed Entertainment.

      Cityneon Holdings recently entered into an agreement for a new research and development facility for its fully-owned subsidiary company Animax, with the Wuxi Jingkai Government.

      JURASSIC WORLD: THE EXHIBITION Roars Into Denver
      JURASSIC WORLD: THE EXHIBITION Roars Into Denver

      Get closer to dinosaurs than ever before in JURASSIC WORLD: THE EXHIBITION! The exhibition immerses audiences of all ages in interactive scenes inspired by the beloved film. Now, the park that was only a promise comes to life… right before your eyes.

      • Discover the science of Jurassic World
      • Meet the most adorable baby dinos
      • Getup-close and personal with velociraptors
      • Come face to face with life-size dinosaurs

      JURASSIC WORLD: THE EXHIBITION is an immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the world-famous “Jurassic World” gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. (Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment, and is currently streaming on Netflix.)

      We had a chance to check out JURASSIC WORLD: THE EXHIBITION, and to say that I was impressed was a bit of an understatement. If your family enjoys the Jurassic Park movies, you will love JURASSIC WORLD: THE EXHIBITION. If you are like my kids when they were little… OBSESSED with dinosaurs… JURASSIC WORLD: THE EXHIBITION is a definite must-see. Honestly, even if dinosaurs don’t float your boat, you will enjoy JURASSIC WORLD: THE EXHIBITION. It’s magical.

      FIVE REASONS WE LOVED JURASSIC WORLD: THE EXHIBITION

      Everything is so realistic.
      From the “sets” to the story line to the characters to the dinosaurs themselves, it was easy to feel as if you were actually inside of JURASSIC WORLD.

      JURASSIC WORLD: THE EXHIBITION is like a ride, a guided tour through different parts of the “park”.
      Employees are in character, playing park rangers, scientists, dino wranglers, and even security… and quite honestly, it was easy to forget that it was all an act.

      Selfie stations are located throughout JURASSIC WORLD: THE EXHIBITION.
      Use your QR code card to launch the camera, and JURASSIC WORLD: THE EXHIBITION will grab a photo that will be uploaded onto your own mini photo site. You can download as many as you would like for free.

      Whether you go to look or learn, you will have an amazing time.
      There were quite a few “knowledge boards”, as I called them, that offered a ton of information about specific dinosaurs, features of the park, and even what a carnivore vs herbivore’s poop looks like. You have the option to go in depth, or just enjoy the feast for your eyes. Either way, you are going to have a blast.

      JURASSIC WORLD: THE EXHIBITION is just like the movies!
      We prepared our 11 year old for the event by watching Jurassic Park as a family before we went. He loved seeing things from the movie brought to life, and I have to admit, I thought it was pretty cool myself.

      Cityneon’s VR Experience, Machu Picchu and the Spirit of the Condor, Wins “Best Use of VR” at The Lumiere™ Awards 2022
      Cityneon’s VR Experience, Machu Picchu and the Spirit of the Condor, Wins “Best Use of VR” at The Lumiere™ Awards 2022

      Los Angeles, USA, 11 March 2022 – Cityneon Holding’s VR experience, Machu Picchu and the Spirit of the Condor, wins the “Best Use of VR” category at the 12th Annual Lumiere™ Awards! The company was honoured alongside many top industry names in film, television, and gaming studios around the world in the prestigious award ceremony that was held on 4 March 2022 at the Beverly Hills Hotel in Los Angeles, California.

      Organiser of the Lumiere™ Awards – The Advanced Imaging Society, was founded in 2009 by members from major Hollywood studios and top technology companies to advance the creative arts and next generation of premium consumer technology. Under this year’s theme, “Larger Than Life”, the Society honoured 21 works with outstanding international achievement in the creation of immersive storytelling using advanced visual technologies.

      In particular, Cityneon was awarded “Best Use of VR” for its VR experience, Machu Picchu and the Spirit of the Condor, which features the first-ever virtual showcase of the UNESCO World Heritage Site, Machu Picchu. Through the utilization of globally-acclaimed patented VR motion chairs fully equipped with premium multi-sensory stimulation features such as high-resolution six degrees of freedom (6-DOF) VR headsets, haptic feedback on the backseats, scent dispensers and unlimited 360-degree rotation, this VR experience is featured as the highlight of the company’s Original Artefact IP Experience – Machu Picchu and the Golden Empires of Peru.

      Other distinguished winners of the award include Netflix’s series Squid Game and Arcane, Warner Bros.’s Dune, Steven Spielberg’s West Side Story (20TH Century Studios), Disney’s animated musical adventure pic, Encanto, Disney+ series WandaVision, Disney and Marvel’s Shang Chi: The Legend of the Ten Rings and Sony and Marvel’s Spider-Man: No Way Home.

      “We are ecstatic to receive this prestigious award,” says Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings. “This award not only recognises the wonderful potential of virtual reality in capturing the world around us, but it is also a testament to Cityneon’s expertise in innovative technologies that empowers the Group to bring immersive entertainment to a whole new level.”

      As a global leader of immersive experiences, Cityneon seeks to capture the imagination of their visitors and deliver compelling experiences that will shape the future of the experience entertainment industry. Their enduring partnerships with global partners, world-renowned studios such as Disney, Marvel, Hasbro, Universal, Lionsgate, and 20TH Century Studios, and foreign governments from Peru and Egypt, drive the company to produce world-class experiences for millions of visitors each year.

      Just last October, Cityneon launched the world premiere of its first Original Artefact IP Experience, Machu Picchu and the Golden Empires of Peru at the Boca Raton Museum of Art in Florida and this experience will be travelling to Paris at the City of Architecture and Heritage – Palais de Chaillot on 16 April 2022.

      The Group also launched the world premiere of Ramses the Great and the Gold of the Pharaohs in Houston, Texas last November. Both artefact IP experiences achieved tremendous success and will be travelling to more cities around the world in the next few years to showcase the beauty and history of the Andean and Ancient Egyptian culture to everyone around the world.

      Apart from the two artefact IPs, the Group also holds studio IP rights including partnerships with the 20TH Century Studios for Avatar: The Exhibition, Universal Studios for Jurassic World: The Exhibition, Marvel for Marvel Avengers S.T.A.T.I.O.N., Lionsgate for The Hunger Games: The Exhibition, and Hasbro for Transformers: The Experience.

      Notably, Jurassic World: The Exhibition rolled out its first North American tour last summer, making its first stop at Dallas with record-breaking ticket sales and sell-out weekends all through to early 2022. After concluding the stop at Dallas, the experience moved northwards to Denver and officially opened its gates on 4 March 2022, receiving great response from visitors and sell-out shows over the opening weekend.

      Upcoming in 2022, the Marvel Avengers S.T.A.T.I.O.N. will also be debuting in Tokyo, Japan at the Mori Arts Center Gallery in April, and Kyoto at the Kyoto City KYOCERA Museum of Art in June. Cityneon has also recently announced a partnership with Warner Bros. Themed Entertainment to produce two brand-new, unique global touring themed art experiences inspired by DC Comics and the Wizarding World of Harry Potter, slated to launch in 2023.

      To date, Cityneon has secured IP rights to seven of Hollywood’s biggest movie franchises and two original artefact IPs from Peru and Egypt to produce travelling experiences across the world.

      To support these global endeavours, Cityneon has announced its expansion into Qatar to cater to markets in the Europe, Middle East, and Africa (EMEA) region, and to land a brand-new R&D facility in Wuxi, China to further expand its capabilities in entertainment robotics.

      As Cityneon continues to foster relationships with partners, studios, and governments globally, the Group stays ahead of the game by venturing into bold projects to create even more phenomenal, technologically driven experiences. Moving forward in 2022 and beyond, Cityneon aims to reach more than 70 cities and 10 million unique visitors worldwide, and to firmly secure its position as the leading provider of entertainment experiences across the world.

      Do you have what it takes to become an Avenger agent? Video Play Button
      Do you have what it takes to become an Avenger agent?

      Avengers S.T.A.T.I.O.N. is an amazing and immersive exhibit where you can learn what you need to know to help save the earth.

      There are multiple rooms where you can become Ironman, learn what turned Steve Rogers into the first Avenger- Captain America, see where Bruce Banner transformed into the Hulk and see if you can lift Thor’s hammer.

      Do you have what it takes to become an Avenger? You can find out by completing your training at Yorkdale Mall until March 27th.

      Step foot into the highly-anticipated Jurassic World: The Exhibition Video Play Button
      Step foot into the highly-anticipated Jurassic World: The Exhibition

      Jurassic World: The Exhibition is opened at the brand new Stockyards Event Center of the National Western Center! Come join the one-of-a-kind grand opening and ribbon cutting celebration, featuring breathtaking lifelike dinosaurs found in the beloved Jurassic World franchise and much more.

      Additional opportunities include exclusive interviews with exhibition executives and show producers, as well as get your hands on B-Roll footage capturing some of the captivating experiences you’ll find inside.

      Jurassic World: The Exhibition is an immersive 20,000-square foot experience based on one of the biggest blockbusters in cinema history. Guests will walk through the world famous Jurassic World gates, encounter life-sized dinosaurs, and explore richly themed environments.

      Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment, and is currently streaming on Netflix.

      ‘Jurassic World: The Exhibition’ roars into Colorado
      ‘Jurassic World: The Exhibition’ roars into Colorado

      Based on one of the biggest blockbusters in history, the exhibition has arrived in the Mile High City.

      DENVER — Life finds a way.

      Colorado fans of the “Jurassic World” franchise will be able to experience the majesty of its dinosaurs for the first time in a new family-friendly show.

      “Jurassic World: The Exhibition” opens in Denver on Friday, March 4, 2022, at the new Stockyards Event Center of the National Western Center.

      An immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history, “Jurassic World: The Exhibition” has become a global success with more than three million visitors since 2016.

      Exhibition visitors walk through the world-famous Jurassic World gates, encounter life-sized dinosaurs and explore richly themed environments.

      “Guests will have an up-close look at a velociraptor, stand in awe under a towering brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex,” said organizers.

      Attendees can also interact with baby dinosaurs, including “Bumpy” from the Netflix animated series “Jurassic World: Camp Cretaceous.”

      Tickets for the Denver run of “Jurassic World: The Exhibition” are on sale now at JurassicWorldExhibition.com. The show will be in Denver through at least Labor Day.

      “What excites us about Jurassic World: The Exhibition is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the films and delivered to a location near them,” said Michael Silver, Universal Parks & Resorts’ president of global business development. “Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the beloved global franchise.”

      Jurassic World: The Exhibition

      “Jurassic World: The Exhibition features cutting-edge, state-of-the-art technology that is powered by Animax Designs, our animatronics powerhouse located in the U.S.,” said Ron Tan, Cityneon’s executive chairman and group CEO. “This immersive exhibition is definitely a once-in-a-lifetime experience that our friends in Denver can look forward to. With sold-out shows in Dallas since its opening there in June 2021, we are confident that our fans in Denver will be wowed by this exhilarating experience.”

      “After record breaking sales in Dallas, we are incredibly excited to bring this show to Denver to share with our millions of fans,” said Stephen Shaw, founder and co-president of Round Room Live. “The ability to walk amongst these huge creatures will amaze and entertain fans with this breathtaking and truly immersive experience.”

      Further Information Released on MARVEL AVENGERS S.T.A.T.I.O.N. Opening in Tokyo, Japan this April!
      Further Information Released on MARVEL AVENGERS S.T.A.T.I.O.N. Opening in Tokyo, Japan this April!

      JAPAN, ARE YOU READY TO EXPERIENCE MARVEL AVENGERS S.T.A.T.I.O.N.?

      Additional information released on MARVEL AVENGERS S.T.A.T.I.O.N. to be held at Mori Arts Center Gallery, Tokyo starting April 2022 and Kyoto City KYOCERA Museum of Art, Kyoto starting July 2022.

      We are excited to bring you Marvel Avengers S.T.A.T.I.O.N., where you step into the world of the Avengers. After completing your training to be a S.T.A.T.I.O.N. agent, you will have only one thing left to do: Assemble!

      What is “S.T.A.T.I.O.N.”? (Scientific Training and Tactical Intelligence Operative Network) This story-driven walk-through exhibit brings you into the Avengers’ Training Facility where you begin your journey to become a S.T.A.T.I.O.N. Agent. You will enter the Marvel Cinematic Universe and receive the uniquely customized science and technology training and tactical intelligence operating system to create your own exclusive experience.

      MARVEL AVENGERS S.T.A.T.I.O.N. made its debut in New York in July 2014, and has showcased the Avengers worldwide in 24 cities (12 countries) including Paris, London and Las Vegas. It is the show where guests will experience the Marvel Cinematic Universe in a journey through this high-energized facility. Here they can explore their favorite characters, and villains, discovering intelligence, technology and cutting-edge science of the Avengers and experience interactive challenges and simulations. In addition, guests will get an up-close look at original costumes, props and film footage straight from the big screen. As Tokyo will be the 25th city to host this event, along with Kyoto, the show will be an expanded version which will include elements from Phase 4 of the Marvel Cinematic Universe, and will feature costumes and props from some of the latest releases from Marvel Studios!

      The Instagrammable, must-see exhibition features multiple rooms dedicated to your favorite Avengers, including Captain America, Iron Man, Captain Marvel, Black Panther, Black Widow, the Hulk, Thor, Hawkeye and more. Guests are invited to:

      • Revel in awe at Iron Man’s “Hall of Armor”
      • Explore Bruce Banner’s lab, providing insights into the mind of the Hulk
      • Gain access to Captain America’s “Top Secret” personnel file
      • Inspect Black Widow’s aresenal of high-tech weapons
      • Learn about the “Super Soldier Serum” that transformed Steve Rogers in Marvel Studios’ Captain America: The First Avenger 
      • Witness Captain America’s legendary shield up-close
      • Experience the spirit of Wakanda in the Black Panther exhibit
      • And so much more!
      Avengers Japan Exhibition Logo

       

      The official website for MARVEL AVENGERS S.T.A.T.I.O.N. has been launched.

      We have also opened an official social media account. Visit https://avengersstation.jp to get the latest news about the exhibition.

      「MARVEL AVENGERS S.T.A.T.I.O.N.」 official social media account.
      Twitter:https://twitter.com/AVGSTATION_JP
      Instagram:https://www.instagram.com/avengersstationjapan
      Facebook:https://www.facebook.com/AvengersStationJapan/


      GENERAL INFORMATION

      Exhibition Title: MARVEL AVENGERS S.T.A.T.I.O.N.
      Exhibition Venues:
      Tokyo: Mori Arts Center Gallery
      (Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo)
      Mid April-late June, 2022 (Scheduled)
      Kyoto: Kyoto City KYOCERA Museum of Art Higashiyama Cube
      (124 Okazaki Enshoji-cho, Sakyo-ku, Kyoto)
      July – August, 2022 (Scheduled)
      Organizer: The Yomiuri Shimbun, TV Asahi (Tokyo)
      Kyoto City, The Yomiuri Shimbun, KYODO KANSAI GROUP., (Kyoto)
      Produced and Curated by: Cityneon Group and Victory Hill Exhibitions
      Remarks: The COVID-19 infection situation may affect the exhibition period.

      Additional exhibition content and details coming soon!

      Contact: 050-5542-8600

      Virtual Reality And Golden Peruvian Artifacts Transport Visitors to Machu Picchu
      Virtual Reality And Golden Peruvian Artifacts Transport Visitors to Machu Picchu

      The inaugural stop in the global tour of Machu Picchu and the Golden Empires of Peru is coming to an end March 6th. Don’t miss this world-premiere blockbuster exhibition at the Boca Raton Museum of Art.

      Rarely seen, world-class museum artifacts and technological breakthroughs in virtual reality give visitors unparalleled access to one of the new 7 wonders of the world: Machu Picchu.

      Artifacts on loan from Peruvian museums Museo Larco and Museo de Sitio Manuel Chávez Ballón won’t be in South Florida much longer. Many of these stunning 192 priceless artifacts are from royal tombs, including spectacular objects that belonged to noble Andean lords, and have never-been-seen before out of Peru.

      In this enthralling immersive experience, guests are able to unravel the mysteries of Andean cosmology and admire the sophistication of Andean artists while sounds of roaring jaguars, screaming macaws, and torrential rainfall surround them.

      Visitors have marveled at the feats of engineering that sheltered a truly spiritual civilization and the ornate riches they once cherished. Nestled in a cloud forest, the Incas created an empire of architectural prowess and astounding riches, protected by the towering peaks of the Andes, unseen from below.

      Rivaled only by Ancient Egypt in longevity and by the Roman Empire in engineering, Andean societies dominated a substantial segment of South America for over 3,000 years.

      A special VR expedition of Machu Picchu takes this exhibition to the next level. Breathtaking virtual reality vistas of the mythical landmark, without any humans present, are a passageway for museum guests. Cinematic chairs enhance this VR experience with additional surprise effects that will even have you tasting the fresh mountain air of the Andes!

      On the expedition, guests meet the city’s ancient inhabitants and experience some of its most iconic locations from the Temple of the Sun to the heights of Huayna Picchu. Cinematic chairs enhance this VR experience with additional surprise effects that will even have you tasting the fresh mountain air of the Andes!

      Machu Picchu and the Golden Empires of Peru is only at the Boca Raton Museum until Sunday, March 6! Get your tickets while you still can! Tickets start at $19.95 and can be purchased through the museum’s website.

      Don’t miss your chance to head on this incredible adventure to Machu Picchu – Book your tickets now!

      An Immersive Celebration of Ramses II Transports Visitors to Ancient Egypt
      An Immersive Celebration of Ramses II Transports Visitors to Ancient Egypt

      Historic artifacts meet 21st-century technology in a blockbuster touring exhibition centered on the 19th-Dynasty pharaoh.

      Spears clash and arrows whiz through the air, their ricochets pulsing through the speakers in a dark room. Lions leaping mid-attack flash before transfixed museumgoers. Then the images change—a carved relief, a set of captives, a bombardment of troops. Suddenly, all three screens, including the large map stretched across a tilting triangular platform, fill with figures and enemy chariots swarming in time with the booming narration.

      This dynamic recreation of the 1275 B.C.E. Battle of Kadesh, Ramses II’s greatest military achievement, is a feat of technology, its layered display creating an immersive experience without the use of 3-D glasses. The CGI spectacle marks one of several areas where ancient meets ultramodern in “Ramses the Great and the Gold of the Pharaohs,” an internationally touring exhibition that made its world premiere at the Houston Museum of Natural Science (HMNS) in November. The show’s embrace of new tools—a trend that is becoming more and more prevalent in traveling exhibitions—is all in the name of giving visitors a richer Egyptology experience.

      “Technology can make the exhibit and the objects a thrill, an adventure, a mystery … that takes you 3,000 years back to the time of the pharaohs,” says the exhibition’s curator, famed Egyptian archaeologist Zahi Hawass.

      Regarded by many as one of Egypt’s most powerful pharaohs, Ramses II, the third king of Egypt’s 19th Dynasty (roughly 1292 to 1190 B.C.E.), was also the country’s most recognizable ruler for centuries. He inspired English poet Percy Bysshe Shelley and was portrayed iconically by actor Yul Brynner in the 1956 film The Ten Commandments. His incredibly long reign spanned 67 years, from 1279 to 1213 B.C.E., according to Hawass, who previously scanned the pharaoh’s mummy. (Other sources place Ramses’ reign at 66 years.)

      “We know things that Ramses left as official records of his reign, but then we have this much, much larger body of material of people who worked for the administration,” says Emily Teeter, an Egyptologist and associate of the Oriental Institute of the University of Chicago. “We know about the men who were building the royal tombs. We know about the priests, about the craftsmen. It was this enormous bureaucracy.”

      The son of Seti I, Ramses earned the rank of army captain at age 10 and ascended to the throne as prince regent at age 14. Almost immediately, he found himself facing the Hittite army (of what is now modern Turkey) in the Battle of Kadesh. How much of Ramses’ battle heroics and ensuing victory was embellished by the pharaoh is still debated today, but scholars agree that his peace treaty with the Hittites in 1259 B.C.E. was the earliest known.

      In addition to military conquests, Ramses’ accomplishments include one of the most expansive building campaigns in ancient Egyptian history, made possible partly by the economic wealth accumulated during his reign, says Teeter. “He has a lot of buildings all over Egypt: temples, tombs, statues, obelisks,” adds Mostafa Waziri, secretary-general of the Supreme Council of Antiquities, which consulted in the creation of the Ramses touring exhibition.

      Pillars of Ramses’ reign include the rock-cut Abu Simbel temples in Nubia, which honored the sun gods and memorialized his beloved queen Nefertari after her untimely death; Nefertari’s highly decorated tomb in the Valley of the Queens; and the pharaoh’s own funerary temple, Ramesseum. As Egyptologists have recently acknowledged, Ramses also usurped many existing monuments—another point of note in the exhibition. Some scholars, including Teeter, say these seizures were meant to add weight to the creations rather than delegitimize the previous builders’ work.

      “He remains this byword word for pharaonic bigness even to this day,” says Tom Hardwick, consulting curator for HMNS’ Hall of Ancient Egypt.

      While plenty of the 181 artifacts on loan from the Egyptian government have connections to the great pharaoh, others—including intricate jewelry dated to the Middle Kingdom (1980 to 1630 B.C.E.) and a recently discovered trove of mummified animals found at the Saqqara necropolis, near modern-day Cairo—highlight the breadth of Egyptian culture beyond Ramses’ shadow. Some of the pieces appeared in a global 1980s Ramses tour prompted by the royal mummy’s examination in Paris the previous decade, says Waziri, but other artifacts hadn’t left the country prior to this newest exhibition. (“Ramses” is set to travel to nine other cities before it wraps its world tour in 2025. Dates and locations are still to be announced.)

      The show’s organizers, HMNS and World Heritage Exhibitions (WHE), weave a multifaceted narrative. An introductory video relays basic information about Ramses. Then a doorway opens, offering visitors a glimpse of the first artifact on display: a 7.5-foot-tall, red granite statue of the pharaoh’s head that stands at the back of a corridor adorned with panoramic night shots of the Nile River. The exhibition unfolds similarly across its 12 rooms, which detail different aspects of Ramses’ life, including his roles as a builder, religious leader and warrior. Objects are placed alongside interactive elements, including video timelines and scale models.

      Treasures like Ramses’ gold ring and painted reliefs of his conquests speak directly to his rule. Artifacts dated to before or after the pharaoh’s reign—including the inner coffin lid of 21st-dynasty high priest Pinedjem I, which was later stripped of its gilding, possibly by grave robbers, possibly by official decree—provide further context on ancient Egyptian life. (Ramses’ tomb was similarly ransacked, with his bones found in a wooden coffin plundered of its gold adornments.)

      The show mostly uses video sequences that provide additional context: for instance, highlighting and translating the hieroglyphics on an obelisk, offering 360-degree views of a digitized artifact next to the actual static object, and arranging statue fragments to present viewers with a sense of how the artwork might have once looked.

      Of course, video isn’t always as simple as it appears. The Ramses exhibition’s Battle of Kadesh sequence, which took more than six months to create, utilizes everything from projection mapping and see-through LCD monitors to 3-D assets, according to WHE president Anthony Tann. Drone footage of Ramesseum and Abu Simbel use a kind of CGI rendering to reconstruct how the feats of architecture might have appeared in their original splendor. Bright coats of ruby, ocher, emerald and turquoise paint highlight the chiseled images bedecking the temples’ walls, providing a striking juxtaposition to the faded hieroglyphics of today.

      “Watching an archaeological site transform into what it was in the past is very engaging, and it really sparks people’s imagination,” says Tann. “So, as they walk through the exhibit and they look at other artifacts, it engages their imagination to think, ‘Well, what did that look like?’

      The museum also leveraged new technology in its recent renovation of its Hall of Ancient Egypt: A projected CT scan reveals surprises hidden beneath a mummy’s wrappings, while a video screen shows millennia of deterioration at Abu Simnel compressed into just three minutes. Before viewers’ eyes, one of the grand statues in the temple’s facade crumbles and collapses; paint fades until only sandstone remains.

      “Educators and researchers know different people learn in different ways,” says HMNS president and CEO Joel Bartsch, who was involved in both the touring exhibition and the local remodel. “So, I’m unapologetically happy to show the animations, the videos … as long as the foundation of [the visitor] experience is grounded in the actual objects.”

      Set just outside the main exhibition for an additional cost of $22, visitors can take a virtual reality tour of Abu Simbel and the Tomb of Nefertari, led by the spirit of the pharaoh’s beloved queen herself. Part educational tool and part thrill ride, with a dash of narrative flair and the aroma of incense, the immersive experience acts like “a theme park ride inside an exhibition,” says Tann.

      His team created the tour by stitching together thousands of photos in a 3-D video game engine—a process known as photogrammetry. Of course, bringing a Hollywood-style experience into the museum setting brings its own set of blockbuster-style flaws, from a convoluted plot that tries to please everyone to a seemingly whitewashed Nefertari (a longstanding issue in popular depictions of ancient Egypt).

      The exhibition’s best moments, like a room devoted to the grave of royal tomb builder Sennedjem, incorporate the subtlest technology. “In good hands, [the technology isn’t] distracting from the objects, which are part of the museum’s mission,” says Hardwick. “They’re adding to them. It’s [context that] I, as someone who’s spent far too long studying Egypt, take for granted.”

      Hawass, who previously served as Egypt’s minister of state for antiquities, is currently leading what he describes as “the largest excavation to ever happen” inside Ramses’ tomb. The work is slow, as the great pharaoh’s tomb was built in an area with poor quality stone that has, in recent years, suffered from extreme flooding. But the team has already begun restoring decorative panels depicting scenes from the funerary Book of Gates, among other religious texts. And Hawass theorizes that a recently uncovered tunnel in the tomb may lead to the burials of several of Ramses’ sons.

      These discoveries could be just the beginning. “What you can see above the ground represents maybe 40 percent of what the land of Egypt hides,” says Waziri. “We have a lot of discoveries in Egypt. It happens almost every month.”

      Ramses the Great and the Gold of the Pharaohs” is on view at the Houston Museum of Natural Science through May 23, 2022. The show will then travel to as-yet-undisclosed venues around the world.

      World premiere of ‘Ramses the Great and the Gold of the Pharaohs’ opens in Houston
      World premiere of ‘Ramses the Great and the Gold of the Pharaohs’ opens in Houston

      HOUSTON — Visitors to the Houston Museum of Natural Science have an exclusive chance to step more than 3,000 years back in time and learn about an Egyptian pharaoh who is considered among the most powerful.

      The museum recently welcomed the world premiere of the “Ramses the Great and the Gold of the Pharaohs” exhibition set to run through May.

      The exhibition is the largest collection of Ramses II original artifacts from Ancient Egypt to have the approval to be shown outside the country in 32 years and includes 181 rare items as it explores the reign of Ramses II, according to the museum. Also known as Ramses the Great, the pharaoh ruled for 66 years and amassed one of the largest and richest burial chambers in ancient Egyptian history.

      Houston Museum of Natural Science anthropology curator Dirk Van Tuerenhout said the exhibit offers a detailed account of life before, during and after the reign of Ramses II.

      “The focus of the exhibit is Ramses II. The exhibit provides ample context to the importance of this pharaoh,” he said. “Visitors will also see artifacts from preceding and subsequent dynasties, clarifying what happened leading up to Ramses II and what came after his death.”

      Van Tuerenhout went on to say the exhibition was of great importance and remains historically relevant.

      “Living some 3,300 years ago, he (Ramses II) presided over one of the largest territorial expansions of the kingdom,” Van Tuerenhout said. “He reigned for a very long time, and that translated into the building of numerous structures throughout Egypt, and the commissioning of vast collections of art. Part of that heritage is on display in Houston.”

      Van Tuerenout said Ramses II fought against the neighboring empire of the Hittites and that the conflict concluded in a peace treaty — the earliest known peace treaty in human history.

      Momtaz Louka, who moved from Egypt to the U.S. in 1983, said he was impressed with the accuracy and details of the exhibit.

      “We learned about Ramses II in our history class in elementary school and still consider him one of the greatest rulers of our country,” Louka said. “I think it’s great to show the public a part of ancient Egyptian history that most people are not familiar with.”

      The exhibition also features an immersive virtual reality experience depicted in a whirlwind tour of arguably Ramses’ most impressive monuments — the temples of Abu Simbel and Nefertari’s Tomb, which Louka said was one of his favorite parts of the exhibit.

      “The virtual reality tour was a new experience for me, and I couldn’t believe how real everything looked. The Abu Simbel temple is the only one in Egypt I haven’t been to, so it was a really great experience,” said Louka.

      “Ramses the Great and the Gold of the Pharaohs” is open through May 23. Admission is $20 for members, $35 for adults and $27 for children and seniors 60 and older.

      For more information, visit www.hmns.org.

      Cityneon pens agreement for Animax R&D facility in Wuxi, China
      Cityneon pens agreement for Animax R&D facility in Wuxi, China

      Cityneon Holdings, a global entertainment experience company, enters into an agreement with Wuxi Jingkai Government to land a new global R&D facility of its fully owned subsidiary Animax, a world-class animatronics company that specializes in entertainment robotics.

      Located in Nashville, Tennessee, with over 30 years of industry experience, Animax is the creative robotic entertainment company that has been supporting the Group’s Intellectual Properties (“IP”) experiences in cities around the world. Animax also serves some of the largest operators in the world in themed entertainment, live attractions and location-based entertainment. As storytelling engineers, Animax brings its expertise and experience to design and build characters and multiple forms of entertainment robotics.

      “We are pleased to support the development of the Animax R&D facility in the Jingkai District and we look forward to witnessing the endless possibilities that this venture will bring to Cityneon and to the city of Wuxi,” said Yang Jianping, Secretary of CPC Working Committee and Director of Administrative Committee of Wuxi Jingkai District.

      Ron Tan, Executive Chairman & Group CEO of Cityneon said, “We are honored to work with Wuxi Jingkai Government to bring Animax to China. This new facility in China allows Animax to further expand its capabilities to be a world-class animatronics company that specializes in entertainment robotics, and it will also play a pivotal role in Cityneon’s strategic expansion of entertainment experiences globally.”

      “Today marks an exciting milestone in the continued growth and development of Animax, with our first step toward a rapid expansion in Asia. The development and construction of the new China facility will be swift, and we look forward to this exciting next step in the globalization of Animax’s markets and capabilities,” said Steve Andersen, P.E., Vice President of Operations of Animax.

      With the expansion of the middle-class population, rise in disposable income levels, and strong demands for themed entertainment, China remains one of the fastest-growing attractions market in the world. The available talent in China for the development and advancement of technology to meet the Group’s vision of the future of experience entertainment with state-of-the-art animatronics and entertainment robotics is also a key driver for Animax’s expansion in Asia.

      Phase 1 of Animax’s R&D facility development in Wuxi is set to be completed by the end of 2022. Spanning more than 10,000 square meters (nearly 108,000 square feet), this new facility will continue to support the Group in delivering large-scale interactive experiences around the world by producing entertainment robotics and delivering immersive experiences globally.

      Cityneon Holdings enters into new agreement for R&D facility Video Play Button
      Cityneon Holdings enters into new agreement for R&D facility

      Cityneon Holdings, a global experience entertainment company, has entered into an agreement with Wuxi Jingkai Government, which will create a new international research & development facility of its fully-owned subsidiary company Animax.

      Animax Designs is a specialist in the creation of animatronics and interactive characters with over three decades of industry experience.

      The firm is a specialist in creative robotic entertainment and supports the Group’s IP experiences in venues around the globe, including some of the largest live attraction operators in the world, as well as themed and location‐based entertainment.

      By engineering the art of storytelling, Animax uses its expertise to design and construct characters alongside multiple forms of entertainment robotics to delight millions of people each year.

      “An exciting milestone”

      Secretary of CPC Working Committee and director of the Administrative Committee of Wuxi Jingkai District said “We are pleased to support the development of the Animax R&D facility in the Jingkai District and we look forward to witnessing the endless possibilities that this venture will bring to Cityneon and to the city of Wuxi.”

      Cityneon Holdings executive chairman and group CEO Ron Tan added “We are honoured to work with Wuxi Jingkai Government to bring Animax to China.

      “This new facility in China allows Animax to further expand its capabilities to be a world-class animatronics company that specialises in entertainment robotics, and it will also play a pivotal role in Cityneon’s strategic expansion of entertainment experiences globally.”

      Animax vice president of operations Steve Andersen, P.E., comments “Today marks an exciting milestone in the continued growth and development of Animax, with our first step toward a rapid expansion in Asia.

      “The development and construction of the new China facility will be swift and we look forward to this exciting next step in the globalization of Animax’s markets and capabilities.”

      Last month, Cityneon signed a development deal with Qatar Free Zones, which will see another new facility established in the Middle Eastern country.

      Cityneon Holdings Inks Agreement with Wuxi Jingkai Government to Build New Global R&D Facility in China Video Play Button
      Cityneon Holdings Inks Agreement with Wuxi Jingkai Government to Build New Global R&D Facility in China

      Wuxi, China – 17 January 2022 – Cityneon Holdings (“Cityneon”, the “Company”/collectively with its subsidiaries, the “Group”), a global entertainment experience company, enters into an agreement with Wuxi Jingkai Government to land a new global R&D facility of its fully owned subsidiary Animax, a world-class animatronics company that specializes in entertainment robotics.

      Located in Nashville, US with over 30 years of industry experience, Animax is the creative robotic entertainment powerhouse that has been supporting the Group’s Intellectual Properties (“IP”) experiences in cities around the world. Animax also serves some of the largest operators in the world in themed entertainment, live attractions, and location‐based entertainment. As storytelling engineers, Animax brings its unparalleled expertise and experience to design and build characters and multiple forms of entertainment robotics which have delighted and entertained millions of audiences.

      “We are pleased to support the development of the Animax R&D facility in the Jingkai District and we look forward to witnessing the endless possibilities that this venture will bring to Cityneon and to the city of Wuxi,” said Mr. Yang Jianping, Secretary of CPC Working Committee and Director of Administrative Committee of Wuxi Jingkai District.

      Mr. Ron Tan, Executive Chairman & Group CEO of Cityneon said, “We are honored to work with Wuxi Jingkai Government to bring Animax to China. This new facility in China allows Animax to further expand its capabilities to be a world-class animatronics company that specializes in entertainment robotics, and it will also play a pivotal role in Cityneon’s strategic expansion of entertainment experiences globally.”

      “Today marks an exciting milestone in the continued growth and development of Animax, with our first step toward a rapid expansion in Asia. The development and construction of the new China facility will be swift and we look forward to this exciting next step in the globalization of Animax’s markets and capabilities,” said Mr. Steve Andersen, P.E., Vice President of Operations of Animax.

      With the expansion of the middle-class population, rise in disposable income levels, and strong demands for themed entertainment, China remains one of the fastest-growing attractions market in the world. The available talent in China for the development and advancement of technology to meet the Group’s vision of the future of experience entertainment with state-of-the-art animatronics and entertainment robotics is also a key driver for Animax’s expansion in Asia.

      Phase 1 of Animax’s R&D facility development in Wuxi is set to be completed by the end of 2022. Spanning more than 100,000 square feet, this new facility will continue to support the Group in delivering large-scale and compelling interactive experiences around the world by producing ground-breaking entertainment robotics and delivering revolutionary immersive experiences globally.

      Cityneon to take new Warner Bros. IP concepts worldwide
      Cityneon to take new Warner Bros. IP concepts worldwide

      Cityneon Holdings, a global experience entertainment company, has announced its latest partnership with a leading US film production studio.

      Two brand new experiences will be created in a new collaboration with Warner Bros. Themed Entertainment. Described as “unique global touring themed art experiences”, the IP-based attractions are scheduled to open in two years, in as yet undisclosed locations.

      Visitors will be able to discover their favourite DC Comics Superheroes or magical characters from The Wizarding World franchise in a whole new light. The travelling exhibitions will deliver immersive themed art environments for fans of the hit series.

      Cityneon says the new experiences will combine cutting-edge technology with the latest advancements in media, and sound to construct a “truly sensorial” guest experience.

      Creating unique experiences

      Both Cityneon and Warner Bros. see great potential in the upcoming projects, which will deliver the brands to audiences from 2023.

      Warner Bros. Themed Entertainment SVP Peter van Roden comments on the partnership:

      “We are thrilled to be partnering with Cityneon on these two new cutting-edge immersive themed art experiences.

      “Each of the new experiences will help us further continue to reach our DC and Wizarding World fans with fresh, innovative and immersive experiences where guests can interact with the franchises like never before.”

      Cityneon Executive Chairman & Group CEO Ron Tan adds:

      “We are excited to announce our partnership with Warner Bros. Themed Entertainment to deliver two unique experiences based on two of their most successful and globally acclaimed franchises, the DC Universe and the Wizarding World. This strategic relationship is a testament to our determination to scale greater heights in the arena of IP experiences.

      “With Cityneon’s strong track record of delivering large-scale and innovative experiences globally, I am confident that the DC and Wizarding World experiences will be truly unique and immersive experiences that fans of all ages will enjoy.”

      Earlier this month Cityneon Holdings announced it has signed an agreement with Qatar Free Zones to create a new facility featuring an R&D innovation lab and production workshop.

      Marvel Avengers S.T.A.T.I.O.N. Welcomes Guests in Sanya Today!
      Marvel Avengers S.T.A.T.I.O.N. Welcomes Guests in Sanya Today!

      Marvel Avengers S.T.A.T.I.O.N. Welcomes Guests in Sanya Today!
      Marvel Fans Unite!
      Explore the Marvel Cinematic Universe and embark on a journey with the Avengers!

      SANYA, CHINA – December 20, 2021 – The highly-anticipated Marvel Avengers S.T.A.T.I.O.N. officially opens in The Mangrove Sanya today, tickets now are available on Shiyi official Mini Program, Fliggy, Ctrip and Meituan.

      The Marvel Studios Films continue to be one of the most popular movie franchises in the 21st century, and here, at Marvel Avengers S.T.A.T.I.O.N., audiences have the chance to dive deeper into this unforgettable universe as they train to become a S.T.A.T.I.O.N. agent.

      Mr. Nero Huang, general manager of Fujian Shiyi Culture Communication said “The opening of Marvel Avengers S.T.A.T.I.O.N. offers a new experience to this tropical island. Visitors from both local and other providences will be the witnesses of this great exhibition.”

      “The interactive experience is an absolute blast for fans of the series. We believe Marvel Avengers S.T.A.T.I.O.N. will be one of the most popular attractions in Sanya.” says Mr. Ron Tan, Executive Chairman & Group CEO of Cityneon Group.

      Mr. Shen Wei, General Manager of The Mangrove Sanya said: “We are honoured that Marvel Avengers S.T.A.T.I.O.N. chose our hotel and we believe the interactive experience and our hospitality will bring our guests a wonderful memory.”

      Marvel Avengers S.T.A.T.I.O.N. has travelled to more than 20 cities, including New York, Las Vegas, Paris, Singapore and London, and now, it will finally arrive in Sanya for an incredible interactive and immersive ten-month run. This story-driven walk-through exhibit takes you deep into the world of Marvel’s Avengers without glasses or any equipment.

      The Instagrammable must-see exhibition features multiple rooms dedicated to your favourite Avengers characters from the Marvel Cinematic Universe, including Captain America, Iron Man, Captain Marvel, Black Panther, Black Widow, The Hulk, Thor, Hawkeye and more. Along with getting up-close-and-personal with original props and costumes straight from the big screen, guests are invited to:

      • Revel in awe at Iron Man’s “Hall of Armor”
      • Explore Bruce Banner’s lab, providing insights into the mind of the mean, green, rage-machine called the Hulk
      • Gain access to Captain America’s “Top Secret” personnel file
      • Inspect Black Widow’s arsenal of high-tech weapons
      • Learn about the “Super Soldier Serum” that transformed Steve Rogers in Marvel Studios’ Captain America: The First Avenger
      • Witness Captain America’s legendary shield up-close
      • Experience the Kingdom of Wakanda in the Black Panther exhibit
      • And so much more!

      After completing the entire mission of Marvel Avengers S.T.A.T.I.O.N. you will go into the on-site merchandise area, which has a large number of genuine souvenirs and memorabilia, including action figures of the Marvel Super Heroes, super cool T-shirts and bags.

      Address:
      The Mangrove Sanya, Haitang Bay, Sanya
      Operation Date & Time:
      December 20, 2021 – October 31, 2022
      10:00 – 22:00 Daily (last admission is 21:00)

      Cityneon Holdings and  Warner Bros. Themed Entertainment Partner To Bring Unique Immersive Themed Art Experiences inspired by DC and the Wizarding World
      Cityneon Holdings and Warner Bros. Themed Entertainment Partner To Bring Unique Immersive Themed Art Experiences inspired by DC and the Wizarding World

      Themed art experiences expected to open in 2023 will showcase the fan-favorite franchises in ways never seen, heard, or felt before

      December 16, 2021 – Cityneon Holdings is thrilled to announce an exciting partnership with Warner Bros. Themed Entertainment to produce two brand-new, unique global touring themed art experiences inspired by DC and the Wizarding World, slated to launch in 2023.

      Audiences around the globe will be awestruck as they are able to engage in an all-new way with their favorite Super Heroes and the beloved Wizarding World, through immersive themed art environments. Both experiences will fuse cutting-edge media, sound, and technology together to create a truly sensorial visitor experience.

      “We’re excited to announce our partnership with Warner Bros. Themed Entertainment to deliver two unique experiences based on two of their most successful and globally acclaimed franchises, the DC Universe and the Wizarding World,” said Mr Ron Tan, Executive Chairman & Group CEO of Cityneon. “This strategic relationship is a testament to our determination to scale greater heights in the arena of IP experiences. With Cityneon’s strong track record of delivering large-scale and innovative experiences globally, I am confident that the DC and Wizarding World experiences will be truly unique and immersive experiences that fans of all ages will enjoy.”

      “We are thrilled to be partnering with Cityneon on these two new cutting-edge immersive themed art experiences,” said Peter van Roden, SVP Warner Bros. Themed Entertainment. “Each of the new experiences will help us further continue to reach our DC and Wizarding World fans with fresh, innovative and immersive experiences where guests can interact with the franchises like never before.”

      Additional details will be announced at a later date.

      Cityneon Holdings signs development deal with Qatar Free Zones
      Cityneon Holdings signs development deal with Qatar Free Zones

      Cityneon Holdings, a global experience entertainment company, has signed a deal with Qatar Free Zones Authority (QFZA) to establish a new facility in the Middle Eastern country.

      The strategic agreement was signed in Doha to create a facility that will cater to the company’s entertainment technology and experience clients, seeing market growth in the Europe, Middle East and Africa (EMEA) zone.

      The company, recently recognised as one of Singapore’s best-managed companies, will produce large‐scale experiences in Qatar as it has done globally, including its Jurassic World: The Movie Exhibition in Chengdu, China, and the Avengers S.T.A.T.I.O.N. exhibition in Las Vegas.

      New facility

      Cityneon’s new 15,000 square metre facility will be constructed in the Ras Bufontas Free Zone, featuring an international experience and entertainment technology centre, an R&D innovation lab developing animatronics and robotics, and a production workshop.

      The agreement documentation signatures were overseen by Qatar’s minister of state and GFZA chairman of QFZA H.E. Ahmad Al‐Sayed, Secretary‐General of Qatar’s National Tourism Council and Qatar Airways Group Chief Executive H.E. Akbar Al Baker, and Singapore’s Ambassador to Qatar H.E. Jai S Sohan.

      Signees QFZA CEO Lim Meng Hui and Cityneon Middle East general manager Feroz Siddiqui are looking forward to the new partnership.

      Meng Hui says “We are delighted to welcome Cityneon, a leading entertainment technology company that designs and manufactures equipment and robotics for the sector.

      “Cityneon’s decision to open its first such facility in the Middle East at Qatar Free Zones is a testament to the strength of our offering and the exciting trajectory of the entertainment technology industry and the tourism sector in Qatar and across the region, in line with Qatar National Vision 2030. Qatar Free Zones provide an ideal environment for international and local companies with the skills and innovation to help build a better future.”

      Siddiqui adds “With this new office we embark on our Middle Eastern journey in bringing cheer, joy, laughter and smiles to awe our audiences with our large, immersive and technologically advanced entertainment assets to the region.”

      QFZA senior management was also in attendance, with Cityneon’s senior management team, including Ron Tan, Executive Chairman and Group CEO, joining virtually from Singapore.

      Tan says, “We are pleased to be working closely with QFZA to fast‐track our expansion plans in the EMEA region, which is a strategic and important market for the company.

      “We see immense potential for our IP business in this region and the strategic location of our new facility in Qatar will be pivotal in addressing the markets that we plan to serve, as well as for us to reach out to potential partners and collaborators for the Group.”

      Earlier this autumn, Cityneon announced its latest interactive experience based on the popular Transformers IP in a collaboration with Victory Hill Exhibitions set to debut next year.

      Cityneon Expands its Presence in Middle East at Qatar Free Zones, Enhancing the Region’s Entertainment Technology Industry Video Play Button
      Cityneon Expands its Presence in Middle East at Qatar Free Zones, Enhancing the Region’s Entertainment Technology Industry

      • New facility in Ras Bufontas Free Zone will cater to growing entertainment technology markets in the EMEA region
      • Facility to include an international experience and entertainment technology centre, innovation lab and a large‐scale production workshop
      Doha, Qatar – 13 December 2021: Cityneon Holdings, a global entertainment company based in Singapore that specializes in unique, immersive, and large-scale experiences, signed in Doha a strategic partnership agreement with Qatar Free Zones Authority (QFZA) to establish a facility in Qatar Free Zones. The facility will cater to growing entertainment technology and experience markets in the Europe, Middle East and Africa (EMEA) region.

      The agreement was signed during a ceremony at Ras Bufontas Free Zone in the presence of H.E. Ahmad Al‐Sayed, Minister of State and Chairman of QFZA, H.E. Akbar Al Baker, Qatar Airways Group Chief Executive and Secretary‐General of Qatar’s National Tourism Council and H.E. Jai S Sohan, Singapore’s Ambassador to Qatar, as well as QFZA senior management. It was signed by QFZA CEO Lim Meng Hui and Cityneon General Manager of Middle East Feroz Siddiqui. Cityneon’s senior management team, including Executive Chairman and Group CEO Ron Tan, joined virtually from Singapore.

      Cityneon’s new facility will be built across 15,000 square meters in Ras Bufontas Free Zone, and will include an international experience and entertainment technology centre, an innovation lab focused on R&D in animatronics and robotics, and a large‐scale production workshop. Cityneon will produce large‐scale experiences in Qatar as they have done around the world, such as their Jurassic World: The Movie Exhibition in Chengdu, China, and their Avengers S.T.A.T.I.O.N. exhibition in Las Vegas and many more.

      Lim Meng Hui, CEO of QFZA, said, “We are delighted to welcome Cityneon, a leading entertainment technology company that designs and manufactures equipment and robotics for the sector. Cityneon’s decision to open its first such facility in the Middle East at Qatar Free Zones is testament to the strength of our offering and the exciting trajectory of the entertainment technology industry and the tourism sector in Qatar and across the region, in line with Qatar National Vision 2030. Qatar Free Zones provide an ideal environment for international and local companies with the skills and innovation to help build a better future.”

      Cityneon’s Executive Chairman and Group CEO Ron Tan said, “We are pleased to be working closely with QFZA to fast‐track our expansion plans in the EMEA region, which is a strategic and important market for the company. We see immense potential for our IP business in the EMEA region and the strategic location of our new facility in Qatar will be pivotal in addressing the markets that we plan to serve, as well as for us to reach out to potential partners and collaborators for the Group.”

      Feroz Siddiqui, who will lead the new facility as General Manager ‐ Middle East, added, “With this new office we embark on our middle eastern journey in bringing cheer, joy, laughter and smiles to awe our audiences with our large, immersive and technologically advanced entertainment assets to the region.”

      Singapore’sambassadortoQatar H.E. Jai SSohan, whowitnessedthe ceremony,added, “Itis my delight to see Cityneon set up base in Qatar Free Zones, a leading hub for innovation in the region, as the latest of many Singaporean companies with operations in Qatar. The new facility will not only boost tourism across the region but also attract a new talent pool to the developing entertainment technology industry.”

      The new venture is expected to bring varied benefits to Qatar. Cityneon is a global leader in immersive experiences and will help develop the regional entertainment technology and Intellectual Property (IP) industry to generate new jobs in robotics and animatronics, costume design and fabrication, and sculpting and moulding, among others. Qatar Free Zones’ technology and research ecosystem will enable Cityneon to enhance its IP business operations for the region and benefit from a growing community of like‐minded organizations, dedicated research and innovation facilities, and partnership opportunities.

      The partnership between QFZA and Cityneon will also support Qatar’s National Vision 2030, which aims to create a knowledge‐based economy and promote economic diversification. It will expand the significant skilled labour pool in Qatar and support the ongoing digital transformation of the country.

      Jurassic World: The Exhibition Roars into Denver March 2022 for Western United States Premiere! Video Play Button
      Jurassic World: The Exhibition Roars into Denver March 2022 for Western United States Premiere!

      JURASSIC WORLD: THE EXHIBITION ROARS INTO DENVER MARCH 2022 FOR WESTERN UNITED STATES PREMIERE!

      Tickets go on sale December 7 at 10:00am MT

      DENVER, Colorado (December 8, 2021) – Round Room Live and Cityneon announced today the second city for the North American tour of JURASSIC WORLD: THE EXHIBITION. After record-breaking performance in Dallas, Texas, the tour will be opening in Denver, Colorado, on March 4, 2022 at the National Western Center, located at the Washington Street exit of I-70. For the first time ever, Denver fans of the Jurassic World film and television franchises can experience the majesty of its wonderful dinosaurs in their own community.

      Tickets go on sale December 8, 2021 at 10:00 a.m. MST. Information, including venue and ticketing details, can be found at JurassicWorldExhibition.com. JURASSIC WORLD: THE EXHIBITION –– produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts –– immerses audiences of all ages in settings inspired by the groundbreaking film franchise Jurassic World from Universal Pictures and Amblin Entertainment.

      JURASSIC WORLD: THE EXHIBITION is an immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the world-famous “Jurassic World” gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous. Jurassic World: Camp Cretaceous is produced by Universal, DreamWorks Animation and Amblin Entertainment, and is currently streaming on Netflix.

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for more than 25 years – from films and TV series, to video games and toys, to live-action experiences and rides at Universal theme parks. Universal Orlando Resort welcomed the new VeliciCoaster this past summer, creating a new species of roller coaster where guests feel the rush of the hunt as they race alongside these nimble predators, twisting and soaring above land and water. At Universal Studios Hollywood, guests experiencing Jurassic World – The Ride come face-to-face with an all-new, extraordinarily realistic dinosaur – the Indominus Rex, injecting intense new thrills, excitement and intrigue into an already dynamic ride.

      Following an initial launch in Melbourne, Australia, JURASSIC WORLD: THE EXHIBITION has become a global success with over three million visitors since 2016. The Exhibition has opened its gates to excited fans in Dallas, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai.

      Universal Parks & Resorts’ President of Global Business Development, Michael Silver said, “What excites us about JURASSIC WORLD: THE EXHIBITION is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the films and delivered to a location near them. Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the beloved global franchise .”

      Cityneon’s Executive Chairman & Group CEO, Ron Tan said, “JURASSIC WORLD: THE EXHIBITION features cutting-edge, state-of-the-art technology that is powered by Animax Designs, our animatronics powerhouse located in the U.S. This immersive exhibition is definitely a once-in-a-lifetime experience that our friends in Denver can look forward to. With sold-out shows in Dallas since its opening there in June 2021, we are confident that our fans in Denver will be wowed by this exhilarating experience.”

      “After record breaking sales in Dallas, we are incredibly excited to bring this show to Denver to share with our millions of fans” said Stephen Shaw, Founder and Co-President of Round Room Live. “The ability to walk amongst these HUGE creatures will amaze and entertain fans with this breathtaking and truly immersive experience!”

      The operation and management teams will continue to implement enhanced health and safety procedures for the operation of JURASSIC WORLD: THE EXHIBITION when it arrives in Denver. Specific details will be shared closer to opening at JurassicWorldExhibition.com. All Exhibition activities will be in accordance with CDC guidelines and local directives. Visit the CDC website at cdc.gov/covid19 for the latest guidelines.

      Tickets to JURASSIC WORLD: THE EXHIBITION start at $29.50 for adults (16 years +) and $19.50 for youth (3- 15 years). Children under three years of age are free with accompanying parent or guardian. Flex Passes are available, as well as special pricing for senior citizens and military. Group sales packages are available for groups greater than 10.

      For more information about JURASSIC WORLD: THE EXHIBITION, visit JurassicWorldExhibition.com.

      Explore the Machu Picchu and the Golden Empires of Peru exhibit Video Play Button
      Explore the Machu Picchu and the Golden Empires of Peru exhibit

      The Boca Raton Museum of Art is hosting the world premiere of Machu Picchu and the Golden Empires of Peru.

      The exhibit features nearly 200 artifacts, which includes one of the most impressive collections of gold to ever tour the world.

      The ancient people of Peru left a visual record for their world. A record that includes priceless artifacts, many used mostly in ceremonial rituals, that were preserved for thousands of years.

      “Most of which found their final stage, in the burial of leaders, of priests, priestesses, kings, and queens,” said Museo Larco Director and exhibit co-curator Ulla Holmquist.

      Visitors will be led through the immersive experience with the sights and sounds of ancient Peru.

      “We have tried to make a script, that will allow the people to have an experience. To experience what we in the Andean region… the way people related to their territory, our ancestors, the way they lived and the way they created their world,” Holmquist told CBS12 News. “With this immersive experience, we are going into the Andean world, first presenting how the cosmovision developed.”

      Visitors will walk through the displayed artifacts, which tell the story of how the ancient people modeled their world, how they related to the force of nature, animals, and the afterlife.

      In a first of its kind, the exhibit features virtual reality that will place visitors in the heart of Machu Picchu – one of the 7 wonders of the world.

      The exhibit runs through March 6.

      Ramses the great and the gold of the pharaohs at Houston museum of natural science
      Ramses the great and the gold of the pharaohs at Houston museum of natural science

      The ghostly figure of Queen Nefertari, Great Royal wife of Ramses II beckons us into a spectacular new exhibition at the Houston Museum of Natural Science. Other artefacts include golden masks, sarcophagi, animal mummies, jewellery, amulets, and treasures from the tomb.

      An exhibition combining digital technology and precious relics

      So who was the pharaoh that the exhibition is dedicated to? “Ramses II is considered to be the greatest king to ever rule Egypt,” Dr. Zahi Hawass, the former Egyptian minister of antiquities says.

      Multimedia and digital technology features prominently in the exhibition, including drone footage showing some of Egypt’s most iconic locations. An HD projection screen shows panoramic views of the ancient sites, as well as an introduction into the life of Ramses and the discovery of his mummified remains in the 19th century.

      The exhibition has 181 Egyptian artefacts and covers important points in Ramses’ reign. These include his military victories, such as a re-creation of Ramses’ triumph at the Battle of Kadesh, perhaps the largest chariot battle ever fought.

      “Visitors will not only walk among priceless relics of the great pharaoh but also experience the sights and sounds of the time through a cutting-edge virtual reality experience,” said Ron Tan, CEO of Cityneon Holdings, one of the co-partners of the exhibition.

      The story continues with the 1881 re-discovery of a mummy cache in a hidden tomb, where the body of Ramses was found amongst a number of long-lost royal mummies.

      “It is vital that Egypt share our historic treasures in exhibitions such as this,” said Dr Mostafa Waziri, Egypt’s secretary-general of the supreme council of antiquities.

      After a six-month run at Houston, the exhibition will transfer to San Francisco’s De Young Museum and then on to the Castle Hall in Massachusetts. From there, it will arrive in Paris and on then for London, before a final showing in Sydney for January 2025.

      Life in times of Ramses the Great

      Ramses II (c1303-1213 BCE) ruled during the 19th dynasty of Egypt in the New Kingdom period. He was renowned for his building campaign of impressive cities, temples and monuments.

      His military campaigns included in Syria, the Levant, Nubia and most notably for the Battle of Kadesh. The conflict is reportedly one of the earliest pitched battle in recorded history. It was the largest chariot battle ever fought, involving up to 6,000 chariots.

      Ramses II lived a surprisingly long life for an ancient Egyptian, probably dying in his 90th year. His mummy is well preserved, and we have an account from Gaston Maspero, who was the first to reveal the features of the great pharaoh.

      He wrote: “on the temples there are a few sparse hairs, but at the poll the hair is quite thick, forming smooth, straight locks about five centimetres in length. White at the time of death, and possibly auburn during life, they have been dyed a light red by the spices (henna) used in embalming…the moustache and beard are thin.”

      “The hairs are white, like those of the head and eyebrows…the skin is of earthy brown, splotched with black… the face of the mummy gives a fair idea of the face of the living king.”

      Huge turnout of visitors to “Ramses & The Gold of The Pharaohs” exhibition in Houston Museum of Natural Sciences
      Huge turnout of visitors to “Ramses & The Gold of The Pharaohs” exhibition in Houston Museum of Natural Sciences

      CAIRO – 24 November 2021: The exhibition “Ramses & The Gold of The Pharaohs” welcomed visitors from all over the American city of Houston to enjoy the splendor of the great Egyptian antiquities with the enchanting melodies of the harp instrument in the background.

      During the first days of its opening, the exhibition witnessed a huge turnout of visitors from different age groups. Some 8000 tickets were booked and sold in the first hours of the exhibition’s opening day. It is expected that the number of visitors will amount to 700,000 by the end of the exhibition.

      Secretary-General of the Supreme Council of Antiquities Mostafa Waziri explained that an Egyptian delegation representing the Ministry of Tourism and Antiquities had received the visitors, who expressed their fascination with the greatness of the Egyptian civilization.

      For her part, Assistant Minister for Tourism Promotion Lamia Kamel said that the Egyptian pavilion at the exhibition also witnessed a great turnout from the museum visitors, who used the QR code shown on the main panel in the pavilion to access the promotional site for Egypt on various social media platforms, in order to get acquainted with the brilliance of the Egyptian tourist destinations and Egypt’s countless tourism products.

      Kamel confirmed that the visitors of the Houston Museum of Natural Sciences expressed their enthusiasm to visit Egypt, especially in winter.

      Moreover, Kamel reviewed the efforts exerted by the Ministry of Tourism and Antiquities, in cooperation with the Ministry of Civil Aviation, to create a direct flight route between Sharm El-Sheikh and Luxor to link beach tourism with cultural tourism, within the framework of the ministries’ efforts to create an integrated tourism product.

      It is worth noting that the “Ramses & The Gold of The Pharaohs” exhibition showcases 181 artifacts that highlight some of the distinctive characteristics of the ancient Egyptian civilization, especially from the Middle and Modern Kingdoms to the late era. The exhibits include a group of statues, ornaments, paintings, stone blocks decorated with inscriptions, and statues of deities in the form of birds and animals, as well as some colorful wooden coffins.

      Also, the Egyptian pavilion in the Houston Museum of Natural Sciences will be broadcast Egypt’s grand celebration “The Sphinx Avenue ” that will take place on November 25 at 7:30 p.m.

      Review: ‘Ramses the Great and the Gold of the Pharaohs’ exhibit a must-see at HMNS
      Review: ‘Ramses the Great and the Gold of the Pharaohs’ exhibit a must-see at HMNS

      Billionaires may be able send you to outer space, but the Houston Museum of Natural Science can now transport you 3,200 years back in time.

      And what a trip. The museum’s stunningly reincarnated Hall of Ancient Egypt reopened Saturday in tandem with the world premiere of “Ramses the Great and the Gold of the Pharaohs.”

      Combining the 12,500-square-foot hall with the 20,000-square-foot Ramses exhibit, the space is fit for a pharaoh. The immersive experience was created by HMNS and the Egyptian Supreme Council of Antiquities in Cairo. This is the first stop of a planned 10-city world tour, having opened at HMNS Nov. 20 and showing through May 23.

      Entering the exhibit gateway feels like stepping into a Hollywood movie set. The lighting, music, desert-like quietude, the rows of replica columns — we’re off to ancient Egypt.

      Initially, I get whiplash glancing to and fro at jewels, amulets and gold masks, knowing these are not props; they come from ancient tombs. Calm returns as the pathways lead smoothly around the exhibit spaces.

      Their appeal goes beyond objects. The carefully choreographed experience puts the artifacts — including mummies — in the context of their time. Ramses the Great ruled 67 years, advancing Egypt’s culture and influence; he expanded national borders, brokered history’s first known peace treaty and spearheaded the building of cities, temples and monuments.

      A high-definition projection, surround sound, precision lighting and special effects whisk visitors from the golden age up to the 1881 discovery of the ruler’s remains and tomb treasures. Naturally, there’s a virtual reality tour; it’s led by an apparition of Queen Nefertari, Ramses’ wife, and journeys through temples and sandstorms to the afterlife.

      HMNS exhibit designers explored temples, towns and tombs in Egypt to accurately recreate the art and architecture.

      “We paid extremely close attention to detail,” says consulting curator Tom Hardwick, “to create artistic environments that would transport visitors to another time and place, allowing the look and feel of ancient Egypt to wash over them.”

      Hardwick gives me a sense of the passion shared by archaeologists, scholars and museum exhibit designers who work with these precious tangible pieces of history. After years, the Cairo resident at long last gets to see the results of his labor, sharing details with me.

      A glittering stone vessel from a grave dating to the time the pyramids were built turns on a pedestal. It would have held precious oils used to prepare deceased royals for journeying to the afterlife.

      A 3,000-year-old mummy lies in a glass case. Overhead, CT scans show the man, named Neskhons, turn as if on a barbecue spit, revealing amulets that were placed inside his body.

      Hardwick explains the aim of mummification: the subject is being transitioned from a mortal into a god. The preservation process — akin to “being turned into beef jerky” — enables “transformation into a radiant being.” Masks covered in gold transfigure the dead person “in the rays of the sun.” And the hair on mummies’ heads? It’s real.

      A cradle of tiny figures reminds me of vintage Playskool wooden peg people. Hardwick explains they represent servants left in the crypt to attend to the deceased’s needs through eternity (now that’s a long gig).

      The prevailing belief that you can take it with you extended to pets; even mummified cats are on view. In a replica burial chamber, I shyly touch gleaming gold leaf walls covered with storytelling engravings. The tech team digitized imagery found in shrines to create these walls and coated them to allow touching.

      Displaying nearly 200 objects, some over 5,000 years old, the exhibit flows through eight rooms. Its ambiance feels fitting for viewers bearing witness to ancient secrets and rituals, while the combination of technology, research and care make the exhibit a journey worth taking.

      Find tickets and hours here.

      ‘Ramses the Great’ featured in Houston Museum of Natural Science’s new exhibit Video Play Button
      ‘Ramses the Great’ featured in Houston Museum of Natural Science’s new exhibit

      HOUSTON — Houstonians will soon have the chance to take a step back into ancient Egyptian history.

      The Houston Museum of Natural Science will be premiering a new exhibition called “Ramses The Great and The Gold of Pharaohs” this weekend.

      “It gives a sense of the range, variety and richness of Egyptian culture,” said Tom Hardwick, Consulting Curator of the Hall of Ancient Egypt with HMNS.

      The new, limited-time exhibit will give the public a chance to explore the life of one of the greatest rulers, Ramses the Great.

      “Ramses the Great was called Ramses the Great because was able to accomplish so much in his lifetime,” said John Norman, CEO of World Heritage Exhibitions.

      His agency is one of those partnering with the museum, traveling on the 6-year, 10-city world tour.

      “Some of these pieces have never been out of Egypt before and there are some incredible stories to be told,” he said.

      The tour starts here in Houston Saturday. Hardwick says the museum’s Hall of Ancient Egypt will also be back open to the public after a months-long renovation process.

      “This is a completely new incarnation of it. We vamped the objects, the lighting” he said.

      Norman said the displays will allow you to get lost in history.

      “You forget that you’re in Houston or in a museum. You’re in another time and place.”

      The exhibit opens Nov. 20. Tickets for the exhibition start at $35 per adult and $27 for children.

      Click here for more info.

      Last Chance to Experience JURASSIC WORLD: THE EXHIBITION
      Last Chance to Experience JURASSIC WORLD: THE EXHIBITION

      DALLAS, Nov. 18, 2021 /PRNewswire/ — Round Room Live and Cityneon announced JURASSIC WORLD: THE EXHIBITION will end their successful North Texas run on January 17, 2022. The exhibition has been entertaining North Texans since it opened to rave reviews and sold-out crowds in Dallas on June 18, 2021 at Grandscape in The Colony. This is North Texas’ last chance to experience this amazing event where guests are immersed into “Jurassic World” and able to interact with life-size dinosaurs. Tickets are available at www.JurassicWorldExhibition.com.

      JURASSIC WORLD: THE EXHIBITION will be moving on to open in Denver, Colorado, on March 4, 2022 at the National Western Center, located at I-70 at Washington Street exit. Information, including venue and ticketing details for this one-time only limited engagement, can be found at JurassicWorldExhibition.com.

      “Jurassic World: The Exhibition roars into North Texas. EDITOR’S PICK!”
      – Dallas Morning News

      “Most ‘technically advanced’ exhibition starring Jurassic World dinosaurs roars into town.”
      – Sean Giggy, WFAA

      “AN AMAZING EVENT FOR YOU AND THE FAMILY!”
      – Bonnie Curry, KLTY

      “YOU’RE TOTALLY GONNA DIG IT!”
      – Taryn Jones, CBS11

      “A DAZZLING DISPLAY OF DINOSAURS.
      An exciting, interactive exhibition. If you’ve ever imagined what it was like to walk among thosebreathtaking creatures, this exhibition is for you!
      – Jo Ann Holt, Focus Daily News

      “When executing our vision to create a unique, family-friendly destination in North Texas, JURASSIC WORLD: THE EXHIBITION was a perfect fit. We are thrilled that they joined us and decided to stay at Grandscape through the end of the year. Having such an iconic brand for visitors of all ages embodied our vision and helps to create a true one-of-a-kind experience.” -Jeff Lind, President-Grandscape.

      JURASSIC WORLD: THE EXHIBITION is an immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the world-famous “Jurassic World” gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Guests will be able to imagine what it would have been like to walk among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated Netflix original series, Jurassic World: Camp Cretaceous, from Universal, DreamWorks Animation and Amblin Entertainment.

      Information, including venue and ticketing details, can be found at JurassicWorldExhibition.comJURASSIC WORLD: THE EXHIBITION –– produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts –– immerses audiences of all ages in settings inspired by the groundbreaking film franchise Jurassic World from Universal Pictures and Amblin Entertainment.

      “We are very grateful for the tremendous support that Jurassic World: The Exhibition has received in Dallas, and we hope that all North Texans will have a chance to visit before the exhibition leaves for its next location,” said Michael Silver, President of Global Business Development for Universal Parks & Resorts. “The Jurassic World dinosaurs are a truly amazing and awe-inspiring experience to share with friends and family.”

      “Jurassic World: The Exhibition launched in June with astounding success and it’s heartening to see the amazing response from the public with sold-out tickets for the past two months – thank you for the incredible support!”, said Ron Tan, Executive Chairman & Group Chief Executive Officer of Cityneon Holdings. “We are so glad that Cityneon is able to bring this exhilarating adventure to all in Dallas through the rest of the year.”

      “In one of the most spectacular engagements in Dallas with Jurassic World, we are announcing our final weeks for this incredible exhibition,” said Stephen Shaw, Founder and Co-President of Round Room Live. “The show has been visited by over 200,000, and there are only a few weeks remaining to see one of the best events of the year! This is your last chance, don’t miss it over this holiday season!”

      The operation and management teams will continue to implement enhanced health and safety procedures for the operation of JURASSIC WORLD: THE EXHIBITION. Specific details can be found at JurassicWorldExhibition.com.

      Tickets to JURASSIC WORLD: THE EXHIBITION start at $29.50 for adults (16 years +) and $19.50 for youth (3- 15 years). Children two-years-old and younger are free with an accompanying parent. VIP packages are available, as well as special pricing for senior citizens and active military personnel. Group sales packages are available for groups greater than 10.

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for more than 25 years from films and TV series, to video games and toys, to live action experiences and rides at Universal theme parks. Universal Orlando’s Islands of Adventure welcomed the new Velocicoaster this past summer, creating a new species of roller coaster where guests will feel the rush of the hunt as they race alongside these nimble predators, twisting and soaring above the land and water. At Universal Studios Hollywood, guests experiencing Jurassic World – The Ride will come face-to-face with an all-new, extraordinarily realistic dinosaur – the Indominus Rex, injecting intense new thrills, excitement and intrigue into an already dynamic ride.

      For more information about JURASSIC WORLD: THE EXHIBITION, visit JurassicWorldExhibition.com.

      漫威复仇者联盟互动体验站12月登陆三亚
      漫威复仇者联盟互动体验站12月登陆三亚

      Cityneon Ron Tan
      活动现场 主办方供图

      中新网海南新闻11月11日电(记者 王晓斌) 记者从11月10日召开的新闻发布会获悉,漫威复仇者联盟互动体验站将于12月10日在三亚海棠湾红树林度假酒店开业迎客。届时除了可近距离欣赏大荧幕中的原版服装和道具,观众还可体验到钢铁侠的战衣大厅等内容。

      据介绍,漫威复仇者联盟互动体验站以漫威电影宇宙故事为线索,场馆内设置光影互动系统,互动体验空间划分多个区域,呈现漫威电影宇宙中你最喜爱的复仇者人物,包括美国队长、钢铁侠、惊奇队长、黑豹、黑寡妇、浩克、雷神,鹰眼等。观众还可体验到钢铁侠的战衣大厅、布鲁斯·班纳的实验室、黑寡妇的高科技武器装备库等。

      Cityneon Ron Tan
      漫威人物角色扮演 主办方供图

      漫威复仇者联盟互动体验站IP持有方、Cityneon执行董事兼集团首席执行官陈益智说,互动体验站现已走过纽约、拉斯维加斯、巴黎、新加坡和伦敦等20多个城市,这是首次登陆海南。

      Cityneon Ron Tan
      漫威人物角色扮演 主办方供图

      “我们非常激动能将漫威复仇者联盟互动体验站引入三亚海棠湾,为这座热带旅游度假城市带来拥有国际IP属性的文旅新体验。”主办方福建拾忆文化传播有限公司董事长黄小龙介绍,互动体验将持续一年时间,早鸟票售票通道将于2021年11月15日0点正式开启,届时可前往【拾忆互动票务中心】小程序、飞猪、携程、美团等各平台购买。

      Marvel Fans Unite! Marvel Avengers S.T.A.T.I.O.N. is coming to Sanya!
      Marvel Fans Unite! Marvel Avengers S.T.A.T.I.O.N. is coming to Sanya!

      SANYA, CHINA – November 10, 2021 – Fujian Shiyi Culture Communication in collaboration with Cityneon Holdings are thrilled to announce today that the prestigious Marvel Avengers S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network) will open in The Mangrove Sanya on December 10, 2021. Early bird tickets will be available soon for only CNY99.

      The films of the Marvel Cinematic Universe continue to be one of the most popular movie franchises in the 21st century, and here, at Marvel Avengers S.T.A.T.I.O.N., audiences have the chance to dive deeper into this unforgettable universe as they train to become a S.T.A.T.I.O.N. agent.

      Mr. Nero Huang, general manager of Fujian Shiyi Culture Communication said “We are very excited to bring Marvel Avengers S.T.AT.I.O.N. to Sanya Haitang Bay. We have had a very successful experience with Cityneon Holdings in Xiamen and we trust the Sanya station will bring our cooperation into another level.”

      “The interactive experience is an absolute blast for fans of the series. The games will give fans a chance to feel like a member of the Avengers team. We will welcome all the fans and tourists in Sanya.” says Mr. Ron Tan, Executive Chairman & Group CEO of Cityneon Group.

      Marvel Avengers S.T.A.T.I.O.N. has travelled to more than 20 cities, including New York, Las Vegas, Paris, Singapore and London, and now, it will finally arrive in Sanya for an incredible interactive and immersive eight-month run. This story-driven walk-through exhibit takes you deep into a 3D world of Marvel’s Avengers without glasses or any equipment.

      The Instagrammable, must-see exhibition features multiple rooms dedicated to your favourite Avengers characters from the Marvel Cinematic Universe, including Captain America, Iron Man, Captain Marvel, Black Panther, Black Widow, The Hulk, Thor, Hawkeye and more. Along with getting up-close-and-personal with original props and costumes straight from the big screen, guests are invited to:

      • Revel in awe at Iron Man’s “Hall of Armour”
      • Explore Bruce Banner’s lab, providing insights into the mind of the mean, green, rage-machine called the Hulk
      • Gain access to Captain America’s “Top Secret” personnel file
      • Inspect Black Widow’s arsenal of high-tech weapons
      • Learn about the “Super Soldier Serum” that transformed Steve Rogers in Marvel Studios’ Captain America: The First Avenger
      • Witness Captain America’s legendary shield up-close
      • Experience the Kingdom of Wakanda in the Black Panther exhibit
      • And so much more!

      Early bird ticket will be officially available soon for only CNY99.

      Surround yourself in Andean gold from Machu Picchu | Let’s Go, South Florida
      Surround yourself in Andean gold from Machu Picchu | Let’s Go, South Florida

      Watch Let’s Go, South Florida: Arlene Borenstein takes a tour of “Machu Picchu and the Golden Empires of Peru” with Irv Lippman, executive director of the Boca Raton Museum of Art. The exhibit is a time capsule of the ancient Incan city. You can fly over Machu Picchu with virtual reality tour guide, Ai Apaec, a mythical Andean hero. Or you can revel at nearly 200 artifacts found in the royal tombs of Andean lords. Watch the video at SunSentinel.com/letsgo.

      A massive treasure chest has been unlocked at the Boca Raton Museum of Art until March 6.

      The exhibit called “Machu Picchu and the Golden Empires of Peru” holds the largest collection of gold created by Andean societies in Peru thousands of years ago.

      It’s the first time all 192 artifacts have traveled outside of Museo Larco in Lima, Peru, and Museo de Sitio Manuel Chávez Ballón in Aguas Calientes, Peru. Boca Raton is the first stop on a worldwide tour of the exhibit. You can get tickets by going to bocamuseum.org.

      “Gold is what we underscore in this gallery,” said Irv Lippman, executive director of the Boca Raton Museum of Art. “For the Andean peoples and for this Chimu culture that created these works, it also has a sacred value. These were buried and left in tombs which is why we have found them now and are in such remarkable condition.”

      The architectural significance of Machu Picchu is also a highlight of the exhibit, with a virtual reality attraction that resembles flying over the massive historical site above the Peruvian Andes. A mythical tour guide, Ai Apaec, flies next to you while talking about its history. And don’t be startled by the VR motion chairs, they move and dispense different scents as you fly and land at different stops.

      Machu Picchu is considered among the greatest artistic, architectural and land use achievements anywhere and the most significant tangible legacy of the Inca civilization, according to the United Nations Educational, Scientific and Cultural organization (UNESCO).

      “There is this wonderful depiction of Machu Picchu with the great care that the terraces were built. It was high up on this mountain top, it was a place for rulers,” said Lippman. “It was and is one of the most fascinating places to visit,” he said.

      The Boca Raton Museum of Art is at 501 Plaza Real at Mizner Park, in Boca Raton. Hours are 11 a.m. to 7 p.m. daily. Get tickets bocamuseum.org. The virtual reality experience is $18 and the artifact exhibition is $29.95 for adults and $19.95 children 3 to 12.

      Cityneon presents TRANSFORMERS: THE EXPERIENCE to North America and China
      Cityneon presents TRANSFORMERS: THE EXPERIENCE to North America and China

      Attendees of Hasbro Pulse Con 2021 were the first to hear the Cityneon and Victory Hill Exhibitions announcement of TRANSFORMERS: THE EXPERIENCE. This immersive exhibition is set to debut in North America in Summer 2022, followed by a tour throughout the region. A second unit will launch in China in Q4 2022. Launch cities will be announced in the future.

      Guests are invited to test their skills — and their courage — as they pick a side in the intergalactic battle between the valiant Autobots and the underhanded Decepticons. With hands-on interactives and high-tech immersion, the Transformers world comes to life like never before. The experience sweeps guests across the universe to train alongside iconic heroes like Optimus Prime and Bumblebee, and score victories against villains like Megatron and Starscream.

      The TRANSFORMERS franchise has become a global entertainment brand with millions of fans, a storied legacy, and a revered place in modern popular culture. The brand’s enduring connection with fans crosses borders and spans generations through films and TV series, video games and toys, and live action experiences and theme park realms.

      “We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter,” said Matt Proulx, Head of Location Based Entertainment at Hasbro. “We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”

      Cityneon’s Executive Chairman and Group CEO, Ron Tan said, “Hasbro is one of the Group’s first partners in our foray into immersive experiences. Our partnership has come a long way and I am excited to see the newly created and multi-million dollar production TRANSFORMERS: THE EXPERIENCE premiere in North America and China in 2022.”

      Transformers: The Experience World Debut in North America Summer 2022. China Tour Soon To Follow Video Play Button
      Transformers: The Experience World Debut in North America Summer 2022. China Tour Soon To Follow

      AN ALL-NEW HANDS-ON INTERACTIVE EXPERIENCE!

      TRANSFORMERS: THE EXPERIENCE
      WORLD DEBUT IN NORTH AMERICA SUMMER 2022
      CHINA TOUR SOON TO FOLLOW

      Singapore and Las Vegas, NV, USA. October 25, 2021 — Attendees of Hasbro Pulse Con 2021 were the first to hear the Cityneon and Victory Hill Exhibitions announcement of TRANSFORMERS: THE EXPERIENCE. Excitement is building as this state of the art, immersive exhibition is set to debut in North America in Summer 2022, followed by a tour throughout the region. A second unit will launch in China in Q4 2022. Launch cities will be announced in the future.

      Explore a universe where there’s… More Than Meets the Eye at TRANSFORMERS: THE EXPERIENCE. Guests are invited to test their skills – and their courage – as they pick a side in the intergalactic battle between the valiant Autobots and the underhanded Decepticons. With hands-on interactives and high-tech immersion, the Transformers world comes to life like never before. The experience sweeps guests across the universe to train alongside iconic heroes like Optimus Prime and Bumblebee, and score victories against villains like Megatron and Starscream. With the fate of the TRANSFORMERS robots at stake, which side will you choose?  Come experience this memorable and shareworthy adventure for all!

      The TRANSFORMERS franchise has become a global entertainment brand with millions of fans, a storied legacy, and a revered place in modern popular culture. The brand’s enduring connection with fans crosses borders and spans generations through films and TV series, video games and toys, and live action experiences and theme park realms.

      “We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter,” said Matt Proulx, Head of Location Based Entertainment at Hasbro. “We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”

      Cityneon’s Executive Chairman and Group CEO, Ron Tan said, “Hasbro is one of the Group’s first partners in our foray into immersive experiences. Our partnership has come a long way and I am excited to see the newly created and multi-million dollar production – Transformers: The Experience premiere in North America and China in 2022.”

      For more information about TRANSFORMERS: THE EXPERIENCE, visit transformerstheexperience.com.

      The glory and terror of Machu Picchu in stunning new exhibit
      The glory and terror of Machu Picchu in stunning new exhibit

      Like a thrill ride at a theme park, the new world premiere exhibition, Machu Picchu, and the Golden Empires of Peru opened on October 16th at the Boca Raton Museum of Art. Far from a dusty old display of artifacts, this immersive, virtual reality show is one-of-a-kind modern technology.

      With a collection of art of ancient America on loan from Museo Larco in Lima, Peru, and Museo de Sitio Manuel Chávez Ballón in Aguas Calientes, Peru, many of these gorgeous, gleaming objects of gold and silver and turquoise have never been on loan before.

      Presented in an imaginative, engrossing way, viewers enter the full museum exhibit on the second floor and are ushered into a full surround cave-like interior, with full wall projections of leaping jaguars, twittering birds, and ominous storm clouds high above the mountains of Peru.

      Pottery and ancient wares are displayed with lively stories beside them, bringing to life the ways they were used.

      Machu Picchu is a 15th-century Inca site located on a ridge between the Huayna Picchu and Machu Picchu mountains in Peru. High above the clouds at 8,000 ft elevation, it overlooks the Urubamba River. The site’s pristine preservation, the quality of its advanced architecture, and the breathtaking mountain vista have made Machu Picchu a true wonder of the world. Terraced fields on the edge of the 80,000-acre site were once used for growing crops, likely maize and potatoes, and coca.

      In 1911, explorer Yale University Professor Hiram Bingham III visited the site and published its existence to the modern world for the first time. Covered with vegetation, the buildings were made without mortar, their granite stones quarried and precisely cut.

      Archaeologists believe that Machu Picchu was a royal estate of sorts, used by the emperor and his family as a temporary respite, with no war was ever fought there. Machu Picchu has a number of structures that enhance the spiritual significance such as “Temple of the Sun,” an elliptical design similar to a sun temple found at the Inca capital of Cuzco. A rock inside the temple is as an altar. During the June solstice, the rising sun shines directly into one of the temple’s windows, and this indicates an alignment between the window, rock, and solstice sun.

      Although their empire existed for only 100 years before being cut short in 1533 by the arrival of the Spaniards, the Incas created 26,000 miles of roads, ruled an empire of 10 million people, and ruled with their language and culture from one end of the Andes to the other.

      The exhibit highlights many of these features, including the barbaric animal and human sacrifices. While the exhibit shows a man’s heart being cut out and a silver sacrificial cup, it was often children who were sacrificed after being drugged with coca leaves and plied with alcohol, they were left to freeze to death high in the Andes, their bodies preserved for centuries.

      Why the sacrifices were made is a strange melange of Inca religious beliefs, natural catastrophes, and the sheer difficulty of trying to survive amid the frozen heights of a volatile mountain chain.

      Violent earthquakes are common, as were savage floods that disrupted food supplies.

      In response to such terrifying natural phenomena, the Incas resorted to religion, believing the elements were controlled by gods. To survive, the Incas sought to form reciprocal relationships with their gods, appeasing them with simple prayers, food, coca leaves, woven cloth, animals, blood, and, in the ultimate sacrifice, human beings.

      The most powerful room is the gold room, filled with incredible masks and “ear flares” and headdresses made of gold that have been melted, hammered into sheets, then cut and formed into plates and shapes and hoops and jewelry. Turquoise stones are cut into small beads or inlaid to form creatures in mosaics.

      The biggest thrill is the Virtual Reality expedition of the mythical “Fortress in the Sky,” located in a separate room off the lobby. Sit in a cocoon-like chair, don the headset and take a flying journey with an Incan warrior to the various rooms and sections of Machu Picchu. Leaping off the cliff is a heady thrill as butterflies flit by and surprised llamas peer up in surprise from the ground below. Temples and food storage rooms, irrigation systems and crop fields, gods, and symbols are all introduced in a fast-paced VR trip. The ground – and chair – even shake as an earthquake strikes. Not to be missed!

      A new gift shop at the back has some quality Peruvian exports of llama skin rugs, textiles, painted boxes, and jewelry.

      If you visit, Machu Picchu and the Golden Empires of Peru runs through Sunday, March 6, 2022. Online at bocamuseum.org

      Exhibition brings wonder of Machu Picchu to the masses
      Exhibition brings wonder of Machu Picchu to the masses

      A wonder of engineering 2,400 metres above sea level, the 15th-century Inca citadel of Machu Picchu has for decades welcomed up to a million visitors a year to explore its terraced ruins and stunning views.

      Now the mountaintop sanctuary dubbed the “mysterious city in the sky” is coming to the masses as part of an exhibition that also showcases the largest collections of gold treasures to travel the world.

      Machu Picchu and the Golden Empires of Peru features ornate artefacts, including burial regalia from the tombs of kings, queens, priests and priestesses, and a virtual reality exploration of the cradle of the Inca civilisation, made possible by drone footage shot with special dispensation from the Peruvian government.

      Ron Tan, executive chairman of Cityneon, the entertainment company presenting the tour, said: “Visitors can personally feel the magnificence of Machu Picchu like they are physically there.”

      The collection is on loan from the Museo Larco and the Museo de Sitio Manuel Chávez Ballón – institutions in Peru that host the country’s most significant cultural riches.

      Accompanying the 192 gold, silver and ceramic antiquities is a multisensory experience that allows visitors to see, hear, feel and even smell the ruins of Machu Picchu through virtual reality headsets. The experience is guided by a mythological superhero, Ai Apaec, who narrates some of the mysteries of Andean cosmology.

      Video footage for the experience was obtained by drones that flew over the sanctuary while Machu Picchu was closed to the public last year due to the pandemic.

      Andean societies dominated a large area of South America for over 3,000 years through the reign of the Inca Empire, whose nucleus was in what is now Peru. They believed that their world consisted of three domains; an overworld inhabited by the sun and celestial gods, an underworld where their ancestors lived, and the “here and now”, occupied by humans and non-humans.

      The exhibition focuses on ancient civilisations that pre-date the Incas and tells the legend of Ai Apaec, a deity who moved between all three domains, encountering anything from sea demons to owl shamans and sacred snails, to place in context the artefacts on show and explain the rites, rituals and beliefs on which Andean society was based. The collection includes pitchers and bottles, sculptures, bodily ornaments, funeral masks, warrior gear, sacrificial weapons and ceremonial attire. The highlight is a set of gold burial attire belonging to a Chimú emperor, dating to 1300 AD.

      The exhibition, which goes on a global tour next year, premiered at the Boca Raton Museum of Art in Florida. Irvin Lippman, its executive director, said: “These objects are extraordinary. We have these vessels, this talent and creativity, that speak to us thousands of years later.”

      Fort Myers company launches blockbuster Inca exhibit. After Florida: A world tour.
      Fort Myers company launches blockbuster Inca exhibit. After Florida: A world tour.

      It’s a blockbuster museum exhibit expected to draw hundreds of thousands of visitors to Florida: Gold and silver artifacts and other treasures from ancient South America, all worth an estimated billions of dollars.

      It won’t stop there, though. After the Boca Raton show wraps up in March, “Machu Picchu and the Golden Empires of Peru” hits the road for a 10-city world tour that organizers expect to be one of the biggest draws around.

      And it all started right here in Southwest Florida.

      “Machu Picchu” — named after the former Incan city in the mountains of Peru — is the first self-produced exhibit from new Fort Myers company World Heritage Exhibitions (WHE). But it won’t be the last, its organizers say.

      The idea is to connect people with history in a deep and entertaining way, says company chairman John Norman — a veteran of some of the biggest exhibits to ever tour, including “Titanic: Ship of Dreams” and “King Tut: Treasures of the Golden Pharaoh.”

      “It’s about telling stories,” the Fort Myers resident says. “I think that that’s what captures people’s imaginations, when they’re able to be intrigued and they can say, ‘Boy, I didn’t know that!’”

      Company president Anthony Tann co-founded WHE with international managing director Andres Numhauser in 2020. They already have several major touring exhibits on the road, including “Pompeii: The Exhibition” and “Ramses the Great and the Gold of the Pharaohs.”

      “These are blockbuster exhibitions,” Tann says.

      “Ramses” and “Pompeii” were produced by other companies and purchased by WHE, but “Machu Picchu” is the first exhibit they’ve organized and produced themselves.

      There’s nothing quite like taking a collection of artifacts and turning them into a living, breathing museum exhibit, Tann says.

      “When we first finish an installation and you walk through it, it’s like a surreal moment,” the Cape Coral resident says. “You almost always get the chills. … It’s just that moment where you walk through it and you’re like, ‘Wow.’”

      WHE maintains its corporate headquarters, including five full-time employees, in an office off Jetport Loop near Southwest Florida International Airport. But Norman points out that the company is actually a national one with employees across the United States, including in San Antonio, Texas, and Los Angeles.

      “It really doesn’t matter where our offices are,” Norman says. “We’re always on the road.”

      Tann started out in the museum business about four or five years ago, working with Norman at his old job with entertainment company IMG.

      “John was a great mentor,” Tann says. “He taught me everything I needed to know about the business.”

      After Norman left IMG, he came to work with Tann at the new company. Both men say they’re interested in presenting history in a new and different way.

      “That’s what we really created at WHE,” Tann says. “And that’s why John’s on board with us. It’s like the family’s back together.”

      WHE declined to release attendance figures for “Machu Picchu,” but a spokesman said the exhibit’s Oct. 16 opening was “the highest attended opening for an exhibition ever at the Boca Raton Museum of Art.”

      You really have to see these ancient South American artifacts in person to appreciate them, Norman says.

      “You can go online and look on your computer. You can see pictures of things,” he says. “But when you can stand and be looking at — right in front of you — a piece of history that was made by somebody thousands or hundreds of years ago … there’s something special and magical there.”

      “Machu Picchu and the Golden Empires of Peru” continues through March 2022 at the Boca Raton Museum of Art. Here’s more about the exhibit:

      • The exhibit showcases 192 objects worth an estimated billions of dollars, Tann says. Many of the artifacts came from royal tombs, and some have never been seen outside of Peru.
      • The exhibit is named after Machu Picchu, a former Incan city in the Peruvian mountains that now operates as a popular tourist site.
      • The artifacts come from various ancient South American societies in the Andes Mountains, including the Incan Empire — a vast civilization that stretched from modern-day Argentina to southern Colombia until the Spanish conquest in 1572.
      • The immersive exhibit is spread out across the entire museum on both floors.
      • Visitors will hear the sounds of roaring jaguars, screaming macaws and torrential rainfall.
      • Unlike the ancient Egyptians, the Incans didn’t have a written language, Norman says. “So there’s a lot of mystery there. They basically told their stories in their artwork.”
      • After Boca Raton, the show goes on a 10-city world tour. WHE hasn’t announced the cities yet. The exhibit will eventually return to tour the United States, Tann says, but that will be a few years from now.
      • A virtual-reality experience lets visitors sit in haptic “motion chairs” that move and react as they take a virtual tour of Machu Picchu’s ruins. The Peruvian government allowed WHE to take thousands of photos with a drone and stitch them together into a virtual-reality world using the Unreal videogaming engine. “It’s like an environment you can walk around in,” Tann says. “It looks just as real as if you’re there.”
      • The chairs are equipped with high-resolution VR headsets, haptic feedback on the backseats, scent dispensers and 360-degree rotation.
      • The collection is on loan from Museo Larco in Lima, Peru; and Museo de Sitio Manuel Chávez Ballón in Aguas Calientes, Peru.
      • The show is a co-production with Singapore company Cityneon.
      • Tickets are $30 ($20 for ages 3-12) and can be purchased at bocamuseum.org/golden. The virtual reality experience costs an additional $18.

      The treasures of Machu Picchu go on show in Florida… and online
      The treasures of Machu Picchu go on show in Florida… and online

      There’s no need to go to Peru to admire the golden treasures of Machu Picchu. The Boca Raton Museum of Art in Florida has gathered nearly 200 such artifacts together in an exhibition titled “Machu Picchu and the Golden Empires of Peru.” It is also accompanied by an immersive augmented reality experience.

      For the Chilean poet Pablo Neruda, Machu Picchu is “a resting place of butterflies in the epicenter of the great circle of life.” Now, the Boca Raton Museum of Art is letting visitors immerse themselves in the history of this ancient site. It is the first museum in the world to host the traveling exhibition “Machu Picchu and the Golden Empires of Peru,” created by the Cityneon group with the support of the Peruvian Ministry of Culture and the Inkaterra association.

      For the occasion, history buffs will be able to admire 192 objects, many of which come from Andean royal tombs. Among them is a completely intact gold attire of a Chimú emperor, dating back to 1300 A.D. Some of these artifacts have never been exhibited outside of Peru, according to the Boca Raton Museum of Art. Visitors will be guided through the exhibition by the mythical hero Ai Apaec, as much feared as revered by the Mochica people.

      “Through this once-in-a-lifetime exhibition, visitors will have the opportunity to come face-to-face with history in a way that has never been done before,” said Ron Tan, Cityneon’s Executive Chairman & Group CEO. “With this exhibition, visitors can personally feel the magnificence of Machu Picchu like they are physically there, while exploring the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains.”

      A “sacred place” to preserve

      Conditions of access to Machu Picchu have changed since the pandemic, but “Machu Picchu and the Golden Empires of Peru” lets people discover the archaeological site through a virtual journey in augmented reality. For this, drones flew over the Inca sanctuary — devoid of tourists for eight months — to immortalize the site from all angles. Visitors to the exhibition will be able to discover these images via virtual reality headsets and motion chairs, made available as part of the exhibition.

      In light of the global pandemic, the Inca site of Machu Picchu can now welcome only 250,000 visitors per year, visitors who also have to respect measures such as compulsory mask-wearing and social distancing. But other rules are also considered necessary for the preservation of this sanctuary, according to José Miguel Bastante, director of the national archaeological park of Machu Picchu in Peru.

      “Some tourists do not understand that Machu Picchu is the same as any other sacred religious place. They arrive, they see grass, and they say, ‘Oh, this is a park, I can lie down and do whatever I want’,” he said in a newsletter from the Getty Conservation Center. “No, it’s not like that. Machu Picchu really is a sacred place, like Notre Dame. If you inform tourists in advance what they’re going to see — and the rules — that helps conservation of heritage. A hundred informed tourists do less harm to a site than one tourist who is not informed.”

      The exhibition “Machu Picchu and the Golden Empires of Peru” runs until March 6 at the Boca Raton Museum of Art in Florida, USA. It will then travel around the world.

      Here are 3 Singapore-based companies that are reshaping humanity’s built environment
      Here are 3 Singapore-based companies that are reshaping humanity’s built environment

      Technology is transforming how we interact with and maintain our private and public spaces.

      The world is rapidly urbanizing. There are more megacities than ever before. It is important to ask whether these cities live up to their intended purpose, or if there is a better way of shaping the space in which we live and work. Our surroundings are changing quickly, with new technologies redefining industries like security, construction, environmental services, real estate, and smart facilities management. The “built environment” refers to human-made surroundings that provide the settings for human activity. These can be buildings, parks, green space, neighborhoods, and even entire cities.

      Here are three companies that are making an impact in the built environment sector.

      Inspection tech as “preventative medicine”

      Consider this problem: our structures need upkeep, but the issues that need to be addressed are often invisible and difficult to detect until it’s too late. This not only impacts the buildings that we live and work in but applies to infrastructure in general. Failing to keep up with inspection and maintenance can result in catastrophic outcomes, as we saw with the recent collapse of the Champlain Towers South condominium complex in Miami.

      The ways of evaluating our structural safety have conventionally been relied on deterministic analysis, but that is changing with IoT technologies becoming part of these processes. Screening Eagle Technologies, which was formed by the merger of Singapore’s Dreamlab and Switzerland’s Proceq, is a cloud-based technology company that develops full-stack inspection solutions combined with intuitive software and portable sensors. The goal is to deliver reliable data for decisions related to construction and building maintenance.

      Screening Eagle’s products include sensors and software that incorporate artificial intelligence and augmented reality to turn data into insights for engineers and inspectors, shaping maintenance decisions. These are particularly important tools at a time when climate change is transforming our relationship with the natural and built environments around us.

      Shockingly, as much as 30–50% of global carbon dioxide emissions are released during the reconstruction and regular operations of buildings that are decaying at unprecedented rates. New construction releases vast amounts of greenhouse gases that takes years to recapture. Preventative inspections can prolong the longevity of structures, reducing the impact of greenhouse gas emissions and prolonging the lifespans of our roads, bridges, and buildings.

      Creating world-class immersive attractions

      The pandemic has taught us many things about human nature. One realization for many people is that we constantly seek new stimulation and fresh ways to pass time. Under pre-pandemic conditions, that would mean, among other things, a constant rotation of immersive installations that expose us to new ways of experiencing the world around us, sometimes through the lens of well-known creative brands.

      One homegrown Singaporean company specializes in producing these entertaining experiences for consumers around the world. Cityneon builds upon worlds created by Hollywood and ancient civilizations to shape memorable experiences. For instance, it has acquired multi-year licensing rights for James Cameron’s Avatar touring exhibition, plus the rights to showcase installations based on Peru’s Machu Picchu and the reign of Ramses II of ancient Egypt.

      Cityneon operates in an industry that has relatively few players globally. To stay competitive, Executive Chairman & Group CEO Ron Tan has lined up blockbuster brands like Marvel and Jurassic World as part of the company’s licensed intellectual property portfolio. These rights are used to shape refreshing and memorable experiences for consumers.

      The company now runs its own engineering subsidiary, Animax Designs, which is an animatronics powerhouse in the United States. Cityneon has plans to take this line of business beyond the United States and develop bigger engineering and production facilities to meet organic demand and broaden their global footprint.

      Designing homes and workplaces using AI

      With work-from-home arrangements setting in to become the norm for the long haul, the space where we live—and work—needs to fit us more than ever. Do you have the right desk, the right chair, the right art hanging on your wall to make the space truly yours?

      Livspace was founded in 2015 to outfit our interiors and offer renovation pipelines in what was a fragmented industry that involved vendors, suppliers, and designers. The company’s platform connects homeowners with these service providers through a marketplace that makes sourcing feel like a seamless process.

      Now, Livspace is the largest omni-channel home interiors and renovation platform in India and Singapore. Users can commission designers to map out their dream home, then hire contractors to build customized furniture and redecorate each room, all through a single portal. Plus, Livspace implements its proprietary SaaS solution, Canvas, to engage customers and create design project plans for their homes and offices in 2D and 3D.

      With its APAC headquarters in Singapore, Livspace is making headway in markets in the Asia Pacific and Gulf nations, and the company has plans for a harder push into these areas in the next 18 months. Ever since moving its headquarters to Singapore in October 2019, the company’s revenue has grown by 250%. Looking ahead, Livspace will introduce new products and design tools to streamline the work processes of interior designers.

      BEHIND THE SCENES: Machu Picchu and the Golden Empires of Peru exhibit Video Play Button
      BEHIND THE SCENES: Machu Picchu and the Golden Empires of Peru exhibit

      BOCA RATON, Fla. (CBS12) — Machu Picchu and the Golden Empires of Peru, at the Boca Raton Museum of Art, will bring visitors face-to-face with one of the most impressive collections of gold and artifacts to ever tour the world.

      New exhibit showcases Machu Picchu and the Golden Empires of Peru

      CBS12 News got an exclusive behind-the-scenes look as the exhibit was unboxed and set up ahead of the once-in-a-lifetime experience.

      On Tuesday, outside the Boca Raton Museum of Art, teams were welding intricate mounts and set for the nearly 200 priceless artifacts that are part of the Machu Picchu and the Golden Empires of Peru exhibit. The mounts may look delicate, but they are strong enough to withstand earthquakes.

      Meanwhile, inside the museum, curators were carefully unpacking the Incan artifacts, some of which date back to before 1540.

      “They were really into cosmology like we have completely forgotten today,” said Head Registrar Jackie Hoff. “They were really incredible astronomers. They were agricultural superiors. They knew how to do it all!”

      Hoff says it’s easy to be mesmerized by the collection of rare gold and artifacts.

      “Their objects are exquisite. They tell of artisans, artists, [some] tell of rulers, [some] tell of sacred nature of animals.”

      According to Hoff the process to set up the exhibit took months, from selecting the pieces at Museo Larco, in Peru, to meticulously crating the ancient to ship to Florida. She says once they arrived they had to climatize. Right now, the objects are stored in a room at the museum which is kept at a specific temperature and humidity.

      Spotlight on Machu Picchu and The Golden Empires of Peru

      Currently, museum execs and curates are working down to the wire to make the experience unforgettable for visitors, who will be fully immersed in the lives of ancient people in Peru and the ornate riches they once cherished.

      “I think we’ve all kind of lost sight of how to live within nature,” said Hoff. “I think the communities in that area, really did a phenomenal job in working with natures and understanding the stars, and how you plant.”

      The exhibit opens on Sat., Oct. 16th.

      CLICK HERE for ticket information.

      Cityneon to Bring a Digital Experience of Machu Picchu in VR
      Cityneon to Bring a Digital Experience of Machu Picchu in VR

      Machu Picchu is a UNESCO world heritage site that has welcomed a million visitors each year. However, due to the pandemic, the tourism industry got hit hard due to travel restrictions. For Machu Picchu, the visitor count dropped drastically to 250,000.

      To maintain and promote Machu Picchu, a Singapore-based company named Cityneon is bringing to life the treasures of this fifteen-century urban Inca empire’s citadel via a digital tour of the site. In collaboration with the World Heritage Exhibitions (WHE), this will be the company’s first artifact IP exhibition and the world’s first virtual walk-through of a UNESCO heritage site.

      A digital tour of treasures

      The Machu Picchu and the Golden Empires of Peru exhibition will use VR motion chairs that will have “high-resolution six degrees of freedom (6-DOF) VR headsets, haptic feedback on the backseats, scent dispensers, and 360-degree rotation”. Meanwhile, the visual data is gathered by the company using drones with permission from the Peruvian government to create that immersive VR and AR experience. Necessary COVID-19 precautions for museum visitors and travelers will also be in effect.

      The virtual tour will be guided by Ai Apaec, a mythical Andean hero. The Machu Picchu and the Golden Empires of Peru tour will cover 192 artifacts from the royal tombs, including a fully intact gold attire of a Chimú Emperor of the Imperial period which dating back to 1300 AD.

      Due to Cityneon’s partnership with Inkaterra Asociación on this venture, the Machu Picchu and the Golden Empires of Peru will also have a feature on the artifacts of the Incan civilization. This includes the opulent collections of Andean gold which is one of the most luxurious remains of the Incan empire that stands at par with the engineering and opulence of ancient Egypt and the Roman empire.

      Keeping culture alive

      The president of WHE Anthony Tann expresses his enthusiasm for the use of the technology, saying that it will be, “an impressive and extensive exhibition that showcases the limitless potential of VR technology.” The Machu Picchu and the Golden Empires of Peru exhibition is supported by the Peruvian government and the Ministry of Culture.

      The exhibition will be available first in Boca Raton Museum of Art located in South Florida for a limited time only. The tickets are now on sale starting at $19.95 and the tour to open starting October 16, 2021.

      Founded in 1956, Cityneon is a global entertainment company and runs on its philosophy of “big ideas, bigger experience.” The executive chairman and the group CEO of Cityneon, Ron Tan, welcomes interested tourists to this unique experience and take part in the Machu Picchu and the Golden Empires of Peru exhibition to “personally feel the magnificence of Machu Picchu like they are physically there while exploring the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains.”

      Cityneon受邀参加新加坡-四川贸易与投资委员会第二十二次会议 Video Play Button
      Cityneon受邀参加新加坡-四川贸易与投资委员会第二十二次会议

      新川经济往来保持增长, 今年签署七项合作备忘录

      随着中国对绿色经济的重视,四川省开始积极推动新型城镇化项目,贸工部第二部长陈诗龙医生表示,这将为我国企业在城市振兴、规划和管理方面带来更多机遇。

      人力部长兼贸工部第二部长陈诗龙医生和中国四川省省长黄强,副省长李云泽共同在线上主持新加坡-四川贸易与投资委员会第22次会议。

      双方除了重申要在“一带一路”,科技与创新及中小企业国际化等三大主题的深化合作外,可持续性发展也成为讨论焦点。

      陈诗龙说:“新加坡在城市基础设施发展方面有强大的“硬体”能力,有助优化我们的资源使用。而我国的企业也在不断开创“软体”解决方案,例如体验式建筑设计,为区域和建筑注入新生机。”

      黄强表示:“新加坡素有花园城市的美誉,拥有丰富的城市规划建设管理的经验,希望把更多的城市规划理念,治理模式引入四川。”

      去年7月就进驻四川市场的这家国际体验式娱乐公司就在防疫有成的成都办了三个大型展览。

      Cityneon区域执行董事林志凯说:“把整个防控措施做到位,人数的管控等等,只要这些东西做到位了之后,我相信这些消费者都是会过来的,而且事实证明了,他们也确实出来消费了。”

      新川双方今年在会上签署了七项合作备忘录,目前已有685家本地企业在四川设立公司。

      尽管受到疫情影响,我国和中国四川之间的经济往来依旧保持增长趋势,今年上半年双边贸易额达8.08亿美元,同比增长超过一成。

      Cityneon presents world’s first virtual walkthrough of Machu Picchu
      Cityneon presents world’s first virtual walkthrough of Machu Picchu

      New exhibition is due to open at Boca Raton Museum of Art next month

      Cityneon, a global experience entertainment company, is celebrating the premiere of a unique new exhibition, Machu Picchu and the Golden Empires of Peru, which opens at the Boca Raton Museum of Art in South Florida this October.

      This will be Cityneon’s first foray into the world of artefacts IP and features the largest Andean gold collection ever to travel the world, together with a brand new immersive and interactive VR experience. The company was given exclusive approval by the government of Peru to fly drones through the UNESCO World Heritage site and harnessed cutting edge Unmanned Aerial Vehicle (UAV) technology to create a one-of-a-kind virtual walkthrough experience.

      A unique virtual experience

      A visit to Machu Picchu is on many people’s bucket lists. However, less than 1 million people are allowed entry to the site each year in order to preserve it. In the wake of the pandemic, this number has further lowered to 250,000, to keep to social distancing guidelines. Now, thanks to Machu Picchu and the Golden Empires of Peru, people from around the globe can experience this heritage site virtually.

      Guests will enjoy a virtual walkthrough, which uses VR motion chairs equipped with multi-sensory features like high-resolution 6-DOF VR headsets, haptic feedback, scent dispersers, and unlimited 360-degree resolution. They will journey through time alongside the mythical hero Ai Apaec.

      Machu Picchu and the Golden Empires of Peru will also showcase 192 artefacts from royal tombs, some of which have never been exhibited as part of a travelling exhibition, or seen outside of Peru. For instance, visitors can view the fully intact gold attire of a Chimú Emperor, dating to 1300 AD.

      Bringing rare artefacts to new audiences

      Cityneon’s Executive Chairman & Group CEO, Ron Tan says, “It’s enthralling for Cityneon to have the opportunity to present to new audiences these remarkable pieces of rare Andean artefacts. Cityneon’s strong track record of staging immersive experiences globally with record-breaking visitor numbers reflects our strength in delivering high-quality experiences to visitors from around the world.

      “Through this once-in-a-lifetime exhibition, visitors will have the opportunity to come face-to-face with history in a way that has never been done before. With this exhibition, visitors can personally feel the magnificence of Machu Picchu like they are physically there while exploring the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains.”

      “Machu Picchu and the Golden Empires of Peru is an impressive and extensive exhibition that showcases the limitless potential of VR technology,” adds Anthony Tann, President of World Heritage Exhibitions.

      “There are hundreds of ancient artefacts to admire, and I am excited to welcome visitors to experience this monumental period of human history through the lens of virtual reality. This exhibition was put together by many talented individuals and excellent technology, and I am certain it will be a memorable and enchanting experience for many to enjoy.”

      Machu Picchu and the Golden Empires of Peru is made possible with the support of the Ministry of Culture and the Peruvian Government, as well as close collaboration with Cityneon’s valued partners, the Museo Larco and Inkaterra Asociación, the World Heritage Exhibitions, and the Boca Raton Museum of Art.

      In addition to the launch of the Machu Picchu and the Golden Empires of Peru experience in the Boca Raton Museum of Art, the group is also working round the clock for the opening of another artefacts IP experience, Ramses The Great and the Gold of the Pharaohs, which is set to welcome visitors this November at the Houston Museum of Natural Science.

      Cityneon’s achievements were recently honoured in the first-ever Deloitte’s Best Managed Companies Singapore Award, a recognition of private businesses that are building and leading successful and dynamic companies. This award was celebrated at a ceremony held at the Singapore Marriott Tang Plaza Hotel on 1 July 2021.

      Machu Picchu to come alive through virtual reality
      Machu Picchu to come alive through virtual reality

      Machu Picchu, a UNESCO World Heritage Site, will be accessible through the first-ever virtual walk through that is organised by Cityneon, a global experience entertainment company based in Singapore.

      The one-of-a-kind exhibition called “Machu Picchu and the Golden Empires of Peru” will use virtual reality (VR) motion chairs fully equipped with premium multi-sensory stimulation features such as high-resolution six degrees of freedom (6-DOF) VR headsets, haptic feedback on the backseats, scent dispensers and unlimited 360-degree rotation.

      Cityneon’s first artefact IP exhibition will open at Boca Raton, South Florida this October.

      VR technology will allow visitors to travel back time to see, hear, feel and even smell the mysterious city in the sky. Visitors will journey through the vast expanse of Andean history alongside the mythical hero Ai Apaec, to discover the mysteries of Andean cosmology.

      “It’s enthralling for Cityneon to have the opportunity to present to new audiences these remarkable pieces of rare Andean artefacts. Our strong track record of staging immersive experiences globally with record-breaking visitor numbers reflects our strength in delivering high-quality experiences to visitors from around the world,” said Ron Tan, executive chairman and group CEO of Cityneon.

      Cityneon currently partners with foreign governments, world-renowned museums, heritage organisations and major movie studios to hold exclusive IP exhibitions, creating iconic experiences for their visitors from all over the world. To date, the Group has toured their IP experiences in excess of 50 cities worldwide.

      “Through this once-in-a-lifetime exhibition, visitors will have the opportunity to come face-to-face with history in a way that has never been done before. With this exhibition, visitors can personally feel the magnificence of Machu Picchu like they are physically there, while exploring the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains,” Tan added.

      Besides Machu Picchu and the Golden Empires of Peru, the company has secured the IP rights to another major historical artefacts. “Ramses The Great and the Gold of the Pharaohs” will be coming to Houston, Texas in November 2021.

      Cityneon aims to engage with audiences in over 70 cities around the world and expects to welcome 10 million unique global visitors per year to visit their experiences worldwide by 2022.

      Using drones to capture visual assets

      The Peruvian Government has allowed Cityneon to fly drones through the magnificent site of Machu Picchu to capture cinematic and visual assets, that would allow the company to create an immersive experience consisting of outstanding virtual reality, sophisticated augmented reality system and in-person interaction elements.

      Cityneon has put together an award-winning team behind this multi-million-dollar exhibition with one goal – to push limits and break boundaries to create the most immersive, breath-taking and realistic experience for audiences worldwide.

      The VR exhibition would allow more people the experience the invaluable historical site, where less than a million travellers are allowed to enter every year. Indeed, with the pandemic and social distancing measures, the number of visitors has been drastically cut to 250,000 a year.

      “Machu Picchu and the Golden Empires of Peru is an impressive and extensive exhibition that showcases the limitless potential of VR technology,” said Anthony Tann, president of World Heritage Exhibitions. “There are hundreds of ancient artefacts to admire, and I am excited to welcome visitors to experience this monumental period of human history through the lens of virtual reality. This exhibition was put together by many talented individuals and excellent technology, and I am certain it will be a memorable and enchanting experience for many to enjoy.”

      Besides the unique VR experience, the exhibition also features the largest Andean gold collection ever to travel the world. This new museum experience highlights a selection of 192 artefacts from royal tombs, including objects that belonged to noble Andean lords, many never seen out of Peru before.

      One of the exhibition’s highlights is a fully intact gold attire of a Chimú Emperor that dates to 1300 AD. With their longevity and engineering only rivalled by the Ancient Egypt and the Roman Empire, the Andean societies dominated a substantial segment of South America for over 3,000 years straight through the reign of the Incan Empire.

      Machu Picchu and the Golden Empires of Peru is Cityneon’s first artefact IP exhibition, and is made possible with the support of the Ministry of Culture and the Peruvian Government, and through a close collaboration with its valued partners, the Museo Larco and Inkaterra Asociación, the World Heritage Exhibitions and the Boca Rotan Museum of Art.

      Experience World’s First-Ever Virtual Walk-Through of UNESCO World Heritage Site, Machu Picchu
      Experience World’s First-Ever Virtual Walk-Through of UNESCO World Heritage Site, Machu Picchu

      Cityneon’s First Foray into Artefacts IP Exhibition – Machu Picchu and the Golden Empires of Peru
      Brings the Ancient Andean Civilization Back to Life

      SINGAPORE, 30 August 2021 – This October, visitors to the world’s premiere of the Machu Picchu and the Golden Empires of Peru exhibition in Boca Raton, South Florida are set to be wowed, as they immerse themselves in the awe of the historic sanctuary of Machu Picchu and embark on a fascinating journey with the ancient civilizations of Peru through a full-motion 360-degree all-round interactive Virtual Reality (VR) experience like never before. The early access online ticket portal is now open to the public at BocaMuseum.org/Golden.

      With the exclusive approval granted by the Peruvian Government to fly drones through the magnificent site of Machu Picchu, Cityneon leveraged on the team’s state-of-the-art Unmanned Aerial Vehicle (UAV) technology to capture the best-in-class cinematic and visual assets of the invaluable UNESCO World Heritage Site, to create an immersive experience consisting of outstanding virtual reality, sophisticated augmented reality system and in-person interaction elements.

      To preserve this invaluable historical site, less than 1 million travellers are allowed entry into Machu Picchu every year. With the recent global pandemic situation, the need for social distancing and other measures, this number has further dipped to 250,000.

      Machu Picchu and the Golden Empires of Peru aims to bring this rare UNESCO World Heritage site to people from all over the world virtually. This one-of-its-kind exhibition will showcase the first-ever virtual walk-through of Machu Picchu through the utilization of globally-acclaimed patented VR motion chairs fully equipped with premium multi-sensory stimulation features such as high-resolution six degrees of freedom (6-DOF) VR headsets, haptic feedback on the backseats, scent dispensers and unlimited 360-degree rotation, allowing visitors to travel back time to see, hear, feel and even smell the mysterious city in the sky. Visitors will journey through the vast expanse of Andean history alongside the mythical hero Ai Apaec, to discover the mysteries of Andean cosmology.

      Besides the unique VR experience, the exhibition also features the largest Andean gold collection ever to travel the world. This new museum experience highlights a selection of 192 artefacts from royal tombs, including objects that belonged to noble Andean lords, many never seen out of Peru before.

      One of the exhibition’s highlights is a fully intact gold attire of a Chimú Emperor that dates to 1300 AD. With their longevity and engineering only rivalled by the Ancient Egypt and the Roman Empire, the Andean societies dominated a substantial segment of South America for over 3,000 years straight through the reign of the Incan Empire.

      Cityneon’s Executive Chairman & Group CEO Mr. Ron Tan said, “It’s enthralling for Cityneon to have the opportunity to present to new audiences these remarkable pieces of rare Andean artefacts. Cityneon’s strong track record of staging immersive experiences globally with record-breaking visitor numbers reflects our strength in delivering high-quality experiences to visitors from around the world. Through this once-in-a-lifetime exhibition, visitors will have the opportunity to come face-to-face with history in a way that has never been done before. With this exhibition, visitors can personally feel the magnificence of Machu Picchu like they are physically there, while exploring the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains.”

      “Machu Picchu and the Golden Empires of Peru is an impressive and extensive exhibition that showcases the limitless potential of VR technology,” said Mr. Anthony Tann, President of World Heritage Exhibitions. “There are hundreds of ancient artefacts to admire, and I am excited to welcome visitors to experience this monumental period of human history through the lens of virtual reality. This exhibition was put together by many talented individuals and excellent technology, and I am certain it will be a memorable and enchanting experience for many to enjoy.”

      In alignment to Cityneon’s corporate philosophy of “Big Ideas, Bigger Experiences”, the global experience entertainment company has put together an award-winning team behind this multi-million-dollar exhibition with one goal – to push limits and break boundaries to create the most immersive, breath-taking and realistic experience for audiences worldwide.

      Cityneon currently partners with foreign governments, world-renowned museums, heritage organizations and major movie studios to hold exclusive IP exhibitions, creating iconic experiences for their visitors from all over the world. To date, the Group has toured their IP experiences in excess of 50 cities worldwide.

      Machu Picchu and the Golden Empires of Peru is Cityneon’s first artefact IP exhibition, and is made possible with the support of the Ministry of Culture and the Peruvian Government, and through a close collaboration with its valued partners, the Museo Larco and Inkaterra Asociación, the World Heritage Exhibitions and the Boca Rotan Museum of Art.

      MACHU PICCHU AND THE GOLDEN EMPIRES OF PERU EXHIBITION WORLD TOUR
      World Premier Venue: Boca Raton Museum of Art, Florida
      Date: 16 October 2021
      Online Ticket Portal: https://bocamuseum.org/golden

      Jurassic World: The Movie Exhibition Grand Opening Its Gates Video Play Button
      Jurassic World: The Movie Exhibition Grand Opening Its Gates

      JURASSIC WORLD: THE MOVIE EXHIBITION
      GRAND OPENING ITS GATES August 21st, 2021 AT NO.997, XUEYE 2ND ROAD, PUDONG NEW DISTRICT, SHANGHAI, CHINA

      Shanghai marks the third city in which Wanda Pictures, in partnership with Cityneon, a global experience entertainment company, has presented Jurassic World: The Movie Exhibition in China. Produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts, Jurassic World: The Movie Exhibition provides guests with a unique immersive experience based on one of the largest blockbusters in cinema history.

      WHAT:
      Wanda Pictures announces the grand opening of Jurassic World: The Movie Exhibition on August 21st, 2021.

      Jurassic World: The Movie Exhibition immerses audiences of all ages in settings inspired by the groundbreaking film franchise, Jurassic World, from Universal Pictures and Amblin Entertainment, blending real-world science and education with the very best in high-quality entertainment. This stunning experience is officially open to the public on the West Side of The River Mall, No. 997, Xueye 2nd Road, Pudong New District, Shanghai, China.

      WHEN & WHERE:
      Visitors can learn more about Jurassic World: The Movie Exhibition through Damai, Ctrip and Wanda WeChat mini Program.

      • Time & Date: 10:00—19:00 from August 21st, 2021 (entrance will be closed 1 hour earlier)
      • Place: No. 997, Xueye 2nd Road, Pudong New District, Shanghai, China
      • Official Sales Channels: Wanda WeChat mini Program, Damai, Ctrip

      * Notice: For more information or FAQs about tickets and COVID-19 precautions, please review the booking instructions on the ticketing platforms.

      Jurassic World: The Movie Exhibition occupies an area of about 2,700 square meters. At Jurassic World: The Movie Exhibition, visitors will feel as if they have entered the films as they walk through the world-famous Jurassic World gates and explore amazing interactive displays. Visitors will come face to face with a Velociraptor, stand under a towering Brachiosaurus, be in awe as they stand next to a life size Ankylosaurus, and then encounter the most fearsome of them all, the mighty Tyrannosaurus Rex fighting with the Carnotaurus. Guests will be able to imagine what it would have been like to walk among these breathtaking creatures and even come up close to the new additions, the Pachyrhinosaurus mother and juvenile and the Parasaurolophus adult debuting in China for the first time at the exhibition in Shanghai.

      The Jurassic Park and Jurassic World franchises have been entertaining audiences around the world with thrilling and awe-inspiring powerful stories and characters for more than 25 years – from film to video games and toys to rides at Universal theme parks. In fact, Universal Beijing Resort is scheduled to open this year as Universal’s newest theme park destination and will feature seven highly themed and immersive lands – including Jurassic World Isla Nublar. Guests of all ages will be able to explore Jurassic World Isla Nublar, an island of wonder and thrills where dinosaurs roam the Earth again. Universal Beijing Resort has taken the essence of this legendary film franchise and created a larger-than-life experience complete with attractions and adventures that have never been seen before. Guests will feel the power of the Tyrannosaurus Rex, Velociraptors, and the fearsome Indominus Rex at Jurassic World Isla Nublar.

      COVID-19 PRECAUTIONS:
      In strict accordance with the prevention efforts for COVID-19, the operation and management teams have worked diligently on a plan to ensure a safe consumer experience. The new health, safety and hygiene procedures will cover each step of a guest’s visit, including how they arrive, how they interact with other guests, and how they experience the exhibition.

      Key procedures at Jurassic World: The Movie Exhibition will cover three areas: screening, spacing and sanitization. These measures will include:

      • Guests and team members are required to wear face coverings and observe social distancing guidelines at all times while at Jurassic World: The Movie Exhibition
      • Guests and team members are required to have temperature checks upon arriving on-site; those with temperatures of 37.3℃ or greater will not be allowed to enter
      • Increased cleaning and disinfection of restrooms and other frequent “touch points”

      For information on COVID-19 Protection and Personal Travel Guidelines by the Shanghai Municipal Health Commission, please visit
      http://www.gd.gov.cn/gdywdt/zwzt/yqfk/ywjj/content/post_3105396.html

      Jurassic World: The Exhibition Extends Its North Texas Debut Until January 2, 2022
      Jurassic World: The Exhibition Extends Its North Texas Debut Until January 2, 2022

      DUE TO POPULAR DEMAND,
      JURASSIC WORLD: THE EXHIBITION
      EXTENDS ITS NORTH TEXAS DEBUT UNTIL JANUARY 2, 2022

      DALLAS, Texas (August 20, 2021) – Due to popular demand, Round Room Live and Cityneon announced JURASSIC WORLD: THE EXHIBITION will extend its North Texas run through January 2, 2022. The exhibition has been entertaining North Texans since it opened to rave reviews and sold-out crowds in Dallas on June 18, 2021 at Grandscape in The Colony. Now even more people will have the opportunity to experience this amazing event where guests are immersed into “Jurassic World” and able to interact with life-size dinosaurs. Tickets are available at www.JurassicWorldExhibition.com.

      “Jurassic World: The Exhibition roars into North Texas. EDITOR’S PICK!”
      Dallas Morning News

      “Most ‘technically advanced’ exhibition starring Jurassic World dinosaurs roars into town.”
      – Sean Giggy, WFAA

      “AN AMAZING EVENT FOR YOU AND THE FAMILY!”
      – Bonnie Curry, KLTY

      “YOU’RE TOTALLY GONNA DIG IT!”
      – Taryn Jones, CBS11

      “A DAZZLING DISPLAY OF DINOSAURS.
      An exciting, interactive exhibition. If you’ve ever imagined what it was like to walk among those
      breathtaking creatures, this exhibition is for you!”
      – Jo Ann Holt, Focus Daily News

      “When executing our vision to create a unique, family-friendly destination in North Texas, JURASSIC WORLD: THE EXHIBITION was a perfect fit. We are thrilled that they joined us and are deciding to stay at Grandscape through the end of the year. Having such an iconic brand for visitors of all ages embodies our vision and helps to create a true one-of-a-kind experience.” – Jeff Lind, President-Grandscape.

      JURASSIC WORLD: THE EXHIBITION is an immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the world-famous “Jurassic World” gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an up-close look at a Velociraptor, stand under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus Rex. Guests will be able to imagine what it would have been like to walk among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated Netflix original series, Jurassic World: Camp Cretaceous, from Universal, DreamWorks Animation and Amblin Entertainment.

      Information, including venue and ticketing details, can be found at JurassicWorldExhibition.com. JURASSIC WORLD: THE EXHIBITION — produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts — immerses audiences of all ages in settings inspired by the groundbreaking film franchise Jurassic World from Universal Pictures and Amblin Entertainment.

      “We are incredibly pleased with the popularity of Jurassic World: The Exhibition in Dallas, and we love seeing fans share their experiences with their friends and family,” said Michael Silver, President of Global Business Development for Universal Parks & Resorts.

      “Jurassic World: The Exhibition launched in June with astounding success and it’s heartening to see the amazing response from the public with sold-out tickets for the past two months – thank you for the incredible support!”, said Ron Tan, Executive Chairman & Group Chief Executive Officer of Cityneon Holdings. “We are so glad that Cityneon is able to bring this exhilarating adventure to all in Dallas through the rest of the year.”

      “We are really excited to see such an overwhelming response in North Texas,” said Stephen Shaw, Founder and Co-President of Round Room Live. “This exhibition has quickly become the must-see experience of the Summer with over 100,000 visitors to-date. We know Dallas-Fort Worth families will continue to enjoy the Exhibition through the holiday season.”

      The operation and management teams will continue to implement enhanced health and safety procedures for the operation of JURASSIC WORLD: THE EXHIBITION. Specific details can be found at JurassicWorldExhibition.com.

      Tickets to JURASSIC WORLD: THE EXHIBITION start at $29.50 for adults (16 years +) and $19.50 for youth (3- 15 years). Children two-years-old and younger are free with an accompanying parent. VIP packages are available, as well as special pricing for senior citizens and active military personnel. Group sales packages are available for groups greater than 10.

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for more than 25 years – from films and TV series, to video games and toys, to live action experiences and rides at Universal theme parks. Universal Orlando’s Islands of Adventure welcomed the new Jurassic World VelociCoaster on June 10th, creating a new species of roller coaster where guests will feel the rush of the hunt as they race alongside these nimble predators, twisting and soaring above the land and water. At Universal Studios Hollywood, guests experiencing Jurassic World – The Ride will come face-to-face with an all-new, extraordinarily realistic dinosaur – the Indominus Rex, injecting intense new thrills, excitement, and intrigue into an already dynamic ride.

      For more information about JURASSIC WORLD: THE EXHIBITION, visit JurassicWorldExhibition.com.

      Cityneon Holdings recognised as one of Singapore’s best-managed companies
      Cityneon Holdings recognised as one of Singapore’s best-managed companies

      Cityneon, a global experience entertainment company, has been honoured in the first-ever Deloitte’s Best Managed Companies Singapore Award, a recognition of private businesses that are building and leading successful and dynamic companies. This award was celebrated at a ceremony held at the Singapore Marriott Tang Plaza Hotel on 1 July 2021.

      The prestigious awards programme is held around the world in the Americas, Europe, Australia and China, and this year for the first time, it has been introduced in Singapore. There are four judging criteria for this award: strategy; capabilities and innovation; culture and commitment; and governance and financials.

      Prestigious winners
      Previous global winners include Haidilao International Holding Ltd from China, Morgan Mckinley from Ireland, Sun-Maid Growers of California from the US and Fisherman’s Market from Canada. The awards are judged by an independent jury, and expert coaches from Deloitte help shortlisted entrants to benchmark their company against some of the world’s top businesses.

      After rounds of rigorous assessing, Cityneon together with 4 other companies from diverse industries were awarded with this globally recognised mark of excellence by Deloitte for the first time in Singapore.

      Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings says, “We are humbled to receive this inaugural award. This award is only made possible with the sustained guidance of our Board of Directors, the assured trust of our current and new shareholders, the utmost dedication of the management team, members of Cityneon, and the unwavering support from all our global industry partners, bankers, and many others along the way all these years.”

      “It is this teamwork and resilience within Cityneon that possibly sets us apart from others to achieve what we initially thought was not possible — especially during the past months handling the COVID crisis, globally. Thank you once again to everyone who has kept the faith and are continuing this journey with Cityneon.”

      Building more IP exhibition sets
      Cityneon finished a round of private funding in April 2021, having raised S$235 million towards its continued growth and future plans. It is now working to build more of its successful IP exhibition sets under the studio IP partnerships and original artefact IP partnerships by the end of 2022.

      The company has secured the IP rights to two major historical artefacts and will present these in new global exhibitions. Machu Picchu and the Golden Empires of Peru will first open in Boca Raton, Florida in October 2021, while Ramses The Great and the Gold of the Pharaohs will be coming to Houston, Texas in November 2021.

      Cityneon also works with studios partners such as Universal Studios, Disney, Marvel, Lionsgate and Hasbro for the various exhibitions that have travelled to more than 50 cities around the world to date.

      The Group aims to engage with audiences in over 70 cities around the world and expects to welcome 10 million unique global visitors per year to visit their experiences worldwide by 2022.

      Last year, Cityneon acquired Animax Designs, a world-renowned and reputable animatronics company founded 30 years ago in Nashville, Tennessee to support the Group’s vision of creating unique, immersive and large-scale experiences through their engineering capabilities and cutting-edge animatronics technology.

      Ramses the Great Is Coming to Houston This Fall
      Ramses the Great Is Coming to Houston This Fall

      EGYPTIAN PHARAOH RAMSES THE GREAT earned his name for a reason. He ruled Egypt from 1279 to 1213 BCE and is arguably considered the most powerful pharaoh at a time.

      This fall, you can experience ancient Egypt through Ramses the Great and the Gold of the Pharaohs, a touring state-of-the-art museum experience premiering at the Houston Museum of Natural Science (HMNS). The 10-city global tour was produced by the HMNS in partnership with the Supreme Council of Antiquities of the Arab Republic of Egypt and produced in a joint venture by Cityneon and World Heritage Exhibitions.

      “This exhibition will be unlike anything you’ve ever seen,” said Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings, the brain trust behind the exhibition. “Visitors will not only walk among priceless relics of the great pharaoh but also experience the sights and sounds of the time through a cutting-edge virtual reality experience.”

      According to Tan, the exhibition will include 181 rare Egyptian artifacts. Visitors will be able to stroll among the colossal statues and ancient artifacts while learning about the life of Pharaoh Ramses. The exhibition will also include a multimedia recreation of the Battle of Kadesh, which is thought to be the largest chariot battle in history. Guests will uncover an incredible collection of artifacts on this journey, from ornate jewelry to animal mummies and sarcophagi. Additionally, the exhibition will welcome visitors by showing never-before-seen drone footage acquired with unprecedented access to many of Egypt’s most iconic locations, providing a dramatic panoramic view of Egypt and unique insight into the life of Ramses the Great.

      “We are privileged to announce this world premiere exhibition for the City of Houston,” said Museum President Joel Bartsch. “Our visitors can expect nothing short of a first-class, magnificent journey into the conquests of Ramses the Great and the wonderful antiquities born out of the talented artisans and builders of Egypt’s long and prosperous history.”

      For more information on the exhibition and tickets, visit here.

      World Premiere Exhibition, Machu Picchu and the Golden Empires of Peru, Announces Advance Tickets Now On Sale to the Public Video Play Button
      World Premiere Exhibition, Machu Picchu and the Golden Empires of Peru, Announces Advance Tickets Now On Sale to the Public

      World Premiere Exhibition, Machu Picchu and the Golden Empires of Peru,
      Announces Advance Tickets Now On Sale to the Public

      Purchase Advance Tickets by Visiting BocaRatonMuseum.org/Golden

      As Machu Picchu and the Golden Empires of Peru takes flight for the first time, massive crowds and tourists from around the world are expected during the inaugural stop of its global tour in South Florida this Fall at the Boca Raton Museum of Art. Eager fans can finally secure their coveted places in line for this once-in-a-lifetime experience. This combination of rarely seen, world-class museum artifacts alongside technological breakthroughs in virtual reality is unparalleled (watch the video announcing tickets on sale). The early access online ticket portal is now open to the public at BocaMuseum.org/Golden.

      Debuting October 16, 2021, audiences will discover an all-new, immersive museum experience that will transport visitors to the jewel of the Southern Hemisphere’s cradle of civilization, the Incan city of Machu Picchu ‒ voted one of the new seven wonders of the world. The exhibition will encompass the entire museum, including all galleries on both floors. This dazzling collection of ancient Peruvian artifacts features the most opulent collection of Andean gold to ever travel the globe.

      The experience will also feature the first-ever virtual reality expedition of Machu Picchu, recorded in 2020 during the unprecedented closure of the site during the pandemic. It was the first time in recent history this majestic City in the Sky was completely empty, filmed using state of the art drone-VR technology. These breathtaking virtual reality vistas of the mythical landmark, without any humans present, are a passageway for museum guests on an astonishing journey to this UNESCO World Heritage Site (watch a preview video here). The exhibition will start its limited run in South Florida before leaving the U.S. and embarking on a multi-country tour. Ticket prices start at $19.95. The Boca Raton Museum of Art is perfectly located near the tourism destinations of Miami, Palm Beach and Fort Lauderdale.

      Cityneon presents the exhibition with support from the Government of Peru, the Peruvian Ministry of Culture, and in partnership with Inkaterra Asociación. Many of these stunning 192 priceless artifacts are from royal tombs, including spectacular objects that belonged to noble Andean lords, and have never-been-seen before out of Peru. The collection is on loan from Museo Larco in Lima, Peru, and Museo de Sitio Manuel Chávez Ballón in Aguas Calientes, Peru. Thousands of patrons have already reserved museum memberships that feature special access for families and additional benefits. Follow #BocaStrikesGold on social media for ongoing announcements about special events.

      “It is an honor to be chosen as the first museum destination that launches the global tour of Machu Picchu and the Golden Empires of Peru, and to partner with such esteemed cultural institutions to bring this exhibition to the United States,” said Irvin Lippman, Executive Director of the Boca Raton Museum of Art. “We look forward to introducing South Florida and the world to the wonders of Machu Picchu and the power and beauty of the Inca civilization for what promises to be a memorable exhibition.”

      Guided throughout the exhibition by Ai Apaec, a mythical Andean hero, visitors will gain a window into transformation through the forces of nature that result in his death and subsequent rebirth. In this exotic land nothing is fixed and beings can change from one form to another. Throughout this dramatically staged expedition, the sounds of roaring jaguars, screaming macaws, and torrential rainfall surround visitors as they unravel the mysteries of Andean cosmology and marvel at the sophistication of Andean artists. “At this once-in-a-lifetime exhibition, visitors will have the opportunity to come face-to-face with history in a whole new way,” said Executive Chairman & Group Chief Executive Officer of Cityneon, Ron Tan. “We are excited to provide the chance for guests to encounter the ancient cultures who lived in this impressive fortress 7,000 feet above sea level in the Andes Mountains.” Nestled in a cloud forest, this great Inca Empire’s enduring symbol of architectural prowess is protected by twin sacred mountains and is invisible from below. Further adding to its unrivaled beauty, the flourishing landscape of Machu Picchu has restored much of the original biodiversity that it enjoyed in Incan times through a recent reforestation initiative.

      Visitors will behold the marvels of engineering that sheltered a truly spiritual civilization and the ornate riches they once cherished. Rivaled only by Ancient Egypt in longevity and by the Roman Empire in engineering, Andean societies dominated a substantial segment of South America for over 3,000 years straight through the reign of the Incan Empire. Machu Picchu and the Golden Empires of Peru will showcase Peruvian culture’s rich histories and traditions to the public like never before.

      “As we get closer to launching the premiere engagement, our team is truly excited to share this world class production with South Floridians,” stated President of World Heritage Exhibitions, Anthony Tann. “We’ve been working around the clock to bring to the South Florida one of the most awe-inspiring exhibitions to ever tour the world. With a combined 50-years in this business, we’ve never seen a production quite like this. Beyond the stunning collection of Peruvian artifacts courtesy of Museo Larco and Museo de Sitio Manuel Chávez Ballón, the team at Virtual Worlds delivered a virtual reality experience that will make you feel as though you are walking through the stone fortress at Machu Picchu.

      World Premiere of Ramses the Great and the Gold of the Pharaohs to Open in November at Houston Museum of Natural Science Video Play Button
      World Premiere of Ramses the Great and the Gold of the Pharaohs to Open in November at Houston Museum of Natural Science

      Priceless Ancient Egyptian Artifacts to Debut in Houston
      World Premiere of Ramses the Great and the Gold of the Pharaohs to Open in November at Houston Museum of Natural Science.

      HOUSTON (August 12, 2021) – It is no secret that Egypt boasts a rich history of masterful rulers, but there is one name that reverberates through time like no other…Ramses the Great. Considered one of the most celebrated builders of Egypt, this visionary pharaoh expanded borders, brokered the world’s first peace treaty, and became a symbol of achievement to which all who followed would measure themselves. Now the relics that carry his name will inspire millions through an all-new touring collection. Cityneon, in partnership with World Heritage Exhibitions, Houston Museum of Natural Science, and the Supreme Council of Antiquities of the Arab Republic of Egypt has announced a brand-new, state-of-the-art museum experience exploring the life of Ramses. The 10-city global tour of Ramses the Great and the Gold of the Pharaohs is set to open November 20, 2021 in its world premiere engagement at Houston Museum of Natural Science.

      “We are thrilled to bring this exquisite collection to the world,” said Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings, the brain trust behind the exhibition. “Our partners at World Heritage Exhibitions have perfectly captured our vision to highlight the vast impact of Ramses on the historical development of Egypt. This exhibition will be unlike anything you’ve ever seen. Visitors will not only walk among priceless relics of the great pharaoh but also experience the sights and sounds of the time through a cutting-edge virtual reality experience. This spectacular exhibition will feature 181 rare Egyptian artifacts; the most impressive collection of artifacts on Ramses II to ever leave Egypt. We are honored to have the opportunity to unveil these rare treasures at such an esteemed institution as the Houston Museum of Natural Science. We are eager for the museum-goers across Texas and the world to immerse themselves in this tremendous time in history.”

      As visitors walk among real colossal statues, they will explore many of the world’s most treasured riches and discover the most significant stories about Ramses and life in Egypt, including Ramses’ military victories. The exhibition showcases a dynamic, multimedia re-creation of Ramses’ triumph at the Battle of Kadesh, perhaps the largest chariot battle ever fought. On this captivating journey through the exhibition, guests will uncover a stunningly preserved collection of artifacts, including sarcophagi, animal mummies, magnificent jewelry, spectacular royal masks, exquisite amulets, and ornate golden treasures of the tomb, showcasing the superb workmanship of Egyptian artists.

      “This exhibition brings a level of production unmatched by any international touring museum exhibition that’s on display today,” stated World Heritage Exhibitions President, Anthony Tann.

      “Cityneon continues to bring world-class experiences to folks across the globe, and we are proud to partner with them once again to bring Ramses the Great and the Gold of the Pharaohs to market. This is an unprecedented exhibition that museum patrons near and far are not going to want to miss.”

      A once-in-a-lifetime experience, Ramses the Great and the Gold of the Pharaohs is set to the stage of remarkable Egyptian landmarks through never-before-seen drone footage acquired with unprecedented access to many of Egypt’s most iconic locations. Guests begin their expedition through a 120-degree curved HD projection screen, providing a dramatic panoramic view of Egypt and unique insight into the life of Ramses the Great, also known as Ramses II. After viewing the entry video, visitors will be immersed in surround-sound audio choreographed with programmed lighting. They will further explore the life of Ramses and the 19th Century surprise discovery of his mummified remains.

      “We are privileged to announce this world premiere exhibition for the City of Houston” said Museum President Joel Bartsch. “We are thrilled in our partnership with Cityneon and World Heritage Exhibitions to debut this impressive museum exhibition here at the Houston Museum of Natural Science. Our visitors can expect nothing short of a first-class, magnificent journey into the conquests of Ramses the Great and the wonderful antiquities born out of the talented artisans and builders of Egypt’s long and prosperous history.”

      Ramses’ tomb was ransacked by robbers and the world believed his mummy and treasures were lost forever. But the legend of the great pharaoh only increased over the centuries. At the exhibition, visitors will explore the dramatic 1881 re-discovery of a mummy cache in a hidden tomb, where Ramses was found among long-lost royal mummies.

      “It is vital that Egypt share our historic treasures in exhibitions such as this” remarked Egypt’s Secretary-General of the Supreme Council of Antiquities, Dr. Mostafa Waziri, who was on-site in Houston for the announcement. “Beyond the benefit of generating funding to protect and restore these artifacts, they additionally act as Egypt’s ambassadors to the world. Houston Museum of Natural Science is the perfect setting to introduce this all-new exhibition. Not only is this museum a world-class institution, but Ramses the Great and the Gold of the Pharaohs further augments the beautiful collection of Egyptian artifacts already on display at the institution. Guests who have enjoyed the facility’s Hall of Egypt over the years will now have the chance to expand their curiosity with a brand-new exhibition centered on one of Egypt’s most notorious rulers in Ramses the Great.”

      “Ramses II is considered to be the greatest king to ever rule Egypt” championed former Egyptian Minister of Antiquities and notable Egyptian archaeologist Dr. Zahi Hawass. “Many of the structures and artifacts that we’ve used to trace the history of Egypt were created as a result of Ramses the Great. This exhibition will illuminate the pivotal moments that earned the great pharaoh his place in history while bringing visitors face-to-face with beautiful Egyptian artifacts.”

      The exhibition will also feature an immersive virtual reality experience depicted in a whirlwind tour of arguably Ramses’ most impressive monuments, the temples of Abu Simbel and Nefertari’s Tomb. The experience is led by the ghostly incarnation of Ramses’ illustrious wife, Nefertari, as she attempts to make it back to the afterlife and her loving husband. Along the way, Nefertari will share how Ramses transformed Egypt as a general, architect, and custodian of the ancient Egyptian religion. In cinematic motion chairs, viewers will fly through temples, sandstorms, and even come face-to-face with Ramses’ mummy in this electrifying animated journey.

      Ramses the Great and the Gold of the Pharaohs opens November 20th at Houston Museum of Natural Science. Tickets are on sale now and start at just $27.00. Visit HMNS.org for tickets and information.

      Cityneon Holdings Awarded Deloitte’s Best Managed Companies Singapore Award 2021
      Cityneon Holdings Awarded Deloitte’s Best Managed Companies Singapore Award 2021

      13 July 2021 – Cityneon Holdings was recognised as an inaugural winner of Singapore’s Best Managed Companies awards program at a ceremony held on 1st July 2021 at the Singapore Marriott Tang Plaza Hotel.

      Deloitte’s Best Managed Companies Singapore Award 2021 is a prestigious and well-regarded business award program for private businesses across the world. This award celebrates private businesses that are building and leading successful, growing, and dynamic companies. The awards are held globally in the Americas, Europe, Australia, China and now Singapore and across Southeast Asia. Cityneon was judged a winner based on the Best Managed evaluation framework containing 4 judging criteria, namely, strategy, capabilities and innovation, culture and commitment, and governance and financials.

      Past winners of this prestigious award include Haidilao International Holding Ltd — the largest hotpot chain in China with over 900 international chain restaurants, Morgan Mckinley — a global professional services recruitment consultancy from Ireland, Sun-Maid Growers of California — the producer of one of the most iconic snacks from the US, and Fisherman’s Market — a vertically integrated seafood company with over 70 years of experience in the seafood industry.

      This year’s shortlisted entrants for the Best Managed Companies Awards were judged by an independent jury and worked with expert coaches from Deloitte to benchmark their company against some of the best and most progressive companies in the world. After rounds of rigorous assessing, Cityneon, together with education provider KinderWorld International Group, construction company Lian Beng Group, beauty and luxury services provider Luxasia, advanced manufacturer NanoFilm Technologies International Limited and retailer OSIM International were awarded this globally recognised mark of excellence by Deloitte. NanoFilm Technologies International Limited was recently listed on the Singapore Stock Exchange (SGX) in October 2020 and is now of market capitalisation of around S$1.7 billion.

      Mr. Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings said, “We are humbled to receive this inaugural award. This award is only made possible with the sustained guidance of our Board of Directors, the assured trust of our current and new shareholders, utmost dedication of the management team, members of Cityneon, and the unwavering support from all our global industry partners, bankers, and many others along the way all these years. It is this teamwork and resilience within Cityneon that possibly sets us apart from others to achieve what we initially thought was not possible — especially during the past months handling the COVID crisis, globally. Thank you once again to everyone who has kept the faith and are continuing this journey with Cityneon.”

      Cityneon is a global experience entertainment company that seeks to capture the imagination of their visitors and deliver compelling experiences that leave lasting memories. Their strong relationships with global investors, international studios such as Disney, Marvel, Hasbro, Universal, Lionsgate and 20th Century, and also foreign governments for their original artefacts IP experiences — ancient civilization Machu Picchu from Peru and Ramses the Great (Ramses II) from Egypt, enable the company to bring to life unique experiences like none other, all around the world.

      In April 2021, amidst the daunting prospects of the COVID-19 pandemic, Cityneon concluded a round of private funding with remarkable success, raising S$253 million for plans that include building more of its various intellectual property (IP) exhibition sets under the Studio IP partnerships and original artefact IP partnerships by the end of 2022.

      Securing the IP rights to two major historical artefacts, the Company will introduce these upcoming international exhibitions — Machu Picchu and the Golden Empires of Peru in Boca Raton, Florida, and Ramses The Great and the Gold of the Pharaohs in Houston, Texas. These two experiences are slated to welcome visitors in October and November 2021, respectively.

      Other IP rights that the Group holds include partnerships with 20th Century Studios for Avatar: The Exhibition, Universal Studios for Jurassic World: The Exhibition, Marvel for Avengers S.T.A.T.I.O.N., Lionsgate for The Hunger Games: The Exhibition and Hasbro for Transformers Autobot Alliance. Altogether, Cityneon holds exclusive IP rights for five of the biggest box office hits worldwide and two original artefacts IP from Peru and Egypt. Among them, five permanent and touring sets are expected in the United States, six sets will tour China, and another few sets will be providing unparalleled experiences to visitors from the other parts of the globe.

      Even with all these exciting plans already lined up, Cityneon continues to transform as it looks toward acquiring more Hollywood and artefact IPs, and further announcements on new IP verticals can be expected as the Group is seeking more entertainment opportunities to leverage on.

      With the aim of reaching more than 70 cities and 10 million unique visitors worldwide by 2022, Cityneon will continue to push forward and become the leading provider of exhibition entertainment experiences across the world.

      Jurassic World: The Movie Exhibition has landed in Shanghai, Tickets pre-sale started
      Jurassic World: The Movie Exhibition has landed in Shanghai, Tickets pre-sale started

      Jurassic World: The Movie Exhibition has landed in Shanghai, Tickets pre-sale started

      Tickets are now on sale for Jurassic World: The Movie Exhibition opening in Shanghai on August 1st. The announcement was made today at the press conference held at the River Mall, Shanghai, China.

      Shanghai marks the third city in China in which Wanda Pictures, in partnership with Cityneon, a global experience entertainment company, brought to life the Jurassic World: The Movie Exhibition in China.

      Produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts, Jurassic World: The Movie Exhibition is a unique immersive experience based on one of the largest blockbusters in cinema history, and will officially open on August 1st to the public on the West Side of The River Mall, No. 997, Xueye 2nd Road, Pudong New District, Shanghai, China. The early bird ticket pre-sale is from July 8th to July 31st, 2021.

      This stunning experience, at approximately 2,700 square meters, immerses audiences of all ages in settings inspired by the blockbuster Jurassic World film franchise, from Universal Pictures and Amblin Entertainment, blending real-world science and education with the very best in high-quality entertainment.

      Visitors can walk through the world-famous Jurassic World gates and explore amazing interactive displays. Fans will come face-to-face with a Velociraptor, stand under a towering Brachiosaurus, be in awe as they stand next to a life-sized Ankylosaurus, and then encounter the most fearsome of them all, the mighty Tyrannosaurus rex fighting with a Carnotaurus.

      The Jurassic Park and Jurassic World franchises have been entertaining audiences around the world with thrilling and awe-inspiring stories and characters for more than 25 years – from film to video games and toys to rides at Universal theme parks. In fact, Universal Beijing Resort is scheduled to open this year as Universal’s newest theme park destination and will feature seven highly themed and immersive lands – including Jurassic World Isla Nublar. Guests of all ages will be able to explore Jurassic World Isla Nublar, an island of wonder and thrills where dinosaurs roam the Earth again. Universal Beijing Resort has taken the essence of this legendary film franchise and created a larger-than-life experience complete with attractions and adventures that have never been seen before. Guests will feel the power of the Tyrannosaurus rex, Velociraptors, and the fearsome Indominus rex at Jurassic World Isla Nublar.

      In strict accordance to the prevention efforts for COVID-19, the operation and management teams have worked diligently on a plan to ensure a safe consumer experience. The new health, safety and hygiene procedures will cover each step of a guest’s visit, including how they arrive, how they interact with other guests and how they experience the exhibition.

      New procedures at Jurassic World: The Movie Exhibition will cover three areas: screening, spacing and sanitization. Key measures will include:

      • Guests and team members are required to wear face coverings and observe social-distancing guidelines at all times while at Jurassic World: The Movie Exhibition.
      • Guests and team members are required to have temperature checks upon arriving on-site; those with temperatures of 37.3℃ or greater will not be allowed to enter.
      • Increased cleaning and disinfection of restrooms and other frequent “touch points”

      For information on COVID-19 Protection and Personal Travel Guidelines by the Shanghai Municipal Health Commission, please visit
      http://www.gd.gov.cn/gdywdt/zwzt/yqfk/ywjj/content/post_3105396.html

      The pre-sale is a limited early-bird offering! Visitors can purchase from Ctrip, Damai, or Wanda WeChat mini Program in advance. The Early-bird Tickets’ booking price is RMB 99 / per person (full price thereafter will be RMB 228 /per person), with tickets scheduled valid from August 1, 2021 till December 31, 2021. As a reminder, the deadline for Early-bird Tickets sales is July 31, 2021. Visitors will be required to present valid identification identity documents.

      • Time & Date: 10:00—19:00 from August 1st, 2021 (entrance will be closed 30 minutes earlier)
      • Place: No. 997, Xueye 2nd Road, Pudong New District, Shanghai,China
      • Official Sales Channels: Wanda WeChat mini Program, Ctrip, Damai

      * Notice: For more information or FAQs about tickets and COVID-19 precautions, please review the booking instructions on the ticketing platforms.

      Clear strategy, strong corporate culture, among traits of best managed firms: Deloitte
      Clear strategy, strong corporate culture, among traits of best managed firms: Deloitte

      SINGAPORE – A clear strategy, strong culture, corporate social responsibility and being innovative are hallmarks of the best managed companies, said Deloitte Singapore on Thursday (July 1).

      Chief executive Cheung Pui Yuen told the firm’s inaugural awards ceremony for some of the country’s best managed companies: “After an incredibly challenging year for many businesses, it is more important than ever to support and recognise the great leadership and tenacity that Singapore-based companies are applying.

      “The winning companies have clearly defined organisational purpose and demonstrated tenacity to remain competitive.”

      The event at the Singapore Marriott Tang Plaza Hotel recognised six firms for their organisational success and contributions to their respective industries and the economy.

      The awards programme assessed top privately owned Singapore companies with annual revenue exceeding US$25 million (S$33.6 million).

      These refer to firms where the majority share of the company is still held privately directly or indirectly, even if some are listed firms.

      Judges weighed up their quality of management in areas such as strategy, capabilities and innovation, and culture and commitment, as well as governance and financial performance.

      They also looked at a company’s diversity and inclusion, corporate social responsibility and environmental initiatives, as well as digital transformation, customer-centric strategies and incentive-based innovations programmes.

      The six winners were entertainment firm Cityneon Holdings, education provider KinderWorld International Group, construction company Lian Beng Group, beauty and luxury services provider Luxasia, advanced manufacturer NanoFilm Technologies International and retailer OSIM International.

      The Deloitte awards were a first for Singapore, but the accounting giant has run them in 37 countries for more than 25 years.

      Mr Richard Loi, South-east Asia and Singapore Deloitte private leader, noted that the winning companies proved that longevity is about sound management even when faced with tough times.

      “Despite economically challenging times, we see private companies seizing opportunities to evaluate their business models, from customer engagement and delivery methods to talent attraction and advancing their digital journeys,” he added.

      “Progressive customer-engagement programmes, diversified product portfolios and investment in research and development are also highly regarded, as well as initiatives that focus on corporate culture and people.”

      Companies had to go through an application process and a two-hour lab session with Deloitte to be considered for the awards. Employee surveys were also taken into account.

      The six winning firms will get a globally recognised mark of excellence and gain access to business forums and sessions.

      Singapore International Chamber of Commerce chief executive Victor Mills, who was one of the judges, said: “(Corporate) culture is key for the simple reason that it enables commercial success in a sustained way.

      “If you don’t get your culture right, you’re not going to have engaged teams to implement your business strategy and achieve your business goals.”

      Fellow judge Ng Jiak See, Deloitte Asia-Pacific financial advisory leader, added that corporate social responsibility is not just about doing the right thing, but a good business decision.

      “It helps you to build your brand and retain the right people. The next generation wants to work for organisations that have the right purpose.”

      Best managed companies

      • Entertainment firm Cityneon Holdings
      • Education provider KinderWorld International Group
      • Construction company Lian Beng Group
      • Beauty and luxury services provider Luxasia
      • Advanced manufacturer NanoFilm Technologies International
      • Retailer Osim International

      Source: The Straits Times © SPH Media Limited. Permission required for reproduction. 

      Six local firms recognised in Deloitte’s inaugural Singapore’s Best Managed Companies awards
      Six local firms recognised in Deloitte’s inaugural Singapore’s Best Managed Companies awards

      SIX local enterprises were recognised as Singapore’s Best Managed Companies in the first local edition of Deloitte’s global Best Managed Companies awards programme.

      In a ceremony at the Singapore Marriott Tang Plaza Hotel on Thursday, Cityneon Holdings, KinderWorld International Group, Lian Beng Group, LUXASIA, Nanofilm Technologies International and OSIM International were presented with the awards for their organisational success and contribution to their industries and the economy.

      The Singapore’s Best Managed Companies awards programme was launched in December 2019 and evaluates top privately-owned Singapore companies with annual revenues of US$25 million, building on 25 years of observed practice from Deloitte’s global awards programme that has been rolled out in 37 countries.

      While some of the companies recognised are publicly listed, they were eligible for the programme as Deloitte assessed their majority shareholding to still be privately held, either directly or indirectly.

      The programmes use a proven evaluation process to assess the businesses’ quality of management in areas including strategy, capabilities and innovation, culture and commitment, as well as governance and financials.

      Eligible firms’ business strategy and operations are analysed and benchmarked against an evaluation framework applied to the 1,000-strong community of best managed private companies across the world.

      “After an incredibly challenging year for many businesses, it is more important than ever to support and recognise the great leadership and tenacity that Singapore-based companies are applying,” said Cheung Pui Yuen, chief executive officer of Deloitte Singapore.

      “The winning companies have clearly defined organisational purpose and demonstrated tenacity to remain competitive,” he added, noting that these values are central in the Best Managed Companies programme.

      Richard Loi, Deloitte private leader for South-east Asia and Singapore, said Deloitte has seen private companies evaluating their business models in areas ranging from customer engagement and delivery methods to talent attraction and their digital journeys.

      “The winning companies have shown great resilience in their respective fields, proving that longevity is about sound management even when faced with adversity,” he said.

      The companies were judged by a panel of business and academia representatives. This year, the jury members were Victor Mills, chief executive of the Singapore International Chamber of Commerce; Daniel Simonovich, professor of strategy at INSEAD; and Ng Jiak See, financial advisory leader at Deloitte Asia Pacific.

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      Deloitte announces winners of the inaugural Singapore’s Best Managed Companies awards program Video Play Button
      Deloitte announces winners of the inaugural Singapore’s Best Managed Companies awards program

      Singapore, 1 July 2021 – Six private enterprises were recognised as inaugural winners of Singapore’s Best Managed Companies awards program at a ceremony held today at the Singapore Marriott Tang Plaza Hotel. Singapore’s Best Managed Companies awards program recognises top privately-owned Singapore companies with annual revenues over USD25 million for their organisational success as well as contribution to their industry and to the economy.

      The Singapore awards are derived from Deloitte’s global Best Managed Companies awards programs – a well-regarded international awards program that applies a proven evaluation process to assess the businesses’ quality of management in areas including strategy, capabilities and innovation, culture and commitment, as well as governance and financials. The evaluation of the Singapore awards is based on more than 25 years of observed practice from the global awards program that has been rolled out to 37 countries worldwide.

      Cheung Pui Yuen, Chief Executive Officer of Deloitte Singapore, said: “After an incredibly challenging year for many businesses, it is more important than ever to support and recognise the great leadership and tenacity that Singapore-based companies are applying. The winning companies have clearly defined organisational purpose and demonstrated tenacity to remain competitive. These values are central in the Best Managed Companies program rewards, and we are pleased to celebrate the winners of our inaugural awards here in Singapore.”

      Companies who are eligible for this awards program are shortlisted and undergo a rigorous and independent process that evaluates their management skills and practices. This includes having their business strategy and operations analysed and benchmarked against an evaluation framework that is applied to the 1000-strong community of best managed private companies across the world. Business leaders then use the process to sharpen strategies and derive valuable insights to help them set projections to optimise business growth.

      “Despite economically challenging times, we see private companies seizing opportunities to evaluate their business models from customer engagement and delivery methods, to talent attraction and advancing their digital journeys,” said Richard Loi, Southeast Asia and Singapore Deloitte Private Leader. “The winning companies have shown great resilience in their respective fields, proving that longevity is about sound management even when faced with adversity.”

      In a turbulent year, the winners attribute their success to being agile and innovative; maintaining a strong balance sheet and focusing on their people.

      Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings said, “We are humbled to receive this inaugural award – thank you, Deloitte. This award would not be possible without the dedicated leadership of our Board of Directors, our current and new shareholders’ trust in us, the utmost dedication of our management team, members of Cityneon, and the unwavering support from all our global industry partners, bankers, and many others all these years. We believe that Cityneon’s strong teamwork and resilience sets us apart from other companies in achieving what had been initially unthinkable – especially during the past months in dealing with the global pandemic. Once again, thank you to all who have kept the faith with Cityneon and continue to support us on this journey.”

      Ricky Tan, Chairman & CEO of KinderWorld International Group said, “Winning the Best Managed Companies award is a testament to our business model, operational excellence, staff development and commitment towards sustainability. Despite the COVID-19 pandemic being a challenge for businesses globally, we remain confident of our journey ahead and look forward to identify more business opportunities in the near future.”

      Ong Pang Aik, Chairman & Managing Director of Lian Beng Group Ltd said, “We are proud to be an inaugural winner of Singapore’s Best Managed Companies award. The award affirms the success of our diversified business model and consolidates our position as a leading construction group in Singapore. We will continue to build on our capabilities to deliver the best services and create sustainable value for our stakeholders.”

      Dr Wolfgang Baier, Group CEO of LUXASIA said, “This award is a compelling endorsement of our transformation efforts, investments, and results achieved over the last 5 years. This success is due to our open ‘One Team’ culture shared by more than 2000 talents across 15 markets. We were able to merge professional management expertise and deep digital capabilities, with LUXASIA’s core entrepreneurial spirit and luxury excellence spanning over 4000 points-of-sale. This prestigious recognition by Deloitte, especially after its rigorous assessment, is testament to our relentless drive in building the leading beauty omni-distribution platform in Asia Pacific.”

      Dr Shi Xu (史旭), Founder and Executive Chairman of Nanofilm Technologies International Limited, said, “We are delighted and honoured to be conferred this prestigious award, which underscores our gold standard in Environmental, Social and Corporate Governance as the leading nanotechnology solutions provider. At Nanofilm, we like to think our management team as our heart, while technology is our brain, working together with all the other vital organs that make up our business to ensure success. This award would not have been possible without the passionate and dedicated team driving Nanofilm. A sincere thanks to the management team and all staff who truly embodies what Nanofilm is today and what it hopes to achieve for the future.”

      Charlie Teo, CEO of OSIM International Ltd said, “It is an honour for OSIM and our team to be recognised in Singapore’s Best Managed Companies 2021 winners’ list. Over our 40-year history, our people have always been the critical core that enables us to pursue our vision – allowing us to remain a leader in the health and wellness industry. While the past year has caused widespread disruptions to businesses and individuals, we have retained our core philosophy of ‘challenging your spirit to do your best’. Collectively, we have worked tirelessly to rise above these challenges, and pulled together to consistently innovate and transform our operations and approaches. Ultimately, remaining steadfast in our commitment to the brand’s vision of empowering healthier lives and transforming wellness mindsets for the better across the world.”

      An independent judging panel comprising business and academia representatives determined the winners based on the leading practices of Best Managed Companies. This year’s jury members are Mr Victor Mills, Chief Executive, Singapore International Chamber of Commerce; Professor Daniel Simonovich, Professor of Strategy, INSEAD; and Ms Ng Jiak See, Financial Advisory Leader, Deloitte Asia Pacific.

      Most ‘technically advanced’ exhibition starring Jurassic World dinosaurs roars into town Video Play Button
      Most ‘technically advanced’ exhibition starring Jurassic World dinosaurs roars into town

      The exhibit, now open in The Colony, features multiple lifelike dinosaurs.

      If you’ve ever seen any of the Jurassic Park movies, then you know it’s probably not a good idea to bring dinosaurs back to life.

      But they have.

      Jurassic World: The Exhibition is now open at The Grandscape in The Colony.

      The exhibit allows guests to walk through settings from the Jurassic World movies. Animatronic dinosaurs of all shapes and sizes, including the T-Rex, are around every corner.

      “They have been known to get hungry sometimes,” joked Michael Silver, president of global business development for Universal Parks & Resorts.

      There are all sorts of creatures to chew you up and spit you out, and their DNA was engineered by the same people who brought the dinosaurs at Universal’s theme parks to life.

      Michael Mattox is the chief operations officer and chief technical officer for Victory Hill Exhibitions, and his team spent a year and a half bringing these dinosaurs to life so they could tear you apart.

      Actually, the show is quite family and kid-friendly and although the dinosaurs aren’t real, they sure do look like it.

      “There’s no exhibition out there that’s as technically advanced as this one is,” Mattox said.

      The exhibition has been all over the world, but it hasn’t been in North America in nearly four years.

      This marks the dinosaurs’ return to our continent, and Texas is the first place they decided to let them loose.

      “As they say, everything’s bigger in Texas,” Mattox said.

      It doesn’t get much bigger than an Indominus Rex snatching a side of beef out of the air, which is something you’ll see in the exhibit.

      They say it’s the closest you’ll ever come to living dinosaurs, but don’t be so sure of that.

      If there’s anything we know about dinosaurs or nature, it’s that life finds a way.

      For more information on Jurassic World: The Exhibition, click here.

      Dinosaurs Come To Life At Jurassic World: The Exhibition
      Dinosaurs Come To Life At Jurassic World: The Exhibition

      “Jurassic World: The Exhibition” opened to welcome eager fans June 18 at Grandscape in The Colony. Tickets are selling fast for this dazzling display of dinosaurs, presented by Round Room Live and Cityneon. For ticket information, visit JurassicWorldExhibition.com.

      The exciting, interactive exhibition is produced in conjunction with Universal Parks & Resorts. Visitors of all ages are immersed into 20,000 square feet of settings inspired by the groundbreaking film franchise, Jurassic World from Universal Pictures and Amblin Entertainment.

      “We are delighted to launch in Dallas, and to bring this Exhibition to cities across the U.S. and Canada,” said Stephen Shaw, Founder and Co-President of Round Room Live. “Families will be amazed and beyond entertained by this incredible experience.”

      Jurassic World: The Exhibition

      The exhibition allows visitors to walk through the world-famous “Jurassic World” gates. There they can encounter life-sized dinosaurs and explore richly themed environments. Guests may take up-close looks at a Velociraptor, stand under a towering Brachiosaurus, and (if you’re brave enough) encounter the fearsome Tyrannosaurus Rex.

      If you’ve ever imagined what it was like to walk among those breathtaking creatures, this exhibition is for you! Younger guests will enjoy interacting with new baby dinosaurs like “Bumpy” from the Netflix series, Jurassic World: Camp Cretaceous, from Universal, DreamWorks Animation and Amblin Universal.

      Universal Resorts

      Universal Resorts President of Global Business Development Michael Silver said, “What excites us about JURASSIC WORLD: THE EXHIBITION is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the films and delivered to a location near them. Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the blockbuster franchise.”

      The Jurassic World franchise has been entertaining generations of fans around the world for 25 years, – from films and TV series to video games and toys. Live action experiences and rides at Universal theme parks, like Universal Orlando’s Islands of Adventure, where the Jurassic World VelociCoaster just opened, are also part of the Jurassic World universe.

      Jurassic World Alive Players

      Fans at the Exhibition have an exclusive opportunity while playing Jurassic World Alive, the location-based AR mobile game. Players visiting the North Texas exhibition who open the game on their devices can locate an exclusive JURASSIC WORLD: THE EXHIBITION incubator. These capsules contain valuable resources as an in-game reward. Players with AR-enabled devices can then snap a picture or take a video of a dinosaur using the game’s AR feature and post to their social media channels using the #JurassicWorldAlive hashtag.

      Cityneon’s Executive Chairman and Group CEO, Ron Tan said, “Combining state of the art technology and proprietary animatronics, JURASSIC WORLD: THE EXHIBITION had impressed global audiences from the US, Australia, France, Spain, Korea, China and more. We are confident that JURASSIC WORLD: THE EXHIBITION will continue to exhilarate and entertain families throughout North America.”

      All Exhibition activities will be in accordance with CDC guidelines. Visit the CDC website at cdc.gov/covid19 for the latest guidelines. Tickets start at $29.50 for adults (16 years +) and $19.50 for youth (3- 15 years). Children two-years-old and younger are free with accompanying parent. VIP packages are available, as well as special pricing for Senior citizens and military. Group sales packages are available for groups greater than 10. For more information, visit JurassicWorldExhibition.com.

      Temasek’s SeaTown seeks global opportunities for $1b private capital fund
      Temasek’s SeaTown seeks global opportunities for $1b private capital fund

      Temasek Holdings-backed investment firm SeaTown Holdings has set up a $1-billion private capital fund to invest in growth-stage opportunities globally, a senior executive told DealStreetAsia. The Singapore state investor is the sole LP in the fund.

      According to Eddie Ong, SeaTown’s deputy chief investment officer and managing director for private investments, SeaTown Private Capital Fund began deploying in January this year and has made five investments to date, comprising one-quarter of its corpus.

      Its Southeast Asian investments are GoTo, the Indonesian combo of unicorns Gojek and Tokopedia; and Cityneon Holdings, a Singapore experience entertainment firm which raised S$235 million ($177 million) in April. Pavilion Capital, EDBI, Qatar’s Doha Venture Capital, and financial institutions and family offices in Singapore and China also invested in Cityneon.

      SeaTown’s other investments are a coffee chain with operations in Europe and the US, a European footwear firm, and a US software solutions firm catering to warehousing and storage businesses.

      Ong says SeaTown is sector-agnostic in its investments, and typically writing cheques of $30-100 million each in growth-stage, pre-IPO companies. The firm also opportunistically looks at buyouts and buy-and-build platforms. It is open to taking minority stakes or participating within majority positions in a consortium with co-investors.

      “We do see a number of interesting opportunities based on our pipeline, such as traditional businesses which may need to be spun out because they operate under a larger conglomerate and may not be optimally run,” Ong tells DealStreetAsia in an interview.

      “Closer to home, we see Singapore companies venturing overseas introducing new concepts and ideas that are taking advantage of COVID-driven themes like domestic-driven tourism,” he adds.

      Seeking external LPs
      SeaTown is a subsidiary of Seviora Holdings, a newly-formed entity combining Temasek’s four existing asset management companies, Azalea Investment Management, Fullerton Fund Management Company, InnoVen Capital, and SeaTown Holdings International.

      Seviora Holdings was overseeing S$75 billion ($55 billion) worth of assets under management (AUM) when the announcement regarding its establishment was made in October last year.

      Separately, SeaTown also runs a $1 billion private credit fund which launched in December 2019. This fund has a 4+2-year fund life and dedicates about 70-80% of its portfolio to Asia Pacific opportunities.

      According to Ong, roughly half of the fund has already been deployed to date. Similar to its private capital fund, it is also sector agnostic, and considers aspects like Environmental and Social Governance (ESG) factors under an inhouse ESG framework.

      While both funds are still fully invested by Temasek at both the GP and LP levels, Ong shared that SeaTown may eventually evolve into a model where it has external limited partners (LPs) in its fund structure.

      Seatown is already in the midst of seeking external LP financing for its private credit fund, with plans to raise “a few hundred million” before closing it in September this year. “The direction will be that we will raise third-party money, which we hope will be substantial over time. This will naturally mean that Temasek’s LP contribution as a percentage of the overall fund will naturally be slightly smaller,” says Ong.

      This is similar to what Temasek-backed Vertex Ventures did in 2019 for its $730 million second Vertex Master Fund (VMF), where it raised capital from external LPs for the first time since its inception in 1988. The LPs which joined VMF Fund 2 were Japanese corporates Sumitomo Mitsui Banking Corp, Marubeni, Abeam Consulting, and the Development Bank of Japan. At the time, Temasek remained the anchor investor for VMF Fund 2, contributing about three-quarters of the total corpus.

      Ong acknowledges that competition for private equity deals has risen in recent years, but emphasised that SeaTown’s longstanding ties with Temasek’s global network mean it has an extra edge when it comes to deal sourcing and underwriting deals.

      “We have a very strong relationship and sourcing infrastructure through Temasek, which has local investment professionals globally from Latin America to China. This helps us tap into their network and better understand local market conditions. In that way, it helps us in our underwriting of credit transactions as well. It’s also a huge plus for us in deal sourcing,” Ong says.

      According to SeaTown’s official website, the asset manager runs five funds across open-end and closed-end strategies, comprising about $6 billion in overall AUM.

      Article Credit: DealStreetAsia

      TEA Digital Presents – The Hunger Games: The Exhibition A Behind The Scenes Look
      TEA Digital Presents – The Hunger Games: The Exhibition A Behind The Scenes Look

      On April 28, 2021, the TEA Western Division’s Education Committee presented a behind-the-scenes look at The Hunger Games: The Exhibition, which is currently open at the MGM Grand in Las Vegas. Michael Genova, the Director of the Entertainment, Engineering, and Design program at UNLV moderated the discussion, which featured several members of the creative and production team at Victory Hill Exhibitions, who executed this latest incarnation of the exhibit. These included Kate McConnell (Executive Creative Director), Nicole Abram (Director of Production), and Michael Mattox (Chief Operations Officer). The session consisted of a walk-through of the exhibit with the Victory Hill Exhibitions team, followed by a short Q&A.

      VIEW IT HERE ON TEA’S YOUTUBE CHANNEL

      The Hunger Games: The Exhibition began its life as a touring exhibition, premiering at the Discovery Times Square in 2015. It was originally designed by the Thinkwell Group, in concert with Lions Gate, the film studio behind the hit film franchise. The touring exhibition was aimed at museums, which meant including a lot of supplemental educational content, in addition to behind-the-scenes information about the movies. With the release of the prequel novel The Ballad of Songbirds and Snakes by Suzanne Collins and the upcoming release of a movie based on the book, Lions Gate wanted to revisit the exhibit as a way of keeping the property fresh with audiences. Victory Hill Exhibitions was tasked with utilizing the existing assets and adding new elements that would appeal to a Las Vegas audience. When the original exhibit was designed, the last two movies in the series had not yet been released, so there were ample sources of inspiration when it came to the refresh, especially from the District 13 portions of the film.

      Key among these new elements is the new Beetee’s Archery Training attraction, which features the world’s largest interactive touchscreen – so big that it’s actually certified by the Guinness Book of World Records. The screen is 56.24 meters long, and is illuminated by four 4K projectors. The screen uses IR sensors to let guests fire actual projectiles toward the screen in an action-packed simulation of what training was like in District 13, home of the rebellion against the Capitol. Michael Mattox described the extensive R&D process Victory Hill employees took to figure out exact materials, animation, and sensitivities needed to create a satisfying experience for guests. Another new element for the MGM Grand installation is Capitol TV Trivia, an interactive media exhibit where guests answer Caesar’s yes or no to trivia questions by standing on designated areas on the floor. The game then figures out what percentage of people chose to each answer to determine if the group (up to 14 people at a time) chose correctly.

      A major element of the exhibit is that original costumes from the films are on display and available for viewing up close – which is especially important given the amount of detailed work and craftsmanship that have gone into each piece. Created by designers Kurt & Bart, many of the costumes feature exquisite embroidery and ornate finishes. One of the pieces that had to be created from scratch for the exhibit was the wings on Katniss’s Mockingjay outfit – in the film, they were computer generated! However, since it’s such an iconic image, the wings were recreated out real feathers in order to look as much like the visual effects in the film as possible.

      One of Michael Genova’s favorite parts of the exhibit was visiting President Snow’s office in his mansion – a truly impressive set. However, this office in the film was portrayed by a real French chateau, and Lions Gate did not have the rights to recreate the architecture of the the chateau itself! The exhibit designers had to design an entirely new set that retained the feel of the original without being the original. In addition, they 3D printed President Snow’s eagle sculpture because the original prop had been sold at auction and was not available.

      Victory Hill Exhibitions also detailed the numerous safety measures that have had to be implemented because of COVID-19, including acrylic dividers, hand sanitizer stations, mandatory mask requirements, and lowered capacity. Beyond the on-site safety requirements, there were additional challenges when it came to managing remote design and installation processes. Victory Hill showed off some of their technological solutions to remote production, including a virtual control room from which they could interact directly with on-site staff. This solution was utilized during the production process for The Hunger Games: The Exhibition and has proven useful for other productions as well.

      Finally, Michael Genova opened up the conversation to the audience, who were very curious about what was not included in the exhibit. The Victory Hill team had a number of items on their wish list for the current incarnation that did not make it, including life-size “Peacekeeper” vehicles, and other larger props from the films – the space at the MGM Grand was quite limited. They also said that they would be interested in incorporating new storylines and environments from the upcoming prequel film, as more materials become available.

      After an information-packed hour, Michael Genova wrapped up this fascinating behind-the-scenes look at The Hunger Games: The Exhibition and thanked all of the incredibly forthcoming Victory Hill Exhibitions team members for their time and insight into this truly immersive attraction.

      Cityneon’s exhibit “Machu Picchu and the Golden Empires of Peru” to premiere at Boca Raton Museum of Art
      Cityneon’s exhibit “Machu Picchu and the Golden Empires of Peru” to premiere at Boca Raton Museum of Art

      This fall, South Floridians and tourists from across the globe will discover a culture that thrived in a mythical world thousands of years ago. World Heritage Exhibitions has announced the world premiere of Machu Picchu and the Golden Empires of Peru, opening on October 16, 2021. The first stop of a worldwide tour will take place at the Boca Raton Museum of Art. Cityneon presents the exhibition with support from the Government of Peru, the Peruvian Ministry of Culture, and in partnership with Inkaterra Asociacion. The artifacts in the exhibition are on loan from Museo Larco in Lima, Peru, and Museo de Sitio Manuel Chávez Ballón in Aguas Calientes, Peru.

      The world-premiere announcement provided authentic Andean entertainment throughout the Boca Raton Museum of Art featuring Miami-based Peruvian artists, including Peruvian music by Kuyayky, artwork by Roberto Carlos Olivia Hernandez, and ceramics by Polo Ramirez. Boca Raton Mayor Scott Singer and Visit Florida Regional Partnership Manager Lindsey Norris were on-site to welcome representatives of the exhibition and partner institutions. In addition, a welcoming video statement from Florida Secretary of State Laurel M. Lee was presented. PromPeru, the Peruvian tourism bureau, supported the announcement event.

      “It is an honor to be the home of the world premiere of Machu Picchu and the Golden Empires of Peru and a privilege to work with such esteemed partners to bring this exhibition to our community,” expressed Irvin Lippman, Executive Director of the Boca Raton Museum of Art. “Today is a landmark day for our institution and marks our continued success in presenting compelling exhibitions that celebrate the visual history of world civilizations. We look forward to introducing the wonders of Machu Picchu and the power and beauty of the Inca civilization in what promises to be a most memorable exhibition at the Boca Raton Museum of Art.”

      Featuring the largest Andean gold collection ever to travel the world, this new museum experience highlights a selection of 192 artifacts from royal tombs, including objects that belonged to noble Andean lords, many never-before-seen out of Peru. One of the exhibition’s highlights is a fully intact gold attire of a Chimú Emperor that dates to 1300 AD.

      “It’s enthralling for Cityneon to have the opportunity to present to new audiences these remarkable pieces of rare Andean artifacts. Cityneon’s strong track record of staging immersive experiences globally with record-breaking visitor numbers reflects our strength in delivering high-quality experiences to visitors from around the world. Through this once-in-a-lifetime exhibition, visitors will have the opportunity to come face-to-face with history in a way that has never been done before,” said Executive Chairman & Group Chief Executive Officer of Cityneon, Ron Tan. “Guests are going to be thrilled to encounter the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains.”

      Rivaled only by Ancient Egypt in longevity and by the Roman Empire in engineering, Andean societies dominated a substantial segment of South America for over 3,000 years straight through the reign of the Incan Empire. Machu Picchu and the Golden Empires of Peru will showcase Peruvian culture’s rich histories and traditions to the public like never before.

      “South Florida, known as the ‘Gateway to Latin America,’ is the ideal location to host this world premiere, and having the opportunity to present this exhibition at the Boca Raton Museum of Art is truly a pleasure,” described President and Chairman of World Heritage Exhibitions, Anthony Tann. “This exhibition is exciting and engaging, and thus, we expect Machu Picchu and the Golden Empires of Peru to be the largest cultural attraction throughout the region this fall.”

      During their visit to the exhibition, guests are taken to the mysterious city in the sky, built and abandoned within a century. They will continue on a journey through the vast expanse of Andean history, traveling alongside the mythical hero Ai Apaec, and discovering the mysteries of Andean cosmology.

      “Machu Picchu and the Golden Empires of Peru showcases the extraordinary and rich history of ancient Peru. It brings to life the various cultures that have lived in the land of the Incas and Machu Picchu over an astounding 3,000 years,” stated President of Museo Larco, Andres Alvarez-Calderon.

      Due to the current global pandemic, the need for social distancing, and other measures to prevent the coronavirus spread, the number of visitors allowed to visit Machu Picchu yearly has dipped to 250,000. This exhibition expands the ability to experience Machu Picchu to the world. Here, the first-ever virtual reality experience of Machu Picchu will be unveiled, allowing guests a window into the unrivaled beauty and flourishing landscape.

      “Machu Picchu and the Golden Empires of Peru will allow the stories and riches of Andean civilizations to travel the world,” said Inkaterra Asociacion founder, Joe Koechlin. “We could not be more delighted about sharing our history and culture with the people of South Florida and beyond.”

      Beginning on October 16, 2021, at the Boca Raton Museum of Art, Machu Picchu and the Golden Empires of Peru will start its limited run in South Florida before leaving the U.S. and embarking on a multi-country, worldwide tour. The state-of-the-art exhibition will encompass the entire museum, including all galleries on both floors. Exhibition ticket prices start at $19.95. Tickets will go on sale later this summer. Today, an online registration process to pre-register for tickets has opened. Those who pre-register will have early access to tickets when they go on sale to the public.

      Boca Raton strikes gold with exhibit ‘Machu Picchu and the Golden Empires of Peru’
      Boca Raton strikes gold with exhibit ‘Machu Picchu and the Golden Empires of Peru’

      “Machu Pichu and the Golden Empires of Peru” is a rare exhibition kicking off its world tour here in South Florida on Oct. 16 at the Boca Raton Museum of Art.

      The exhibition was announced Tuesday at the museum amid a festive atmosphere with Peruvian musicians, cuisine and visual artists along with officials including Florida Secretary of State Laurel M. Lee and Peruvian Consul in Miami Martha Lizarraga Picciotti.

      It is the most amazing Andean gold collection that has ever traveled the world, according to the organizers. The exhibit includes a selection of 192 artifacts from royal tombs, including objects that belonged to noble Andean lords, never before seen out of Peru. One of the exhibition’s highlights is a fully intact gold attire that belonged to an emperor of the pre-Inca Chimu civilization that dates to 1300 AD.

      The exhibition will span the entire museum, including the galleries on both floors, for five months until March 6, 2022.

      Visitors will be able to sign up for a wait list to buy tickets starting Tuesday, May 18. Official ticket sales will begin at the end of July, say organizers.

      “Machu Picchu is a monument to the Inca civilization and today it is a World Heritage Site. Since its discovery on July 25, 1911, by Hiram Bingham, these ancient ruins have remained one of the world’s top tourist attractions. To climb the steep steps to its peak is a memorable journey. We are proud to bring this sense of wonder and excitement of this major discovery to Boca Raton,“ Irvin Lippman, executive director of the Boca Raton Museum of Art, told the Sun Sentinel.

      Due to the current global pandemic, the need for social distancing, and other measures to prevent the coronavirus spread, the number of visitors allowed to visit Machu Picchu yearly has dipped to 250,000.

      “This [exhibition] will allow Machu Picchu to be enjoyed by many people who want to go and who cannot go,” said Jose Koechlin, CEO of Inkaterra.

      To give visitors peace of mind amid the pandemic, the exhibition will occupy all floors of the museum. “The importance of this exhibition and our desire to provide the opportunity for visitors to see the 192 objects that are part of it, requires that we use the entire museum,” Lippman said. “In addition, we want to avoid crowds and make visitors feel very comfortable by having plenty of space between them.”

      “Machu Picchu and the Golden Empires” of Peru will show the rich history and traditions of Peruvian culture as it has never been done before, said the museum’s director.

      Guided by Ai Apaec, a mythical Andean hero, visitors will explore one of the most important archaeological ruins in the Cusco region, known as the Sacred Valley of the Incas. Machu Picchu was a fortress and a shrine of the Incas, and includes agricultural terraces, stone houses and several ceremonial temples made with immense stones.

      The Inca sanctuary of Machu Picchu has also been recognized as Best Cultural Destination by the World Travels Awards and is considered one of the seven wonders of the modern world. The precision with which the Incas arranged the stones without using any type of cement or mortar, and the fact that the entire structure is on top of a mountain, makes the citadel a masterpiece of engineering and architecture.

      This exhibition will try to transport visitors on an immersive journey to enjoy this ancient city located 2,130 meters above sea level in the Andes Mountains.

      “An immersive experience has been created by the exhibition designers that will transport the visitor into the Andes. A special virtual tour of Machu Picchu has been developed to offer visitors an opportunity to feel as though they are on a personal exploration of this ‘wonder of the world,’ “ Lippman added.

      Anthony Tann, president and chairman of World Heritage Exhibitions, said the immersive experience is 12 minutes. “You will be like in a virtual reality theater where you have virtual reality headsets on, you are in a chair that moves so it moves with the body and it feels like you’re moving through Machu Picchu. It takes you through an entire journey to really see what see what Machu is like… it’s a 100 percent realistic rendering of Machu Picchu as if you and I are looking at each other right now. It’s not the normal VR you are used to. It’s a whole new generation of virtual reality,” Tann said.

      Cityneon is presenting the exhibition with support from the government of Peru, the Peruvian Ministry of Culture, and in partnership with Inkaterra Asociacion. The artifacts are on loan from Museo Larco in Lima, Peru, and Museo de Sitio Manuel Chávez Ballón.

      Exhibition ticket prices start at $19.95. To sign up for the waiting list to buy tickets, visit bocamuseum.org/golden

      More information about the exhibition at bocamuseum.org.

      New exhibit showcases Machu Picchu and the Golden Empires of Peru Video Play Button
      New exhibit showcases Machu Picchu and the Golden Empires of Peru

      BOCA RATON, Fla. (CBS12) — ‘Machu Picchu and the Golden Empire of Peru,’ An international art exhibition, will make its world premiere at the Boca Raton Museum of Art.

      Peruvian music and native delicacies will help set the stage for the viewing of hundreds of priceless artifacts and textiles, that have never been seen outside of Peru. The exhibit will also bring visitors face-to-face with one of the most impressive collections of gold to ever tour the world.

      On Tuesday, CBS12 News got a taste of the once-in-a-lifetime interactive experience all South Floridians will get this fall when they uncover the secrets of ‘Machu Picchu and the Golden Empire of Peru.’

      “For me, never having been to Machu Picchu, I think the element of the virtual realities, to be able to smell the smells, to feel like I’m there, I think will be amazing and something completely new in this format.” Boca Raton Museum of Art Board of Trustees Chair Jody H. Grass told CBS12 News.

      The exhibition will transport visitors thousand of years in the past to the cradle of civilization of South American – the Incan City of Machu Picchu.

      “You will gain a window into a transformational journey of life, death, and rebirth.”

      The society dominated the region for more than 3,000 years and built one of the seven wonders of the world.

      “When you understand this process, when you understand the way they thought, their beliefs, you finally give real meaning to such a wonderful place. Believe me, all the people to visit this exhibition, will really have the privilege to see Machu Picchu with completely different eyes.”

      “It’s a fantastic component to our art scene, our cultural scene here in the city,” said City Councilman Andy Thomson.

      South Florida is home to one of the largest Peruvian communities in the U.S. and this stunning exhibition will also bring people back to the museum and Downtown Boca Raton.

      “Tourism is a huge industry for our city and a huge economic driver,” said Mayor Scott Singer. “We are excited to see this in our Downtown and in our beautiful Museum of Art.”

      “We are hoping to stimulate the economy, not only in Boca Raton, but in Palm Beach County, and also the entire state of Florida,” Grass said.

      The exhibition opens in October at the Boca Raton Museum of Art.

      Top Florida Officials Enjoy an Andean Celebration as Machu Picchu and the Golden Empires of Peru Makes its World Premiere Announcement at the Boca Raton Museum of Art Video Play Button
      Top Florida Officials Enjoy an Andean Celebration as Machu Picchu and the Golden Empires of Peru Makes its World Premiere Announcement at the Boca Raton Museum of Art

      The Captivating Museum Experience Featuring 192 Artifacts, Including the Most-Impressive Collection of Andean Gold Ever to Travel the World, is Coming to Boca Raton in October!

      BOCA RATON, Fla. (May 18, 2021) — This fall, South Floridians and tourists from across the globe will discover a culture that thrived in a mythical world thousands of years ago. World Heritage Exhibitions announced today the world premiere of Machu Picchu and the Golden Empires of Peru, opening on October 16, 2021. The first stop of a worldwide tour will take place at the Boca Raton Museum of Art. Cityneon presents the exhibition with support from the Government of Peru, the Peruvian Ministry of Culture, and in partnership with Inkaterra Asociacion. The artifacts in the exhibition are on loan from Museo Larco in Lima, Peru, and Museo de Sitio Manuel Chávez Ballón in Aguas Calientes, Peru.

      Today’s world-premiere announcement provided authentic Andean entertainment throughout the Boca Raton Museum of Art featuring Miami-based Peruvian artists, including Peruvian music by Kuyayky, artwork by Roberto Carlos Olivia Hernandez, and ceramics by Polo Ramirez. Boca Raton Mayor Scott Singer and Visit Florida Regional Partnership Manager Lindsey Norris were on-site today to welcome representatives of the exhibition and partner institutions. In addition, a welcoming video statement from Florida Secretary of State Laurel M. Lee was presented. PromPeru, the Peruvian tourism bureau, supported today’s event.

      “It is an honor to be the home of the world premiere of Machu Picchu and the Golden Empires of Peru and a privilege to work with such esteemed partners to bring this exhibition to our community,” expressed Irvin Lippman, Executive Director of the Boca Raton Museum of Art.

      “Today is a landmark day for our institution and marks our continued success in presenting compelling exhibitions that celebrate the visual history of world civilizations. We look forward to introducing the wonders of Machu Picchu and the power and beauty of the Inca civilization in what promises to be a most memorable exhibition at the Boca Raton Museum of Art.”

      Featuring the most impressive Andean gold collection ever to travel the world, this enchanting museum experience highlights a stunning selection of 192 artifacts from royal tombs, including spectacular objects that belonged to noble Andean lords, many never-before-seen out of Peru. One of the exhibition’s highlights is a fully intact gold attire of a Chimú Emperor that dates to 1300 AD.

      “It’s enthralling for Cityneon to have the opportunity to present to new audiences these remarkable pieces of rare Andean artifacts. Cityneon’s strong track record of staging immersive experiences globally with record-breaking visitor numbers reflects our strength in delivering high-quality experiences to visitors from around the world. Through this once-in-a-lifetime exhibition, visitors will have the opportunity to come face-to-face with history in a way that has never been done before,” said Executive Chairman & Group Chief Executive Officer of Cityneon, Ron Tan. “Guests are going to be thrilled to encounter the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains.”

      Rivaled only by Ancient Egypt in longevity and by the Roman Empire in engineering, Andean societies dominated a substantial segment of South America for over 3,000 years straight through the reign of the Incan Empire. Machu Picchu and the Golden Empires of Peru will showcase Peruvian culture’s rich histories and traditions to the public like never before.

      “South Florida, known as the ‘Gateway to Latin America,’ is the ideal location to host this world premiere, and having the opportunity to present this exhibition at the Boca Raton Museum of Art is truly a pleasure,” described President and Chairman of World Heritage Exhibitions, Anthony Tann. “This exhibition is exciting and engaging, and thus, we expect Machu Picchu and the Golden Empires of Peru to be the largest cultural attraction throughout the region this fall.”

      During their visit to the exhibition, guests are taken to the mysterious city in the sky, built and abandoned within a century. They will continue on a journey through the vast expanse of Andean history, traveling alongside the mythical hero Ai Apaec, and discovering the mysteries of Andean cosmology.

      Machu Picchu and the Golden Empires of Peru showcases the extraordinary and rich history of ancient Peru. It brings to life the various cultures that have lived in the land of the Incas and Machu Picchu over an astounding 3,000 years,” stated President of Museo Larco, Andres Alvarez-Calderon.

      Due to the current global pandemic, the need for social distancing, and other measures to prevent the coronavirus spread, the number of visitors allowed to visit Machu Picchu yearly has dipped to 250,000. This exhibition expands the ability to experience Machu Picchu to the world. Here, the first-ever virtual reality experience of Machu Picchu will be unveiled, allowing guests a window into the unrivaled beauty and flourishing landscape.

      Machu Picchu and the Golden Empires of Peru will allow the stories and riches of Andean civilizations to travel the world,” said Inkaterra Asociacion founder, Joe Koechlin. “We could not be more delighted about sharing our history and culture with the people of South Florida and beyond.”

      Beginning on October 16, 2021, at the Boca Raton Museum of Art, Machu Picchu and the Golden Empires of Peru will start its limited run in South Florida before leaving the U.S. and embarking on a multi-country, worldwide tour. The state-of-the-art exhibition will encompass the entire museum, including all galleries on both floors. Exhibition ticket prices start at $19.95. Tickets will go on sale later this summer. Today, an online registration process to pre-register for tickets has opened. Those who pre-register will have early access to tickets when they go on sale to the public. For the opportunity to register to pre-purchase tickets, visit https://bocamuseum.org.

      Staying private vs going public: What are their downsides?
      Staying private vs going public: What are their downsides?

      Staying private means flexibility for companies to restructure while going public unlocks value for shareholders. But what the downsides of each plan?

      Private markets — as the name suggests — provide privacy for companies wishing to grow or restructure away from the prying eyes of investors, without having to provide all the details that corporate governance and regulations require that they disclose.

      Still, some private companies restructure in the full glare of the public. Take Cityneon Holdings, the provider of immersive exhibitions, for example. Though privatised in 2018 at $318 million in a buyout by its executive chairman and CEO Ron Tan and Hong Kong businessman Johnson Ko, the company now has a business model which puts it squarely in the public spotlight.

      Cityneon is opening a Jurassic World in Dallas to much fanfare. Elsewhere, its exhibition on Avatar — the world’s highest-grossing movie — has opened in Chengdu, China. “We just opened to an amazing crowd on May 1 for the Labour Day holidays,” Tan says.

      For Avatar, Cityneon has four immersive exhibitions in China. By the end of this year, that number will rise to six.

      And, as evident by crowds at the music festival in Wuhan and elsewhere on May 1, China appears to have the Covid-19 pandemic under control and life is getting back to normal. Hence, Cityneon has reignited its ambitious growth plans.

      Growth requires investment and, as a private company, Cityneon appears to have had no problems accessing capital. As far back as May 2019, Cityneon welcomed Citic Capital as a new shareholder with a 10% stake. Other institutional shareholders of the company included EDBI, the Singapore government-linked global investor, and Pavilion Capital, the Singapore-based investment institution which focuses on private equity investments, that made strategic investments in August and October 2019 respectively.

      Initially, Cityneon provided immersive exhibitions for top-grossing movies such as The Avengers, Jurassic World, The Hunger Games and Transformers. The intellectual property (IP) rights for Avatar was just signed last year with 20th Century Studios. Tan has two requirements for his movie IPs — that they gross at least US$1 billion ($1.3 billion) in box office takings and that they have sequels or prequels. Avatar’s sequel is scheduled for release in 2022.

      Cityneon has since expanded its IPs to historical artefacts. The company plans to stage international exhibitions on the treasures of ancient civilisations. It is starting in the US with Machu Picchu from Peru in Boca Raton, Florida, and Ramses The Great and the Gold of the Pharaohs in Houston, Texas. These two experiences will start welcoming visitors in October and November respectively.

      To fund its expansion, Cityneon raised a further $235 million from EDBI, Pavilion Capital, Seatown Holdings and Doha Venture Capital in April. The family offices of GK Goh Holdings and Allan Wang also invested in the company, as did the Singapore-based family office of Ren Yuanlin, the largest shareholder of Yangzijiang Shipbuilding.

      What was it that attracted these investors to Cityneon? “EDBI saw in Cityneon a potential global champion with Singapore at the core of its long-term growth strategy and invested in 2019. Our investment in the current round is a testament to Cityneon’s commitment to further develop local creative design and animatronics engineering capabilities while expanding their IP offerings to entrench their global leading position in immersive experiential entertainment,” says Chu Swee Yeok, CEO & president of EDBI.

      “We have been actively supporting the team as they built proprietary IPs and established a new creative centre in Singapore, helmed by their chief creative officer, to advance their vision,” Chu adds. She is referring to Welby Altidor, Cityneon’s chief creative officer (CCO) who previously was in a same role at Cirque Du Soleil.

      The advantage of going private

      According to Cityneon CEO Tan, going private meant a lot more flexibility. “Privatising gives management flexibility. When we were listed, there were so many stakeholders with different interests. After taking it private, management and key shareholders have the flexibility to grow the company. Today, we are way larger and delivered on everything we said we were going to deliver,” Tan explains to The Edge Singapore in a recent interview.

      After its latest round of fundraising which was completed in April, Cityneon is likely to have a capital base of $1.1 billion. “We took it private at around $300 million,” Tan recalls. “More importantly, we have a group of shareholders of various interests, including institutional shareholders. Citic has been with me for years, along with EDBI and Mr Ko. Most importantly, Pavilion Capital is increasing its stake together with Seatown.” Seatown is a unit of Singapore state investor Temasek. “We’ve also attracted new funds such as Evolve Capital Management. We have had a good mix of shareholders and we raised more than $200 million and are getting ready for our possible future listing,” adds Tan without giving a timetable.

      Cityneon’s investors reckon the IPO could be as soon as early 2022. According to information on the company ahead of its April fundraising, Cityneon reported gross profits of US$48 million in 2020 with China contributing to a majority of the profits. This year, the US is likely to catch up, particularly in the second half with four openings in the US, including original artefacts. The forecast gross profit for 2021 is US$123 million. That would prepare the company for an IPO in 2022.

      Cityneon ties up with partners so that its own execution risk is minimised. Its revenue streams are licensing fees and royalties from partners, and a share of ticket and merchandise sales.

      Factors affecting private, public status

      As a larger company with storied shareholders, the relisted stock of Cityneon would likely be very liquid and attract a larger investor base. Eng-Kwok Seat Moey, group head of capital markets at DBS Bank, says, ”We see four key drivers driving listing interest. Firstly, to tap capital markets to fund future growth opportunities. Secondly, to increase the company’s profile and visibility, enhancing its ability to attract a larger pool of talents. Thirdly, to leverage the listed vehicle status to generate opportunities and stronger negotiating power for strategic objectives such as mergers and acquisitions. And lastly, as an exit strategy by founding individuals to cash in on successful companies that they helped to start up and unlock value for their shareholders.”

      Eng-Kwok expects the reopening of the global economy to be a tailwind for equity markets. “With many global economies starting to show signs of recovery from the pandemic and as vaccination programmes help to re-open borders, we believe equities will continue to benefit from the positive economic momentum.”

      But why do companies privatise and then relist? “Change is the only constant and there is no one-size-fits-all strategy for businesses, listed or unlisted. Much depends on the prevailing market sentiment and investor appetite,” EngKowk observes. “For instance, macroeconomic factors and geopolitical tensions may result in low trading liquidity and valuations in companies deemed to have greater negative exposure to the headwinds. This could result in such companies opting to delist as the costs of staying listed outweigh the benefits. But when the economic cycle picks up and interest in the sector returns, there could be revived interest to relist to tap capital markets to fuel new growth opportunities,” she elaborates.

      Buyouts and relistings

      Brian Schmid, global head of product management and applied research at Burgiss, a provider of tools and data for private capital investors, points out that private equity is inclusive of both buyout and venture capital. A buyout is where a public company is taken private to make improvements and then relaunched or relisted as a public company.

      Examples of buyouts on the Singapore bourse include Aztech Global and Econ Healthcare which were privatised and then successfully relisted. Aztech relisted on March 12, four years after the company was privatised. There is one big difference between the two companies. Aztech was privatised at $21.42 million and its market cap at IPO was $990.4 million.

      Meanwhile, Econ Healthcare, which was previously listed on Catalist, was privatised in 2012 after it had changed its name to China Healthcare. The owners, which included its executive chairman Ong Chu Poh, paid minority shareholders 28 cents per share, valuing the company at $80 million. Unlike Aztech though, Econ Healthcare’s market capitalisation at IPO with 257 million shares in issue is just $72 million.

      Elsewhere, Soilbuild Group was privatised in 2010 for $418 million. Since then, parts were listed in the form of Soilbuild Construction and Soilbuild Business Space REIT (SB REIT). The latter raised $457 million in an IPO in 2014. Most recently SB REIT was jointly acquired in a buyout by the family of Lim Chap Huat and Blackstone Group.

      Luxury massage chair maker Osim was also privatised through a buyout in 2016 and attempted to relist in Hong Kong, albeit unsuccessfully. Tat Hong Holdings privatised in 2018 and listed its Chinese business — Tat Hong Equipment Services — in Hong Kong in January.

      Most recently, it appears that Gultech, which was privatised in 2013, could make a reappearance in one of the Chinese bourses. On May 3, Tuan Sing Holdings announced it had sold a 13% stake in indirectly-held associate Gultech (Jiangsu) Electronics for RMB435 million ($89.5 million). The buyers are two China-based asset managers: Yonghua Capital and Wens Capital. Their respective parent entities are the Yongjin Group and Wens Foodstuffs Group.

      On top of this transaction, Tuan Sing is weighing a potential IPO of Gultech in China. This entity is held by Tuan Sing via a 44.5%-owned associate. At the transacted price, Gultech, which makes printed circuit boards, is valued at RMB3.35 billion. “The transaction is in line with our plans to strengthen the balance sheet and sharpen our focus on our core property business in the region,” says Tuan Sing CEO William Liem.

      “Beyond our common ownership in Gultech, we will continue to explore opportunities for potential collaborations to broaden and deepen our presence in China as we leverage on the funds’ extensive institutional knowledge and local network in China.”

      Aiming high

      According to wire services such as Bloomberg and Reuters, ARA Asset Management, which privatised in 2016 with a buyout offer from Warburg Pincus and AVIC Trust, is looking to relist. Warburg Pincus holds a 48.7% stake in ARA and analysts expect to see the timetable for an IPO next year when Warburg Pincus holding period hits the five-year mark. Private equity holders usually attempt an exit at the five-year mark.

      Last May during the depths of the Covid crisis, AVIC Trust sold its stake, and the other shareholders of ARA such as Straits Trading, Warburg Pincus, CK Asset Holdings and founder John Lim had to step in to acquire that stake.

      “The liquidity burden that being private puts on the asset owner can be pretty tricky. The asset owner can be in a position where all of a sudden they are asked to come up with a lot of capital quickly, especially in the market downturn, this can happen,” observes Peter Shepherd, head of fixed income multi-asset class and private asset research at MSCI, during a recent discussion on private equity.

      “When there is a market downturn, the general partner (GP) sees market opportunities. In the middle of a crisis when liquidity is sort of at a premium, a whole lot of capital is usually required. And the asset owner has to come up with that liquidity over a very short horizon. That kind of risk is front and centre for a lot of private capital investors. And that liquidity risk is probably more important than other [risks],” he elaborates.

      According to the 1HFY2020 financial results presentation of Straits Trading, it acquired a 1.1% additional stake in ARA for $30.3 million from AVIC Trust. This values ARA at $2.75 billion. DBS Group Research has been more bullish. In a detailed Straits Trading report in February, it had assigned a valuation of $5 billion to ARA based on a 5% enterprise value (EV) to effective AUM valuation of $104 billion. EV is calculated as the market capitalisation plus debt, minority interest and preferred shares, minus total cash and cash equivalents.

      For asset management companies, EV to AUM valuations of 1%–2% is often applied. As with each business, the revenue is a function of price and quantity where the price is the fee charged for the services to clients and the quantity of AUM. The value comes from the profit that is generated on the revenues. According to a Deloitte report in November 2020, asset management companies with low profitability should have an AUM multiple on the low end of the range while asset management companies with sustainable higher-than-normal margins typically should result in higher EV to AUM multiples and hence higher valuations.

      At its privatisation offer, ARA was valued at $1.8 billion in early 2017, compared to $2.75 billion in May 2020. According to the scheme document, ARA’s valuation at privatisation was at a PE ratio of 20.5 times, EV/ Ebitda of 17.5 times, and its EV was trading at 5% of its AUM. The offer price of $1.78 was also at a hefty premium to ARA’s then NAV of 56 cents.

      As at end-June 2020, ARA’s shareholders’ funds amounted to $1.85 billion excluding minority interests, but including $950 million of perpetual securities, similar to its privatisation value in 2017. Of the $950 million perpetuals, the call date for a $300 million tranche is in 2022.

      ARA is an asset manager which gets its revenue from fee income from the management of its funds and REITs. On April 30, ARA announced it had entered into a sale and purchase agreement for 50% of Dasin Retail Trust’s manager and 5% of the REIT itself. Since being privatised in 2017, ARA has acquired stakes in Kenedix, a Japan-based asset manager; Cromwell Property Group, an Australian-based asset manager; and Logos, an Australian and Singapore-based asset manager that develops logistics assets in Asia that are held through its funds. Logos is a sponsor of ARA Logos Logistics Trust. In December 2019, ARA and Venn Partners formed a JV to capitalise on real estate credit in Europe.

      Valuing REIMs

      The valuation of an unlisted real estate investment manager (REIM) is likely to appear very stable but that could be deceptive, observers say.

      “Private asset valuations tend to be quite smooth. They are subjective and they get revalued when a GP changes their books. A lot of investors had thought that because valuations look smooth and uncorrelated that they’re low risk. The underlying value is exposed to the same economy like everything else. So if the economy tanks, it does not matter if it’s private equity or public equity, public real estate or private real estate, the assets are exposed to the same economy and a lot of the same systemic factors driving everything,” Shepherd explains.

      Although ARA’s earnings are seen to be very stable, they fluctuate with the economy. Its 1HFY2020 ended June 30, 2020 earnings declined to $62.5 million from $147.3 million in 1HFY2019. It is likely, though, that in FY2021, ARA’s earnings are likely to rebound to FY2019 levels of $152.6 million for the full year.

      Analysts have said that ARA — when it files for IPO — should be compared to companies such as Lendlease Group, Charter Hall Group and Goodman Group. Based on Bloomberg data, Lendlease, Charter Hall and Goodman are trading at PE ratios of 18 times, 30 times and 20 times; and EV/Ebitda ratios of 12 times, 42 times and 47 times respectively. Analysts have also said that ARA should not be compared to CapitaLand Investment Managers (CLIM) as the latter is likely to hold on to a lot more assets, including incubating a pipeline for its REITs.

      In addition, CLIM will wholly own its fund managers, REIT managers, property managers, and significant stakes in its funds and REITs. In short, CLIM is likely to have a lot more skin in the game than ARA.

      It is easier to value Cityneon as it is using venture capital. These investors now own significant stakes in the company, taking its valuation to $1.1 billion of equity. In contrast, ARA’s balance sheet comprises mostly perpetual securities followed by retained earnings.
      At any rate, the exit strategy for both is likely to be through an IPO although Cityneon’s shareholders appear to be satisfied with keeping it as an unlisted company for the time being.

      “Under Ron’s leadership, Cityneon has successfully transformed itself to become a global immersive experiential entertainment company. We are impressed with the capability of the multicultural management team in creating and delivering experiential exhibitions, based on blockbuster movies and artefacts IP, in global cities,” says Goh Yew Lin, managing director of GK Goh.

      Meanwhile, Tan is looking for new “verticals”. “We are exploring the e-gaming sector. What you watch in your movies, you translate to live experiences and e-gaming is a major vertical,” he says. Cityneon is also planning a Skyswings experience in Singapore and its shareholders are happy to go along for the ride.

      “We look forward to joining existing and new shareholders in supporting Cityneon’s next phase of growth,” Goh says — he would know a thing or two about valuations in the private and public markets.

      Article Credit: The Edge Singapore

      Deal focus: Cityneon proves the show must go on
      Deal focus: Cityneon proves the show must go on

      Entertainment businesses focused on physical ticketed events are not normally expected to thrive amid the pandemic, and they’re certainly not expected to raise S$235 million ($177 million) in private equity funding.

      Nevertheless, that’s exactly what Singapore’s Cityneon has achieved, attracting Pavilion Capital and its fellow Temasek Holdings affiliate Seatown, as well as EDBI and Qatar’s Doha Venture Capital, another government-connected entity. The plan was to raise S$100 million just to stay afloat, but that quickly proved too conservative for the market.

      “Last year was very scary for us, at least in the beginning. When COVID-19 hit us in January to June, our revenue practically went to zero, and we couldn’t do what we do,” says Ron Tan, Cityneon’s executive chairman and CEO. “But the recovery was equally quick. From July onwards, there was so much pent-up demand, especially in China. China contributed about 70-80% of our overall revenue last year, and in fact was the only market that opened.”

      Cityneon, which previously received investment from CITIC Capital, specializes in staging elaborate events, displays, and exhibitions that trumpet movie releases and other branded entertainment ventures. In this way, the company is effectively a marketing services provider, but its practical operations go well beyond the graphics and media projects typically associated with the segment.

      Cityneon produces massive, immersive promotional exhibitions, using animated lifelike robotic monsters, 3D stereoscopic screens, virtual reality and augmented reality experiences, and elaborately decorated walkthrough sets. These cost up to $12 million to install, and Cityneon has built up a track record spanning 50 cities globally. It has exclusive intellectual property (IP) agreements with brands such as Disney, Marvel, Hasbro, Universal, and Lionsgate.

      “Our role is really to translate whatever people are watching on the big screen or on their computer screen into a live experience right in front of them,” Tan says. “We have to make sure it’s engaging and yet on-brand enough to meet the super-fans’ expectations. We have to make sure we deliver that quality. Never cheat the customers.”

      Tan expects the rebound in demand for live shows to accelerate outside China as well, citing a recent bounce in Las Vegas, where Cityneon’s numbers already exceed their pre-COVID-19 levels. This can be attributed in part to the mechanics of the events, which feature 30,000 square feet of showgrounds ready to accommodate any local social distancing rules.

      “We are really the beneficiary of circumstances right now,” Tan says. “In Vegas, there’s no Cirque du Soleil, no Celine Dion, no live shows. We are one of the very few entertainment options that are allowed to open.”

      Plans for the new funding include a continued expansion into museum IP, and there are already two international tours underway focusing on Peru’s ancient civilization of Machu Picchu and Egypt’s Pharaoh Rameses II, respectively. Cityneon also wants to expand into video gaming, especially in China. As with superhero and science fiction franchises, gaming is expected to be a difficult category due to the super-fan factor.

      The biggest rollout, however, is likely to involve Avatar. The 2009 blockbuster from 20th Century Studios recently reclaimed its status as the top-grossing film ever after a re-release in China that featured a Cityneon promotional exhibit. Four Avatar sequels are set to be released in the coming years and Cityneon is signed up for all four, with all-global, all-exclusive IP exhibiting rights.

      AVATAR: EXPLORE PANDORA Welcomes Guests in Chengdu
      AVATAR: EXPLORE PANDORA Welcomes Guests in Chengdu

      Chengdu, China —April 30, 2021 — AVATAR: EXPLORE PANDORA a state-of-the-art touring exhibition that is based on the global blockbuster, AVATAR, will make its national premiere in Spring Garden Wonderland, Chengdu, China on May 1, 2021, Cityneon Holdings along with Spring Garden Wonderland announced today.

      Cityneon Holdings has worked in close collaboration with Disney Location-Based Experiences as well as James Cameron and Jon Landau’s Lightstorm Entertainment on this exciting venture. In this 2,000m2 entertainment and educational experience, guests of all ages will be able to experience the fascinating wonders of Pandora, the epic film’s distant moon. Through captivating environments and immersive, multi-sensory stations, guests will discover alien flora and fauna, navigate science and technology with the most powerful exploration entity in the galaxy, the Resources Development Administration, and uncover the captivating culture of the indigenous people of Pandora, the Na’vi. As fans anticipate future AVATAR sequels, this engaging experience will reacquaint guests with the science and wonder of Pandora – right here on Earth.

      Ms. Lin Ying, Chairman of Spring Garden Wonderland, said: “AVATAR is a milestone in movie history and AVATAR: EXPLORE PANDORA is a new addition to that history. We’re thrilled to debut this immersive experience to the people in Chengdu and Sichuan province.”

      Mr. Ron Tan, Executive Chairman & Chief Executive Officer of Cityneon Holdings, said: “As a global experience entertainment leader, Cityneon Holdings is excited to have collaborated on presenting AVATAR: EXPLORE PANDORA. We look forward to guests experiencing an immersive and authentic depiction of the wonders of Pandora from James Cameron’s remarkable film AVATAR. ”

      Lightstorm Entertainment’s President of Franchise Development, Ms. Kathy Franklin, added: “The opening of AVATAR: EXPLORE PANDORA in Chengdu is just the beginning of our exciting new relationship with Cityneon Holdings for this global touring exhibition. Following the successful re-release of AVATAR in China, we are glad to have this opportunity to continue expanding its reach and impact around the world.”

      Featuring captivating settings such as the Hallelujah Mountains and Tree of Souls, as well as life-sized recreations of creatures including the Banshee, Direhorse, and Viperwolf, guests at AVATAR: EXPLORE PANDORA will be able to experience the science and wonder of Pandora firsthand. The dynamic guest experience will allow visitors to:

      • Enter an exhibition curated by the Resources Development Administration where they will leave the 21st century behind and step into the 22nd century world of AVATAR
      • Learn about space travel and the history behind the discovery of Pandora in the Alpha Centauri solar system
      • Explore recreations of Pandora’s most compelling environments, showcasing its unique plants and animals and what they can teach us about our own planet
      • Engage in interactive activities based on the culture, language and music of the Na’vi, the nine-foot-plus-tall humanoids who are the indigenous people of Pandora
      • Experience the jewel-like glow of Pandora’s bioluminescent plants and animals
      • Interact with banshees, learn to operate an AMP suit, and picture themselves as part of the wonders of Pandora

      AVATAR: EXPLORE PANDORA expects to welcome guests of all ages to enjoy a captivating and immersive new experience.

      • Exhibition Date:May 1, 2021 – December 31, 2021
      • Operation Time:10:00 -18:00
      • Exhibition Address:Spring Garden Wonderland, No. 1999, Shuyuan Avenue, Pidu District, Chengdu, Sichuan, China

      Pavilion joins $177m round for Singapore’s Cityneon
      Pavilion joins $177m round for Singapore’s Cityneon

      Pavilion co-led the round alongside Seatown Holdings International, EDBI, and Ron Tan, Cityneon’s executive chairman and CEO. Both Pavilion and Seatown are part of Temasek Holdings.

      They were joined by a group of unspecified financial institutions and family offices from Singapore and China. Qatar’s Doha Venture Capital has taken a 4% stake, according to a statement.

      Cityneon’s largest shareholder remains West Knighton, an entity controlled by Tan and Hong Kong entrepreneur Johnson Ko Chun Shun. Other backers include CITIC Capital, which acquired a 10.6% position for an undisclosed sum in 2019, shortly after the company delisted from the Singapore Stock Exchange.

      Cityneon specializes in producing immersive promotional exhibitions for film and gaming studios. The company said it has the potential to be the largest operator globally in the entertainment exhibition segment by 2022, with a footprint including more than 50 cities and some 10 million unique visitors.

      The installations, which hype brands such as Jurassic World and Transformers, feature robotics and 3D stereoscopic displays among other special effects technology. The company claims to hold the intellectual property (IP) rights for five of the top 10 worldwide box office hits. Clients include Disney, Marvel, Hasbro, Universal, and Lionsgate.

      Last year, it signed its fifth IP agreement with 20th Century Studios’ Avatar franchise in preparation for a new movie release next year. The film’s director, James Cameron, said this will be the first of four sequels. Avatar, which originally screened in 2009, became the world’s top-grossing film ever after a re-release in China last month. The re-release featured a multi-sensory promotional exhibition installed by Cityneon in Chengdu.

      Recent activity also includes an expansion into the museum exhibit vertical, with two IP rights agreements signed to date. These involve showcases for artefacts from the ancient civilizations of Machu Picchu and Egypt, including virtual walkthroughs of temples. The projects are being delivered as world tours organized in cooperation with museums and the governments of Peru and Egypt.

      Doha Venture Capital Participates in Cityneon’s $235 Million Round
      Doha Venture Capital Participates in Cityneon’s $235 Million Round

      • Qatar-based Doha Venture Capital has participated in a $235 million funding round for Singapore-based exhibition entertainment experience provider Cityneon.
      • The round, which was led by Cityneon’s existing investors including Singapore’s Pavilion Capital, Ron Tan, Cityneon’s executive chairman and Group CEO, as well as EDBI, also saw backing from Seatown Holdings, along with other financial institutions and family offices in Singapore and China.
      • The company has recently acquired the licensing rights for a global touring exhibition inspired by James Cameron’s Avatar. Cityneon will debut a multi-sensory Avatar exhibition in China in May 2021.
      • Cityneon will use the proceeds for capital expenditure that includes building more of its various intellectual property (IP) exhibition sets.
      • Cityneon plans to launch in more than 50 cities by the end of this year, welcoming 10 million unique visitors across the world by 2022.

      Press release

      Cityneon Holdings “Cityneon”, the “Company”/collectively with its subsidiaries, the “Group”) raised S$235 million in the most recent round of private funding. The latest round of funding adds seasoned investors to Cityneon’s already strong stable of shareholders.

      This funding round was led by Singapore’s Pavilion Capital, Seatown Holdings International, EDBI, and Cityneon’s Executive Chairman & Group CEO, Mr. Ron Tan. EDBI and Pavilion Capital are existing shareholders of Cityneon whilst new investors include Seatown Holdings International, Qatar’s Doha Venture Capital, which will now own approximately 4 per cent of the Group, and other financial institutions and family offices in Singapore and China.

      These now join other existing Cityneon shareholders CITIC Capital, veteran entrepreneur and investor Mr. Johnson Ko, and Executive Chairman & Group CEO Mr. Ron Tan to form a new and strong shareholder base for the Group. Mr. Johnson Ko and Mr. Ron Tan remain as the largest shareholders of the company via their combined entity, West Knighton Limited.

      The Group is now well positioned for its next growth chapter and will use the proceeds for capital expenditure that includes building more of its various intellectual property (IP) exhibition sets, totaling 24 travelling and four semi-permanent sets under the Studio IP partnerships and three travelling sets under the original artefact IP partnerships by the end of 2022.

      Already, the Group just signed its fifth IP rights with Avatar from 20th Century Studios last year. Amidst the anticipation from Avatar fans worldwide, Cityneon will debut a multi-sensory Avatar exhibition in Chengdu, China in May 2021, ahead of the Avatar movie sequel which is slated for release in 2022. Avatar is the world’s top grossing film of all time at over US$2.8 billion, and adding millions more after its successful re-release in China in March 2021. Avatar’s director James Cameron has announced that he will be producing four sequels with 20th Century Studios, with the first sequel slated for release next year. Disney acquired 20th Century Studios for US$71 billion in 2019.

      The Company also recently entered the original artefacts IPs space and will stage international exhibitions of the treasures of the ancient civilization Machu Picchu from Peru in Boca Raton, Florida and Pharaoh Ramses II from Egypt in Houston, Texas. These two experiences will start welcoming visitors in October and November 2021, respectively.

      Other IP rights that the Group holds include partnerships with Universal Studios for Jurassic World: The Exhibition, Marvel for Avengers S.T.A.T.I.O.N., Lionsgate for The Hunger Games: The Exhibition and Hasbro for Transformers Autobot Alliance. All in, Cityneon holds the IP rights for five of the top 10 worldwide box office hits and two artefacts IP from Peru and Egypt. The Group expects to have six sets of its various IP rights travelling across China, and five travelling and permanent sets in the United States, with a few more in other parts of the globe.

      The Group will also be reopening experiences that were temporarily closed in 2020, aiming to provide visitors with a safe entertainment option. These include the Marvel Avengers S.T.A.T.I.O.N. in Toronto, Canada that will be re-opening in May 2021; and the Marvel Avengers S.T.A.T.I.O.N. exhibition in Lotte Mall in Seoul, Korea in April 2021; the same exhibition space which previously housed Jurassic World: The Exhibition, another IP experience exhibition by the Group in 2019. In the past month, the Group also witnessed record visitor numbers at their semi-permanent installations in Las Vegas, USA, signaling a strong comeback and demand for their immersive experiences, as they step into the 6th year of operations there.

      While there are exciting plans lined up, the Group is not resting on its laurels. More Hollywood IPs and artefact IPs can be expected, and there will be further announcements on new IP verticals in entertainment experiences that the Group is looking to enter.

      Mr. Ron Tan, Executive Chairman & Group CEO of Cityneon, said: “It is exciting that the Company is going through such strategic expansion as one of the largest providers of exhibition entertainment experiences globally. The S$235 million funding round sets a solid foundation for us to invest in developing more of our entertainment experiences, to stage even more exhibitions of the five box office hits and two artefact IPs that we hold the rights to all over the world. I’m thankful that our strong investors base, now from Singapore, Hong Kong, China and the Middle East, have trust in our vision, and believe alongside us that this space of big ideas and big experiences will only grow.”

      By the end of this year, Cityneon will arguably be the largest provider of exhibition entertainment experiences internationally; with global footprints in more than 50 cities and welcoming 10 million unique visitors across the world by 2022.

      With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatized on February 2019 by West Knighton Limited, a company wholly owned by Cityneon’s Executive Chairman and Group CEO, Ron Tan, together with Hong Kong veteran entrepreneur and investor, Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. In May 2019, Cityneon welcomed CITIC Capital as a new shareholder, who holds approximately 10% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over US$25b of assets under its management across 100 funds and investment products globally. Other institutional shareholders of the Group include EDBI – a Singapore government-linked global investor, and Pavilion Capital – a Singapore-based investment institution which focuses on private equity investments, that made strategic investments in August and October 2019 respectively, to support the Group’s further expansion globally. For more information, please visit cityneongroup.com.

      CITIC Capital-backed entertainment firm Cityneon raises $177m
      CITIC Capital-backed entertainment firm Cityneon raises $177m

      Cityneon, a Singapore-based entertainment company that focuses on interior design, events, and exhibition experiences, on Wednesday announced raising S$235 million ($177 million) in its latest private fundraising round

      In an announcement, the CITIC Capital-backed firm said the funding round was backed by existing investors Pavillion Capital and EDBI, and new investors Seatown Holdings International, Qatar’s Doha Venture Capital, and Cityneon’s executive chairman and group CEO Ron Tan.

      The funding comes right after Cityneon acquired multi-year licensing rights for James Cameron’s Avatar touring exhibition and forayed into the original artefacts IPs space.

      Cityneon will debut a multi-sensory Avatar exhibition in Chengdu, China in May 2021, ahead of the Avatar movie sequel, which is slated for release in 2022. Avatar is the world’s top-grossing film of all time at over $2.8 billion.

      It will stage international exhibitions of the treasures of the ancient civilization Machu Picchu from Peru in Boca Raton, Florida and Pharaoh Ramses II from Egypt in Houston, Texas.

      Cityneon said it will use the proceeds of the latest fundraising round for capital expenditure, including the building of more IP exhibition sets, totaling 24 traveling and four semi-permanent sets, among others.

      “The S$235 million funding round sets a solid foundation for us to invest in developing more of our entertainment experiences, to stage even more exhibitions of the five box office hits and two artefact IPs that we hold the rights to all over the world,” said group CEO Tan.

      By the end of this year, Cityneon said it will become the largest provider of exhibition entertainment experiences internationally with a presence in more than 50 cities and welcoming 10 million unique visitors across the world by 2022.

      In May 2019, Cityneon welcomed CITIC Capital as a new shareholder with an approximately 10% stake. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over $25 billion of assets under its management across 100 funds and investment products globally.

      Cityneon raises $235 million to fund growth, ahead of potential IPO
      Cityneon raises $235 million to fund growth, ahead of potential IPO

      Cityneon raised $235 million in the most recent round of private funding from Pavilion Capital, Seatown Holdings International, EDBI and Ron Tan, Executive Chairman and Group CEO of Cityneon. EDBI and Pavilion Capital are existing shareholders of Cityneon whilst new investors include Seatown Holdings International, Qatar’s Doha Venture Capital, and other financial institutions and family offices in Singapore and China. According to ACRA, these are Newyard (family office of Yangzijiang Shipbuilding’s major shareholders Ren Yuanlin and his family), Saliendra (the investment arm of GK Goh), Evolve Capital, ICH, and Alan Wang.

      Seatown and Pavilion Capital together with EDBI to around 12.19%. Doha Venture Capital holds 4%, Citic 8.25% and the major stake is still held by West Knighton, a joint venture between Tan and Johnson Ko, a Hong Kong-based businessman.

      Cityneon will use the proceeds for capital expenditure that includes building more of its various intellectual property (IP) exhibition sets, totaling 24 travelling and four semi-permanent sets under the Studio IP partnerships and three travelling sets under the original artefact IP partnerships by the end of 2022.

      Already, the Group just signed its fifth IP rights with Avatar from 20th Century Studios last year. Cityneon will debut a multi-sensory Avatar exhibition in Chengdu in May 2021, ahead of the Avatar movie sequel which is slated for release in 2022. Avatar is the world’s top grossing film of all time at over US$2.8 billion, and adding millions more after its successful re-release in China in March 2021. Avatar’s director James Cameron has announced that he will be producing four sequels with 20th Century Studios, with the first sequel slated for release next year. Disney acquired 20th Century Studios for US$71 billion in 2019.

      The Company also recently entered the original artefacts IPs space and will stage international exhibitions of the treasures of the ancient civilization Machu Picchu from Peru in Boca Raton, Florida and Pharaoh Ramses II from Egypt in Houston, Texas. These two experiences will start welcoming visitors in October and November 2021, respectively.

      Other IP rights that the Group holds include partnerships with Universal Studios for Jurassic World: The Exhibition, Marvel for Avengers S.T.A.T.I.O.N., Lionsgate for The Hunger Games: The Exhibition and Hasbro for Transformers Autobot Alliance. All in, Cityneon holds the IP rights for five of the top 10 worldwide box office hits and two artefacts IP from Peru and Egypt. The Group expects to have six sets of its various IP rights travelling across China, and five travelling and permanent sets in the United States, with a few more in other parts of the globe.

      Cityneon in aggressive growth path following fresh S$235m funding from private investors
      Cityneon in aggressive growth path following fresh S$235m funding from private investors

      CITYNEON has obtained a S$235 million shot in the arm in its recently closed private fundraising round from existing investors such as Temasek’s Pavilion Capital and EDBI, as well as new investors such as Seatown Holdings (also owned by Temasek), Qatar’s Doha Venture Capital, and other financial institutions and family offices in Singapore and China.

      The funds raised will tip the value of the global experience entertainment company, which delisted from the Singapore Exchange (SGX) in February 2019 at a market capitalisation of S$300 million or so, to more than S$1 billion.

      “We’re a unicorn,” executive chairman and Group CEO Ron Tan joked, of the company that was founded in 1956. Proceeds will go towards building more intellectual property (IP) exhibition sets, as the group charts an aggressive growth path in 2021, taking advantage of captive domestic audiences by launching more exhibitions, including in nascent markets such as Japan, Brazil and Canada.

      Last year was a “scary” and “worrying” year, Mr Tan said, especially in the months when countries were locked down and the group generated zero revenue.

      But the recovery was also swift, he noted, with China’s recovery beginning last year leading the region to contribute about 70 per cent of the group’s total revenue in 2020, while visitors in Las Vegas have hit record highs in the past six weeks, as more people got vaccinated and con dence about public health safety improved.

      Cityneon is launching its Jurassic World exhibition in Dallas, Texas this June and has seen strong forward bookings, too. Mr Tan expects the US to contribute more than two- fths of its revenue this and next year, given the tremendous activity there.

      Currently, under its Hollywood IP partnership vertical, Cityneon’s exhibition sets have gone to more than 50 cities around the world. With ve IPs under its belt (Avengers, Jurassic World, Hunger Games, Transformers and Avatar) and two more by year-end, it is the world’s largest Hollywood IP partner, capturing more than 30 per cent of the market share.

      Mr Tan has always emphasised the two criteria that IPs must meet before Cityneon will consider acquiring them: first, box-office takings need to be at least US$1 billion; second, the movie must have a sequel.

      Cityneon is also building up its second vertical now, partnering governments to debut exhibitions of rare, original artefacts that focus on ancient civilisations for history buffs. This is its own IP and “needs patience and capital” to grow, he said.

      It has a third vertical up its sleeves – immersive exhibitions related to the world of e-gaming, to appeal to the millennial crowd. His dream is that by the end of 2022, the group will have 10 million unique visitors per year – double its present numbers of close to five million visitors.

      The group has also grown via acquisitions. In January 2020, it announced its acquisition of Animax Designs, a global firm which produces animatronic characters. This segment is hiring engineers now to enhance the technology behind its entertainment robotics that is so critical to its exhibitions.

      Asked about his listing plans, Mr Tan replied that he prefers to focus on the business first and let the rest “take care of itself”. “We have been approached. I mean, it’s tempting because right now we are quite an interesting, sexy company. But we are market-neutral about Singapore, Hong Kong or the US, as long as it is a major stock exchange market. The board will have to come up with a collective decision where we want to go,” he said.

      But he also clarified categorically that: “I’m not the kind to leave SGX and seek an arbitrage and go to Hong Kong.”

      Some such as Osim International, Time Watch, Luye Pharma and Want Want have made such a geographical switch, while other dual-listed ones such as Alibaba Pictures Group, Fortune Reit and Genting Hong Kong have given up their secondary listing in Singapore to focus on their primary listing in Hong Kong.

      Cityneon had delisted at its peak at S$1.30 per share, citing reasons such as the tensions of di􀀁erent expectations from different groups of shareholders. Mr Tan said that since then, management has value added to the business. “I hope that this company will one day be worth S$5 billion to S$7 billion, similar to the size at which Lego’s founding family and Blackstone bought Merlin at (US$7.5 billion).

      “Right now, I really want to make this into the world’s largest experience entertainment provider. And in order to do that, we need to have access to capital. In order to become competitive and noticeable on the world stage, we will need to tap into public markets at some point.”

      The Edge, in a February article, cited from a term sheet it has seen, that Cityneon’s FY20 revenue was about US$79 million, Ebitda was US$26 million, while net profit was just US$1 million.

      However, a big jump is expected for FY21, with forecast revenue surging to US$215 million; Ebitda to US$88 million, and net income to about US$45 million.

      The term sheet also said that Cityneon’s pre-financing valuation was S$850 million, translating to S$3.03 per share. It has plans for an initial public offering no later than the second quarter of 2023, at a valuation of at least S$1.32 billion.

      Such ambitions are also reflected in its plans to build more travelling and semi-permanent sets, and targets to launch six experiences in China and five in the US by the end of 2021. This year, it also plans to reopen experiences that were temporarily closed in 2020, such as in Toronto, Canada, and Seoul, Korea.

      The size of its exhibitions at about 20,000 to 30,000 square feet work in its favour for practising safe distancing as the pandemic persists in some countries. Meanwhile, consumers restless from not being to travel seem to be flocking to these experiences for entertainment. “People are starting to co-exist with Covid-19,” Mr Tan said.

      Mr Tan, along with veteran Hong Kong entrepreneur Johnson Ko, remain the largest shareholders of the company after the fundraising exercise. They were the ones that took the company private by their vehicle, West Knighton, in 2019.

      Singapore has long been too small a market without the critical mass its exhibitions need to do well, but Mr Tan added that he has plans to bring in “a big IP” next year as a showcase to Singaporeans. “But also to show my mother what I do,” he added.

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      Cityneon Raises S$235 Million; Well Positioned for Next Growth Chapter
      Cityneon Raises S$235 Million; Well Positioned for Next Growth Chapter

      • The global experience entertainment company gets a S$235 million shot in the arm, closes its private fund raising in April 2021.
      • Investors both new and existing include Singapore’s Pavilion Capital, Seatown Holdings International and EDBI, Qatar’s Doha Venture Capital and financial institutions and family offices in Singapore and China.
      • These now join other existing Cityneon shareholders CITIC Capital, veteran entrepreneur and investor Mr. Johnson Ko, and Executive Chairman & Group CEO Mr. Ron Tan.
      • Funding comes just after the Group acquired multi-year licensing rights for James Cameron’s AVATAR touring exhibition, and two original artefacts IP on the ancient civilization Machu Picchu from Peru and Ramses the Great (Ramses II) from Egypt.
      • Investments position the Group well to bring experiences across the globe, targeting to launch six experiences in China and five in the U.S. by the end of 2021, with more in other parts of the world.

      Singapore, 21st April 2021 – Cityneon Holdings (“Cityneon”, the “Company”/collectively with its subsidiaries, the “Group”) raised S$235 million in the most recent round of private funding. The latest round of funding adds seasoned investors to Cityneon’s already strong stable of shareholders.

      This funding round was led by Singapore’s Pavilion Capital, Seatown Holdings International, EDBI, and Cityneon’s Executive Chairman & Group CEO, Mr. Ron Tan. EDBI and Pavilion Capital are existing shareholders of Cityneon whilst new investors include Seatown Holdings International, Qatar’s Doha Venture Capital, which will now own approximately 4 per cent of the Group, and other financial institutions and family offices in Singapore and China.

      These now join other existing Cityneon shareholders CITIC Capital, veteran entrepreneur and investor Mr. Johnson Ko, and Executive Chairman & Group CEO Mr. Ron Tan to form a new and strong shareholder base for the Group. Mr. Johnson Ko and Mr. Ron Tan remain as the largest shareholders of the company via their combined entity, West Knighton Limited.

      The Group is now well positioned for its next growth chapter and will use the proceeds for capital expenditure that includes building more of its various intellectual property (IP) exhibition sets, totaling 24 travelling and four semi-permanent sets under the Studio IP partnerships and three travelling sets under the original artefact IP partnerships by the end of 2022.

      Already, the Group just signed its fifth IP rights with Avatar from 20th Century Studios last year. Amidst the anticipation from Avatar fans worldwide, Cityneon will debut a multi-sensory Avatar exhibition in Chengdu, China in May 2021, ahead of the Avatar movie sequel which is slated for release in 2022. Avatar is the world’s top grossing film of all time after its successful re-release in China in March 2021. Avatar’s director James Cameron has announced that he will be producing four sequels with 20th Century Studios, with the first sequel slated for release next year.

      The Company also recently entered the original artefacts IPs space and will stage international exhibitions of the treasures of the ancient civilization Machu Picchu from Peru in Boca Raton, Florida and Pharaoh Ramses II from Egypt in Houston, Texas. These two experiences will start welcoming visitors in October and November 2021, respectively.

      Other IP rights that the Group holds include partnerships with Universal Studios for Jurassic World: The Exhibition, Marvel for Avengers S.T.A.T.I.O.N., Lionsgate for The Hunger Games: The Exhibition and Hasbro for Transformers Autobot Alliance. All in, Cityneon holds the IP rights for five of the top 10 worldwide box office hits and two artefacts IP from Peru and Egypt. The Group expects to have six sets of its various IP rights travelling across China, and five travelling and permanent sets in the United States, with a few more in other parts of the globe.

      The Group will also be reopening experiences that were temporarily closed in 2020, aiming to provide visitors with a safe entertainment option. These include the Marvel Avengers S.T.A.T.I.O.N. in Toronto, Canada that will be re-opening in May 2021; and the Marvel Avengers S.T.A.T.I.O.N. exhibition in Lotte Mall in Seoul, Korea in April 2021; the same exhibition space which previously housed Jurassic World: The Exhibition, another IP experience exhibition by the Group in 2019. In the past month, the Group also witnessed record visitor numbers at their semi-permanent installations in Las Vegas, USA, signaling a strong comeback and demand for their immersive experiences, as they step into the 6th year of operations there.

      While there are exciting plans lined up, the Group is not resting on its laurels. More Hollywood IPs and artefact IPs can be expected, and there will be further announcements on new IP verticals in entertainment experiences that the Group is looking to enter.

      Mr. Ron Tan, Executive Chairman & Group CEO of Cityneon, said: “It is exciting that the Company is going through such strategic expansion as one of the largest providers of exhibition entertainment experiences globally. The S$235 million funding round sets a solid foundation for us to invest in developing more of our entertainment experiences, to stage even more exhibitions of the five box office hits and two artefact IPs that we hold the rights to all over the world. I’m thankful that our strong investors base, now from Singapore, Hong Kong, China and the Middle East, have trust in our vision, and believe alongside us that this space of big ideas and big experiences will only grow.”

      By the end of this year, Cityneon will arguably be the largest provider of exhibition entertainment experiences internationally; with global footprints in more than 50 cities and welcoming 10 million unique visitors across the world by 2022.

      Cityneon – Building Asia with UOB Video Play Button
      Cityneon – Building Asia with UOB

      Cityneon transformed from a homegrown events company into a global leader in immersive entertainment experiences. In a unique and challenging industry, Executive Chairman & CEO Ron Tan has a line-up of blockbuster portfolio of brands from Marvel to Jurassic World under his IP management and continues to stay competitive with solutions- driven capital approaches with the help of long-standing banking partner UOB.

      Jurassic World: The Exhibition Roars To Life Stateside With Announcement Of North American Tour
      Jurassic World: The Exhibition Roars To Life Stateside With Announcement Of North American Tour

      After five years of wowing audiences in cities around the world, an exhibition based on one of the most popular film franchises of all time is going on tour. Round Room Live and Cityneon, in collaboration with Universal Parks and Resorts, announced Tuesday that this June will mark the launch of Jurassic World: The Exhibition’s first North American tour with a rollout of the immersive experience in Dallas.

      The massive, 20,000-square-foot exhibition inspired by the beloved Jurassic franchise first launched in Melbourne, Australia in 2016, and has since drawn more than three million visitors worldwide through stops in cities like Paris, Madrid, Philadelphia, Seoul, and more. Now, beginning with an opening in Dallas’ Grandscape in the Colony this summer, John Hammond’s dream will be heading to a city near you.

      So, what can you expect at Jurassic World: The Exhibition? Well, hopefully all of the fun and none of the danger of the real thing. Visitors to the immersive experience will find all-ages fun in the form of “live” dinosaur encounters ranging from the fearsome Tyrannosaurus rex to baby dinosaurs like “Bumpy” from the hit Netflix series Jurassic World: Camp Cretaceous. You can tour the dino hatching lab, see a life-sized gyrosphere, and even get up close and personal with the raptor paddock while you say “Hold on to your butts” to your friends over and over, all without the sensation that it’s all going to horribly wrong at any moment. It’s all of the fun of the Jurassic World movies and none of the terror.

      “We are delighted to launch in Dallas, and to bring this Exhibition to cities across the U.S. and Canada,” said Stephen Shaw, Founder and Co-President of Round Room Live, in a statement. “Families will be amazed and beyond entertained by this incredible experience.”

      The exhibition tour comes at an exciting time for Jurassic World fans. Just days before the Dallas opening, Universal’s Orlando park will debut the Jurassic World VelociCoaster, the “fastest and tallest launch coaster” in theme park-heavy Florida, for an experience that might be almost as thrilling as an actual raptor chase. Then, just one year later, we’ll get the theatrical debut of Jurassic World: Dominion, returning us all to the blockbuster franchise and the continuing adventures of modern-day dinosaurs.

      Jurassic World: The Exhibition opens in Dallas on June 18. For more information, including ticket pricing and upcoming news about future cities on the tour, head over to the exhibition’s official website.

      Tickets Are Now On Sale For Jurassic World: The Exhibition North American Tour Launching In North Texas On June 18, 2021
      Tickets Are Now On Sale For Jurassic World: The Exhibition North American Tour Launching In North Texas On June 18, 2021

      DALLAS, Texas (APRIL 13, 2021) – Round Room Live and Cityneon announced today the launch city for the North American tour of JURASSIC WORLD: THE EXHIBITION. It will open in Dallas on June 18, 2021 at Grandscape in The Colony, just north of Downtown Dallas.

      Tickets are now on-sale. Information, including venue and ticketing details, can be found at JurassicWorldExhibition.com. JURASSIC WORLD: THE EXHIBITION –– produced in conjunction with Universal Parks & Resorts –– immerses audiences of all ages at a location near them in settings inspired by the groundbreaking film franchise Jurassic World from Universal Pictures and Amblin Entertainment.

      JURASSIC WORLD: THE EXHIBITION is an immersive 20,000-square-foot experience based on one of the biggest blockbusters in cinema history. Visitors will walk through the world-famous “Jurassic World” gates, encounter life-sized dinosaurs, and explore richly themed environments. Guests will have an upclose look at a Velociraptor, stand under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus Rex. Guests will be able to imagine what it would have been like to walk among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated Netflix original series, Jurassic World: Camp Cretaceous, from Universal, DreamWorks Animation and Amblin Entertainment.

      The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for more than 25 years – from films and TV series, to video games and toys, to live action experiences and rides at Universal theme parks. Universal Orlando’s Islands of Adventure will welcome the new Jurassic World VelociCoaster on June 10th, creating a new species of roller coaster where guests will feel the rush of the hunt as they race alongside these nimble predators, twisting and soaring above the land and water. At Universal Studios Hollywood, guests experiencing Jurassic World – The Ride will come face-to-face with an all-new, extraordinarily realistic dinosaur – the Indominus Rex, injecting intense new thrills, excitement and intrigue into an already dynamic ride.

      To celebrate the Exhibition launch, fans will get an exclusive opportunity when playing Jurassic World Alive – the popular location-based AR mobile game. Starting on June 18, players who visit the Exhibition in Dallas and open the game on their devices can locate an exclusive JURASSIC WORLD: THE EXHIBITION incubator, which are capsules that contain valuable resources, as an in-game reward. Players with AR-enabled devices can then snap a picture or take a video of a dinosaur using the game’s AR feature and post to their social media channels using the #JurassicWorldAlive hashtag.

      Following an initial launch in Melbourne, Australia, JURASSIC WORLD: THE EXHIBITION has become a global success with nearly three million visitors since 2016. The Exhibition has opened its gates to excited fans in Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu and Guangzhou.

      Universal Parks & Resorts’ President of Global Business Development, Michael Silver said, “What excites us about JURASSIC WORLD: THE EXHIBITION is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the films and delivered to a location near them. Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the blockbuster franchise.”

      Cityneon’s Executive Chairman and Group CEO, Ron Tan said, “Combining state of the art technology and proprietary animatronics, JURASSIC WORLD: THE EXHIBITION had impressed global audiences from the US, Australia, France, Spain, Korea, China and more. We are confident that JURASSIC WORLD: THE EXHIBITION will continue to exhilarate and entertain families throughout North America.”

      “We are delighted to launch in Dallas, and to bring this Exhibition to cities across the U.S. and Canada,” said Stephen Shaw, Founder and Co-President of Round Room Live. “Families will be amazed and beyond entertained by this incredible experience.”

      The operation and management teams will continue to implement enhanced health and safety procedures for the operation of JURASSIC WORLD: THE EXHIBITION this June. Specific details will be shared closer to opening at JurassicWorldExhibition.com.

      Tickets to JURASSIC WORLD: THE EXHIBITION start at $29.50 for adults (16 years +) and $19.50 for youth (3- 15 years). Children two-years-old and younger are free with accompanying parent. VIP packages are available, as well as special pricing for Senior citizens and military. Group sales packages are available for groups greater than 10.

      For more information about JURASSIC WORLD: THE EXHIBITION, visit JurassicWorldExhibition.com.

      Cityneon And Spring Garden Wonderland Introduce The Debut Of Avatar: The Exhibition Video Play Button
      Cityneon And Spring Garden Wonderland Introduce The Debut Of Avatar: The Exhibition

      The Amazing Creatures Of Pandora Will Meet The Panda City In Chengdu, China

      Chengdu, China, 8 April 2021 – Sichuan Spring Garden Wonderland Investment Co., Ltd in collaboration with Cityneon Holdings will introduce AVATAR: THE EXHIBITION to Chengdu in May. The state-of-the-art touring exhibition is based on the global blockbuster, AVATAR. Cityneon has worked in close collaboration with Disney Location-Based Experiences as well as James Cameron and Jon Landau’s Lightstorm Entertainment on this exciting venture.

      Experience the fascinating wonders of Pandora, the epic film’s distant moon. Through captivating environments and immersive, multi-sensory stations, guests will discover alien flora and fauna, navigate science and technology with the most powerful exploration entity in the galaxy, the Resources Development Administration, and uncover the captivating culture of the indigenous people of Pandora, the Na’vi. As fans anticipate AVATAR future sequels, this engaging experience will reacquaint guests with the science and wonder of Pandora right here on Earth.

      Ms. Lin Ying, Chairman of Spring Garden Wonderland, said: “We’re thrilled to bring AVATAR: THE EXHIBITION to China. The signing ceremony with Cityneon Holdings is a milestone of Spring Garden Wonderland’s exploring in film exhibition and the entertainment industry. We will work closely with Cityneon Holdings to present the wonder of Pandora.”

      Mr. Ron Tan, Executive Chairman & Chief Executive Officer of Cityneon Holdings, said: “With AVATAR set to release the first of four sequels next year, Cityneon Holdings looks forward to curating a uniquely engaging experience for audiences to visit AVATAR: THE EXHIBITION in Chengdu.”

      Lightstorm Entertainment’s President of Franchise Development, Ms. Kathy Franklin, added: “Our powerful new relationship with Cityneon Holdings for this global touring exhibition will play a key role in our continuing expansion of the reach and impact of the AVATAR franchise around the world and we look forward to the opening in Chengdu.”

      Released in 2009, James Cameron’s AVATAR is the highest-grossing film in motion picture history with a box office gross of more than $2.8 billion. Captivating audiences across the globe with its otherworldly visuals and groundbreaking special effects, the film quickly became a worldwide phenomenon. AVATAR is set to be followed by four sequels, with the first sequel scheduled for release in December 2022.

      Over a year in preparation, AVATAR: THE EXHIBITION expects to welcome guests of all ages on May 1st, 2021 to enjoy a captivating and immersive new experience. Early Bird Tickets are only RMB79. Reservations are valid until June 30, 2021.

      Cityneon to Bring Egyption National Treasures to Houston
      Cityneon to Bring Egyption National Treasures to Houston

      Singapore-based Cityneon Holdings has just announced another major historical artifacts exhibition, just weeks after revealing its foray into the artifacts space with “Machu Picchu and the Golden Empires of Peru.” Come November this year, the Houston Museum of Natural Science and Cityneon will debut an exhibition of 183 pieces of rare artifacts from ancient Egypt that focuses on the almighty pharaoh, Ramses The Great.

      In December 2020, the exhibition was approved by the Egyptian Cabinet and the decree was signed by Egypt’s Prime Minister Mostafa Madbouly. The news had been widely received by the Egyptian public, with Egyptian media proclaiming that the exhibition will showcase “the most prominent and unique historical Pharaonic holdings.”

      These 183 pieces of rare artifacts will be featured in the inaugural exhibition titled “Ramses The Great and the Gold of the Pharaohs” and the exhibition will open in Texas at the Houston Museum of Natural Science.

      Ramses II, also known as Ramses The Great, ruled for 66 years, which was the second longest reign in ancient Egyptian history. Because of his long rule, Ramses II is thought to have amassed one of the largest and richest burial chambers and is regarded as the most powerful pharaoh of the New Kingdom, the most celebrated period of ancient Egypt.

      The exhibition is expected to attract large crowds as evidenced by previous showcases of Egyptian treasures worldwide. In 1986, a touring exhibition on Ramses II sold a record of about 5 million tickets. As recent as in 2019, when “Tutankhamun: Treasures of the Golden Pharaoh” was exhibited in Paris, it broke the French visitor record with about 1.5 million visitors. Egyptian expert Gamal El-Din Mokhtar once said that the Ramses II exhibition had exceeded the experience from the Tutankhamun exhibition by being “more exemplary archeologically, historically and culturally than the treasures of Tutankhamun.”

      In 2021, “Ramses The Great and the Gold of the Pharaohs” should be even more exciting than the past showcases. The exhibition boasts the first virtual walk-through of Ramses II’s famous temples and will include a first full-length documentary ever produced on Ramses II’s tomb for this tour. Details of the documentary will be released later.

      Ron Tan, executive chairman and Group CEO of Cityneon, says, ” The priceless artifacts in our care, as well as being given exclusive access to Ramses’ tomb allow Cityneon to stage an authentic and exhilarating recount of his life. This is the first time after 32 long years that people all over the world will have a chance to get up close to the life of the greatest pharaoh of all times. From the record-breaking sales of about 5 million tickets from the Ramses II exhibition in 1986 to the recently achieved visitorship for the King Tutankhamun exhibition in Paris in 2019, we are confident that ‘Ramses The Great and the Gold of the Pharaohs’ will be another record-breaking feat.

      “Cityneon is thankful to work with partners as established as the Houston Museum of Natural Science and the World Heritage Exhibitions, and we are also honored to have the support of the Egyptian government,” Tan continues. “I am very excited for the Cityneon team to showcase these remarkable pieces of artifacts to the world.”

      Joel Bartsch, president and CEO at Houston Museum of Natural Science, says they are honored to be launching the exhibition with Cityneon and World Heritage Exhibitions and they believe the Groups’ extensive experience in exhibitions would lead to an engaging showcase. “All three teams have great track records and we are confident that the 183 pieces of Egyptian artifacts will captivate visitors from around the world. We look forward to hosting visitors from Houston, the nation and beyond at this historical, educational and immersive exhibition,” says Bartsch.

      Anthony Tann, president of World Heritage Exhibitions, adds, “We are extremely honored to partner Cityneon for yet another artifacts exhibition. I am confident Cityneon will bring their incomparable expertise to the table and bring alive the treasures of Ramses II to cities across the world, welcoming the many millions of visitors globally.”

      Cityneon has assembled an experienced team who would be able to handle these precious historical treasures and launch the exhibition across the globe. The Group is also riding on its expertise in the curation of intellectual property experiences to build up their capabilities in the artifact exhibitions arena. Cityneon now has two global and major artifact-related intellectual property and has plans to acquire more historical artefacts IPs, with one from Asia expected in 2021.

      With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatized on February 2019 by West Knighton Limited, a company wholly owned by Cityneon’s Executive Chairman and Group CEO, Ron Tan, together with Hong Kong veteran entrepreneur and investor, Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. In May 2019, Cityneon welcomed CITIC Capital as a new shareholder, who holds approximately 10% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over US$29b of assets under its management across 100 funds and investment products globally. Other institutional shareholders of the Group include EDBI – a Singapore government-linked global investor, and Pavilion Capital – a Singapore-based investment institution which focuses on private equity investments, that made strategic investments in August and October 2019 respectively, to support the Group’s further expansion globally.

      Founded in 2020, the World Heritage Exhibitions team has a combined 50 years of experience producing, promoting, and designing the biggest blockbuster exhibitions in the world. Their mission is to be the world leader in cultural experiences, producing the finest quality experiences that captivate, educate and inspire people throughout the world. For more info, visit www.world-heritage.org.uk

      The Houston Museum of Natural Science—one of the nation’s most heavily attended museums—is a centerpiece of the Houston Museum District. With four floors of permanent exhibit halls, and the Wortham Giant Screen Theatre, Cockrell Butterfly Center, Burke Baker Planetarium and George Observatory and as host to world-class and ever-changing touring exhibitions, the museum has something to delight every age group. With such diverse and extraordinary offerings, a trip to the Houston Museum of Natural Science, located at 5555 Hermann Park Drive in the heart of the Museum District, is always an adventure. For more info, visit www.hmns.org

      Cityneon to tour Egyptian national treasures
      Cityneon to tour Egyptian national treasures

      Ramses The Great and the Gold of the Pharaohs to begin tour at Houston Museum of Natural Science

      Cityneon Holdings, a global experience entertainment company, will be touring Ramses The Great and the Gold of the Pharaohs around the world, beginning at the Houston Museum of Natural Science, Texas, USA. This is the largest collection of Ramses II original artefacts from Ancient Egypt to have the approval to be exhibited outside the country in 32 years.

      The exhibition includes 183 rare items and explores the reign of Ramses II. Also known as Ramses the Great, this Pharaoh ruled for 66 years and amassed one of the largest and richest burial chambers in ancient Egyptian history.

      In December 2020, the exhibition was approved by the Egyptian Cabinet and Egypt’s Prime Minister Mostafa Madbouly. After debuting at the Houston Museum of Natural Sciences, Ramses The Great and the Gold of the Pharaohs will also be shown in four other major cities.

      Millions of visitors expected worldwide
      The exhibition is likely to be highly successful, given the popularity of previous Ancient Egypt showcases. For instance, the 1986 touring exhibition on Ramses II sold a record-breaking 5 million tickets, and 2019’s Tutankhamun: Treasures of the Golden Pharaoh broke the French visitor record when it welcomed 1,5 million guests in Paris.

      Egyptian expert Gamal El-Din Mokhtar said that the Ramses II exhibition had exceeded the experience from the Tutankhamen exhibition by being “more exemplary archaeologically, historically and culturally than the treasures of Tutankhamen”.

      Ramses The Great and the Gold of the Pharaohs includes the first virtual walkthrough experience of Ramses II’s temples. There will also be an accompanying full-length documentary, exploring his tomb.

      Ron Tan, Executive Chairman and Group Chief Executive Officer of Cityneon, says, “The priceless artefacts in our care, as well as being given exclusive access to Ramses’ tomb allow Cityneon to stage an authentic and exhilarating recount of his life. This is the first time after 32 long years that people of the world will have a chance to get up close to the life of the greatest pharaoh of all times.

      “From the record-breaking sales of about 5 million tickets from the Ramses II exhibition in 1986 to the recently achieved visitorship for the King Tutankhamen exhibition in Paris in 2019, we are confident that Ramses The Great and the Gold of the Pharaohs will be another record-breaking feat.”

      Showcasing authentic artefacts
      “Cityneon is thankful to work with partners as established as the Houston Museum of Natural Science and the World Heritage Exhibitions, and we are also honoured to have the support of the Egyptian government. I am very excited for the Cityneon team to showcase these remarkable pieces of artefacts to the world,” adds Tan.

      Joel A. Bartsch, President and Chief Executive Officer at Houston Museum of Natural Science, says the museum is honoured to be launching the exhibition with Cityneon and World Heritage Exhibitions:

      “All three teams have great track records and we are confident that the 183 pieces of Egyptian artefacts will captivate visitors from around the world. We look forward to hosting visitors from Houston, the nation and beyond at this historical, educational and immersive exhibition.”

      Anthony Tann, President of World Heritage Exhibitions, says, “We are extremely honoured to partner Cityneon for yet another artefacts exhibition. I am confident Cityneon will bring their incomparable expertise to the table and bring alive the treasures of Ramses II to cities across the world, welcoming the many millions of visitors globally.”

      Cityneon’s experienced team is well placed to handle these treasures as the exhibition tours the world. The group is now one of the world’s largest experience entertainment companies and is continuing to grow despite the challenges posed by COVID-19.

      Last year, Cityneon Holdings also announced that it will be bringing Machu Picchu and the Golden Empires of Peru, a historical artefacts IP exhibition, to the world in 2021.

      Cityneon to Tour Egyptian National Treasures Globally – Ramses The Great and the Gold of the Pharaohs Video Play Button
      Cityneon to Tour Egyptian National Treasures Globally – Ramses The Great and the Gold of the Pharaohs

      The largest collection of Ramses II original artefacts from Ancient Egypt approved to be exhibited outside Egypt for the first time for a new generation after 32 years

      • Titled “Ramses The Great and the Gold of the Pharaohs”, this spectacular exhibition will feature 183 rare Egyptian artefacts; the largest collection of artefacts on Ramses II to ever leave Egypt
      • The exhibition was approved by the Egyptian Cabinet and the decree was signed by Egypt’s Prime Minister Mostafa Madbouly in December 2020
      • Supported by Egypt’s Ministry of Tourism and Antiquities, the world-class Houston Museum of Natural Science will launch the exhibition with the support of World Heritage Exhibitions this November in Houston, followed by 4 other major cities
      • Strong historical track record with the previous Ramses II exhibition held in 1986 that sold a record of about 5 million tickets
      • This exhibition follows the recent announcement of Cityneon’s latest addition to its experiences – “Machu Picchu and the Golden Empires of Peru”
      • Positions the Group as one of the world’s largest experience entertainment companies that continues to grow despite Covid-19; setting sights on meeting the global demands for experiences post Covid-19

      Singapore, 3 March 2021 – Cityneon Holdings (“Cityneon”, the “Company”/collectively with its subsidiaries, the “Group”) today announced another major historical artefacts exhibition, just weeks after revealing its foray into the artefacts space with Machu Picchu and the Golden Empires of Peru. Come November this year, Houston Museum of Natural Science and Cityneon will debut an exhibition of 183 pieces of rare artefacts from ancient Egypt that focuses on the almighty pharaoh, Ramses The Great.

      In December 2020, the exhibition was approved by the Egyptian Cabinet and the decree was signed by Egypt’s Prime Minister Mostafa Madbouly. The news had been widely received by the Egyptian public, with Egyptian media proclaiming that the exhibition will showcase “the most prominent and unique historical Pharaonic holdings”.

      These 183 pieces of rare artefacts will be featured in the inaugural exhibition titled Ramses The Great and the Gold of the Pharaohs and the exhibition will open in Texas, United States at the Houston Museum of Natural Science.

      Ramses II, also known as Ramses The Great, ruled for 66 years, which was the second longest reign in ancient Egyptian history. Because of his long rule, Ramses II is thought to have amassed one of the largest and richest burial chambers and is regarded as the most powerful pharaoh of the New Kingdom, the most celebrated period of ancient Egypt.

      The exhibition is expected to attract large crowds as evidenced by previous showcases of Egyptian treasures worldwide. In 1986, a touring exhibition on Ramses II sold a record of about 5 million tickets. As recent as in 2019, when Tutankhamun: Treasures of the Golden Pharaoh was exhibited in Paris, it broke the French visitor record with about 1.5 million visitors. Egyptian expert Gamal El-Din Mokhtar once said that the Ramses II exhibition had exceeded the experience from the Tutankhamun exhibition by being “more exemplary archeologically, historically and culturally than the treasures of Tutankhamun”.

      Fast forward to 2021, Ramses The Great and the Gold of the Pharaohs would be even more exciting than the past showcases. The exhibition boasts the FIRST virtual walkthrough of Ramses II’s famous temples and will include a FIRST full-length documentary ever produced on Ramses II’s tomb for this tour. Details of the documentary will be released in due course.

      Mr. Ron Tan, Executive Chairman and Group Chief Executive Officer of Cityneon, said: “The priceless artefacts in our care, as well as being given exclusive access to Ramses’ tomb allow Cityneon to stage an authentic and exhilarating recount of his life. This is the first time after 32 long years that people all over the world will have a chance to get up close to the life of the greatest pharaoh of all times. From the record-breaking sales of about 5 million tickets from the Ramses II exhibition in 1986 to the recently achieved visitorship for the King Tutankhamun exhibition in Paris in 2019, we are confident that Ramses The Great and the Gold of the Pharaohs will be another record-breaking feat.”

      “Cityneon is thankful to work with partners as established as the Houston Museum of Natural Science and the World Heritage Exhibitions, and we are also honoured to have the support of the Egyptian government. I am very excited for the Cityneon team to showcase these remarkable pieces of artefacts to the world,” Mr Tan continued.

      Mr. Joel A. Bartsch, President and Chief Executive Officer at Houston Museum of Natural Science, said they were honoured to be launching the exhibition with Cityneon and World Heritage Exhibitions and they believe the Groups’ extensive experience in exhibitions would lead to an engaging showcase. “All three teams have great track records and we are confident that the 183 pieces of Egyptian artefacts will captivate visitors from around the world. We look forward to hosting visitors from Houston, the nation and beyond at this historical, educational and immersive exhibition,” said Bartsch.

      Mr. Anthony Tann, President of World Heritage Exhibitions, said: “We are extremely honoured to partner Cityneon for yet another artefacts exhibition. I am confident Cityneon will bring their incomparable expertise to the table and bring alive the treasures of Ramses II to cities across the world, welcoming the many millions of visitors globally.”

      Cityneon has assembled an experienced team who would be able to handle these precious historical treasures and launch the exhibition across the globe. The Group is also riding on its expertise in the curation of intellectual property experiences to build up their capabilities in the artefact exhibitions arena.

      Cityneon now has two global and major artefact-related intellectual property and has plans to acquire more historical artefacts IPs, with one from Asia expected in 2021.

      Jurassic World: The Movie Exhibition Officially Opened Its Gates February 12th, 2021 At Yue City East Plaza In Guangzhou, China Video Play Button
      Jurassic World: The Movie Exhibition Officially Opened Its Gates February 12th, 2021 At Yue City East Plaza In Guangzhou, China

      JURASSIC WORLD: THE MOVIE EXHIBITION
      OFFICIALLY OPENED ITS GATES FEBRUARY 12TH, 2021 AT YUE CITY EAST PLAZA IN GUANGZHOU, CHINA

      Based on Wanda Pictures’ partnership with Cityneon Holdings, a global experience entertainment company, and produced in conjunction with Universal Parks & Resorts, Jurassic World: The Movie Exhibition provides guests with a unique immersive experience based on one of the biggest blockbusters in cinema history.

      WHAT:
      Wanda Pictures announces grand opening of Jurassic World: The Movie Exhibition on February 12th, 2021.

      Jurassic World: The Movie Exhibition immerses audiences of all ages in settings inspired by the groundbreaking film franchise Jurassic World from Universal Pictures and Amblin Entertainment, blending real-world science and education with the very best in high-quality entertainment. This stunning experience is officially open to the public at the YUE CITY East Plaza, No.150 Xiwan Road, Liwan District, Guangzhou, China.

      WHEN & WHERE:
      Visitors can learn more about Jurassic World: The Movie Exhibition through Wanda WeChat mini Program, Ctrip, Damai, Maoyan, and YUE CITY platforms.

      • Time & Date: 10:00—19:00 from February 12th, 2021 (entrance will be closed 1 hour earlier)
      • Place: YUE CITY East Plaza, No.150 Xiwan Road, Liwan District, Guangzhou, China
      • Official Sales Channels: Wanda WeChat mini Program , Ctrip, Damai, Maoyan, YUE CITY

      * Notice: For more information or FAQs about tickets and COVID-19 precautions, please review the booking instructions on the ticketing platforms.

      Jurassic World: The Movie Exhibition occupies an area of about 2,700 square meters. At Jurassic World: The Movie Exhibition, visitors will feel as if they have entered the films as they walk through the world-famous Jurassic World gates and explore the experience through an interactive journey. Visitors will come face to face with a Velociraptor, stand under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus Rex. Guests will be able to imagine what it would have been like to walk among these breathtaking creatures and even come up close to two new additions, the Carnotaurus and Ankylosaurus, debuting at the exhibition for the first time in Guangzhou.

      The Jurassic Park and Jurassic World franchises have been entertaining audiences around the world with powerful stories and characters for more than 25 years – from film to video games and toys to rides at Universal theme parks. In fact, Universal Beijing Resort is scheduled to open this year as Universal’s newest theme park destination and will feature seven highly themed and immersive lands – including Jurassic World Isla Nublar. Guests of all ages will be able to explore Jurassic World Isla Nublar, an island of wonder and thrills where dinosaurs roam the Earth again. Universal Beijing Resort has taken the essence of this legendary film franchise and created a larger-than-life experience complete with attractions and adventures that have never been seen before. Guests will feel the power of the Tyrannosaurus Rex, Velociraptors, and the fearsome Indominus Rex at Jurassic World Isla Nublar.

      COVID-19 PRECAUTIONS:
      In strict accordance with the prevention efforts for COVID-19, the operation and management teams have worked diligently on a plan to ensure a safe consumer experience. The new health, safety and hygiene procedures will cover each step of a guest’s visit, including how they arrive, how they interact with other guests, and how they experience the exhibition.
      New procedures at Jurassic World: The Movie Exhibition will cover three areas: screening, spacing and sanitization. Key measures will include:

      • Guests and team members are required to wear face coverings and observe social distancing guidelines at all times while at Jurassic World: The Movie Exhibition
      • Guests and team members are required to have temperature checks upon arriving on-site; those with temperatures of 37.3℃ or greater will not be allowed to enter
      • Increased cleaning and disinfection of restrooms and other frequent “touch points”

      For information on COVID-19 Protection and Personal Travel Guidelines by the National Health Commission published by The People‘s Government of Guangdong Province, please visit here.

      《侏罗纪世界电影特展》登陆广州 大年初一正式开幕
      《侏罗纪世界电影特展》登陆广州 大年初一正式开幕

      中新网广州2月7日电 (记者 郭军 唐贵江) 由新加坡全球体验娱乐公司Cityneon Holdings与万达影视集团合作引入中国的《侏罗纪世界电影特展》登陆广州,将于大年初一(2月12日)正式在广州悦汇城东广场正式对公众开放。

      从电影到游戏,玩具,再到环球主题公园的游乐设施,侏罗纪系列在超过25年的时间里以震撼人心的故事和角色持续吸引着全球观众。计划于2021年开业的环球最新的主题公园北京环球度假区,将推出包含侏罗纪世界努布拉岛在内的七个沉浸式主题园区。这是一个充满奇迹与冒险的岛屿,所有年龄段的游客都可以探索侏罗纪世界努布拉岛,身临其境感受恐龙的嘶吼声再次在地球上响起。

      《侏罗纪世界电影特展》广州站占地约2700平方米。记者7日提前探营体验该展览,仿佛穿越进电影中,通过穿过举世闻名的侏罗纪世界大门,开启了一场互动探索之旅:面对面接触迅猛龙;走近巨大而温婉的腕龙;观赏史无前例的最凶猛的暴虐霸王龙,还有首次在国内展出的甲龙和食肉牛龙……

      与此同时,可爱的甲龙宝宝也来到《侏罗纪世界电影特展》广州站并带来她的全球首秀。甲龙宝宝源自侏罗纪系列动画片《侏罗纪世界:白垩冒险营》,已于2020年圣诞档在腾讯视频上映。《侏罗纪世界:白垩冒险营》动画片与侏罗纪系列电影紧密相连,动画片中有一只名为“小鼓”的甲龙宝宝,小鼓凭借其可爱外表成为颇具观众缘的高人气角色。

      本次特展的另一大亮点是首次在国内展出的甲龙和食肉牛龙。游客们将近距离接触一只动人心魄的成年甲龙,并首次观赏食肉牛龙与霸王龙的激烈对决。这三只全新的恐龙—甲龙,食肉牛龙与甲龙宝宝将首次在广州共同亮相。

      2700㎡的“侏罗纪恐龙世界”空降广州! Video Play Button
      2700㎡的“侏罗纪恐龙世界”空降广州!

      ¥99秒188元早鸟预售票!
      电影原班人马打造,1:1场景还原+0距离接触!

      一秒穿越亿万年前探索秘密。这将是你接近活恐龙的极限距离!电影原班人马打造侏罗纪世界电影特展广州站来了!

      恐龙来了!

      与环球主题公园及度假区联合制作的《侏罗纪世界电影特展》是基于电影史上最卖座的电影之一的沉浸式体验。展览将于2021年2月春节期间起在中国广州市荔湾区西湾路150 号悦汇城东广场,正式对公众开放。

      《侏罗纪世界电影特展》广州站占地约2700 平方米超大场馆,整个展区带你投身侏罗纪世界中,一起感受一段惊险奇妙的旅程吧~

      展会采用全球前沿技术,让你近距离观察栩栩如生的恐龙和它生活世界,现场的细节打造让你感觉仿佛身临其境!

      99元秒广州侏罗纪世界电影特展单人票

      销售时间:
      早鸟票销售时间:1月7 日-1月24日
      使用时间:
      早鸟票有效期:2021年2月春节期间-7月15日10:00~19:00(18:00后停止入场)

      展览地点:
      地点:广州市荔湾区西湾路150号悦汇城东广场(广州地铁5号线,地铁8号线西村站附近)

      使用流程
      购买本产品后,无需预约,凭电子码到现场核销验证即可入场

      免票政策
      身高1.1M(不含)以下儿童,需由成人陪同,1名成人仅带一名免票儿童

      退改规则
      1、本产品只限本人或转赠亲友使用,杜绝二次售卖。
      2、本产品一经购买,不退不改。
      3、图片仅供参考;一切以实际为准。
      4、购买此套餐视为认同此声明以及活动规则。

      《侏罗纪世界电影特展》将在广州悦汇城开放

      《侏罗纪世界电影特展》第二站定于广州,悦汇城东广场,由好莱坞级专业团队进行实景搭建,广州人终于能 “穿越”到真正的侏罗纪公园了

      特展引入了目前国际上先进的电子机械、动画电子互动技术,严格按照恐龙化石记录和科学研究记录高度还原恐龙特性,让体验感更加逼真震撼。在《侏罗纪世界电影特展》中,我们仿佛穿越进电影中,穿过举世闻名的侏罗纪世界大门,来到努布拉岛上。让我们开启一场互动探索之旅吧!

      登上努布拉岛,一起回到“侏罗纪世界”。数字数位化技术打造逼真的热带丛林,通过这段通道,就可以慢慢进入恐龙的世界了。

      在特展你 将走近巨大但温顺的腕龙;与迅猛龙面对面接触;偷偷告诉你, 广州站即将全新亮相——食肉牛龙!一定不要看走眼!

      当然,在展区还可以近距离观看远古霸主——霸王龙,你可以看到“霸主”丛林捕食的动态场景,给你前所未有的观感冲击。

      除了展览参观,还有寓教于乐的科普互动穿插其中,将现实世界的科学教育知识与高品质的体验娱乐完美融合。

      这是一场不同于普通的声画合一沉浸式体验,每一个场景都能和电影呈现出的画面有得一拼!这里能让各个年龄段的观众都可以沉浸在《侏罗纪世界》的场景里!

      Marvel Avengers S.T.A.T.I.O.N. which is popular all over the world, finally comes to Chengdu!
      Marvel Avengers S.T.A.T.I.O.N. which is popular all over the world, finally comes to Chengdu!

      The next city attraction?
      Marvel Avengers S.T.A.T.I.O.N. is opening soon!

      Marvel Avengers S.T.A.T.I.O.N. which is popular all over the world, finally comes to Chengdu! This Exhibition has received rave reviews in each city it has visited! Entertainment Weekly, calls it “…definitely the next best thing”, Laughing Place, says “…the whole experience was more like a pop-up Disney attraction than an exhibit”, DAILYNEWS says “Not even the mind that dreamed up Iron Man and The Hulk could have envisioned a technological marvel like this. It is such a place of pilgrimage that attracts all Marvel fans to rush to check in, and it will be officially opened in Chengdu Antiquity Plaza on Jan. 30th, 2021!

      With the Marvel Super Heroes gathered in Chengdu, the secret recruitment program is officially open. As an Avengers S.T.A.T.I.O.N. agent trainee, you will be challenged to a series of difficult tasks and be trained to have the necessary skills to fight against evil. You must complete all the training missions in order to become one of the important members of the organization to save the world, as an official Agent of the Avengers S.T.A.T.I.O.N.

      Everyone! When you’re ready, come with us to enter the Marvel Universe!

      This story-driven walkthrough exhibit takes you deep into a 3D world of Marvel’s Avengers without glasses or any equipment. You will enter the real world of the Marvel Universe and receive the uniquely customized science and technology training and tactical intelligence operating system to create your own exclusive experience.

      It’s the best place for you to take great pictures to share on your social media accounts! Here you can take a seat on Captain America’s Harley motorbike, as well as pose with his famous shield, taking Selfies, and creating amazing videos and vlogs which your friends will love!

      As we all know, Thor’s hammer can’t be lifted by even the strongest Hulk, but can only be lifted by one who is worthy. But at Avengers S.T.A.T.I.O.N., it’s said that Thor’s hammer has a chance to be lifted! Are you worthy and have a pure and brave heart recognized by Mjolnir?

      If you had to choose to be a Super Hero, would Iron Man be your first choice? He keeps iterating and upgrading his armor, always surprising us. Well, the chance to feel like Iron Man can be yours right now! The action of the Iron Man suit on the screen is completely dependent on your position operation, and you are in control to power up the suit!

      “Marvel Avengers S.T.A.T.I.O.N.” opens not only to trainee agents, but also to future little heroes. Together with the national academy of sciences, NASA and other institutions, the exhibition has jointly developed interdisciplinary teaching and experience devices including biology, physics, chemistry, astronomy, geometry, engineering, energy, and material science, creating a unique S.T.E.A.M. educational experience. As evidenced by operating data from major cities like New York and Singapore, the Marvel Avengers S.T.A.T.I.O.N. also is an attractive experience for groups of teenagers.

      It has been recommended by the governments of the UK, France, Singapore, Australia, Russia and other countries as a practice base for the students’ extra-curricular science education. With such popularity, the group visitors even need to make an appointment in advance.

      Of course, this is just the tip of the iceberg at the Station. View the Iron Man Hulkbuster suit at more than 3 meters high, explore the Hall of Armor, enter Bruce Banner’s laboratory, watch as a group of ants in communication with Ant-Man scatter on the ground and guide where you walk, and peruse the original costumes, operational equipment and weapons of 13 Marvel Super Heroes and 2 ultimate villains… … At this point, we’ve completely violated the Marvel principle of a non-spoiler! For the rest of the secrets, you will need to discover them for yourself.

      Chengdu Marvel Avengers S.T.A.T.I.O.N. will open to the public on Jan. 30th 2021, and the recruiting channels for agents are now officially opening.

      Get your tickets now!

      All of the wonderful experiences are waiting for you to explore! It is time for you to save the world!

      Exhibition Address: Antiquity Plaza (Hongxing Road No.1), Jinjiang, Chengdu
      Recommended ticket channels: Damai, Maoyan

      中国广州《侏罗纪世界电影特展》启动门票预售!
      中国广州《侏罗纪世界电影特展》启动门票预售!

      中国广州《侏罗纪世界电影特展》启动门票预售

      将于2021年2月12日登陆中国广州的《侏罗纪世界电影特展》,现开始门票预售!

      万达影视集团与新加坡全球体验娱乐公司城贸控股已宣布合作,将《侏罗纪世界电影特展》引入中国。与环球主题公园及度假区联合制作的《侏罗纪世界电影特展》是基于电影史上最卖座的电影之一的沉浸式体验。展览将于2021年2月12日起在中国广州市荔湾区西湾路150号悦汇城东广场,正式对公众开放。

      整个开创性的特展占地约2700平方米,能够使各年龄段的观众都沉浸在以《侏罗纪世界》系列电影为背景的体验场景中,并将现实世界的科学教育知识与高品质的体验娱乐完美融合。

      在《侏罗纪世界电影特展》中,来宾们仿佛穿越进电影中,通过穿过举世闻名的侏罗纪世界大门,来开启一场互动探索之旅。来宾们将走近巨大但温顺的腕龙;与迅猛龙面对面接触;并近距离观察其中最凶猛的恐龙——霸王龙,还有全新登场的甲龙和食肉牛龙。不难想象,来宾们走在这些令人惊叹的生物身旁将是一场怎样难以忘怀的体验。

      25多年以来,《侏罗纪公园》和《侏罗纪世界》系列电影以震撼人心的故事和角色吸引着全世界的观众,从电影到游戏,玩具,再到环球主题公园的游乐设施。事实上,北京环球度假区预计于2021年开业,作为环球影城的最新主题公园目的地,它将拥有七个高度主题化和沉浸式的景区——包括侏罗纪世界努布拉岛。各个年龄段的宾客都可以探索侏罗纪世界努布拉岛,一个充满奇幻和刺激的岛屿,恐龙再次在地球上漫游。北京环球度假区秉承了这个传奇系列电影的精髓,并带来了前所未有的体验,包括全新的景点和冒险活动。 在侏罗纪世界努布拉岛,宾客将感受到霸王龙,迅猛龙和令人畏惧的暴虐霸王龙的力量。

      同时,为做好新型冠状病毒肺炎的预防和应急保障工作,展览运营及管理团队已努力筹备好一系列防疫措施以确保为来宾们提供安全的观展体验。

      新的健康安全卫生防疫措施将涵盖到所有来宾会涉及的每个环节,包括:访客的到达,与他人的互动、特展中的各项体验及餐饮等。

      全新的《侏罗纪世界电影特展》防疫措施及流程涵盖三大方面:筛查、间隔和消毒。主要措施包括:

      • 来宾和工作人员在展览全程必须佩戴口罩并遵守社交疏导准则。
      • 来宾和工作人员入场前必须进行体温检测;超过37.3℃不得入场。
      • 加强对洗手间和其他频繁接触点的卫生清洁消毒。

      有关广东省人民政府发布来自卫健委的科普版《公民防疫行为准则》请参考此网址

      本次预售为限量早鸟票!游客朋友们可以在携程、大麦、猫眼、广州悦汇城内进行预购,早鸟票价为99元/人(原价188元/人),早鸟票使用时须出示有效的身份证件。

      • 日期 & 时间: 2021年2月12日起10:00~19:00(18:00后停止入场)
      • 地点: 广州市荔湾区西湾路150号悦汇城东广场
      • 官方销售渠道:携程、大麦、猫眼、悦汇城

      *特别提示:更多有关票务和防疫说明内容及常见问题请参考购票平台预订须知。

      Cityneon to bring historical artefacts exhibition to the world in 2021
      Cityneon to bring historical artefacts exhibition to the world in 2021

      Cityneon, a global experience entertainment company, will bring Machu Picchu and the Golden Empires of Peru, a historical artefacts IP exhibition, to the world in 2021.

      Cityneon entered into an agreement with Museo Larco and the Inkateera Asociación to debut the exhibition in 2021 with the support of the Ministry of Culture and the Government of Peru. World Heritage Exhibitions is the exclusive global show operator and promoter.

      Rare Peruvian artefacts on display

      Over 200 rare artefacts from Peru will be included in the exhibition that looks at ancient civilisations from before the Inca empire. The artefacts are worth around $250 million USD.

      Machu Picchu and the Golden Empires of Peru has the largest collection of gold artefacts to travel the world. As a UNESCO World Heritage site, fewer than 1 million travellers are allowed to enter Machu Picchu each year to preserve the site. At this exhibition, visitors will be able to travel to the historical site virtually and experience it through a virtual walkthrough.

      The highlight of the exhibition is an intact gold attire of a Chimú emperor. This artefact dates back to 1300 AD. Visitors will be able to see this piece surrounded by other royal attires from Peru.

      Continued expansion amidst COVID

      Mr. Ron Tan, Executive Chairman and Chief Executive Officer of Cityneon, said: “We are honoured to be trusted by Museo Larco and the Government of Peru to showcase these treasures to the world.

      We believe our expertise and track records will let us do justice to these remarkable pieces of rare Machu Picchu artefacts and allow us to take visitors through big, wonderful experiences”.

      The exhibition aims to educate visitors, whilst remaining a fun experience. Mr. José Koechlin Von Stein, President of Inkaterra Asociación, explains that Cityneon’s track of “holding interactive exhibitions means Machu Picchu and the Golden Empires of Peru will be just as engaging as all their previous works … we trust Cityneon’s vast expertise will truly bring ancient Peru to life.”

      The exhibition will cover approximately over 1,500 square meters to allow social distancing between visitors to occur.

      The exhibition will debut at the Boca Raton Art Museum in Florida in October 2021. Cityneon expects to welcome between 12-15 million visitors worldwide.

      Cityneon is now looking to partner with other governments in order to share their history and cultures around the world.

      Continuing on its expansion plans globally, Cityneon, in January, acquired Animax Designs, a world-renowned and reputable animatronics company founded 30 years ago in Nashville, Tennessee. The acquisition further synergizes Cityneon’s upcoming developments and allows Animax Designs to also leverage on Cityneon’s global projects to increase its worldwide reach.

      Cityneon Forays into Historical Artefacts IP Exhibition – Machu Picchu and the Golden Empires of Peru Video Play Button
      Cityneon Forays into Historical Artefacts IP Exhibition – Machu Picchu and the Golden Empires of Peru

      • With the support of the Ministry of Culture and the Government of Peru, Cityneon has entered into an agreement with Museo Larco and Inkaterra Asociación, together with World Heritage Exhibitions to bring Machu Picchu and the Golden Empires of Peru, a historical artefacts IP exhibition to the world
      • Cityneon’s first artefacts exhibition includes 228 unique pieces from Museo Larco in Peru, featuring the largest gold collection to ever travel the worldThe exhibition focuses on ancient civilisations that pre-date the Inca empire and the highlight of the exhibition is a fully intact Gold attire of a Chimú Emperor, that dates back to 1300 AD, before the expansion of the Inca Empire
      • Debuting in October 2021 at the Boca Raton Art Museum in Florida, the exhibition will be touring to various cities across the globe
      • Targeting to welcome 12 to 15 million visitors worldwide
      • This latest expansion builds on Cityneon’s repertoire of world-class experiences, positions the Group as one of the world’s largest experience entertainment companies that are continuing to grow amidst the Covid-19 pandemic

      Singapore, 10th Dec 2020 – Cityneon Holdings (“Cityneon”, the “Company”/collectively with its subsidiary, “Victory Hill Exhibitions”, the “Group”) today announced that it has entered into an agreement with Museo Larco and Inkaterra Asociación, with the support of the Ministry of Culture and the Government of Peru. In 2021, Cityneon will debut an exhibition of over 200 pieces of rare, original artefacts from Peru that focuses on ancient civilisations that pre-date the Inca empire. Called Machu Picchu and the Golden Empires of Peru, the exhibition will feature pieces that are valued at approximately US$250 million and will travel to various cities around the world.

      The official signing ceremony was conducted virtually on 4th November, 2020 with key representatives from Cityneon, Museo Larco, Inkaterra Asociación and World Heritage Exhibitions, transcending geographical limitations from Singapore, to Peru to the United States of America.

      Partnering with World Heritage Exhibitions as the exclusive global show operator and promoter, Machu Picchu and the Golden Empires of Peru features the largest gold collection to ever travel the world and it includes a virtual walkthrough of the UNESCO World Heritage Site Machu Picchu — perfect for scratching the travel itch during this pandemic. To preserve this invaluable historical site, fewer than 1 million travellers are allowed entry into Machu Picchu every year. With the recent global pandemic situation, the need for social distancing and other measures to prevent the spread of the coronavirus, this number has further dipped to 250,000. Cityneon is proud to be selected as the partner to bring the ancient Peruvian culture to the world.

      In Machu Picchu and the Golden Empires of Peru, visitors will be treated to the fascinating story of the transformation of dozens of ancient cultures in Peru, starting with the Chavín culture, one of the earliest civilizations in the Americas, and stretching 3,000 years to the discovery of Machu Picchu by Hiram Bingham III in 1911.

      The highlight of the exhibition is a fully intact Gold attire of a Chimú emperor, that dates back to 1300 AD. The Chimú empire was born from the previous Moche state in the northern coast of Peru, centuries before the expansion of the Inca empire, that formed the largest empire of the Southern Hemisphere.

      The Chimú attire is the expression of an imperial body dressed in gold, channelling the power of the Sun, representing this Andean God on earth, and it will be surrounded by more than 10 earlier royal gold and silver ancestral attires from the land of the Incas.

      Mr. Ron Tan, Executive Chairman and Chief Executive Officer of Cityneon, said: “We are honoured to be trusted by Museo Larco and the Government of Peru to showcase these treasures to the world. We believe our expertise and track records will let us do justice to these remarkable pieces of rare Machu Picchu artefacts and allow us to take visitors through big, wonderful experiences. We are thankful to work with partners as established as the Museo Larco, Inkaterra Asociación and World Heritage Exhibitions. Together, we are confident to showcase this thrilling exhibition about the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains.”

      With the limited entertainment options available as the world recovers from the unprecedented global pandemic situation, Machu Picchu and the Golden Empires of Peru will differentiate itself as a safe entertainment option due to the sheer size of the exhibition spanning over 1,500 square meters, allowing social distancing between visitors while they savour the 228 pieces of original Peruvian artefacts.

      Mr. José Koechlin Von Stein, President of Inkaterra Asociación said: “We are delighted to announce this partnership with Cityneon. Their track records of holding interactive exhibitions means Machu Picchu and the Golden Empires of Peru will be just as engaging as all their previous works, and we look forward to hosting millions at this historical, educational and fun exhibition while visitors learn about Peruvian history. We trust Cityneon’s vast expertise will truly bring ancient Peru to life.”

      Mr. Andrés Alvarez-Calderón Larco, President of Museo Larco said: “We’re incredibly proud of our rich history and trust that Cityneon is the best partner to showcase the extraordinary and rich history of ancient Peru, bringing to life the various cultures that have lived in the land of the Incas and Machu Picchu over an astounding 5,000 years. We cannot wait for people all over the world to view these amazingly preserved artefacts up close.”

      Mr. Anthony Tann, President and Chairman of World Heritage Exhibitions, said: “We are extremely honoured and excited to be the exclusive global partner for the operations and promotions of this thrilling and engaging exhibition about the Peruvian culture. We are targeting to welcome approximately 12 to 15 million visitors from all over the world to visit this enchanting exhibition.”

      To hold the exhibition, Cityneon has assembled an experienced global team who would be able to handle these precious historical treasures. The Group’s subsidiary Victory Hill Exhibitions holds the world’s largest market share of Hollywood exhibition IPs globally, and it will make use of its vast industry experience in the curation of intellectual property in the travelling museums artefacts space.

      Having won the trust of billion-dollar Hollywood studios, the Group now looks to partner more governments of the world to bring their history and culture to people all over the world. This exhibition of Machu Picchu is Cityneon’s foray into historical artefacts and it will not be the last. Stay tuned for more announcements in this space.

      Canada, do you have what it takes to join the Avengers? The highlight of 2020 has arrived: Marvel’s Avengers S.T.A.T.I.O.N.! Video Play Button
      Canada, do you have what it takes to join the Avengers? The highlight of 2020 has arrived: Marvel’s Avengers S.T.A.T.I.O.N.!

      Canada, do you have what it takes to join the Avengers?
      The highlight of 2020 has arrived: Marvel’s Avengers S.T.A.T.I.O.N.!

      Paquin Entertainment Group, Victory Hill Exhibitions and the Yorkdale Shopping Centre are proud to announce the CANADIAN PREMIERE of Marvel Avengers S.T.A.T.I.O.N.: The Experience.

      The award-winning immersive exhibition will thrill the City of Toronto for a limited engagement, running from November 20, 2020 until January 31, 2021.

      Guests at Avengers S.T.A.T.I.O.N., the Scientific Training And Tactical Intelligence Operative Network, journey through an advanced, multi-room training facility, where they receive unprecedented access to the most sensitive intelligence and cutting-edge science behind the Avengers. After completing their training, they become Agents of Avengers S.T.A.T.I.O.N.

      “The Marvel Studios’ Avengers movies were game changers, and this exhibition will give everyone a chance to extend and personalize their experience with this iconic franchise” says Gilles Paquin, CEO of Paquin Entertainment Group. “With our 25,000 square foot venue, you will be able to safely explore the exhibit in a socially-distanced setting.”

      The Instagrammable, must-see exhibition features multiple rooms dedicated to favourite Avengers characters from the Marvel Cinematic Universe, including Captain America, Iron Man, Black Widow, Black Panther, the Hulk, Thor and more. Along with getting up close and personal with original props and costumes straight from the big screen, guests are invited to examine Thor’s iconic hammer, explore Iron Man’s Hall of Armour, capture photos with Captain America’s shield, experience the contactless HULKBUSTER simulator and learn about Wakanda in a brand-new Toronto-exclusive Black Panther exhibit.

      “The interactive experience is an absolute blast for fans of the series. The games will give them a chance to feel like a member of the Avengers team” says Ron Tan, Executive Chairman & Group CEO of Cityneon Group, Victory Hill Exhibitions’ parent company.

      Special health and safety considerations have been made for the Canadian opening. A timed ticketed entry system and limited capacity allow for plenty of room to socially distance in the 25,000 square foot venue. Guests will undergo a health screening upon entry and masks are mandatory at all times within the exhibit. Diligent cleaning protocols have also been implemented. For more Health and Safety information, visit avengersstationcanada.com.

      The Yorkdale Shopping Centre will host the multi-room exhibition and Marvel Avengers S.T.A.T.I.O.N. retail store. The store, which is now open to the public, offers limited edition items and exclusive merchandise including t-shirts, hoodies, jackets, collectable posters and Avengers-themed toys, games and action figures from iconic brands such as FUNKO, Beast Kingdom, Hasbro, TY and Diamond comics. The store also features a very special collaboration with Roots Canada. It’s a Marvel fan’s retail dream come true.

      “Yorkdale is the ultimate destination for families. We are very excited to be hosting the Canadian premiere of this one-of-a-kind experience,” says Kimberly Barnard, General Manager of Yorkdale Shopping Centre. “Yorkdale is committed to delivering a safe, exciting and elevated shopping environment while also providing more than 100 new jobs to the community.”

      Powered by a partnership with Destination Toronto, Marvel Avengers S.T.A.T.I.O.N. will kick off on November 20th inside the Yorkdale Shopping Centre. Thousands have already signed up to receive information on advance ticket sales. Public tickets will go on sale on November 12th and will be limited. Please follow @avengersstationcanada on Facebook and Instagram for more details about the exhibit, and visit avengersstationcanada.com for tickets.

      Marvel Avengers S.T.A.T.I.O.N. exhibit coming to Yorkdale Mall in Toronto, Canada
      Marvel Avengers S.T.A.T.I.O.N. exhibit coming to Yorkdale Mall in Toronto, Canada

      Fans of the Avengers and the Marvel Cinematic Universe can assemble at the Yorkdale Shopping Centre for an exhibit set to launch soon.

      Avengers S.T.A.T.I.O.N. will include history, science, genetics and technology of Marvel and the profiles of legendary Marvel profiles of Iron Man, Black Widow, Hulk, Thor and plenty more.

      This is exhibit has been featured across the world in London, Seoul, Paris, Singapore, Beijing and India. Now, it’s set to have its Canadian debut in Toronto.

      “We are so proud to bring this award-winning experience to Canada, at a time when we need it most for people to experience joy,” said Justin Paquin of Paquin Entertainment Group.

      Visitors are expected to have space to remain safe and socially distanced in the venue, expected to exceed 25,000 square feet, at Yorkdale.

      “We look forward to opening this awesome exhibit in the near future,” said Paquin.

      Marvel Avengers S.T.A.T.I.O.N., an interactive experience at Xiamen Station is now open!
      Marvel Avengers S.T.A.T.I.O.N., an interactive experience at Xiamen Station is now open!

      1 October 2020 – After intensive preparation, the dream of Avengers fans finally came true! On Sep.30th, the grand opening ceremony of the Marvel Avengers S.T.A.T.I.O.N.  was proudly held in Paragon Center, Xiamen, injecting much energy and excitement to this beautiful ‘Sea Garden’ city.

      The organizer of this grand opening ceremony is Fujian Shiyi Culture Communication Co., Ltd. Guests from Xiamen government and local media also participated in this event. All guests and audiences came together to witness the beginning of the tour of Marvel Avengers S.T.A.T.I.O.N. in Xiamen.

      The E·FIVE popular dance studio performed a cool street dance, which was a warm-up for the opening ceremony. Their performance successfully lit the passion of the audiences and attracted many people around to join and take photos.

      After the dance performance, the invited leaders of the Xiamen government gave speeches celebrating the opening of Marvel Avengers STATION, in which they expressed their appreciation of the implementation of this project and their best wishes to the success of Marvel Avengers S.T.A.T.I.O.N. in Xiamen.

      The representative of the organizer, Mr. Huang Xiaolong, the General Manager of Fujian Shiyi Culture Communication Co., Ltd., also gave his speech to the media and audience. He shared his valuable experience of importing internationally renowned IP projects as well as his far-reaching development plans for the future; he also gave a wonderful presentation of the highlights of Marvel Avengers S.T.A.T.I.O.N. in detail.

      Afterwards, all guests and invited media were invited to gather at the center of the stage, to officially launch the ribbon-cutting ceremony of the 2020 Marvel Avengers S.T.A.T.I.O.N., and gave their best wishes to the triumph of this project in the future.

      As the grand opening ceremony has attracted a lot of curiosity and attention from the media, the organizer invited all the guests to enter the exhibition so that they could explore the Marvel Cinematic Universe and experience the appeal of the worlds of the Marvel Super Heroes themselves.

      Marvel Avengers S.T.A.T.I.O.N. is an immersive entertainment experience project based on the Marvel Cinematic Universe that includes technology, education, and entertainment modules. In order to let the audiences truly and deeply experience the Marvel Cinematic Universe, the exhibition space which is nearly 1,000 square meters takes guests through an original story featuring aspects inspired by the Marvel Studios films.

      Marvel Avengers S.T.A.T.I.O.N., which brings original costumes and movie props from the Marvel Studios films, is coming across the ocean to Xiamen, to immerse you in a story-driven exhibition steeped in the Marvel Cinematic Universe and helps transform your imagination into reality. Super Heroes from the Marvel Studios movies, including Iron Man, Captain America, Thor, Hulk, Black Widow and Hawkeye, will have their costumes, weapons and armor on display and unveiled soon in an unforgettable immersive exhibition you can experience firsthand.

      The Marvel Avengers S.T.A.T.I.O.N. Xiamen Station will officially open on October 1st. So this summer, if you are in Xiamen, you must not miss it!Let’s explore the wonder of the Marvel Cinematic Universe together and fight alongside your favorite heroes!

      Please log in to Damai platform or WeChat Official Account: Shiyi Interactive Experience Space to get your tickets.

      Regular ticket types
      • Space Stone Ticket(Adult Ticket):RMB 128
      • Reality Stone Ticket(Student Ticket):RMB 108(on-site inspection of student ID)
      • Time Stone Ticket(Child Ticket):RMB 64(available for height below 1.2m, measured on site)
      • Power Stone Ticket(Family Ticket):RMB 299(2 Adults+1 Child,available for children whose height below 1.2m)

      中信资本被投企业Cityneon获中国国际商业大奖
      中信资本被投企业Cityneon获中国国际商业大奖

      2020年9月24日,中信资本被投企业、全球体验娱乐公司 ––– Cityneon(城贸控股有限公司,以下简称“城贸控股”)凭借“侏罗纪世界电影特展”获得了“中国国际商业奖”体验娱乐类奖项。

      “侏罗纪世界电影特展”是城贸控股旗下核心展览之一,它将电影制作艺术和科学完美结合,运用《侏罗纪世界》系列电影的创造性叙事,将其赋予新的创意并通过沉浸式互动体验的方式呈现,近五年来已入驻芝加哥、马德里、巴黎和首尔等全球35个城市

      今年7月“侏罗纪世界电影特展”首次进入中国。特展位于成都大熊猫繁育研究基地的熊猫广场,占地约2700平米,引入了目前国际上最先进的电子机械、动画电子互动技术,严格按照恐龙化石记录和科学研究记录,高度还原恐龙特性,为游客们奉上了一场充满悬念和创意体验的难忘旅程。此外,城贸控股旗下的“漫威复仇者联盟互动体验站世界巡回展”也于8月入驻厦门,是近年来福建地区引进的最大国际文娱IP项目,不仅有力地推动了疫后城市经济复苏,还充分体现了城贸控股在进军更广泛市场方面取得的成就。

      城贸控股目前与多家全球顶尖的电影公司和游戏开发商合作,以获得其产品的 IP 授权,在全球举办别具一格的特展,为观众打造多感官沉浸式体验。这些合作伙伴包括迪士尼、漫威娱乐、孩之宝、环球影业及狮门娱乐。今年7月,城贸控股宣布已获得导演詹姆斯·卡梅隆畅销大片《阿凡达》的全球巡展长期独家授权,未来将与迪士尼实景娱乐版块以及制片公司Lightstorm展开紧密合作,联合打造这项令人兴奋的冒险体验。今年早些时候,Cityneon还收购了全球首屈一指的电子动画开发制作公司Animax Designs,曾多次为NBC环球、华纳兄弟和迪士尼等好莱坞影视工作室和全球大型展览开发超凡逼真的三维角色形象,为大型主题娱乐、现场景点和移动娱乐运营商们提供服务。这次收购丰富了城贸控股的全球资产,并增强了艺术实力和技术活力。

      Cityneon receives the China International Business Award 2020 in the Entertainment Experience Category for the ‘Jurassic World: The Movie Exhibition’ in Chengdu, China
      Cityneon receives the China International Business Award 2020 in the Entertainment Experience Category for the ‘Jurassic World: The Movie Exhibition’ in Chengdu, China

      Cityneon recognized in Entertainment Experience category of China International Business Awards
      ‘Jurassic World: The Movie Exhibition’ combines filmmaking art and science into one inspiring spectacle.

      24 September 2020 – Cityneon Holdings’ industry leadership in providing high-quality entertainment experiences has been confirmed once again with a China International Business Award in the Entertainment Experience category for its globally successful project ‘Jurassic World: The Movie Exhibition.’

      Based on the blockbuster science-fiction film distributed by Universal Pictures, the exhibition has attracted audiences from all age groups and demographic backgrounds.

      Prehistoric creatures, such as the Velociraptor, Brachiosaurus, and Tyrannosaurus rex, are depicted in an interactive production that leverages the creative storytelling of the “Jurassic World” franchise. The physically accurate animatronic dinosaurs were created by a team of paleontological advisors, highly skilled designers, engineers, artisans, and technicians who shared the goal of bringing the high-tech adventure to the public.

      Through the immersive features of ‘Jurassic World,’ visitors experience a suspenseful journey that begins with entering the gates, and ultimately leading to an exploration of various narrative elements, including up-close encounters with both ferocious and gentle dinosaurs.

      More than being amazed by the special effects and technological brilliance of the exhibition, the viewers can acquire scientific knowledge about the period and geographical environment where these primeval animals existed.

      Cityneon Holdings has brought their exhibitions to over 40 cities around the world, including Chicago, Philadelphia, Madrid, Paris, and Seoul for the Jurassic World exhibition. The exhibition has also attracted great attention on Chinese social media, reflecting Cityneon’s success in delivering this show to vibrant markets.

      Since the company was founded in 1956, it has delivered on its promise to use its imagination in developing large-scale experiences in partnership with large global movie studios such as The Walt Disney Company, Marvel, Hasbro, Universal Studios, 20th Century Studios and Lionsgate on their intellectual properties (“IPs”) to curate, create and construct immersive and experiential experiences for worldwide visitors.

      The company plans to increase its entertainment catalogue in the future by acquiring more IPs from major studios and global partners.

      In July 2020, Cityneon announced that it had acquired multi-year global licensing rights for the touring exhibition of ‘Avatar,’ the blockbuster movie directed by James Cameron. Earlier this year, Cityneon acquired Animax Designs, an internationally renowned creator of interactive and animatronic characters, animated puppets and costumes for film studios such as NBC Universal, Warner Bros and Disney. This acquisition is a valuable addition to Cityneon’s assets as it boosts the company’s artistic prowess and technical dynamism.

      As part of its efforts in sustainability and corporate responsibility, Cityneon supports aspiring artists and professionals by offering bond-free scholarships. The company’s academic partners are Republic Polytechnic, Singapore Polytechnic, and Singapore University of Technology and Design, which offer programs that encourage students to develop a wide range of skills and pursue their ambitions in the creative sectors.

      To further serve its community, Cityneon has integrated sponsorship programs and volunteering activities into its business initiatives. The goal is to create a positive difference in the lives of people and continue inspiring the public not only through entertaining events but also through civic action and engagement in social issues.

      Marvel Avengers S.T.A.T.I.O.N. Arrives in Xiamen with a Limited Early Bird Ticket Magic Call! Video Play Button
      Marvel Avengers S.T.A.T.I.O.N. Arrives in Xiamen with a Limited Early Bird Ticket Magic Call!

      Do you want to experience the Marvel Cinematic Universe?
      Do you want to see the costumes and equipment of Iron Man and Captain America up close?
      Do you want to explore the high tech of Wakanda?

      Marvel Avengers S.T.A.T.I.O.N. has traveled to more than 20 cities, including New York, Las Vegas, Paris, Singapore and London, and now, it will finally arrive in Xiamen for an incredible interactive and immersive four-month run.


      Opening time: October 1, 2020
      Exhibition location: Paragon Center Xiamen

      Marvel Avengers S.T.A.T.I.O.N., which brings original costumes and movie props from the Marvel Studios films, is coming across the ocean to Xiamen, to immerse you in a story-driven exhibition steeped in the Marvel Cinematic Universe and help transform your imagination into reality. Super Heroes from the Marvel movies, including Iron Man, Captain America, Thor, Hulk, Black Widow and Hawkeye, will have their costumes, weapons and armor on display and unveiled soon in an unforgettable immersive exhibition you can experience firsthand.

      In October 2020, let us come together to explore the secrets of the Marvel Cinematic Universe, go deep into the core of our heroes’ super powers, and fight alongside our favorite Super Heroes!

      What is Marvel Avengers S.T.A.T.I.O.N.?
      You’ve loved watching the movies, but now , but now the Marvel Cinematic Universe can also become a reality.

      Marvel Avengers S.T.A.T.I.O.N. is an entertainment interactive experience entertainment interactive experience venue which is amazingly designed and constructed in order to let fans truly designed and constructed in order to let fans truly experience the experience the Marvel Cinematic Universe..

      Here, we all have the possibility to feel what it is like to be a Marvel Super Hero as agent trainees!! Guests will deeply immerse in the remarkable world of the Avengers, as you see if you have what it takes to be a real S.T.A.T.I.O.N. Agent. Here, there is a story which is unique for you, and you can live out within the experience.

      1000 square meters of entertainment space housing a unique story-based experience
      Marvel Avengers S.T.A.T.I.O.N. is the world’s first immersive entertainment experience project based on the Marvel Cinematic Universe that includes technology, education, and entertainment modules. In order to let the audiences truly and deeply experience the Marvel Cinematic Universe, the exhibition space which is nearly 1,000 square meters takes guests through an original story based adventure featuring aspects from Marvel movies.

      Experience high tech interaction while fulfilling your mission to become a S.T.A.T.I.O.N. Agent
      Through the superposition of multiple technologies, Marvel Avengers S.T.A.T.I.O.N. creates a surreal world where movies and reality are mixed together. The exhibition offers some of the world’s most advanced audio-visual technology and interactive experience equipment, which creates an immersive interactive space that allows you to explore your imagination within the world of the Marvel Super Heroes.
      So let’s walk through the Marvel Cinematic Universe, explore the worlds of our favorite Super Heroes, harvest adventures and experience wonderful things together!

      Limited-time and limited-discount early bird tickets are calling for you!
      Adult early-bird tickets are limited to 3000 positions, family early-bird tickets are limited to 600.
      Early bird ticket offer date: September 1 to September 15, 2020
      Admission time of Early Bird Ticket : October 1, 2020 to January 3, 2021
      Adult Early Bird Ticket: RMB 88

      漫威复仇者联盟互动体验站世界巡回展空降厦门
      漫威复仇者联盟互动体验站世界巡回展空降厦门

      中新网厦门8月16日电 (记者杨伏山)火爆全球的“漫威复仇者联盟互动体验站世界巡回展” (Marvel Avengers S.T.A.T.I.O.N.) 16日空降厦门:其厦门站正式启动。

      业内人士称,这个国际超级大IP的到来,势将重新点燃疫情之后的福建民众热情,激活市场潜力。

      主办方介绍说,此次复联互动体验站巡回展厦门站,由美国漫威、迪斯尼、新加坡城贸控股、VHE以及拾忆文化联合主办,厦门会展集团旗下的壹号公关唯一协办。众多实力的行业巨头跨国联盟,致力为广大影迷们带来一场震撼的视听盛宴。

      《复仇者联盟4》的上映,曾在全球掀起飓风效应,最终斩获全球208.43亿票房的惊人佳绩,足见其IP的重要影响力。

      作为近年来福建地区引进的最大国际文娱IP项目,为期3个月的该巡回展厦门站,不仅大力推动城市文化旅游的创新,有力地推动疫后城市经济复苏,也将创意地融合厦门本土特色文化,全线带动厦门品牌商户,实现跨界联动,异业联盟,用超级IP撬动城市各行业经济。

      据介绍,厦门站独有的全新官方高配版展具,以及独具特色的大规模沉浸式体验内容,融入了全球领先的科技、教育、娱乐模块,展内还设有一系列的复联电影宇宙实景互动,粉丝们在体验惊奇的同时,还将深深感受到漫威宇宙世界的震撼魅力。

      巡回展现场,全部基于复联电影元素还原设计,多场景的联动,故事的环环相扣。在展区里,玩家们可以与自己最喜爱的超级英雄“零距离”接触,多个高能场景的互动体验,还能还原经典漫威场景。整个展览,不仅能够满足粉丝们的英雄想象,还有许多适合亲子的互动内容,高科技&趣味的游戏,赋予了特展丰富的科教意义。

      Singapore’s arts sector receives $50.1 million boost in 2019
      Singapore’s arts sector receives $50.1 million boost in 2019

      Cityneon was awarded the Patron of the Arts Award 2020 for our contribution as a patron sponsor to Pangdemonium!,
      a home-grown Singapore theatre company.

      SINGAPORE, 5 August 2020 – The National Arts Council’s (NAC) efforts in 2019 to champion the arts in Singapore were boosted by S$50.1 million worth of support from 378 individuals and organisations. These patrons, comprising 103 organisations and 275 individuals, and their contributions to the arts will be recognised at the annual Patron of the Arts Awards (POAA). Due to the COVID-19 pandemic, this year’s awards ceremony will go digital for the first time on NAC’s Facebook and YouTube platforms, providing the public an opportunity to honour arts patrons.

      Giving to the arts during 2019 continued to gain steady momentum, reflecting the value and importance of contributing to Singapore’s expanding arts scene and propelling the arts towards inspiring people and connecting communities. The total contributions recognised this evening comprise $40.5 million in cash – a new high since POAA 2018, and up 23% from POAA 2019 – as well as $9.6 million in-kind. The growing support is underscored by a rise in larger donations, with a 25% increase in the number of Distinguished Patrons of the Arts, the highest tier of recognition for corporations and individuals, to 30.

      Mrs Rosa Daniel, Chief Executive Officer of NAC, said, “The strong support for the arts from corporate and individual donors in 2019 continues to sustain Singapore’s arts scene. The generosity of long-term arts patrons and first-time givers help to strengthen arts organisations, and the important work they do in bringing meaningful arts experiences to our audiences. The patrons’ contributions affirm our society’s recognition of the positive impact of the arts and form the cornerstone of a sustainable arts ecosystem. Patronage will be critical as the sector enters an extended period of uncertainty with the COVID-19 pandemic and its impact on the economy but working together, the arts community and their supporters will ensure we emerge stronger.”

      Continued support from repeat patrons benefiting our diverse arts landscape

      NAC’s arts advocacy efforts have been accentuated by a tradition of sustained giving from different organisations and individuals committed to growing Singapore’s arts scene. Significant contributions in 2019 went towards arts infrastructure development. For example, The Ngee Ann Group consisting of The Ngee Ann Kongsi and Ngee Ann Development has pledged a total of $55 million, the largest contribution given by the Group in the two decades they have been recognised at POAA. This contribution has benefitted LASALLE College of the Arts in establishing a new 12-storey building, as well as theatre group Wild Rice. Similarly, Singtel donated $10 million to the Esplanade – Theatres on the Bay for their 550-seater Waterfront Theatre.

      Businesses also continued to give to the arts sector in various ways. UOL Group Limited provided in-kind support for the underserved and special needs communities through organisations such as Very Special Arts and Pathlight School, among other efforts to nurture Singapore’s arts scene. Mr Liam Wee Sin, UOL Group Chief Executive, said, “Art connects people and enriches lives. As a property group with a role in developing the built environment, our collaborations with various partners enable us to contribute to an environment where everyone has easy access to art, driven by our desire to support an inclusive community and build a vibrant city.”

      Long-term individual donors include Distinguished Patrons of the Arts Mr Christopher Ho and Mrs Rosy Ho, supporters since 2002, and recognised for volunteering their time and expertise with national companies like the Singapore Symphony Orchestra (SSO), among their other contributions last year.

      Individual giving in 2019 was also boosted by Friends of the Arts such as Mr Edmund Lin and Mrs Trina Liang-Lin who contributed to Playeum, Singapore Repertory Theatre and Wild Rice, as well as Mr and Mrs Gunjan & Showbhik Kalra who donated to the Jazz Association (Singapore). Collectively, the 229 individual donors recognised as Friends of the Arts were able to build an impressive total of $3.4 million for the Singapore arts scene.

      New patrons revitalising more of Singapore’s arts

      Over 100 organisations and individuals were also honoured as first-time patrons. First-time giver and Distinguished Patron of the Arts Mr Teo Hark Piang, PBM, contributed to Teochew opera troupe Nam Hwa Opera’s endeavour to showcase the vibrancy of a centuries-old art form online for its existing and new audiences. Mr Toh Lim Mok, President of Nam Hwa Opera Limited, said, “We are privileged to have a group of patrons who believe passionately in the preservation of our traditional culture and heritage. Their strong financial support empowers us to further our mission and vision, encouraging us to embrace state of the art technology so that we can innovate this classical art form and reach out to the younger generation.”

      Other first-time supporters include Patrons of the Arts Mr Patrick Wee and Mr Laurence Wee, who donated two artworks by Gerard D’Alton Henderson to the National Gallery Singapore, and Dr Edward Koh, whose cash contribution went towards supporting Dance Ensemble Singapore in their performances and activities to nurture young talents. Dr Koh, also honoured as Patron of the Arts, shared, “I’ve come to realise there is an artist in each of us. Our humble contributions to the arts are important in allowing Singapore’s shared culture to be retained and told in different ways; and such support ensures that multiculturalism can continue to be a way of life in Singapore.”

      Small and Medium Enterprises (SMEs) such as LTW Designworks and Mocha Chai Laboratories also stepped forward in 2019 for the first time to contribute to the arts as Friends of the Arts. Arts patronage in the form of sustained and varied support from a wide segment of society signifies the importance of cultivating arts appreciation and ensures the continuity of different art forms in Singapore.

      Evolving capabilities to sustain the arts in the new normal

      While the arts sector has benefited from an overall growth in patrons’ support since 2013, COVID-19 has created much uncertainty for the arts community. The future environment for arts philanthropy will be challenging, and NAC has responded by launching a broad-based online fundraising campaign in April 2020 – A COVID-19 Rally for Singapore’s Arts – inviting corporations, foundations and the public to partner NAC in supporting home-grown artistic talents. The campaign, which runs until December 2020, has seen about 40 arts groups raise almost $200,000 via the Giving.sg platform. The Sustain the Arts (stART) Fund was also launched in March this year as a joint initiative by NAC and the private sector to boost the longer-term financial sustainability of smaller arts organisations and foster a culture of giving to the arts.

      Looking ahead, the role of arts philanthropy must also evolve and employ new means to adapt to the times and encompass new approaches such as digitalisation. Patrons can choose to support arts groups and artists exploring the digital arena, and who are looking to acquire the skills required to embrace this mode of delivery. Encouraging examples include 2019 arts beneficiary Teater Ekamatra, who launched their first-ever virtual fundraising challenge AMBOI! to deal with show cancellations brought on by the pandemic. The company hopes to raise at least $10,000, after which the funds will be matched dollar-for-dollar by a private patron and then doubled by the Cultural Matching Fund. If the target is met, the company will give back to donors by presenting a star-studded mini online festival.

      Minister for Culture, Community and Youth & Second Minister for Law, Mr Edwin Tong said, “The arts can bring diverse communities together, and deepen our understanding and commitment to our nation. I want to thank the patrons we are honouring for believing in the value and positive impact of the arts on Singapore. The partnerships between arts groups and donors are key to the sustainability of our arts ecosystem, especially during this challenging period. MCCY and NAC will continue to work closely with our stakeholders to accelerate the adoption of technology and digital capabilities; leading the way for innovative ideas for content creation and presentation. We seek our patrons’ continued support as we build a more resilient arts community together, ensuring that the sector can thrive in the new normal.”

      The 2020 Awards is the 37th edition and recognises contributions made between 1 January and 31 December 2019. Launched in 1983, the Patron of the Arts Awards celebrates arts patrons who have contributed to the development of Singapore’s arts sector. For the list of 2020 Patron of the Arts Awards recipients, refer to Annex A. For more information on the Patron of the Arts Awards, refer to Annex B, or visit www.nac.gov.sg/poa

      成都大熊猫召唤侏罗纪恐龙!《侏罗纪世界电影特展》正式对公众开放
      成都大熊猫召唤侏罗纪恐龙!《侏罗纪世界电影特展》正式对公众开放

      四川在线消息(记者 钟帆 摄影报道)电影《侏罗纪公园》勾起不少影迷对恐龙世界的好奇,行走于腕龙、迅猛龙、霸王龙之间会是一种什么感受呢?7月17日,在成都大熊猫繁育研究基地的熊猫广场,由环球影城独家授权,美国好莱坞专业团队实景搭建的《侏罗纪世界电影特展》将正式对公众开放 ,让你进入真正的置身侏罗纪世界中,感受一段惊险奇妙的旅程。

      据了解,今年上半年1月,万达影视集团便与成都成华区方面在财富又一城广场万达影城举行了《侏罗纪世界:特展》项目引进的签约仪式,正式将影城的优质文化项目——“侏罗纪世界电影特展”引进成都,落户成都市成华区。主办方表示,这是环球影城的王牌IP侏罗纪在中国的首展,经过几大城市的激烈角逐,是成都大熊猫吸引来了侏罗纪恐龙,落户成华区熊猫基地。这也是环球影城正式亮相中国之前,官方首次授权将环球影城中最受欢迎的侏罗纪区以“电影特展”的方式在国内呈现。

      近5年来,《侏罗纪世界电影特展》已相继走过墨尔本、芝加哥、巴黎、马德里等地。其中巴黎、马德里两个城市11个月展期中,观展人数超100万人次!去年登陆韩国首尔特展期间,几乎一票难求。此次亮相成都大熊猫繁育研究基地,成华区相关负责人表示,“依托熊猫基地、北湖等独特的文旅资源,成都市已将这一片区规划为熊猫国际旅游度假区。目前熊猫基地正在实施改扩建工程,争创国家‘AAAAA级景区’。未来这里将呈现更多文化旅游休闲娱乐体验新场景,成为成都世界旅游名城首选目的地。”

      为了让成都人民真正零距领略震撼的侏罗纪世界,本次特展场馆占地约2700平米引入了目前国际上最先进的电子机械、动画电子互动技术,严格按照恐龙化石记录和科学研究记录,高度还原恐龙特性,使体验感更加逼真。在这里,你将首次接触巨大但温顺的腕龙,与迅猛龙面对面,并史无前例地近距离观察最凶猛的霸王龙。同时,还有寓教于乐的科普互动穿插其中,更有全球著名古生物学家杰克·霍纳提供顾问支持,让各年龄段的观众除了能沉浸在以《侏罗纪世界》系列电影为背景的体验场景中,还能将现实世界的科学教育知识与高品质的体验娱乐完美融合。

      同时,为做好新型冠状病毒肺炎的预防和应急保障工作,项目运营及管理团队已努力筹备好一系列防疫措施以确保为来宾们提供安全的观展体验。

      Cityneon acquires global rights for touring exhibition of Disney and James Cameron’s AVATAR
      Cityneon acquires global rights for touring exhibition of Disney and James Cameron’s AVATAR

      Cityneon Holdings has announced that its subsidiary, Victory Hill Exhibitions, has acquired multi-year licensing rights for the global touring exhibition based on James Cameron’s blockbuster film AVATAR. Cityneon will work in close collaboration with Disney Location-Based Experiences and James Cameron and Jon Landau’s Lightstorm Entertainment on this joint venture.

      With AVATAR set to release the first of four sequels next year, Cityneon looks forward to curating a uniquely engaging experience for audiences to visit worldwide. The innovative state-of-the-art touring exhibition will feature numerous interactive, multi-sensory segments where guests can explore the fascinating wonders of Pandora, the distant moon which is the setting for the films.

      Ron Tan, Executive Chairman & Chief Executive Officer of Cityneon, said: “We are honoured to work with Disney and Lightstorm Entertainment. All of us share the same vision of bringing these experiences alive with artistry and inventiveness. We are thrilled to be part of this collaboration. There’s a lot of anticipation for the film’s first sequel, and we’re excited to be part of the global effort to complement the film’s release with a truly immersive experience for fans in various markets.”

      Lightstorm Entertainment’s President of Franchise Development, Kathy Franklin, added: “Our powerful new relationship with Cityneon for this global touring exhibition will play a key role in our continuing expansion of the reach and impact of the AVATAR franchise around the world.”

      Released in 2009, James Cameron’s AVATAR was the highest-grossing film in motion picture history with a box office gross of nearly $2.8 billion, a record held for ten years. Captivating audiences across the globe with its otherworldly visuals and groundbreaking special effects, the film quickly became a worldwide phenomenon. AVATAR is set to be followed by four sequels, with the first sequel scheduled for release in December 2021.

      Cityneon picks up multi-year licensing rights for James Cameron’s Avatar touring exhibition
      Cityneon picks up multi-year licensing rights for James Cameron’s Avatar touring exhibition

      Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, has picked up the multi-year licensing rights for a global touring exhibition based on James Cameron’s blockbuster film Avatar. Cityneon will work closely with Disney Location-Based Experiences and James Cameron and Jon Landau’s Lightstorm Entertainment on the venture.

      With Avatar set to release the first of four sequels next year, Cityneon will look to curate an engaging experience for audiences to visit worldwide. The state-of-the-art touring exhibition will feature numerous interactive, multi-sensory segments where guests can explore the wonders of Pandora, the distant moon which is the setting for the films.

      Ron Tan, executive chairman and chief executive officer of Cityneon, said: “We are honoured to work with Disney and Lightstorm Entertainment. All of us share the same vision of bringing these experiences alive with artistry and inventiveness. We are thrilled to be part of this collaboration. There’s a lot of anticipation for the film’s first sequel, and we’re excited to be part of the global effort to complement the film’s release with a truly immersive experience for fans in various markets.”

      Lightstorm Entertainment’s president of franchise development, Kathy Franklin, added: “Our powerful new relationship with Cityneon for this global touring exhibition will play a key role in our continuing expansion of the reach and impact of the Avatar franchise around the world.”

      Released in 2009, James Cameron’s Avatar was the highest-grossing film in motion picture history with a box office gross of nearly $2.8 billion, a record held for ten years. Captivating audiences across the globe with its otherworldly visuals and groundbreaking special effects, the film quickly became a worldwide phenomenon. Avatar is set to be followed by four sequels, with the first sequel scheduled for release in December 2021.

      Cityneon Announces Acquisition of Global Touring Exhibition Based on James Cameron’s Blockbuster Film AVATAR
      Cityneon Announces Acquisition of Global Touring Exhibition Based on James Cameron’s Blockbuster Film AVATAR

      Cityneon Holdings has announced that its subsidiary, Victory Hill Exhibitions, has acquired multi-year licensing rights for the global touring exhibition based on James Cameron’s blockbuster film AVATAR. Cityneon will work in close collaboration with Disney Location-Based Experiences and James Cameron and Jon Landau’s Lightstorm Entertainment on this exciting venture.

      With AVATAR set to release the first of four sequels next year, Cityneon looks forward to curating a uniquely engaging experience for audiences to visit worldwide. The innovative state-of-the-art touring exhibition will feature numerous interactive, multi-sensory segments where guests can explore the fascinating wonders of Pandora, the distant moon which is the setting for the films.

      Ron Tan, Executive Chairman & Chief Executive Officer of Cityneon, said: “We are honoured to work with Disney and Lightstorm Entertainment. All of us share the same vision of bringing these experiences alive with artistry and inventiveness. We are thrilled to be part of this collaboration. There’s a lot of anticipation for the film’s first sequel, and we’re excited to be part of the global effort to complement the film’s release with a truly immersive experience for fans in various markets.”

      Lightstorm Entertainment’s President of Franchise Development, Kathy Franklin, added: “Our powerful new relationship with Cityneon for this global touring exhibition will play a key role in our continuing expansion of the reach and impact of the AVATAR franchise around the world.”

      Released in 2009, James Cameron’s AVATAR was the highest-grossing film in motion picture history with a box office gross of nearly $2.8 billion, a record held for ten years. Captivating audiences across the globe with its otherworldly visuals and groundbreaking special effects, the film quickly became a worldwide phenomenon. AVATAR is set to be followed by four sequels, with the first sequel scheduled for release in December 2021.

      Tickets are now on sale for Jurassic World: The Movie Exhibition, launching in China for the first time on July 17th, 2020 Video Play Button
      Tickets are now on sale for Jurassic World: The Movie Exhibition, launching in China for the first time on July 17th, 2020

      Wanda Pictures announced a partnership with Cityneon Holdings, a global experience entertainment company, to bring Jurassic World: The Movie Exhibition to Chengdu, China. Produced in conjunction with Universal Parks & Resorts, Jurassic World: The Movie Exhibition is a unique immersive experience based on one of the biggest blockbusters in cinema history, and will officially open to the public at the Chengdu Research Base of Giant Panda Breeding, Panda Square on July 17th, 2020.

      This groundbreaking experience at approximately 2,700 square meters, immerses audiences of all ages in settings inspired by the groundbreaking film franchise Jurassic World from Universal Pictures and Amblin Entertainment, blending real-world science and education with the very best in high-quality entertainment.

      At Jurassic World: The Movie Exhibition, visitors will feel as if they have entered the films as they walk through the world-famous Jurassic World gates and explore the experience through an interactive journey. Guests will come face-to-face with a Velociraptor and be able to imagine what it would have been like to walk among these breathtaking animals as they visit a majestic and family-friendly Brachiosaurus, and get a rare up-close look at the most vicious dinosaur of them all, the Tyrannosaurus Rex.

      In strict accordance to the prevention efforts for COVID-19, the operation and management teams have worked diligently on a plan to ensure a safe consumer experience. The new health, safety and hygiene procedures will cover each step of a guest’s visit, including how they arrive, how they interact with other guests, how they experience the exhibition, and how they consume meals.

      New procedures at Jurassic World: The Movie Exhibition will cover three areas: screening, spacing and sanitization. Key measures will include:

      • Guests and team members are required to wear face coverings and observe social distancing guidelines
      • Guests and team members are required to have temperature checks before coming on-site; those with temperatures of 37.3°C or greater will not be allowed to enter

      In addition to face coverings and temperature checks, guests can expect the following when they visit:

      • Managed and reduced exhibition attendance and seating
      • Increased cleaning and disinfection of food locations, restrooms and other frequent “touch points”
      • Social distancing practices at all locations through the exhibition and within queues
      • Cashless payments and “no touch” policies where possible

      After opening, the teams will increase the frequency of cleaning and disinfection; managed and reduced daily attendance, require tourists to purchase tickets in advance and make reservations to enter the exhibition; social distancing practices in the queuing area, catering area and playing areas and other procedures will also be applied in the exhibition.

      For information on COVID-19 Protection and Personal Travel Guidelines by the National Health Commission published by The People‘s Government of Sichuan Province, please visit here.

      The pre-sale is a limited early-bird offering! Visitors can purchase from all Chengdu travel agent platforms or Chengdu Tourists Express in advance. The Early-bird Tickets’ booking price is RMB 99 / per person (full price thereafter will be RMB 168 / person), with tickets scheduled to expire on December 31, 2020. As a reminder, the deadline for Early-bird Tickets sales is 15th July, 2020 and it is available to all the ticket holders. Visitors will be required to present valid identification identity documents.

      • Time & Date: 9:30—17:30 from July 17, 2020 (entrance will be closed 1 hour earlier)
      • Place: Chengdu Giant Panda Breeding Research Base · Panda Square
      • Official Sales Channels: Chengdu Tourists Express, Damai, Maoyan.

      * Notice: For more information or FAQs about tickets and COVID-19 precautions, please review the booking instructions on the ticketing platforms.

      Nashville animatronics studio is making medical protective gear due to COVID-19 pandemic Video Play Button
      Nashville animatronics studio is making medical protective gear due to COVID-19 pandemic

      NASHVILLE, Tenn. (WTVF) — You may not know their name, but you definitely know their work. Animax Designs in Nashville does animatronic work for all the big theme parks.

      “Our work is seen all around the world,” says Chuck Fawcett, President and CEO of Animax Designs. “Custom design and manufacturing of characters that are used for theme parks and visitor attractions.”

      Some of their most famous work, even after completion, is still top secret. “Oh gosh, if you’ve been to any Disney or Universal Studios theme park around the world you’ve seen our work, that’s as much as I can say about it,” said Fawcett.

      It’s no secret that because of COVID-19, medical protective gear has been hard to find, so that got these creative designers thinking. “We just said wow, with all the collection of awesome resources we have from sewing to mold making to machine part making, there’s got to be something we can really contribute,” he said.

      So they fired up their 3D printer, about the size of your car in the garage. It can make 75 face shields a day. On the other side of the building, engineers are mixing a type of liquid plastic, then carefully pouring it into box molds to make hundreds more.

      “We’re going to try to make 500-600 of the face shields per week,” said Steve Andersen, the VP of Operations for Animax.

      So much of what they do at Animax Designs is based on technology, yet when it comes to making face masks, some things you just have to do by hand. Thankfully, they have a costume shop. They use that to make precise cuts and meticulous stitches, to ensure these masks are as close to medical grade as possible.

      “We have a very well equipped costume shop with a bunch of very talented people in it and a lot of sewing equipment,” said Andersen.

      Because their mission may be to bring dreams to life, but their work now could help this nightmare come to an end.

      “We’re now taking that same passion and energy and focusing on changing people’s lives in a different way,” said Fawcett.

      Animax Designs’ team is also looking into a way to make their own ventilators. They say if the Nashville region has a huge need for them, they’ll try to rise to the occasion.

      Jurassic World: The Movie Exhibition Opening in Chengdu Video Play Button
      Jurassic World: The Movie Exhibition Opening in Chengdu

      • Making its first foray into China – a strong start for the Jurassic World: The Movie Exhibition Tour in Chengdu
      • Confident of the success of the exhibition – 300,000 tickets committed in advance of opening on 25 Jan, 2020
      • Expecting to open in other major cities in China in 2020

      Cityneon Holdings (“Cityneon”, the “Company”, “城贸控股(私人)有限公司” /collectively with its subsidiaries, the “Group”) is pleased to announce that Jurassic World: The Movie Exhibition will be making its first-ever appearance in China, starting with Chengdu, the capital city of Sichuan Province, on the first day of Chinese New Year on 25 January 2020.

      Jurassic World: The Movie Exhibition is an immersive experience based on one of the biggest blockbusters in cinema history.

      Set to be launched at the iconic Giant Panda Breeding Research Base (成都大熊猫繁育研究基地·熊猫广场), special guests from the media and tourism industry were invited to an exclusive preview into Jurassic World: The Movie Exhibition on 20 January 2020.

      This preview event was also attended by strategic partners that made this exhibition possible, including Mr. Ron Tan, Executive Chairman and Group CEO of Cityneon Holdings, Mr. Michael Silver, Universal Parks & Resorts’ President for Global Business Development, , Mr. Liu Xiaobin, Vice President of Wanda Film Group and Executive CEO of Wanda Film, Ms. Zhou Haiyan Deputy Governor of Chenghua District and many other distinguished guests. The official signing ceremony was held earlier this month (5 January 2020) at the Wanda Cinemas in Chengdu Mid-Town.

      This exhibition spans a total area of approximately 30,000 square feet and is poised to bring the ground-breaking film franchise Jurassic World to life. Visitors will feel as if they have entered the films as they walk through the world-famous Jurassic World gates and explore the experience through an interactive journey. Guests will come face-to-face with a Velociraptor, step behind the glass into The Hammond Creation Lab; and be able to imagine what it would have been like to walk among these breathtaking animals as they visit a majestic and family-friendly Brachiosaurus, and get a rare up-close look at the most vicious dinosaur of them all, the Tyrannosaurus Rex.

      The Jurassic World franchise has been entertaining audiences around the world with powerful stories and characters for more than 25 years – from film to TV to video games and toys to rides at Universal theme parks. In fact, Universal Beijing Resort is scheduled to open in 2021 as Universal’s newest theme park destination and will feature seven highly themed and immersive lands – including Jurassic World Isla Nublar. Guests of all ages will be able to explore Isla Nublar, an island of wonder and thrills where dinosaurs roam the Earth again.

      Speaking at the event, Universal Parks & Resorts’ President of Global Business Development Mr. Michael Silver said, “I am indeed excited to see Jurassic World: The Movie Exhibition opening here in Chengdu. We strongly believe that this exhibition’s first foray into China is only the beginning, and we are confident that Jurassic World: The Movie Exhibition will be presented in many other Chinese markets in the future. We are delighted that our licensee Cityneon Group, together with Wanda Films, are presenting such a world-class exhibition that is such a credit to the iconic Jurassic World franchise, and we are pleased that the many Jurassic World fans in China will have the opportunity to experience this wonderful exhibition.”

      Adding to that, Cityneon’s Executive Chairman and Group CEO Mr. Ron Tan said, “We are honoured and thrilled to have forged strong and strategic partnerships with Universal and Wanda to bring Jurassic World: The Movie Exhibition to Chengdu, our first stop in China. We are highly encouraged by the committed ticket sales of 300,000 tickets even prior to the start of the exhibition and deeply hope that this exhibition can bring the same excitement to the Chinese audiences here as well.”

      Reiterating his commitment to create high-quality and unforgettable experiences, Mr. Tan added, “We will continue to leverage on our expertise, credentials and relationships with existing and new partners to deliver more unique exhibitions and compelling experiences in markets with high growth potential.”

      Wanda Film Group and Wanda Film’s CEO Mr. Zeng Maojun, said, “We are very impressed with Cityneon’s licensed portfolio of leading global IPs and its iconic exhibitions that captivate audiences around the world. It is our great pleasure to collaborate with them to bring this exclusive exhibition to China. We are confident that the audiences will be wowed by the magnificence and interactive experiences, leaving them with unforgettable unique memories like never before, especially during this festive Chinese New Year.”

      Details of the Jurassic World: The Movie Exhibition @ Chengdu

      Date: 25th January 2020 – 30th August 2020
      Venue: Chengdu Giant Panda Breeding Research Base (成都大熊猫繁育研究基地·熊猫广场)
      Ticket pricing: Adults – RMB168, Children – RMB108, Family (2 adults + 1 child) – RMB338
      Ticket Sales Available online at Chengdu Express (成都景区直通车)、Damai (大麦)、Maoyan (猫眼)

      For more information about Wanda Group, please visit www.wanda-group.com.
      For more information about Cityneon Holdings Private Limited, please read more here.

      侏罗纪世界电影特展首次登陆中国 Video Play Button
      侏罗纪世界电影特展首次登陆中国

      万达影视集团与新加坡国际化的娱乐和展览公司城贸控股宣布合作,将《侏罗纪世界电影特展》引入中国。 与环球影城联合制作的《侏罗纪世界电影特展》是基于电影史上最卖座的电影之一的沉浸式体验。展览将于2020年1月25日在中国成都大熊猫繁育研究的基地·熊猫广场开幕。

      1月20日,《侏罗纪世界电影特展》在成都大熊猫繁育研究基地·熊猫广场举行体验专场活动启动仪式。万达影视集团副总裁兼万达电影执行总裁刘晓彬、环球影城度假村全球商务总裁迈克·肖法、城贸控股执行主席兼集团首席执行官陈益智、成华区政府副区长周海燕及诸位领导嘉宾共同出席本次活动,并对,《侏罗纪世界:电影特展》的展出成功送上美好祝愿。在主办方的邀请下,众位媒体代表、旅游达人作为首批观众率先踏上互动体验之旅。

      展区占地约2700平方米,能让各年龄段的观众都可以沉浸在这部具有开创性电影《侏罗纪世界》的场景中,将现实世界的科学教育与高品质的娱乐体验融合在一起。

      从电影到游戏,从玩具到环球主题乐园的骑乘,侏罗纪系列在过去超过25年以来,一直以生动的故事和角色娱乐着全世界的观众。计划于2021年开业的环球最新的主题乐园北京环球度假区,将推出包含侏罗纪世界努布拉岛在内的七个主题性沉浸区域。各个年龄阶段的游客可以探索努布拉岛这个充满奇幻的岛,岛上恐龙的吼叫再次在地球上响起。北京环球度假区抓住了这部传奇系列电影的精髓,结合场景及冒险打造了前所未见的巨型体验。游客将在侏罗纪世界努布拉岛上感受到霸王龙、迅猛龙和甲龙的力量以及暴虐霸王龙的恐怖。

      在侏罗纪世界电影特展中,观众们仿佛进入了电影,穿过举世闻名的侏罗纪世界大门,并通过互动体验开启探索之旅。游客们将与迅猛龙面对面接触,走进哈蒙德实验室内部。可以想象,当游客们参观巨大但温顺的腕龙,难得地近距离观察其中最凶猛的恐龙霸王龙,走在这些令人惊叹的生物身旁,将是一场怎样的体验。

      城贸收购Animax Designs
      城贸收购Animax Designs

      • Animax Designs在动画电子互动角色、动画服装和木偶方面处于世界领先地位,为华特迪士尼公司、NBC环球、华纳兄弟和菲尔德娱乐公司等主要电影制作公司提供服务
      • 城贸是Animax的主要客户,Animax为城贸的侏罗纪世界巡回展打造恐龙模型
      • 此次收购完善并增强了城贸为全球消费者提供世界级体验的能力,进而提升了集团实力
      • 查克-福塞特继续担任Animax总裁兼首席执行官

      城贸控股(Cityneon Holdings)(简称“城贸”或“该公司”,或与其旗下子公司统称“该集团”)今天宣布,公司已完成对动画电子角色领域的全球领导者和全球提供商 Animax Designs, Inc.(简称“Animax”)的收购。

      Animax Designs, Inc.总部位于美国田纳西州纳什维尔,由查克-福塞特(Chuck Fawcett)1989年创立,致力于创作顶尖的动画电子互动角色、动画服装和木偶,公司不久前庆祝其成立30周年。Animax拥有150名技艺高超的员工,为全球最大的主题娱乐、现场景点和移动娱乐运营商们提供服务。凭借丰富的历史、多年的创新努力和对尖端技术的使用,Animax在市场上树立了良好的声誉,如今,公司与很多全球客户建立了合作,包括华特迪士尼公司(The Walt Disney Company)、 尼克国际儿童频道、NBC环球、华纳兄弟、芝麻街工作室(Sesame Workshop)、维亚康姆公司(Viacom)、菲尔德娱乐公司(Feld Entertainment)以及海洋世界公园和娱乐公司(SeaWorld Parks and Entertainment)。

      Animax总裁兼首席执行官查克-福塞特表示:“我对我们公司过去30年来所取得的成就感到非常自豪,我坚信,随着城贸继续引领这一充满活力的行业的发展,此次合并将为股东带来更大的价值。收购交易还将显著扩大我们的国际影响力,使我们能够为全球更具战略意义的市场提供世界一流的产品。”查克-福塞特还是主题娱乐协会(TEA)国际理事会的成员,TEA是一个国际非营利性协会,其成员包括世界领先的创作者、开发者、设计者和生产者,他们在全球范围内打造具有吸引力的地点和体验。

      城贸执行主席兼集团首席执行官陈益智(Ron Tan)称:“这对城贸来说是一次战略收购,令我们感到高兴的是,此次收购正值公司发展的关键时期,我们正在从一家实力型企业发展为行业领导者,为全球游客带来新的创新体验。此次收购还使城贸的内部管理和执行团队变得更加多元化,团队成员来自不同文化和民族。我们将沿着这条道路继续发展,为城贸集团打造世界一流的领导团队,并增强和提升该团队的实力。”

      在此次交易中,城贸通过现金和股票的形式收购Animax,后者有望在收购完成后直接为集团贡献收入和利润。

      Animax Acquired by Singapore’s Cityneon Holdings Video Play Button
      Animax Acquired by Singapore’s Cityneon Holdings

      Cityneon Holdings is an experience entertainment company specializing in transforming customer and brand experiences, encompassing 4 independent yet integrated business divisions – Interior Architecture, Experiential Environments, Events and Exhibitions. The group also comprises Victory Hill Exhibitions, which focuses on delivering engaging educational and interactive “ready-to-showcase” exhibitions, designed to wow the senses.

      Animax Designs, Inc., which is based in Nashville, Tennessee in the US, was founded by Chuck Fawcett in 1989 and just celebrated its 30th year anniversary in the creation of cutting-edge animatronic and interactive characters, animated costumes, and puppets. With a workforce of 150 highly‐skilled employees, Animax serves some of the largest operators in the world in themed entertainment, live attractions, and locationbased entertainment. Its rich history, years of innovation and use of leading-edge technology has gained Animax a respectable reputation and today, its global clientele includes The Walt Disney Company, Nickelodeon, NBC Universal, Warner Bros., Sesame Workshop, Viacom, Feld Entertainment, and SeaWorld Parks and Entertainment. Cityneon is an existing major client of Animax, which builds the dinosaurs in Cityneon’s Jurassic World: The Exhibition touring sets.

      “I am extremely proud of all that we have accomplished at Animax over the last 30 years, and I firmly believe that this combination with Cityneon will unlock even more value for shareholders as Cityneon continues to set the pace in what is an exciting and dynamic industry. This transaction will also substantially expand our international reach, allowing us to offer our world-class products to more strategic markets around the world,” said Chuck Fawcett, President and CEO of Animax. Fawcett also sits on the International Board of the Themed Entertainment Association.

      “This is a strategic acquisition for Cityneon, and it is exciting that it is happening at a time when the Company is growing from a position of strength to becoming an industry leader in the creation of new and innovative visitor experiences around the world,” said Ron Tan, Executive Chairman and Group CEO of the Group. “This acquisition also brings along further diversification of the management and executive teams within Cityneon, which is varied across different cultures and nationalities. We will continue on this path to build, strengthen and add depth to a world-class leadership team for the Cityneon Group,” Mr. Tan added.

      The Animax transaction was based on a combination of cash and shares in Cityneon and Animax is expected to contribute immediately to the revenue and profits of Cityneon Group post acquisition.

      Cityneon Acquires Animax Designs
      Cityneon Acquires Animax Designs

      • Animax Designs is a world leader in animatronic and interactive characters, animated costumes and puppets, serving major movie studios such as The Walt Disney Company, NBC Universal, Warner Bros and companies such as Feld Entertainment
      • Cityneon is an existing major client of Animax, which builds the dinosaurs in Cityneon’s Jurassic World: The Exhibition touring sets
      • Acquisition builds depth in the Group as it complements and enhances Cityneon’s ability to provide consumers around the world with world-class experiences
      • Chuck Fawcett to remain President & CEO of Animax

      Singapore – Cityneon Holdings (“Cityneon”, the “Company”/collectively with its subsidiaries, the “Group”) today announced that it has completed the acquisition of Animax Designs, Inc. (“Animax”), a world leader and global provider of animatronic characters.

      Animax Designs, Inc., which is based in Nashville, Tennessee in the US, was founded by Chuck Fawcett in 1989 and just celebrated their 30th year anniversary in the creation of cutting-edge animatronic and interactive characters, animated costumes, and puppets. With a workforce of 150 highly‐skilled employees, Animax serves some of the largest operators in the world in themed entertainment, live attractions, and location‐based entertainment. Its rich history, years of innovation and use of leading-edge technology has gained Animax a respectable reputation and today, its global clientele includes The Walt Disney Company, Nickelodeon, NBC Universal, Warner Bros., Sesame Workshop, Viacom, Feld Entertainment, and SeaWorld Parks and Entertainment.

      “I am extremely proud of all that we have accomplished at Animax over the last 30 years, and I firmly believe that this combination with Cityneon will unlock even more value for shareholders as Cityneon continues to set the pace in what is an exciting and dynamic industry. This transaction will also substantially expand our international reach, allowing us to offer our world-class products to more strategic markets around the world,” said Chuck Fawcett, President and CEO of Animax. Chuck Fawcett also sits on the International Board of the Themed Entertainment Association (TEA), an international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences – worldwide.

      “This is a strategic acquisition for Cityneon, and it is exciting that it is happening at a time when the Company is growing from a position of strength to becoming an industry leader in the creation of new and innovative visitor experiences around the world,” said Ron Tan, Executive Chairman and Group CEO of the Group. “This acquisition also brings along further diversification of the management and executive teams within Cityneon, which is varied across different cultures and nationalities. We will continue on this path to build, strengthen and add depth to a world-class leadership team for the Cityneon Group,” Mr. Tan added.

      The Animax transaction was based on a combination of cash and shares in Cityneon and Animax is expected to contribute immediately to the revenue and profits of the Group post acquisition.

      For more information about Cityneon Holdings Private Limited, please read more here.
      For more information about Animax Designs, please visit www.animaxdesigns.com.

      His Story of Fun Video Play Button
      His Story of Fun

      To comic book devotees and movie buffs, Ron Tan has the best job in the world. As executive chairman and group CEO of Cityneon, he gets to call the shots when building theme park sets and exhibitions filled with superheroes, robots and dinosaurs. But getting there required true grit.

      It was the year 2008 when Ron Tan found himself in a bit of a pickle. He and his two friends had made a pitch to Marvel and Disney to produce a one-of-a-kind exhibition celebrating Marvel’s Avengers franchise – and somehow won it. “I wouldn’t say it was because we had the strongest concept, which was based on delivering experience. Our winning the contract had more to do with everyone else dropping out,” says Tan with disarming frankness. “When we got the contract, we were thrilled – it was a leap of faith on Marvel’s part. We popped the champagne after we signed it. But after that everything fell apart.”

      With no prior experience in building an exhibition of this scale (or any exhibition at all, really) the trio had to hire 200 to 300 freelancers to work on the project, taking up 50,000 sq ft of space in Valencia, California, even though the exhibition was set to debut in New York. They were now 250 per cent over budget and two weeks late to launch. The pile of letters threatening legal action was growing ominously taller.

      In those moments an ordinary man would have crumbled under the pressure, but we don’t put ordinary men on our covers.

      Tan wound up saving the day with his extraordinary powers of perseverance. He should not have built the exhibition in California, for example, which was an expensive place to run a business and led to additional costs because they had to ship the products east. “I gave up many, many times – but only in my mind. The next day I would get up, forget the fact that I had given up because there were so many things to deal with, and just keep going,” Tan, 48, recounts. “When people become successful they like to look back and think they had a special part to play in that grand plan, but the only part we played was to keep going, even when we went the wrong way or had to make a lot of U-turns.”

      When the Marvel’s Avengers Station exhibition finally opened in New York City’s Discovery Times Square museum in May 2014, it was a raging success and has since made its way to Beijing, Seoul, London, Paris, Sydney, Moscow and Singapore. “But it was a very long and painful journey. I still keep that folder of legal letters at home to look at when things get rough, as a reminder that nothing could ever be worse than that time.”

      Victory Hill Exhibitions in 2011 following the deal with Disney, Tan was approached by Singapore-listed firm Cityneon four years later with a buyout offer. From then on, it was less pain and all gain. With Tan’s direction and Cityneon’s resources, the company’s market capitalisation grew from $20 million to over $300 million last year. As of this February, Cityneon was delisted from SGX in order to gain more control of the company’s future direction, and revenue is expected to hit $250 million this financial year – almost double that of 2018. Disney’s “last choice” had become the go-to name for mega-movie franchise exhibitions that include Transformers, Jurassic World, Hunger Games and Universal Studios.

      Fun Formula

      But all of this, Tan says, happened quite by chance. “I left the corporate life in 2003 and while browsing autobiographies in Kinokuniya one day, I came across the story of Guy Laliberte, the man behind Cirque du Soleil. Who could have imagined a circus without animals back then? Or one that could sell its own merchandise? That book left a deep impression.”

      Inspired, Tan realised that the secret to a good experience was storytelling and personalisation – two themes that drove the Avengers Station. “No one had done anything like it before. Up until then exhibitions were just architecture you walked through,” he points out. In the Avengers Station, visitors are inducted as recruits, experiencing the comic book-based universe through high-tech interactive displays placed among original sets, props, costumes and special effects. “These days when you take a group photo, how good the photo turns out is dependent on how you look, not how everyone else looks. So the personalised experience is key.”

      Technology has helped in that regard, but Tan maintains that it should only be used to enhance an experience, not centre it. “We have AI and VR now but people ultimately prefer to be wowed by the real thing,” he says. “One of our most popular experiences is Jurassic World: The Exhibition. It’s weird, but what stood out for people was the realistic skin and movements of our animatronics. They would rather see a physical dinosaur than a holographic one.”

      Even with these insights it still seems incredible how a relatively small local firm could gain and maintain the trust of billion-dollar US brands. This Tan credits to the diversity and dedication of his team, which consists of 400 to 500 staff based all over the world. Rather than hire people with an exhibition background, Tan looked for people who cut their teeth in entertainment. “One of my creatives was from Cirque du Soleil and studio executives found his perspectives fresh and interesting, while my tech and operations guy came from Sea World. He managed fish, not installations.”

      Tan believes Cityneon has gained a reputation as brand custodians by approaching studios with cautious reverence. “Pitching to big names is always scary. You have to understand that you are talking to someone who has lived and breathed their brand every day, so for you to go in and tell them you want to build an experience around that, you have to really understand what they’re about,” he says. This is why it can take 18 to 24 months to complete a project, and also why his creative team are often die-hard movie fans themselves. “They know everything, down to the Pantone shade of Thanos’ pants. My job is to come in from a business and casual fan point of view.”

      Being an Asian CEO helps, too. “Our clients find it intriguing,” he laughs. “It’s rare to find an Asian CEO in this business. A chairman, perhaps, because we’re supposedly good with money, but not a CEO who predominantly handles Western intellectual properties (IPs). But the industry has seen that we have had no issues in the last 10 years, and we are able to penetrate markets they want to get into.” China is of course one of those markets, and with China-based Citic Capital investing an approximate 10 per cent stake in the company, Tan is gearing up for expansion into North Asia.

      The plan now is to become the biggest player in this field, and seeing as they’re courting two more IPs – keeping in mind that Cityneon’s criteria is that these IPs need to have made at least US$1 billion ($1.4 million) in ticket sales with sequels or prequels planned – it’s safe to assume the goal isn’t too big of a reach. In fact, Tan is thinking out of the box office.

      “We want to move into original artefacts, like the Terracotta Army of Xi’an. Anyone can exhibit them but they can be pretty dry, so I want to give people context and content. The younger demographic may think a cup is a cup is a cup, but if there’s a good story behind this cup, it could excite them,” he says. Cityneon is also working on its own asset-based IP, which Tan hopes to release in Singapore next year. “90 per cent of our profits come from outside of Singapore, so we hope to do more here.”

      The Thing With Luck

      Not one thing Tan has shared so far has been with the slightest hint of a frown or reminiscent distress. Maybe it’s easy to be cheerful when you’re sitting in a spacious office decorated with comic book memorabilia, housed in a shiny new office building purchased two years ago, while basking in the glow of the title of EY Entrepreneur of the Year 2019 in the media and entertainment category. But it’s more likely that Tan’s smile, which isn’t moulded for charm or carefully engineered to mimic charisma, comes from a place of deep gratitude.

      “I was awarded the Singapore Government Scholarship to pursue a bachelor’s degree in tourism from the University of Hawaii, but I didn’t do well in the system and saved up enough to break my bond after five and a half years. I later joined a multinational company but after six years with them I was made redundant in six minutes. Working on Avengers Station was so awful that if there was a chance to go back and do it all again, I wouldn’t take it,” says Tan, recounting the periods where life handed him enough lemons to fill an Olympic-sized pool with lemonade. But he’s thankful for each and every one of them as they taught him valuable skills and experiences that serve him well today. “Being able to have this interview is a blessing. It’s a beautiful moment. I’m so glad we’re doing this for Christmas because it’s about giving thanks.”

      You would think a man whose job is to recreate cinematic worlds for the general public would know how to cut loose during the holidays but Tan admits he’s “actually a pretty boring person”. He unwinds by taking walks every morning and playing the piano. “I’m a creature of habit. I like to do the same things over and over. I like my work, so I don’t stop working.”

      Indeed, even if Cityneon hadn’t come along to add sequels to Tan’s career, he would have simply found another crazy idea to bet on. “Maybe I would be with a private equity firm or something,” he shrugs. “That’s the thing about entrepreneurs – something will definitely happen as long as you keep believing it will. There’s never just one route to get to where you want to go.”

       

      Source: PEAK Magazine © SPH Media Limited. Permission required for reproduction

      Department Stores Becoming ‘Experience Zones’ Video Play Button
      Department Stores Becoming ‘Experience Zones’

      Major department stores Lotte, Shinsegae and Hyundai, are paying more attention to bolstering the customer experience and promoting more premium products to compete with online retailers, according to industry officials, Monday.

      Officials said they are hosting a series of exhibitions and focusing on premium brands to improve profitability and attract millennials who seek the latest trends.

      An intensifying price competition with e-commerce giants, such as Coupang, WeMakePrice and TMON, has also pushed department stores to rethink how they can freshen up the image they present to shoppers.

      Since June, Lotte Department Store has been running the special exhibition “Jurassic World” at Lotte Mall Gimpo Airport Branch which features animatronic dinosaurs.

      According to data provided by Lotte, the number of new customers who visited the Gimpo Airport Branch increased by 67.7 percent after it launched the exhibition. More than 200,000 visited the exhibition in four months.

      In addition, Lotte has been running high-end artwork shop “Belle Musee” at the Lotte Avenuel World Tower branch, which will last until Nov. 30.

      Massive LED Sign Turns Heads on Las Vegas Strip Video Play Button
      Massive LED Sign Turns Heads on Las Vegas Strip

      A massive LED sign promoting the Marvel Avengers S.T.A.T.I.O.N. attraction has been turning heads since it debuted two weeks ago on the Las Vegas Strip.

      Cityneon Holdings, the parent company of the Marvel Avengers S.T.A.T.I.O.N. at Treasure Island, unveiled the second-largest curved LED screen in Las Vegas on Oct. 31.

      The multimillion-dollar sign replaced the static sign for the attraction that had been located at TI near the corner of Las Vegas Boulevard and Spring Mountain Road. Victory Hill Exhibitions, a subsidiary of Cityneon, started working on the sign three years ago, which features one of the highest-resolution displays in Las Vegas, according to the company.

      Stretching 45 feet high and more than 175 feet long, the new sign comes in second only to the 70-foot-tall Harmon Retail Center LED display on the southeast corner of Harmon Avenue and Las Vegas Boulevard, according to Cityneon.

      “This is a breakthrough opportunity for Victory Hill Exhibitions that will provide a fresh, new and immediate incremental revenue stream for our company,” said Ron Tan, executive chairman and group CEO of Cityneon.

      The company expects the sign to attract visitors to its two attractions — Marvel Avengers S.T.A.T.I.O.N., and The Hunger Games: The Exhibition at the MGM Grand — and drive traffic to advertisers that share messages on the platform.

      “The display provides untapped potential for advertisers to share their brand and messages with the 45 million annual visitors who travel into and along the Las Vegas Strip,” Tan said.

      Singapore’s Pavilion Capital Invests in Cityneon
      Singapore’s Pavilion Capital Invests in Cityneon

      • New institutional investor after Singapore government-linked global investor, EDBI invests in Cityneon in August 2019.
      • Joins strong base of financial and strategic investors – CITIC Capital, EDBI, Hong Kong entrepreneur, Johnson Ko and Executive Chairman & Group CEO of Cityneon, Ron Tan.
      • Continued expansion plans with upcoming new Intellectual Properties (IPs) by end of 2019.
      • Gearing up for next year with the opening of Jurassic World: The Exhibition in Chengdu in
        January 2020.
      • Moving towards the creation of self-owned IPs by end 2020.

      Cityneon Holdings (“Cityneon”, the “Company”/collectively with its subsidiaries, the “Group”) is pleased to announce Pavilion Capital’s investment in Cityneon.

      Pavilion Capital, a Singapore-based investment institution which focuses on private equity investments, will be part of Cityneon’s institutional investors including Singapore government-linked global investor, EDBI which invested in August 2019, and CITIC Capital Holdings Limited (“CITIC Capital”), an affiliate of CITIC Group and one of China’s largest multinational conglomerate corporations managing over US$25 billion of assets across the world, which invested in May 2019. Together with Hong Kong veteran entrepreneur and investor Mr. Johnson Ko, and Executive Chairman & Group CEO of Cityneon, Mr. Ron Tan, they form a solid base of investors of the Company.

      “We are thrilled and honored to have yet another strong and established investor like Pavilion Capital on board, especially during this time of exponential growth in the Company,” said Ron Tan, Executive Chairman and Group CEO of the Group who was recently awarded the EY Entrepreneur of the Year. “Transformation is a process and Cityneon’s continued evolution into a leading global experience entertainment player is right on track,” Mr. Tan added.

      Cityneon currently partners with large global movie studios such as The Walt Disney Company, Marvel, Hasbro, Universal Studios, and Lionsgate on their intellectual properties (“IPs”) to curate, create and construct immersive and experiential experiences for worldwide visitors. The Group has toured the IPs in over 40 cities now and has extensive plans to move into new markets such as the United States, where the Group had recently announced their partnership with Round Room Live, owned by global independent studio Entertainment One (eOne) and was recently acquired by Hasbro for US$4b, for a 2-year U.S. & Canada Tour of Jurassic World: The Exhibition starting from
      Q4, 2020.

      The Group is also set to expand their presence in China and beyond via Cityneon’s partnership with Wanda Group, a Chinese multinational conglomerate based in Beijing, with the launch of the inaugural Jurassic World: The Exhibition in China in January 2020, beginning with Chengdu, followed by other major cities in a 2-year tour. The timely launch would be riding on the growing momentum of consumer trends towards experience entertainment in China, as well as the recent announcement of the highly anticipated Jurassic World 3 movie due to be released in June 2021. Cityneon plans to boost the number of global relationships it has with major studios and further secure new IPs by the end of 2019.

      Cityneon’s expansion of its headquarters in Singapore is underway with the priority placed on the building of a Creative & Design team to develop multi-sensory experiential engagements, in addition to the ongoing R&D of Cityneon’s self-owned IPs by end of 2020. The Company’s Group Chief Creative Officer, Welby Altidor, will be relocating to Singapore in 2020 to direct the Group’s global creative efforts in experience entertainment by blending cutting-edge storytelling tools and time-tested artistic approaches, leading to the creation of a new generation of globally impactful, memorable and meaningful experiential projects that provide guests with lasting memories.

      With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatized on February 2019 by West Knighton Limited, a company wholly owned by Cityneon’s Executive Chairman and Group CEO Ron Tan together with Hong Kong veteran entrepreneur and investor Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. In May 2019, Cityneon welcomed CITIC Capital as a new shareholder, who holds 10.36% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over US$25b of assets under its management across 100 funds and investment products globally. Most recently in August 2019, EDBI, a Singapore governmentlinked global investor, made a strategic investment in Cityneon to support the Group for further expansion globally.

      For more information about Cityneon Holdings Private Limited, please read more here.

      Still Charged Up
      Still Charged Up

      Like the Energizer Bunny, Cityneon’s Ron Tan surmounts setbacks, creates a niche, and goes on and on.

      It was during the 2008 global financial crisis, and Ron Tan was in between jobs. One day, while browsing at Kinokuniya bookstore, he chanced upon a copy of the autobiography of Guy Laliberté, co-founder of the renowned Canadian circus troupe Cirque du Soleil.

      Laliberté engaging story of how he changed the traditional circus in ways people could not have imagined inspired Tan. Cirque du Soleil drew in huge crowds with a new formula – one that weaves stories and music. Unlike traditional circuses, it had a missing element – animals. “Before that, you would never imagine a circus without animals,” says Tan in an interview with The Edge Singapore.

      In the same vein, Tan, executive chairman and CEO of experiential entertainment company Cityneon Holdings, has built up a new niche the way Laliberté did. Asked who his competitors are, Tan finds it difficult to pinpoint one. After all, Cityneon created this business, which offers movie fans the chance to relive the magic of the silver screen via activity-packed exhibits and experiences. “The audience longs for engagement and participation. They want to have an experience. They need to be entertained,” he explains.

      Tan got his break in this business in 2011. Via an entity called Victory Hill Exhibitions (VHE), he received the rights from Marvel to stage an Avengers-themed production and exhibition. Marvel, a global name in comics, holds the rights to the Avengers superhero genre, which includes popular characters such as Captain America, Iron Man and Thor. Marvel is ultimately owned by US media and entertainment giant The Walt Disney Co.

      For putting a Singapore-based company on the map of the multibillion-dollar global entertainment industry, Tan was named this year’s EY Entrepreneur Of The Year – Media and Entertainment. “This is not a personal achievement. It is made possible only by the support from our past and present shareholders, global studio partners, clients, bankers, management and all team members of Cityneon. I am receiving the award on behalf of the company, and all who kept the faith with Cityneon from the outset,” says Tan.

      Energizer Bunny

      Tan jokes that the first Avengers production, which opened in 2014, almost ended his entrepreneurial journey before it even started. The former recipient of a Singapore government scholarship scored a perfect 4.0 grade-point average in university. The business world is a different thing, though. For his first project, he underestimated the budget by 250%.

      Disney and Marvel, owners of the intellectual properties to his first project, did not give him an easy time. They conducted 17 rounds of checks, but Tan, with the help of family and friends, eventually managed to pull it off. “Everything that could have gone wrong went wrong. I totally underestimated the endeavour. We had a limited budget and experience, and we also had limited trust from the studios then.”

      He learnt quickly from the experience, and his drive and grit helped to push him on. Tan likens himself to the Energizer Bunny in the memorable TV advertisement. “I just kept going and going and going. At that point of time, I was just the Energizer Bunny, which kept hitting the drum. And I wasn’t thinking. In fact, it’s insanity. And that’s entrepreneurship. It’s a lot of faith. It is the substance of the things you hope for and the evidence of things unseen. I live a lot by that.”

      The Energizer Bunny attitude served him well. The first VHE exhibition was a success. Tan and his team popped champagne at the end of it and his contracts from the big studios grew from there.

      In 2015, VHE became part of Cityneon, which was originally a family business started in 1956 as a supplier of electrical appliances. VHE became Cityneon’s core business and Tan was appointed CEO in January 2017, eventually taking on the executive chairman role seven months later.

      The company has since grown, opening more Avengers’ S.T.A.T.I.O.N. exhibitions, and acquiring new licenses for other movies such as Jurassic World and The Hunger Games. Cityneon also holds the rights to and leases out intellectual property for movie studios such as Lionsgate and Universal. On the more traditional front, the company works with governments on exhibitions such as Expo 2020 in Dubai, and does events such as the Formula One race in Singapore, trade fairs and interior jobs for hotels.

      In February this year, Tan privatised Cityneon with other investors in a deal that valued the company at $318 million. The privatisation disappointed many retail shareholders, who had enjoyed significant returns from investing in the stock.

      Big names, big deals

      Cityneon’s growth story did not stop with the privatisation. Tan was able to attract backing from big, strategic players. In May, CITIC Capital, a subsidiary of Chinese state-owned company CITIC Group, took a 10.61% stake in Cityneon for an undisclosed sum. In August, EDBI, investment arm of the Singapore Economic Development Board, invested in Cityneon as well. Clearly, the company is on the roll.

      With so many projects happening overseas and 400 to 500 employees in offices worldwide, how does Tan keep track of his businesses? “Every day, there are so many things, so many distractions and so much noise and matters that you have to handle. You need to rise above that noise and not get distracted. Stick to the fundamentals; stay focused.”

      Tan’s first exposure to the entertainment industry was a 17-month stint in local broadcaster Mediacorp, where he worked on family shows such as Disney On Ice and Barney’s Greatest Hits. “I was shocked. My interest then was in its infancy. But the way families bought tickets made me look at the opportunities there, and that’s why I got involved in this industry,” he says.

      During his years in the industry, Tan has developed an intuition for which movie franchises stand a better chance of becoming successful exhibitions than others. He is careful to discern between undertaking new projects based on movie franchises that appeal to the masses and those that pander only to diehard fans, which might result only in niche followings.

      Some of Tan’s criteria are box-office takings of more than US$1 billion ($1.4 billion) and that there should be a sequel or prequel. “I like all these shows but I’m not in love with them, and that’s the key. We have to be careful. You cannot create just for diehard fans, but it has to be true so the diehard fans can appreciate the exhibition and, at the same time, it doesn’t isolate the mass market. So, mass luxury – like Prada and Louis Vuitton – is where we want to be.”

      Tan also believed in keeping ideas fresh and investing in creative hires. He thinks that while there are lessons to learn from competitors, businesses should try to create their own niche.

      Tan aspires to become like Merlin Entertainments, the UK-based company that owns the license to Lego and has developed experiences around the brand with theme park Legoland. Merlin Entertainments operates the Madam Tussauds wax museums as well and is the world’s second-largest operator of visitor attractions, after Disney. Merlin was recently taken private at US$7.5 billion by a group of investors, including leading private equity firm Blackstone Group and the family behind the Lego empire. Tan says, “Our main objective and mission is to be the world’s largest in the experience entertainment industry.”

      He already has a plan to get there – by continuing to invest in the business and his people. The “patient capital” that investors injected into Cityneon when it privatised has allowed him to grow the company in a sustainable manner. In other words, the growth has to be driven by clear business direction, free of personalities – even his own. “It shouldn’t be a personality-driven company. It has to be a large corporation managed by good professionals with experience so that the company can grow from strength to strength.”

      JW 2020 US Tour Announcement
      JW 2020 US Tour Announcement

      Two-Year Tour Set to Launch in Major U.S. Cities in Q4, 2020.

      Las Vegas, NV – Cityneon, recognized internationally for its award-winning IP themed exhibitions and attractions, announces a partnership with global live entertainment company Round Room Live to tour Jurassic World: The Exhibition throughout the U.S.

      Previously showcased in Paris, Madrid, Seoul, Chicago and Philadelphia, Jurassic World: The Exhibition will tour through additional major U.S. markets for two years, with its launch set for Q4 of 2020. Produced in conjunction with NBC Universal’s Universal Brand Development division, Jurassic World: The Exhibition is an immersive attraction based on one of the biggest blockbusters in cinematic history. Highlighting life-sized prehistoric creatures such as the Brachiosaurus, Velociraptor and Tyrannosaurus rex, the exhibition features interactive educational elements drawn from the real-world science of dinosaur DNA featured in the film Jurassic World.

      Cityneon partners with major movie and gaming studios to secure Intellectual Properties (“IPs”) to hold experience exhibitions for their audiences. Its strong international partnerships have made Cityneon a key player in the global arena of experience entertainment. Through such partnerships, Cityneon, along with its creative production subsidiary Victory Hill Exhibitions, is granted rights to curate, create and construct exclusive and iconic experiences for visitors all around the world. To date, Cityneon has toured its IPs in excess of 39 cities and will be making further inroads to new markets.

      New York based Round Room Live has deep experience as a producer and promoter of touring exhibitions starting with Bodies the Exhibition and most recently with Exhibitionism – The Rolling Stones Exhibition. Industry veterans and Co-Presidents, Stephen Shaw and Jonathan Linden lead Round Room Live, which is part of global independent studio Entertainment One (eOne), an industry leader across the family and brand space.

      Jurassic World: The Exhibition is a truly dynamic exhibition with wide family entertainment appeal. The project has had great success throughout the world and we are excited to partner with Cityneon to bring an extended tour of this exhibition that celebrates the iconic Jurassic film series to the U.S.,” said Shaw. “The attraction’s interactive elements, paired with exceptional educational content, offers audiences an immersive opportunity to explore the world of the films while learning about the actual science that support the stories,” added Linden.

      “We are thrilled to embark on this venture with Round Room and NBC Universal to bring Jurassic World: The Exhibition on tour in the U.S.,” said Mark Kemper, Group Chief Corporate & Financial Officer of Cityneon Holdings. “Round Room’s expertise with promoting touring exhibitions, and Universal’s globally celebrated entertainment offerings make both entities perfect partners for Cityneon, and we look forward to developing future projects together,” he continued.

      For more information about Cityneon Holdings Private Limited, please read more here.
      For more information about Round Room Live, please visit roundroomlive.com.
      For more information about Universal Brand Development, please visit universalbranddevelopment.com.

      A Business that Almost Wasn’t
      A Business that Almost Wasn’t

      “CITYNEON Holdings executive chairman and group CEO Ron Tan now runs a company worth some S$700 million but it might have never been.”

      With “limited capital, limited experience, and limited trust” from their studio partners years ago, Mr Tan and two friends had tried to put on an exhibition about The Avengers in New York. “We were delayed for the opening and the fault laid squarely with us, and with me as a leader,” Mr Tan recalled.

      Executives from Marvel and Disney checked in on the project 17 times before they approved the opening. “In a litigious society such as the US, imagine the consequences of a delayed opening and imagine again an overblown budget – we underestimated the required finances by close to 250 per cent.”

      But the Avengers Station went on to debut in New York in 2013 and has since travelled across the world, attracting hundreds of thousands of visitors.

      The company formed by Mr Tan and his friends back then, Victory Hill Exhibitions, would also eventually be bought over by then Singapore-listed experience entertainment firm Cityneon.

      The firm was delisted in February this year following a buyout offer led by Mr Tan and Hong Kong entrepreneur and investor Johnson Ko Chun Shun.

      Referring to his earlier challenges in New York, Mr Tan said: “I don’t know how I managed to cross that stage. There was nothing much to think about, but to just keep going, and going, and going.”

      That never-say-die attitude continues to drive him today. “Most entrepreneurs, I would say, probably are or need to be equipped with a forgetful mind – not remembering all the past failures,” he said.

      “The thrills of winning, engaging in some random meetings, toying with random ideas and seeing all the randomness end up in a true investment, true partnership and true business – they keep me going.”

      This is also the example Mr Tan sets for his over 400 full-time employees as well, so as to motivate them.

      “Employees see you, hear you and follow you. No one likes to follow failures; thus it is important to keep winning and celebrate the wins with everyone.”

      Going forward, the 48-year-old honcho seeks greater global reach for the business, even if it is still a “very small” company in the global arena.

      Today, 90 per cent of Cityneon’s profits come from outside of Singapore.

      “We are set to continue to ride on our momentum with the sign up of new intellectual properties (IPs) and tour our IPs to close to 50 cities globally,” said Mr Tan.

      “China and the US, in particular, are two countries that we have aggressive expansion plans for.”

      Cityneon in May announced that Citic Capital, the investment arm of Chinese state-owned financial conglomerate Citic Group, has invested an approximate 10 per cent stake in the company.

      The consideration was not disclosed, but the move is expected to ramp up its growth in North Asia. Mr Tan had told The Business Times in an earlier interview that he expects the region to contribute 35 to 40 per cent of the company’s bottom line, from the current single-digit percentage, by FY2020.

      Mr Tan also has plans to create Cityneon’s own asset-based IP, which could come as soon as next year.

      “After all these years of R&D and learning experiences from working with global studios, we are getting close to the date where we can introduce and launch our own IP to the public,” he said.

      “We believe that this can happen as early as 2020 and we are very excited with the development of it.”


      Ron Tan, Executive Chairman and Group CEO, Cityneon Holdings

      On receiving the category award:

      “This is not a personal achievement. It is only made possible by the support from our past and present shareholders, global studio partners, clients, bankers, management and all team members of Cityneon. I am receiving the award on behalf of the company, and all who kept the faith with Cityneon from the onset. I am thankful and honoured to be this year’s Singapore recipient in the Media and Entertainment category.”

      On learnings as an entrepreneur:

      “Firstly, decisions. One must be willing and daring to make decisions – and at the most timely and critical moments. Never fear making wrong decisions. The true test of a leader is in handling the consequences of decisions made, especially the wrong ones. “Secondly, listening. Entrepreneurs are bad listeners. We must be more willing to listen and admit mistakes. We must let go of pride and stubbornness, and make the necessary U-turn to make things right. “Next, rise above the noise. Entrepreneurs see possibilities few can. We must be wary of the noise around us. Noise that can come in the form of an expert opinion, the well-intended advice, or a friendly caution. “Finally, fundamentals. It is crucial to focus and stick to the fundamentals of the business. Do not get distracted by quick wins, new opportunities, or shortcuts. Press on till you reach (exceed) your target. It is closer than you think!”

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      Cityneon Executive Chairman & Group CEO, Ron Tan, Wins EY Entrepreneur of the Year Video Play Button
      Cityneon Executive Chairman & Group CEO, Ron Tan, Wins EY Entrepreneur of the Year

      Ron Tan, executive chairman and group CEO of Cityneon Holdings, winner in the media and entertainment category in the 18th annual EY Entrepreneur of the Year 2019 awards.

      SINGAPORE – Five entrepreneurs have been named category winners in the 18th annual EY Entrepreneur of the Year 2019 awards on Tuesday.

      They are:

      • Ron Tan, executive chairman and group CEO of Cityneon Holdings, winner in the media and entertainment category;
      • Ng Gim Choo, founder and managing director of EtonHouse International Education Group, winner in the education category;
      • David (Hyonmoo) Lee, CEO of IYUNO Media Group, winner in the digital media supply chain category;
      • Kong Wan Sing, founder and CEO of JustCo, winner in the workspace solutions category; and
      • Yeah Hiang Nam (PMB), managing director and CEO of ValueMax Group Limited, winner in the financial services category.

      The five winners were selected from close to 40 nominations by an independent judging panel.

      The winners will be honoured at a gala to be held on Oct 3 at The Ritz-Carlton, Millenia Singapore. Minister in the Prime Minister’s Office and secretary-general of the National Trades Union Congress Ng Chee Meng will be the guest of honour.

      At the gala, one of the five winners will be named EY Entrepreneur Of The Year 2019 Singapore, and will represent the Republic to compete with contenders from more than 50 countries at the annual EY World Entrepreneur Of The Year award in Monte Carlo in 2020.

      EY also named the winners of two honorary awards.

      Dennis A Uy, chairman and president of Udenna Corporation, won the EY Asean Entrepreneurial Excellence award, which recognises successful South-east Asian businesses that contribute to the region’s economy and community. Far East Organization was named the winner of the the EY Family Business Award of Excellence.

      For more information about Cityneon Holdings Private Limited, please read more here.

       

      Source: The Straits Times © SPH Media Limited. Permission required for reproduction. 

      Cityneon snags investment from EDBI’s investment arm, to open creative office in Singapore
      Cityneon snags investment from EDBI’s investment arm, to open creative office in Singapore

      SINGAPORE – Cityneon Holdings has snagged a strategic investment from EDBI, the investment arm of the Singapore Economic Development Board, the company announced on Monday morning (Aug 26) without disclosing the amount.

      The fresh funding comes as the experience entertainment firm, recently delisted from the Singapore Exchange (SGX), continues to expand into new markets, including Scotland, India, the United Arab Emirates (UAE), and China.

      Cityneon creates licensed interactive exhibitions based on blockbuster entertainment franchises such as Marvel’s Avengers superheroes, Jurassic Park and the Transformers.

      EDBI’s extensive network will add significant value to the firm’s expansion worldwide, Cityneon group chief executive and executive chairman Ron Tan said in a statement on Monday. “Today, approximately 90 per cent of the group’s profits are derived from outside of Singapore. We intend to step up our pace of expansion,” he added.

      The company will also leverage EDBI’s strong knowledge and experience in emerging technologies, to come up with new innovations in experience entertainment. These include mixed reality and consumer analytics that will complement Cityneon’s mastery of animatronics.

      Meanwhile, Cityneon will further expand its headquarters in Singapore by setting up a new creative office, in addition to the existing creative offices in Los Angeles and Las Vegas in the United States.

      It will also relocate its group chief creative officer, Welby Altidor, to Singapore in 2020 to direct and build a creative team in the city state to develop multi-sensory experiential engagements.

      EDBI is the latest shareholder in the company, joining the likes of Citic Capital, Mr Tan, as well as Hong Kong entrepreneur and investor Johnson Ko Chun Shun.

      In May, Citic Capital, the investment arm of Chinese state-owned financial conglomerate Citic Group, took a 10 per cent stake in Cityneon. The move was expected to ramp up Cityneon’s growth in North Asia. Mr Tan told The Business Times in a June interview that the region will contribute 35 to 40 per cent of the company’s bottom line by fiscal 2020, from the current single-digit percentage.

      The Citic Capital investment took place shortly after Cityneon was privatised early this year by Mr Tan and Mr Ko. It was delisted from the SGX’s mainboard on Feb 1.

      EDBI’s chief executive officer and president, Chu Swee Yeok, said on Monday: “Cityneon is a homegrown company that has successfully transformed itself into an IP-focused global leader in immersive experiential entertainment from their traditional businesses.”

      The company has demonstrated its ability to create “captivating storylines by localising multiple blockbuster IPs to thrill audiences across many cities”, she added.

      The investment in Cityneon is aligned with EDBI’s strategic growth programme to support high-growth Singapore-based companies in their expansion plans.

      “We look forward to Cityneon’s contributions to enhance Singapore’s attractiveness as a destination for immersive events while strengthening our design capabilities,” Ms Chu said.

      In the experience entertainment industry, Cityneon has partnered global movie studios, including The Walt Disney Company, Marvel, Hasbro, Universal Studios, and Lionsgate.

      The company expects to partner more studios in the coming months for new intellectual properties (IPs), which will grant it rights to curate, create and construct exclusive experiences for visitors around the world, Cityneon said on Monday.

      To date, Cityneon has toured its IPs in around 40 cities, and will be entering new cities such as Glasgow in Scotland and Mumbai in India, where the Avengers S.T.A.T.I.O.N. exhibitions will open in the fourth quarter this year. In 2020, the Transformers experience will open in Dubai while Jurassic World: The Exhibition will be featured in China.

       

      Source: The Straits Times © SPH Media Limited. Permission required for reproduction.

      EDBI Invests in Cityneon
      EDBI Invests in Cityneon

      • EDBI, a Singapore government-linked global investor, makes strategic investment in Cityneon.
      • The Group makes further expansion into new markets including Scotland, India, UAE and China post investment.
      • Cityneon to relocate Group Chief Creative Officer, Welby Altidor to direct and build a creative team in experiential entertainment in Singapore.

      Cityneon Holdings (“Cityneon”, the “Company”/ collectively with its subsidiaries, the “Group”) is pleased to announce EDBI’s investment in Cityneon.

      EDBI joins a formidable base of shareholders, including Hong Kong veteran entrepreneur and investor Mr. Johnson Ko, Executive Chairman & Group CEO of Cityneon, Mr. Ron Tan and CITIC Capital Holdings Limited (“CITIC Capital”), an affiliate of CITIC Group, one of China’s largest multinational conglomerate corporations managing over US$25 billion of assets across the world. This investment by EDBI follows closely after CITIC Capital had invested in new shares in the Group in May 2019.

      “Internationalization and having a global perspective are Cityneon’s key growth engines, and EDBI with their extensive network will add significant value to our expansion worldwide. Moreover, EDBI’s strong knowledge and experience in emerging technologies will bring an important dimension which we can benefit by applying the latest innovations to enhance our experience entertainment.” said Ron Tan, Executive Chairman and Group Chief Executive Officer of the Group. Mr. Tan added, “Today, approximately 90% of the Group’s profits are derived from outside of Singapore. We intend to step up our pace of expansion.”

      Cityneon has built strong international partnerships with large global movie studios, making it a key player in the global arena of experience entertainment. Such studios include renowned names such as The Walt Disney Company, Marvel, Hasbro, Universal Studios, and Lionsgate. The Group is expected to partner with new studios in the coming months for new intellectual properties (“IPs). Through such partnerships, Cityneon is granted rights to curate, create and construct exclusive and iconic experiences for visitors all around the world. To date, the Group has toured their IPs in excess of 39 cities and will be making further inroads to new cities such as:

      • Glasgow, Scotland and Mumbai, India, where the Avengers S.T.A.T.I.O.N. exhibitions will open in Q4 2019.
      • Dubai, UAE, where the Transformers experience will open in 2020.
      • China, where the Jurassic World: The Exhibition will be featured in 2020.
      • Hunger Games: The Exhibition at Las Vegas, in partnership with MGM Grand, Las Vegas, which opened in 2nd half of 2019.

      In addition to the investment from CITIC Capital and EDBI, the recently concluded syndicated loans led by Cityneon’s financial partners, BNP Paribas, Hang Seng Bank and United Overseas Bank equipped the Group further to embark on its expansion plans.

      Cityneon will further expand its headquarters in Singapore by establishing a new creative office here in addition to the creative offices in Los Angeles (USA) and Las Vegas (USA). Cityneon’s Group Chief Creative Officer, Welby Altidor, will also be relocating to Singapore in 2020 to direct the Group’s global creative efforts in experience entertainment.

      “The strong management team in Cityneon, which is varied across different cultures and different nationalities, has brought about a synergy giving our business ability to achieve exponential growth. EDBI’s investment in us is a new testimony of faith in this management team of Cityneon,” added Mr. Tan.

      “Cityneon is a homegrown company that has successfully transformed itself into an intellectual property focused global leader in immersive experiential entertainment from their traditional businesses. They have demonstrated their ability to create captivating storylines by localizing multiple blockbuster intellectual properties to thrill audiences across many cities. Our investment in Cityneon is aligned with our Strategic Growth Programme to support high growth Singapore-based companies in their expansion plans. We are pleased that the company is building a new creative team in Singapore to develop multi-sensory experiential engagements, while further growing their international businesses in Asia and globally. The company will leverage EDBI’s strong technology network for new innovations including mixed reality and consumer analytics to complement their good mastery of animatronics. We look forward to Cityneon’s contributions to enhance Singapore’s attractiveness as a destination for immersive events while strengthening our design capabilities,” said Chu Swee Yeok, Chief Executive Officer and President of EDBI.

      For more information about EDBI, please visit www.edbi.com.
      For more information about Cityneon Holdings Private Limited, please read more here.

      Victory Hill Exhibitions Launches<br>2<sup>nd</sup> Largest LED Digital Display Video Play Button
      Victory Hill Exhibitions Launches
      2nd Largest LED Digital Display

      • Opportunity for advertisers to reach 45 million visitors
      • Curved LED display at Treasure Island to be 2nd largest on the Las Vegas Strip
      • Display system to utilize latest 5k+ media display technology
      • LED Project 3 Years in the making by Cityneon Project Team
      • New Incremental Revenue & Profit stream for Cityneon, parent company of Victory Hill Exhibitions

      Las Vegas, NV – Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, announces it is currently constructing one of the highest resolution displays in Las Vegas along Las Vegas Blvd. Scheduled for completion in early 2020, the iconic display measuring 45 feet high and more than 175 feet long is being built by Media Resources and High Impacts Signs and will replace the iconic Marvel’s Avengers Station static sign.

      Three years in the making, the curved LED digital display system will utilize 5k+ media display technology designed with ultra-high reliability, top-level components and industry-leading redundancy and uptime.

      The display will be supported with real-time monitoring and alerts offering a very high level of performance for advertisers, providing the opportunity to share messaging with the millions of passengers that drive and walk by the heavily travelled intersection.

      “This project is three years in the making. We are delivering, yet again, on another promise we made when we first opened the Marvel’s Avengers Station exhibition in 2016 at Treasure Island in Las Vegas. This is a break-through opportunity for Victory Hill Exhibitions that will provide a fresh, new and immediate incremental revenue stream for our company,” said Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings. “The second largest curved LED screen in Las Vegas, the display will provide untapped potential for advertisers to share their brand and messages with the 45 million annual visitors who travel into and along the Las Vegas Strip.”

      Big Outdoor is chosen as the media partner to handle the sales and marketing for the screen. Big Outdoor owns and operates iconic OOH signage nationwide and continues to expand their digital signage footprint in high profile urban areas with projects such as Victory Park in Dallas and Santa Monica Place. Brad Berkley, Chief Executive Officer of Big Outdoor, said, “Big Outdoor is excited to partner with Victory Hill Exhibitions to bring this iconic digital asset to the Las Vegas market. This location will not only create value for our real estate partners but will also allow our clients to connect brands and advertisers with a truly unique signage opportunity on the Las Vegas Strip.”

      Victory Hill Exhibitions is the exhibition production company behind two popular interactive exhibits on the Las Vegas Strip, Marvel’s Avengers Station located at Treasure Island Hotel & Casino and The Hunger Games: The Exhibition at MGM Grand Hotel & Casino.

      For more information about Cityneon Holdings Private Limited, please read more here.
      For more information about Big Outdoor, please visit www.bigoutdoor.com.

      Singapore’s Cityneon Achieved World Record in Las Vegas: The Hunger Games Exhibition Video Play Button
      Singapore’s Cityneon Achieved World Record in Las Vegas: The Hunger Games Exhibition

      Las Vegas, NV – The Hunger Games: The Exhibition was awarded a GUINNESS WORLD RECORDS® title for the Largest Interactive Touchscreen Display on Thursday, June 6 at the attraction inside MGM Grand Hotel & Casino in Las Vegas. The 60- foot wide interactive touchscreen display is utilized for an archery training experience designed to provide guests with the skills to “join the rebellion,” a climactic highlight of the exhibition and the first of its kind on the Vegas Strip. The recently opened attraction is based on the world-renowned films from Lionsgate, which grossed over $3 billion at the worldwide box office.

      The Exhibition celebrates the epic journey of Katniss Everdeen from her humble beginnings in District 12 to her rise as the Mockingjay. The thrilling experience features several inspirational galleries including the Hall of Justice, President Snow’s Office, the Tribute Train and District 13, along with a dynamic exploration of the world of Panem highlighting iconic costumes, genuine props, and set recreations from Lionsgate’s record-setting cinematic series.

      “We strive to create unique, one-of-a-kind attractions, and the 60-foot wide interactive touchscreen offers patrons an unparalleled experience as they dive deep into the world of Panem,” said Welby Altidor, Group Chief Creative Officer of Cityneon Holdings and Victory Hill Exhibitions. “Our immersive attractions are designed with the latest technology to create hands-on interactives, and receiving a GUINNESS WORLD RECORDS title validates the quality, precision and creativity we put into every project.”

      This is the second family-friendly, film-themed attraction in Las Vegas opened by international entertainment and exhibition company, Cityneon Holdings Limited, and its subsidiary Victory Hill Exhibitions.

      Located at The District at MGM Grand, The Hunger Games: The Exhibition is open daily from 10 a.m. to 9 p.m. Entry to the exhibition includes a commemorative ticket and can be purchased at The Hunger Games: The Exhibition box office or at https://TheHungerGamesExhibition.com/. Tickets are $35 for adults and $25 for children ages 4-11 plus additional service fees, and children 3 and under are free with a paying adult. Group rates are available for parties of 10 or more. Guests of the exhibit must sign a waiver to participate, and parents must sign and consent for minors.

      For more information about Guinness World Records, please visit guinnessworldrecords.com.
      For more information about Cityneon Holdings Private Limited, please read more here.
      For more information about MGM GRAND, please visit mgmgrand.com.
      For more information about Lionsgate, please visit lionsgate.com.

      Cityneon Eyes China Growth After Citic Capital Investment
      Cityneon Eyes China Growth After Citic Capital Investment

      RON TAN hasn’t been resting on his laurels since completing the privatisation of Cityneon Holdings in February this year with Hong Kong entrepreneur and investor Johnson Ko.

      The experience entertainment company last month announced an investment by Citic Capital, the investment arm of Chinese state-owned financial conglomerate Citic Group, of an approximately 10 per cent stake in the company.

      The consideration was not disclosed, but the move is expected to ramp up its growth in North Asia. Mr Tan, Cityneon’s executive chairman and group CEO, expects the region to contribute 35 to 40 per cent of the company’s bottom line, from the current single-digit percentage, by FY2020.

      “We have two big China deals coming up,” he told The Business Times in a recent interview. These involve the existing intellectual properties (IP) of Cityneon – in particularly the introduction of Jurassic World into China in partnership with Chinese developer Wanda Group.

      Currently, Cityneon’s Avengers S.T.A.T.I.O.N. and Transformers Autobot Alliance exhibitions have travelled to Chinese cities such as Beijing, Chongqing, Wuhan and Changsha.

      “We have not been treating China as a strategic market, and have instead addressed it just like all the other markets in the rest of the world. This will change. We only have one of each set in China currently – not sufficient for a population of 1.38 billion. China is big. When we say launch, we are looking at possibly up to eight exhibition sets.”

      Cityneon is therefore producing four more exhibition sets of Jurassic World from the one set it currently has. The current Jurassic World exhibition set will be launched in Seoul, Korea, in partnership with Lotte Corporation on June 28 this month.

      Mr Tan said that having a strategic partner in Citic Capital will open doors for Cityneon to work with property developers, media and entertainment companies, retail and merchandising companies who can help in its marketing campaign – and even the state government.

      People often have the wrong idea that big brands will automatically sell themselves and therefore do not need to be aggressively marketed, he said. “That’s a very wrong assumption. Even in a small city like Singapore, you have so many distractions… Even big brands need very strong marketing and strong partners who understand the local market in order to be successful.”

      “(Citic Capital) is strong financially. Strategically, a good example of how we can potentially work together is, if you look at its recent investment in McDonald’s franchise business in mainland China and Hong Kong, that alone is a few thousand outlets.” That would present a huge merchandising and marketing opportunity, he said.

      Mr Tan also has plans to create Cityneon’s own asset-based intellectual property (IP) that should come to fruition from 2024. Asked what this IP will look like, he said: “Something like a theme park, but not really a theme park. Don’t think roller coaster rides at all… it’s something educational. It’s a total themed experience, not a travelling set but a permanent one.”

      Some reference points he cited included Madame Tussauds museums, Gardens by the Bay and even the Singapore Zoological Gardens. Another is the recent launch of a circus using holograms – a circus without animals – in Germany, called Circus Roncalli.

      “I wish that I can share more but I cannot. We can only say that we built from the experience that we have been doing from all the movie IP… If I could do this in Singapore, I would love to, but it would probably be North Asia.

      “The R&D (research and development) has already started and special project teams have been formed. This could possibly be in partnership with like-minded and experienced assets companies. Universal Studios in Beijing, for example, is 30 per cent owned by Universal. There are more land, venue spaces, and shopping mall and physical spaces in this world than there is world-class quality content,” he said.

      In fact, this IP creation idea was partially the reason he wanted to de-list the company, Mr Tan said. With the company listed at a market capitalisation of S$300 million or so, he did not have much margin to make mistakes or to take risks with a long-term view for the future. IP creation can be capital-intensive and its rewards may only be reaped in the longer term.

      Mr Tan said Cityneon did not de-list because there was any problem with the Singapore market or the Singapore Exchange. “I feel that Cityneon was treated very kindly (by the market and exchange)… When I first became involved in the company back in 2015, its share price was 17 cents. When I took the company private, its share price was S$1.30. If anyone had faith in the company, no shareholder would have lost money from day one.”

      But privatisation was needed to wrest back management control, he said. Listing compliance restrained its ability to grow, and management needed to make decisions with a longer time horizon, not just quarterly, to appease shareholders. “Functioning as a private company allows us to have more autonomy and to make decisions on a longer-term basis for the benefit of the company.”

      As a listed company, there was also the need to address multiple interests of various shareholder groups, short- and long-term funds, retail and institutional, and so on. “It’s too diffult to manage the company while trying to meet the needs of different groups of shareholders. We are just not at the right size to be able to do that. But right now, we only have three groups of shareholders who are very much aligned in terms of where we want to bring the company to.” These are Mr Ko, himself, and Citic Capital.

      On the idea that he might relist again one day, Mr Tan said that is a possibility, although not his priority at the moment. “Listing can be in the US, Hong Kong or Singapore, as long as it’s a major stock exchange. My priority is always to focus on the fundamentals of the business. Once you have done that, and if the need arises and if market conditions are right, then we go.”

      Cityneon is also not in need of cash at the moment, as its cash flow remains very healthy. Earnings and revenue have continued to be on the upclimb and look set to continue that way, he said, declining to reveal more. Its latest public financial statements showed the firm posting a nine-month net profit for the period ended Sept 30, 2018 that tripled year-on-year to S$13.7 million, while revenue rose 29 per cent to S$85.5 million.

      Cityneon currently partners major movie and gaming studios globally to secure IPs to hold exclusive exhibitions for their audience. These global studios include Disney, Marvel, Hasbro, Universal, and Lionsgate. It plans to boost the number of relationships it has with studios up to seven to eight. It also plans to add two to three more movie IPs to its current four by next year.

      To date, the group has toured their IPs in 33 cities and, by the end of this year, will have 12 permanent and travelling exhibition sets.

      It will be making inroads to new cities with Avengers S.T.A.T.I.O.N. exhibitions in Cardiff, United Kingdom and Santiago, Chile, as well as its Jurassic World: The Exhibition in Seoul, South Korea.

      The group also recently opened its Hunger Games: The Exhibition at Las Vegas, in partnership with MGM Grand, Las Vegas.

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      As Disney Leads Way in Global Entertainment Content, Cityneon Aims to Ride on its Coat-tails
      As Disney Leads Way in Global Entertainment Content, Cityneon Aims to Ride on its Coat-tails

      SINGAPORE (Jun 3): Avengers: Endgame may have smashed box-office records, but it disappointed some fans. One moviegoer was reported to have needed counselling because she was grief-stricken: Could Iron Man really be gone?

      “It is pretty impossible Avengers: Endgame will be the end [of The Avengers]. Disney spent US$4.24 billion to buy Marvel Studios,” says Ron Tan, executive chairman and group CEO of Cityneon Holdings, which was privatised in January. Sequels, prequels and spin-offs are likely to continue, he indicates.

      In fact, Black Panther, Doctor Strange and Guardians of the Galaxy sequels are underway, Tan says. A Black Widow movie is also believed to be in production but since Natasha Romanoff appears to have been killed off in Avengers: Endgame, movie buffs reckon the movie will be a prequel. Meanwhile, streaming service Disney+, which will be launched in the fourth quarter of this year, is likely to screen the Falcon and the Winter Soldier series in 2020. Tan keeps a close eye on Marvel movies, spinoffs and characters. Falcon and the Winter Soldier will provide Cityneon with the opportunity to create more immersive experiences in its exhibitions.

      “More recently, Disney introduced Captain Marvel, Black Panther, Ant-Man and Doctor Strange,” Tan continues. “The Avengers has more than 100 characters. We are introducing Captain Marvel in Las Vegas and the travelling exhibitions, and are upgrading all our items.”

      Originally, Tan owned an immersive experience exhibition company called Victory Hill Exhibitions. Victory Hill had initially signed a licence agreement with Marvel Characters in 2013, which led it to produce the Avengers S.T.A.T.I.O.N exhibition in Times Square New York in 2014. It signed an additional licence agreement with Marvel in August 2015 that gives Victory Hill intellectual property (IP) rights to produce immersive experience exhibitions using Marvel’s characters until 2024. The licence fee depends on Victory Hill’s own revenues. “We pay [Marvel] on a yearly royalties basis, which is around a couple of million US dollars,” Tan says.

      In August 2015, Cityneon, which was previously owned by Bursa Malaysia-listed Star Media Group, acquired Victory Hill for $20 million. This was satisfied by the issue of 45 million Cityneon shares at 20 cents and $11 million in cash. To finance the acquisition, Cityneon raised $15.93 million through a one-for-one rights issue at 18 cents each. Eventually, Tan acquired control of Cityneon.

      In January, Cityneon was taken private. Tan and Hong Kong billionaire entrepreneur Johnson Ko formed West Knighton, a special purpose vehicle, and launched an offer for Cityneon at $1.30 per share, valuing the company at $318 million.

      On May 10, CITIC Capital, a unit of CITIC Group, acquired a 10% stake in Cityneon. Yichen Zhang, CITIC Capital’s chairman and CEO, said, “We are impressed by the strong portfolio of leading global IPs that Cityneon has assembled, as well as its iconic exhibitions that mesmerise audiences in cities around the world.”

      Experience in exhibitions

      Since acquiring Victory Hill, Cityneon has expanded its IP from Marvel’s Avengers to include Hasbro and Transformers, Amblin and Jurassic World, and Lionsgate and The Hunger Games. The so-called experience exhibitions provide moviegoers with the experience of being in the Marvel universe traversing the galaxy, or walking with or running from dinosaurs.

      To date, the Cityneon group has toured IPs in more than 30 cities, and will be making inroads to new cities through exhibitions such as Avengers S.T.A.T.I.O.N. in Cardiff, the UK and Santiago, Chile as well as Jurassic World: The Exhibition in Seoul, South Korea. The group also recently opened Hunger Games: The Exhibition in Las Vegas, in partnership with MGM Grand.

      “We have the world’s largest interactive screen in Las Vegas for The Hunger Games, with MGM casino in partnership,” Tan says, adding that the experience includes shooting with bows and arrows.

      In a statement on May 10, Tan hinted at new IPs. “Moving forward, we seek to partner with new studios and secure further new IPs in the second half of 2019 and 2020.”

      Cityneon’s criteria for IPs is that the movies must have grossed US$1 billion in sales, and have sequels and prequels. “The movie IPs have to [have] US$1 billion and above in ticket sales because then, we know there is global demand. There must be sequels and prequels to provide sustainable demand. And the IP must allow us to scale from more than one set. That is why, with Avengers, we’ve scaled from one to four sets, and for Jurassic World, we’ve scaled from one to five sets,” Tan says. Moreover, Jurassic World III will open in 2021. “We work with Amblin and [director of Jurassic World I] Colin Trevorrow to check on [sequels], so it’s very exciting. Colin was at our Madrid [Jurassic World] exhibition,” Tan says. “On June 28, we are opening a Jurassic World exhibition in Seoul with Lotte [World].”

      Cityneon spends $6 million to $10 million on its travelling sets, after which it ties up with partners in the respective cities where it holds the exhibitions. It has three revenue sources for these experience exhibitions. First, it charges its partners an upfront licence fee. Second, it charges royalties based on visitorship and ticket sales. Finally, it gets a cut of merchandise sales. “Our target payback period of exhibition sets is under two years. We meet our targets because our business model does not require us to assume execution risk,” Tan says.

      The only location where Cityneon assumes execution risk is in Las Vegas where it holds its permanent Avengers S.T.A.T.I.O.N, Transformers and The Hunger Games experience exhibitions at Treasure Island Hotel & Casino on the Las Vegas Strip.

      “We run and execute the operations ourselves in Las Vegas. We continue to expand in Las Vegas because it has 45 million visitors a year and 8% of spending money happens before the visitors get there, and 70% [of the spend] is on entertainment. When you go to Las Vegas, you spend,” Tan says. “We want to be the largest in the experience entertainment exhibition space.”

      Billion dollar club

      Tan wants to build Cityneon into a much larger company following its privatisation. “We are stuck in a conundrum, [as] our company is mid-sized in Singapore. Globally though, it is a very small company because we are dealing with Disney, Hasbro and Marvel. It makes it difficult to stay listed as a small company,” Tan says. “To be relevant in the global entertainment space, this company has to be in the billion dollar league. The best is to take it private first and focus on the fundamentals.”

      Some ex-Cityneon investors have pointed out that the company is likely to report earnings before interest, taxes, depreciation and amortisation of $60 million this year. “An Ebitda of $100 million next year is within easy reach,” the investors say. At that price, Cityneon’s valuation could be in the 10-figure range.

      Even at US$1 billion in value, Cityneon would remain a minnow compared with Disney, whose market cap is US$238.7 billion. Investors are expecting Cityneon to relist in Hong Kong in 2021, but Tan refuses to be hemmed in by expectations. “Whether we will list and where we list depends on the timing of the market. It could be Singapore, Hong Kong or Nasdaq.”

      How will Cityneon get into the billion dollar club? “In China, we have deals coming up. It’s a strategic and important market for us. China will contribute around 30% to 35% of our profit.”

      Cityneon has also grown a second wing, a pavilion division where it works with governments. “We tell the stories of these countries in our pavilion division. We’ve worked with Bahrain, Qatar and Oman to tell their stories to the rest of the world,” Tan explains. Next year, Cityneon will be opening a pavilion in Dubai.

      In a further diversification away from IP experience exhibitions, gaming and esports is likely to feature in Cityneon’s third wing. It aims to kick-start an e-sports section. Notably, e-sports is part of ESPN’s offerings. A fourth wing will develop the group’s own IP through R&D.

      Disrupting the disruptors

      Front and centre is Cityneon’s partnership with Disney. In 2012, Disney bought Lucasfilm for US$4 billion. In March this year, Disney completed the acquisition of 21st Century Fox for around US$71.3 billion. Fox owns the X-Men, Fantastic Four and Avatar franchises. Avatar II is due out in 2020, with a further three movies planned. Despite spending huge amounts for acquisitions, Disney’s share price is up around 21% this year.

      “All the big entertainment players are capturing IP and content, and Netflix is behind the curve,” says Cityneon’s chief financial officer, Mark Kemper. “Netflix started as a disruptor, and traditional companies such as Disney get disrupted and have to work with distribution channels. But now, Disney is building its own distribution channel and disrupting Netflix back,” Kemper says. With Fox, Disney has control of streaming platform Hulu.

      Netflix will have to start focusing on content, Kemper adds. “If you ask a disruptor or platform what its biggest threat is, it is the traditional player. It is much easier to buy a platform than to create content.” Now, Disney has staked out the entertainment content and streaming space with expanded movie franchises; the streaming of movies, spin-offs and TV series on Disney+; and e-sports on ESPN.

      “It’s all about content. We make use of content to be where we are today. When there is so much change in an industry, we’ve got to keep on growing. We want to be the disruptors,” Tan says.

      中信资本拟以购买新股方式投资城贸控股
      中信资本拟以购买新股方式投资城贸控股

      中证网讯(记者 刘宗根)5月14日,中国证券报记者获悉,中信资本控股有限公司(简称“中信资本”)已于2019年5月10日与城贸控股有限公司(Cityneon)(简称“城贸控股”)达成协议,将以购买新股的方式投资城贸控股。 资料显示,城贸控股是一家专为改造客户与品牌体验的创意概念服务公司,业务涉及室内建筑、主题环境、活动和展览等领域,并且拥有娱乐公司的IP授权,可筹办漫威娱乐的《复仇者联盟S.T.A.T.I.O.N》特展、孩之宝的《变形金刚》及《侏罗纪世界》展览等。城贸控股于2005年在新加坡交易所主板挂牌上市,并由West Knighton Limited于2019年2月收购而退市进行私营化管理。 资料显示,中信资本是一家另类投资管理及顾问公司,通过逾100只基金及投资产品,管理全球超过250亿美元的资产,代表性投资项目包括收购麦当劳在中国内地和香港的特许经营业务,以及投资中国最大的民营物流服务公司顺丰速运等。

      CITIC Capital Invests in Cityneon
      CITIC Capital Invests in Cityneon

      Cityneon Holdings (“Cityneon”, the “Company”, “城贸控股私人有限公司” collectively with its subsidiaries, the “Group”) is pleased to announce that CITIC Capital Holdings Limited (“CITIC Capital”) has reached an agreement for an investment in new shares of the Group on May 10 2019.

      CITIC Capital is an affiliate of CITIC Group, one of China’s largest conglomerates. The leading asset manager has over US$25 billion of assets under management across 100 funds and investment products globally. Some of its landmark investments include McDonald’s franchisee business in mainland China and Hong Kong, and China’s largest privately-owned logistics service provider SF Express.

      Cityneon Executive Chairman & Group CEO Ron Tan said, “We are honoured and excited to have a strong and strategic partner like CITIC Capital. This is a testament to the capabilities of Cityneon’s management team and track record. Riding on the growing momentum of consumer trends towards experience entertainment especially in North Asia, this partnership provides a springboard for us to expand our businesses in China and beyond, through the launch and introduction of existing and new Intellectual Properties (“IPs”) under Cityneon’s portfolios.”

      Mr Tan added, “We will continue to leverage on our expertise, credentials and relationships with existing and new studios to deliver more unique exhibitions and compelling experiences in markets with high growth potential.”

      Cityneon currently partners with major movie and gaming studios globally to secure IPs to hold exclusive exhibitions to create iconic experiences for their audience. These global studios include renowned names like Disney, Marvel, Hasbro, Universal, and Lionsgate. To date, the Group has toured their IPs in excess of 31 cities, and will be making inroads to new cities such as Avengers S.T.A.T.I.O.N. exhibitions in Cardiff, United Kingdom and Santiago, Chile as well as its Jurassic World: The Exhibition in Seoul, South Korea. The Group also recently opened its Hunger Games: The Exhibition at Las Vegas, in partnership with MGM Grand, Las Vegas.

      Adding on, Mr Tan said, “Benefitting from the recent strong movie debut of Avengers: Endgame (which has garnered over US$2.5 billion in box office and counting and now already the 2nd highest grossing movie of all time) and the captivating Jurassic World: Fallen Kingdom, we are poised to achieve even greater growth in the years ahead. Moving forward, we seek to partner with new studios and secure further new IPs in the second half of 2019 and 2020.”

      Yichen Zhang, CITIC Capital’s Chairman and CEO, said, “We are impressed by the strong portfolio of leading global IPs that Cityneon has assembled, as well as its iconic exhibitions that mesmerize audiences in cities around the world. We are confident that its strong team led by Ron will continue to build on its exclusive relationships with the world’s top studios to bring more unique products to the fast-growing experience entertainment market, and we are excited to help Cityneon grow in China and beyond.”

      In addition, the recent completion of a syndication loan exercise in March 2019 led by BNP Paribas, Hang Seng Bank and United Overseas Bank (“UOB”), has further enabled Cityneon to fuel its expansion plans in China and other potential markets.

      For more information about CITIC Capital Holdings Limited, please visit www.citiccapital.com.
      For more information about Cityneon Holdings Private Limited, please read more here.

      Cityneon Gets $1.30/Share Privatisation Offer from Chairman Ron Tan and HK Investor
      Cityneon Gets $1.30/Share Privatisation Offer from Chairman Ron Tan and HK Investor

      West Knighton, a special purpose vehicle owned by Ko and Tan, launched a mandatory unconditional cash offer for the rest of the shares after on Monday purchasing an 68.95% stake in Cityneon from Lucrum 1 Investment at $1.30 per share for $219.3 million. The $1.30 offer price values the Cityneon at $318 million and is at a premium to the highest ever closing price of the company, with a premium of 19.2% over the volume-weighted average price of the shares for the 12-month period respectively up to the last trading date. Tan and Ko intend to delist and privatise the company to gain greater management control and flexibility in the implementation of strategic and operational initiatives of the group and do away with compliance costs associated with the maintenance of its listing. The price is also final and unconditional and shareholders who accept the offer will receive payment of the offer price within seven business days of the date of receipt of their valid acceptances by the offeror, says Credit Suisse which is the financial adviser to West Knighton.

      Bringing Heroes to Life with Visionary Leadership
      Bringing Heroes to Life with Visionary Leadership

      Cityneon makes success look like child’s play. In just a few years, the company has transformed itself from a project management company to a full-service ideas agency catering to some of the biggest companies across the globe. But the transformation has been anything but easy: behind the triumph is a hardworking team dedicated to creating immersive exhibitions like no other. “We are a very small company competing in international space,” says Ron Tan, Executive Chairman and Group CEO of Cityneon Holdings. “We started with a three-person team in the office, and today we have 400 employees globally. We owe it to the leadership of the strong management team, and dedicated staffs in the various offices across the globe,” he adds.

      Humble beginnings

      Cityneon has been in the design and build business for over six decades. Whilst the company has enjoyed several milestones through the years, it also experienced lacklustre growth for the better part of its earlier existence. “The company was experiencing stagnant growth for main parts of its earlier years but started to experience exponential growth in latter years after the acquisition of Victory Hill Exhibitions (VHE), and the implementation of a new management team in place,” Tan notes.

      Through VHE, Cityneon initially bagged short-term contracts with industry leaders such as Disney and Marvel. After proving its mettle in creating immersive exhibitions, Cityneon soon established partnerships with top studios including Disney, Marvel, Hasbro, Universal and Lionsgate. “The journey was an amazing and thrilling one. We have now travelled to 26 different cities in different parts of the world – with multiple partners globally,” Tan says.

      In less than five years, the company’s market capitalisation has grown more than 15-fold from below S$20m to over S$320 million today. Its net profit jumped 163.6% to S$17.4m. Gross profit increased 83.6% to S$63.8m in FY 2017, and gross profit margin rose to 54.7% from 36.0%. Revenue in FY2017 increased 20.7% to S$116.7m, of which the IPR segment saw a 187.3% increase to S$50.7m in sales compared to the previous year.

      Exemplary management

      “This is our 62nd year of existence. Not many companies can survive that long and survive that strong. The question was never about making the wrong decisions, as a leader, we need to make decisions – right or wrong. The challenge is what do we do with those decisions thereafter. That is probably the test of a real leader,” Tan says.

      Cityneon owes its success not only to Tan but also to its full-fledged management team with deep experiences in different industries. “We are probably also one of the most multi-racial, multi-cultural, multi-experience team of executives you can witness in a small company like ours,” Tan says. “This calls for a multi-faceted leadership style to cater to different cultures and different needs at different times..”

      At present, Cityneon’s business encompasses four independent yet integrated divisions – Events and Exhibitions, Thematic Attractions, Interior Architecture and IP Experiences.

      “We will open our successful Jurassic World: The Exhibition in Seoul, Korea in 2019. This will be the first time that the exhibition will be in Asia. We are excited to bring our immersive experience closer to home. The first half of 2019 will also witness the opening of The Hunger Games: The Exhibition at MGM in Las Vegas. We also continue to focus on the 2020 World Expo projects with the design and build of various countries’ pavilions,” Tan shares.

      Cityneon’s Executive Chairman & Group CEO Ron Tan Named Executive of the Year at the Singapore Business Review Management Excellence Awards 2018
      Cityneon’s Executive Chairman & Group CEO Ron Tan Named Executive of the Year at the Singapore Business Review Management Excellence Awards 2018

      Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”) has reached trailblazing success under the leadership of Executive Chairman and Group Chief Executive Officer Mr. Ron Tan.

      At the 4th Singapore Business Review Management Excellence Awards (MEA) held at Conrad Centennial on November 22, 2018, Mr. Ron Tan was named Executive of the Year – Media & Entertainment, 2018. Mr. Tan was recognized for his leadership and business initiatives that brought tangible business gains to Cityneon over his years of stewardship.

      Previous winners of the Executive of the Year award include Mr Raman Singh of Mundipharma, Mr Chatri Sityodtong of ONE Championship, Dr Andy Adhiwana of Auric Pacific Group Limited and Mr Allen Law of Park Hotel Group.

      The award comes after the successful opening weekend of Jurassic World: The Exhibition in Madrid, Spain. The exhibition has been visited by approximately 1.5 million people since its world premiere at the Victoria Museum in Melbourne, Australia in 2016. Its opening at IFEMA – Feria de Madrid last week marked the fifth city in the world, and the second European city where the exhibition was hosted. The exhibition will open in Seoul, Korea in 2019 after Madrid.

      Mr. Ron Tan commented: “This award is not a demonstration of personal achievement. I am merely receiving this on behalf of all our loyal and faithful shareholders in Cityneon; and this will not be possible either without the strong support from and partnerships with all the major international studios executives – Disney, Marvel, Hasbro, Universal and Lionsgate – in US and in different parts of the world; and the staunch support of our clients, partners, suppliers and vendors worldwide.”

      “And most importantly, this award is a fitting testament of the hard work put in all these years by each and every of the 400 or so employees of Cityneon in Singapore, Middle East, United States and offices in various parts of the world, to continue to transform the company into one that many will admire and all will be proud to be part of,” Mr. Tan added.

      This year’s nominations were judged by a panel consisting of Mr David Chew, Executive Director of Risk Advisory at Deloitte Southeast Asia; Mr Lim Wei Wei, Partner and Practice Leader of Governance and Risk at Baker Tilly TFW; Mr Pardeep Singh Khosa, Director of Dispute Resolution at Drew & Napier; Mr Yang Eu Jin, Partner and Co-Head of Capital Markets Practice of RHTLaw Taylor Wessing LLP and Mr Henry Tan, Managing Director at NEXIA TS.

      Marvel’s Avengers S.T.A.T.I.O.N. announces extra shows following “overwhelming” demand Video Play Button
      Marvel’s Avengers S.T.A.T.I.O.N. announces extra shows following “overwhelming” demand

      Organisers of the Marvel’s Avengers S.T.A.T.I.O.N. the new interactive, multi-room experience coming to London’s Excel later this month, have announced additional weekend shows following “overwhelming” demand for tickets.

      Having enjoyed successful runs in New York, Seoul, Paris, Singapore, Beijing, Taipei and Las Vegas, S.T.A.T.I.O.N. – an acronym for Science Training and Tactical Intelligence Operative Network – lets guests step inside the films and become part of the Marvel Cinematic Universe storyline, try to lift Thor’s hammer, take a sneaky peak at Bruce Banners Lab and delve into the super-workings and backstory of each member of The Avengers as they train to become an agent.

      The additional shows will take place at 9.30am, 9.40am & 9.50am on Saturdays and Sundays.

      Highlights include:

      The Thor Observatory – dedicated to Thor Odinson, King of Asgard and son of Odin. Test your worthiness by attempting to lift Thor’s hammer, Mjölnir, view Thor’s outfits and study the universe and its current parameters using NASA’s EYE on the exoplanets program.

      Check out Captain America’s personnel file and explore the cutting-edge science that made Steve Rogers into Captain America.

      Iron Man Engineering Bay – trainee agents have the chance to not only get up close and personal with Iron Man’s iconic suits of armour but also experience what simulated flight inside the suit would be like.

      Ever wondered what Bruce Banner’s Lab looks like? Explore the Bio Lab transformation of Dr Banners superior brain as he morphs into The Hulk.

      In a world first, and keeping up with the ever-expanding Marvel Cinematic Universe, London’s Marvel’s Avengers Station experience includes never before seen character displays on Black Panther, The Wasp, and Thanos.

      The experience has provided a super-powered dose of science and technology by NASA to enhance the authenticity of the experience and pique visitors’ interest in real-world science and technology.

      With comprehensive educational materials available for teachers, plus supporting materials created by Quantum Victoria, it is a thrilling learning experience for high school kids to follow STEM pathways by amplifying the scientific themes and characters that are core to Marvel’s storytelling.

      Marvel’s Avengers S.T.A.T.I.O.N. debuts a huge collection of Avengers movie-based props and interactive technology for a strictly limited time in London’s ExCel between November and March 2019.

      “We are thrilled to announce that, due to huge public demand, we are adding extra time slots to the Avengers S,T.A.T.I.O.N attraction on all weekend performances!” – Nathan Stone (Creative Director of The MJR Group).

      Tickets on Sale now at www.avengersstation.co.uk

      Cityneon Partners with Blizzard Entertainment for Inaugural Hearthstone Championship Tour Stop in Singapore Video Play Button
      Cityneon Partners with Blizzard Entertainment for Inaugural Hearthstone Championship Tour Stop in Singapore

      Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”) is pleased to announce its partnership with Blizzard Entertainment, Inc (“Blizzard”) for the inaugural Singapore stop of the Hearthstone Championship Tour (“HCT”) held at Suntec City Exhibition and Convention Centre Oct. 5 through 7, 2018.

      The HCT event in Singapore is also supported by other leading industry players such as Singtel Group and Razer Inc, and will be part of the PVP Esports Championship, an international multi-titles esports league. Over the three days, a total of 128 players will kick off the battle of wits, and compete against each other in this Grand Prix tournament for glory and victory, as well as cash prizes to be won.

      With more than 70 million players worldwide, Hearthstone® is Blizzard Entertainment’s internationally acclaimed, free-to-play digital card game designed for novice and veteran card-slingers alike. Players can choose from nine powerful hero classes and customize their decks with minions, spells, and weapons based on the unique fantasy of the Warcraft® universe. Featuring a variety of game modes ranging from epic head-to-head duels to storydriven solo adventures, Hearthstone offers a vibrant and rewarding experience stacked with strategy, personality, and fun.

      Cityneon Executive Chairman & Group CEO Ron Tan said, “We are again honoured by the opportunity to work with another giant of its industry, Blizzard Entertainment. The partnership is a natural extension of our expertise from working with movie to game studios. We are charged up with the prospect of applying our understanding and appreciation of brands to one of the biggest names in the video gaming industry and look forward to exploring other avenues of transforming the brand experience.”

      “We believe this is a strong recognition to our established track record as brand custodian and a testament to our continued success in building relationships with leading intellectual property brands from multibillion dollar market cap companies such as Disney, Hasbro, Marvel and Universal. This will be a springboard to greater opportunities ahead as we continue to leverage on our international presence, expertise, credentials and relationships with existing studios and global partners to deliver future eSports events and experiences worldwide.” Mr Tan added.

      Built to Amaze: Cityneon Holdings Blows Away Audiences Worldwide with Stunning Exhibitions Video Play Button
      Built to Amaze: Cityneon Holdings Blows Away Audiences Worldwide with Stunning Exhibitions

      Cityneon Holdings is punching far above its weight when it comes to crafting high-impact experiences which leave customers breathless with excitement. When it comes to producing exhibitions that amaze audiences worldwide, the homegrown full service ideas agency is the trusted partner of household names such as Disney, Marvel, Universal, Hasbro and now Lionsgate.

      “A very small company like us in Cityneon to be able to work with multi-billion dollars market capitalization company who value and guard their brands jealously, on a global basis, truly put Cityneon in a different footpath compared to any of our traditional and new competitors, locally in Singapore, and globally internationally,” says Ron Tan, executive chairman & group CEO of Cityneon.

      Built to amaze

      Since the company acquired Victory Hill Exhibitions in 2015, its Intellectual Property (IP) department has grown by leaps and bounds. Cityneon now has exclusive rights for the exhibition production over Hasbro’s Transformers Autobot Alliances, Universal’s Jurassic World – The Exhibition, and Lionsgate’s The Hunger Games The Exhibition.

      “Cityneon is in a much better position today as it was 3 years back. We have a good partner in Lionsgate, and we share similar contacts in the industry that we can cross referenced. Our track records help too. I am really glad we are starting this new relationship with Lionsgate,” Tan says. “We are in discussion with other franchises, and are blessed to have built up a relatively sound reputation in the world – especially in our industry. The process to close this deal is relatively smooth,” he notes.

      Cityneon now owns seven permanent and traveling exhibition sets, and will commission up to three new sets by end of 2018, compared to just a single set in 2015. The company has brought its exhibitions to 14 cities worldwide. “This is no easy feat for a small company like Cityneon. Our market capitalization is merely about $300m, relatively small in global scale but to have a company in Singapore to be able to have successful global partnerships with international large studios such as Disney, Marvel, Universal, Hasbro and now Lionsgate, is something that we truly feel blessed about,” Tan explains.

      The group’s newest exhibition features the blockbuster Hunger Games franchise. The exhibition celebrates Katniss’ epic journey like never before. It explores the art, science, pageantry, and history of the world of Panem and features more than 1,000 authentic costumes and props, immersive themed environments and set recreations that highlight the technological wizardry and amazing artistry that brought this world to life.

      Forging new paths

      “This deal is another recognition of Cityneon’s reputation, track records, and confidence that partners such as Lionsgate has in us. This is by no means a frivolous recognition and I do not take such confidence lightly,” says Tan.

      With the successful opening of Jurassic World – The Exhibition in Paris, the group has now started constructing the second exhibition set for this franchise, and is in talks for a third and fourth exhibition set. As two more Jurassic World movies will be launched in 2018 and 2021, Tan is optimistic that this will augur well for the Group’s investments into this IP this year and beyond.

      Cityneon is setting its sights on the World Expo 2020 which will be held in Dubai and will bring together exhibitors from over 180 nations globally. “We are aligning our ‘traditional’ businesses with the IP businesses – to complement each other strengths, especially in the area of creative & design. We want the company to move from the contractor/ construction mind-set in our industry – to that of creative & design led,” Tan explains.

      Cityneon’s efforts have been well-recognised indeed. Last year, the company bagged awards both for its traditional business and its IP experiences.

      “These awards represent the hard work of each and every one of our 400 employees in the company. This year’s award for Best Listed Company in our category/ industry is yet another recognition of the continued hard work put in by all in the company, the confidence and trusts our industry partners, clients, and suppliers have in us. We are blessed and honored to receive this award and will continue to strive to be best in class in the years ahead,” Tan adds.

      Cityneon Holdings Bags Best Listed Company at the Singapore Business Review Listed Companies Awards 2018
      Cityneon Holdings Bags Best Listed Company at the Singapore Business Review Listed Companies Awards 2018

      Once sitting on the shoulder of giants, Mainboard-listed Cityneon Holdings Limited (SGX:5HJ) (“Cityneon”, the “Company”, “城贸控股有限公司” /collectively with its subsidiaries, the “Group”) has today become a giant in its own rights.

      It has performed a Marvel-lous feat by bagging the Best Listed Company at the Singapore Business Review Listed Companies Awards, held at the Conrad Centennial Singapore on 17 May 2018, after winning two awards back to back last year (2017) – one on its new intellectual property (IP) experiences and the other to acknowledge its traditional business.

      Cityneon has started its journey as a supplier of electrical appliances in 1956 before it morphed to include the design and installation of shop displays and retail fronts. Since then, it has transformed into a creator of innovative and interactive exhibitions.

      The Group’s colossal growth is largely due to the contribution of the newly acquired intellectual property rights (IPR) segment which the Group attained full global rights to Jurassic World- the Exhibition in August 2017. The three IPRs (Disney Marvel’s Avengers S.T.A.T.I.O.N., Hasbro’s Transformers and Universal Studios’ Jurassic World- The Exhibition) have expanded to 14 cities globally, extended from one to six sets. The touring sets have premiered in cities starting from New York, Seoul, Paris, Las Vegas, Singapore, Beijing, Taipei, Chong Qing, Moscow, Melbourne, Philadelphia and Chicago.

      Most notably, several movies from the franchises on which Cityneon has based its exhibits are set to be released in 2018. There are three Marvel movies planned, including the intensely marketed ensemble flick Avengers: Infinity War in May 2018. And from the Transformers, Bumblebee: The Movie is expected to launch in 2018. The sequel to 2015’s Jurassic World, Jurassic World: Fallen Kingdom, has been tapped for a June release.

      This month (May 2018), Cityneon secured an exclusive worldwide licence to the rights for the exhibition “The Hunger Games: The Exhibition”. The exhibition based on the Hunger Games movie series has toured places such as New York, Sydney, San Francisco and Louisville.

      With this latest agreement, Cityneon will hold four major international IP property rights licences, including for Disney Marvel’s Avengers S.T.A.T.I.O.N., Hasbro’s Transformers – Autobots Alliance, and Universal Studios’ Jurassic World-The Exhibition.

      Under the leadership of Executive Chairman & Group CEO Ron Tan, the Group was awarded both the SBR International Business Award and SBR National Business Award in 2017. Mr Tan has won Outstanding Leaders in Asia — Asia Corporate Excellence at the Asia Corporate Excellence & Sustainability Awards (ACES) in 2017.

      “Running a business like Cityneon can be like participating in ‘The Hunger Games’. You are competing against a lot of other ‘hungry’ businesses, each with a quiver filled with colour-coded arrows and everyone is targeting the same game. You need a Katniss-like advantage,” Ron Tan said.

      “The award represents the hard work of each and every of the 400 employees in the Group globally. This year’s award for Best Listed Company in our category/ industry is yet another recognition of the continued hard work put in by all in the Group, the confidence and trusts our industry partners, clients, and suppliers have in us. We are blessed and honoured to receive this award and will continue to strive to be Best-in-Class in the years ahead,” he added.

      Held on 17 May 2018 at the Conrad Centennial Singapore, the Singapore Business Review Listed Companies Awards is on its fourth year to honour and recognise outstanding publicly listed companies in Singapore. Previous winners include SMRT, Singtel, Singapore Press Holdings, OUE, Frasers Commercial Trust and Del Monte Pacific Limited.

      This year’s nominations were judged by a panel consisting of Ms Ng Jiak See, Executive Director and Head of corporate finance advisory at Deloitte Singapore & Southeast Asia; Mr Choo Eng Chuan, ASEAN markets leader and partner, international and corporate tax services at Ernst & Young Solutions LLP; Mr Toh Kim Teck, Assurance Partner, Foo Kon Tan LLP; Mr Henry Tan, Managing Director at NEXIA TS.

      Odds Are Ever in the Favour of This Stock: CIMB
      Odds Are Ever in the Favour of This Stock: CIMB

      SINGAPORE (May 3): CIMB is reiterating its “add” call on creative solutions provider Cityneon Holdings with an unchanged target price of $1.58 which is based on 14 times CY19F P/E, in line with the industry average.

      The move follows news of the group securing a multi-year licensing deal with Lionsgate for The Hunger Games exhibit – which represents its fourth intellectual property (IP) acquisition after blockbuster franchises Universal Studios’ Jurassic World, Disney’s Marvel Avengers S.T.A.T.I.O.N, and Hasbro’s Transformers Autobot Alliance.

      In a Thursday report, lead analyst Ngoh Yi Sin says she expects stronger and more sustainable earnings growth for Cityneon in the medium-term, considering its scalable business model and expanded IP portfolio.

      Despite being positive on Cityneon’s earnings prospects on all fronts, the analyst is retaining his FY18-20F assumptions for now prior to the group’s release of its 1Q18 earnings results on May 11.

      With the construction of the group’s second Jurassic World travelling set in progress, he expects this to come in handy for more touring agreements once the set is completed in 2H19, together with the launch of the movie’s sequels this year and in 2021.

      After a strong opening weekend for Avengers: Infinity War, Ngoh thinks the group is poised to gain from the movie’s success on higher ticket & merchandise sales anduptake of its Avengers S.T.A.T.I.O.N travelling sets – as well as the opportunity to benefit from the Marvel cinematic universe’s strong movie pipeline.

      Potential talks for prequels or spin-offs could rejuvenate The Hunger Games moviefranchise, he adds, apart from Lionsgate’s current plans to develop theme parks in Dubai, China and South Korea.

      “Downside risks to our ‘Add’ call could stem from unexpected delays in the roll-out of travelling sets; key potential catalyst is further uptake of travelling sets,” says the analyst.

      As at 10.36am, shares in Cityneon are trading flat at $1.05 or 1.92 times FY19F book.

      Lionsgate Signs Multi-Year Licensing Deal with Cityneon for The Hunger Games: The Exhibition Video Play Button
      Lionsgate Signs Multi-Year Licensing Deal with Cityneon for The Hunger Games: The Exhibition

      Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”) is pleased to announce that the Group signs a multi-year licensing deal with Lionsgate for The Hunger Games: The Exhibition.

      Continuing its mission to expand blockbuster exhibitions globally, Victory Hill Entertainment (VHE), a wholly-owned subsidiary of Cityneon, has inked a deal with global content leader Lionsgate to acquire the licensing rights to The Hunger Games: The Exhibition. The accretive licensing agreement provides an outlet for immediate revenue streams and profits, and marks the fourth blockbuster brand IP for Cityneon, the worldwide leader in immersive exhibitions.

      The licensing deal allows Cityneon to expand the global territory of the attraction, which has successfully toured New York, San Francisco, Sydney, and Louisville. The agreement also provides Cityneon with a first right to produce future traveling exhibits for the studio.

      “By partnering with major studio Lionsgate and adding their strong brand, The Hunger Games, Cityneon continues to successfully grow worldwide and to share immersive experiences with movie fans around the globe.” said Executive Chairman & Group CEO of Cityneon, Ron Tan.

      The Hunger Games: The Exhibition celebrates the blockbuster The Hunger Games franchise and Katniss’s epic journey like never before. This dynamic exploration of the art, science, pageantry, and history of the world of Panem features more than 1,000 authentic costumes and props, immersive themed environments, and set recreations that highlight the technological wizardry and amazing artistry that brought this world to life. High-tech, hands-on interactives let you dive into exciting behind-the-scenes content, engage deeply with the world of the films, and discover a whole new side of the stories that took the world by storm.

      Cityneon Builds Second Jurassic World- The Exhibition Set After Strong European Premiere in Paris Video Play Button
      Cityneon Builds Second Jurassic World- The Exhibition Set After Strong European Premiere in Paris

      Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”) is delighted to announce that the Group has entered into an agreement with Universal to build the second Jurassic World – The Exhibition set.

      Since its launch in 2016, Jurassic World – The Exhibition has seen tremendous success in its tours at Melbourne, Australia, Philadelphia and Chicago, USA. The larger-than-life exhibition made its 4th opening with its European premiere in Paris, France on 14 April 2018.

      The Exhibition has welcomed since in excess of a million visitors since its first opening at Melbourne, Australia. The Exhibition has also achieved its record high visitorship during the recent weekend in Paris, France.

      “To enable Jurassic World – The Exhibition to reach more people around the world, we started to build the second exhibition set. We believe that the roll out of the second touring exhibition set will be another roaring success. We received strong interests in different parts of the world especially in Europe and North Asia, and even here in Singapore, all anticipating to see “Jurassic World” comes to life in their cities.” said Mr Ron Tan, Executive Chairman & Group CEO.

      “Universal Pictures has recently announced their plans to produce another movie to the Jurassic world sequel in 2021. The timing of the movie release will augur well for both the exhibition sets. Without a doubt, we’re confident that our affiliation with Universal to build the second set will continue to enthral the audiences globally.” added Mr Ron Tan.

      Cityneon Inks Deals for The Hunger Games, Jurassic World Exhibitions Video Play Button
      Cityneon Inks Deals for The Hunger Games, Jurassic World Exhibitions

      The odds, it seems, are in Cityneon Holdings’ favour.

      The group’s wholly-owned subsidiary, Victory Hill Entertainment Group, has signed an exclusive worldwide touring exhibition license agreement with Lions Gate Exhibition for The Hunger Games: The Exhibition.

      The accretive licensing agreement provides an outlet for immediate revenue streams and profits, and marks the fourth blockbuster brand intellectual property (IP) rights licence for Cityneon.

      Cityneon’s first three IP licenses are Marvel’s Avengers S.T.A.T.I.O.N., Transformers – Autobots Alliance, and Jurassic World – The Exhibition.

      The Hunger Games exhibition celebrates the blockbuster franchise with a dynamic exploration of the world of Panem, featuring more than 1,000 authentic costumes and props, immersive themed environments, and set recreations.

      The licensing deal will allow Cityneon to expand the global territory of the attraction, which has already toured New York, San Francisco, Sydney, and Louisville. The agreement also provides Cityneon with a first right to produce future travelling exhibits for the studio.

      The agreement is for a period of seven years, with the potential for a maximum renewal of a further seven years.

      The group says the fees payable to Lionsgate under the agreement comprise both fixed and variable components, but did not disclose the value of the contract as it constitutes a “non-disclosable transaction”.

      “By partnering with major studio Lionsgate and adding their strong brand, The Hunger Games, Cityneon continues to successfully grow worldwide and to share immersive experiences with movie fans around the globe,” says Ron Tan, Cityneon’s executive chairman and group CEO.

      In a separate announcement on Wednesday, Cityneon says it has into an agreement with Universal Picture to build the second set for Jurassic World – The Exhibition.

      According to the group, the Jurassic World exhibition has welcomed more than a million visitors since it was first launched in Melbourne, Australia in 2016.

      “To enable Jurassic World: The Exhibition to reach more people around the world, we started to build the second exhibition set. We believe that the roll out of the second touring exhibition set will be another roaring success,” says Tan.

      “Universal Pictures has recently announced their plans to produce another movie to the Jurassic world sequel in 2021. The timing of the movie release will augur well for both the exhibition sets,” he adds.

      Shares of Cityneon last closed at $1.05 on Monday. The company had called for a trading halt before market open on Wednesday, pending release of the announcements.

      Fourth IP on the Way for a Rebranded Cityneon
      Fourth IP on the Way for a Rebranded Cityneon

      There is nothing more frustrating for Ron Tan than the public’s level of knowledge (or the lack of it) of his company, but it is also the catalyst that is pushing him to transform the firm as it prepares to complete its fourth intellectual property (IP) by the first half of this year.

      The executive chairman and group CEO of Cityneon Holdings is on a quest to break away from perceptions formed of the company with others in the same industry like Pico Group and Kingsmen Creatives.

      “We’re trying to move towards creative and design, so that people understand that we’re no longer in the category. In our industry, they like to call us the “Phua Chu Kang”. We have Pico, Cityneon, and Kingsmen. I like to say that ‘C’ already left the PCK category,” Mr Tan told The Business Times in a recent interview, drawing reference to the popular Singa-porean sitcom character in the 1990s.

      Cityneon, in its results announcement last month, said that it will continue to align the group’s traditional core business with the intellectual property rights (IPR) business, especially in the area of creative and design.

      The company, which started out as a supplier of electrical appliances in 1956, now has five business units: exhibition services, experiential environment, event management, interior architecture, and IPR, its strongest performing segment.

      For the full-year ended Dec 31, 2017, Cityneon’s net profit jumped 160 per cent to S$17.4 million. Gross profit increased 84 per cent to S$63.8 million in FY 2017, and gross profit margin rose to 54.7 per cent from 36 per cent a year ago.

      Revenue in FY 2017 increased 21 per cent to S$116.7 million, of which the IPR segment saw a 187 per cent increase to S$50.7 million in sales compared to the year-ago period. Revenue in the other segments decreased.

      Expansion in the IPR business has been aggressive. The group’s third and latest IP acquired in August last year granted it the full global rights to Jurassic World Exhibition after a deal was made via a sale and purchase agreement to acquire all of JP Exhibitions LLC for US$25 million. This allows Cityneon to make full use of the exhibition’s IP in partnership with Universal Studios.

      The first two IPs secured by Cityneon’s wholly-owned subsidiary Victory Hill Exhibitions were Disney’s Marvel Avengers S.T.A.T.I.O.N. and Hasbro’s Transformers Autobot Alliance.

      On its fourth IP, Mr Tan said that it “won’t be anywhere close to what we did for Jurassic”.

      “For the recent (IP in) Jurassic, people assume that I’m going to buy another company, but people forget that Avengers and Transformers (were) not purchased. They were developed by me. My fourth (and) fifth IP can be developed here,” he said.

      Cityneon announced last August that it recruited the former director of creations at Cirque du Soleil, Welby Altidor, who is now group chief creative officer of the company.

      Mr Tan told BT that he is growing the current workforce dedicated to creative and design from 7 per cent to about 50 per cent, but would not disclose who else he is hiring.

      BT understands that Cityneon is currently close to finalising a deal with a global design and production company and the additional manpower for Cityneon’s design team will come from that company.

      Recently, Cityneon had managed to snag US$60 million in funding for mergers and acquisitions and its fourth IP, which Mr Tan said was no mean feat.

      “If you look at the size of the company, we are only over S$200 million in market cap. How do we raise US$60 million? We are able to (based on) the relationship my financial partners have in China and Hong Kong.”

      Still, the achievements of Cityneon don’t seem to be reflected in its trading multiples today, Mr Tan added. He believes that the company, which has grown about 15 times since he joined in the second half of 2015, is under-valued in the stock market.

      “Name me one company in Singapore that works with Disney, Marvel, Universal, Hasbro. These huge companies give us their brand and we produce the experience around these brands. For that matter, name me one in Asia. You cannot! I find it excruciatingly painful,” he said.

      In an equity research report dated Feb 28, DBS Group Research issued a “buy” call for Cityneon and pinned a target price of S$1.45 based on a price-to-earnings (PE) valuation peg of 14.4 times, which is at a “20 per cent discount to peers’ average PE of 18 (times)” on FY 2018 forecasted earnings.

      On March 1, UOB Kay Hian similarly issued a “buy” call on the stock and set a PE-based target price of S$1.55 that was pegged to peers’ 15.4 times 2018 forecasted PE. At current levels, the stock is trading at a bargain of 9.8 times 2018 forecasted PE, the brokerage said.

      On Friday, Cityneon closed one Singapore cent higher at S$1.03.

      “(Pico and Kingsmen) are trading around 11 or 12 times. They’re giving us almost the same multiple as them. Our multiples have to go up because a creative and design company trades at a different multiple. It’s very obvious that the financial industry doesn’t understand who we are,” Mr Tan said, adding that Cityneon should be trading at a PE ratio of 20 to 25 times.

      He did, however, acknowledge that it was “partly our fault” that Cityneon’s branding is not visible enough.

      “I spend a lot of time focusing on the business, the fundamentals. Last year, I had to spend so much time on (a) corporate exercise. This year, we built up our management team. (The company) was spending a lot more time on the road so that people understand who we are. You cannot blame the investors. It takes time and I believe the time will come,” he said.

      Mr Tan is aiming high, setting an ambitious target of bringing the company to S$1 billion in market capitalisation, but that means that big changes have to be made to enhance the appeal of the company.

      As a result, Cityneon is undergoing a major rebranding exercise that is expected to finish by June this year. He tells BT that for this move, there will be “someone external recommended by a government agency, someone who’s really known”.

      Cityneon’s management team will also be expanding, and although there are scant details, Mr Tan is sure that he will retain his executive chairmanship and CEO position post-rebranding.

      “It is my baby. I am here to see through this change and transformation. This rebranding will then tell what Cityneon is going to be.”

      Some considerations in this move include a possible change in logo or even the name of the company, but Mr Tan is not of the opinion that there is a need to alter the latter.

      “To be honest with you, I she bu de (“can’t bear to” in Mandarin). It’s an old brand name that’s been around for many years. We have to change how we position ourselves, how people know who we are. That’s what I want to achieve,” he said.

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction.

      执行主席兼集团首席执行官陈益智:为城贸控股注入新血
      执行主席兼集团首席执行官陈益智:为城贸控股注入新血

      近年来,复仇者联盟(Avengers)和变形金刚(Transformers)让市场开始留意到城贸控股(Cityneon)。它其实已有超过60年历史,是本地具规模的展览与建设公司。

      2015年带着Victory Hill Exhibitions(简称VHE)加入城贸的陈益智,为这家老字号注入澎湃的新血。如今集团七成营收仍来自传统业务,三成来自特展业务;但特展业务贡献七成盈利,传统业务只贡献三成。

      执行主席兼集团首席执行官陈益智接受《联合早报》访问时说,争取到这些电影的知识产权(Intelligent Property),可用于互动特展及其他方面。最重要的是它属于较低风险、高回报的投资,而且增长潜能十分巨大,可推动集团长足发展。

      传统业务主要分成主题环境(如主题公园和世博馆)、室内建筑(如图书馆、酒店和医院)、活动(如第一方程式赛事活动基础设施)和展览四大部分;不仅是建造,也包括设计。

      股价一年内激增近两倍

      1956年城贸以霓红灯饰供应起家,后来业务扩大至店铺展示、零售门面设计和安装等。1970年代公司还受澳大利亚贸易委员会委托,为“澳大利亚制造”贸易展览会搭建展台及提供物流服务,那也是新加坡举办的首场展览会。2005年公司在新加坡交易所(SGX)挂牌。

      2008年来自马来西亚上市公司星媒集团(Star Media Group)入股,持城贸64.1%股权,2012年前后集团业务陷入瓶颈。

      2014年星媒集团开始接触陈益智,邀他加入。当时他所经营的展会筹办和推广公司VHE,已和美国漫威娱乐(Marvel)签署合作协议,争取到复仇者联盟的知识产权。

      陈益智说:“我们其实有好几个融资管道,但最后决定加入城贸,原因有几个。首先它是一家老字号,在本地市场已建立名声;其次它当时的现金充裕,甚至高于市值;另外,它的创办人持股不高,是一家企业化经营的集团,有专业制度和人员。此外,我们举行特展需要设备,这方面可以和城贸起协同作用。”

      因此,2015年陈益智和他的公司成为城贸一分子。那一年VHE也争取到孩之宝(Hasbro)的变形金刚知识产权。集团业务蓄势腾飞之际,和大股东星媒集团的理念出现分歧。

      “我们希望能把握当下的机会,在短时间内把集团市值推高到10亿元,虽然当时的市值只有约2000万元。星媒集团认为业务已取得相当进展,不妨按部就班。”后来,陈益智有份的Lucrum 1 Investment买下星媒集团所持股权,目前持城贸69%股权。

      城贸的股价在2015年底只有0.325元,一年后激增至0.93元; 去年10月股价达到1.26元高峰,目前在1元左右。集团2017年上半年的税后净利同比增加64%至770万元。

      希望开发自家知识产权

      2014年起复仇者联盟的《S.T.A.T.I.O.N》特展在美国、韩国、新加坡、中国、台湾和俄罗斯陆续举办,今年是澳大利亚和瑞典。《变形金刚汽车人联盟》特览今年起也在中国开跑。

      去年集团也通过收购JP Exhibitions公司资产,取得《侏罗纪世界》(Jurassic WorldWith)的知识产权。

      陈益智透露,集团通过互动特展取得的收入,不仅有主办单位付给的许可证费用和版权税,还会收取布置组装费用(约500万美元),以及门票、周边商品、会场餐饮、摄影等方面的抽成。

      他举例:“就像邀请周杰伦来开演唱会,主办单位得付他每天的唱酬,还有舞台设计、乐队和舞群等的费用,以及门票和售卖周边商品的抽成。” 集团的展具今年会增至八套,可在八个地点同时展出。虽然说是展览,但整体设计更注重互动体验,让观众身临其境,感觉自己也受到攻击。

      接下来集团会继续争取更多知识产权,但在选择时必须考虑到电影票房是否超过10亿元,而且会不会拍续集。

      集团在美国拉斯维加斯拥有一个永久场地,陈益智希望能在那里举办属于自己知识产权的特展,并把它带到全世界巡展。那会是一个怎样的项目?

      陈益智说:“我在等集团首席创意总监给我答案,必须能带给人们全新的感观体验,就像当初太阳马戏团那样一鸣惊人。”

      一家新加坡公司能够站在国际舞台并不简单,陈益智形容“就像站在巨人的肩膀上,让人们有机会看到和认识我们。”虽然集团目前的市值已超过2亿元,陈益智认为这样的规模还是太小,必须不断壮大才能与他人竞争。

       

      Source: 联合早报 © SPH Media Limited. Permission required for reproduction. 

      No Guts, No Glory for Cityneon’s CEO Ron Tan
      No Guts, No Glory for Cityneon’s CEO Ron Tan

      Gigantic is an understatement when describing the growth of 60-year-old Cityneon Holdings.

      The ideas and service agency had always wanted to emulate home ground Singapore, which rode on the shoulders of giants to get where it is today, to grow to be successful in the experiential exhibition industry. It is now that giant itself and with partners such as Disney and Universal Studios, Cityneon is currently in a Marvel-lous position to transform entertainment for a generation of superhero fans with innovative, interactive exhibitions.

      First launched in 1956 as a family-run supplier of electrical appliances, Cityneon has grown in more than mere leaps and bounds in a new business that leverages intellectual property rights from the major studios to organise exhibitions.

      The Singapore Exchange listed company (SGX:5HJ) specialises in crafting quality customer and brand experiences in the fields of interior architecture, events, exhibitions and theme parks; and they include the Marvel Avengers S.T.A.T.I.O.N exhibition, Hasbro Transformers Auto-bot Alliance and Jurassic World, The Exhibition.

      Cityneon’s executive chairman & Group CEO Ron Tan said with technology and the speed of information at our fingertips, especially for millennials who have increasingly shorter attention span.

      “They no longer want to spend money to visit a static exhibition. Therefore, our shows are immersive attractions where visitors get drawn deep into the world of The Avengers and explore the origins of their favourite Marvel superheroes,” he said in a previous interview.

      Cityneon is committed to high excellence, precision and creativity, and is proficient in conceptualising and creating immersive attractions, theme parks and exhibitions featuring state-of-the-art technologies and immersive storytelling.

      Growing bigger and brighter

      And the past few years were probably the most gratifying aspect of Mr Tan’s tenure at the helm of Cityneon. Apart from having deepened its relationships with international movie studios and multinationals and governments globally for both its traditional and Intellectual Property businesses, the company’s market capitalisation has grown more than 15-fold from below S$20 million to around S$268 million today. Its share price was S$1.07 when market closed on Nov 21 (2017).

      In May (2017), Lucrum 1 Investment, an investment holding company controlled by three key directors (Massive, Mutual and Ron Tan) of whom Mr Tan was one. He owns 15.5 per cent stake in the vehicle, bought the entire stake from Cityneon’s major stakeholder Star Media. Lucrum 1 currently holds a 68.95 per cent stake in Cityneon after making a mandatory unconditional cash offer for its ordinary shares in July, making Mr Tan the single largest individual shareholder with the full control of Cityneon’s businesses.

      No guts, no glory

      In the recent announcement, Cityneon is facing a possible cash offer as Hong Kong firm Mutual Power, an indirect wholly-owned subsidiary of Teamway International Group Holdings (previously known as Jin Bao Bao), to acquire the shares held by Massive rights, which holds about 76 per cent stake in Lucrum 1.

      Mr Tan said you need guts to stay ahead of the pack. “We are on the right track to grow, barring any unforeseen global calamities. No guts, no glory,” he said.

      “It is a marathon we are running, but we are only at the cusp of the game. Perhaps the distance we have run is merely the first 5km. We still have 37km more to run before we complete the whole marathon. But who’s to say we won’t be signing up for another few marathons?”

      Cityneon is headquartered in Singapore. It has a subsidiary, Victory Hill Exhibitions.

      Exhibiting Great Leadership
      Exhibiting Great Leadership

      FOR Ron Tan, the executive chairman and group CEO of events and exhibitions company Cityneon Holdings, the transformation of the over 60-year-old company in the past few years is probably the most gratifying aspect of his tenure at the head of the SGX-listed company so far.

      “Cityneon is probably one of the oldest companies in our industry, founded in 1956. I spoke to one of the pioneers of the company some months back and he told me that he was amazed at how the company is being positively transformed these two years. This is especially heart-warming and assuring,” he says.

      The company has recently introduced a new business that leverages intellectual property rights from the major studios to organise exhibitions.

      Some examples of this include the Marvel Avengers S.T.A.T.I.O.N exhibition, Hasbro Transformers Auto-bot Alliance and Jurassic World, The Exhibition.

      As a leading service agency, Cityneon specialises in crafting quality customer and brand experiences in the fields of interior architecture, events, exhibitions and theme parks.

      The company is committed to high excellence, precision and creativity, and is proficient in conceptualising and creating immersive attractions, theme parks and exhibitions featuring state-of-the-art technologies and immersive storytelling.

      Along the way, the company has deepened its relationships with international movie studios and multinationals and governments globally – Disney, Marvel, Hasbro and Universal, as well as government agencies from Bahrain, Oman and Qatar – for its traditional and Intellectual Property businesses.

      This has helped the company’s market capitalisation grow more than 15-fold from below $20 million to around $300 million today.

      “The company is now able to attract management talent that can share and execute its corporate visions,” says Mr Tan.

      Overcoming challenges

      Mr Tan says that the toughest challenge he faces as CEO is balancing the needs, wants and expectations of the company’s different stakeholders – shareholders, management and employees, partners such as movie studios as well as clients.

      He even counts his own family as part of this juggling act.

      “For a growth company like ours, and that rapid growth we experienced over the past two years, there were great pressures to balance these needs – as many can be conflicting,” he says.

      “Take ‘time’ for example, a finite commodity. The balance to split those waking hours among the different stakeholders often presents itself as a true struggle. Another example can be the conflicting short- and long-term views and opinions of the company.”

      To overcome this, Mr Tan says it is important to stay disciplined and focused on the fundamentals.

      “I need to set the vision and deliverables beyond that of quarterly or half-yearly reporting requirements as a public listed company, and to continue to build a sustainable organisation that can be around for many years and decades to come, while achieving the promises made to all stakeholders at various junctures of the journey.”

      Mr Tan describes his management style as: “Talk the Walk. Walk the Talk.”

      “This involves communicating the company’s vision and for the team to deliver what we said and what we set out to do. And also to deliver the best-in-class. It takes a lot of discipline but I believe it makes us feel good about ourselves when we can deliver on our promises. We grow to become a better person,” he explains.

      He believes that the company is on the right path, with the recent introduction of intellectual property businesses that are supported by fundamentally sound and strong traditional segments of the company.

      “We are on the right track to grow, barring any unforeseen global calamities,” he says.

      His key challenge is to motivate his people and develop their talents for the journey ahead.

      “As we are a relatively small company still in terms of market capitalisation, I always like to point out to the management that we are as strong as our weakest link. We need to upgrade and continue to challenge all our team members here in Singapore and in different parts of the world and for all, if not most, to subscribe to the belief and share that common vision to work in a company most can be proud of in their latter years.” Mr Tan says.

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      Cityneon’s Executive Chairman Wins Outstanding Leader in Asia Award
      Cityneon’s Executive Chairman Wins Outstanding Leader in Asia Award

      Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”), is pleased to announced that Mr. Ron Tan, Cityneon’s Executive Chairman & Group CEO, was presented with the Outstanding Leader in Asia Award at the 4th Asia Corporate Excellence & Sustainability Awards (ACES) held at the Intercontinental Hotel, Singapore on 26th October, 2017.

      Mr. Ron Tan has been instrumental in the growth and transformation of Cityneon from a mere S$16mil market capitalization company in 2015 to today’s size of more than S$300mil. Cityneon is known for its internationally acclaimed immersive experiences built around billion-dollars blockbuster movies’ intellectual properties: Disney’s Marvel Avengers S.T.A.T.I.O.N., Hasbro’s Transformers’ Autobot Alliances and Universal Studios’ Jurassic World – The Exhibition.

      In the award’s press conference, Mr. Ron Tan commented, “This award recognises the successes of our businesses and our people, not just for myself. We will continue to stay above the noises while focusing on delivering our business strategy, developing the best talents within the Group, while delivering the quality and services that our customers and partners demand of us, and enhancing the shareholders’ value in the entire process.”

      Cityneon’s Jurassic World – the Exhibition Achieves its 1 Millionth Visitor in Chicago, USA Video Play Button
      Cityneon’s Jurassic World – the Exhibition Achieves its 1 Millionth Visitor in Chicago, USA

      The Board of Directors (“Board”) of Cityneon Holdings Limited (the “Company”, and together with its subsidiaries, the “Group”) is pleased to announce that the recently acquired Jurassic World: The Exhibition has just passed its one-millionth visitor in Chicago, USA.

      The exhibition has recorded in excess of 1 million visitors in approximately 12 operating months. The Exhibition has traveled to Melbourne, Australia from 19 March 2016 to 6 October 2016 and Philadelphia, USA from 27 November 2016 to 8 April 2017, and is now in its third month in Chicago, USA. The exhibition is expected to be at The Field Museum, Chicago, USA till 7 January 2018.

      A Takeover and Jurassic World IP: How Ron Tan is Changing Cityneon
      A Takeover and Jurassic World IP: How Ron Tan is Changing Cityneon

      Ron Tan is somewhat bemused that his mother cannot understand what he does. The CEO and executive director of Cityneon Holdings recounts how he had explained to her that his company built Marvel’s Avengers S.T.A.T.I.O.N. exhibition, which was shown in Singapore earlier this year. Her response was to look quizzically at him and ask: “What do you do again?”

      Fortunately, he appears to have better luck explaining to investors. Following some recent corporate action, the 46-year-old is now steeting Cityneon firmly into the immersive exhibition business. Cityneon already has licenses to produce and distribute exhibitions related to Walt Disney’s Marvel’s The Avengers and Hasbro’s Transformers brands. The company recently bought JP Exhibitions for US$25 million ($33.8million), which will give it intellectual property (IP) rights for Jurassic World: The Exhibition.

      Tan thinks such blockbusters exhibitions will do very well in large, uniform markets such as China and parts of Latin America. “Especially Brazil, which has 300 million people, and a lot of them are fans [of Marvel characters],” he says. “Singapore will be a tough market because we are all in meeting rooms, but the ticket price will be higher. [In China and Latin America], tickets prices will be lower than [Singapore’s] but the numbers will make up for it.”

      He has wooed the former executive creative director of creations at Cirque du Soleil to join him. Welby Altidor will oversee the creative direction of all Cityneon’s blockbuster exhibitions. Tan is also trying to restructure Cityneon’s other businesses, which include designing and building theme parks, pavilions and expos. He reckons the margins of these businesses will improve as he brings costs down and wins more contracts.

      From neon lights to dinosaurs

      Cityneon started out 61 years ago as a supplier of electrical appliances and neon lights. It later expanded into doing installation works for retailers and exhibitors. The company was listed in 2005. Three years later, Malaysia-listed Star Media Group bought a controlling stake in Cityneon.

      When Cityneon found Tan in 2014, the company was battling stagnating revenue growth. Tan, on the other hand, was running the very exciting business of building exhibition booths featuring Marvel characters. His company, Victory Hill Exhibitions, had designed an initiation ceremony for exhibition visitors to be inducted into the Avengers team. The whole set included interactive superheroes, quizzes and high-tech gadgetry, and had managed to earn rave reviews from fans of the comic series and the blessings of Disney and its subsidiary Marvel.

      Aiming to lift its earnings and win over investors, Cityneon acquired Victory Hill for $20 million in August 2015. Cityneon raised $15.9 million through a one-for-one rights issued at 18 cents each to finance the acquisition. It also issued Tan 45 million Cityneon shares at 20 cents each.

      The acquisition of Victory Hill has increased Cityneon’s market value by more than six fold – from $40 million in 2014 to $264 million today. Shares of Cityneon, after adjusting for splits, have returned just over 380% over the last three years. Last year, the company earnings per share grew 290% to three cents.

      But Tan always felt that he could do more. And earlier this year, he got his chance. Hong Kong private equity firm ZHJ Capital told Tan that a couple of Chinese investors were interested in working with him. ZHJ had backed Starclouds Entertainment Development, which is Cityneon’s partner for the operation of the Transformers Experience in China, Macau and Hong Kong.

      After meeting these investors – Geng Zhihua, a Chinese investor with a focus on high-growth companies, and Hong Kong listed packaging manufacturer Jin Bao Bao Holdings (now known as Teamway International Group) – Tan decided to join hands with them. He had received offers from other investors with potentially better financial terms, but he wanted someone he could work with. “I needed a partner who would agree with what I want to do,” he says, “a partner who would give me a certain amount of autonomy to do what I want to do to bring [Cityneon] to the next stage.” He adds that these investors have contacts in China. “They put forth a couple of introductions for us there that could [lead to potential partners for our exhibitions].”

      The three parties formed a special purpose vehicle called Lucrum 1 Investment to make a takeover offer to Star Media in May this year. Star Media disposed of its 52.5% stake or 128.5 million shares at 90 cents each, bagging a $68.7 million disposal gain. Lucrum now owns 69% of Cityneon while Tan owns 15.5% of Lucrum.

      Cityneon has since announced a new board of five members, consisting of Tan, the chief financial officer of Teamway International Group, and three independent directors. Shares in Cityneon have come up 18% since the announcement of the takeover offer, closing at $1.065 on Sept 14.

      Profitable business

      The movie-based exhibitions business, which Cityneon calls its intellectual property rights segment, is the company’s most profitable segment. It made up 18.3% of revenue last year, but 60% of earnings. For 1HFY2017 ended June, revenue from the IP business increased 60.8% to $16.5 million. It made up 33% of the group’s revenue. Earnings for the period rose 62.4% to $7.7 million.

      Analysts expect Cityneon to book higher revenues and earnings following the acquisition of the IP for Jurassic World, which Cityneon will have the rights for till 2027. Cityneon paid an upfront fee of US$20 million for these rights. An additional US$5 million due if the sets make US$5 million earnings for the 12 months to January 2018. “Given such a strong franchise and track record, its purchase price of five times forward earnings is attractive, versus the 7.5 times earnings that Cityneon paid for Victory Hill Exhibitions,” says CIMB Research.

      The Jurassic World exhibition saw 430,000 visitors in the six months it was display in Melbourne, Australia, and 400, 000 visitors over five months in Philadelphia, the US. Tan expects more than one million visitors for Cityneon’s Chicago Jurassic World set, which has been on display since late May and will end its run in January 2018. “The Chiago exhibition is bigger than previous sets. We have more velociraptors running around,” he says.

      The exhibition will tour two other US cities after Chicago. Tan says Cityneon is building another set for Asia, a process that takes about five months. The company is likely to produce a one-off exhibition for Jurassic Park’s 25th anniversary. UOB Kay Hian projects yearly visitors of 600,000 for Jurassic World.

      Tan also has a pipeline of Transformers and Avengers exhibitions until 2019. Cityneon has one permanent Avengers exhibition in Las Vegas and three travelling Avengers sets. The first is in Taiwan until this month end. Analysts say this set is expected to tour three countries in Europe after, ending its run in 2Q2019. The second set is in Beijing, China. The third will tour Sydney, Australia, starting March 2018. A Transformers set will debut in China this coming November.

      For travelling exhibitions, Cityneon typically partners other players that will take on operational risks. Cityneon takes an upfront fee and a 20% to 30% royalty fee on everything ranging from tickets to sponsorship. It also takes a cut from merchandise sales. According to CIMB, 10% of tickets sales is payable to Marvel.

      For Cityneon, the biggest risk is the cost associated with building the display. The first exhibition of a new IP can be very costly. The first Jurassic World set cost US$6 million, and subsequent installations cost US$5 million. Nevertheless, the payback can be lucrative. The gross profit margin for a travelling set is around 85%, while that for a permanent exhibition is around 60%. The Jurassic World exhibition recorded a net profit of $3.3 million for the period between April and December 2016.

      “These exhibits are evergreen and remain successful long after the movie run in theatres,” says Al Lieberman, executive director of the entertainment, media and technology programme at New York University’s Stern School of Business. “In some ways, it is the reason for the continuing success of Madame Tussaud’s wax collection of movie, music and television stars.”

      CIMB projects Cityneon’s earnings to be $15.5 million this year and $22.8 million in 2018 – up substantially from $6.7 million in FY2016. The new projections are based on higher revenue contributions from the Jurassic World IP, additional financing costs for bank borrowings, higher capital expenditure for new sets and a stronger oder book from Cityneon’s other businesses. The brokerage has a “buy” call and a price target of $1.40.

      UOB Key Hian, too, has a “buy” call but a more bullish price target $1.50. “We raise our 2018 to 2019 net profit estimates by 12.2% and 7.5% respectively as we account for the new Jurassic World exhibit,” the brokerage says. “We have removed our dividend forecast as the group focuses on expansion. The stock now trades at a bargin of 10.1 times FY2018 forward earnings versus its peers’ average of 15.4 times FY2018 forward earnings, with a superior ROE.”

      The Story Behind Cityneon’s Notable Success
      The Story Behind Cityneon’s Notable Success

      When Victory Hill Exhibitions (wholly-owned Subsidiary of Cityneon Holdings) launched its first Avengers S.T.A.T.I.0.N in New York, its chief executive officer Ron Tan feared that the company was simply not cut out for the job. “I nearly lost everything in our first exhibition in New York. I totally underestimated the scale of this project,” he shares. “I had only three full-time staff and over a hundred part-time contractors. And we were going to transform 20,000 sq ft of space by ourselves.”

      Three years after that first exhibition, Tan just smiles at the memory and all the hardships. “Marvel came by seventeen times and didn’t allow us to open at first. I guess we didn’t look like we can deliver what we said we will deliver then” he says.

      After Cityneon Holdings acquired Victory Hill Exhibitions, it transformed Cityneon into a $250 million favorite at the Singapore Stock Exchange. “The new business created a brand new dimension for Cityneon. Look at Avengers S.T.A.T.l.O.N.,” Tan says. “There is only one brand in the whole world. Media companies want content; they want real high end content. We are a content company, and when we entered Singapore we had zero execution risk. Because of our products, we don’t really compete for a share of the consumers’ wallet.”

      Reinventing a legacy business

      Cityneon started out as a family-run supplier of electrical appliances in 1956. Within a few years of its inception, the company expanded its business to include the design and installation of shop displays and retail fronts. This marked the start of its journey to transforming customer touch points into holistic brand experiences, culminating in the incorporation of Cityneon Displays and Construction.

      By the early 70s, the group clinched a partnership with the Australian Trade Commission to erect booths and provide logistical support for their “Made in Australia” marquis exhibition – the first of its kind to be hosted in Singapore. It proved to be the turning point for the company, as it enabled Cityneon to showcase its creative prowess at an international stage, thus opening doors to new frontiers.

      Today, the company is known as Cityneon Holdings Limited – a full service ideas agency specialising in transforming customer and brand experiences, encompassing four independent yet integrated business divisions. These divisions are Interior Architecture, Experiential Environments, Events and Exhibitions.

      Perfecting the craft

      The group has made its name building theme parks across the Asia Pacific and constructing expo pavilions in several parts of the Middle East.

      According to Tan, the group was involved by being one of the agencies appointed in creating the aesthetics of the major theme parks. Tan is also proud of their office in Bahrain which specializes in expo pavilions. This office, Tan proudly shares, has never failed to deliver a profit. The company also has projects in Oman and Qatar.

      These pavilions are pretty exciting, and they’re all government-run projects. There are big expos happening in 2020 in Dubai, and we’re really looking forward to that,” the CEO notes.

      Apart from working with industry giants, the group is also focusing a lot of its energy and creativity on interior architecture. “We have a big project with the Brunei Palace for the interior design of one of their palaces. We also have a couple of big projects in Vietnam; we’re working with international hotel chains such as Sheraton and we also worked with RWS Singapore. We are in charge of the interiors of their hotels there,” Tan notes.

      Aside from major hotels, the group also handles logistics for sports events. It has long been a mainstay at Formula 1 in Singapore, and it has also worked for locally­ held international events such as the Asian Games, Youth Olympics, and the Southeast Asian Games. Cityneon Holdings Limited also handled the Youth Olympics in Nanjing.

      “These are the five business segments of Cityneon today,” Tan says, in reference to the aforementioned projects. “These are what we call the four traditional businesses. We also have what we call new frontiers, such as the intellectual property businesses. This was born from our long engagement with major studios such as Marvel and Hasbro. Those businesses need a lot of support from the old businesses. There’s a lot of the old and new coming together. That chemistry allows us to propel this new business to where it is today,” Tan notes.

      Victory Hill Exhibitions (VHE)

      In 2015, Cityneon acquired Victory Hill Exhibitions, a widely successful immersive attractions company that focuses on delivering visual-appealing, engaging, educational and interactive “ready-to­-showcase” exhibitions, designed to wow viewers’ senses. Both Cityneon and Victory Hill Exhibitions are recognized as leaders in their respective industries.

      “Intellectual property for the Avengers S.T.A.T.I.0.N. belongs to us until 2024. We produced everything from scratch, and we launched our first exhibition in New York. From there we went to Seoul, then to Paris, Las Vegas, Singapore, Beijing and Taipei,” Tan says. Victory Hill Exhibitions (VHE) has also opened an Avengers S.T.A.T.I.0.N. recently, just within the month of May 2017. They are also looking to open an Avengers S.T.A.T.I.0.N. in far west of Europe next year.

      While other media companies despair over viewers’ increasingly shorter attention spans, Tan believes that Cityneon’s strength lies precisely in the experience that they offer to their clients.

      “We are not an exhibition company,” he stresses. “Nobody pays to enter an exhibition; they pay for the experience. The whole Avengers S.T.A.T.I.0.N. is about experience. You are part of a world which is under attack. It is the experience that matters.”

      Staying ahead of the pack

      “In the space of a year, the company has grown over ten times, transforming from a $20 million company to a $250 million company. It’s pretty amazing. Even our old shareholders are thrilled,” Tan shares.

      Cityneon’s transformation has allowed it to explore new ground and leave its former competitors behind. “We used to put in a tender for jobs, then we wait, then we pray. But those business models don’t work anymore. Any project that requires a tender results in a price competition. At the end of the day, no one wins,” Tan says.

      When Tan came to the helm, he realized that the only way to move forward was to manage the company’s ballooning overhead costs. He was determined to cut them.

      “We are in an economy that is quite tight. This is the reason why we decided to cut our overhead costs. When I first came into this company our overhead costs were $25 million. It went down to about $19 million; now we have cut it to $15 million. This allowed us to pick and choose projects with higher margins. I’ve never been a fan of tendering for projects,” he notes.

      The secret to success

      Tan knows that Cityneon’s success relies on the strength of its products. While popularity is beyond the company’s control, the fact that it is backed by two of the world’s best studios puts them at an advantage. To ensure profitability and sustainability, the company only selects movies which have grossed over $1 billion worldwide and have guaranteed sequels. For Cityneon, product is king, and their projects speak for their triumph as a brand.

      Cityneon’s success was recognized this year at the Singapore Business Review Awards. In a gala night held at the Conrad Centennial Singapore last June 08, Cityneon Holdings won a National Business Award in the Diversified Services category for their execution of the project “Sultanate of Oman National Pavilion at Expo Milano 2015”.

      Their subsidiary Victory Hill Exhibitions dominated the Media and Entertainment category at the International Business Awards . They were lauded for their immersive attraction exhibition, “Avengers S.T.A.T.I.0.N.’ that boasts of its visual appeal, educational content and entertainment value. This is Victory Hill Exhibitions’ first International Business Award.

      Cityneon’s Pavilion for Qatar Wins Gold Award at Expo Astana 2017 Video Play Button
      Cityneon’s Pavilion for Qatar Wins Gold Award at Expo Astana 2017

      The Board of Directors (“Board”) of Cityneon Holdings Limited (the “Company”, and together with its subsidiaries, the “Group”) is pleased to announce that the Qatar Pavilion, designed and built by one of its subsidiary company has won the prestigious Gold Award for Best Exhibition Design in the category for medium sized pavilions at the EXPO Astana 2017 in Kazakhstan. The Qatar Pavilion also won the People’s Choice award in the Exhibitor Magazine Awards 2017 and an Honourable Mention in the Best Exterior Design category. The Pavilion was visited by approximately 550,000 visitors over a period of 3 months from 10 June 2017 to 10 September 2017. The Company will continue to expand its full suite of “Design & Build” services for the upcoming 2020 World Expo in Dubai, themed: “Connecting Minds, Creating the Future”.

      Cityneon Owns Jurassic World Exhibition Video Play Button
      Cityneon Owns Jurassic World Exhibition

      Getting up close and personal with the dinosaurs of Jurassic World is now closer to home.

      The major spectacle, inspired by the Hollywood blockbuster Jurassic Park franchise, now belongs to Cityneon Holdings, a creator of innovative and interactive exhibitions in Singapore.

      The mainboard-listed company has acquired full global rights to Jur­assic World Exhibition when it entered into a sale and purchase agreement to acquire all of JP Exhibitions LLC for US$25 million.

      The move allows Cityneon to make full use of the exhibition’s intellectual property (IP) rights in partner­ship with global movie titan Universal Studios, it announced in a Singapore Exchange filing on Wednesday evening.

      Jurassic World: The Exhibition is a licensed spin-off from the blockbuster movie Jurassic World, and it brings dinosaurs to life through life-size animatronic and com­puter-generated imagery (CGI) ef­fects.

      The latest purchase is Cityneon’s third IP acquisition and association with a blockbuster movie franchise. The first two were Disney’s Marvel Avengers S.T.A.T.I.0.N. and Hasbro’s Transformers Autobot Alliance.

      The Jurassic World Exhibition ac­quisition also came in the wake of Lucrum 1 Investment’s procurement of 52.5 per cent of Cityneon shares from its previous major shareholder for about US$85 million in July.

      It made Lucrum 1, a consortium led by executive chairman and group CEO of Cityneon Ron Tan, the group’s largest shareholder.

      With this latest acquisition, Cityneon is able to bring a multi-sens­ory dinosaur experience to “even more markets around Asia and the rest of the world”, Mr Tan said.

      He said Cityneon has always “sought to engage audiences with rich, hands-on experiences that resonate with their interests and aspira­tions”.

      “With Jurassic World: The Exhibition, we affirm once again our com­mitment to offer all our visitors a stir­ring, unforgettable, interactive experi­ence,” he said, adding that the group will begin to construct a second im­mersive experience set immediately.

      Vice-president of live entertainment at Universal Brand Development Carol Nygren said: “With the continued global strength of the Jurassic World brand, we’re devoted to bringing the exhibition to fans worldwide and seeing their excitement to be immersed in the world of Jurassic dino­saurs.”

      Tom Zaller, manager of JP Exhibi­tions and president of Imagine Exhibitions, added: “This new relationship with Cityneon offers a great promise for all parties involved; Cityneon un­derstands the industry and has the ability to expand on the incredible success of the exhibition.”

      Jurassic World: The Exhibition was developed in close collaboration with renowned palaeontologist Jack Horner, who served as the adviser on Jurassic World, the movie.

      The exhibition is imbued with in­teractive educational elements, in­spired by the real-world science of di­nosaur DNA that allowed Jurassic World to come to life. Visitors will ex­plore a towering brachiosaurus, come face-to-face with a velociraptor, and get a rare up-close look at the most vi­cious dinosaur of them all, the tyran­nosaurus rex.

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      Cityneon Acquires Global Rights to Jurassic World Exhibitions, Partners with Universal Video Play Button
      Cityneon Acquires Global Rights to Jurassic World Exhibitions, Partners with Universal

      Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”), has entered into a sale and purchase agreement to acquire 100% of JP Exhibitions, LLC (“JPE”) for US$25 million (approximately S$33.8 million), securing Cityneon the ability exploit the intellectual property rights with Jurassic World: The Exhibition, a licensed spin-off from the blockbuster movie Jurassic World in partnership with global movie titan, Universal Studios Licensing, LLC (“Universal Studios”).

      Jurassic World — The Exhibition is Cityneon’s third intellectual property acquisition and association with a blockbuster movie franchise. It follows Disney’s Marvel Avengers S.T.A.T.I.O.N., which was successfully launched worldwide in 7 cities across 3 continents (New York, Seoul, Paris, Las Vegas, Singapore, Beijing and Taipei), and Hasbro’s Transformers Autobot Alliance, scheduled to be premiered in mainland China at the end of 2017.

      The acquisition comes right after Lucrum 1 Investment Limited, a consortium led by Mr. Ron Tan, Executive Chairman & Grop CEO of Cityneon, procured the 52.5% shares from its previous major shareholder for about US$85 million (approximately S$115.2 million) in July 2017. Lucrum 1 Investment Limited now owns approximately 70% of Cityneon Holdings as the Group’s largest shareholder.

      With this latest acquisition, Cityneon brings a multi-sensory dinosaur experience to a wide audience across continents. ““We are thrilled to be part of Universal Studio’s Jurassic World franchise, and we can’t wait to bring this immersive attraction to even more markets, around Asia and the rest of the world,” said Mr Ron Tan, Executive Chairman & Group CEO of Cityneon. “To enable Jurassic World – The Exhibition to reach even more people, we will begin to construct a second immersive experience set immediately.

      “Cityneon has always sought to engage audiences with rich, hands-on experiences that resonate with their interests and aspirations,” added Mr Tan. “With Jurassic World – The Exhibition, we affirm once again our commmitment to offering all our visitors a stirring, unforgettable, interactive experience.”

      “With the continued global strength of the Jurassic World brand, we’re devoted to bringing The Exhibition to fans worldwide and seeing their excitement to be immersed in the world of Jurassic dinosaurs,” said Caroll Nygren, Vice President of Live Entertainment at Universal Brand Development. “We are looking forward to the continued collaboration on The Exhibition.”

      Tom Zaller, Manager of JP Exhhibitions and President of Imagine Exhibition said: “I am very proud of what we have created with Jurassic World: The Exhibition as well as the amazing success to date. This new relationship with Cityneon offers a great promise for all parties involved; Cityneon understands the industry and has the ability to expand on the incredible success of The Exhibition.”

      Featuring the closest simulation of dinosaurs ever created, The Exhibition was developed in close collaboration with renowned palaeontologist Jack Horner, who served as Paleontological Advisor on Jurassic World. Thhe Exhibition is infused with interactive educational elements—inspired by the real-world science of dinosaur DNA that allowed Jurassic World to come to life. Visitors will travel to Isla Nublar as VIP guests to explore a towering Brachiosaurus, come face-to-face with a Velociraptor, and get a rare up-close look at the most vicious dinosaur of them all, Tyrannosaurus Rex.

      Since 2015, Jurassic World has awed audiences worldwide with its towering vision of prehistoric titans recreated by modern genetic science, becoming the 3rd highest-grossing film in cinema history with over USS$1.6 billion in receipts. Its success has even spurred the creation of a sequel — Jurassic World: Fallen Kingdom slated for release in 2018.

      In Jurassic World — The Exhibition, visitors are promised the chance to turn the reel into the real, and get closer to these great beasts than never before. Presented as a VIP journey to Isla Nublar, the island of dinosaurs from the Jurassic World movie, visitors will get to encounter a wide range of dinosaurs, see places and props from the movie, and learn about the real science behind dinosaurs and palaeontology.

      Since its launch in 2016, Jurassic World – The Exhibition has toured and experienced impressive successes in Melbourne, Australia, and Philadelphia, USA, where the exhibition has seen about 850,000 visitors through its doors in barely a year. It is expected to welcome its millionth visitors in Chicago, USA where it is now based, from May 26, 2017 to January 7, 2018.

      Cityneon Makes Third IP Acquisition with Rights to Jurassic World: The Exhibition Video Play Button
      Cityneon Makes Third IP Acquisition with Rights to Jurassic World: The Exhibition

      Event and exhibition services provider Cityneon Holdings is making its third intellectual property (IP) acquisition by purchasing a 100% stake in JP Exhibitions from its owners for US$25 million ($34 million).

      This will grant the company IP rights to Jurassic World: The Exhibition – a licensed spin-off from the blockbuster movie, Jurassic World – in partnership with Universal Studios Licensing.

      JP Exhibitions secured the rights to Jurassic World: The Exhibition through a global licence between Imagine Exhibitions and Universal Licensing, and has been touring the exhibition since 2016.

      The exhibition is expected to hit the 1 million visitor milestone in Chicago, US, where it is currently based until Jan 7 next year.

      In a press release on Wednesday, Cityneon says the acquisition, which it intends to fund with existing cash and bank borrowings, also marks the group’s third time being associated a blockbuster movie franchise.

      Previously, the company acquired the IP rights to Disney’s Marvel Avengers S.T.A.T.I.O.N. and launched the attraction in seven cities across three continents. It also owns the rights to Hasbro’s Transformers Autobot Alliance, which is scheduled to be premiered in mainland China in end 2017.

      “We are thrilled to be part of Universal Studio’s Jurassic World franchise, and we can’t wait to bring this immersive attraction to even more markets, around Asia and the rest of the world,” says Ron Tan, executive chairman and group CEO of Cityneon.

      “To enable Jurassic World – The Exhibition to reach even more people, we will begin to construct a second immersive experience set immediately,” he adds.

      Shares in Cityneon closed 3 cents higher at $1.01 on Wednesday.

      Cityneon Appoints Welby Altidor, Former Cirque du Soleil’s Executive Creative Director of Creatives as Group Chief Creative Officer Video Play Button
      Cityneon Appoints Welby Altidor, Former Cirque du Soleil’s Executive Creative Director of Creatives as Group Chief Creative Officer

      Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”), is pleased to announce the appointment of Welby Altidor, former Executive Creative Director of Creations at Cirquee du Soleil.

      Altidor is poised to work his inventive prowess for Cityneon by joining the Singapore-listed company as its Group Chief Creative Officer.

      Cityneon is an agency that transforms customer and brand experiences, made up of five business divisions – Interior Architecture, Experiential Environments, Events, Exhibitions and Intellectual Property Rights (“IPR”). Its wholly-owned subsidiary, Victory y Hill Exhibitions, is best known for creating the highly-acclaimed Marvel Avengers S.T.A.T.I.O.N.

      Altidor’s appointment comes right after Lucrum 1 Investments Ltd, a consortium led by Mr Ron Tan, Executive Director and Group CEO of Cityneon, procured the acquisition of 52.51% shares held by Cityneon’s previous majority shareholder for S$115,612,731 (approximately US$84 million) in July 2017. Lucrum 1 Investments Ltd now owns approximately 68.86% of Cityneon and is its largest shareholder.

      Amongst the many candidates, Cityneon chose to work with Altidor based on his creative acumen and business intuitions honed during his 16 years with Cirque du Soleil.

      Welby began his career as a talent scout for Cirque du Soleil, becoming the youngest Casting Director in the company’s history, working on over 15 productions. As Executive Creative Director, Altidor oversaw and influenced several shows including LUZIA and Michael Jackson ONE, an award-winning hit that is in its fourth year of residence at Mandalay Bay Resort and Casino in Las Vegas (MGM). Altidor has collaborated with a roster of luminaries, including Jamie King, Billy Crystal, Alicia Keys, Russell Simmons and The Michael Jackson Estate. As one of the founders of C:LAB, the creative laboratory of The Cirque du Soleil Group, Altidor left his creative mark on the innovative entertainment company.

      Due to his success with Cirque du Soleil, Altidor is also a sought-after speaker, with clients including Fortune 100 companies like Nike, Sephora and SAP. His first book, “Creative Courage: Leveraging Imagination, Collaboration and Innovation to Create Success Beyond Your Wildest Dreams” will be published internationally by Wiley in Fall 2017.

      Cityneon, now with Altidor helming the Creative Team, aims to use his skills to spearhead and transform the Group’s previous creative projects, as well as design and execute new projects and business ventures. As an expert creator of live experiences, Altidor’s appointment is in line with Cityneon’s vision of creating experiences that transcend tradition to wow and move audiences beyond their expectations.

      “I am thrilled to have Welby joined the Cityneon family. I’ve mentioned in public many times about my enthusiastic admiration of Cirque du Soleil and how they are the inspiration behind where we are today. To have Welby, a 16-year creative veteran of the organization I admire, now helming our creative team, makes me confident that Cityneon will stand to benefit from his vast know-how with creating extraordinary live experiences, recruiting outstanding talents to execute stunning artistic creations, to help us excel and exceed our current product offerings,” says Mr Ron Tan, Executive Director and Group CEO of Cityneon.

      Altidor is excited to join the Cityneon team. “Cityneon is ready to launch the next wave of memorable, engaging and ground-breaking entertainment experiences for audiences all over the world. It’s an honour to join Ron and the team to create with impact!” says Altidor.

      Altidor will be based in Las Vegas, where Cityneon will establish another presence in addition to the existing creative office in Los Angeles.

      According to Ron Tan, Altidor’s appointment will continue to develop Cityneon’s story-telling culture – “working with international movie studios and global partners to deliver unique experiences to audiences around the world.”

      Directors’ Responsibility Statement

      The directors of the Company (including those who have delegated detailed supervision of this press release) jointly and severally accept full responsibility for the accuracy of the information given in this press release and confirm after making all reasonable enquiries that, to the best of their knowledge and belief, the facts stated and opinions expressed in this press release are fair and accurate and have been arrived at after due and careful consideration and the directors of the Company are not aware of any facts the omission of which would make any statement in this press release misleading.

      Where information in this press release has been extracted or reproduced from published or otherwise publicly available sources or obtained from a named source, the sole responsibility of the directors of the Company has been to ensure through reasonable enquiries that such information has been accurately and correctly extracted from those sources and/or reproduced in this press release in its proper form and context.

      Cityneon wins SBR International and National Awards
      Cityneon wins SBR International and National Awards

      • Best International Award-Media & Entertainment for Avengers S.T.A.T.I.O.N.
      • Best National Award – Diversified Services for Oman Pavilion

      We are pleased to announce that Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”) has won the International Business Award 2017 (“IBA2017”) in Media & Entertainment for its subsidiaries, Victory Hill Exhibitions (“VHE”) Avengers S.T.A.T.I.O.N. and the National Business Award 2017 (“NBA2017”) in the Diversified Services from Cityneon’s Middle East Office, Oman Pavilion. The awards gala was held at the Conrad Centennial Singapore on 8 June 2017, hosted by the Singapore Business Review magazine.

      The Singapore Business Review International Business Awards program is an initiative to recognise the contributions of international firms to overseas (Southeast Asia) economies. IBA2017 recognizes companies that have produced outstanding and innovative projects, and contributions of local firms to Southeast Asian economies. The NBA2017 is an initiative to honour exceptional local businesses in Singapore. Both nominations were evaluated by an esteemed panel from the country’s top professional firms, comprising of:

      1. Ng Jiak See, Executive Director, Head of Corporate Finance Advisory, Deloitte Singapore & Southeast Asia
      2. Choo Eng Chuan, Asean Markets Leader and Partner, International and Corporate Tax Services, Ernst & Young Solutions LLP
      3. Toh Kim Teck, Assurance Partner, Foo Kon Tan LLP
      4. Henry Tan, Managing Director, NEXIA TS

      “We are very honoured to receive both the awards today,” said Mr Ron Tan, Group CEO of Cityneon Holdings. “We wanted to build a culture of success and values-led organisation, and have invested significant time and energy in our people. I am pleased to see our teams being awarded recognition for their hard work and innovative efforts. Both the awards will encourage us to continue to strive for excellence.”

      Directors’ Responsibility Statement

      The directors of the Company (including those who have delegated detailed supervision of this press release) jointly and severally accept full responsibility for the accuracy of the information given in this press release and confirm after making all reasonable enquiries that, to the best of their knowledge and belief, the facts stated and opinions expressed in this press release are fair and accurate and have been arrived at after due and careful consideration and the directors of the Company are not aware of any facts the omission of which would make any statement in this press release misleading.

      Where information in this press release has been extracted or reproduced from published or otherwise publicly available sources or obtained from a named source, the sole responsibility of the directors of the Company has been to ensure through reasonable enquiries that such information has been accurately and correctly extracted from those sources and/or reproduced in this press release in its proper form and context.

      Cityneon Becomes a Constituent Stock of the MSCI Global Micro Cap Indexes
      Cityneon Becomes a Constituent Stock of the MSCI Global Micro Cap Indexes

      Mainboard-listed Cityneon Holdings Limited (SGX:5HJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”), is pleased to announce that the Company is included by Morgan Stanley Capital International (“MSCI”) as a constituent of the MSCI Global Micro Cap Indexes – Singapore Index1 on 15 May 2017.

      The inclusion by MSCI has fully demonstrated the great confidence of institutional investors in Cityneon as a leading preeminent ideas agency specialising in remoulding customer and brand experiences thorugh its Intellectual Property Rights, Interior Architecture, Events, Exhibitions and Theme park business divisions. Cityneon is dedicated to grasp the opportunities in the Global market, to propel the Group’s long-term growth, and eventually maximize shareholders’ return.

      The MSCI Global Microcap Index – Singapore is on of the widely used international equity benchmarks by institutional investors, providing global equity indices and benchmark related products and services to investors worldwide. Companies included as MSCI constituents exhibit high growth potential. We believe that the inclusion to the MSCI will foster Cityneon’s shareholder diversification, and thus further enhance the circulation of our stock and broaden our shareholder base.

      Mr. Ron Tan, Group CEO of Cityneon Holdings, said, “The inclusion of Cityneon in MSCI is a recognition of the Company’s performance in the market capitalization, trading volume and liquidity. It also reflects investors’ confidence in the Company. This will further enable us to expand our foothold in the industry, as well as maximise the returns to investors and shareholders.”

      Directors’ Responsibility Statement

      The directors of the Company (including those who have delegated detailed supervision of this press release) jointly and severally accept full responsibility for the accuracy of the information given in this press release and confirm after making all reasonable enquiries that, to the best of their knowledge and belief, the facts stated and opinions expressed in this press release are fair and accurate and have been arrived at after due and careful consideration and the directors of the Company are not aware of any facts the omission of which would make any statement in this press release misleading.

      Where information in this press release has been extracted or reproduced from published or otherwise publicly available sources or obtained from a named source, the sole responsibility of the directors of the Company has been to ensure through reasonable enquiries that such information has been accurately and correctly extracted from those sources and/or reproduced in this press release in its proper form and context.

      1https://www.msci.com/eqb/gimi/stdindex/MSCI_May17_MicroPublicList.pdf

      How 3 Men with an Idea Got Disney to Believe in Them Video Play Button
      How 3 Men with an Idea Got Disney to Believe in Them

      Sure, it’s a tough job being a member of The Avengers, fending off super-villains hell-bent on taking over the world and destroying major cities while they’re at it.

      But have you ever tried putting on an exhibition about The Avengers in New York?

      “It was a nightmare,” recounts Cityneon chief executive Ron Tan, the veritable superhero who has indeed pulled off such a feat and lived to tell the tale. “Everything that could go wrong, did go wrong.”

      Mr Tan, 46, is the man behind Marvel’s Avengers Station, a high-tech interactive exhibition where fans of the movie franchise can learn more about the characters’ back stories, view film props and costumes and even undergo physical tests to see if they can become one of The Avengers too.

      The exhibition, which recently ended its run in Singapore, first debuted in New York in 2013, and has since travelled to Seoul, Paris and Las Vegas. It is set to open in China, Taiwan and Australia later this year.

      Avengers Station has attracted hundreds of thousands of visitors across the world with the backing of Marvel, which is owned by global behemoth Disney.

      NIGHTMARE PROJECT

      “We took up 50,000 sq ft of space in Valencia, California, to build the exhibition, which was going to debut in New York. We built everything ourselves. It was a nightmare because we’d never built anything of this scale before. We made a lot of mistakes, a lot of U-turns, blew the budget and couldn’t open on time.” MR RON TAN, Cityneon chief executive, on how everything that could go wrong, did go wrong when he and his colleagues tried to build the first The Avengers Station.

      And it all began with Mr Tan and two friends, who dreamed up the idea for The Avengers Station in Singapore in 2011. His inspiration, he said, was Cirque du Soleil.

      “In 2008, I picked up a book about Cirque du Soleil and (read about) how its founder, Guy Laliberte, transformed the whole circus industry,” he said.

      “He was the first person to put on a human-only circus. People thought he was crazy for not including any animals in his circus. Instead, he used music and stories, on which each show was based. What he did was amazing – Cirque du Soleil, in its heyday, had up to 12 installations along the Las Vegas strip alone at any one time.”

      Mr Tan wanted to do something similar in the exhibition business, by tapping the intellectual property and brand cache of a global franchise and conjuring up an immersive live experience for fans.

      “And so, like Cirque du Soleil, we started with a script. When you visit The Avengers Station, you are a recruit. You are told: ‘The world is under attack. Are you ready to defend Earth alongside The Avengers?’ ” he said.

      “You are given a recruit card. But in order to join the team of superheroes, you have to learn more about your partners. So at every station, you learn why Bruce Banner turns into the Incredible Hulk when he’s angry, why Captain America could be frozen for so many years, and so on. Then you take tests and once you pass the tests, you are welcomed as a member of The Avengers family and you can buy a membership card.”

      He and his friends thought they had come up with a brilliant idea. There was only one small catch – they did not actually know anyone at Marvel or its parent company Disney, to give them the rights to make their idea come to life.

      But no matter – through sheer determination and “six degrees of connections”, they got to the right people and made their big pitch. Long story short, Marvel and Disney liked the idea and gave them a shot.

      “It was a blessing. Imagine – this giant corporation gave us the right to represent one of their brands. The guy who signed that contract could have lost his job if something went wrong. At the time, our company was so small. In fact, we didn’t even have a company. There were three of us and an idea,” Mr Tan recalled.

      The three officially formed a company, Victory Hill Exhibitions (VHE), once they got the formal contract. And then came the hard part. “We took up 50,000 sq ft of space in Valencia, California, to build the exhibition, which was going to debut in New York. We built everything ourselves. It was a nightmare because we’d never built anything of this scale before. We made a lot of mistakes, a lot of U-turns, blew the budget and couldn’t open on time.”

      Executives from Marvel and Disney checked in on the project 17 times before it opened, to make sure everything was up to their standards.

      “When we finally opened I thought the nightmare was over but I was wrong. Screens were not working, interactive exhibits were not working, and so on. I was here in Singapore and had to handle these technical issues that I didn’t know how to handle. It was a lot of firefighting. We just didn’t have the infrastructure to deal with all the issues.”

      Still, the exhibition was deemed a big success overall and received rave reviews, including from comic-book writer and former Marvel Comics chairman Stan Lee. It was set to go places.

      In late 2014, Mr Tan was introduced to Cityneon and about a year later, the Singapore-listed firm bought over VHE.

      Some entrepreneurs may baulk at the idea of selling a company just four years after its founding but Mr Tan said the confluence of opportunities was too hard to resist.

      “We were talking to Hasbro at that point in time and Hasbro holds the intellectual property rights to Transformers. They liked what we had done with The Avengers, and so the opportunity was there for us to do something with Transformers. To make it happen, we needed more money,” he said.

      “We were approached at the same time by a company that wanted to take The Avengers experience to Las Vegas, and that deal required a capital investment. That opportunity couldn’t wait for me. Finally, I also saw an opportunity there because Cityneon is the kind of company that should be building Avengers Station sets.”

      The takeover has worked out for all parties. Cityneon has since grown its market capitalisation from less than $20 million in 2014 to over $200 million today. And VHE has the tools and funds it needs to execute its events at the scale needed.

      “Now, we have the infrastructure, systems and money to grow. Now, I have a chief technology officer to handle any technical issues that crop up. I don’t get a single call now about tech,” Mr Tan said, laughing.

      Cityneon’s previous managing director Ko Chee Wah retired in July last year, and Mr Tan was appointed group chief executive officer in January.

      He is excited about the journey ahead, even as the firm is facing some challenges. Given the uncertain economic climate, it is streamlining and is cutting 50 staff across Asia, as part of efforts to slash operating expenses by $4 million this year. After the cuts, the firm will have about 200 staff globally.

      With rights to The Avengers and Transformers, Cityneon now has two of the world’s largest pop culture icons under its belt.

      “We are looking at acquiring a third intellectual property. We have two criteria that we set – the movie should perform above US$1 billion (S$1.4 billion) globally so that we know there’s a global demand. And it should have sequels so that there’s sustainable demand,” Mr Tan said.

      The options are limited. There are fewer than 20 films that meet those criteria, and movies from The Avengers and Transformers stables make up 10 of them.

      The firm, which built Universal Studios Singapore, is also making strong headway in its theme-park business, and is focusing on clinching more theme-park construction projects in North Asia. Again, the focus here is on theme parks backed by an international brand, Mr Tan said.

      Despite the economic climate, the path ahead still looks very exciting, he said. “From where we were at VHE, to where we are right now, it’s been a huge leap. At Cityneon, we are still a very small company. We are a growth company.”

       

      Source: The Straits Times © SPH Media Limited. Permission required for reproduction. 

      On the Shoulders of Giants Video Play Button
      On the Shoulders of Giants

      It was a marriage made in superhero heaven when Cityneon acquired Victory Hill Exhibitions (VHE) in September 2015.

      Along with the union came the rights to use the Avengers STATION and The Transformers Experience franchise to open exhibits that immerse audiences in the world of Marvel Comics and the Autobots until 2024 and 2023 respectively.

      And securing the two intellectual property (IP) rights has propelled Cityneon warp-speed ahead of local competitors Pico Art and Kingsmen Creatives.

      Since Cityneon morphed into a creator of innovative and interactive exhibitions, “we consider the international experiential services company Viad Corp our main and immediate rival”, its group chief executive officer Ron Tan tells The Business Times.

      Viad Corp, an international experiential events company, is behind a touring Harry Potter exhibition and the Avatar: Discover Pandora, which features state-of-the-art audiovisual and interactive experiences.

      With the acquisition of VHE, Cityneon has been an outstanding performer in Singapore’s stock market over the nine months since September 2015, with shares soaring by 382 per cent in price from S$0.175 to S$0.845.

      Mr Tan assumed Cityneon’s lead role on Jan 1. He is the co-founder of VHE, which was purchased by Cityneon through a cash-and-stock deal worth over S$20 million that September, adding a new segment – intellectual property (IP) rights – to Cityneon’s stable of four traditional businesses: thematic; exhibitions and logistics; events and sports; and interior architecture.

      Mr Tan, who now oversees the overall operations of the company and its subsidiaries, says: “We want to be the largest in the industry. I feel that although Cityneon is a comparatively small company, it still has a very strong institutional business, strong track record and cash flow.”

      Established in 1956 as a supplier of electrical appliances, Cityneon has transformed itself into an ideas agency, specialising in remoulding customer and brand experiences through its interior architecture, experiential events and exhibitions business divisions.

      Cityneon was listed on the mainboard of the Singapore Exchange (SGX) in 2005, and has a current market capitalisation of S$231 million.

      Bursa Malaysia-listed Star Media Group owns 52.5 per cent of the company, while Mr Tan is its single largest individual shareholder with a 16.4 per cent stake.

      In April last year, Cityneon placed out 40 million new and vendor shares to China-based strategic investor China Media Capital (CMC) and other institutional and financial investors, raising net proceeds of S$10.6 million.

      Alliance

      CMC, a media and entertainment investment group founded by Chinese tycoon Rui Gangli, has a fund size of US$1.6 billion (S$2.2 billion). Its portfolio includes Star China, TVB, Oriental DreamWorks and Hong Kong-listed IMAX China.

      This alliance enables VHE to leverage CMC’s government and industry contacts to expand in China, and allows the company to deepen its relationships with studios through CMC’s existing partnerships with Disney, Warner Brothers, and 21st Century Fox.

      It also caused a spike in volume during early trading on the 15th of the same month , which led SGX to issue a query to the company. About 8.1 million shares were traded in the morning itself, compared to the counter’s daily traded volume of 2.1 million shares the day before.

      Mr Tan attributed the April spike to the positive spin created through CMC’s tie-up.

      But in the first week of last month came another spike in trading, resulting in yet another query from SGX. Shares of Cityneon gained 5.5 cents, or 5.5 per cent, to S$1.06 on stronger-than-usual volume over the last five trading days, then data from S&P Capital IQ showed.

      Mr Tan cites positive research reports as reason for the high trading volume as the company has no other explanation for the large gain in its shares.

      He adds that the outlook is bright, given the strong pipeline of movies for both the Avengers and Transformers franchises and that Cityneon expects to reap the full benefits of the VHE acquisition in its earnings from this year. “We’ve since brought our exhibitions to New York, Korea, Paris, Las Vegas and Singapore and in the future, we have our sights set on Taiwan, Australia and China,” Mr Tan says.

      The Avengers STATION is a narrative-driven, walk-through exhibit set within a high-tech environment. Providing a multi-sensory, immersive experience, and featuring original sets, props, as well as costumes, the exhibit takes participants deep into the world of the Marvel characters and the science behind the superheroes.

      There are currently two permanent sets in Las Vegas and four travelling exhibits.

      With two IP rights already in its pocket, Cityneon is looking at acquiring a third IP this year.

      “We want to be able to choose who we work with. The criteria are firstly, the movie must perform above US$1 billion (S$1.44 billion). There are only 27 movies grossing above that amount. Secondly, the movie must have sequels. Marvel has plans for sequels right up to 2022 and Transformers up to eight sequels,” Mr Tan says, but declines to say which IP Cityneon has set its sights on.

      “Singapore rode on the shoulders of giants to get where it is today. Cityneon is a small company. Like Singapore, it wants to ride on the shoulders of giants to grow to be successful in the experiential exhibition industry,” Mr Tan says.

      “Today, with technology and the speed of information at our fingertips, the millennials have the attention span of a mosquito. They no longer want to spend money to visit a static exhibition. Therefore, our shows are immersive attractions where visitors get drawn deep into the world of The Avengers and explore the origins of their favourite Marvel superheroes,” he says.

      All about the experience

      Mr Tan recalls a five-year-old boy in Singapore who was “inducted” as a recruit upon entry, went through the examinations and after completing the various interactive segments, “graduated” as an active STATION agent.

      “To this day, he still carries the badge that identifies him as an agent. Our shows are successful if the audience walks away thinking like this kid. It’s all about the experience, and our goal is to create different experiences for different people,” he says.

      Mr Tan says Cityneon will not be resting on its laurels.

      “It is a marathon we are running. We are but at the cusp of the game. Perhaps the distance we have run is merely the first 5km. We still have 37km more to run before we complete the marathon. Who’s to say we won’t be signing up for another few marathons?” 

      Source: The Business Times © SPH Media Limited. Permission required for reproduction. 

      Creating Exhibitions that Offer Experiences
      Creating Exhibitions that Offer Experiences

      The circus – with its acrobats, animals and Big Top – has always held a special magic for Cityneon executive director Ron Tan.

      “Over the decades, the industry has evolved, and the animals have gone. Now, it’s all about Cirque du Soleil.”

      Mr Guy Laliberte, the co-founder of Montreal-headquartered Cirque du Soleil, or “Circus of the Sun”, “was a fire-eater and stiltwalker who transformed the traditional circus show into a multi-dimensional art form by creating a myriad of experiences and sensations”, he said. “That really inspired me, and I wanted to do the same thing for the exhibition industry,” Mr Tan added.

      Mr Tan, producer of the award- winning Australian children’s TV programme Hi-5 House, co-founded Victory Hill Exhibitions (VHE) in 2012 with Mr Nicholas Cooper, four years after they met through a mutual friend. Mr Tan became the chief executive officer of the exhibition production and distribution company, and Mr Cooper, its chief creative officer.

      After a long courtship, VHE finally signed a multi-year contract in 2013 with Marvel Entertainment, a wholly-owned unit of Walt Disney Company, to develop interactive exhibitions under the Avengers S.T.A.T.I.O.N (Scientific Training And Tactical Intelligence Operative Network) brand. That contract was later extended to 2024.

      Last November, it also signed a multi-year deal – extending through 2023 – with Hasbro for the Transformers Experience franchise.

      “Today, most people have the attention span of a mosquito, and no one wants to spend money to see a static exhibition,” Mr Tan said.

      “Our show is a success if the audience walks away humming one of the tunes, or with a memory of a scene playing in the back of their minds. It’s all about the experience, and VHE’s goal is to create different experiences for different people,” he added.

      AVENGERS & AUTOBOTS

      The company held its Marvel exhibition, featuring Captain America, the Hulk, Iron Man, Thor and Black Widow, in Paris between April and September this year. In June, it opened a permanent Marvel exhibition in the Treasure Island Hotel & Casino, located on the world-famous Las Vegas Strip.

      VHE will unveil The Avengers in Singapore later this month, with the interactive exhibition taking up 20,000 sq ft at the Science Centre. Similar Marvel installations will be rolled out in Taiwan next June, and in Australia next December.

      It will also launch the Transformers exhibition, using revolutionary technologies such as 3D, robotics and multimedia, in Las Vegas and China next year.

      Mr Tan, a Bachelor of Science graduate from the University of Hawaii, was appointed to Cityneon’s board as executive director last November after VHE became a wholly-owned subsidiary.

      Cityneon Holdings purchased VHE through a cash-and-stock deal worth over S$20 million in September last year. The move added a new segment – Intellectual Property (IP) Rights – to its stable of four traditional businesses, comprising Interior Architecture, Events, Exhibitions and Experiential Environment.

      Established in 1956 as a supplier of electrical appliances, Cityneon has morphed into an ideas agency, specialising in remoulding customer and brand experiences through its interior architecture, experiential events and exhibitions business divisions.

      It was listed on the mainboard of the Singapore Exchange in 2005, and has a current market capitalisation of over S$220 million. Bursa Malaysia-listed Star Media Group owns 52.5 per cent of Cityneon, while Mr Tan is its single largest individual shareholder with a 16.4 per cent stake.

      Earlier this year, Cityneon placed out 40 million new and vendor shares to China-based strategic investor China Media Capital (CMC), as well as other institutional and financial investors, raising net proceeds of S$10.6 million.

      CMC, a media and entertainment investment group founded by Chinese tycoon Rui Gang Li, has a fund size of US$1.6 billion (S$2.2 billion). Its portfolio includes Star China, TVB, Oriental DreamWorks and Hong Kong-listed IMAX China.

      This alliance enables VHE to leverage on CMC’s government and industry contacts to expand in China. It also allows the company to deepen its relationships with studios through CMC’s existing partnerships with Disney, Warner Brothers, and 21st Century Fox.

      In the 2016 year-to-date, Cityneon shares have generated a total return of 183 per cent, with their value nearly tripling over the period.

      Global peers that focus on experiential exhibitions and entertainment include New York-listed Viad Corp, as well as Paragon Entertainment and Merlin Entertainments, both listed on the London Stock Exchange. Regional peers include SGX’s Kingsmen Creatives, Kosdaq-listed Sigong Tech and Pico Far East on the Hong Kong stock exchange.

      ROBUST PIPELINE

      Looking ahead, Cityneon will capitalise on alliances for future growth – whether it be partnerships with studios, key players based in local markets, or strategic shareholders like CMC, Mr Tan said.

      Cityneon’s relationships with Singapore broadcaster Mediacorp, French broadcaster TF1, South Korea’s Samsung Electronics, and Las Vegas-based billionaire businessman Phil Ruffin, will also extend its reach globally, he noted.

      And the outlook is bright, given the strong pipeline of movies for both the Avengers and Transformers franchises that extend through 2020. Cityneon expects to reap the full benefits of the VHE acquisition in its earnings from next year.

      “We are well-positioned as an extension of Walt Disney’s marketing arm,” Mr Tan said. The next step is to expand in Las Vegas. “We’re looking for installation opportunities, as we have only one there at the moment,” he added.

      VHE is also in the midst of sourcing licensing rights for the third franchise that could be launched in 2018. “We’re looking for new IP rights, seeking popular IP as well as core IP, like the Avengers and Transformers, which resonate and can stand the test of time.”

      Core IP commands a large fan base that is sustainable over multiple years.

      “Frozen – the movie – is what we consider popular IP, but the question is whether it can develop into a core IP, still generate more than US$1 billion in ticket sales many years later,” he said, referring to the musical fantasy produced by Walt Disney Animation Studios and released in November 2013.

      Frozen ranked as the highest- grossing animated film of all time, the highest-grossing film of 2013, and the best-selling film in 2014 in the United States. “If you take a few hundred artefacts and set up a travelling exhibition through Europe, the ticket revenues at each location would be massive. The question is whether you can secure the licensing rights, and not whether you can make money from such an exhibition,” Mr Tan said.

      Another key challenge is growing the talent pool. “One of the risks is whether we can create a product that will resonate with the masses, but so far, our creative team has done very well.”

      For example, the Avengers S.T.A.T.I.O.N is a narrative-driven, walk-through exhibit set within a high-tech environment. Providing a multi-sensory, immersive experience, and featuring original sets, props, as well as costumes, the exhibit takes participants deep into the world of the Marvel characters and the science behind the superheroes.

      “Obviously, there are high barriers to entry through our use of advanced technologies,” he added.

      Essentially, VHE has a four-tiered structure – the executive management or CEO at the top, followed by chief creative officer Cooper’s team, the operations group headed by chief operating officer Olivier Katz, as well as the technical team led by chief technical officer Michael Mattox, Mr Tan said.

      “We’ve built VHE as a personality-neutral organisation, and these are the four pillars that will propel the company forward.”

      FAMILY VALUES

      On the personal front, the core values that Mr Tan upholds include learning from mistakes, focusing on fundamentals, and the importance of family. He has two daughters, aged four and 19.

      “I learn a lot more from my 19-year-old than she does from me,” he admitted with a laugh. “Her innocence and enthusiasm – always wanting to save the world – embodies a pure and happy spirit, and some of that rubs off on me”.

      “It’s all about how your family influences you and how you, in turn, influence your family. That dynamics is what keeps me going.”

       

      Source: The Straits Times © SPH Media Limited. Permission required for reproduction. 

      Avengers S.T.A.T.I.O.N. Launch in Singapore to Power Up Cityneon Video Play Button
      Avengers S.T.A.T.I.O.N. Launch in Singapore to Power Up Cityneon

      Cityneon Holdings’ Victory Hill Exhibitions (VHE) is all ready for the soft launch of its Avengers S.T.A.T.I.O.N. exhibition in Singapore on Oct 28.

      “Excitement [is] building up ahead of the Singapore launch,” says UOB Kay Hian lead analyst Nicholas Leow in a Friday report. “So far, we understand the ticketing pre-sales for the Singapore event have been very strong.”

      UOB is keeping Cityneon on “buy” with a target price of $1.15, in anticipation of what is likely to be a blockbuster year ahead for the company.

      “Cityneon is well-positioned to grow as it embarks on entertaining a generation of superhero fans,” Leow says.

      In addition, Leow says the Group’s earnings could be driven by several avenues, including more exhibition sets, new intellectual property (IP) rights and penetration of new markets such as China.

      Cityneon has indicated that it will double the number of its exhibition sets from four in 2016 to eight in 2018.

      Meanwhile, the company is adding to its creative team headcount in the US, suggesting the potential for more IP rights.

      “The creative team is one of the key factors to Cityneon’s success and we think a larger team is a solid indicator of its growth plans,” Leow says.

      Apart from adding more IPs from Disney, Leow believes Cityneon could consider other IPs such as DC Comics and Star Wars.

      As at 12.26pm, Cityneon is trading 1.7% higher at 91.5 cents.

      Cityneon Riding High on Marvellous Transformation Video Play Button
      Cityneon Riding High on Marvellous Transformation

      EXCLUSIVE deals with the popular Avengers and Transformers movie franchises have propelled Cityneon Holdings to become one of the best performing Singapore stocks this year, but keeping the party going with a third franchise will hinge on whether the company can expand its pool of creative talent, according to executive director Ron Tan.

      “The third intellectual property (IP), if it happens, is more an issue of our bandwidth,” Mr Tan told The Business Times in an interview. “Internally right now I have the breadth of the company, but I don’t have enough depth. I need to build the depth of the company enough so that I don’t overstrain the company and the resources. But we’re constantly looking for growth.”

      Cityneon’s share price has more than doubled this year, from 32.5 Singapore cents at the end of 2015 to 81.5 Singapore cents at Friday’s close. DBS initiated coverage on the stock with a “buy” call in May and a target price of S$1.03. UOB Kay Hian is also recommending that investors “buy” the stock, with a target price of 85 Singapore cents.

      Fuelling that spectacular rise was the 2015 acquisition by Cityneon, which has been a provider of neon lighting, of Victory Hill Exhibitions. The acquisition brought Mr Tan into the company as a substantial shareholder and board member. But just as important, it added Victory Hill’s deals with two of the world’s most popular movie franchises.

      Victory Hill, now part of Cityneon, specialises in standalone interactive exhibitions. For example, on the Avengers sets visitors take on the role of recruits who help to save the world.

      They will be presented with challenges and play out their roles on sets based on the fictional world in the superhero movies. Visitors have to pay an entrance fee, and will have the option of spending more at obligatory gift shops and photograph stations.

      With a reputation remaining true to a movie’s branding, the company has clinched exclusive contracts to develop such exhibitions for Marvel’s Avengers and Hasbro’s Transformers. Cityneon will have two permanent sets in Las Vegas, and will build several more travelling sets to be set up in cities around the world. There is currently one Avengers set in Paris, and plans have already been announced for sets in Australia and China. DBS analyst Ling Leng Kee estimates that Cityneon could have six sets in total by the end of 2017 and eight sets by 2018.

      The business is now in a relatively sweet spot, where some of the hardest work has been done. The task of clinching franchises is out of the way. The most demanding part of the set development process, which is at the start, is over. A recent placement also raised S$11 million, and Mr Tan said he does not expect to have to raise additional capital for now.

      What is left is to reap the seeds that have been sowed. That means pushing out exhibitions around the world for current brands.

      “The first one was very, very difficult, but I think we have proven ourselves,” Mr Tan said.

      The reaping is not without risks. The partners that will do the heavy lifting for the travelling sets may have a change of heart or deliver poor quality. The business also needs its only two movie brands to remain popular for the next several years.

      “The big risk is whether the IP, Marvel for example, will be popular in the next 10 years, 15 years. We’re only as good as our partners, which are the movie studios. . . and there’s the execution risk,” Mr Tan said.

      Mr Tan is therefore selective about which movie franchises he will pursue if the company goes after its third brand. An eligible movie franchise must have made more than US$1 billion in the box office to ensure sufficient consumer interest, and there must be sequels to ensure sustainability.

      Mr Tan and his core creative team are also extremely picky about the design of their sets. When asked about his checklist of requirements, Mr Tan said the exhibits must be true to the underlying brand, be fun, be visually compelling and provide an immersive experience.

      Being able to generate quality content helps to win new business and to keep copycats at bay, Mr Tan explained. That is why he is careful about expanding too fast without having the creative capacity to manage another brand.

      There remains the question of Cityneon’s old business, which has now taken a back seat.

      Mr Tan said that it was business as usual on that front, but the bulk of the company’s attention is now on its exhibitions business, and all options are open.

      “We’re building up our resources. But for now we already have two of the world’s largest franchises, arguably. . . So let’s scale this up first,” he said.

       

      Source: The Business Times © SPH Media Limited. Permission required for reproduction.

      China CMC Holdings Has Invested $16 Million in Singapore Cityneon
      China CMC Holdings Has Invested $16 Million in Singapore Cityneon

      China Media Capital CMC Holdings, a Chinese private equity and venture capital firm, has invested $16 million in Singapore firm Cityneon.

      Cityneon operates in four business segments: Experiential Environment, Interior architecture, Exhibition services and Event management. China Media Capital (CMC) is a private equity and venture capital firm specializing in growth capital, mid venture, late venture, emerging growth, corporate restructuring, management buyouts, and mergers & acquisitions. The firm prefers to invest in the cultural, technology, media, entertainment, consumer, medical treatment, and telecommunication sectors. It prefers to invest in and outside China. China Media Capital was founded in 2009 and is based in Shanghai, China with an additional office in Beijing, China.

      To see a list of investors from China similar to China Media Capital, check the Chinese Investors Directory.

      打造顶尖主题娱乐 华人文化入股新加坡城贸控股
      打造顶尖主题娱乐 华人文化入股新加坡城贸控股

      新华网上海5月13日电(记者许晓青)华人文化控股集团(CMC)13日宣布,华人文化已于近日入股新加坡上市公司“城贸控股”(Cityneon)。此次增发及配售将待新加坡证券交易所最终审批通过。

      城贸控股成立于1956年,是世界领先的文化旅游、现场主题娱乐创意概念开发及建造公司,此外在产业链上下游拥有环境体验, 室内建筑工程、活动策划管理、会展服务等综合协同业务。城贸控股旗下VHE公司目前已成功为环球影城、漫威、三星、孩之宝、F1世界一级方程式锦标赛、美国国家航空航天局(NASA)等在内的全球合作伙伴提供了包括创意、设计、开发和建造等在内的现场主题娱乐领域的服务。

      华人文化董事长黎瑞刚表示:“消费升级和互联网正在推动中国的现场娱乐产业经历一场深刻的变革,中国消费者对于产品、服务和体验都有着越来越高的要求,这个领域有着惊人的发展潜力,也将有世界级的公司诞生在中国。此次对CityNeon/VHE的投资是华人文化在这一领域布局的加强,对华人文化在现场娱乐领域战略性综合实力的提高具有积极意义。双方将携手为中国、乃至亚洲及全球的消费者带来更多充满创新创意的现场主题娱乐体验。”

      近年来,华人文化在电影、电视、动画、演艺、音乐、体育、游戏、互联网、艺人经纪、粉丝经济、智能终端、虚拟现实、电子票务、广告营销、媒体消费及金融数据服务、潮流及奢侈品电商、现场娱乐等领域投资和运营了一大批知名企业。

      Cityneon Places Out 40 Million Shares to CMC Holdings and Other Institutional Investors
      Cityneon Places Out 40 Million Shares to CMC Holdings and Other Institutional Investors

      Cityneon Holdings Limited has conducted a placement of 40,000,000 shares, comprising 20,000,000 new shares and 20,000,000 vendor shares at the price of S$0.55 per share (the “Placement”). The completion of the Placement is subject to the approval of the Singapore Exchange Securities Trading Limited (“SGX-ST”) for the listing and quotation of the new shares on the SGX-ST.

      The Placement to strategic investor CMC Holdings (“CMC”) and other institutional and financial investors is part of the Company’s efforts to institutionalise its investor base and increase liquidity.

      The net proceeds from new shares raised by Cityneon will help to boost its wholly-owned subsidiary Victory Hill Exhibitions’ (“VHE”) growth and expansion plans in China. VHE is planning to launch new immersive attractions in China, which it views as a key market in Asia.

      Mr Ron Tan, Executive Director of Cityneon as well as CEO & President of VHE commented: “This strategic investment by CMC marks an important step of what we envisage will be a rewarding partnership. It also reflects the strategic importance of China to the Group’s growth and follows hot on the heels after our announcement about the Transformers experience launch in China together with Beijing Starclouds Entertainment Development Co Ltd. We see China as a very exciting growth market for our immersive attractions, which have to date been well received worldwide.”

      The strategic investment by CMC enhances collaboration opportunities between the two entities. CMC is founded and chaired by Li Ruigang and is a prominent media and entertainment investment and operating platform in China with high-profile portfolio across the world. CMC’s investments include IMAX China which is listed in Hong Kong and a majority stake in Star China. CMC is the majority joint venture partner of DreamWorks Animation in Oriental DreamWorks which launched Kung Fu Panda 3 in China early this year; of Warner Brothers and TVB in Flagship Entertainment Group which launched 12 movie projects this year.

      Famed Marvel Avenger’s Actress Cobie Smulders to Voice Global Attractions Video Play Button
      Famed Marvel Avenger’s Actress Cobie Smulders to Voice Global Attractions

      Victory Hill Exhibitions (VHE) announced today that A-list actress Cobie Smulders will voice its new Avengers S.T.A.T.I.O.N. (Scientific Training and Tactical Intelligence Operative Network) experiences in Las Vegas and Paris.

      Smulders, who has played Maria Hill in the films Marvel’s The Avengers, Marvel’s Captain America: The Winter Soldier and Marvel’s Avengers: Age of Ultron, will lead guests throughout the immersive attraction as well as narrate its introduction video. A Vancouver native, Smulders is also renowned for her role as Robin Scherbatsky on the hit television show “How I Met Your Mother.

      The Paris attraction will open on April 15 at La Esplanade Défense and the Las Vegas attraction will follow later in the season at Treasure Island Hotel and Casino.

      The openings come on the heels of the announcement that VHE has further extended its relationship with Marvel Entertainment, focused on building and delivering captivating interactive experiences.

      “Marvel Entertainment has a blockbuster vision in the entertainment realm and we have proven that we can bring that vision to life,” said Ron Tan, CEO/President of VHE. “In addition to a busy 2016 that will take the Avengers S.T.A.T.I.O.N. brand to Las Vegas and Paris, we look forward to a strong partnership in the years ahead.”

      For more information about Marvel Entertainment, LLC, please visit www.marvel.com.